Categories
Hosting

How to Create a Website with WordPress

Creating a website is a very obvious first step to taking your business online. Sure, you’ve done your fair share of research and narrowed down on WordPress as the platform to create your website. But the question is, how do you actually go about creating a website with WordPress?

In this post, we cover all the basic requirements when it comes to creating your own professional website with WordPress from the scratch.

Step I: Platform for Website Creation

The first thing most of us do is a Google search to understand WordPress. The funniest thing though is instead of simplifying, Google confuses us more. It gives back ‘wordpress.com’ and ‘wordpress.org’ as the result. So before you actually start learning how to build the website, let’s first understand the difference between the two.

WordPress.com: It is free and has a subdomain (yourdomain.wordpress.com) as the address of your website. You may or may not choose to upgrade to use your own domain name. Nevertheless, if you want to upgrade, the hosting is taken care of by WordPress, all you need to do is pay. Although it is a great way of starting, it has limitations when it comes to flexibility, monetization, installing themes and plugins.

WordPress.org: This too is free and does not suffix wordpress.org to your website URL, but it does not include hosting and has only the script/content management system. You need to host your own website i.e purchase hosting, download WordPress and install it on your chosen server. The advantage of choosing this platform is that you can monetize your website as well there are infinite themes and plugins too.

In this post, we’ll cover how to build a website using wordpress.org

Step II: Domain Name and Hosting

Step II, of setting up the website is to get a domain name and web hosting. Before choosing a domain name it is very important that you’re sure of your niche. Randomly selecting any domain name can adversely affect your traffic as well as revenue generation capability.

Here is what I would recommend when registering a domain name:

  1. Business Website: Choosing a domain name that reflects your brand or company name is essential for good marketing. For example mycompanyname.com or authorname.com
  2. Personal Website: You can be as creative as you wish here, as long as you stick to your niche. For example, if you have a travel website it doesn’t make sense to have your domain name as wordsmith.in

There are several extensions (known as TLD ‘Top Level Domains’) you can choose from, .org, .net. .com, .edu etc as well as customized ones such as .blog, .shop, .club etc

There are several hosting services available, like Shared Hosting, WordPress Hosting, VPS, Cloud etc. Since you are just starting out, WordPress Hosting and Shared Hosting are the recommended ones. Once your website starts getting traffic that these services can’t handle you can then think of switching.

Step III: Installing WordPress

Installing WordPress on your web host can be done in three ways:

    1. WordPress Hosting

      Step I: Login to your ResellerClub <WordPress hosting> account, go to the Order Information view and type the Domain Name with which you purchased the WordPress hosting plan. Select the Order from the drop down and click on Search.

      Step II: Next access the WordPress Hosting control panel by clicking on the Manage Service link to get automatically logged into your WordPress Hosting control panel.

      Step III: After clicking on Manage Service the following window pops open. Fill in the correct credentials and domain name you want to install WordPress on.

      Step IV: WordPress Hosting Manager window opens, here click on the Install WordPress button. WordPress gets installed in a matter of seconds. With ResellerClub WordPress Hosting, WordPress comes pre-installed with the Hosting package, all you need to do is click on the button for it to be up and running.

      Nameservers – Adding A record
    2. Softaculous One-click installer

      Softaculous is an auto-installer supporting control panels like cPanel, Plesk, DirectAdmin etc depending on your hosting service. It installs WordPress with a few clicks. All you need to do is login to your Control Panel and, look for WordPress under AutoInstaller section and follow the steps:

      Step I: Login to your Softaculous Auto Installer from your ResellerClub Hosting order’s cPanel

      Step II: Go to Apps -> Select WordPress

      Step III: Click on the WordPress icon -> Click Install

      Step IV: A new page opens where you need to fill in your domain name details and other credentials. Next click Install

      Step V: In a few moments, you will receive the message that WordPress has successfully been installed.

    3. Manual Installation

      If for some reason your chosen hosting provider doesn’t provide one-click installation for WordPress you can always install it manually by downloading it from here. Follow the steps mentioned in the guide created by WordPress to ease your installation process.

Step IV: Themes and Plugins

Once you’re done installing WordPress on your chosen domain, you will see a basic website like everyone else. To set you apart from the rest, WordPress provides users with the feature to manage their themes. Choosing the right theme is important as it is a visual representation of your website. One prerequisite of choosing the theme is the content on your website, take care that your theme complements the content. There are a wide variety of themes both paid and premium. There are several factors involved when choosing the right theme, one of them is that the theme should be user-friendly for your audiences’ browsing habits and it should be mobile responsive.

I’ve compiled a list of <6 Features to Look for in a WordPress Theme>, which you can refer to if you need guidance.

Just like themes add to the visual appeal of your website, plugins help you extend the functionality of your WordPress website. You can have plugins for adding photo galleries to improving your SEO and even establishing your social media presence.

There are over 50,000 free plugins and several paid plugins available on the internet today. Choose your plugins on the basis of how important they are, also remember paid plugins need not necessarily mean they are the best.

Step V: Adding new pages and content

Now that you’ve installed WordPress and customised how your site looks like, adding content is the next step. You can choose between creating either pages or posts first. Technically it’s easier to create pages first and turn to posts next.

Pages have static content and can be created from your Dashboard and by selecting first ‘Pages’ then ‘Add New’. Once you’re on the new page, enter the page name and content and, then publish it. You can have as many pages as you wish some of the common ones are, About, Contact Us etc.

Posts, on the other hand, are your website entries, they are dynamic and can be tagged and categorized. A post too can be added from the Dashboard and by selecting ‘Posts’ and then ‘Add New’.

And you’re ready to launch

On completion of the above steps, you’re officially ready to launch your professional and fully-functional website to the world. Lastly, it doesn’t have to stop here, keep on experimenting and improving your website.

Got any tips and tricks or any other comments on how to create a website in WordPress? We would love to hear it from you. Drop in your comments below.

 

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Categories
Design Marketing

Content and Web design: Combining the Two for Best Results

Designing a website is a mammoth task, right from selecting the theme, plugins, layout, and content. There is this popular saying that goes “Content is King” and it holds true even with your website. Not only is the quality of content very important but also its placement. This is what we will be covering in our post today, how to merge design and content to get a professional looking website. To get started let’s get to know more about content.

What is Content?

Content is the foundation of the web – it is what you as the owner of a website want to tell your audience – it is the essence of your brand or your person – content is who you are. It is also one of the key reasons why people browse through various web pages full of topics and ideas every day.

