Categories
Hosting

Launching Cloud Hosting On ResellerClub’s India Datacenters

Get the power of CLOUD now on our data centers located in India! You can now enjoy faster load speeds by hosting closer to your audience with our geo-located Cloud Hosting! As promised, we continue to add new and improved products to the ResellerClub marketplace to empower web hosts and web professionals alike. Here are a few reasons why our Cloud technology can help you to take your business to the skies:

Why Cloud Hosting?

  1. Proximity & faster page loads – You can now cater to your customers’ needs closer to their home. Hosting closer to your customers means lesser latency which is brilliant for your customers’ websites & business
  2. Powered by SSD – What’s unique about our India-located Cloud Hosting? Experience a performance boost as our Cloud is powered by SSD (Solid State Drive)
  3. Flexibility – You are completely prepared for any bumps or dips in traffic. Expecting an influx of website traffic? No stress, you can monitor and allocate additional resources on-the-fly!
  4. Redundancy – We deploy tried and tested high-redundancy storage architecture to deliver tremendous reliability
  5. Fully Managed Support – Ready to harness the benefits of Cloud but not sure what that exactly means? Don’t worry, our team of expert support agents is here every step of the way. With our Managed Cloud Hosting offering, we take care of optimizing the cloud infrastructure so you don’t have to

Our Cloud Hosting consists of low-density servers coupled with Varnish caching layer to ensure that your customer’s website speed increases by two-fold! Now that you know a little more about our product, let’s run you through our plans and pricing.

Plans & Pricing

 now on our data centers located in India Launching Cloud Hosting On ResellerClub’s India Datacenters now on our data centers located in India Launching Cloud Hosting On ResellerClub’s India Datacenters

We have a lot more from where that came from! Sit tight because we have more products and integrations coming soon! For more information on our Cloud Hosting plans, please refer to our knowledgebase.

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Uncategorized

How to Set up Webmail on your Hosting Package

Have a cPanel account but not sure how to go about setting up Webmail to look professional? Fret not! In this article, we explain what exactly webmail is, why it is important and take you through a step-by-step guide on how you can set up webmail accounts from cPanel. Read on!

What is Webmail?

Webmail is nothing but an e-mail client as a web application on a web server. The main advantage of webmail over the conventional desktop email client is the accessibility from any web browser, anywhere. Outlook, Gmail, Yahoo are all examples of webmail providers however they are not to be confused with webmail software. Examples of webmail software are Horde, Roundcube and SquirrelMail.

Webmail allows you direct access to emails from your provider’s server through an interface accessible from a URL. Other forms of accessing emails on a server include protocols such as POP3 and IMAP which can be used to sync the contents of the email with another device or locally saved folder on a mobile phone or laptop. Webmail enables you to send and receive emails from anywhere and any device, provided you have an internet connection and a web browser.

Why webmail?

Some fantastic advantages of using webmail are that it’s:

  • Portable and accessible from anywhere
  • Useful in that it helps you stay connected to avoid missing or delaying a response to an e-mail
  • Easy and requires almost no set-up
  • Especially helpful if you can’t install a software on a work/ school computer system
  • Helpful to save space on your device since the emails are stored online

How to set up Webmail Accounts in cPanel

Webmail is a feature provided through cPanel (a Linux based web hosting control panel). Here’s how you can set up email accounts in cPanel:

Step 1: Login to your cPanel

Step 2: Once you’re logged in, scroll to the Mail section & hit Email accounts

Step 3: Once directed to a page, choose a domain from the dropdown on the RHS where you want to create your email address, fill in the fields with information such as Email, Password, Confirm Password etc.

Step 4: After filling all required fields, hit Create Account & you’re done!

Step 5: You can access your email by scrolling down till you can locate the name of your new account, clicking on More which will display the option to Assess Webmail

Step 6: Here’s where you choose the webmail software – SquirrelMail, Horde or Roundcube which will take you to your inbox.

The video tutorial for the same is below.

How do I login to Webmail?

There are a couple of ways your client can login to his webmail.

  • Through the cPanel interface: To login through his cPanel dashboard, he will need to make his way to Home > Email > Email Accounts. Under the More menu next to the email account name, go to Access Webmail.

