Boosting Website Personalization Through Data Science

Almost 20 years ago Jeff Bezos predicted the rise of digital marketing and introduced concepts like “just in time inventory” that was revolutionary at the moment but have since become a common practice. In the same way, Amazon is continuing to revolutionize e-commerce by being as customer-centric as possible. This is another of Bezos’ ideas, voiced back in 1998 when he described the concept of a personalized store, tailor-made to the client. At this time, Bezos imagined a shopping referral service for Amazon’s 4.5 million customers, essentially 4.5 million stores catering to just as many people. It was only a matter of time and finding the right technical solutions to achieve this vision.

It became possible by looking closely at data and connecting it with the robot-portrait of the person who created it, then generalizing the result. Right now, data is more prevalent than ever, opening limitless personalization opportunities and raising computational difficulties at the same time.

Creating a Personalized Experience

A buyer persona is a marketing concept that helps to segment the audience. It offers an easy, homogeneous approach to market segments and is described in terms so simple that you can almost feel that you know someone like that. It goes well beyond demographics and behaviors, it creates a character and encourages storytelling by the brand.

  • Market Segmentation

    Personalization begins with segmentation. A good market share is technically identifiable (by IP for example), homogeneous, and relevant from a business perspective. Examples of excellent segments include activity sectors in a B2B setting or a segmentation of customers by marital status or country of origin. It is also common to segment clients by their point along the sales funnel. When defining a segment, it should be narrow enough to require a different experience, but large enough to justify the trouble. Clustering is the technique used on data to identify segments for which further experiences will be designed.

    Resist the temptation to put in many traits and filters that you create such a fragmented landscape that is hard to keep track of.

  • Is there a pattern here?

    Each segment will have their own set of values which define behaviors and ways to interact with the website. The good news is that personalization is mainly based on patterns and repetitive actions, therefore once you know a group, it is easy to anticipate their needs, desires, and likes. Always test assumptions and make changes to the website accordingly, never use intuition as your primary means of decision. This is because, in the end, the goal is to automate the process completely.

Creating a customizable website

Once you have the segments, you need to bring them together in a unitary framework that will have different flavors. For this to work, the design needs to be laid down as containers to be filled with appropriate content for each segment. The way the placeholders will be filled can be rule-based like in traditional programming (if-then-else cycles), it could be powered by machine learning or most likely, represent a combination of the two.

While rule-based personalization is ideal for the home page or initial interaction with the website, as the user diversifies their actions on the site it becomes too complicated to keep track of their movements, and deep learning must replace decision rules.

Using machine learning offers another advantage: as the knowledge base or the offer grows, you only need to have your category tagging in place and done correctly, and you can rely on that for a good recommendation.

Apply this logic to any part of the website: display FAQ relevant to each segment, pull those articles out of your blog’s archive that could make the client remain a little longer on your site or make them move towards the end of the sales funnel.

Making sense of data

What about the actual implementation and challenges? Gathering, storing, cleaning and securing the data pose enough problems to require adequate treatment.

  • Collecting data

    Not all data is valuable or offer answers to your company’s problems. Be sure to create a strategy in gathering your data. Keeping in mind that audiences can include millions of visitors, every piece of collected info should serve a clear purpose, or it is only wasting storage space and computational power.Data science consultants advise preprocessing the received data, especially when dealing with information retrieved from social media. This can help speed up the analysis process and decrease the storage necessity. Most free form data contains significant amounts of noise which needs to be filtered out before using it.

  • First-time visitors

    To personalize the experience of first-time visitors, the best way is to retrieve third party data and create a profile that dynamically changes the appearance and behavior of the website to match the associated segment. This is usually done through IP and the cookies already stored in the visitor’s browser. Always have in place a generic, best-performing variant of the website in case the guest chooses not to disclose any information. Alert the user of the benefits they can collect if they decide to be less secretive or even create an account.

  • Returning Visitors

    Once the initial relationship is established, use to the maximum all the previously collected info to customize the experience. Incorporate that in every element, without becoming creepy, just pleasant and welcoming.

  • Security issues

    Security, data privacy, and protection of personal data remain important problems to be addressed. The solution proposed by some, to encrypt all communication end-to-end is costly, hardly feasible and potentially more dangerous as it can help conceal terrorist acts. A compromise solution is most reasonable.

Erasing the borders in marketing?

Increased personalization leads to an unexpected phenomenon of border dissolution. The rules of B2C are entering the B2B environment and helping companies create a more relevant experience, since, even if you are addressing the needs of a company, the employees are still users that react on an emotional level.

Also, data science is helping companies erase borders through an omnichannel approach that creates a seamless transfer from one device to the other and even extends to the offline approach. The most important lesson to be learned here is that the era of one size fits all is long gone.

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Shared Hosting vs VPS Hosting – The Difference

Many of us have wondered and been at sea when it comes to opting for the most suitable type of hosting for a given project. Whether your customer is a professional blogger or a business owner, you might want to know about the difference – Shared hosting vs VPS hosting.

Let’s walk you through the several advantages each offers and why it may fit your requirements!

Basic Understanding – Shared Hosting

Shared Hosting, in a simple example, is like living a villa with a garden or pool that is also used by your neighbors. This hosting lets you share your resources on a server space with other users and businesses. Since you share the same resources, you use the same storage, bandwidth, and database as the others. It proves to be popular as it is basic, affordable and easy to maintain.

Advantages of Shared Hosting

If your customer is looking for a hosting that is economical and easy to maintain, shared hosting is the perfect solution. This hosting is fairly known for the fact that it suits all the newbies who intend to be on the web since it’s the cheapest form of hosting. You don’t require much technical knowledge to operate this hosting. It is easy and hassle-free when it comes to upgrades, as most of it is taken care by your web host. Not much technical assistance is required and all your installations can be done smoothly.

Basic Understanding – VPS

Virtual Private Server also is known as VPS hosting boasts a pool of features which are significantly different from Shared hosting. It is like living in a single apartment that requires you to maintain that space by yourself. You are responsible for the entire space while having the advantage to customize by choice and need. If your customer’s website is loaded with high-security data and heavy applications, VPS hosting is the ideal pick.

