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Domains Uncategorized

Simplicity, Speed and the Internet Revolution

In the competitive environment of Internet, the simplicity and the fast access to information are considered crucial factors to the success. To this end, first level domains new generations, known as Top Level Domains (TLDs), have been gradually gaining ground, and they are a promise of a revolution in the Internet world stage.

Currently, the most popular domain extensions are already overwhelmed, so it is harder to get a good combination. However, a new ICANN initiative, a world entity in charge for the administration of generic top-level domains (gTLDs) and country code top-level domain (ccTLDs) is innovating and bringing competition for the popular .com, “.net” and “.com.br”. The project consists in considerably increase the existent domain extensions on the internet, and promise to really expand the possibilities of combinations of domain names, using new extensions as .tech, .cloud, .online, .top, .site, .shop and .auto.

The project expects to launch more than 1,300 new generic domain extensions in the next years, a really impressive number, considering that only 22 gTLDs have been launched since 1985. Currently, millions of these registered new domains already exist around the world, and Brazil is among the 30 countries which have the most register numbers of these new extensions in the global ranking, staying behind of countries such as China, USA, Germany, and England.

With this movement, companies need to be prepared to protect their brands with new domain extensions that correspond to its areas of activity. Agencies, web developers, wholesalers, industries and entrepreneurs will have new opportunities to make their websites, campaigns, and online projects more creative and innovative. Besides, new endeavors will have several possibilities to find their desirable domain name.

There are several applications and benefits for new domain extensions. The first one is the simplicity to show the company activity area in its own URL, such as .software, .computer, .solutions and .hotel. This “self-description” makes brands, even more, relevant and memorable. Besides, the keyword in the domain name is an important criterion that may affect the relevance with search engines such as Google.

The second one was never easy to explain about services, products or online campaigns, as in the use of terminations .cloud, .host, .digital, .tickets, .top and .email, making them, even more, remarkable in the perception of customers and consumers. Another option is in the use of geography to reinforce the local identity, such as .rio, .london and .nyc.

Communities or specific group also receive its own identifications – such as .tech, which reinforces the technological context, and .dev or .guru, for developers or Internet professionals.

Giving merit to the importance of this movement, big companies already have its own extensions, as .globo, .itau and .sony. This brings a bias towards innovation and perceived value to the brand.

There are domain extensions and combinations for all kinds of businesses, communities, styles, tastes and trends, providing, with all of these, a remarkable experience in the life of customers and consumers. Just use the creativity, and it will be possible to find several combinations, such as: .social.project, guru.smith, ninja.support, marketing.agency, brewery.beer, style.fashion and so on.

Finally, this movement results in some marketing investment, cultural adaptation and depends on the natural evolution of the internet in the global scope. The thing is that this scenario is really creating a new opportunity for companies, entrepreneurs, and people to stand out in The internet and become even more competitive and innovative. And as soon as these segments are inserted in this context, the evolution of Internet in Brazil and in the world will happen faster.

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Uncategorized

Simplicidade, Velocidade e a Revolução da Internet

 

No cenário competitivo da internet, a simplicidade e o acesso rápido a informação são considerados fatores fundamentais para o sucesso. É com este propósito que as novas gerações de domínios de primeiro nível, também conhecidos como TLDs “top level domains” vem ganhando espaço e prometem revolucionar o cenário mundial da Internet.

Atualmente as extensões de domínios mais populares já estão saturadas, sendo cada vez mais difícil conseguir uma boa combinação. Contudo, uma nova iniciativa da ICANN, entidade mundial responsável pela administração do sistema de nomes de domínios genéricos (gTLDs) e de códigos de países (ccTLDs), está trazendo inovação e concorrência para os populares .com, .net e “.com.br”. O projeto consiste em aumentar consideravelmente as extensões de domínios existentes na internet e promete ampliar dezenas de vezes as possibilidades de combinações de nomes de domínios, como por exemplo a utilização destas novas extensões .tech, .cloud, .online, .top, .site, .shop e .auto.

