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Inside Radiate Digital

We’ve Got a Pretty Big Announcement for Small Businesses

We can’t keep it a secret anymore.  We’ve had something pretty big in the works for the past year, and the time has come to let everyone know.

And no, we’re not being bought by Google….

Radiate Digital (that would be us) is officially launching a special subdivision geared directly towards small businesses.  It’s called Launch Runner.

ve had something pretty big in the works for the past year We’ve Got a Pretty Big Announcement for Small Businesses

What is Launch Runner?

Launch Runner is an all-encompassing internet marketing company specifically designed for small business.  With Launch Runner, even the smallest of businesses can get a custom website, email management, professional photography, hosting, and online marketing at a price they can afford.  We can even do video production!

In other words, your business gets its very own internet team.

How is This Possible?

We’ve spent a lot of time working with small businesses, and we know what they want, what they can afford, and how to make those two areas come together.  Launch Runner is designed with pre-built packages tailored to the typical business’s needs.

From there, we have available upgrades, a-la-carte items, and other options to make sure that our clients are getting services they actually want.

Why is it Separate from Radiate Digital?

As we’ve said, we know small business pretty well, and their needs tend to be a little different than mid-large sized businesses.  In order to provide the best service possible to both markets, we decided to separate the small business side of things.

The result is better service for everyone!

What Does this Mean for Radiate Digital Moving Forward?

As far as we’re concerned, the sky is the limit.

How Can I Show Launch Runner Some Love?

First, you can check out the brand new Launch Runner website here.  We will forewarn you, it’s still a bit of a work in progress, but it should give you an idea of where we’re going.

Once you’ve done then, make sure to like it on Facebook and follow it on Twitter.  We’ll be posting all sorts of useful tips and tricks for small businesses, start-ups, and entrepreneurs.

What’s the Rocket Guy’s Name?

We’re still working on that one.  Possibly Ricky?  We’re definitely open to suggestions.

ve had something pretty big in the works for the past year We’ve Got a Pretty Big Announcement for Small Businesses

Do you have any questions about Launch Runner? Would you like to share any other thoughts about it?  Do you have any name suggestions for our rocket guy?

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blogging

Why Does My Website Need So Much Content?

 Written content is the driving force of your website Why Does My Website Need So Much Content?Content is king.

At least, that’s what they’re saying. In fact, some people are saying it’s the Golden Rule of Internet Marketing. But, who are the “they” that we’re referring to, exactly?

Why, Google (and Yahoo and Bing), of course!

Is Content Truly King?

The simple answer is yes. Written content is the driving force of your website.

It tells a story about your company, your industry, and what makes you passionate about what you do each and every day. Your content should let your website readers know everything they could possibly want to know, and it should be written in a way that they can easily understand.

For that reason, it’s important to consider your audience and what they want when creating pages. For example, if your business is a stand-alone store that sells lawn furniture, your audience would expect to find business hours, directions, a way to contact someone at your store, and information about the different pieces you have in-stock.

Mastering Online Authority

While it’s important to create a website where your readers will find the information they’re looking for, your website should also work as a way to build an online authority within your industry.

Search engines crawl the content you put on your website to not only determine what your site is about, but also to determine your authority within your industry and how you should be ranked against your competitors. So, the quality content you create will assist with your overall online marketing strategy and in the end, assist in determining your keyword search rankings.

While one way to expand your website’s content is through blogging, the bulk of your keyword-rich content should be distributed between keyword pages using an on-page strategy, and also through the SEO tactics used in developing off-page content.

 Written content is the driving force of your website Why Does My Website Need So Much Content?

On-Page versus Off-Page Content

It’s true that there are two sides to every story. When writing for an online audience and building your industry authority, the two sides to your strategy should include: on-page and off-page content.

On-Page Content

Your website’s on-page content consists of the main pages and the different elements that make up the page. This includes features like the meta title, meta description, page URL, image alt text, and the length of the page content.

To create a content-rich page, it’s important to have a well developed article relating to one of your keywords that’s at least 500-700 words in length. Your pages, in conjunction with a regularly updated blog, will help to establish authority.

Off-Page Content

Your website’s off-page content can be tricky to control if you’re not familiar with SEO tactics.

But, off-page content, such as guest posts and links from authoritative industry new websites are necessary to obtain in order to assist in establishing your own website’s authority and move up in the search ranking results.

 Written content is the driving force of your website Why Does My Website Need So Much Content?

In the end, content is a big factor in determining how well your website does in the search engine ranking results. So, if you want your website to rank well, then content should be the king of your domain.

Categories
Marketing

Why Isn’t My Website Showing Up in Google?

With a new website comes great expectations.

