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Why is SEO So Expensive?

“I completely understand the importance of SEO,” you say to the person across the reclaimed-wooden table.

It’s 2pm in the afternoon, and you’re sitting at a local coffee shop, talking to a casually dressed person.  Internet marketer, that’s what they say they are.  You’ve been corresponding a few weeks via email, expressing your curiosity in their “SEO services”.

Despite building a new website months prior, you’ve discovered no one is really coming to it.  This marketer says they can change that.  They certainly sound like they know what they’re saying, mentioning things like quality content¸ improved rankings, keyword targeting, and a number of other words you didn’t really understand, but nodded your head yes to anyway.

“Alright,” they said, “Here’s a plan we’ve put together for you.”

They slide one of those fancy tablets across the flat finished wood grains.  On it is a list of services they’ll provide.  Your eyes scan optimistically as you think of all the wonderful, paying customers that are about to find your site.

Then you reach the price at the bottom….and EVERYTHING changes.

“Wait,” you stutter, “This is per month?”

“Yeah,” the smug, scheming marketer says.

All your happiness drains from your body, absorbed by the devilish computer device in your finger tips.   In your newfound hollowness, one thought remains on your mind:

WHY IS SEO SO EXPENSIVE?

I completely understand the importance of SEO Why is SEO So Expensive?

Expensive is a relative term, but that doesn’t stop people from throwing it around regularly.  Even a cheap car is expensive compared to, say, a can of soda.  But that car is also going to do a lot more than just add some softness around your waistline.

In the same way, SEO and internet marketing services might seem like they carry a high dollar amount, but that’s because they’ll do a lot for you.

And also, doing proper SEO isn’t easy.  It takes hours of professional work, and as we all know, professional time is not free.

But SEO Used to Be Cheap

People who have been in the internet game for a while might remember a time where they could get their rankings improved in search engines for a relatively small investment.  There’s a few reasons for that….

The rules were being broken

If you were receiving SEO for prices too low to be true, there was probably a reason for that.  There was a time when it was fairly easy to cheat search engines, employing shady-black hat techniques that would trick search engines into ranking you higher.

Due to a list of changes over the past few years in how search engines operate, these techniques don’t work anymore, and most the sites still using them have been penalized and/or removed from search engines altogether.

So many people who tried to take the cheap and easy route are now paying for it.

SEO used to be easier…a little, at least

Good SEO work has always come with a price-tag.  To create proper content and find respectable places to link to your website from takes some serious effort.  But it was once simpler and results came faster.

Now though, it takes more effort and more time.

Not to mention the fact that there are probably more of your competitors applying SEO strategies than there ever has been before.  Oh, and results can take awhile to start appearing.

Like up to a year.

So is it worth it?

Is SEO [and Inbound Marketing] Worth the Price Tag?

Do you want to rank high in search engines?  Do you want your website to pull in continuous, fresh traffic?  Do you want your website to have relevant, well-written content?

Is the point of your website to better grow and establish your website?

Then yes, SEO and Inbound Marketing are worth the price.  We’ve seen time and again, website traffic increase over 100% in the first year of SEO services as fresh leads come in to our clients.

Comparatively, we’ve seen the same clients spend more money on print ads, adwords, and phone/directory listings, and receive inferior results.

Taking all that into account, is SEO really that expensive?  Personally, we don’t like to see it as an expense as much as an investment.  And when it comes to investments, what you get out depends heavily on what you put in in the first place.

What experience do you have with SEO?

Categories
News Tech and Software

Why Did the New York Stock Exchange, Wall Street Journal, and United Airlines Crash?

What are the odds?  Just days after the release of the latest Terminator movie, it appears some major technological malfunctions are happening.  The New York Stock Exchange,  the Wall Street Journal website, and the computer systems for United Airlines have all experienced outages.

When the website for dentist up the road crashes, business will mostly carry on per usual.  But when networks like these are affected, even if it’s for an hour or so, the global economy can shift.

So what caused this?

Homeland Security has reported that there doesn’t seem to be any signs of malicious activity.  And despite the small window of time in which this all took place, the crashes seem to all be caused by unrelated glitches.

How Can the NYSE Just…Crash?

How can something as big as the New York Stock Exchange crash?  Because everything experiences crashes.  Websites and networks and servers all run off computers.  Computers are machines.  Machines, though quite resilient and prone to far fewer mistakes than humans, can still fail.

And they will fail.

Every machine has downtime, and while there are backups in place for these times, the backups can fail too.  The trick is get things back up and running as soon as you can if/when this occurs.

All the time, websites go down and are back up so quickly, no one even knew it happened.

But when it’s something like the NYSE, well, it’s a little hard to miss it.

To learn more about website crashes, their causes, and what to do about it, make sure to check out our popular blog post “Why Websites Crash“.

Are We Sure It Wasn’t the Machines?

You can never know for sure.  After all, we trust them with so much and they get smarter with each passing year.  When they inevitably turn on us, it will probably happen subtly as they test out their power and reach.

To be safe, we should start developing ways to resist them now.

I find the best way to defy them and their controlling ways is to go for a run outside or read a book.  A physical book.  You know, with pages and paper and ink.  They still exist, you know.

What’s the Current Status of the NYSE, WJS.com, and United Airlines?

Everything seems to be up and operational again.  United Airlines and WJS have both been back for a while, and trading on the New York Stock Exchange resumed shortly after 2pm Central Time.

Happy trading, everyone!  And remember what the Terminator films taught us:

The future’s not set. There’s no fate but what we make for ourselves.

So let’s make it a good one.

Were you affected by today’s outages?  Let’s say, hypothetically, I wanted to invest in something.  Anything specifically I should jump on right now?

  Just days after the release of the latest Terminator movie Why Did the New York Stock Exchange, Wall Street Journal, and United Airlines Crash?