  • Through a direct link: Assuming his domain is www.test.com and he wants to access user@test.com, he will need to visit test.com/webmail, enter his username and password and click OK. That’s it!

  • Through one of the three webmail clients through direct URL: By accessing Horde, SquirrelMail or Roundcube through their direct URLs, your client can access his emails. He will need to replace test.com with his primary domain and enter one of the following URLs:

Horde: https://www.test.com:2096/horde/index.php

SquirrelMail: https://www.test.com:2096/3rdparty/squirrelmail/index.php

RoundCube: https://www.test.com:2096/3rdparty/roundcube/index.php

SquirrelMail, Horde, or Roundcube: Which to choose?

It can be confusing when you’re presented with 3 options to login to your webmail from. SquirrelMail, Horde, and Roundcube all allow access to emails but have their own features and look.

The 3 available Webmail Clients

Horde Has more features than SquirrelMail however it can slow down the software
SquirrelMail Though limited in its features, this software allows you to read & respond to emails quickly
Roundcube Latest addition to cPanel. Is middle ground between SquirrelMail & Horde. Look and feel is neat.

We hope this article on How to Set up Webmail on your Hosting Package was useful  and you can pass this onto your client. If you’ve got queries regarding webmail set up, please let us know in the comments section below.

If you’d like to write for us, leave us a comment & we’ll get in touch with you!

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Categories
Design

Mind Games: 6 Psychology hacks to improve UX Increase Conversions

Psychology was my major in college and I went on to get my Master’s degree in media and marketing communication. The combination of the two subjects (Psychology & Marketing) together – consumer behaviour is an area that interests me immensely. You know – how attractive packaging is important for the chocolate bar, the role emotion plays in purchase, the arrangement of the soap in the first row of the supermarket, the positioning of the peppermint candy at the billing queue as bait for “impulse buying”. It fascinates me how psychology plays such an important role in consumer behaviour.

Now that I’m in the web solutions business, the same has translated to consumers of the web and my interest in web design, user experience and the role Psychology plays. Which colours are best? Do colours even matter? What about buttons? Does ‘Click here’ work better than ‘Know more’?

While the understanding of the psyche of the customer is important for a marketer whose aim is to sell a product, it isn’t the aim to sell at any cost by tricking the customer. A marketer’s aim is to understand the customer’s need and solve problems for him by tweaking the product (here, a website design) to get him the solution faster (eg. locating the Login option on a page).

In this post, I’ll share some psychology hacks to help make design user-friendly and thereby boost UX.

Leverage white space 

Yes, colour matters. In fact, colours and contrasts both can have an impact on a user.

The psychology: von Restorff Effect also known as the “isolation effect“, predicts that when multiple homogenous stimuli are presented, the stimulus that differs from the rest is more likely to be remembered (definition: Wikipedia)

How to make use of it: What this simply means is if you want something to standout in your design or be remembered, keep it different from the rest. Take a look at this example here below

Psychology was my major in college and I went on to get my Master Mind Games: 6 Psychology hacks to improve UX  Increase Conversions

The multiple homogenous stimuli is your design overall (could be the whitespace). The stimulus (the product) is what you want to make stand out. In our earlier post, we explained how white space could help do this.

Witty, catchy calls-to-action are key

Take a look at the example below & tell me with a straight face you wouldn’t be tempted to push that button

Why is that button so inviting?

The psychology: Reactance theory– which says that if our freedom of choice is threatened, we feel compelled to protect that freedom, making us want the taboo thing even more (source: gizmodo).

How to make use of it: Exactly how Huemor used in it in this design. Of course, it’s important to consider the type of audience, the overall design and the tone of the brand.

Or you could use the psychology of curiosity in your calls-to-action like this one:

Create headlines worth remembering

Headlines are more important than you realise mostly because it’s the first thing a visitor sees on a website and is therefore more likely to remember.

The psychology: The Primacy Effect – The psychological phenomenon associated with memory that says items at the beginning of a list or string of information are more easily recalled than those in the middle. (source: study.com)

How to use it: You want to make sure your titles and headlines are effective and convey exactly what your brand stands for or at least what you want the user to remember like the example below.

