Categories
Marketing

Top Three Ways to Optimize Your WordPress Blog for Search Engines

Why SEO?

Search engine optimization (SEO) is the professional effort to ensure your website will come up at the top of a Google, Bing or other search engines. Why should you care about SEO? Well, why did you create your website in the first place? The goal of a website is to be seen, whether it’s to sell a product or service, showcase your skills, or monetize a blog on WordPress.

But SEO is complicated, and the algorithms behind the search engines change. That’s because there are ways to game the search engines. These techniques are generally frowned upon, and they don’t work very well for very long.

Techniques such as keyword stuffing (where one or two words are repeated ad nauseam until the writing itself crumbles into an inarticulate mess) are just one example of “Black Hat SEO.” While they may push you to the top of the heap for a second, as soon as the rules for SEO change, you’ll plummet to the depths of the search query, perhaps never to be heard from again.

There have been many conflicting e-books published about the SEO techniques you should be using. In practice, it can be confusing to the point of not even knowing where to start. Before you get too frustrated, take a peek at our top three tips on optimizing your WordPress blog for SEO.

Tip 1: Publish High-Quality, Keyword-Driven Content

Now it’s not just content—it’s really awesome content that’s a bit longer than the old school 500-word blogs. Today, the length of the post is not quite as important as the quality of what you’re writing. In fact, mixing the length of good quality posts will actually make your site rank higher. But how will you know what to write? At SevenAtoms, our answer is long-tail keywords.

Long-tail keywords are actually several words that are very relevant to your website, market, and mission. Because they are highly subjective and niche-focused to your particular product, they are low key, yet quite valuable in the SEO world. Let’s say we’re building a website for a client that sells pianos. We want to focus on finding low-competition niche keywords that our target audience might search for. For example, “best piano brands,” “baby grand vs upright,” or “tips for buying a piano.” You can use tools like Google Keyword Planner and SEM Rush to help you find your long-tail keywords.

 is the professional effort to ensure your website will come up at the top of a Google Top Three Ways to Optimize Your WordPress Blog for Search Engines

Once you have the long-tail keyword, it’s time to circle back to that content. Now you can write articles that touch upon the long-tail keyword, which is a definite must-do for improving your rankings.

 is the professional effort to ensure your website will come up at the top of a Google Top Three Ways to Optimize Your WordPress Blog for Search Engines

Tip 2: Work on your SEO Plugins for Higher Rankings

One of the easiest ways to drive SEO for your WordPress site is to install a plugin. We have picked out our favorites for your consideration:

  • Yoast rhymes with toast, and that’s exactly what competing websites are going to be if you install this plugin. It will let you properly assign keywords, and make sure meta descriptions, title, subheadings, and images are optimized for search engines.
  • SEO Ultimate is well named. It offers the features found in Yoast plus some extras like linking functions and a nice highlight of your Google+ profile in search engine results.
  • WP Meta SEO has a whole dashboard full of useful tools to improve your search rankings. It scores the component parts of your website and then tells you how to improve by resizing images, carving down your meta description, highlighting 404 errors, and much more.

 is the professional effort to ensure your website will come up at the top of a Google Top Three Ways to Optimize Your WordPress Blog for Search Engines

Source

Can SEO be this easy? Actually, yes.

Tip 3: Optimize Images and Videos

In addition to making your site more visually groovy, adding videos and images will help you rank higher in searches. For instance, if we were to write a blog post on baby grands vs. uprights, it might be cool to add a few videos of people playing each piano type. But it’s just as important to make sure these files aren’t too large to load properly. If your site is a slow-loader, you’ll bomb on SEO.

Here are a few more ways to optimize your images and video:

  • Make sure you save your file with a real descriptor of the image, with the keyword in the document title.
  • Make your images responsive, meaning they automatically scale to mobile. You can use the RICG Responsive Images plugin to make this happen. As an alternative, upgrade your WordPress to version 4.4, where all images are responsive by default.
  • While you’re at it, reduce the scaled image to its smallest file size. You can use Kracken.io to make this happen.

 is the professional effort to ensure your website will come up at the top of a Google Top Three Ways to Optimize Your WordPress Blog for Search Engines

Source

When you’re finally ready to add images to your site, make sure the images fit where you’re dropping them in. Don’t be random—random is bad in SEO. You should also add captions that go with the image and the text. You don’t have to add captions to every picture, but when you do, it should be a natural part of the site.

Final Takeaways

So, there you have it. The truth is that SEO not only makes sense, but there are also plenty of tools in the market that can help you capitalize on the phenomenon to improve traffic to your WordPress blog. Following even the few steps outlined in this article will improve your conversions and shore up your WordPress fan base.

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Categories
Design

7 Reasons to Develop Your Web Designs in Bootstrap

Web design is one of the most important aspects when it comes to marketing your app/website over the internet. As it has a direct impact on the customer experience, it must be user friendly and also responsive, as many people end up visiting it from mobile devices.

Bootstrap is an open source project originally built for Twitter. It is one of the popular HTML, CSS and JavaScript front-end framework for developing responsive, mobile first web apps. It is a free and open source project, built with Jekyll and hosted on Github. It offers a variety of readily available reusable components, that are easy to learn and use.

Bootstrap is used to create Buttons, Forms, Tables, Dropdowns and so on that can be integrated in website and applications with a single code base.

Web design is one of the most important aspects when it comes to marketing your app 7 Reasons to Develop Your Web Designs in Bootstrap

Getting Started:

Now that you have a fair idea about Bootstrap, let’s have a look at what all tools are needed to get Bootstrap up and running.

  • Download Bootstrap Zip from the website
  • Extract the files from the zip
  • Locate the three folders viz. CSS, fonts, JavaScript which you use in every project
  • Start coding on any IDE / Editor
  • Supported server side languages from ASP.NET to PHP to Ruby on Rails.

The above video is a simple and quick tutorial to get you started with Bootstrap.

The best part is that, developers need not worry about the look and feel of the website and just concentrate on the development part. Additionally, the designers get a firm foundation for creating themes, as it comes with basic HTML & CSS templates.

