Categories
Inside Radiate Digital Services

SEOmoz is Now Moz: Is SEO Dead?

 bold statements like this to get attention SEOmoz is Now Moz: Is SEO Dead?

SEO is dead.  At least that’s what they’re saying.  And they’ve been saying it for a while now.

Then again, people like to throw around big, bold statements like this to get attention.   Biased journalism, as they say, gets more page views, social shares, etc.  But just like the newspapers that once published “Dewey Defeats Truman” the night before President Truman was reelected, fanatical claims such as “SEO is dead” are often premature and inaccurate.

But in this instance, something happened last week that might truly mean  the end of SEO, at least as we knew it.

From the Ashes, a Rebranded Phoenix Rises

About a week ago, SEOmoz, the company that practically wrote the book on modern day search engine optimization, announced that they were officially changing their name to Moz.  Included with this announcement was a complete rebranding of their website, company image, social media, and everything in between.  Going to SEOmoz.com now takes you directly to Moz.com.

 bold statements like this to get attention SEOmoz is Now Moz: Is SEO Dead?

How in the world did they get the domain “moz.com”?  And how much did they pay for it?  The world may never know the answer to these questions.  What we do know is this:

The term SEO has been removed from quite a bit of their copy and verbiage.  It wasn’t just taken out of their name.  It was taken out of what they do, and who they are.

In its place is the term “inbound marketing”.

Inward Bound

Inbound marketing isn’t a new concept, even to Moz.  In many ways, inbound marketing has always been the reason for SEO in the first place.  But as inbound marketing has grown and evolved, SEO has become a smaller part of a greater whole.

The new Moz breaks down inbound marketing into four pieces:

  • Search
  • Brand
  • Content
  • Social

It’s less about tricking the system into sending you consumers your way and more about giving them a reason to come.  Once they’re there, it’s about giving them a reason to stay.  And once they’ve stayed a while, you need to give them a reason to tell other people.

You need to give them something to remember you by.

Forget complex algorithms and behind the scenes link exchanges.   This is a more TRANSPARENT way of doing business.  It’s a BETTER way of doing marketing.  And it’s most definitely a GOOD thing.

So is SEO Dead or Not?

As a principle? No. It’s place is smaller perhaps, but still significant.

Is the term SEO itself going extinct?

Maybe.

But even so, it will take a few years for it to truly wash out.  If it does disappear altogether, we’re fine with that.  SEO was always a confusing term in the first place.  Even people in search of SEO services didn’t know what it was called half the time.  And for people who had heard of it, it often brought considerable baggage with it.

Personally, we prefer inbound marketing.  It’s a better representation of who we are as a Marketing Agency.  Concepts like brand, search, content, and social fit perfectly into web design.  And they bring about better results.  That’s why Moz is focusing on those areas.  That’s why Radiate Digital is focusing on those areas.

Feel free to join us.

Categories
blogging Inside Radiate Digital Tech and Software

The Mac Experience: The Life and Times of a PC User

I remember my family’s first computer.  It was one of those square shaped beige boxes that lay horizontally beneath the monitor.  It had no sound, no disk drive, a very limited color palate and ran on Windows 3.1.

While I certainly enjoyed my time of playing Chips Challenge and the original Duke Nukem whilst also drawing away with all the 256 colors that Microsoft Paint offered, I realized very quickly that the abilities of this computer box were a bit limited.

It wasn’t until our second computer we received a few years later that my eyes were opened to the wonders of a PC.  Since my parents knew almost nothing about computers, it was up to me to figure out how to use the thing.

To push its capabilities.

To fix the thing when I broke it.

Even with no internet, I spent countless hours exploring and gaming.  And this was all made possible thanks to an operating system called Windows 95.  We didn’t have Windows 95 for too long however.

Soon we upgraded to Windows 98.

I remember how excited I was.  It had everything I had come to love in 95 but with faster speeds and a sharper interface.  Naturally, I was the one to install it.  In retrospect, this process took forever, but at the time, I didn’t care.  I could stare into the depths of the Windows 98 install screen for an eternity.

My joy for the PC had reached a new peak.  Things were starting to get serious.  It was time to make my first personal investment into the family computer.  I bought a brand new graphics card.

With the power of this card and Windows 98, I could run games with true 3D hardware acceleration.

Oh the places we’ll go, I thought to myself.

As the years progressed, Windows and I went all sorts of places.  I was practically surrounded by it.  My family had a Windows computer.  My mom used a Windows computer at work.  My high school used Windows computers.  My friends all had Windows computers.

It was on these various computers that I became exposed to the internet and to Adobe Photoshop, that I spent hours typing in Microsoft Word and chatting on MSN Messenger.

When I graduated from high school, the time came for me to by my very own PC.  To me, my first computer was arguably more exciting than my first car.  I was incredibly proud of that first computer I owned, but still, I wanted more.  Eventually, I would go on to build my own Windows desktop computer by hand.

Today, I have my Windows desktop (which I assembled myself), my Windows laptop, and am currently in the process of assembling a third PC out of spare parts I’ve collected.

And I share all of this to establish a simple fact:

I am a PC.

But this past week at the Radiate Digital offices, something happened.  See, all of us employees received these shiny, brand news computers to work from.  They’re sleek, compact, and the displays are down right gorgeous.  There’s just one problem…

They’re Apple iMacs.

The Macintosh: A Distant Acquaintance

 

I’ll be frank; my exposure to the Mac is quite limited.  In middle school, we had what was known as the “Mac lab”.  This computer lab consisted of all Apple Power PCs that were truly awful.

They were slow, froze constantly, and ran Netscape, a browser that was so awful, it made Internet Explorer look good.  Using these piles of technological excrement was a chore and everyone in our school despised them.

I realize that it’s a little unfair to judge Macs based on that experience, but people judge Windows by their experiences on outdated $300 eMachines, so it balances out.

As I’ve gotten older, I’ve had more and more friends purchase Apple products.  I’ve used them from time to time, respecting their design while despising little differences like the “command key”.

And it’s not like I never considered buying a Mac.  But ultimately, I found them to be too expensive and a little too incompatible with programs I regularly used (mostly games).  I could do everything I wanted on my PC for less money, and I didn’t have to relearn how to use a computer.

Many have tried to persuade me otherwise.

“But PCs breakdown and fall part and get viruses and stuff.”

I’ve had very little trouble with my PCs in the past.  In fact, my laptop ran for 4 years on it’s original Windows install.

But Macs NEVER have problems.”

I’ve known plenty of Mac users who have had hardware issues, software issues, and of course, compatibility issues.

But now the time has come where choice has been removed.  Now, I am using a Mac nearly everyday.  In fact, I’m writing this blog post on it right now.  So what do I think?  Am I forever changed?  Can an iMac with Retina Display win over the most devoted of PC users?

You’ll have to come back here to find out!  Join me on The Mac Experience, here at the Radiate Digital blog.

Are you a Mac or a PC? Does a person really have to be one or the other?

(Want to stay up to day on the digital and marketing world? Check us out on Facebook here!)