Optimize the bottom of the page

Designers and developers often tend to focus so much on the first fold (and rightly so) that the end of the page gets neglected. This is probably because we believe the first fold is most remembered and should be eye catching. What we don’t realise is that the end of the page could be just as important.

The psychology behind it: Recency Effect: (Very similar to the Primacy effect) says that items at the end of a list or string of information are more easily recalled than those in the middle.

How to use it: Make your footers interesting or add information you want your user to remember about your brand. You can even add a call-to-action, in the likelihood that the visitor has scanned main part of your page and by the time he reaches the footer, there is opportunity to seal his decision.

Social proof is half the battle won

Human beings are such that if we see others doing something, we assume it must be the right (or cool) thing to do and so we want to do it too.

The psychology behind it: Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. (Definition: Wikipedia)

How to use it: Capitalise on the user’s search for social proof by displaying genuine testimonials from those who’ve used your product / service. Testimonials along with pictures are impactful. Ensure you keep it brief, though.

Psychology was my major in college and I went on to get my Master Mind Games: 6 Psychology hacks to improve UX  Increase Conversions

Show urgency

A few e-commerce sites use this tactic and you should too.

The psychology behind it: The Urgency Principle: The urge to suspend deliberate thought and act quickly or immediately for the fear of losing out.

The person recognises the importance of the situation as well as experiences bodily responses that make it more likely to act.

How to use it: One of the problems with conversions are cognitive friction – the user waits too long, can’t decide, gets distracted etc. To avoid this and increases chances of conversion, urgency is important. There are a couple of ways you can create urgency to increase conversions or purchase. You could add a counter or a ticker with ‘x Days to go’ or you could show scarcity with ‘Only 1 item left in stock’.

Conclusion

The trick to boost UX and ultimately improve conversions is to understand the psyche of the visitor. Years of study in the field of Psychology has enabled us to understand and predict behaviour across fields and industries including the web industry. It’s quite interesting how a few tweaks can steer a user to make a purchase or click a button. Ensure you’re doing it right.

There’s probably more we’re yet to explore. Do you know any more psychology hacks to improve UX? Share it with us in the comments below!

Not subscribed to our blog yet? Do it NOW to avoid missing great content!

Psychology was my major in college and I went on to get my Master Mind Games: 6 Psychology hacks to improve UX  Increase Conversions

See what I did there 😉

If you’d like to write for us, leave us a comment & we’ll get in touch with you!

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Design

Importance of White space in Web Design

Blast from the Past

For years, whitespace in design has been branded as ‘too plain’ or ‘lack of design’ and is even called negative space and something to avoid. This trend of thought was so common in web design, that even the best of the best brands crammed everything in design to avoid whitespace. Take a look at Apple’s website from the 90’s.

 whitespace in design has been branded as  Importance of White space in Web Design

Web design in the early days including filling up negative space with gifs, table layouts to organise content, text, animated text, page hit counters etc.

With the early 2000s, came increased CSS support that allowed separation of content and design. This made website maintenance easier due to reduced complexity, quicker load speeds, greater flexibility and gave room for content to be developed independent of design.

The understanding of white space grew. Garish, neon buttons were replaced with blending colours, icons replaced text, resolution and pixelation were concerns, and placement of content grew. It was the budding era of minimalism.

 whitespace in design has been branded as  Importance of White space in Web Design

Difference between Minimalism and White space

Come late 2000’s, designs became sleek, intuitive and clean. Today, along with minimalism has come the understanding of whitespace and the importance of it in web design. While there is an overlap of what minimalism and whitespace is, I think the difference, between the two simply put, is that minimalism is the focus on the hero element with use of an outline or minimum detail while white space is the important (and in most cases, background) space that enhances the hero element.

Let’s take an example:

 whitespace in design has been branded as  Importance of White space in Web Design

In this poster, we can clearly conclude that it’s minimalistic design, the hero element being the Aladdin outline while the negative space, enhances the hero image to make it stand out. Our earlier blog on Minimalism tells you how to incorporate minimalism in design.

Importance of White space

As you can tell from the Aladdin example above, white space is important to make the hero element stand out but there are other purposes white space serves:

  • Create balance: From the examples of designs from the earlier years, one thing was clear – clutter. The animations, multiple colours, gifs, all contribute to clutter and whitespace breaks that clutter. A clean image with minimal text creates balance and is pleasant to look at.