Advantages of VPS

There are no second thoughts when it comes to VPS. It has many benefits just like shared hosting. The main benefit, however, is full root access to your server to configure it as per your needs. One can enjoy full resource allowance like bandwidth and storage which is dedicated to your server. You now have the power to expand your customer’s website over time helping it operate at a high level. No worries for your customer’s website when it comes to security. VPS hosting makes an asset for companies where security is a top priority.

Let’s understand the Shared hosting vs VPS hosting debate with this simple checklist:

Shared hosting is best for you if you are:

  • Experimenting web hosting and not looking to invest much
  • Launching a startup
  • Running a small-medium sized business
  • Less frequented visitors on website
  • Not requiring a lot of space and bandwidth

VPS hosting is best for you if your

  • Budget is big enough to justify opting for a VPS hosting
  • Running a well-established business
  • Business is large in scale
  • Customers’ site frequents large amounts of traffic which call for more space and bandwidth
  • Customers are looking for comprehensive security beyond what a regular shared hosting can offer
  • Clients want to configure detailed aspects of the server

What is best for you

Shared hosting vs VPS hosting comparison is not as comprehensive. Both fit a different type of websites. It all boils down to what your customer’s needs are and how much is one willing to pay. In a lot of instances, shared hosting is a right fit for a lot of individuals or small sized businesses. It is less comprehensive from a technical standpoint with a convenient user interface. On the other side, most established businesses will look for benefits of VPS hosting. This serves all their immediate preferences and provides scalability. They call for enough bandwidth to live up to customer demand and maintain consistent growth, which VPS hosting takes care of.

At this moment, the key differences between shared and VPS hosting are clearly before us. We at ResellerClub offer both, regardless of what size, kind, and type of business. This decision purely depends on you and your need, and we’ve got you covered.

I hope scanning through benefits of each of the product helps you make the right choice for your website. Please leave any feedback or questions in the comments below.


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What is cPanel web hosting?

cPanel web hosting is a Linux hosted solution that is driven by cPanel. In order to know what this term exactly means, it is essential to first know what web hosting means. Web hosting is a service that allows business or individuals to host their website or web page on the internet. The files of this website are stored on servers which look like the CPU of a computer. In order to host your website, you will need your own domain. Once you get your hands on your own domain, you will also get your own email address for the same.

Hosting your own website is one thing. But as the owner of your website, you will need to manage the files on the website, control emails or maybe add domains or subdomains. In such a case, managing these important assets of your websites should not be a pain. This calls for an interface that will allow you to manage services provided by the server. In such cases, hosting a control panel becomes necessary. A control panel is a web-based interface which enabled users and admins to manage their server through their web browser. Some of the most popular names who provide these panels include cPanel, Plesk, Venta, Sentora, InterWorx etc. Of all the names available, cPanel is most popular.

What is cPanel?

cPanel is an online control panel which helps you manage your Linux-based hosting service. It allows you to take care of daily administrative tasks like maneuvering emails by creating and managing email accounts, resetting passwords and setting mail forwards. Apart from this, cPanel enables its users to create & download backup archives from their websites, uploading & managing files, managing add-on domains, FTP and security measures as well.

What makes cPanel popular with web professionals?

cPanel is a favourite with web professionals because of its simple GUI (graphic user interface) that allows users to manage the files with ease. If you are not using a website builder and are looking to avoid the hassle of managing system admins, cPanel is a great choice. Having said this, there are several other reasons that make cPanel a favourite with web professionals. With this article, you will know what are features and advantages of cPanel web hosting and what makes it a preferred choice for managing web hosting.

Part 1: What are the features of cPanel web hosting?

Web hosting with cPanel has several features that cover security, file management and app installation. Let us look at them one by one to see what they are all about.

1.Managing FTP accounts

FTP or File Transfer protocol is a protocol that allows users to upload, download, delete or move their files on the server. cPanel web hosting allows you to manage this at ease with the help of FTP accounts. Once you sign up for cPanel web hosting, an FTP account gets created automatically within the cPanel. Also, you can create several FTP accounts without giving access to unwarranted users. cPanel also gives you the control to decide which user should be given what level of access by assigning that user to a specific directory.

2. Solid database support

cPanel is supported by MySQL and PostgreSQL. Both structured query languages are possibly the most widely used query languages used to fetch information from databases. With cPanel web hosting, your website gets fortified with a solid database management system. Moreover, you can also use the cPanel to configure remote access to MySQL databases. With this, the MySQL databases will be accessed through external hosts.

3. Add on domains as per hosting plans

You can add multiple domains when you deploy cPanel web hosting and also edit the zone files of these domains by making changes in their records.You can add as many as 3 domains with the business plan and add unlimited domains with the professional hosting plan. If you want to make your website available through a different domain name, you can do that with the help of domain aliases feature in cPanel. Apart from creating domain aliases, you can also redirect a particular webpage to another domain with the help of the Redirect feature. Moreover, cPanel web hosting also allows you to add subdomains as well.

4. Email management as per hosting plans

cPanel web hosting offers myriad ways of managing your emails.You can create unlimited email accounts with any plan that you buy. Not to mention the unlimited disk space that comes when you are choosing cPanel shared hosting. It also provides you with a mailing list option to simplify sending emails to multiple users. You can also filter emails as per your choice and forward emails to people you want. Some key features of the cPanel email hosting are that it provides you with Apache’s Spam Assassin which helps you identify unsolicited spam mails and erase them for good. In addition to this, you can also use BoxTrapper to filter the spam mails from your inbox through response verification. Through this verification, you have control over which emails can reach your inbox. In a nutshell, BoxTrapper saves you from unwanted mails.

5. AWStats

With cPanel web hosting you can view the number of visitors on your website through AWStats. This allows you to know how well your website is performing and helps you identify what you can do in order to improve the performance of the website. As you upgrade your web hosting plans according to your requirement, you can further enhance your visitors as well because of sustainable resources.