As per the Content Matrix, these are 4 purposes of content Entertain, Educate, Inspire and Convince the readers. Any website you visit follows at least two of these. Content is broadly classified into 2 types:

1. Text Content

2. Media Content

Text Content:

Text Content as the name states is textual data written on the website. This includes text on the background, as well as the text on the images uploaded. Good text content is one that is original, well-suited for the website it is being written for and simple. Content that is both simple and engaging keeps the audience coming back for more.

Media Content:

Media Content covers Images, Audio, Video, and any animation. Media content is usually secondary to text and is always included in moderation. This is true for all websites apart from the ones that are animation or video specific. In such websites, the text data is kept at a minimum to balance the web design. One of the most commonly used media content is images and their proper placement is very important.

Importance of a Minimalistic approach:

Minimalist design is a concept which helps you to successfully design a web page by using minimum elements both content and media and yet helps in evoking impetus of your website.

Here are 4 reasons to adopt the Minimalistic approach:

  1. The most significant advantage of incorporating a minimalistic approach is that it increases the aesthetic value of your web page making readers /customers feel peaceful.
  2. The focus is on the main message, which makes the website look crisp and professional with no clutter.
  3. Customers don’t feel cheated, as the web page doesn’t make any false promises, but is honest to the core.
  4. Products on your website become more self-explanatory and no additional content is required.

How to Place the Content

“A good advertisement is one which sells the product without drawing attention to itself” quoted David Ogilvy, better known as “the father of advertising”. The right image with proper placement of content is what breathes life into your web page and hooks the customers to not rush through but read it. To understand this better, let’s look at David Ogilvy’s 5-Step Formula.

5-Step Formula of David Ogilvy follows the following sequence:

  1. Visual
  2. Caption
  3. Headline
  4. Copy
  5. Signature

Let’s elaborate on each point, to understand it better:

    • Visual:

      The visuals i.e image representations should always be placed at the top of the page. It should be relevant to the post and capture the reader, for maximum impact.

    • Caption:

      Always give a small description of the photo, below the image.

    • Headline:

      A great headline is one that is catchy. Be it a landing page or a product specific page a headline goes a long way to grab the customer’s interest. There is no rule, that a short headline is catchy while a long one boring. As long as it arouses interest, is simple to understand and gives relevant information the headline is perfect.

    • Copy:

      The copy is a very important aspect when it comes to crafting the content on the web page. It should be in sync with the product image as well as contain relevant information in a precise manner.One idea is to ‘drop cap’ i.e emphasize the first alphabet of the first word, to draw the attention of your customer to read the text. ‘

    • Signature:

      The final segment of the page is the Signature. Signature is your contact information and the best place to put it is on the lower right corner, at the far end of the page. This is so because this is the last place the customer notices (it at all) before going to the next page of the website.

Advantage of Organizing Content Properly

Now that we’ve seen how to arrange the content on the website for improved customer engagement, it is now time to look at the advantages it offers.

  1. Less is More:

    “Less is More” is a well-known phrase when it comes to minimalism. One of the key advantages of this approach is that it limits the quantity of the content on your web page. Also, it gives the design a breathing space, cutting all unnecessary features.

  2. Responsive Design:

    A responsive design is the one, that is self-adjustable depending on the device it’s been accessed on. The quality of your website doesn’t change irrespective of viewing it on tablet or desktop computer. If you arrange your content in accordance with the design making your design look responsive is an easy task. Also, your website looks professional, impressing t>e potential customer.

  3. Focus is not just on the design but also on the content

    Balance is very essential when it comes to designing your website. Your website might be a product specific one, for example, hosting on such a web page it is essential that the design (image or banner) doesn’t overshadow the content. This is so because the content is of importance here, it talks about plans and packages and so on. One example is ResellerClub’s website, here as we can see the emphasis is on the text despite there being a banner.

  4. Website is not cluttered

    Earlier websites used to cram a lot of content on one single page thereby, leaving the reader confused. Bombarding too much content doesn’t mean your reader will read through all. It could even backfire and the potential customer might never return because he couldn’t find data relevant to him. Try not to bombard your readers with too much text, as it can turn the web page dull instead of informative.Here, is an example of eBay website back in the 90s and a modern balanced website

Majority of what I’ve covered in the above post is a part of good design practice although many times it gets sidelined. When designing a website it is very important to give equal focus to both the content and design, and remember that one is not above the other. Each has a part to play and effective utilization of both the resources can transform your web page.

What’s the wait, get started on your website with these tips and it will surely be a treat to your visitors. Leave a comment for us, if this approach helped you.

 

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Categories
Uncategorized

What Famous Hacks in History can teach you about Online Security

American activist Maggie Kuhn once said, “Well-aimed slingshots can topple giants.” In the case of reputable brands like Yahoo! and eBay, the slingshots were in the form of a well aimed cyber attack.

And the results were devastating.

Both brands lost the trust of loyal customers. Sales plummeted. Because of the breach, Yahoo! had to take a price cut on the original $4.8 billion sale of its core business to a major telecommunications company. eBay suffered a loss in revenue and activity after its data breach.

And this happened because both brands didn’t keep their data as secure as they should have.

Cyberthreats are very real and can even topple large businesses. To illustrate the magnitude and reality of cyber threats, consider these stats by Cybercrime Ventures:

  • Cybercrime costs will grow to $6 trillion annually by 2021
  • Global spending for cyber security services and products is expected to exceed $1 trillion over the next five years
  • The year 2016 was a record breaker for data breaches up by 50% from 2015 – Bloomberg

The point is, some threats do slip through the cracks. In this post, you will learn what the most talked about hacks in history can teach you about keeping your online assets and data secure:

1 – Yahoo teaches us that Security must be a Priority and Network history must be Monitored

 In the case of reputable brands like Yahoo What Famous Hacks in History can teach you about Online Security

Image Source: Pexels

In December 2016, internet company Yahoo! revealed two major breaches of user account data. One of the breaches in which more than 1 billion users accounts were hacked was back in 2013. The other was in 2014 when around 500 million user accounts were affected.

During every app development process, we at Cygnis Media know that gaps in security might lead to data leaks. Even a large company like Yahoo! can be affected by a data breach if best security practices are ignored.

On that note, here is what we can learn from this infamous breach:

  • Security teams must be involved in the development process: In the case of Yahoo!, Hackers used forged cookies to enable them to access user accounts without a password. To protect against sophisticated attacks, security teams must be made part of the development process from the start.
  • Scanning past network activity: According to Verizon’s data breach report, the time during which an attacker is detected is usually 200 days. Yahoo!’s data breach was carried over a long period of time with hackers hiding in network traffic. Avoiding such a scenario means adopting a model of retrospective network visibility where updated threat intelligence is applied to past network activities like user behavior or login histories.