A expectativa do projeto é lançar mais de 1300 novas extensões de domínios genéricos nos próximos anos, um número realmente impressionante, considerando que desde 1985 apenas 22 gTLDs foram lançados. Atualmente já existem milhões destes novos domínios registrados ao redor do mundo, e o Brasil já está entre os 30 países que mais registram estas novas extensões no ranking global, ficando atrás de países como China, EUA, Alemanha e Inglaterra.

Com essa movimentação, as empresas precisam se preparar para protegerem suas marcas com as novas extensões de domínios que correspondam as suas áreas de atuação. Agências, desenvolvedores web, varejistas, empreendedores, indústrias, comerciantes e empreendedores terão novas opções para tornarem seus sites, campanhas e projetos online mais criativos e inovadores. E novos empreendimentos terão possibilidades infinitas para encontrarem por aquele nome de domínio tão desejado.

Existem diversas aplicações e benefícios para as novas extensões de domínios. Primeiro é a simplicidade de apresentar a área de atuação da empresa na própria URL, como nos casos de .software, .computer, .solutions e .hotel. Esta “auto-descrição” torna as marcas ainda mais relevantes e memoráveis. E além disto, a palavra-chave no nome do domínio é um critério importante que pode influenciar na relevância junto aos motores de buscas como o Google.

Depois nunca foi tão fácil explicar sobre serviços, produtos ou campanhas online, como na utilização de terminações .cloud, .host, .digital, .tickets, .top e .email, tornando-os muito mais marcantes na percepção dos clientes e consumidores. Outra opção está em usar a geografia para reforçar a identidade do local, como nos casos de .rio, .london e .nyc.

Comunidades ou grupos específicos também recebem as suas próprias identificações, como o .tech que reforça o contexto tecnológico e .dev ou .guru para desenvolvedores ou profissionais de internet.

Fazendo jus a importância deste movimento, grandes empresas já possuem suas próprias extensões, como por exemplo: .globo, .itau e .sony . Trazendo um viés de inovação e valor percebido para a marca.

Existem extensões de domínios e combinações para todos os tipos de negócios, comunidades, estilos, gostos e tendências, tudo para proporcionar uma experiência realmente marcante na vida dos clientes e consumidores. Basta usar a criatividade que será possível encontrar combinações infinitas, como: projeto.social, smith.guru, suporte.ninja, agencia.marketing, cervejaria.beer, estilo.moda e assim por diante.

Por fim, esse movimento resulta em algum investimento de marketing, adaptação cultural e depende da própria evolução natural da internet no âmbito global. O fato é que este cenário realmente está criando uma nova oportunidade para empresas, empreendedores e pessoas se destacarem na internet e se tornarem ainda mais competitivas e inovadoras. E o quanto antes estiverem inseridas neste contexto, mais rápida ocorrerá a evolução da internet no Brasil e no mundo.

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Uncategorized

Aumente o potencial de seu negócio de Domínios e Hospedagem de Sites

Há alguns dias, João Smith, nosso gerente de desenvolvimento de negócios, apresentou um webinar em parceria com a Verisign sobre “A indústria de internet e construção de marcas online no Brasil e no mundo”. Na ocasião também foram apresentadas dicas sobre diferentes formas de atrair mais clientes e aumentar seu potencial de fidelização por meio de alguns passos simples que lhe darão grande vantagem competitiva.

Se você não pôde assistir ao vivo, acesse o link para assistir.

 

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Domains Hosting News Uncategorized

Domain + Hosting @ $1.49. Have You Checked Our Combo Plans yet?

Last week our Combo Plans went live and it surely was an exciting time for us! Our Hosting Combo Plans were the most popular bundles so far and it received unprecedented enthusiasm from our Resellers.

Have a look at our 5 featured ‘Combo Plans Contest’ Winners:

We were running a ‘Fastest Finger First’ contest on our social media profiles for which our first 100 resellers to purchase our Combo Plans would receive them free of cost!

Last week our Combo Plans went live and it surely was an exciting time for us Domain + Hosting @ $1.49. Have You Checked Our Combo Plans yet?

Take a look at our 4 Combo Plans in case you’re haven’t checked them out till now:

Last week our Combo Plans went live and it surely was an exciting time for us Domain + Hosting @ $1.49. Have You Checked Our Combo Plans yet?