Here are 7 reasons why you should choose Bootstrap

    1. Ease of use

      Bootstrap is very easy to use and understand. It comes with basic HTML and CSS templates, is very adaptable and can be coded on any IDE or Editor. Since it comes with ready to use blocks of code, it is easier to collaborate the templates based on your requirement. Not only does this make Bootstrap easier but also faster in speed. You can get started on learning Bootstrap from this simple tutorial.

    2. Layout Grid system is a huge advantage

      The Grid system of Bootstrap is responsive and allows up to 12 columns across a page. It has 4 different classes depending on the device and can be combined with one another to create flexible layouts.The layout of a web page especially one that has to be viewed both on a desktop browser as well as mobile is of utmost importance. The web app should be able to self-adjust itself depending on the screen size. This is where the grid system of Bootstrap comes in handy.

    3. HTML/CSS element makes it easier

      A website includes many elements heading, table, buttons, labels etc. HTML and CSS have made template designing a smooth sailing experience for all the designers out there.As Bootstrap is a HTML and CSS front-end framework, it makes styling and designing even more simpler. Bootstrap provides its users with basic templates that can be directly used or even modify. There are loads of examples on their website and dozens of elements, plugins and custom components.Some of the styles provided by Bootstrap are Buttons, Code, Forms, Icon, Images, Tables and Typography.

    4. Free available components

      Styling has never been easier as Bootstrap comes with a huge collection of pre-packaged components that are easy to understand and reuse. Right from drop downs to progress bars Bootstrap covers almost all styles. It also includes free to use, over 250 glyphs in font format.Some of the components are:

      o  Navbar

      o Button Dropdowns

      o Breadcrumbs

      o Labels

      o Alerts

      o List group

      And so on.

    5. JavaScript plugins easily integratable

      JavaScript plugins when integrated effectively can bring to life the components included. Bootstrap provides almost a dozen JavaScript plugins to make designing easier.Adding and integrating these plugins to the website design is also very simple. Some of plugins are:

      o Collapse

      o Carousel

      o Modal

      o Dropdown

    6. Responsive utilities

      Imagine a website on your desktop browser that has a beautiful layout but when viewed on mobile devices, looks a mess. The layout is messed, the design cropped and so on so forthWeb design is one of the most important aspects when it comes to marketing your app 7 Reasons to Develop Your Web Designs in Bootstrap

      Web design is one of the most important aspects when it comes to marketing your app 7 Reasons to Develop Your Web Designs in Bootstrap

      Non – Responsive Website as seen on Mobile and Browser

      Responsiveness at such a time of the utmost concern especially since the mobiles are increasing and each come in different shapes and forms (tablets and regular phones). Web design is one of the most important aspects when it comes to marketing your app 7 Reasons to Develop Your Web Designs in Bootstrap   Web design is one of the most important aspects when it comes to marketing your app 7 Reasons to Develop Your Web Designs in Bootstrap

       Responsive Website as seen on Mobile and Browser

      The smooth grid layout is one of the key feature when it comes to make a web app responsive. Bootstrap made web apps adjust to screen resolutions appropriately. Responsive Utilities as of now are only available for block and table toggling.

    7. Good Support

      Bootstrap is an open source project hosted on Github. Since it hosted on Github it is a large community with friendly support and is regularly updated. Currently there are 16,475 commits, as well as almost 868 contributors. They also have a blog that is a home to many solved queries. The core advantage of Bootstrap is that even if you aren’t well versed with HTML and CSS you will be able to create web apps using it. And even if you are and, too used to your regular CSS and lazy to try something new do give Bootstrap a try. As Bootstrap is one of the best frameworks available today.Here, are some Bootstrap UI Editors available for free;

      1. LayoutIt!

      2. Jetstrap

      3. PaintStrap

      4. Divshot

      5. BootUI

With the amazing components and plugins, all it takes is a few clicks and your beautiful responsive front end is ready to use. Saving you many hours’ worth of coding and designing. Take your time to get to know it better, and you might realize just how good it is.

References

https://www.ostraining.com/blog/coding/bootstrap/

https://www.devsaran.com/blog/10-best-reasons-use-bootstrap-amazing-web-designs

http://blog.getbootstrap.com/

https://www.w3schools.com/bootstrap/default.asp

https://github.com/twbs/bootstrap

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Categories
Hosting

Host In India

Increase in time to load your website? Experiencing latency more than ever? Have your customers frequently complained about  this to you? One of the key reasons for this might be  the location of your server. Is your customer base in Asia and your server located in US or Europe? If yes, then you need to switch your server location to your target audience base as time is the essence for scaling your business.

Usually US servers are the most used servers simply for the reason they have been in that space for longer and slightly cheaper. But in these times of ‘Make in India’, it only makes sense to also ‘Host in India’ !  

 

Your server location affects the user experience of your customer. The closer the hosting server to the customers the better customer satisfaction. Our India servers are located in the state-of-the-art GPX Datacenter, Mumbai giving your customer a seamless feel.

Here are three key benefits of hosting at a server closer to your customer base, India;

  1. Minimum Latency
  2. Trusted Support
  3. Search Engine Optimization

Minimum Latency

The lower the latency, the quicker your page loads. In simple words, the time it takes for your website to load on the browser is directly proportional to the server location. The greater the distance between your customer’s location and the hosting server, the more the delay your customers experience.

Trusted Support

When it comes to maintenance and issues, support is of utmost importance. We offer trusted support and optimum access to the target market. The support team is available 24/7 on email, phone and chat.

Search Engine Optimization

Search Engine Optimization (SEO) closely works with latency. Minimum latency increases your SEO. For example, search engines like Google which majority of customers use, drops the website ranking if they have slow loading speeds.