2 – Home Depot teaches us the importance of cloud security and encrypting customer credit card info

 In the case of reputable brands like Yahoo What Famous Hacks in History can teach you about Online Security

Image Source: Pexels

In 2014, a massive hack at Home Depot exposed 56 million credit cards and put tens of millions of its customers’ data at risk. The attack remained undetected for a long time since it was carried out by custom made malware, which according to a statement from the retailer, “had not been seen in previous attacks.”

Businesses that want to prevent such a scenario must keep the following in mind:

  • Cloud based security: Companies like Home Depot have to store huge amounts of customer data. Relying on SaaS (software as a service) products to do so can cut the cost and complexity in securing critical online assets. You can also rely on software solutions like CodeGuard which can backup your website data on the cloud and keep it secure.
  • Encrypt data at point of sale system: In the Home Depot attack, hackers used malware to collect data at POS (Point of Sale) systems, specifically cash registers. To avoid a similar scenario, a best practice is to encrypt all POS data upon entry.
  • Security patches for new vulnerabilities: POS software should be kept updated with updates that contain new security patches for new vulnerabilities.

3 – LinkedIn teaches us the importance of stronger authentication practices

 In the case of reputable brands like Yahoo What Famous Hacks in History can teach you about Online Security

Image Source: Pixabay

In 2012, hackers stole 117 million email and password combinations from LinkedIn. This wasn’t known until the stolen data was made public four years later in 2016. Here is what this famous hack in history can teach us about online security today:

  • Enable two factor authentication: Beside username and password, two factor authentication is an extra layer of security that requires what only users may know or have on them(2FA). Think about personal identification numbers which banks give to account holders when making online transactions. Since the authentication data is something only users would know, it is harder for hackers to steal.
  • Force users to employ strong passwords: Easy passwords are easily stolen. Some examples of the passwords that were stolen from LinkedIn and made public are “12345678”, “princess” and “password1” which are pretty easy to break or guess. Point is, you can’t control how people use your products. But you can force them to choose stronger passwords during initial signups or during password changes.

Wrapping Up

To recap, these hacks in history can teach us these lessons:

  • Security must be a priority during development and network history monitored regularly
  • Cloud security is as important as cloud storage and data encryption should be made standard practice
  • Authentication practices should be stronger to prevent customers from following weak sign up practices that may compromise their data
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Categories
Marketing

ResellerClub has been featured on HostingAdvice.com!

We at ResellerClub completed 10 years in the industry last year and have been powering ahead with our vision of providing Web Pros around the world with a one-stop marketplace for all their needs and our good work has been taken note of and boy, are we glad! The fantastic team at HostingAdvice did a test drive of our platform, products & customer care and it is satisfying to see our earnest work earn praise 🙂

HostingAdvice is often the go-to place for reviews & is a useful resource for those looking for hosting from various providers. Laura Stamey from the HostingAdvice team put our products to the test, and we shared our roadmap and goals for the coming year with them to give context to their evaluation. Here’s HostingAdvice’s review of ResellerClub.

Do you have something to say about us? Add your review here.

 

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Categories
Design

11 Website Navigation Techniques That Are Leading 2017

Web designing is a continuously evolving field where those that fail to adapt to shifting trends find themselves lost to the competition. With the advent of 2017, a multitude of new web designs has entered the market which boasts high functionality and uniqueness among other positive traits.

Developing successful web designs is a trial-and-error method, where a vast pool of specifications and factors are considered before development. While some fail to catch on, others are a big hit and become the new trending designs.

Among the navigation designs, the following 11 are by far enjoying a huge margin of success and predictions are they will continue being relevant because of their cohesion and versatility with regards to different websites. If you are developing a new website, it would be a good idea to integrate these navigation trends to increase both its popularity and functionality while providing a remarkable user-friendly experience.

  • Fixed Scrolling Navigation Bars

Web designing is a continuously evolving field where those that fail to adapt to shifting  11 Website Navigation Techniques That Are Leading 2017

The main purpose of navigation is to provide a way for users to access all parts of a website from a specific point. Users always appreciate a design which permits them to move to any part of the website from the specific page, which is achieved by locking the navigation menu in place.

Both functionality and usability across different platforms are important factors to consider during development, which is conveniently covered by the fixed nav-bar. It is a highly adaptable and useful for mobile platforms, where scrolling back to the top can become a hassle.

Since positive feedback from a large number of users, the function has been added into CSS and jQuery plugins and many themes come loaded with the fixed position nav-bar. With the majority of websites catching on to the trend, it is highly predictable that it will continue being relevant and may even become a benchmark.  

Advantages

It is a good solution to fix the nav-bar for websites where the navigation items are in large quantities. It aids the visitors, which in turn improves user experience that ultimately attracts more visitors and the page views for the site increases as a result.

The area must be kept in consideration when choosing the size of nav-bar. It should be large enough to be usable but not so that it begins blocking out the on-page content. This way, the visitors can access all the website content conveniently.

  • Mega Menus

Web designing is a continuously evolving field where those that fail to adapt to shifting  11 Website Navigation Techniques That Are Leading 2017

With the increasing popularity of magazine blogs and websites providing such content, development at their end has been stressed upon. Mega menus are among the most popular of navigation designs since they provide content in a detailed yet concise manner. Being a modified version of drop down menus, they don’t just roll down but adjust according to the page whilst covering a larger portion of content within them.

Although mega menus are enjoying recognition, it would be wise to remember that they are not suited for all kinds of websites. Their implementation can only be justified if there is enough content available for the mega menus to be actually needed. Because they contain data within, they are perfectly suited for magazine-type websites.

Advantages

Large chunks of content are a huge turn off for visitors if they are unable to identify its relevancy to their searches, which often results in page abandonment. Instead of going through the entirety of content, visitors can simply check the mega menus, identify relevant content and jump to it.

However, they cannot be implemented for mobile platforms since the screen size become a constraint. Even so, there exists a vast majority of desktop and tablet users for whom mega menus are a working solution. Always keep in mind the nature of the site and audience profiles when implementing mega menus.