Last week our Combo Plans went live and it surely was an exciting time for us Domain + Hosting @ $1.49. Have You Checked Our Combo Plans yet?

Last week our Combo Plans went live and it surely was an exciting time for us Domain + Hosting @ $1.49. Have You Checked Our Combo Plans yet?

Last week our Combo Plans went live and it surely was an exciting time for us Domain + Hosting @ $1.49. Have You Checked Our Combo Plans yet?

If you’re thinking of how you can purchase one of our Combo Plans, follow these simple steps:

  • Log in to you Reseller control panel
  • Go to products >> combo plans >> buy

                                        OR

  • You can also make a purchase directly via supersite from the option ‘combo plans’ on the menu bar.

If you need to integrate your API or make SuperSite changes, you can have a look at a few simple steps here.

You can have a look at our Combo Plans here!

Last week our Combo Plans went live and it surely was an exciting time for us Domain + Hosting @ $1.49. Have You Checked Our Combo Plans yet?

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Uncategorized

Guia do Iniciante para Pay-Per-Click

Tenho certeza que a maioria de vocês já ouviu falar dos termos ” Search Engine Marketing” e ”PPC” diversas vezes. O que esses termos realmente significam? Como um investimento em marketing de uma marca ao ser colocado no Google ou Yahoo pode gerar renda? Como se faz publicidade numa ferrramenta de busca? Quais os prós e contras na criação da campanha perfeita? Nos próximos posts, vou tentar explicar alguns conceitos de Search Engine Marketing, ou seja, o modelo Pay-Per-Click (PPC- Pague para Clicar), fundamental para criar uma campanha de marketing de busca bem-sucedida.

Vamos começar por entender o básico. O que é Search Engine Marketing (SEM)? Simplificando, SEM é um método de Marketing na Internet que envolve a promoção da marca através da compra de anúncios. Nesta série, vamos aprender sobre a ferramenta Pay-Per-Click – Google Adwords.

O que é o Google Adwords?

Google AdWords é uma plataforma de publicidade que permite as empresas criem campanhas publicitárias (texto, imagem, etc.) nas propriedades do Google.

O Google AdWords utiliza o modelo de busca de publicidade paga, em que os usuários colocam as palavras-chave que querem que seus anúncios sejam associados. Quando um usuário procura por uma das suas palavras-chave no Google, seus anúncios do AdWords são exibidos nas páginas de resultados da ferramenta de busca (SERPs), acima e/ou no lado direito da página de resultados. Veja no exemplo:

 O que esses termos realmente significam Guia do Iniciante para Pay-Per-Click

O predomínio/posição de seus anúncios irá depender da relevância das palavras-chave que você irá selecionar. Vamos mergulhar mais profundamente estes conceitos em nossos próximos posts . Por agora, vamos começar por compreender os benefícios do marketing nas ferramentes de busca .

Como SEM pode beneficiar o seu negócio

Cada dólar que é gasto em marketing é importante e exige responsabilidade. É preciso planejamento e estratégia no desenvolvimento de um campanha publicitária digital de uma empresa.

Para anunciar no Google com sucesso precisamos primeiro entender completamente como ele beneficia uma marca / negócio. Abaixo, eu listei abaixo algumas das muitas vantagens de Search Engine Marketing usando o Google Adwords.

1- Direcionando tráfego para seu site : Umas das melhores coisas sobre ser visível nas ferramentas de busca é que seu site fica disponível 24/7, ou seja, está aberto para tráfego o tempo todo! Além disso, o Google Adwords permite que você explore e defina as preferências para se concentrar naqueles clientes que são específicos para o seu negócio.

2- Custo de marketing eficaz : Quando você compara SEM com outros meios de publicidade , você vai entender que o ROI (Retorno Sobre o Investimento)é mais rápido e tende a ser mais  positivo . Uma das razões já foram citadas anteriormente - o tráfego alvejado. O tráfego para seu site através de SEM é mais direcionado, tornando mais fácil para você converter as perspectivas para os clientes. Além do mais, não há nenhuma restrição orçamentária associada a campanha SEM usando Google Adwords. Isso significa que ele é completamente possível fazer  uma campanha de SEM com orçamento pequeno, e se utilizada de forma eficaz , as pequenas empresas vão facilmente competir ao lado dos líderes de mercado.