Listed below are all the hosting products and their specifications that are available on our India Servers;

  1. Single/Multi Domain Hosting:

Shared hosting, sometimes called shared services or virtual hosting, is simply when multiple websites share the same server, thus reducing the cost for everyone. Domain Hosting comes in two packages, single and multi available for both Linux and Windows based Operating Systems. It comes in three varied packages depending on the size of your business viz Personal, Business and Pro each priced at:

Personal Business Pro
Linux Rs. 235/mo Rs. 335/mo Rs.440/mo
Windows Rs.235/mo Rs.370/mo Rs.505/mo

on our Indian servers.

Pricing varies on domains hosted, disk space, data transfer and email accounts in each. Our shared hosting boosts of several features like Infrastructure, Control Panel (cPanel), Email, One click installs, Security, Secure shell access and Email. It is reliable and robust with 99.99% uptime.

  1. Cloud Hosting:

Cloud hosting is the latest form of hosting that has become extremely popular over the past few years. The main concept of cloud hosting is “Divide and Rule” – the resources required for maintaining your website are spread across a cluster of servers that work together, termed as “the cloud”. This greatly reduces chances of any downtimes in case of a server malfunction. In other terms, cloud hosting incorporates benefits of the Cloud and the Simplicity of Shared Hosting & cPanel.

Personal Business Pro
2 CPU cores 4 CPU cores 6 CPU cores
Rs. 600/mo Rs. 800/mo Rs.1100/mo

Further pricing varies with the RAM provided, bandwidth, disk space, email accounts and number of websites that can be hosted. High performance, Easy Scalability, Intuitive performance dashboard, Data mirroring, varnish caching  and solid stability are some of the features of cloud hosting on India servers.

  1. Reseller Hosting:

State of the Art Datacenters, Redundant Scalable Servers, Hyperthread processing, PHP 5.3x, Perl, 24GB RAM, Zend Engine are some of the specs offered by Reseller Hosting. It offers fantastic support, good redundancy, strong infrastructure, supercharged billing solutions, powerful management interfaces and flexible plans.

R1 R2 R3 R4
Linux Rs. 1695/mo Rs.2035/mo Rs.2580/mo Rs. 3395/mo
Windows Rs. 2035/mo Rs.2580/mo Rs.3395/mo Rs.4215/mo

  1. Dedicated Servers:

    Dedicated servers are powerful and dedicated hosting with complete root access, supermicro blade servers, Database services, cPanel installation, DNS support services among many others. It comes for Linux and Windows for windows server, Windows 2008 and 2012 OS.

Its four core features are Instant Provisioning, Data Centers, Robust Infrastructure and amazing support. The plans are flexible based on your requirement,

DS1 DS2 DS3 DS4
Linux Rs.6120/mo Rs.8160/mo Rs.10200/mo Rs.12240/mo
Windows Rs.9400/mo Rs.10500/mo Rs.14900/mo Rs.16500/mo

  1. Virtual Private Servers:

With Virtual Private Servers (VPS) Hosting, you have complete isolation. This means that no matter what other users might be doing on the server, your VPS package will be unaffected. With root access, you can install whatever applications you require. VPS also gives you guaranteed resources, so no matter what, the CPU, RAM, HDD and Bandwidth allocated to your VPS package will always be available for your applications. It gives you all the features and functions of Dedicated server, without the additional cost.

We offer KVM (Kernel-based Virtual Machine) and Virtuozzo VPS. The VPS server is easy to install and the specs includes CentOS, full root access, cPanel, 99.9% Uptime, Extreme performance.

The KVM plans are as follows Standard, Business, Pro and Elite priced at

Standard Business Pro Elite
2 CPU cores 2 CPU cores 3 CPU cores 4 CPU cores
Rs. 1500/mo Rs.2720/mo Rs.4760/mo Rs.5780/mo

While the Virtuozzo VPS has 6 plans,

VPS1 VPS2 VPS3 VPS4 VPS5 VPS6
cPanel cPanel cPanel cPanel
0.88 GHz CPU 1.17 GHz CPU 1.47 GHz CPU 1.96 GHz CPU 2.43 GHz CPU 3.20 GHz CPU
Rs. 1015/mo Rs. 1425/mo Rs.1695/mo Rs.2515/mo Rs.3263/mo Rs.3875/mo

Virtuozzo has two OS as options, CentOS 6 and Ubuntu 12.

 

Conclusion:

India Servers are the best choice for you, if your customer base is here. Feel free to browse through our website and go through all the plans in detail. Currently we have the first month discount offers running though they are subject to change.

Got any queries? Leave us a comment and we’ll be happy to assist you.

 

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Categories
Uncategorized

How Artificial Intelligence Is Transforming Cybersecurity in Current Times

Do you remember the movie Wall-E where robots took over human tasks, and all man did was relax? Or Bicentennial Man where a robot begins to experience human emotions desiring to transform into a human. Yes, these are not just movies of fantasy anymore but a very real reality. Artificial intelligence today is slowly seeping into our lives and becoming real each day.

With the significant changes in information exchange and technology, the one thing to look out for, is cloud. Recent technological trends show a rise in the growth and usage of cloud. From Amazon Web Services to Oracle and Google almost everyone offers a cloud platform. This fast-growing network of connected devices is a hub for cyber criminals posing a threat to the security.

Securing assets in a digital business are of utmost importance, they could be your customer’s data, any company specific sensitive data or your photographs or anything that can affect your business is of concern. Over the years, a lot of counter measures have been adopted to thwart these cyberattacks, one of them being use of Artificial Intelligence.

What is Artificial Intelligence:

From web search, facial recognition, smart city, self – driving cars to virtual personal assistance applications like Siri, Google Now and Cortana,

Artificial Intelligence (AI) has established its roots everywhere. AI devices are designed to act in an intelligent manner. This vast application of AI across applications has resulted in huge amounts of data, more computing power and increase in storage capacity.

Before looking at how does it work alongside cybersecurity. Let’s have a look at what exactly is cybersecurity.

What is Cybersecurity:

Cybersecurity is the protection of computer systems from the theft or damage to their hardware, software or information, as well as from disruption or misdirection of the services they provide. [1]

The main aim of cyberthreats is to disrupt the digital applications/businesses by compromising their sensitive data by means of various hacks and attacks. Latest ransomware attacks like WannaCry and Petya are examples of deadly malwares that compromise your data and threaten to destroy it if ransom is not paid. To protect themselves from such threats, businesses can tap in solutions offered by cybersecurity companies by applying artificial intelligence (AI).