6. Softaculous scripts that can be installed within the cPanel

cPanel web hosting allows users to automate their application installs with the help of Softaculous script installer. This allows users to install more than 400 applications through just one click. Some of them include WordPress, Joomla, Magento and Drupal. This makes cPanel web hosting all the more popular among many web professionals since cPanel does not prefer a particular set of applications. There is everything for everyone.

7. Cloudflare and Port 80

cPanel web hosting gives users access to Cloudflare, a content delivery network that secures and accelerates websites. Once you have access to Cloudflare through your cPanel web hosting, your web traffic gets routed through a global network that optimizes web page delivery so that the visitors’ pages get loaded faster. Also, Cloudflare protects you from DDoS and other attacks. Apart from Cloudflare, users who enable the Port 80 through cPanel web hosting can block spams and protect themselves from attacks as well. This makes cPanel web hosting more secure in comparison to other hosting and panel providers.

cPanel web hosting serves as a complete package when it comes to control, security and freedom to manage your website. In addition to its salient features which are appreciated by web professionals, what makes them stick to cPanel web hosting is the long-term benefit that they provide. Here are some of its key advantages.

Part 2: What are the advantages of buying cPanel web hosting?

Points that make cPanel stand out from the rest are many. But here are some key advantages that truly give an advantage to its users.

1. Provides you a with a shared package

cPanel web hosting will give you total control over software as well as hardware applications. You can shut your server down from a remote location and reboot your operating system if needed. Also, you can choose any kind of Linux based hosting plans, typically ranging from VPS, shared or dedicated. In addition to the cPanel that is given in the hosting plans, you can avail WHM (Web Host Manager) if you switch to the VPS server and WHMCS (Web Hosting Manager Complete Solutions) if you opt the Reseller hosting package.

2. Pre-installed cPanel that monitors performance of website

When you buy a cPanel web hosting plan, you get a c-Panel pre-installed with the same. Which is why you end up saving the time that goes into installing any other panel. Also, you can monitor the performance of your website. If you happen to update your hosting plan and upgrade the resources you can also keep a check on the number of resources utilized in terms of disk space or speed etc. This allows users to keep track of their resource usage for a particular server.

3. Backup and scale

Web hosting via cPanel ensures that your data is safe and secure. Most importantly, a backup can be taken at any time because cPanel has integrated itself with software like r1soft and idera. Also, cPanel can be scaled according to the choice of your hosting plan. You can choose any kind of a hosting plan. Some of them include: Reseller hosting, VPS, dedicated servers or even shared hosting plans.

4. Economical as compared to Windows

Users of cPanel are happy with the fact that the licenses of cPanel are not costly like other platforms. This is another reason people prefer cPanel over others. cPanel web hosting is not a service that just aggregates all kinds of features together to spoil users for choice. Instead, it is a conglomerate of rightful applications that are assembled to ensure the robust management of your website. All the features that are added are well thought of keeping different kinds of web professionals having different needs in mind. So, when the user’s needs are kept at the fore, it is hard for anyone to turn it down.

We hope that you have understood what cPanel web hosting means and what it has in store for you. In case you have any doubts or queries regarding the same, do let us know.

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Design Domains

6 Web Design Trends to watch out for in 2019

The creative world of web design is always changing for the better with new tools, functionalities, and workflows emerging to take center stage. Last year saw some promising web design tools such as chatbots, web animations and conversational interfaces come into play. As we ring in 2019, it’s time to start thinking about the web design trends that are bound to be strong front-runners to dominate this year’s web design space. Here are the popular web design trends we’ve compiled for 2019.

  1.       Video Content

    Video content on the web needs no introduction. Videos add an element of mix and match to your web design, at the same time, catering to a dynamic audience who love to scan the content in a matter of few seconds to a min rather than read the heavy text.  

    All through 2018, we have seen videos emerging be it, ‘How To Videos’, ‘Vlog’ content, and so on. And the reason this stands out is that Google the search engine giant has moved towards mixed search results, even as a featured snippet above the generic text content. It is this move by Google that has propelled the video content generation, and integration with web design to enrich the user experience further in 2019.

  2. Rich Vibrant Colors

Color is one of the most stimulating tools in a web designer’s toolkit. Color helps set the tone of the website and attract every visitor’s attention. With web designers getting more experimental, 2019 will surely witness richer, sharper, bolder and more vibrant colors taking the limelight. This is strongly supported with latest technological advancements that have enabled device screens to reproduce ultra-high definition and 4K resolutions. F3.Space is a great example of a website designed with a rich and vibrant color palette.

  1.        More Animation

Since time immemorial, animation has been a web design trend every year as it constantly looks to make itself better and more intuitive. Pegged to be a brand’s strength in the digital world, animation helps convey more information in a way that is attractive and easily ingestible in a matter of seconds. Animation improves website design as it adds character to a brand and contributes invaluably to storytelling – precisely why animation will be adopted by several older brands to create a more striking online presence.

  1.        Custom Illustrations

2017 & 2018 saw numerous websites using illustrations and this trend is only set to become more prominent. Illustrations are a brilliant way to add flare and breathe life into plain jane websites usually characterized with dry content. Furthermore, they don’t hamper the functionality and, instead, serve as an effective avenue for presenting information. Brands can use custom illustrations as a strong design element to spruce up their website and therefore, they make for an interesting web design element to lookout for in 2019.

  1.        Animated CSS

2018 will witness CSS animations take over the ‘party piece’ throne from video. As super engaging as it is, video takes up too many resources and doesn’t offer the same visual experience on every device. This means that the primary message of the video often gets missed. On the other hand, animated CSS is dynamic and can be customized for every device type. This makes CSS animations an efficient tool that will surely take charge in 2019.

  1.        Bold Typography

For any website, typography is a very strong visual tool to grab eyeballs, evoke emotion and impart information in an engaging fashion. With web designers shying away from web-safe vogues, 2019 is slated to be the year of custom font selection and bold typography trends. Experts suggest that web designers will make smarter choices in choosing typefaces and serif and sans serif fonts will make a comeback this year.