  • Universal Navigation

Web designing is a continuously evolving field where those that fail to adapt to shifting  11 Website Navigation Techniques That Are Leading 2017

Some organizations manage businesses of multiple natures and even though they are owned by the same company, it is unwise to link them together if they are unrelated. In some cases, it is a smart decision to mention the brands together, which can be achieved with universal navigation on the website. For example, Pepsico is the parent company for Frito Lays, Gatorade, Quaker among many others. For them, mentioning their brands along with others is a suitable strategy since they are all food brands.

Universal Navigation is a form of a fixed navigation that advertises your other products or services your company has to offer so that they are promoted equally. This stellar navigation is a marketing tool as it puts all the brands that belong your business so that it appears on upfront on every page a user visits. For e-commerce websites, it is extremely fruitful when you want users to explore every portion of the website.

A celestial navigation helps you to handle a larger network of products or brands. It also helps you link them all together so that you can drive the visitors across the whole network and interbreed the different audiences. However, it only works perfect with a large website that has too much products and websites to offer.

Advantages

The first and foremost advantage of fixed navigation bar is the ease is in browsing and increased speed. An up front main menu of options is major feature when it comes to an sustain an impatient user especially when a website has an exhaustive amount of content to offer.  

Having multiple brands to cater to through websites becomes a challenging task, especially their promotion. Linking them together promotes them symbiotically and helps the user identify other relevant brands that the website offers. This sends visitors from one website to the other, which increases overall site visitors.

The popularity of universal navigation is unquestionable. Most of the users prefer the sticky navigation, and when given a choice between the two interfaces, i.e., without bars or with bars, they will go for the later. This analogy is certainly persuasive and a convincing argument in favor of fixed navigation.

The constraints for universal navigation are organization size, products, and services. Although their advantages are limited to them, the results without a doubt are compelling to add this navigation design into your website if it comprises a large network.

  • Vertical Sliding Navigation

Web designing is a continuously evolving field where those that fail to adapt to shifting  11 Website Navigation Techniques That Are Leading 2017

Although vertical sliding navigation offers many useful features, there are just a limited number of websites which make the most out of it. They can usually be seen on creative agencies which develop web designs different from those currently in the market.

Recently, their usage is on the rise and considering their usability, it is a good bet that they will experience even more recognition over the course of this year.

Advantages

Vertical sliding navigation is the perfect design if you wish to transition from a grid design to full-screen layout. But developing a functional vertical navigation is a difficult task and managing its responsive designs is also challenging. Nevertheless, it is an unorthodox design which instills a breath of fresh air to your website and adds uniqueness if you are daring enough to try it out.

  • Globally Hidden Menus

Web designing is a continuously evolving field where those that fail to adapt to shifting  11 Website Navigation Techniques That Are Leading 2017

Although even beginner web designers are aware of the impact of hamburger icons on web design, there is an increasing number of websites which permanently stow away the navigation. Even though it may seem confusing at first since it disables the user from searching relevant links, it does provide more screen room.

New studies are refuting previous research that users have problems concerning interaction with hidden menus. This is because there are a greater number of users with smartphones and advanced hardware, which has increased awareness about them and hamburger icons can now be used effectively.

Advantages

Users who are aware of technology and designs are aware what hamburger icons are and know they represent hidden menus. Although it does add a futuristic, tech-savvy touch, it is preferable to refrain from adding this design to the website, unless the site itself concerns technology and business where the audience is already knowledgeable and the interface boasts enhancement with its integration.

  • Responsive Sub-Nav Menus

Web designing is a continuously evolving field where those that fail to adapt to shifting  11 Website Navigation Techniques That Are Leading 2017

Developing for mobile platforms is vital for success since a huge number of users access websites through their smartphones and tablets. Thus, keeping in mind mobile responsive navigation is fundamental for operative website development. Cutting out content such as navigation links does create a better suited and adapted website for mobiles but the content, in the end, is blocked from view.

However, developers have been quick to take notice of the issue and a design solution on the rise is to include links in drop-down menus. This is achieved by adding a hamburger navigation icon which shows the links when clicked on.

This design is implemented on mobile platforms and tablets which have smaller windows and thus can display a limited amount of content clearly.

Advantages

It doesn’t matter what platform the visitor is accessing your website; they have the right to view all content and developers must provide a design which permits them to do so. Responsive sub-nav menus are perfectly suited for this matter as they provide omitted content in an arranged drop-down menu.

To distinguish the sub-nav icon from another icon to separate their functionality, they should be colored differently or have icons which represent they provide sub-menus.  

  • Top Stories Carousels

Web designing is a continuously evolving field where those that fail to adapt to shifting  11 Website Navigation Techniques That Are Leading 2017

A rising trend, top stories carousels are being added on blogs and sites which deal with news related content. These websites are teeming with fresh content and can churn out even above a hundred unique articles in a day.

Visitors can easily know the latest additions if a carousel is added at the top of the page. They can be represented in bullets or thumbnails and the links updated manually or automatically.  

Advantages

If the blog features a large amount of content, adding top stories carousel is perfect to gain visitor attention and draw them towards the latest content. Visitors become aware that the site is active and publishes fresh content, which captivates their interest. Instead of skimming through the content, they can check what is new from the carousel and view it.

  • Table of Contents

Web designing is a continuously evolving field where those that fail to adapt to shifting  11 Website Navigation Techniques That Are Leading 2017

Being the largest search engine, Google is the deciding authority on ranks and appearing on the top searches is only possible by adhering to the standards set by it. Google favors long form content, which has prompted content writers to create DIYs, guides and other data to attract Google’s attention. Even though it holds the potential to promote rankings, there is a fat chance of that happening if the content itself is unreadable.

This issue can be resolved with by integrating a table of contents, which divides the article into sections and simply by clicking on the links it provides, you can move to that specific sector.

Advantages

User experience is among the top factors Google considers, and ToC is the perfect way to harness the power of lengthy guides without scaring away visitors. The first reaction of a visitor upon viewing lengthy content is that of despair, as they will have to fish out relevant content. That is where ToC comes to the rescue by providing sub-headings of the article and the ability to move to that part by simply clicking.

ToCs are the perfect navigation tool to increase your website quality and rankings, since they provide enhanced user experience & the ability to make the most out of lengthy content. What’s more, they are an integral part of increasing search engine rankings.

  • All-Caps Corner Links

Web designing is a continuously evolving field where those that fail to adapt to shifting  11 Website Navigation Techniques That Are Leading 2017

Although it has been implemented for a few years now, all-caps corner links are slowly on the rise and ranging from startups to large organizations, everyone is using them. Some of the features they share are the text being all in uppercase the font being small, large spacing and color ranging from light blue to being white.