Types of Cybersecurity Threats:

According to a study by CBINSIGHTS, cybersecurity threats can be classified into 4 main types; Malware, DDos (Distributed Denial of Service) attack, IoT (Internet of Things) & Endpoints, and Social Engineering. The below table by CBINSIGHTS gives a fair idea on how AI helps in enhancing cybersecurity.

 Or Bicentennial Man where a robot begins to experience human emotions desiring to transfo How Artificial Intelligence Is Transforming Cybersecurity in Current Times

Internet of Things (IoT) is a vast collection of devices where all devices are inter-networked (connected) to each other, accessible through (over) the internet. IoT is on a boom, from smart homes to wearable devices like healthcare tracker. Most of the connected devices worldwide don’t have basic security measures in place for lack of hardware and software resources. AI based techniques come in handy that can detect attacks early on blocking them before any real harm is done.

 

 Or Bicentennial Man where a robot begins to experience human emotions desiring to transfo How Artificial Intelligence Is Transforming Cybersecurity in Current Times

 

AI start-ups like Cylance, Fortscale and Vectra all use machine learning and behavioral analytics to detect attacker’s behavior and provide real time security.

  •         Network Anomaly Risk

If your business has heavy flow of traffic from different sources, you can become a victim to some malicious activity, like malware, bots and DDoS attacks to name a few. Network traffic if, properly analyzed can give businesses an idea if abnormal traffic is there in their network. Detecting such traffic that could be malicious in nature is manually not that feasible, as it requires deep inspection and correlations.

If you have small or a medium sized business, a blog that has heavy traffic security tools like SiteLock provides good protection against DDoS attacks. Apart from this, medium and large businesses could even start using advanced AI technology provided by some AI startups, DarkTrace and Vectra to name a few.

On an end note, Artificial Intelligence, is an ever-growing technology that apart from modernizing and easing our lifestyle can also be used to observe the system, and detect any suspicious activity in the network by identifying patterns using algorithms and enabling remedies faster. This in turn helps in cybersecurity. However, AI is not the only solution in cybersecurity, it all depends on the type of attack. A non-malware attack doesn’t require any additional software, in such cases AI is not yet efficient enough to handle such different attacks.

All in all, AI should be adopted if and only if, your business is prone to such risky attacks and thwart such network breaches.

 

References:

[1] Gasser, Morrie (1988). Building a Secure Computer System(PDF). Van Nostrand Reinhold. p. 3. ISBN 0-442-23022-2. Retrieved 6 September 2015.

 

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Categories
Design

Developing the Search box: 5 ways to add a search box on your website

In our previous posts on Introduction to Website Search and Designing the Search Box, we underscored the importance of the search bar for improved UX, the ideal placement for the bar & much more. Now that we’ve established the why and the how to design, let’s take a look at the how to develop in the third & final part of the Search Box Series. In this post, we’ll cover:

  • Using Google Custom Search
  • Using third party search engines
  • Adding a search script
  • Customizing 3rd party search engines – Lucene
  • Platforms built on Lucene

1) Using Google Custom Search

One of the easiest ways to add a search box on your website is to add a ‘Google Custom Search’. The search engine efficiently performs the function of helping your visitors find what they’re looking for with relevant, high-quality results. The search uses refinements, auto-complete & promotions to enhance the search experience.

Additionally, the search gives you access to Google Analytics to help understand user behaviour.  

You can find the entire tutorial here. The tool is a JavaScript file loaded and run from Google’s site. You can apply your own CSS styles to the box.

 we underscored the importance of the search bar for improved UX Developing the Search box: 5 ways to add a search box on your website

Advantages of Google Custom Search:

  • It’s free
  • The paid search version (without ads) is also quite affordable
  • You can customise the search experience
  • Requires minimal set-up
  • Doesn’t require maintenance of background files & plugins
  • Can analyse results from Google Analytics to improve search

Disadvantages of Google Custom Search:

  • Doesn’t blend in with website designs
  • Google API doc. is complicated

2) Using third-party search engines

FreeFind like Google Custom search offers free search boxes with sponsored ads. An ad-free version will cost you $19/year for a site up to 25,000 pages. The HTML creates a form (different from the JavaScript file that powers the Google search box). This is easy to configure. You can even exclude some of your pages from the search results or prioritize the order of search results.

 we underscored the importance of the search bar for improved UX Developing the Search box: 5 ways to add a search box on your website

Here is the code for a FreeFind search box:

<!-- start of freefind search box html →
<table width=”400” border=0 cellpadding=0 cellspacing=0 >
<tr>
<td style=”font-family: Arial, Helvetica, sans-serif;
font-size: 7.5pt;”>
<form id=”ffresult_sbox0” style=”margin:0px; margin-top:4px;” action=”http://search.freefind.com/find.html” method=”get”
accept-charset=”utf-8” onsubmit=”ffresults.show(0);”>
<input type=”hidden” name=”si” value=”1870143”>
<input type=”hidden” name=”pid” value=”r”>
<input type=”hidden” name=”n” value=”0”>
<input type=”hidden” name=”_charset_” value=””>
<input type=”hidden” name=”bcd” value=”&#247;”>
<input type=”hidden” name=”sbv” value=”j1”>
<input type=”text” name=”query” size=”32” placeholder = “enter search text here” required>
<br>
<input type=”submit” value=”search”>
<input type=”reset” name=”Reset” id=”button” value=”Reset”>
</form>
</td>
</tr>
<tr>
<td style=”text-align:left; font-family: Arial, Helvetica,
sans-serif;font-size: 7.5pt; padding-top:4px;”>
<a style=”text-decoration:none; color:gray;” href=”http://www.freefind.com”
onmouseover=”this.style.textDecoration=’underline’”
onmouseout=”this.style.textDecoration=’none’” >site search by
<span style=”color: #606060;”>freefind</span></a>
<a id=”ffresult_adv0” onclick=”ffresults.show(0);” href=”http://search.freefind.com/find.html?si=1870143&amp;pid=a&amp;
sbv=j1”>advanced</a>
</td>
</tr>
</table>