For more resources on web design, check out the design section on our ResellerClub blog. So, dive into design trends for this year and make your website a path-breaking piece of art with a harmonious blend of form, function and flare. On that note, have you checked out the global web design competition,


If you have a website on any of the following domain extensions, you can submit it to the web design competition powered by Radix and stand a chance to win prizes worth $30,000: .SPACE, .ONLINE, .FUN, .SITE, .WEBSITE, .STORE, TECH, .HOST, .PRESS. What are you waiting for?!

Article updated in June 2019

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Getting the most out of Google Analytics – Part I


When it comes to assessing the success of an online marketing campaign, a website or a product, numbers are of utmost importance. Google Analytics has been revolutionary in tracking some of these numbers. Google Analytics has been useful to view page traffic, unique visits etc. But the more important question now that you have access to these numbers is, what do you make of it?

In this ‘Getting the most out of Google Analytics’ series, I hope to help you as a marketer use the numbers you generate to move your business forward. In this first part of the series, we’ll look at Goal Setting & Tracking.

Metrics that Matter

A lot of us think of Google Analytics as a tool to give us numbers, on-page traffic & visitors. Google Analytics actually gives us many more metrics that we need to be looking at:

  • Leads
  • Event registrations
  • Whitepaper / ebook downloads
  • Sign ups, etc.

So with these, how can you measure success? The answer is with ‘Goals’.

Google Analytics allows you to track goals in 4 ways:

  1. Destination
  2. Duration
  3. Pages / Screen per session
  4. Events

Coupled with these goals, you can also create goal funnels that allow you to see just how many people moved through each step of your marketing process and at what stage they dropped out. This important information that could be telling you whether your page needs fixing or your product price is too high or a page is too confusing or not interesting.

Goal funnels should not be used unless you require the user to move through a series of pages. This is because unless it’s mandatory, users rarely follow a clear path on your website and tracking a goal funnel might prove futile.

Google Analytics Goals on the interface: The Set up

Step 1: Go to Google Analytics standard reports

Step 2: Select the website for which you want to create the goal

Step 3: Click on Admin on the bottom LHS

When it comes to assessing the success of an online marketing campaign Getting the most out of Google Analytics – Part I

Step 4: Click Goals

When it comes to assessing the success of an online marketing campaign Getting the most out of Google Analytics – Part I Step 5: From Goal sets, hit +New Goal to set up a new goal

When it comes to assessing the success of an online marketing campaign Getting the most out of Google Analytics – Part I

Step 6: Name your goal (something that’s clear enough for you to remember what you’re tracking)

Destination Goals

This goal enables you to keep a track of specific URLs. When a user visits that URL, the goal is triggered. These work if you want to check payment confirmations, success pages (ex: /success.php) etc.

When it comes to assessing the success of an online marketing campaign Getting the most out of Google Analytics – Part I

This goal is important if you want to measure:

  • Purchases (Ecommerce)
  • Form submissions (Leads)

What you can do with this: This goal is important for you to understand if your users are reaching the aim of the website – is she/he making a purchase? How many are making a purchase in a day/ month. If not, you can even find out where in the funnel she/he’s dropping out.

Duration Goals

This goal allows you to track how long your visitor was on your page. If your website is a blog, you probably expect him/her to stay 30 seconds or longer (or 5 seconds and less if it’s not what he/she wants to read). The duration goal is triggered if your visitor stays longer than the time you set.

When it comes to assessing the success of an online marketing campaign Getting the most out of Google Analytics – Part I

This goal is important if you want to measure:

  • The quality of your content (if she/he stays longer, you know she/he likes the content you share)
  • How engaging your content is
  • On the negative side, how long it took her/him to reach her/his desired aim
  • Visits below a specified amount of time

What you can do with this: This is valuable information to know if your website / blog offers users content that makes them stay. This could help you assess how you can improve your website design probably by using attractive images, improve user experience by adding clear navigation or add engaging content so the user takes lesser time to reach his desired aim.

This is also useful for support sites who are trying to help customers answer their questions as fast as possible.

Pages / Screen per session

This goal is triggered when a visitor visits more than one page on your website (depending on how many pages you set as a goal).

When it comes to assessing the success of an online marketing campaign Getting the most out of Google Analytics – Part I

This goal is important if you want to measure:

  • Again, content quality
  • Engagement
  • Ease of navigation
  • What pages your customer is viewing

What can you do with this: This information is useful to track your customer’s “footprint” on your website. Once you have this, you can profile your customer and feed content that is tailored or at the minimum, of interest to her/him. An e-commerce site can use this information to display to the user Similar Items or Others Also Viewed content.

Event Goals

Event goals are slightly more complex. You will need to set up the events which you can then select as your goal. You will need to add some JavaScript code to the element you want to track. Analytics will track this when the event has occurred. For more on that, check out the Google Analytics Event Tracking Guide.

When it comes to assessing the success of an online marketing campaign Getting the most out of Google Analytics – Part I

When you set up an event, you define it with a category, action, label & value. The event goal will be triggered only if the event matches each of the criteria you’ve defined.This goal is important if you want to measure:

  1. External links
  3. Time spent watching videos
  4. Social media buttons
  5. Widget usage

Do note that you cannot use event goals in a funnel. The steps of the funnel need to be a link (which includes the goal). Therefore, if your steps do not have unique URLs and you still want to build a funnel, you’ll have to use those virtual pages. 

What can you do with this: Like I mentioned above, this goal can enable you to track just about anything – from downloads, to social media clicks to time spent on videos. With access to this data, you can attempt to understand what your customer’s interests are. You can even run remarketing campaigns on Facebook, Twitter & other social media to target the right audience.


Google Analytics have proven to be extremely useful for marketers and businesses. However, knowing what to do with these numbers is key. TrackMaven is also a great software that can help you make sense of Analytics. In part II of the Getting the Most out of Google Analytics Series, I hope to cover the power of UTM links in email campaigns and how to use it.


