Inside Radiate Digital Services

Why Use Magento? What About WordPress Commerce?

At Radiate Digital, we love WordPress.

As far as website CMS platforms go, nothing is as flexible, efficient, and widely supported as WordPress.  It’s simple enough that anyone can learn to add pages, posts, and pictures in a matter of minutes but deep enough that almost every aspect of it can be customized and recoded.

There’s a reason why 25% of new websites are made on WordPress.  It can do anything.  And if you have a question, there are near endless forums, support chats, and communities of developers just waiting to help you.  For free!

In other words…

If You Need it, WordPress Will Make it Happen…

So why would you need anything else?

s simple enough that anyone can learn to add pages Why Use Magento? What About WordPress Commerce?

Think of WordPress as a Swiss Army Knife.  It has a corkscrew on it that will take care of corkscrewing needs.  BUT is it as good as a proper sized corkscrew with a turning knob on the top and those little handles on the sides?

Not a chance.

That’s how WordPress is with e-commerce.  There’s some great plug-ins and extensions for WordPress that can give you a nice store that will track inventory, transfer payments, and get your shipping sorted out (we’re big fans of WooCommerce).  There are even WordPress themes with commerce built right in.

But it’s not what WordPress is built for, and depending on how many products you have, and how many locations it’s shipping from, you might soon find yourself very limited/frustrated/etc.

Building a full-sized, e-commerce specific website on WordPress is like using a Swiss Army Knife only as a corkscrew.  You’re missing the point, using the wrong tools, and making life harder than it needs to be.

And THIS is why Radiate Digital also uses Magento.

What is Magento?  Is that Even a Word?

Not to be confused with a shade of pink or a certain X-Men villain, Magento is an e-commerce platform.  Scratch that.

Magento is THE e-commerce platform.

Magento started as open source software (i.e. anyone could read, access, and modify its code) that quickly developed into a premiere website development  CMS.  Today Magento is owned by eBay and is free to use for anyone who wants it.

If you need additional support and don’t have your own web developers (a problem we would gladly fix for you), Magento offers two paid versions that offer varying degrees of training and support.

s simple enough that anyone can learn to add pages Why Use Magento? What About WordPress Commerce?

 Who Uses Magento?

A lot of big brands use Magento.  We’re talking Nike, Samsung, TOMs, Jones Soda, Ford, and more.  If you do a good amount of online shopping, it’s likely that you have purchased something from a Magento website and didn’t even realize it.

While a lot of WordPress commerce sites often look like clone copies, Magento sites come in all shapes and sizes, easily molding to whatever store a company needs.

Why Use Magento?

There are two very big reasons why Magento is great:

1. It’s an open source platform.

2. It’s very popular (and therefore, widely supported)

It’s worth drawing attention to the fact that Magento is a PLATFORM, not software.  Software is a product that gives you a package of tools to use.  What you get is in the box, so to speak.  Nothing more.

But a platform is something you can build upon, develope, change, and make into whatever you need it to be.  And that’s why we use Magento for commerce.

One could almost view Magento as the “WordPress” of e-commerce platforms.  While you might not get any direct support from the Magento company with the free version, the amount of community support out there more than makes up for it.

If you have a question, someone has already asked it.  If you need additional functions, someone has probably already built an extension or plug-in to make it happen.  Just like WordPress, Magento is incredibly flexible.

The difference is that Magento was made to handle commerce.

As much commerce as you need.  Take one look at the back end of the Magento system and you will see that a good 80% of it is devoted to tracking, shipping, inventory, price management, your customer database, and the list goes on.

If you need it to, a Magento website can function as your own personal CRM (Customer Relationship Management system).  As complex as it might sound, Magento is actually very user friendly and intuitive.  Editing pages, adding products, and managing resources are simple enough that you don’t need a technical genius to make every little adjustment.

Of Course, Having a Technical Genius Never Hurt Anyone

With Magento, you’re only limited by your own abilities.  That’s why people use us to design, build, and manage their Magento websites.  If you need some work done, or just need further help deciding if Magento is the way to go, give us a call or shoot us an email.