Other third-party hosted search services include:

Advantages of 3rd party scripts:

  • Fairly easy to set up
  • No compulsory knowledge required to run PHP scripts & configurations

Disadvantages of 3rd party scripts:

  • May have banner ads and links to 3rd party company sites
  • You may not have complete control over your search results page output the way you want it to fit according to your web design
  • The search engine will spider your site to reindex, adding to your website’s bandwidth usage

3) Adding script to the website

Another way of adding a search bar to your website is by simply adding a script in either PHP or Perl. By adding a script, the code is housed on the server and when data or information typed in the bar is sent, the server-side engine runs the script to produce results.

Certain scripts will either run a crawl with your entire website every time the search is used by the visitor or periodically crawl your website & create a search index which is then searched every time a user inputs a search query.

Advantages:

  • Easy to setup
  • Stays up to date with the latest changes on the website
  • Code isn’t available to anyone to access web directories so privacy is maintained
  • No third-party advertisements
  • Customizable page results

Disadvantages of using scripts:

  • Might take time to throw up results if the website is big
  • The index-based scripts are hard to maintain in that, it has to periodically crawl & update the index
  • It could be awhile before new content appears in the index-based search depending on how frequently the crawl has to be run & index updated

Some popular PHP & Perl scripts are:

4) Customizing third party search engines

Lucene is a third-party search engine that is integrated with websites & fully customizable through the Public Site Search API to support search capabilities on websites.

Contributors searches are run against a search index powered by Lucene. A search index is built by an automated process called indexing which collects, stores & accesses data in a format that is easily retrieved during a query. Results are available based on data that is available in the index at the time of the search.

Once the index is built, the search engine runs an event every 30 seconds that checks for changes made to the assets of the type selected for indexing. If changes were made, Lucene updates the index automatically.

The steps for setting up Lucene are:

Step 1: Enabling the Lucene search engine on your system

Step 2: Adding asset types to the search index that indicates to Lucene which assets to index

Step 3: Specifying attributes for asset type index to be able to be returned by the search feature on the live site

Step 4: Enabling indexing of binary files by configuring Lucene to convert the contents of those files to text while indexing assets

For more detailed information on the overview, setup, maintaining search indexes, click here.

5) Platforms built on Lucene

Algolia is a platform built on Lucene that’s great for integrating search on your website. The API provided by the search engine provides developers with resources and tools to create fast & relevant searches.

The extensive documentation, guides & active community make it easy to work with Algolia. You can find the documentation here.

 we underscored the importance of the search bar for improved UX Developing the Search box: 5 ways to add a search box on your website

Advantages of Algolia:

  • It takes care of the complex behind the scenes development that comes with building your own search

Conclusion

We hope we were able to guide you to the right search solution as per your expertise. Tell us what worked best for you & your clients in the comments section below.

Think you can contribute as a guest writer on our blog? Click here to get started.

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Categories
Marketing

Guide to Writing Content for Affiliate Marketing that Ranks

Every marketer knows that content is king. It is a good advertisement for a brand and an effective promotional tool. It performs a huge variety of functions that are not related to marketing itself but that result in better conversion and increase in sales.

Content marketing is one of the cheapest and easiest tools that take  marketing to a new level. However, to make it work for you, it’s important to remember that content should be seeded on related websites and resources. This is affiliate marketing, and this is what will help you brand find your online niche and proper audience for promoting your services or goods.

Every marketer knows that content is king Guide to Writing Content for Affiliate Marketing that Ranks

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How content affects affiliate marketing

So how exactly does content influence your affiliate marketing? Just imagine the situation that you come to some website to read a couple of articles. You notice some captivating title and start to read the post. You come across some links and go to other sites, and you click these links because the content is great and you expect to find something interesting there.

This is how content works. You use another content platform to attract the attention of their audience to your website, service or product.

Every marketer knows that content is king Guide to Writing Content for Affiliate Marketing that Ranks

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Practical value of a post

Now the question is  how can the post attract the attention of the audience. Here are some difficulties that you will definitely face while starting to create content. First of all, you do not know the audience or the audience of the affiliate website may not be interested in what you offer. Therefore, when you choose successful affiliate marketing websites to post your articles, you are to remember that you should share a common audience. We will talk about these aspects a little bit later, and now let’s try to understand what makes people click on  articles that interest them.

First and foremost, you are to be sure that the post that you’ve created has a practical value to the readers. It means that you should give them some ideas that will help them solve their problems or improve the quality of their life, work, etc.

Every marketer knows that content is king Guide to Writing Content for Affiliate Marketing that Ranks

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How data-driven posts facilitate traffic increase

Another aspect that you are to consider is that the post should have enough useful data and statistics. People love to check stats, and they will definitely check an article that promises them results of some study. Of course, the statistics that you choose should be related to the audience, and the audience should be interested in this data. Only in this way, will you be able to direct traffic to your website via affiliate marketing.

Approaches to copywriting

To create a great post, it’s not enough to have some stats and provide readers with some solutions. You need to write in clear words that will help you reach out to any audience. Words are your main weapon, and you need to know how to use the power of copywriting here.

There are three basic approaches that will help you generate perfect content:

– AIDA (Attention, Interest, Desire, Action)

– Storytelling

– Proper usage of CTA

By implementing them in your writing, you will be able to create the right copy.

The anatomy of a perfect post

Do remember that the structure of your post has is  vitally important to the reader. It’s a well-known fact that any person would prefer to read a well-organized post that has a clear introductory part, main body, and conclusion.

All the sentences & paragraphs should be short. Always remember that each paragraph should convey one idea or dwell upon one message. You can divide the main body as much as you want, but do remember to connect the paragraphs and obey the hierarchy of the post.