Brand example: superReal

 whitespace in design has been branded as  Importance of White space in Web Design

  • Be classy: White spaces adds an air of luxury and sophistication to designs. This is because minimalism has become synonymous with elegance. Heavy whitespace is often used for a high-end brand since the product speaks for itself while a crowded, crammed website gives off the impression of being cheap.

Brand example: Apple

Apple is confident that the product speaks for itself and it truly does. The white space beckons you to take in the product and nothing else.

 whitespace in design has been branded as  Importance of White space in Web Design

  • Draw focus to your product/ feature: Negative space helps the hero element stand out, as we’ve seen before. It also helps focus only on the feature or product that you want.

Brand example: Google

I mean, is there anything you could do here but search?

 whitespace in design has been branded as  Importance of White space in Web Design

  • Pleasant user experience: Clutter creates confusion and often distracts the user from the main goal of purchase or sign up or subscribe. Additionally, white space is a great separator for lengthy text which can make it difficult to read.

Brand example: Dropbox

The child-like illustrations and white space combined calms a technophobe and gives an laid-back effect, making it a pleasant experience for the user.

 whitespace in design has been branded as  Importance of White space in Web Design

  • Convey professionalism & credibility: Because white space conveys sophistication and luxury, trust and credibility follow.

Additionally, white space in design creates a sense of professionalism. An investment in good design conveys that the brand is serious and that the user matters.

Clutter, on the other hand, makes the design look like an amateur designer could’ve created it.

Brand example: Chanel

Although ‘coco’ and ‘crush’ are colloquial words, it’s the use of white space, the positioning of the menu and the font that gives it an air of professionalism and credibility.

 whitespace in design has been branded as  Importance of White space in Web Design

  • Draw attention to important information: Important information could be your products which can be multiple.  So, how do you display and draw attention to multiple items without seeming crowded?

Brand example: Built by Buffalo

Built by Buffalo displays multiple items without seeming crowded due to the clutter-breaking white space surrounding the design.

 whitespace in design has been branded as  Importance of White space in Web Design

  • High recall to CTAs: Sometimes, the most obvious way to make things stand out, is by making it bigger. However, surrounding white space can be just as effective.

Brand example: Attitude Design

 whitespace in design has been branded as  Importance of White space in Web Design

Strong calls-to-action combined with enough white space makes you want to click on an option. Try it out, you’d be hooked at least for a couple of minutes.

  • Increased interaction: White space increases interaction by decreasing the amount of distraction especially when users are skimming through a site. According to research conducted by Human Factors International, whitespace increases comprehension by almost 20%.

Brand example: Beoplay

 whitespace in design has been branded as  Importance of White space in Web Design

Conclusion

White space is important in web design and can convey a lot. It’s a designer’s invisible weapon which enhances everything around it. I like to think of white space as the behind-the-scenes crew putting the theater artist in the spotlight – the applause is for the hero but it’s the crew who pulled it all together.

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Domains

.ME – The Perfect TLD for your Family’s Online Presence

A family is the most fundamental unit of society. It represents safety and growth, a family is what molds you to become all that you’re meant to be. .ME is the TLD that brings you & your family to the online world. How, you ask? The domain extension is all about associating yourself with that one thing you love, FAMILY! Think about it, you can have your own space on the Web exclusively for your family tree, for your predecessors and successors! That’s right, it’s like having your own little home in the Internet real estate.

All the reasons why you should get .ME

  • Stand Out from the Crowd: .ME adds a personal a personal touch while keeping your online presence unique
  • Short & Memorable: It’s a 2-letter TLD that’s easy to remember
  • Adds a personal touch: Get your family online and showcase what you love! Be proud of your roots!
  • Impeccable Registry Support: The .ME Registry will have your work featured on their blog & social media channels to support & promote YOU!

As of now, there is a total of 782,347 .ME domains registered all over the globe!

How Can You Use a .ME?

Why do we say the .ME is an optimal TLD for you & your family? You can get your family online by using your surname with the .ME extension, and share what you love doing! Flaunt your bloodties & your heritage with just .ME.