It has been accepted as a norm, if not benchmark for professional standards because it presents the website with a clean format which is readable and easy for users to navigate.

Advantages

Since they have been unofficially been recognized as a professional standard, their implementation is a must. They present the link in a formatted way which is easy for visitors to pick out and the color itself instills a trusting feeling.

If your website is for a startup of any nature, adding this design is a foolproof way to ensure visitors remain on the site and explore the links you have provided.

  • Single Page Dot Navigation

Web designing is a continuously evolving field where those that fail to adapt to shifting  11 Website Navigation Techniques That Are Leading 2017

Dot navigation is among the newest of designs developed as a result of the advent of single page apps and websites. On the right or left side of the screen are icons which divide the layout among themselves. Clicking on them moves the screen to that part of the page, which removes the necessity to manually scroll. Although they provide high functionality, they lack UX, which means users are unable to understand what they represent and are unable to utilize them properly. Because they provide functionality, it is safe to say they will become a standard in the near future as their implementation becomes commonplace.

Advantages

If developing for single page websites and applications, it is suitable to choose top navigation, but single page dot navigation is also a suitable replacement, which offers its own set of advantages. It ends the need to scroll and the entire page can be accessed from the same screen. It also offers a strong combination with top navigation, where text links and icons combine to provide an unparalleled user experience.

  • Card-style Navigation

Web designing is a continuously evolving field where those that fail to adapt to shifting  11 Website Navigation Techniques That Are Leading 2017

Cart-style navigation is an amazing alternate for content publishers, artists, photographers, and eCommerce websites to showcase most of the store items on the home page. For reference, you can evaluate the navigation style of Pinterest that is highly popular for sharing visual content in card styles. It displays different boards in cards that take the users to another card-like preview of pinned images.

A variety of websites is trying this navigation style to display the visuals with a phrase that may lead to complete information about that specific page. The eCommerce websites can take benefit of card-style navigation by showcasing the core image with its product name in a card on the home that links the users to its dedicated page.

Advantages

One of the core advantages of a card-based navigation is that the information is displayed in chunks. This ease the users in quickly scan the whole page and click the one they are looking for. The home page of a website needs to be managed in a way that covers most of the topics, products, or services. So, card-style navigation can put in place to manage all the content in the limited available space. Furthermore, the card-like content is visually appealing and attractive.

Conclusion

Honestly, there is no certainty in the web design world, and changes occur rapidly and abruptly. Increased mobile usage and more awareness among the users are the primary cause of subtle changes. These factors are like a challenge for developers to think out of the box and come up with something new and innovative and as well as highly responsive and user-friendly. The above mentioned have lead 2017 navigation trends and will surely help your business websites too.

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How to plan a Website: 6 Steps to get you thinking

Looking to launch your website but not entirely sure how to plan it? We’re here to help.

But first before we get into how to plan a website, let me just highlight some surprising project planning statistics:

  • An astounding 97% of organizations believe project management is critical to business performance and organizational success. (Source: PricewaterhouseCoopers)
  • For every $1 billion invested in the United States, $122 million was wasted due to lacking project performance. (Source: PMI.org)
  • Fewer than a third of all projects were successfully completed on time and on budget over the past year. (Source: Standish Group)

All this to say, planning is essential for any project, let alone a website. You may have a developer to create a website for you but think of your website as a project that you’re heading. In this article, we will attempt to make planning as easy as possible, helping you checklist all that you require. It’s a good idea to go through each of the points mentioned below with a notepad so you can write down actionable items as well as points to go back to, to discuss with your designer & developer.

1. Set your targets and goals: Assess why you want a website. Is it to sell products & services? Is it to build awareness? Is it a social website? Is it to communicate or educate or motivate? Or is it to generate leads?

Assessing the why helps you with the what. What type of website should you look to build? Should it be a single page brochure website? Should it have a Facebook comments section? Should it have pagination or infinite scroll?

The objective of your website will help you decide & chalk out how you want your website to look and more importantly, how you want it to function.

In your notepad, write down not more than 3 of the most important goals of your website that you can share with your designer & developer.

2. Define your target audience: Once you’ve got your goals down, it’s time to define your target audience.

Write down the answers to these questions in your notepad:

  • Who is going to use your website?
  • What will they do while on your website?
  • What time of the day will they visit?
  • How will they find your website? (What search engine keywords are you going to use?)
  • What device will they use to access your website?

Answers to these questions will help you think deeper about your design, about colours, calls-to-action buttons, responsiveness, optimising for search engines etc.

3. Budget for your project: It’s always wise to set a budget no matter how large or small your project is. In your notepad, jot down all your possible expenses for the website. The could include spending for design tools, funds for web development, web hosting, domains etc.

In your notepad, jot down your expenses. Anything you might spend on – images, resources, tools.

4. Set up your team: A website requires experts in design, development and most importantly, a project manager. A team will help you:

  • Free yourself of tasks as you oversee the project
  • Provide expertise in specific areas (a developer would know what best plugin to use for a function, for example)
  • Have your website up & running within a timeline

You will need a:

  • Web Designer
  • Web Developer
  • SEO, SEM expert 
  • Graphic Designer
  • Content Writer

Ensure you communicate your goals with the parties so that they’re on the same page.

Already have a team in mind? Put names against each role.

5. Create a content strategy: Assess what content your website will contain. Content does not necessarily mean text. It could include videos, images, blogs, documents, slideshows etc.

Content strategy is understanding how to present the content that you have on your website. Also, hire professional writers if need be and invest in stock images for your website sliders & banners.

6. Discuss a wireframe with your designer & developer: The last and final step in the planning process is to discuss & create a wireframe with your designer. A wireframe is an outline or a draft of your website. A wireframe could include placeholder text, boxes to indicate banners, sliders & navigation for the website & footer. Your designer will give you a wireframe for your website. You will need to sign off on it.

A wireframe helps visualise the final website as well as lets your team provide inputs for the next few steps.

Conclusion

Once you’ve got the planning process down, it’s half the battle won. Your next steps involve working with your designer & developer toward designing, testing & marketing. We’ve covered most of these in earlier articles. Here are some useful articles to check out:

Another really important aspect (and often neglected aspect) of project management is time management. Here’s our hand picked list of the Top 5 Time Management Tools to Meet Your Deadlines!

Lastly, ensure you communicate with your designer & developer often so you can have your ideas integrated. Here are some cool collaboration tools for you and your designers to communicate:

Online Collaboration Tools to make Designer-Client Interactions 10x Easier

Got experience with project management & planning a website? We’d love to hear it in the comments below.