Every marketer knows that content is king Guide to Writing Content for Affiliate Marketing that Ranks

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To make a perfect structure of the post, you are to use special marks and symbols that help to improve the readability. However, prior to publishing your post, it will be nice to give a try to proofreading symbols chart to make sure that you did not miss some important details.

Implementing SEO in content creation

It will not be enough just to publish the article on some affiliate website, you need to work on the SEO to attract more traffic to your post. Here is a quick guide that will help you to create a proper strategy for promoting your content in search engines:

The keywords should always be relevant to the topic of your article. Do not stick to only one variant, try several keywords, but make sure that you do not make your article too spammy.

  • Defining perfect lengths of the post for SEO

According to the latest studies, the perfect length for an article is about 2000 words.

  • Mobile optimization

Check whether your content looks perfect on mobile devices here. Also, make sure that the portal where you are planning to post your article is fully optimized for mobile phones.

  • On-page optimization

Add keywords to the meta tags of this page. The title, description, h1, alt texts should always contain keywords so that your post ranks as high as possible.

  • Off-page optimization

Here, you need to contact with editors to check whether the website where you are planning to publish your post is properly optimized.

  • In-bound links

Insert link to reliable sources to improve the ranking of your article.

Every marketer knows that content is king Guide to Writing Content for Affiliate Marketing that Ranks

 

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Tips on finding proper affiliate websites

Now it’s time to answer the most important question for everyone who’s planning to start using affiliate marketing benefits: where to find these websites. You may always check the list of affiliate websites to find niche portals that have the same audience.

There are some options that you will definitely like OmniStar affiliate marketing solution which is perhaps the best helper for everyone who is trying to develop a strategy for affiliate marketing but does not know where to start.

Also, you can make your own research and contact editors of the website to ask whether they accept the articles for affiliate marketing. In this way, you will be able to choose the best portals for you, with the audience that shares your interests.

Affiliate marketing is not easy but some approaches will help you to master it quickly. By following our guide, you will be able to start using the benefits of affiliates in the soonest time and will drive more traffic to your own website and attract more clients to your business.

Do remember that experiments are the basis for a successful marketing strategy. Be ready to experiments and never stop to improve your marketing! Also, you should try using ResellerClub affiliate program which was created to boost your commissions.

Good luck with your affiliate marketing!

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Celebrating 7 Years of .CO!

It’s party time! .CO just turned 7 years old and we at ResellerClub invite you to celebrate with us! You can now get .CO for just $24.99 $1.19 till the 27th of July, 2017. Surprised?  Let’s talk more about why .CO is for your customers.

Why .CO?

.CO is more than just an ending for a URL – it is a progressive community of affiliated startups and entrepreneurial organizations. .CO is apt for representing your customers’ online presence since it’s short, global & great for business! Here’s another interesting fact: Since its inception, .CO became a favoured extension to opt for (going back to the point that it is short and memorable). Over the past 7 years, it has eventually grown into a globally recognized domain extension. How about that?! For more information regarding the performance of .CO, have a look at the infograph below.

 years old and we at ResellerClub invite you to celebrate with us Celebrating 7 Years of .CO!

.CO is a perfect fit for:

    • Innovators & Startups
    • Entrepreneurs
    • Organisations
    • Communities

.CO is host to some of the most innovative brands and communities online:

As you can see, .CO has proven to be one of the big players among TLDs and is a perfect extension for entrepreneurs and organizations. For more queries regarding our domain promos, feel free to get in touch with us in the comments section below.

 years old and we at ResellerClub invite you to celebrate with us Celebrating 7 Years of .CO!

*Please note:

.CO domains will be available at $24.99 $1.19 till 27th July, 2017 (23:59 GMT).

 

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Seu guia para SEO: 9 maneiras de escrever e otimizar conteúdos para o Google

Se você deseja melhorar o conteúdo do seu blog e trazer novos leitores, vai se deparar com um desafio. Separamos 9 importantes itens para te ajudar nesta missão.

 

Pense nas necessidades dos usuarios

Em primeiro lugar, você precisa escrever conteúdos que seus leitores realmente querem. Porque eles estão vindo para o seu blog? Quais as necessidades deles? É uma boa ideia pensar muito nisso antes de começar a produzir qualquer conteúdo. Uma vez feito isso, escreva postagens repletas de informações úteis. A meta é fazer com que os leitores saiam do seu blog com aprendizado. Se tiver problemas em escrever posts úteis, tente recorrer ao auxílio de ferramentas como o Readable e veja como seus textos ficaram fáceis de entender.

 

Use sabiamente as palavras-chave

No passado, o uso  de palavras-chave era uma forma real de conseguir o seu blog no topo do ranking de busca. Agora, porém, o Google está olhando mais rigorosamente para isso.Hoje, você ainda deve usar palavras-chave, mas elas precisam ser inseridas naturalmente no texto. Use o suficiente para que Google pegue na sua postagem, sem alterar a maneira como seu blog lê.

Existem várias ferramentas online que permitem você usar corretamente suas palavras chave. O Wordstream possui uma ótima ferramenta para Keywords e algumas ferramentas como o Keyword Density Checker garantem que você use a quantidade correta.

 

Atualize regularmente

Apenas um bom post não é o suficiente para atrair os leitores. Se deseja que eles estejam sempre acessando o seu conteúdo, você deve atualizar sempre o seu blog. Para quem está começando, uma vez por semana é uma boa. Pode levar tempo, mas vale a pena, a longo prazo. Ferramentas como Write My Essay podem editar os posts para você.

 

Mantenha suas postagens no tamanho certo

Muitos sites defendem a idéia de que quanto maior for a quantidade de informações em suas postagens, melhor fica o marketing do seu negócio. Esta afirmação é correta até certo ponto, pois se escrever demais, pode fazer com que o leitor perca o interesse e se escrever pouco, deixará o leitor sem informações suficientes. A melhor forma de se escrever é incluir em sua postagem todas as informações que seu cliente precisa de forma resumida.