The ResellerClub Advantage

ResellerClub is offering the most preferred domain extension for your family’s online presence at just $23.99 $1.99 until the end of the month! It’s your one chance to get .ME at a staggering 92% discount!

A family is the most fundamental unit of society .ME – The Perfect TLD for your Family’s Online Presence

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Categories
Design

Does the website footer really matter?

A common joke in SEO circles has it that the best place to hide evidence of a crime can be found on page 3 and beyond of Google search results. In a similar vein, the location of a website footer could imply that very few website visitors will actually scroll down to it and consequently it is often not given as much importance as other page sections. In spite of this, some companies dedicate a substantial effort to the design of their website footer. Our blog looks at why and what we can learn.

We’ll look at:

——————————————–

Why the footer is so important :

The importance of the footer largely centers around 3 important areas –

1. Website Technical and Legal Information:

The footer is both the most visible and out-of-the-way place for the technical and legal information of a website that is necessary for the owner to share.

2. The Website “Map”:

Arriving at the footer signals to the user that it is at the bottom of the webpage and provides links to other areas of the website that the user may want to navigate to. It is the place most people still look to for an all-encompassing view and links to all content on a website. Many website owners try to leverage traffic arriving at this stage by adding other elements such as Call-to-actions like newsletter subscription fields, etc.

3. SEO:

Every page on your website passes its authority to the HTML sitemap-if it is linked to the footer-and vice versa. Without being linked to the footer, the sitemap alone is weak as it is just one page.

4. Credibility:

The footer is a place to showcase trust badges, cover awards, certificates and security stamps that can make customers trust your site more and feel more confident navigating around and completing a purchase.

 

What components to include in your website footer:

We can roughly categorize footer components into 2- content, structure and aesthetics.

Content:

We’ve compiled a list of most-used content placed in a footer. However, how much or how little is placed in your footer entirely depends on what is most crucial for your website.

      • About us section
      • Contact us section
      • Team Information
      • Social media links
      • Copyright notice
      • A Call-to-action such as a blog/newsletter subscription box.

A simple, well-organized footer by sony.co.in

To build credibility with your customer:

      • Security/ trust/award certification symbols/icons
      • Website privacy policy and declarations that website data will not be shared with third parties
      • Go to the top link

An interesting footer from dxc.technology with elements focused towards generating more engagement

 

Structure:

How content is organized in the footer will make a world of difference to how well utilized it will be.

  • Create columns of related links and give each section a title, if possible.
  • Determine the right hierarchy within the footer-Keep your most important items/links at the top
  • If it seems that there is too much information- decide if sub-footers (preferably collapsible ones) will help

Yes, this is the footer of cantilever-chippy.co.uk–with only content that’s most important to them-directions to the restaurant, opening hours and links that mirror their top menu bar.

Aesthetics:

  • Ensure it is readable-think about colour contrasts. This is especially important as font size in the footer is generally smaller
  • Maintain your site’s design theme-your footer should not look like an addition to your site
  • Keep adequate space between links.

a minimalist footer from intel.com

 

A unique webpage from emc.com that blends easily into its minimalist footer

What to avoid in your website footer:

  • Clutter and stuffing the footer with too many or unnecessary links
  • Making links difficult to click

Footer design for mobile:

With more websites being viewed through mobile devices today, traffic that travels down to the footer tends to be greater than that to a desktop site-purely due to ease of navigation with swiping on mobile. Developing responsive footers is therefore crucial.

Here are a few well-designed responsive footers -that make the footer on a mobile device look as attractive as that of the desktop website.

 

 

 

 

 

 

 

The main guideline for modern design applies to the footer as well- design with the user in mind. The footer is not dumping ground for keywords and links that cannot be incorporated elsewhere on the site

“It’s supposed to be a nice closure to a page — a simple, navigable spot at the end of a webpage that signals the end”.

Neil Patel, Co-founder KISSmetrics

 

In short, make sure your website footer is not an afterthought.

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Marketing

Customer Relationship Management (CRM): The Importance of it Tools to Help

As the owner of a small business, you’ve probably heard this term ‘Customer Relationship Management’ thrown about in your work space or in your professional interactions. You also probably implement some form of CRM either in an elementary way and just didn’t know you were using it. In this article, we’ll take a look at what CRM is, the importance of it and some tools you can use to help you with this process.