This is one of the first lessons we learned as a web design company, and it’s something we’re reminded of almost daily.  Whether they had a website before or not, when we create a new website for a business, they expect results.

Often immediately.

With a new website comes great expectations Why Isn’t My Website Showing Up in Google?

But just like the building of Rome, top rankings in search engines aren’t earned in a day.  Often, they’re not earned in a year.  All this leads to a series of inevitable ‘why’ questions.

Why isn’t my website showing up in Google?

Why am I not number 1 in search engines?

Why are they ranking higher than me?

Why is Radiate Digital such an amazing company?

In regards to that last question, there’s no straightforward answer.  We just are.  For the rest of the questions, there’s a number of potential reasons why your website isn’t showing up where you want it to.

Today, we’re going to share some of the possible reasons why your website isn’t showing up in Google.  We’re going to try and keep it as simple as possible so that everyone can understand where we’re coming from.

Search engine optimization can get very complicated very fast, so consider this an SEO 101 course.  Also know that these aren’t definitive answers.  No one can know for sure why some websites rank high in Google when better sites don’t.

Anyone who tells you otherwise is lying.

But, based on our extensive experience, we can give you some strong possibilities.  So, without further adieu…

Reasons Why You Might Not Be Ranking in Google

It’s Too New

With a new website comes great expectations Why Isn’t My Website Showing Up in Google?There are nearly a billion websites out there.  That’s right. 1,000,000,000.

That’s a lot of info (and cat videos).  It’s up to search engines like Google to manage, sort, and index this information.  Because of the massive amount of data that needs to be processed, it takes time for Google to recognize that a new website has entered the world wide web.

It needs to ‘crawl’ your site and decide where you fit into the bigger picture.  Let’s say you’re a car dealer who just launched a new website.  Google needs to figure out that you sell cars, where you sell cars, and based off the information on your site, judge how reputable you are.

This process takes time.  So, if you just launched a brand new website, you might not show up right away.

Your Site isn’t Crawlable

This next one is a bit technical, but it’s also incredibly important.

In order to know what’s on your website, a search engine has to crawl through it.  To do so, it sends bots (also known as crawlers or spiders) through your website.  These bots are little programs that process words, code, and accessibility.

There’s just one problem.  Some websites aren’t very crawlable.

Wix sites, for example, are notorious for being unfriendly with search engines.   If your website is Flash-based, it’s not going to be crawlable either.

When your site isn’t crawlable, search engines know that it’s there, but they think that it’s empty, and thus, don’t give it much value.

There are a number of factors that can affect your sites crawlability.   In fact, we plan on doing a whole post on it in the near future.  Stop by soon to check it out.

With a new website comes great expectations Why Isn’t My Website Showing Up in Google?

There Isn’t Enough Content

Something you should know about search engine bots is that they only read HMTL code.   So, if your website has a lot of text, great! The bots can process that all day.

However, these bots can’t read pictures, video, flash animation, etc.  They realize that it’s there.  They just don’t know what it is.  It’s like handing a picture to a blind man.  He might be able to tell that he’s holding a picture, but he can’t tell you what the picture is about.

Your website may look full to you, but if you strip away the images, videos, and other fancy things and there’s only a handful of sentences, that’s not going to look good to search engines.

Your Content is Bad

Are you writing your content specifically for search engines?  Are you trying to cram in as many keywords as possible, using unnatural phrases such as ‘best cheap shoes Minneapolis MN’?

Yeah, that’s no good

When you’re placing content on your site, it should sound natural.  It should make sense.  It should be written for humans.  That’s the kind of content Google assigns value to.

How can Google tell whether or not your content is good?

We don’t exactly know, but we suspect a certain degree of black magic may be involved.

There’s another type of bad content: duplicate content.

If you have the same information on multiple pages, that’s going to hurt your rankings.  Even if you change a few words.  In the same vein, if you recopying content that’s on another website, that’s not going to do you any good either.

You’re Using Shady SEO Tactics

Do you have a bunch of keyword links in the footer of your website?  Do you have a lot of inbound links coming from sketchy websites?  Are you exchanging links with other websites? Do you have keywords hidden on your pages?

All of these things are bad, outdated tactics that could be preventing your site from showing up in search engines like Google.

So What Can I Do?

Now that you have a few potential causes for your poor rankings, the question is… what can you do to make it better?

Well, naturally you can hire a marketing and web design company like us to first, build you an SEO friendly website and second, perform search engine optimization for you.

But maybe you’d like to just understand SEO a bit better before you invest heavily in it.  Well, you’ve come to the right place.  Starting next week, we will be starting a beginner’s guide to SEO right here on the Radiate Digital blog.

Have you had troubles with showing up in search engines? Were you able to fix that problem? Are you going to like us on Facebook so you can stay up to date with future posts? Because you definitely should!