Você pode obter ajuda para saber se seu conteúdo está no tamanho correto utilizando o recurso Easy Word Count, este recurso irá indicar o número de palavras recomendável sobre qualquer conteúdo que você deseja escrever. Para adquirir uma boa classificação nos motores de buscas, o seu conteúdo deve ter no mínimo 300 palavras. Quanto maior for seu conteúdo, maior será a chance de ele aparecer nos principais resultados de pesquisa nos motores de buscas.

 

Crie um bom título

Seu título é o que atrairá os seus leitores, você precisa elaborar um título curto, que especifique exatamente qual será o conteúdo de sua postagem e desperte interesse de seus leitores. É importante certificar se o título retrata exatamente o que está no conteúdo de sua publicação para evitar eventual descontentamento dos leitores que ao clicarem em sua postagem, acessem um conteúdo irrelevante para os mesmo.

 

Mantenha textos de leitura rápida

Seus artigos precisam ser de leitura rápida e ter atualizações frequentes. Isso significa que muitas vezes é uma boa idéia dividir estas postagens em várias ramificações para que sempre haja conteúdos novos no seu site. Se você necessitar de ajuda para escrever conteúdos de leitura rápida, utilize o Paper Fellows para auxiliá-lo. O Paper Fellows conta com escritores altamente qualificados de diversas áreas que podem ajudá-lo na edição de seu conteúdo.

 

Utilize esses links

Se você estiver utilizando outras fontes de trabalho para produzir seu conteúdo, é importante citar as mesma e colocar em forma de link. Isso mostra que você fez uma pesquisa (aumentando a relevância de seu trabalho) para criar seu conteúdo e ajuda a divulgar o trabalho de quem você utilizou as informações. Você também pode fazer com que outros Blogs coloquem links de seus trabalhos. Se quiser obter mais informações e ver as estatísticas de seu site, utilize a ferramenta SEO como Ahrefs ou Semrush.

 

Utilize listas

As listas são uma ótima maneira de atrair os leitores, pois elas dão foco nas informações que você tem que transmitir. Dessa forma, é melhor criar um Título “11 Maneiras de Atualizar a Sua Cozinha” do que “Como Atualizar a Sua Cozinha”.

 

Mostre seu rosto

Quando publicar um trabalho é importante que mostre seu rosto através de uma foto, isso faz com que você se torne mais conhecido e seus leitores fiquem mais familiarizado com o seu rosto. A publicação de sua imagem também ajuda a personalizar a sua escrita, mostrando um ser humano real por trás do seu trabalho.

Estas sugestões podem ajudá-lo a produzir excelentes conteúdos, aumentando a satisfação de seus leitores e ajudá-lo a adquirir uma boa classificação nos motores de buscas.

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Marketing

9 Content Marketing Ideas to make your Content rule in 2017

With content taking center stage, content marketing has become the heart and soul of all marketing activities. Everyone is trying to make interesting and interactive content, but the question stands ‘Is it reaching the desired audience?’. If not, then you need to revisit your marketing strategy. Here are some valuable content marketing ideas to sharpen your marketing skills-

1. Turn your posts into infographics or video –With 55% of all visitors spending less than 15 seconds on a website”, having a lengthy text-heavy section would only cause them to lose interest and go to other sites. The solution would be to create immersive content in the form of infographics and videos that can easily catch the attention of a visitor. Our recommendation would be to keep the content short, engaging and easily viewable on mobile device.

2. Write blogs and collaborate with others– Blogs serve two purposes- first is that they bring users that are interested in your content and thus might be your potential customers. The other purpose is that the content on blogs are crawled by Google crawler which is then used to rank the website.  

You can also collaborate with other bloggers who are in the same area of work but are not your direct competitors. Try contacting popular blogs where you can contribute  as a guest blogger. The one thing to keep in mind is to avoid making the content too promotional otherwise most of the blogs won’t entertain you.

3. Create and host podcasts People love to hear stories of a company’s idea, vision, struggle and success. You can create your company’s podcast channel and do regular podcast. Some tips on having effective podcast would be-

a. Always have a podcast based on a theme and the entire podcast should be relevant to that field itself.

b. Make sure that the voice quality, recording, etc. are of high quality. If there are even slight noises then your user might not hear your podcast.

c. Try answering your users’ doubts in the podcast and then personally mail them the podcast link.

4. Write live case studies What could be a better way to promote your brand then giving a live case study of someone who benefitted from your product. For e.g. We at Designhill are in a custom graphic design business. There are times when clients have very unique request and to meet the challenge one has to plan accordingly and then execute it. One can always write about the challenge in the form of case study for any prospective user to see the commitment you have in meeting clients demand.  You can either write the story in a formal way or can even try writing it in the form of a story depending on who your clients are.

5. Promote the content on social media Facebook recently crossed the 2 billion mark. Research shows that social media is a major influencer in people’s and company’s purchasing habit. As such one needs to be sure that they are not merely present on social media but making a mark of their brand through the content, user engagement, etc. Our recommendation would be to select social media platforms suitable for your business, create engaging content and make sure that your users remain connected with you on these platforms.

6. Post your presentation on slideshare You would have definitely made presentation on what your business is about, the use of your product and other such essential topics. Now it’s time that your user should see it too so that they can easily get their doubt cleared. One can easily upload the relevant files on slideshare and then put the links on their website, social media channels and other medium where the customers might have asked question’s related to your company.

7. Comment on other blogs and posts This can be another marketing tool which can be specifically targeted at your potential customers. You can post comments on blogs and posts that are relevant to your industry and where your target reader is going to be. The only thing to keep in mind is that you avoid making the comment too promotional otherwise it might get deleted. Also posts with extremely promotional material are generally considered as spam and viewers might not buy what you are trying to tell.

8. Publish interesting facts From teenagers to adults to old, everyone like interesting facts. Make sure that you include interesting facts in your promotional strategy. It’s not necessary that the facts are entirely from your industry. You can try rotating contents, thus including something interesting from every walk of life like marketing facts, story behind a festival, social impact stories just like dabur vatika did with this amazing ad. You can also engage your audience via such post by asking them to tag someone, comment, etc.