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How big data plays a crucial role in effective cyber security?

Role of big data in cyber security

With hackers using AGILE methodologies to develop Ransomware, enterprises have geared up for their defense through big data – that provides the most advanced form of cyber security till date. So let discuss the role of big data in cyber security.

As per Bowie State University, 84% of big data users have effectively blocked security threats in advance have cited that they were using big data analytics to deal with security concerns. This is the reason big data application development is one of the most sought after skills in the area of risk management and cloud security.

Big data not only deals with heavy risk security threats like malware, Ransomware, compromised devices, zero-day attacks, and ill-meaning insiders but also relatively low-risk breaches like denial of services, web-based attacks, and spear phishing.

Concerns about big data implementations in cyber security

However, there are many challenges that go into utilizing the full potential of big data. Due to its ever-growing inflow and unstructured format, data analytics tools have to be fast in their processing speed while separating the actual threat-related information amongst the noise of the social media chatter.

The most prevalent reasons for not being able to leverage big data to its optimum were cited in Cracking the Data Conundrum as:

  1. Data volume too high to process (49%)
  2. Lack of proper infrastructure to collect big data (33%)
  3. Data loses relevance till the time it reaches the cyber security processing algorithms (30%)

Big data requirements for accurate results

Artificial intelligence algorithms aided by machine learning an process big data, given the right infrastructure and tools. Three V’s are required in the big data sets to run them through these cyber security mechanisms:

  • Volume

Big data is the base element for running cyber security threat detection algorithms even in a test environment. If the data set is smaller, there may be incidences of false positives.

  • Variability

Generally, the second element in regular data analytics would be variety – meaning big data sets from as varied channels as possible. However, in addition to variety, variability is required. It is perhaps even more important than variety. Variability is the change in parameter values of the big data sets between their minimum and maximum values.

  • Velocity

Considering the rate at which big data is flowing in, every 5 years, the big data volume increases by 10 times. If a data analyst decides to scan through this amount of data, the speed has to be competitive. This requires the cyber security algorithms to be highly automated.

Utilizing the above characteristics of, the big data consulting company team should also empower the cyber security tools to identify and respond to threats in real-time. Accuracy is of prime importance here.

The right methodologies to use on big data for effective cyber security

The same question you may also like to ask a security professional here: AskSecPro: Feature-Based Malware Detection and Get secure sitelock solutions.

It is essential to note that big data alone will not solve cyber security concerns, but big data analytics and aligned applications will. Also Artificial Intelligence(AI) is Transforming Cybersecurity in Current Times. Following are the expected approaches that these applications can take to allay the security threats:

  • Predictive analysis

While analyzing big data for patterns, various social media trends can be identified. The cumulative results of these trends can be applied to predict the direction of public opinion about the topic – say a brand or a product or an enterprise itself. These predictions can help analysts foresee the hackers that might target their systems or even competitors that would try to sabotage their brand image through malwares.

  • Real-time data processing

One of the most critical factors in algorithm implementation is that the big data reaching it should be fresh, as social media trends change in as much in as much as one second! Real-time data processing provides accurate threat predictions based on the public opinions or unusual user behavior patterns on social media.

  • Connecting with the customers

The Sentimental analysis is another technique that can be applied to judge whether a disgruntled customer can indulge in cyber security breaches. On the other side of this coin, the sentimental analysis can also keep the customers safe from information theft or other cyber crimes by implementing a cyber security protocol from the enterprise running on their software products.

In conclusion

Big data plays a major role in cyber security implementations at the enterprise level. Without the massive volume of data sets available for analysis and the right skills for big data application development, the cyber security algorithms are prone to yield false results that may damage the reputation of the enterprise.

Thus the volume, velocity and variety of Big Data can be used to solve cyber security issues efficiently and proactively.

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Get Most Out of Your Facebook Reviews

One day a customer wrote this on our Facebook Page:

‘This is such a fantastic time saving piece of tech. Saves so much time in developing sites’

17 words of pure customer satisfaction.

17 words perfectly describing our product.

17 words of an actual benefit.

You can’t buy this. You can’t force your customer love. It is a result of a transparent, two way appreciation between a product and a customer.

And in order to reach, nurture and amplify the positive customer relationship you have to pay attention to Facebook and their reviews section.

Reviews and testimonials are part of any web presence and web designers need to particularly look at the trends in order to provide the best solutions for their clients.

Having in mind that most of the testimonial pages on the websites are strongly curated and poorly maintained, adding user generated content from social media platforms that actually updates regularly, can improve website’s’ relevance and increase trust from the web visitors.

Therefore, paying attention what Facebook develops in this segment can be strongly utilised by web designers and their approach in building user-centric websites.

Before starting to see how to manage the Facebook reviews and sync them with websites, let’s start by narrowing down the features provided by the Facebook reviews.

  1. The anatomy of a Facebook Review

By my definition a Facebook review is a sentence, a word, or simply a star given by a person who had some kind of interaction with your company.

You might say that a Facebook review is like any other online review posted on any similar platform.

But there is a difference. Actually there are few differences that the Facebook platform can contribute to make their reviews stand out in the crowd of social review platforms.

Here are the most important ones:

  • Huge access to a diverse audience: Facebook has the largest, the fastest growing network of more than 2 billion (yes that is a B) monthly active users, who all have access to your page and your Facebook reviews.

  • The Facebook reviews have the highest online authenticity. Most of the Facebook users invest in their Facebook profiles and you or your customers can more closely relate and trust to the written reviews by a Facebook user than any other user on any other review platform. To be more specific, Facebook reviews are the closest to the word of mouth concept and the trustworthiness that the recommendations have originating from your closests friends.

  • The Facebook reviews have a power to reach. Like no other reviews on the web, Facebook Reviews are not just accessible on the review section on your Facebook Page. They actually are spread across your Facebook audience, and can appear  in a notification to some of your fans, in the News Feed and help your Page to gain free, organic reach.
  • The Facebook platform has the biggest potential to grow. Few months back the Facebook reviews were only available to local businesses. Now, they are  available to every Facebook Page no matter the category. This is a sign that Facebook is investing in their reviews platform. I suggest you start working on getting some before they decide to make them more and more important in search or the News Feed.

