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Marketing

Lies You’ve Been Told About SEO Pt. 2

 SEO is just one piece of the bigger picture when it comes to your overall marketing and b Lies You’ve Been Told About SEO Pt. 2

Search Engine Optimization.

It’s the end all be all of your website. Thus, the end all be all of your business. Right?

Not necessarily. SEO is just one piece of the bigger picture when it comes to your overall marketing and branding strategies.

There are many components that go into how well your website does in the rankings. These can include items like page load time, how valuable your website content is, and if your website is mobile-friendly, or responsive. Additionally, there are many components that factor into SEO itself. Just a few of these include off-page SEO, on-page SEO, website content length, and more.

 SEO is just one piece of the bigger picture when it comes to your overall marketing and b Lies You’ve Been Told About SEO Pt. 2

So, how do you know exactly what it takes to rank well for your keywords?

One way is by doing lots of research to keep up with the rules, regulations, strategies, etc. Another way is by hiring a company to do your SEO for you.

Last week in our first installment of Lies You’ve (Probably) Been Told About SEO, we focused on some of the most commonly told lies, or myths, by SEO companies.

In part two, we’ll bring to light some personal favorites that are not as commonly touted, but are still things you should look out for when selecting a company to handle your SEO, nonetheless.

“You’ll begin seeing results in a few weeks”

SEO takes time. Plain and simple. SEO should always be used as a long-term strategy, because it takes time and search engines are constantly changing the way the game is played.

 SEO is just one piece of the bigger picture when it comes to your overall marketing and b Lies You’ve Been Told About SEO Pt. 2No one can guarantee ranking results ever, so it definitely shouldn’t be guaranteed within a short period of time.

“You need to rank nationally in search to succeed”

If your company is a national brand or e-commerce store, then sure, you will want to rank on a national level. However in Google, specifically, local search is taking a precedence for results. If your business is located in one city, and in one state, your efforts should be focused on that city or state, because that’s where your customers are at.

“Links in the footer are where your keywords should go”

Footer links were common link building practice during the first few years of SEO, and they worked. Search engines have seen how this technique effects search results and have made algorithm updates that changed the weight these types of links had on rankings.

It’s always best to err on the side of what’s best for your website users. If your users won’t find value in footer links, then it’s better not to include them.

“We know someone at Google who can help us get your site ranked”

If only this one were true. But, sadly, there’s no magic button for guaranteeing a ranking. That’s true for Google employees, as well. No matter what anyone says, Google employees cannot bypass algorithm coding and bump the ranking on your website, sorry!

 SEO is just one piece of the bigger picture when it comes to your overall marketing and b Lies You’ve Been Told About SEO Pt. 2

Questions about SEO? Want to validate what another company has told you about SEO? Let us know, we’re here to help with any questions or concerns you may have!

Categories
Marketing

Lies You’ve (Probably) Been Told About SEO

 started or managed a company at any point in the last few years Lies You’ve (Probably) Been Told About SEO

If you’ve owned, started or managed a company at any point in the last few years, chances are you’ve heard the term SEO being thrown around.

SEO is the process of creating an overall search engine optimization plan for your website. As a company that makes internet marketing our business, we know that long ago is the day where all you needed was an exact keyword match domain and a few paid links to rank number one in search results.

But, that doesn’t mean some SEO companies out there aren’t still trying to lure-in new business with quick-result guarantees.

So, before you sign on the dotted line with a third party company, make sure you’re not getting any of these oh, too common lies about SEO thrown your way.

“SEO is only about building links”

This statement was true for the 90s and better parts of the early 2000s. Alas, Google, Yahoo, and Bing algorithm changes are specifically meant to target link building efforts as a means to weed out sites that aren’t good for searchers that use these search platforms, thus making SEO much more than just building links.

Google search, in particular, has evolved in recent years and is continuing to evolve into a smarter search system. They crawl every website on a regular basis, and use the on-page content to determine what a website is about and how they rank that site.

It’s important to provide rich content throughout your website that complies with suggested standards, so your website has the best chances of ranking for intended keywords.  started or managed a company at any point in the last few years Lies You’ve (Probably) Been Told About SEO

“The more links you have, the higher you’ll rank”

Okay, this one is partly true. But, buyer beware- there are stipulations.

Yes, having more links that your competitors can be a good thing. However, it’s only a good thing if those links are on reputable websites that are relevant to your product, service or company. Additionally, those links on reputable sites will only mean something to your link profile if those sites aren’t consistently linking out to other low quality websites, as well.

Lastly, it’s also important to vary your link profile. This includes getting links from various domain types (.com, .org, .edu, .gov, etc) and having a mix of link types (alt text links, text links, do-follow, no-follow, etc.).

So, as you can see, there’s much more to your link profile than just having more links than the next website.