Our consultations are completely free and incredibly thorough.   We’ll help you make the right decision so you’re not left trying to open bottles with a knife.

Want to know more?  Follow us on Facebook to stay in the loop of web designing, e-commerce, industry trends, and more!  Click here!


[Video] How I Started My Business Series: Excel Group

The guest for this interview was the CEO and found of the Excel Group, Inc., Rod Clarkson.  Rod is what I like to refer to a ‘serial entrepreneur’.  He has started and is currently running at least 2 businesses and on his way to another venture in which we talk about in the interview.

Rod shares with us the story of how he went from selling sporting goods online to launching one of the first online high schools, Excel High School.

Watch the interview here and let us know what you think:


blogging Inside Radiate Digital

Taking Time for Your Business: How to Show You Care

When you’re a web design company, having an ugly website is just no good.

I mean, would you take financial advice from someone who is currently going bankrupt? Or workout advice from someone who can barely do a pushup? Or hairstyle tips from a guy rocking a bowl-cut?

I don’t think so.

 would you take financial advice from someone who is currently going bankrupt Taking Time for Your Business: How to Show You Care

And that is why Radiate Digital is incredibly proud to announce the launch of our brand new website.  If you haven’t yet, please check out the home page.  Isn’t that beautiful?  Trying making the window bigger.   Then make it really small.

The entire design scales to whatever size your window is so it looks great on everything from full-sized TV screens to tiny little smartphones.

All of this is a part of our effort to rebrand ourselves and solidify our company culture.  Over the past few months, it’s something we’ve invested quite a bit of time into.

We moved to a new place, painted the entirety of our offices, bought a bunch of furniture, did a company photo shoot, and rebuilt our website from scratch, all the while placing more energy towards blogging and communicating through social media (like our awesome Facebook page).

Isn’t that a Waste of Time and Resources?

In the day to day work life, it can be hard to take time for yourself.  It might even seem selfish.  After all, there’s always something else you could be doing.

But we’ve come to  realize how important it is to show ourselves some of the love and attention we show to our clients.

Why?  There are two main reasons.

Reason 1: It Shows Our Clients We Care

How can we convince a client we’re going to make them a great website if we don’t have a great website?

How can we get excited to write a client’s blog if we can’t get excited about writing our own blog.

Ghandi once said “be the change you wish to see.

So that’s what we are doing.  We want to help people have better looking, better functioning websites?  We need to have an awesome website.  We want them to have increases in traffic thanks to valuable content?  We need to have valuable content.

If you’re in the business-to-business world, your own company is one of the main points other businesses will judge you by.

 would you take financial advice from someone who is currently going bankrupt Taking Time for Your Business: How to Show You Care

Reason 2: It Motivates Us

When you work within a culture backed by bold ideals and fronted with a great vibe, it makes it easier to get things done.

It’s easier to wake up in the morning, to get excited, to try new things, and to put yourself out there.  We want to share our new site with everyone because it’s beautiful.  We want to share our blog posts because they’re (hopefully) interesting and helpful.

We are proud of our company, and we want to help other businesses become proud of their own.

A Little Personality Goes a Long Way

We’re privileged to live in a time where companies are defined by their culture and public image.  In other words, they’re allowed to have a personality.  People want to work for companies like Google, Zappos, and Pixar not just because they’re incredibly successful, but because they have this identity and passion.

It’s a community.

A community that those companies have put extra effort into establishing for themselves.  They weren’t afraid to take a little time for themselves.  And we’re not either.  For the same reason people brush their teeth, shower, shave, do their hair, work out, and keep up appearances in general, a business should take care of themselves.

If you find your work environment to be a little stale, give it some personality.  Take a moment for yourself.  Then go out there and show the world what you’re made of.

 would you take financial advice from someone who is currently going bankrupt Taking Time for Your Business: How to Show You Care