3-Construção da Marca- O alcance de sua marca é diretamente proporcional à sua visibilidade nas ferramentas de busca. Quanto mais visível a sua marca é através das ferramentas de busca, maior é o do retorno da sua marca. Este retorno dependerá de um longo caminho na criação de consciência, confiança e segurança.

4- Instalação livre de problemas: Depois de ter uma estratégia de marketing digital, a criação da campanha publicitária SEM é apenas uma questão de tempo. Tudo que você precisa é se inscrever no Google Adwords e fazer o pagamento. Uma vez que sua campanha de PPC está instalada e funcionando, o tráfego será atraído para o seu site dentro de horas. É importante observar que, embora a configuração inicial pode ser feito em um curto espaço de tempo, pode levar alguns meses para a campanha para ter um efeito significativo sobre suas conversões e receitas.

5- Flexibilidade da Campanha: Para analisar o desempenho de sua campanha, o Google Adwords pode te fornecer informações úteis através de extensos relatórios contendo indicadores de desenvolvimento, análise de orçamento, pesquisa da palavra-chave e muito mais. Você também pode mudar/ajustar a sua campanha com base nessas métricas de dados para melhorar o desempenho da campanha tornando-se assim uma forma muito flexível de publicidade.

6- Seja competitivo : Uma simples busca no Google com algumas palavras-chave relacionadas ao seu negócio irá mostrar que a maioria de seus concorrentes já estão anunciando no Google. Você precisa de uma ferramenta de busca em marketing para se manter competitivo em seu setor. O que você está esperando? Comece a trabalhar com publicidade no Google hoje!

Depois de listarmos os benefícios do marketing em ferramentas de busca, a questão já não é mais se devemos anunciar na internet ou não, e sim, como otimizar o desempenho de marketing para maximizar o ROI. Nos próximos posts do blog vamos falar sobre as etapas envolvidas na criação de uma campanha com foco em palavras-chave de qualidade, conceito da classificação do anuncio, índice de qualidade e etc. Também vamos discutir os métodos para maximizar o ROI com várias dicas na criação de uma campanha ideal com pesquisa de busca.
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Hosting

ResellerClub at ResellerClub presents HostingCon India 2015

ResellerClub presents HostingCon India, is just 2 days away & we are stoked!

Dates: Dec 11-12, 2015

Venue: Hall 5, Bombay Convention & Exhibition Centre,

Goregaon, Mumbai, India.

Exciting Sessions

We have sessions with charismatic personalities from Endurance and ResellerClub such as Brian Unruh & Shridhar Luthria respectively. Our industry is constantly evolving giving rise to newer ideas and businesses. Brian & Shridhar have a lot to share and discuss with you at the event. To know more, have a look at their slots below:

We have sessions with charismatic personalities from Endurance and ResellerClub such as  ResellerClub at ResellerClub presents HostingCon India 2015

 

Discussion & Sharing Sessions

You could drop by and chat with our product team as well as our account management team to enquire about our products including the recently launched ‘Combo Offers’ or ResellerClub Bundles. They are ever ready to answer your questions and solve your doubts.

Amazing giveaways!

Visit us at our booth(Booth Number – M1) and join us on some fun arcade games and contests you can participate in to win some awesome prizes. Not to forget a lucky draw for dropping your business card at our reception desk. If you’re a lucky winner you could win an iPad! Also, we are giving away 2 Moto G3’s!

So come visit us at Asia’s premier conference and trade show for cloud, domains & hosting businesses. We are ecstatic to see you there! If you haven’t registered yet, what are you waiting for? Register now on the link below!

 

We have sessions with charismatic personalities from Endurance and ResellerClub such as  ResellerClub at ResellerClub presents HostingCon India 2015

 

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Design

Team in Focus: Design and Development

It is now 8 years since we set up ResellerClub and we are extremely proud of our achievements. Our most treasured asset is our workforce of highly motivated professionals. Each  of our employees represent the spirit of our company: driven, committed, energetic and acutely aware of how limitless ResellerClub’s potential is to grow.  We all love what we do!