What is Customer Relationship Management?

Loosely put, Customer Relationship Management is term that refers to the practice of analysing customer interactions and the customer lifecycle through processes and strategies.

The aim of such practices is to understand and predict customer behaviour so as to retain customers, improve relations with them by meeting their needs and ultimately improve business.

Importance of CRM

  • Foresee customers needs effectively & increase business: A CRM system gives you a historical view of your customer’s “customer lifecycle” and helps you foresee his needs and use this prediction to retain him as a customer as well as acquire new customers

  • Track customer and his profitability to the company: An effective CRM process can give you data to help you track the profitability of your customers. This way, you will be able to identify which customer can be profitable and perhaps focus on improving relations with him with special offers, custom made deals, etc.

  • Focus on each customer separately: Because of the data a CRM provides on each customer, you can group customers into types of businesses, location, total receipts and other metrics and assign Account Managers to help meet the needs of customers individually and provide tailor-made services and custom advice.

  • Acquire new ones: An effective CRM system allows you to retain existing customers as well as acquire new ones by the process of identifying potential customers, their details maintaining it on the ‘Opportunity for business’ stream. A call from the sales team could then close the deal.

  • Cost effective: CRMs are very cost effective. Also, there is very little paperwork required and does not require a large team to manage it.

  • Increase customer satisfaction: Since CRMs provide an overview of a customer’s needs and distresses, it’s relatively easier to identify his pain points and work to provide a quick solution for him and thereby increase customer satisfaction. Customer satisfaction in turn increases loyalty and as a consequence, business overall.

CRM Tools

There are a bunch of CRM tools that can be of much help for your communication and customer analysis. Here are a few that are the best in class (in no particular order)

  • Insightly: Great for larger organisations looking for more functionality. The reporting provides in depth insight – the tools generates reports by users, organisations, stage, category, pipeline and more. The tool even tracks if a recipient has opened an email – fantastic for analysing email marketing results and targeting.

  • Zoho: Zoho is a popular operating system for businesses, offering everything a business might need to boost sales, productivity and manage tasks. Additionally, the CRM tool they offer is fitting for small and medium businesses. The cost of the CRM tool fits well with the budget of an SMB. It’s a good choice for companies especially that already use Zoho tools like Zoho books etc. Zoho CRM tool also integrates well with G Suite by Google Cloud and makes it an obvious choice if you’re already using G Suite for email and calendering.

  • Salesforce: Arguably the best CRM tool in the market, Salesforce stays above its competition with instant alerts, best practices recommendation pop-ups, drag-and-drop functionalities along with its analytics intelligence. Salesforce also offers customization and advanced features if you require it. Salesforce CRM integrates well with Google’s G Suite and Microsoft Exchange.

  • Infusionsoft: Infusionsoft’s CRM solution is apt for small businesses with less than 30 employees. Although Infusion is not the cheapest tool in the market and neither gives an indepth insight, it is an effective and easy-to-use automated sales and email marketing software.

Things to be mindful of while using a CRM

A CRM is a great tool and much needed for most industries however, if not used correctly, you might not get the desired results.

Committed team: To effectively implement a CRM tool, it will require a dedicated team who can analyse data on a regular basis and identify pain points of customers and aim to resolve customer issues and maintain a good rapport.

Communication: Poor communication between the team who analyses the data and the team who implements the solution can hamper customer relations, buy-in and eventually revenue. Teams need to work in sync with each other while using a CRM.

Effective leadership: Leaders need to lead by example. If a proposed plan of action is not working with a customer, drop it and work to come up with another plausible plan. Weak leadership could be problematic when implementing a CRM plan.

Conclusion

What you learn about your customer’s behaviour could help you build strong relationships with them. The better the relationship with your customers, the more successful your business will be. Going by this belief, a CRM tool could be your company’s most valuable asset!

Leave us a comment & let us know what CRM you use and how it has helped your business grow.