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Node.JS in Comparison with Python

Being a developer who is well versed in multiple programming languages or when trying to learn a new language to develop your app can sometimes be a hassle. After all, selecting the right language for development and in turn, the platform is an important step when designing the back-end of your application. Presently there are quite a few platforms that offer flexibility and reliability when it comes to developing a web app.

In this post, we’ll be covering two of the most popular development platforms, Node.JS and Python, with an aim of figuring out how Node.JS fares in contrast to Python.

What is Node.JS?Being a developer who is well versed in multiple programming languages or when trying to l Node.JS in Comparison with Python

Node.JS was first released in 2009, by Ryan Dahl. It is an open source JavaScript-based runtime environment that’s built on Chrome’s V8 engine. It runs server-side scripts enabling developers to build powerful and scalable applications. Node.JS is supported by various platforms like Windows, Linux, Mac OS X, Unix etc.

Features of Node.JS

  • Node.JS is easy to learn, understand and implement.
  • It uses JavaScript for server-side scripting.
  • It is highly memory efficient as it runs single-thread, asynchronous programs allowing dynamic page content generation.
  • Its libraries are non-blocking, i.e the server doesn’t have to wait for the API to return data and can continuously move on to the next request.
  • Although Node.JS runs on a single-thread it is scalable to support single as well as multi-threaded applications.

Where to use Node.JS?

  • As a developer, if you usually create server-side web apps that don’t have many CPU computations then Node.JS is a good choice. You can completely build your web app in JavaScript using Node.JS and a JSON oriented database.
  • Another application where Node.JS can be used is an application dashboard that monitors a website. If you help customers by building real-time visually interacting control panels that tracks the visitors in real-time basis then Node.JS is the best choice, with its two-way client-server communication sockets.
  • For many web platforms, data streams are considered to be different entities distributed as HTTP request and response. However, these two are not separate. With Node.JS, web pros can use this feature to process files at the time when the files are being uploaded. This helps in reduction of processing duration when the data streams. The best thing is that this can even be used when deploying the recording in real-time.

Node.JS or Python: Which to Choose?

Although the choice of choosing which back-end platform to use heavily relies on the fact of what you wish to build using the platform.

If you are committed to using JavaScript and build real-time web app projects and chat applications then Node.JS is the one recommended with its faster web page loading time and support.

However, if you want to build exhaustive mobile and web apps and are dealing with the server-side of the project, Python is the way to go with its object-oriented, procedural and functional styles. Also, you can use Python to develop GUI side of the applications, machine learning, and AI applications. Have a look at the 6 best GUI frameworks for Python we’ve compiled.


On a whole, both Node.JS and Python are favoured by web developers and neither is going to lose focus for at least some years to come. Both the platforms have their own pros and cons, all that matters is which drawbacks you can ignore as long as your application isn’t affected and you’re good to go.

If you have any suggestions, or you prefer one platform from either of these do let us know in the comments section below.

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How to add Google Analytics to WordPress

Every day we engage in some or the other activity, be it counting the calories consumed, steps climbed, the revenue our business generates or analyzing the growth of shares and income. It is very important in all these cases to measure our performance, as performance is a key indicator of growth.

When you create a WordPress website, more precisely – a business website, it is important that you choose the right WordPress hosting plan for it. Similarly, it is equally important to keep track of the website and ensure it delivers on the goal(s) you built it for. For instance, do you know what pages your customers view most or what it is about some pages, that they attract the maximum viewers? Analytics is what comes in handy at a time like this.

In this blog post, we’ll cover the most popular analytics platform i.e Google Analytics and how to add Google Analytics to WordPress.

What is Google Analytics?

Google Analytics is a web analytics service offered by Google to monitor and track your website’s incoming traffic from various sources. It is a freemium (free plus premium) service. It provides in-depth tracking of individual posts on the website/blog, different landing pages, sessions and performance reports to better track your traffic.

The Importance of Google Analytics

Google Analytics can primarily be used for;

  1. Measuring the traffic of your website in real-time and allowing you to compare data with different timelines
  2. Discovering not only the geographical region that your audience comes from but also their online source (social networking sites, direct or referrals) and the browser used.
  3. Noting the keywords used by visitors to your website. This gives you the most used keywords and you can use this data to optimize the posts on your website.

Steps to add Google Analytics to WordPress:

  1. Using a Plugin

    Adding Google Analytics to WordPress is simple. All you need to do is follow the steps in this specific order:

    Step I: Create a Google account and sign up for Google AnalyticsEvery day we engage in some or the other activity How to add Google Analytics to WordPress

    Step II: The next window will ask if you wish to setup Google Analytics for your website or mobile app. Since we want to install it on our WordPress site, we will select the website option.

    Every day we engage in some or the other activity How to add Google Analytics to WordPress

    Step III: Scroll down the page and select the checkboxes you want. Finally, select the ‘Get Tracking ID’ button. This tracking ID will be added to our plugin on the WordPress site. The tracking code allows Google to track visitors to each page of your website.

    Every day we engage in some or the other activity How to add Google Analytics to WordPress

    Step IV: Access Tracking ID

    Now you’ll be presented with a code that you will need to insert into your WordPress website. Copy everything in the script tag and paste this code on the page you wish to track.

    Note: I have hidden the tracking code for privacy purposes.

    Every day we engage in some or the other activity How to add Google Analytics to WordPress

    Step V: Adding the Plugin:

    There are several Google Analytics plugins available for WordPress such as Google Analytics by ShareThis, MonsterInsights etc. However, ‘MonsterInsights’ is the most popular one with over 1+ million active installations. Download the plugin from the WordPress store and install it in your WordPress dashboard. This will help you add Google Analytics to WordPress.