Today we introduce to you our expert team of Web Developers and Designers, who have the knowledge to turn an elegant design into a highly functional and user-friendly website. They are a diverse team of nine that work hand in hand to make our website a success and it’s their individuality that makes them a great team.

 years since we set up ResellerClub and we are extremely proud of our achievements Team in Focus: Design and Development

“When you’re building any product, focus on the goal and forget about the obstacles”

TIP : I’m obsessed with perfection. When you’re obsessed with perfection as I am, everything falls perfectly into place. People you work with may get pissed off, but that’s the price you pay when you’re building something awesome.

 years since we set up ResellerClub and we are extremely proud of our achievements Team in Focus: Design and DevelopmentSiddharth Pereira

Head, UX & UI

“A Good Design is as little design as possible”

TIP : Learning all the keyboard shortcuts developing a muscle memory for them, can really speed up your creative process. For example, the ALT key or Option Key on a mac, can be used to practically create a duplicate of anything in photoshop (i.e., layers, selections, paths, masks, etc.)

 years since we set up ResellerClub and we are extremely proud of our achievements Team in Focus: Design and DevelopmentSanyam Hazare

Visual Designer

 years since we set up ResellerClub and we are extremely proud of our achievements Team in Focus: Design and Development

 years since we set up ResellerClub and we are extremely proud of our achievements Team in Focus: Design and Development

“lESS IS MORE”

TIP : Keep your design always clean, fresh & simple. It helps achieving desired goals. To simplify your design follow few design steps like 1) putting the focus only on essential elements of your website 2) getting rid of the unnecessary elements 3) limiting the number of colors, fonts you use.

 years since we set up ResellerClub and we are extremely proud of our achievements Team in Focus: Design and DevelopmentAshok Suthar

Sr. Graphic Designer

“Design is intelligence made visible”

TIP : The most creative people think outside the box. Don’t use the typical icons and symbols you see everywhere to represent your topic. Create a fluid design by letting your elements breathe. The application of space around your text boxes, images and other graphic features makes it easier to read and is actually more likely to attract attention than a cluttered composition.

 years since we set up ResellerClub and we are extremely proud of our achievements Team in Focus: Design and DevelopmentStacia Rodricks

Graphic Designer

 years since we set up ResellerClub and we are extremely proud of our achievements Team in Focus: Design and Development

 years since we set up ResellerClub and we are extremely proud of our achievements Team in Focus: Design and Development

“It always seems impossible until it’s done’”

TIP : Do not stick to trends. They are quite treacherous since they can kill your creativity. Trends are good because it brings modern look to your work, but use it with caution and try to add your own ideas every time for your projects. Also, get connected! This industry is all about relationships — virtual and the face-to-face variety.

 years since we set up ResellerClub and we are extremely proud of our achievements Team in Focus: Design and DevelopmentHarsha Gharat

Graphic Designer

“Good design is obvious. Great design is transparent”

TIP : Good design starts with the content. A pretty picture does not really mean anything if there is nothing in it; at that point it is just color. Start with an understanding of the content and what you need to accomplish before you begin designing.

 years since we set up ResellerClub and we are extremely proud of our achievements Team in Focus: Design and DevelopmentAjay Singh

UI Developer

 years since we set up ResellerClub and we are extremely proud of our achievements Team in Focus: Design and Development

 years since we set up ResellerClub and we are extremely proud of our achievements Team in Focus: Design and Development

“It’s not the length of the code BUT the depth THAT MAKES THE DIFFERENCE”

TIP : You can read tutorials all the day but you’ll only improve by doing it yourself! Most of the Developers add lots of plug-in to make a website more beautiful but what’s the point if the user has to wait to see it. Website should look beautiful not only from outside but inside too.

 years since we set up ResellerClub and we are extremely proud of our achievements Team in Focus: Design and DevelopmentChirayu Jayswal

Sr. UI Developer

“Programmatically everything is possible”

TIP : Good code is its own best documentation. As you’re about to add a comment, ask yourself, “How can I improve the code so that this comment isn’t needed?” Improve the code and then document it to make it even clearer.