9. Answer to people’s queries Answering your customer’s doubts would help you turn an inquisitive visitor into a customer. Also a prompt reply from a business organisation always serve as a good word-of-mouth marketing. The important thing is that your customer might be using various medium like website, Facebook, Twitter, etc. to ask question that they have in mind. Therefore it’s important that you are active on every medium and respond promptly  to your customer’s queries .

These are the few content marketing ideas we think can definitely help you in getting new customers and take your business to a newer height. What are your suggestion? Do you have any other content marketing idea in your mind that can help boost business?

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Marketing

5 Customer Support 101 Tools for Every Business

As technology continues to change the way businesses communicate with their clientele, the traditional phone support seems to be counting its last days. On top of everything else, customer service is now more important than ever – if poor, it can cost you around 82% of all those who contact your helpdesk in order to file a complaint. This calls for a serious upgrade in software and services, the one that small businesses cannot always afford.

That’s why we bring to you a selection of 5 widely-used, provenly effective and inexpensive customer support tools that any business can make good use of.

1. Telephony: Grasshopper

As technology continues to change the way businesses communicate with their clientele 5 Customer Support 101 Tools for Every Business

Though a great number of companies have stopped offering phone support, this customer service practice is still far from being obsolete. It’s true that a majority of modern customers prefer online communication, primarily social media and email, but that certainly doesn’t mean that businesses shouldn’t cater to the needs of those who would rather dial a number than type in a message.

Despite everything, these customers are the reason plenty of companies still choose to invest in traditional phone systems. Grasshopper is considered as one of the best. Not only does it offer a reliable tool for resolving customer problems and complaints but it also empowers customer service reps with cutting-edge functionalities, all developed to make the entire process smoother.

Despite all that, Grasshopper is still fairly simple; just pick a number, record your custom main greeting, add departments and employees, and you’ll be able to receive calls and voicemails anywhere you are. Call screening and forwarding are available as well, along with iPhone and Android apps. Instead of paying for an entirely new number, you can keep your old one with an improved call quality and no additional installations.

2. Live Chat: ProProfs

As technology continues to change the way businesses communicate with their clientele 5 Customer Support 101 Tools for Every Business

Streamlining an old phone system will definitely help you please your customers, but you’ll have to employ new means of communication as well. According to Forrester Research, live chat is the most advantageous among modern-day customer support tools, with around 44% of online customers choosing the immediacy and convenience of this solution over other channels of support.

Customer service chat isn’t only one of the greatest differentiating points that a modern business can obtain – it’s also a refreshingly cost-effective solution that reduces overall customer service expenses and promises a guaranteed ROI. There’s no phone bills or waiting queues, just one-on-one chat sessions that save the representative’s time and deliver resolutions in a few clicks.

We at ProProfs offer a Live Chat Software that allows you to reap all the amazing benefits of this solution, including a few truly advantageous ones. You can use it on any device, monitor visitors on key pages, and analyze their behavior, initiate a proactive chat session whenever you detect the customer needs you to, customize chat windows for a branded experience, and collect post-chat feedback.  

3. Remote Support System: ScreenConnect

As technology continues to change the way businesses communicate with their clientele 5 Customer Support 101 Tools for Every Business

While some businesses need no customer support tool other than live chat, there are those that are required not only to hear what the customer has to say, but also to see what the customer is doing. This is the case with every provider of technological products that need regular IT support and technical maintenance – instead having to send a technician over, customer service reps should be able to guide the customer through the process on their own.

“With ScreenConnect, I can connect to a client’s machine before they’ve finished explaining their problem”, says Jonathan M. Rosen, one of many users of this tool for remote support. It allows your customer service reps to access any device, resolving problems and fixing issues without clients being present at all. The only thing needed on both sides is a reliable internet connection.

Besides being a simple video chat tool, ScreenConnect supports multiple sessions as well, thus enabling technicians to collaborate on a single session or to work on more than one problem at the same time. And, in case the customer can’t be there, they’ll be updated on the progress automatically. ScreenConnect comes with a database that provides a centralized platform for collecting, storing and managing all technical knowledge.

4. Multichannel Support: Freshdesk

As technology continues to change the way businesses communicate with their clientele 5 Customer Support 101 Tools for Every Business

In order to provide exceptional customer support, a company should be available at all times and across multiple channels. This would include a powerful ticketing system and a self-service portal as well, but what a customer-centered business cannot possibly do without is multichannel support.  

Currently, there’s no better provider of this functionality than Freshdesk. This tool allows you to manage all of your client interactions from a single platform, be that an email route, telephony system, or social media messenger.

Let’s take Facebook for instance. Freshdesk’s multichannel support enables your customer service reps to receive Facebook messages directly to their helpdesk, without having to leave the system and log into the social network. Moreover, every message and wall post is automatically converted into a ticket for easier management and faster response rate.

5. B2B Support: TeamSupport

 

In case your clients are more than occasional buyers, and you care more about nurturing your B2B relationships than generating new customers at any cost, you’ll need a powerful customer support tool for answering each of their specific demands.As technology continues to change the way businesses communicate with their clientele 5 Customer Support 101 Tools for Every Business

Even though B2B businesses can mostly do so with any other helpdesk solution, choosing a tool that specializes in this model always has a couple of advantages of its own. TeamSupport is just one of many customer service tools that offer exclusive features for B2B client support, but their key differentiating point is truly outstanding.

Apart from CRM and ticket management systems, TeamSupport comes with a powerful Products & Inventory functionality that allows you to integrate a product database for easy tracking, see what products or versions of products customer have, associate products with customer data, and thus track customer issues not only by tickets, but also by the specific products they use.  

Conclusion

In all saturated markets, fast and resourceful customer support is gradually becoming the number one method for obtaining a competitive edge. It’s what makes customers happy and satisfied 24/7 and across all channels, but only as long as your helpdesk reps are equipped with the right set of tools. Choose wisely and your customers will stay with you for a long time.

 

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