    Step VI: Activation

    Once the plugin is activated, your WordPress dashboard will have a new item labelled as ‘Insights’. Click on that and then go to Settings. Here you will find a button saying, ‘Authenticate with your Google account’. Click this to connect your WordPress site to the Google Analytics account. You’ll be asked to verify your account and once this is done the plugin is activated.Step VII: Installation

    Now you’ve successfully added Google Analytics to your WordPress website. It might take a while before your statistics are displayed. All you need to do whenever you wish to check it is to login to your Google Analytics account and see the stats of the page you wish to track.

  2. Without Using a Plugin

    Step I:

    To add Google Analytics to your WordPress website without using a plugin is easy. Follow the above steps till Step IV: Access Tracking ID

    Step II:

    Next login to your WordPress site and click on ‘Appearance’ and then ‘Editor’. On the right-hand side, you will see a ‘Templates’ section. Under that, click on header.php

    Every day we engage in some or the other activity How to add Google Analytics to WordPress

    Step III: Paste the tracking code that you obtained from the earlier step after the body tag. Now click ‘Update file’. You would have now successfully installed Google Analytics on your WordPress website without an external plugin.

    Step IV: You can now visit the Google Analytics dashboard and track the page you want after a while.P:S: In this case, when WordPress Update takes place, it will overwrite and remove the code and you need to manually do the changes all over again.

Testing Google Analytics

Once you’ve installed Google Analytics on your WordPress website, it may take around 24-48 hours for the traffic and reports to appear on your Google Analytics dashboard. In the meanwhile, it is essential to test whether it is working properly.

  1. Using Google Tag Assistant

    Google Tag Assistant is a free Google Chrome browser extension that helps you to verify if Google Analytics has been set up properly.

    Step I: Download Tag Assistant and add it to Chrome

    Step II: Once the extension is added, click done.Every day we engage in some or the other activity How to add Google Analytics to WordPressStep III: Next go to your WordPress website and click on the extension icon again. Then, click Enable.

    Every day we engage in some or the other activity How to add Google Analytics to WordPress

    Step IV: Finally refresh your page. If your Google Analytics code is correctly installed, you will see your Tracking ID when you click the extension icon.

    Every day we engage in some or the other activity How to add Google Analytics to WordPress

  2. Real-Time Reports

    Tracking real-time reports are essential when it comes to measuring the performance of your WordPress business website. Some of the reports that help in this analysis are Traffic Acquisition report provides stats on how many people click on your ads, Landing Pages report tells you which page the user lands on first when they visit your website, New vs Returning report helps you keep a track on the frequency of your visitors among others.Follow these steps to view these real-time reports on your Google Analytics account.

    Step I: Login to your Google Analytics account.

    Step II: Navigate to the view where you have added your tracking code (since you’ve just begun you will have one view only)

    Step III: Open Reporting, on the left side panel.

    Step IV: Select Real-Time -> Overview or Real-Time -> Behavior, to find reports generated in real time. For non-real time reports as mentioned above you need to wait for 24-48 hours.


Google Analytics is a good and effective way to track the visitors on your WordPress website and can help your business grow tremendously. We really hope you found this post informative.

If you have any queries on how to add Google Analytics to WordPress, feel free to leave us a comment below.

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Understanding the Differences between Angular 1.0 and Angular 4.0

In the last few years, technology has evolved rapidly and so have various frameworks. Angular began with the AngularJS framework and within the last five years, it has taken a leap forward from Angular 1.0 to the current Angular 4.0. This development involved major changes in the final developed code size of the application, at the same time enhancing security, scalability, and performance.

In this post, we’ll run through the basic difference between Angular 1.0 and Angular 4.0, their features and why the upgrade has been a boon to the developers.

What is Angular?

Angular is one of the best TypeScripts based open-source front-end framework used to implement mobile and web solutions. TypeScript is a superset of JavaScript that helps build a more powerful and structured code. It was implemented in Angular from version 2.0 and has greatly impacted the security and performance of the applications. As of today, Angular has released 3 versions AngularJS (Angular 1), Angular 2 and Angular 4.

Features of Angular 1.0 and Angular 4.0

Angular 1.0:

  1. Angular 1.0 follows the MVC (Model View Controller) architecture for building client-side web applications.
  2. It supports several languages like French, Chinese Traditional, Chinese Simplified etc.
  3. Angular 1 simplifies tasks like testing, routing, template and binding.

Angular 4.0:

  1. Allows IT teams to render on the server-side, thus providing universality.
  2. Angular 4.0 is faster and lighter, as the code consumes less space and thus boosts the speed of the application.
  3. Angular 4.0 stores object structure as maps, unlike route parameters. To use these parameters on the map, the user simply needs to call a method.

Core difference between Angular 1.0 and Angular 4.0

Angular 4.0 is the recent update from Angular 2.0, supporting TypeScript 2.1.0 and 2.2 which increases the efficiency throughout the application.

  1. Architectural Comparison

    Angular 1.0 was based on the MVC architecture implemented in JavaScript and HTML, where the ‘Model’ and ‘Controller’ are implemented in JavaScript whereas ‘View’ is designed in HTML.

     technology has evolved rapidly and so have various frameworks Understanding the Differences between Angular 1.0 and Angular 4.0

    Post the upgrade to Angular 2, the architecture was remodelled to a service/controller approach.Angular 4.0 continues with the same base with slight changes in the code. It is comparatively faster, reduces code generated by a significant percentage and allows – developers to generate code that can be then used in debug and production mode. technology has evolved rapidly and so have various frameworks Understanding the Differences between Angular 1.0 and Angular 4.0

  2. Angular Universal

    Angular Universal runs your Angular application on the server, earlier it was maintained outside Angular but with Angular 4 it has become a core module. As we know, Angular use a browser to execute applications thus creating pages in DOM (Document Object Model).With Angular Universal Server-Side Rendering (SSR) is possible. SSR generates static application pages on the server by splitting the HTML content in a virtual DOM. The pages are generated and can be served as and when the browser requests them. Universal thereby, smooths the way for web crawlers that helps in SEO, it improves the apps performances on mobile devices & other low-powered devices, and loads the first page fast.

