Search Engine Optimization.
It’s the end all be all of your website. Thus, the end all be all of your business. Right?
Not necessarily. SEO is just one piece of the bigger picture when it comes to your overall marketing and branding strategies.
There are many components that go into how well your website does in the rankings. These can include items like page load time, how valuable your website content is, and if your website is mobile-friendly, or responsive. Additionally, there are many components that factor into SEO itself. Just a few of these include off-page SEO, on-page SEO, website content length, and more.
So, how do you know exactly what it takes to rank well for your keywords?
One way is by doing lots of research to keep up with the rules, regulations, strategies, etc. Another way is by hiring a company to do your SEO for you.
Last week in our first installment of Lies You’ve (Probably) Been Told About SEO, we focused on some of the most commonly told lies, or myths, by SEO companies.
In part two, we’ll bring to light some personal favorites that are not as commonly touted, but are still things you should look out for when selecting a company to handle your SEO, nonetheless.
“You’ll begin seeing results in a few weeks”
SEO takes time. Plain and simple. SEO should always be used as a long-term strategy, because it takes time and search engines are constantly changing the way the game is played.
No one can guarantee ranking results ever, so it definitely shouldn’t be guaranteed within a short period of time.
“You need to rank nationally in search to succeed”
If your company is a national brand or e-commerce store, then sure, you will want to rank on a national level. However in Google, specifically, local search is taking a precedence for results. If your business is located in one city, and in one state, your efforts should be focused on that city or state, because that’s where your customers are at.
“Links in the footer are where your keywords should go”
Footer links were common link building practice during the first few years of SEO, and they worked. Search engines have seen how this technique effects search results and have made algorithm updates that changed the weight these types of links had on rankings.
It’s always best to err on the side of what’s best for your website users. If your users won’t find value in footer links, then it’s better not to include them.
“We know someone at Google who can help us get your site ranked”
If only this one were true. But, sadly, there’s no magic button for guaranteeing a ranking. That’s true for Google employees, as well. No matter what anyone says, Google employees cannot bypass algorithm coding and bump the ranking on your website, sorry!
Questions about SEO? Want to validate what another company has told you about SEO? Let us know, we’re here to help with any questions or concerns you may have!