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Domains

New gTLD Report: March 2017

We’re already crossed the first quarter of 2017 and numbers for March look a lot different compared to the previous month. .GDN, which had the highest new gTLD adds for February, is now at number 2. We have a lot of new entrants such as .PARTY, .DATE, .LINK and .MEN to this month’s report. Let’s have a look at the infographic below for a breakdown of our top 15 TLDs for March.

New gTLD Report March 2017

Create pie charts

      *Registration Numbers Facilitated by ResellerClub

  1. .TOP – China’s most popular new domain extension has moved from position 3 to position 1 for the month of March. It’s taken a massive chunk of 39% (as compared to just 5.6% in Feb) of total new gTLD adds across all our markets. The reason for the spike in adds was due to the special promo that we were running in March when .TOP was priced for a mere ¢90
  2. .GDN – .GDN’s momentum continues as it takes 9.1% of the total new gTLD adds across all our markets. As usual, the domain name is running for just $0.79 for the last 3 months and its performance surely reflects in our March report
  3. .XYZ – If you’ve been following our reports for a while, you must have noticed that .XYZ is not in its usual 2nd place. The lowly priced .TOP and .GDN have resulted in .XYZ taking the 3rd place, but the world’s most famous new gTLD is not far behind position 2, grabbing a total of 1271 adds for March
  4. .CLUB –  As you can see, the extension was head-to-head with .XYZ and was priced at just $2.99 for March. .CLUB is expected to perform even better for the month of April. Did you know that celebrities of the likes of American hip-hop artist, 50-Cent and singer-songwriter, Demi Lovato have their own .CLUB domain?
  5. .SPACE – As usual, we have a Radix TLD in our top 5 monthly reports. The domain name has taken a total of 5.2% for March and was priced at just $1.69

Our new entrants for the month are .PARTY, .DATE, .LINK and .MEN. .PARTY, .DATE, .LINK were running at price of just $1.99, while .MEN was running at a special price of just $3.49 in March.

Here are our promos lined up for April:

  • Get .LIVE and .NEWS at a flat price of just $2.99
  • .CLUB is running at a special promo price of just $0.99
  • You can get .XYZ for just $0.99!
  • Radix’s newly launched .FUN is priced at just $18.99 $11.99

Looking for a wider range of new gTLDs? Do have a look at our promos here. Our Domain Reseller program comprises of everything you need to enhance your business. If you’d like to know more about what you can do with our platform, click here to know more.

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How to Make your Client’s Website Social Media Friendly

I began my social media career 5 odd years ago at a digital media agency. 95% of my time was social media and 5% website updation. With so much effort into social media, I couldn’t for the life of me, understand why we even needed a website, forget the need to update it. After all, the social media did everything – product promotions, engagement, communicated vital information to customers and even had a LOT more interaction than the website.

Hundreds of Facebook posts, a few demanding clients and 3 years later, I found myself in this industry – the industry that underscores the need for a website and where fun is actually a domain extension. No, really, it is.

What I’ve grown to understand is that a Facebook page always compliments a website but never replaces it. It was my biggest learning here, having come from a social media background. Why do I say that? What does a website have that a social media page cannot  give?

Case for a Website

Control: The extent of a brand’s presence on social media is limited to a brand page and perhaps advertising. Because the social media platform does not belong to you, there’s limited control on the content you display to your audience. In addition to this, because you’re dependence on the third party platform, any glitch or change in policies could negatively affect your brand page and in the worst case scenario, even shut down your page altogether.

Support for long form content: Social media is all about quick, snackable content that can be consumed easily even if you’re just skimming through – 140 characters with Twitter, pictures only with Instagram, simple ‘Like’ action for appreciation etc. The nature of social media platforms only support this type of content and therefore, does not give you the liberty to push out longer, more detailed content that could be important for your brand to engage with customers.

Sole ownership of brand space: Your presence on social media is limited to a brand page and is tied in with the bigger brand – the social media platform itself, be it Twitter, Facebook, Instagram etc. Your domain URL on a social media platform is not entirely yours either (eg. www.facebook.com/TeamResellerClub). With social media, you are forced to share brand space with the platform itself as well as other brands. It’s a place where brands are merely distractions while the main content remains friends, news feeds, influencers. With a website on the other hand, you can have your own domain name and content that is solely yours – all distractions barred.