  3. View Engine

    A view engine helps in creating HTML from the views. View Engines are generally a mix of any programming language and HTML and are responsible for writing code in your views. The concept of a View Engine was initiated in Angular 4.0 and the code produced was reduced to over 60% as seen in the architectural pattern.

  4. Animation Package

    In Angular 1.0, the code needed for animation was included in the application by default, whether the developer wished to use it or not. These functions were the same as those part of the core module.However, in Angular 4.0, animation is a separate package. This is another reason the code bundling size has reduced. Should users want to include Animation, they can use the package from the module BrowserAnimationsModule.


With the releases of newer versions of Angular, one question that remains, is AngularJS worth learning? The answer to this a definite yes with it being the basic version, to begin with.

Angular 1.0 and Angular 4.0 are both responsive and dynamic, each having its own set of merits in the field of web app development. If you are a beginner, then it is best to learn Angular 1.0 and then upgrade to Angular 4.0. Both the frameworks are simple and easy to use.

It is best to say that Angular 1.0 is here to stay along with Angular 4.0 and if you wish, you can upgrade to Angular 4.0 at any time.

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Decoding the Intel Chip Vulnerabilities: Meltdown and Spectre

Security has always been of utmost concern when it comes to users and their data. Be it web pros, resellers or the customers, all of us use computers, servers and mobile phones in some form or the other. All of these devices work with an inbuilt processor.

In this post, we’ll decode the confusion and commotion that has left the IT industry in a disarray with recent security vulnerabilities, that was found to affect Intel and other modern chips as well.

What is Intel Chip Vulnerability?

The Intel Chip Vulnerability is a flaw that could allow any hacker to steal data stored in the memory of Intel chips running on personal devices. It includes computers, cell phones, servers in data centres as well as cloud computing services.

During a security research a couple of days ago, there were two vulnerabilities that went public, Meltdown and Spectre. Where Meltdown is said to affect Intel chips, Spectre can affect most of the modern processors.

Meltdown and Spectre – Demystified

The question that arises is, what exactly are these two vulnerabilities and how far & reaching is the damage they can inflict?

So ideally, computers separate applications from reading information that’s passed through the Kernel. But with any security breakout, this isolation is no longer maintained as one program can easily read another program’s memory in the kernel without any permission.

Spectre is designated as Variant 1 i.e the bounds check bypass (CVE-2017-5753) and Variant 2 i.e branch target injection (CVE-2017-5715) can enable attackers to steal information leaked in the cached/kernel files or information stored in the memory of applications.

Research reveals Spectre is supposed to reportedly affect many modern processors like Intel, Apple, AMD (Advanced Micro Devices) and ARM (Advanced RISC MAchine). Furthermore, Spectre involves access to sensitive data that’s stored in the memory.

Meltdown, on the other hand, is designated as Variant 3, rogue data cache load (CVE-2017-5754). This vulnerability can allow hackers to gain entry to confidential parts of a computer’s memory mostly used by any application, program and the Operation System. Meltdown is supposed to affect Intel and Apple processors.

Meltdown also can be said to be like a privilege when escalated i.e an act that takes advantage of a bug, an Operating System error or a design flaw thereby giving an attacker access to resources that are generally protected from any user or application. What this means is, it basically melts all the security boundaries that are otherwise normally maintained. This is more prevalent in the case of Meltdown as it is easily exploitable as compared to Spectre.

According to Daniel Gruss, a researcher from Graz University of Technology who unearthed this issue, “Meltdown is so easy to exploit that we’re expecting [it] to be the significant problem for the next weeks.” The impact of this is high and far-reaching as even personal computer systems are affected.

Recommendations and Fixes

With every problem, there always is a solution, and although there are no solid fixes are available to tackle this problem at the moment. Following are some of the recommendations and fixes issued by leading IT giants, that you can adopt to keep your system secure.

  1. Microsoft released a Security update through their Windows update to address the vulnerability in Windows 10. It has also released guidance for both client and server side. Also, a firmware update is awaited from Intel for hardware protection. Once this update is out it can be separately distributed by the OEMs to fix the issue.
  2. Also, whenever a BIOS patch for a particular hardware is available, it is best to run that too. Another advice from Microsoft is to contact the device manufacturer and install the hardware update, the list of the manufacturers can be found here.
  3. Apart from Microsoft, Google too has documented and released its Security Patch Level for Android in order to limit the exploitation brought on by Meltdown and Spectre.
  4. Furthermore, Apple is said to have released a patch in the version 10.13.6, while Mozilla also, confirmed in their blog that browser-based attacks are more likely to happen now.

This is to say the Operating Systems (Linux, Apple, Microsoft), as well as web browser updates, should be installed on your system the moment you receive them to patch the vulnerabilities.


Overall at the moment, software patches are the only fixes are currently available. Generating fixes are a lot more complicated as they require redesigning of the processor and hardware. However, the fixes for Meltdown are comparatively easier whereas for Spectre they are complicated and still not known for all the versions.

This being said, researchers have said that Spectre is far more difficult to exploit as compared to Meltdown. Though it is predicted that the problem might continue for a longer time. Intel, nevertheless believes it is the most secure manufacturer in the world. And the security patches, both released and the future ones will help in minimizing the problem.

Though there is not much that one can do at this time, take care to install patches and your systems should be safe from any potential attack.

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Do I need Domain Privacy Protection

When you purchase a domain name, there are several add-on features that you can choose to purchase along with your domain. Some features are useful to everyone while some may only be relevant only to a certain set of users. Many-a-time when we realize a service is an add-on we assume that it might not be worthwhile – it is healthy to be wary of unnecessary up-sells, of course, but it is also a good practice to validate the need for a product that is easily available and may add value to you.

One add-on that for domain names (on TLDs that support private registrations) is Domain Whois Privacy Protection. In this post, we’ll see

  1. What is Domain Privacy Protection
  2. Do you need Privacy Protection and
  3. How to enable Privacy Protection

What is Domain Privacy Protection?