To summarize, the anatomy of a Facebook review consists of:

  • Profile photo and a name linked to an actual Facebook user
  • Review Stars
  • Review Text
  • Notification is sent to some of the friends of the reviewer
  • The review appears on the top of the Facebook Page
  • The review is served in the Facebook News Feed
  • The review impacts the SEO of your Facebook Page
  • The review impacts the ranking in the Facebook search results
  • Option to edit the text and the stars
  • Options to embed the Facebook Review on a website
  • Option to view or link to the actual review

  1. Why Facebook Reviews

If you haven’t activated your Facebook Reviews yet, then here are some facts that might convince you to do it.

  • According to a study, 88% of people trust online reviews as much as personal recommendations.   
  • In a survey from Social recommendation Index, 71% of the people say trust Facebook reviews more than any other review platforms, such as the business websites which have 68% of the users’ trust and online communities that have 66% of the web users’ trust.
  • The same survey suggests that almost two-thirds of survey respondents are most likely to share via Facebook about their purchases.

And again, if you do not rely on any study just think how you buy stuff. Are you reading any review, how do you choose a restaurant, a holiday destination? Have you ever read a review that convinced you to buy or maybe changed your opinion?!

If there is a one YES here, than you would probably start paying attention and consider investing resources in making the most out of your customers’ reviews.

  1. Let’s get started with Facebook Reviews

To get started with Facebook Reviews, first you will need to activate the Reviews tab on your Facebook page. Here is the simple step by step of the process:

  • Navigate to your Facebook Page, click on Settings and then click on ‘Edit page’

One day a customer wrote this on our Facebook Page Get Most Out of Your Facebook Reviews

  • Scroll down and click ‘Add Tab’

One day a customer wrote this on our Facebook Page Get Most Out of Your Facebook Reviews

  • In the pop-up find the Reviews tab and click “Add Tab”

One day a customer wrote this on our Facebook Page Get Most Out of Your Facebook Reviews

That’s it.

Now your Reviews tab is activated and you can start accepting Facebook reviews from your customers.

Once you are convinced that the Facebook reviews can make or break your business, you will need to understand how to make the most out of them.

Below are outlined actionable tips to get your Facebook Reviews strategy rolling.

  1. How to get more Facebook Reviews?

The best advice I can give you is this: Just ask your customers for a review.

Simple, right? So here are few approaches how you can do this.

Make a list of your recent customers, take out their contacts from your CRM and send them an email, SMS or a Facebook message. Or you can use Skype, WhatsApp or any other service that you use to communicate with them.

Here is a short email that you can use to send to your customers and ask for a Facebook review:

Dear  [customer Name]

I want to personally thank you for boarding our list of respected customers.

We are extremely honored to serve you and appreciate your trust in us.

We want to encourage you to help us share your experience with our future prospects and write few words about your experience.

We hope it is a 5 star and we would love to learn how our product helps you.

Here is a link to our Facebook Page reviews section, so feel free to give us your honest review:

https://www.facebook.com/yourfacebookpage/reviews

Please note that I am available for any questions you might have

Thank you again

Sincerely,

Your name and signature goes here.

There are few more techniques you can do here, but the basic concept is that you are actually ASKING your customers to help you. Just be innovative in the approach and make sure your intention is and will always be to serve your customers.

  1. Get more out of your Facebook Reviews

One you have received those golden words from your customer, it is a time to include them in every single method of your communication.

  • Print posters, add them on flyers, menus – Integrate your online with your offline presence. If you have brick and mortar premises use the materials that you give to your customers and make sure the selected reviews are standing out and communicating the message of your perfection.

  • Use the Words of your customers in your marketing copy. Do not try to think of a copy that is not authentic to your audience. Simply extract the sentences from your reviews and start analysing them. In just few minutes you will get the most perfect copy for your marketing materials that is derived from the words of your customers. So, just start speaking like your customers and you have the potential to win more.
  • Display the reviews on your website. This is a perfect method to help you increase the website conversions. Use the current satisfied customers to help you convert new ones. You can embed the reviews one by one or use a Facebook reviews tool to embed them on your website automatically.

  1. Conclusion

Facebook Reviews are here to stay and no matter if you are a local business you will need to consider a strategy to handle them. There is no worse scenario than that of a negative review due to a misunderstanding. That is why you need to understand the tools available to help you make the most out of them.

The reality is that companies need to enhance their web presence with more and more content from their social media activity. And Facebook reviews are a tool that can help them empower their websites with fresh and live customer feedback, gaining more trust and possible conversions from potential visitors.

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Make the Most of your WordPress Theme by Cleaning House

In one of my earlier posts, we debated whether WordPress themes were replacing web designers. While the answer was a resounding no, let’s not discount the potential of a theme by itself.

WordPress themes have helped millions of businesses get online. According to Code in WP, in 2014, the total number of theme downloads from WordPress.org was 123,498,018. That is a HUGE number!

Does your theme impact your website’s performance?

Sure, it does. Your theme is essentially like a house with great decor. It provides the styling and layout for your website. It matters because:

  • Help conveys your identity through your website
  • Helps improve customer experience
  • Makes you look professional
  • Gives your business a facelift

Sometimes however, we unknowingly hamper the performance of our themes by simply ‘hoarding’. Just like we could be accumulating clutter in our houses that make it look messy, we could be doing the same with our website.

Weed out unused plugins: Plugins add to your code and make your site heavy. If there are plugins you haven’t used in a while and are certain you won’t use anytime soon, ensure you disable them through your WordPress control panel. Freeing up space will help your site load faster.

Check for plugin conflicts: All WordPress themes cannot be compatible with all plugins so it’s not uncommon to have plugins that don’t work. If you do face issues, disable one plugin at a time to determine the one that’s causing the issue. While this can be time taking, start with the most recently installed plugins. If the problem still persists, contact the support center.

Weed out unnecessary assets: Just like plugins, it’s important to weed out unnecessary analytics, fonts, widgets, advertisements, libraries etc. Advertisements, especially intrusive ads like pop-ups or those loaded from third party servers can negatively affect performance and slow down your site.

Consider removing social buttons: I know the Facebook, Twitter, Google+ & other social icons are really important but you’ll be surprised to know that social icons add hundreds of kb of third-party JavaScript to your page. This not only poses a security risk but could have a negative impact on your site’s performance. If you have multiple social plugins, consider keeping your top 3 most important ones to your brand and removing the others.

Mind your images: Formats like .svg, .png, .jpg are browser supported however formats like .webp have limited browser support. Your images might break or even skew your theme.  

In addition to the format, the size of the images matter too. WordPress provides resizing options for images taken from phone or camera devices, too large to display on desktop. Image dimensions should also stay within the container dimension to avoid breaking code and to keep the site light.