“We guarantee a #1 ranking for all your keywords”

If only this one could be true. It would make all of our jobs a lot easier, that’s for sure!  started or managed a company at any point in the last few years Lies You’ve (Probably) Been Told About SEO

There’s no way to guarantee a number one ranking for any keyword, and even the biggest names in SEO will tell you this.

Why? Well, simply put, Google (as an example) is constantly changing their search algorithm and changing the way they rank websites. With all the changes it’s nearly impossible for any one website to dominate the rankings at number one.

And, even if a website is listed number one, eventually you will see that website fall to other spots during Google’s keyword testing, which they do on a randomized schedule.

Want to know what other lies you’ve probably been told about SEO? Hold tight. Next week, we’ll bring you part two!

Categories
Services Tech and Software

Why Websites Crash and What to Do

(In honor of Facebook being down for almost two hours last week, we decided to take a moment and talk about website outages and why they happen.  The truth is, every website crashes sooner or later.  It’s simply the nature of the business)

In honor of Facebook being down for almost two hours last week Why Websites Crash and What to Do 

Every website crashes.

Facebook has “what do I do with my life right now” crashes.

Twitter has Fail Whale crashes.

Tech Crunch has WordPress crashes.

The Department of Justice has Anonymous crashes.

Google, Gizmodo, and GoDaddy have all gone down.  Their data misplaced, but eventually found.

It might be brief or even while you sleep.  Hopefully it doesn’t happen every single week.

But every website crashes.  Yours will too, if you have one.

Unless it’s a Radiate Digital site.  Those don’t crash….

Just kidding.  Even our websites crash.  Rarely.

Why Do Websites Crash?

There are endless reasons why a website could go down.  There could be a problem in the code.  There could be a problem with the server.  There could be a cyber terrorist organization that’s spamming your site to prove a point to the world.

In honor of Facebook being down for almost two hours last week Why Websites Crash and What to Do

But why can’t websites be impervious to crashes? you ask.

Because things happen.  Look at machines.  Every machine requires downtime.  Something breaks or they need maintenance before something breaks, or they get replaced with a new machine that still breaks despite being new.

Unless someone finds a way to create a perpetual motion engine (which they won’t), machines need downtime.

And websites are no different (partially because they run on machines).  You can set backups in place.  You can take extra precautions.  But with a list of a billion things that could go wrong, something is bound to succeed in bringing your website down sooner or later.

Also, you need to factor in human error.  People operate and update websites.  People maintain the servers your site is hosted on.  People, as wonderful as they are, make mistakes.

All it takes is a brief lapse in judgment for everything to come crashing down….

In honor of Facebook being down for almost two hours last week Why Websites Crash and What to Do

How Do I Know if My Website Has Crashed?

If your site appears to have crashed, don’t panic just yet.  First, check other websites and see if they are working.  If they aren’t, then you’re probably having a connection problem on your end.  Either that, or the machines have made their first move, cutting all of humanity off from their precious world wide web.

If just your website isn’t working, it never hurts to try a different browser.  You can also try a “hard refresh”.  To do so, you either press Shift + F5 on Windows or Shift + cmd + R on a Mac.

If you’ve tried all of these and your site still isn’t loading, it’s quite possible that your site has gone down.

What Do I Do if My Site Crashes?

Well, if you’re one of our clients, you contact us.  That’s what we’re here for.  If you’re not one of our clients, you’re out of luck.  Your website is dead and gone forever.  And you will never get any of it back.

Kidding, of course.

Your best bet would be to contact your hosting company.

If you don’t know who your hosting company is, try and get a hold of someone who does.  Though honestly, you should probably have some idea of where your website is hosted.  It’s like knowing where your social security card is.  You might not need it very often, but when you do, it’s very good to have it around.  And if you don’t know where it is, well, that could be another large problem in itself.

Once you find where it’s hosted and contact the host-er, someone should hopefully be able to help you out.

If website crashing is an inevitability, then the ability to get a site back up is arguably as important as keeping it from crashing in the first place.  For example, when Facebook crashed last week, it was down for less than two hours.

Considering how rare that site crashes, that’s some pretty small downtime.

We try to keep it the same way for our clients.  Among the websites we manage, downtown is very rare.  When it does it happen, we don’t rest until we know what’s causing it, and how we can fix it.

During the process, we also make sure to keep open communication with our clients.  After all, websites are incredibly important to modern businesses.  For some, a midday website crash is the equivalent of their store closing during peak business hours.

That’s something nobody wants.

You know what everyone does want though? A great looking, affordable website! Click here to contact us today about our web design, hosting, and management options. They start as low as $99 a month!

And when the day comes where your website crashes, we can be there for you.

In honor of Facebook being down for almost two hours last week Why Websites Crash and What to Do

Ahhh memories…

Have you ever experienced a terribly timed website crash?  Do you remember the days of the Fail Whale?  How about when YouTube used to crash every 10 minutes?  What do you do when a site crashes?