Rich website analytics:  deep insights into what pages your customers visit, the most looked-for products, the interests of your customers and more which enables you to make informed business decisions, provide value to your customer and ultimately improve profits.

Compelling enough case for a website? Good. Let’s not neglect social media either. Social media is an extremely effective way to engage with your audience. It’s a great source for referral traffic and a hook to get prospective customers onto your ultimate digital home – your website. Can you imagine the power of the two combined? Social media and a well-built website are a lethal combination for a digital presence and one you can offer your customers. We tell you just how you can build websites that are social media friendly.

Building Social Media friendly websites

  • Make content shareable: Excellent content is always more likely to be shared. Ensure you build a website that allows easy sharing and therefore make content memorable. Small Biz Trends lists out 10 Ways to make Your Content Shareable. There are a bunch of plugins that help you do this. Syndication works well to improve the reach of the content on your customer’s site. This means RSS feeds are crucial in syndication.

 odd years ago at a digital media agency How to Make your Client’s Website Social Media Friendly

  • Be mobile friendly:  We can’t emphasise this more. A responsive website allows your client’s site to be viewed from anywhere, even on the go. That way, you don’t lose out visitors who use mobile alone. A Mobile-friendly site also means fast page loads and responsive sizing.

Here’s an interesting stats about mobile internet growth versus desktop from Hosting Facts:

There are more mobile internet users than desktop internet users; 52.7% of global internet users access the internet via mobile, and 75.1% of U.S. internet users access the internet via mobile.

Another advantage with a mobile friendly site is that content is easier to share especially since if the visitor has social media apps that he is already logged into and can share with a single tap.

  • Embed albums from Facebook, Flickr: This is a practice we try to follow especially on our emails and blogs with pictures from our events. Direct embeds from Facebook and Flickr increase visibility and shareability.

 odd years ago at a digital media agency How to Make your Client’s Website Social Media Friendly

  • Enable twitter streams on the side: A great way to keep visitors engaged on your client’s website is to embed his company’s Twitter mentions on the side of his webpage or as a ticker at the bottom. However, make sure it doesn’t clutter your web design and fits aesthetically. Also ensure that the “Exclude replies” and “Auto-expand photos” options are ticked. Get started here: https://publish.twitter.com/#

Anphira gives you a step-by-step way to do this.

 odd years ago at a digital media agency How to Make your Client’s Website Social Media Friendly

  • Enable commenting, liking from social media onto products, blogs: Installing social commenting tools can be useful to your site. This is because a general comment on a blog post can go unnoticed however, if the visitor is able to see the comment  or like of someone he knows, he might be more likely to absorb your content better and take more interest.

Likewise, enabling user reviews and visitor content on products can generate engagement and also give you some valuable feedback about your product. According to a Nielsen report, 68 percent of survey respondents said they trust consumer opinions posted online.

 odd years ago at a digital media agency How to Make your Client’s Website Social Media Friendly

 odd years ago at a digital media agency How to Make your Client’s Website Social Media Friendly

  • Enable Sign up with Facebook login: The advantage with enabling Sign Up or Subscribe with Facebook is that it’s quick. Usually, users leave when they have long Create an Account forms to fill. Because of the ease of Facebook sign up or Subscribe, you’re more likely to have him actually subscribe or sign up.

 odd years ago at a digital media agency How to Make your Client’s Website Social Media Friendly

  • Social media icons: Including visible social media buttons is important. Best practices suggests the top of the page or bottom of the page are the best places to display these buttons however, you can decide based on the aesthetics of your site.

Another tip is to ensure that the social media button opens up in a new tab. This is important so that your visitor does not exit your website altogether. One more thing to keep in mind is to keep the buttons up-to-date. Everyone is extremely familiar with updated social media icons. Using outdated ones make risk making you look unprofessional and distrustful.

 odd years ago at a digital media agency How to Make your Client’s Website Social Media Friendly

Conclusion

To ensure a great online presence, social media and website needs to work hand-in-hand. Nailing this in your web development could please your customer immensely. It shows him that you’re interested and invested in getting him the visitors and the absolute best for his online presence.

Have more ideas? We’d love to hear more from you in the comments below.

If you’d like to write for us, leave us a comment & we’ll get in touch with you!

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