Check if you’re running on the latest WordPress version: You can check this through your WordPress Dashboard which alerts you if you need to upgrade. Outdated versions can cause your code to break or cause plugin conflicts.

 we debated whether WordPress themes were replacing web designers Make the Most of your WordPress Theme by Cleaning House

Check the version of the theme: Ensure you’re running on the latest version of the theme. To check this, login to your WordPress Dashboard & locate the version of the theme you are running on under ‘Appearance’ section. Like the WordPress update alerts, you will receive alerts for theme upgrades.

 we debated whether WordPress themes were replacing web designers Make the Most of your WordPress Theme by Cleaning House

Conclusion

We hope we were able to give you some house keeping tips when it comes to your theme. A great tool to help you identify trouble areas is the GTmetrix tool

 we debated whether WordPress themes were replacing web designers Make the Most of your WordPress Theme by Cleaning House

Just put in your website url & you’ll have your results in under 30 seconds. Got more tips? We’d love to hear any other comments to may have in the comments section below.

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Building your own CMS: Here’s what you should know

A Content Management System (CMS) is a software that enables you to create and manage digital content. It is a web application used to update pricing through its APIs, manage files, create content, manage images etc. to maintain your website or online portals . Examples of CMSes include Drupal, WordPress, Joomla and the like.

When should you consider building your own CMS?

Some consider building their own CMSes in the following cases:

  • For more control in terms of customisation & to fit your required purpose (as you cannot modify a code from WordPress or an existing CMS)
  • If the existing CMSes available do not have the functionality they’re looking for
  • For a CMS tailor-made to their businesses with features & functionalities they require
  • For greater security as many popular CMSs are open source. However, paid CMSs that are available but might not necessarily meet business needs.

While many companies & individual developers have opted to build their own CMS, it’s important to note that building one’s own CMS can be a difficult, time-consuming and not to mention, an expensive task. If at all none of the available CMS giants (WordPress, Joomla, Drupal) meet your needs, only then consider building your own.

How can you make money with your own CMS?

There are two ways a CMS can make you money:

  1. Licensing  
  2. Support

Most CMS companies charge a licensing fee for usage and/or earn by providing technical support & custom development. If you choose to make your CMS open-source, then you can earn through support and possibly through premium themes & plugins.

There are benefits of open-source:

  • Code fixes submitted by others to rectify your CMS means you get free code
  • Could have more customers in open source
  • Customers risk little when they have more than just you to fix bugs/ issues

How to plan building your own CMS

Building a CMS is a huge project and will require proper planning & execution. The SCRUM approach might be useful for:

  • Streamlining tasks
  • Assigning tasks to team members
  • Managing communication
  • Allocating resources
  • Setting deadlines & goals
  • Managing time

Here’s how you can start:

#1 Evaluate your Aim & your Resources

The first step in the planning process is to evaluate who your CMS is for – Is it for generic use or for a niche market? The answer to this question will help you decide on your feature list as well as evaluate your resources at hand. Resources include:

  • Developer team
  • Skillset
  • Time on hand
  • Budget

#2 Prepare a Feature List

It’s a good idea to evaluate why you need to build your own CMS. Do this by creating a feature list of what you want your CMS to do. Categorize this into Frontend & Backend.

Frontend could include:

  • Listing of products in a particular fashion
  • Building a robust search functionality
  • Homepage in a particular fashion or multiple themes for skinning
  • Plugins for functionality

Management panel would include:

  • Admin dashboard
  • Dashboard login/log out
  • List of products, pages
  • Add new products, pages
  • Edit existing files, dates, images, content
  • Delete existing files, data, images, content

Backend would include:

  • Database structure
  • Server requirements
  • Folder structure
  • Security settings
  • File permissions
  • Building modular architecture for functions that work independently of other functions on a basic core

While at this step, find out what are the functionalities you want to build that no other currently available CMS will give you.

#3 Decide on a roadmap & milestones for each module

Now that you’ve created a feature list, you need to evaluate how much time you’re going to invest in building this CMS and if it’s worth the effort.

The few companies in the world who’ve built CMSes have spent a considerable amount of time doing so. A CMS could take years to build, depending on the team of developers, their skillset etc. I’ve come across far too many case studies of developers building their own product and recommending not doing so like this one.

However if you do decide to go ahead and build a CMS, probably plan it phase wise. Figure out which features you want to roll out in Phase I, Phase II etc. This can enable you to launch your product early while still letting your customers know there’s more to expect.

How to Market a CMS?

The CMS you’ve built could be for your own use or to distribute commercially. If it is to distribute commercially, assess if your CMS is for a niche audience or for the generic audience. If it is for a niche audience, you will need a slightly different marketing approach:

  • Advertise on Search Engine Marketing (SEM) with banners targeted to the specific industry
  • Targeted Facebook ads to that industry
  • Email marketing to a mailing list of those in the niche industry

If you wish to distribute your CMS to a wide audience, you will need to target the pain points of existing CMSs that your CMS solves. The USP of your CMS should be clear. Here are some tips to get the word out:

  • Blog about it

    A good way to get the word out about your squeaky new CMS is to blog about it. Set up a blog to share content about the features, pricing, why it’s different from other CMSs & more. A blog is an important channel to market your product. Additionally, it’s free.

  • Issue a press release

    A press release is always a good way to get exposure for a new product, an event or a CMS. The key is to write a good, meaty press release that’s newsworthy.

  • Make use of forums

    There are a bunch of forums and discussion groups online dedicated to web developers, designers, coders who would be interested in new CMSs. Also look for platforms where pain points of existing CMSs are discussed. Here are some I can recommend:

      • Quora (search for questions related to CMSs or even start a blog there)
      • Web Hosting Talk
      • Google Community
      • Web Dev Forums

  • Do the same with social media

    Like forums, social media gives you a wide reach. Create a product page & give regular, relevant updates about your CMS – upgrades, added features etc. Invite your contacts to follow the page, engage with customers, answer queries about the product etc.

  • Use email marketing

    Email marketing is another great way to target potential customers, especially if your CMS is for a niche audience. Your first step is to put together a mailing list with such customers. With email marketing, you can send updates, upgrades, product features etc.

Conclusion

Building a CMS is a mammoth task. Once a CMS owner, you will need to look at integrations with third parties, how to sustain your product, funding for the project, maintenance cost & compliance & a creating workable, evolving CMS solution.

If you’re considering building a CMS or currently are, we’d love to hear your thoughts & learnings in the comments section below.

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