All domain names have a WHOIS listing, that goes into a database of all the registered domains and all the registrant information such as address and contact details associated with a domain. This information on WHOIS is available to everyone over the Internet. Without Domain Privacy Protection, all your data is available to the public. Thus, Domain Privacy Protection is a service that hides all your contact information from the public on WHOIS listing.

Privacy Protection is a service that’s available when you purchase your domain name. It is up to you the user to enable or disable it. You can purchase it, at the time of Transferring or Registering your domain name or at any other point in time as long as your domain name is valid. In fact, if you even purchase an SSL certificate for your domain, depending on your hosting provider you may or may not need not disable your WHOIS privacy temporarily though earlier it was compulsory to do so.

Why is it Important?

Domain Privacy Protection has advantages irrespective of whether you’re a Reseller or a Customer. Here are some reasons why you should opt for Domain Privacy:

  1. Safeguard your Information

    When you register your domain name, the registrar is required to enter your contact information by ICANN. WHOIS is a service that manages all the data with respect to domain registration. The WHOIS of your (registrant) domain name lists all your personal data such as Name, Company Name, Address, Contact Number, Email Address etc as contact details for your domain name. If anyone performs a WHOIS lookup then all your personal information is available to them. This is true for all gTLDs and some ccTLDs, as most ccTLDs follow their country-specific policies.One of the primary reasons for WHOIS listing all your information is that ICANN believes in giving internet users the ability to validate the credibility of a website and identify who it is owned by, given the open source/chaotic nature of the internet. ICANN also mandates registrars to monitor data that registrants submit for accuracy. If the information that a registrant provides is incorrect or false it could lead to cancellation of the domain name.However, this does not prevent you from using Privacy Protection services on your domain name. Using Resellerclub’s Domain Privacy Protection you can protect your personal data that you submit while registering your domain name.

  2. Stop Unwanted Contact

    If this data, falls into the wrong hands you may become a victim of spam and other junk calls/emails. When you enable Domain Privacy Protection, your data is hidden from unwanted solicitors and domain hijackers. Not only this but scammers could use your business details for social hacking to taking over your business.Thus, Domain Privacy Protection even helps you keep your domain & business secure.

Steps to Enable Privacy Protect

Privacy Protection is a paid service and valid only for the tenure of the domain name and can be enabled/disabled as and when required. Enabling Privacy Protection with ResellerClub works slightly differently for Resellers and Customers.

For Resellers

  1. When Purchasing Domain Privacy from Express Cart

    As a Reseller, follow the below steps:

    Step I: Login to your Reseller Control Panel and go to the Express Cart

    Step II: Select the option Domain Registration and type in the domain name you wish to purchaseon features that you can choose to purchase along with your domain Do I need Domain Privacy Protection

    Step III: The available domain name with their prices appear, here you are asked if you wish to purchase Privacy Protection. Tick the checkbox, if you wish to enable it

    on features that you can choose to purchase along with your domain Do I need Domain Privacy Protection

    Step IV: Next step is the checkout where you can proceed to pay and purchase your domain name.

  2. Enabling Privacy Protection for an already purchased Domain Name

    As a Reseller follow the below steps:

    Step I: Login to your Reseller Control Panel and search for the domain name you want to enable the Domain Privacy Protection.on features that you can choose to purchase along with your domain Do I need Domain Privacy Protection

    Step II: Click on the Privacy Protection link here, it will ask you to ‘Buy Privacy’ should you wish to enable it. Click on the button to purchase Privacy Protection.on features that you can choose to purchase along with your domain Do I need Domain Privacy ProtectionStep III: Now that you’ve purchased the Privacy Protection it is enabled. As a reseller, you have the option to allow your Customer/Sub-Resellers to enable the Domain Privacy once you disable it.on features that you can choose to purchase along with your domain Do I need Domain Privacy ProtectionStep IV: Click on Update Status Button

For Customers

  1. When Purchasing Domain Privacy from SuperSite

    This method is applicable to both Resellers as well as Customers, but since Resellers already have the option of Express Cart this is more preferred by the customers.

    Step I: Go to the Supersite and enter the domain name you wish to purchase.on features that you can choose to purchase along with your domain Do I need Domain Privacy Protection

    Step II: Once you select the domain name you want, on the right-hand side you see the total cost and the option of ‘Adding Privacy Protection’. If you want to purchase Privacy Protection, click on the link and the following link pops up, here enable Privacy Protection and click Save Settings.on features that you can choose to purchase along with your domain Do I need Domain Privacy Protection

    Step III: You’ve now purchased Privacy Protection and the charges get added to your amount. Now you can proceed to checkout.on features that you can choose to purchase along with your domain Do I need Domain Privacy Protection

  2. Enabling Privacy Protection for an already purchased Domain Name

    The first two steps remain the same as Resellers where,

    Step I: Login to your Control Panel and search for the domain you want to enable the Domain Privacy.on features that you can choose to purchase along with your domain Do I need Domain Privacy Protection

    Step II: Click on the Privacy Protection Link and enable/disable it.on features that you can choose to purchase along with your domain Do I need Domain Privacy Protection

    Step III: Click the Update Status button.

  • Setting Privacy Protection Price

As a Reseller, you can purchase Privacy Protection from us for a nominal cost of 3 USD or 99.0 INR, whereas the average cost is 6 USD.

Once you’ve purchased Privacy Protection, can set the selling price for both the customer and sub-reseller by following this flow

  1. To set the price go to Settings -> Manage Product and Pricing -> Domain Registration. Here go to manage the prices of Add-On Services. Click on Manage Price for Privacy Protection.on features that you can choose to purchase along with your domain Do I need Domain Privacy Protection
  2. Enter the price you wish to set and click on Update Pricing.on features that you can choose to purchase along with your domain Do I need Domain Privacy Protection*This being a demo account the cost price is 0.0 INR


Though it is not compulsory to turn on Domain Privacy Protection, it is worth enabling it as it offers protection and keeps unwanted spammers and hackers at bay.

Hope you found this post helpful. Do leave a comment below if you have any query.

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