 years since we set up ResellerClub and we are extremely proud of our achievements Team in Focus: Design and DevelopmentSandeep Pandita

UI Developer

 years since we set up ResellerClub and we are extremely proud of our achievements Team in Focus: Design and Development

 years since we set up ResellerClub and we are extremely proud of our achievements Team in Focus: Design and Development

“First solve the problem then write the code”

TIP : 1) Have A Goal. 2) Learn To write clean properly formatted code with comments. 3) Google For Solutions. 4) Get inspired. 5) Showcase Your Work.

 years since we set up ResellerClub and we are extremely proud of our achievements Team in Focus: Design and DevelopmentTushar Joshi

UI Designer

This team is a pillar of our online presence! They work round the clock to understand their upcoming challenges and goals in the digital world and come up with the most effective and useful design solutions for our business. This is the behind-the-scenes team responsible for setting up booths at our events, designing mailers, creating complex codes and executing difficult briefs to make our business run seamlessly.

We hope this blog helped you with a few tips that they have penned down and helped you know our team better.

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Hosting

Why Free Web-Hosting Should Never Really Be An Option

Who doesn’t love a free anything? I’m sure you do. Honestly, I love freebies. Although, not everything free is good for you. Why, you ask? I’d like to talk about how people opt for a ‘free’ web-hosting in order to avoid expenses that are unnecessary; a dangerous and unfruitful presumption. Here are a few reasons for why you must contemplate before opting for free web-hosting.

  1. Limited Templates

    You will have very few options when it comes to templates. Selecting a limited range of templates may not be an issue, but manipulating or making changes to them may not really be an option. Free web hosting providers may not provide you with an efficient content management system which limits the functionality of your website. Not having an efficient CMS just makes things more problematic if you want to add more visual appeal to your site. Basically, you will have to follow the norms given to you by your free web hosting provider.

  2. Unpredictable:

    Hypothetically, say you have a business website, a free site that gets a lot of traffic and ultimately helping you rake in money. If you’re using a free web host, your website is practically owned by your hosting provider. So, there might be a risk of it being taken down. Free web hosting providers may not offer you regular backups. You are responsible for backing up your files and unless you do it yourself, you’re most likely to lose all your data. Another thing to keep in mind is that there is no formal contract, no support since it a free service. Thus, no one is liable to answer you if things go awry.  Free web hosting providers could cause you to lose income. They are also stringent on their advertising policy.

  3. Hacker-prone: 

    Since free websites lack versatility when it comes to the visual aspect of it, security-wise, you should definitely not be expecting much. If you are unable to integrate SSL certificates & anti-malware, you are pretty vulnerable to hackers and spammers.

  4. Not search engine-friendly: 

    There are multiple reasons for why search engines can avoid your free site from showing up at all. Slow website load speed, downtime, not to forget the point mentioned above are some of the prominent reasons. Yes! Low-quality spam sites which are often hosted on free servers can result in poor search engine ranking as well. Free websites and servers are a hacker’s playground. All in all, search engines may have a very unfriendly disposition towards your site.

  5. Limited file upload: 

    Free web servers provide a stipulated amount of space for each website it hosts. And when I say stipulated I mean highly unrealistic limits on file uploads, bandwidth and storage. If you are planning to upload files on a regular basis and manage to reach your limit, you may have to go through an optional paid service to add more storage space to your website. A free hosting provider can give you a platform with too many constraints and you could reach  resource limits very soon. This makes things very unsavory for you and your audience. Also, your hosting provider may delete your content whenever they feel like which is in accordance with their terms and conditions.

 

As you can see, I’ve just highlighted a handful of many problems that you could face if you choose free hosting. I suggest that free web hosting should only be used when you’re trying and testing your online presence(say you’re an aspiring blogger). Once you plan on creating an online presence, purchasing a domain name and choosing the appropriate hosting package are the essentials.

The wisest decision you can take is to opt for a shared hosting service. Once your website receives more traffic over time, bandwidth is your concern. Upgrading to a higher, more efficient hosting package will not be as problematic as trying to shift from a free to a paid hosting service. Feel free to share your thoughts on this in the comments section below.

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