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Getting the most out of Google Analytics – Part II

Have you ever clicked a button on a website and seen a really long, confusing link open up in the tab? These long, confusing links are actually essential for tracking a potential lead or a customer. They’re a great tool for a marketer.

If you put up a banner promoting a product on a 3rd party site, how do you measure how many clicks you got from it? If you’ve published a blog as a guest blogger on another website, how do you know how many users came to your website from that particular blog? UTMs are useful to track this.

What are UTMs?

UTM stands for ‘Urchin Tracking Module’. Before you start thinking about sea urchins, let me tell you where ‘Urchin’ came from. Urchin was a web statistics analysis program built by the Urchin Software Corporation. That’s where UTM got its name from.

Have you ever clicked a button on a website and seen a really long Getting the most out of Google Analytics – Part II

A UTM link is simply a link that has tags attached to it. These tags contain information like the source your user came from, the medium etc. This is especially useful when you want to track the effectiveness of a campaign. When a user clicks on the link, these tags are sent back to your Google Analytics account for tracking.

How to create UTMs?

There are a couple of tags that help accurately identify your link in Google Analytics:

  • Campaign Source (utm_source) – The source of your traffic such as: search engine, newsletter or other referral.
  • Campaign Medium (utm_medium) – The medium the link was used upon such as: email, CPC or other method of sharing.
  • Campaign Term (utm_term) – Usually for paid searches to identify keywords. This is optional.  
  • Campaign Content (utm_content) – Additional details for A/B testing and content-targeted ads.
  • Campaign Name (utm_campaign) – A unique name to identify a campaign or a sale.

Let’s take a look at the ResellerClub example below. In this, my objective is to track all those who visited the Reseller Hosting landing page through the call-to-action / link I placed within my email to my customers AND note the campaign they’re interested in – which here, is the Kickstart Sale.

My first step to do this, is to visit https://ga-dev-tools.appspot.com/campaign-url-builder/ with my website product landing page – Reseller Hosting.

Once here, I easily plonk in the details in the fields and the tool automatically generates a UTM link which is now available on Google Analytics for tracking.

Have you ever clicked a button on a website and seen a really long Getting the most out of Google Analytics – Part II

How to view custom campaigns in Google Analytics

Once your link is live & starts receiving traffic, you can track it by logging into your Analytics account > Acquisition > Campaigns > All Campaigns

Once here, look for your UTM by searching by ‘Campaign Name’ and results of page views, sessions etc. will appear.

Have you ever clicked a button on a website and seen a really long Getting the most out of Google Analytics – Part II

Use Cases for UTMs

As I’ve mentioned earlier, UTMs are useful to track and measure the effectiveness of your campaign. You can put these UTMs on:

  • Emails: If you’re emailing your customers about a product launch, you can add a call-to-action like a ‘Buy Now’ and track how many clicks to your product page you received from this particular email.

This will help you assess how effective your email campaign was and if you should continue using this medium to market. You can also link the images within the email like we do for our spotlights on the email footer.

  • Banner Advertisements: If you do some amount of banner advertising, you will be interested in the performance of your ads so you can decide whether you want to continue it. UTM tags can help with that.

They also enable to you to measure which banners perform the best by mentioning the size of the banner or the colour of the banner or anything unique to the banner.

  • Social media:

Posts: If you have a business page on Facebook or Twitter or any other social platform, you’ve probably posted about a sale on your website or directed traffic to your blog. With UTMs, you can track the traffic coming to your blog from a recent post you updated on one / all of these channels.

Cover photos (or any clickable image): The ‘Shop Now’ button on the ResellerClub Facebook page links to one of our product pages. The link is UTM tagged so know the user has landed on the product page from the cover photo.

Ads: Just like banner ads, you can use the UTM tags on ads on Facebook, Twitter, LinkedIn etc. so you know where your traffic from your ad came from and how effective each source is.

You can additionally add the link in the ‘About Us’ or ‘Information section on your email signatures, online documents (like pdf reports), social profiles etc. The downside of using it on the ‘About Us’ section on social platforms is, it doesn’t display a vanity URL i.e. it exposes the tags & makes your link look long.

There you have it. I hope I was able to give you a sufficient overview of UTM tags & their use cases in Part II of Getting the Most out of Google Analytics. UTMs can be powerful & effective. If you aren’t already using them, I have one piece of advice – Think about the Link 🙂

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Hosting

How to delete a WordPress blog

We leave several digital footprints all over our shared online world today. Any action you put forth in the online world, quite literally lasts forever and can almost always be found by a good search engine. Does this apply to a blog? Websites that you delete are often cached by search engines for long periods of time. I’ll take a guess and say that you most likely have a WordPress website or blog. Close to 30% of the internet uses WordPress so I’m sure my guess is not far off the mark. Can you delete a WordPress blog? The answer is yes!

Three important things to note first-

    1. Deleting your WordPress blog or website could still mean that search engines could cache your content for a period of time. We have however, explained how to stop search engines from crawling your website below.

    1. The steps I’ve written about below apply do not apply to free blogs acquired from WordPress.com.

  1. The most important thing to do before you decide to delete your blog is to backup your all your files and content. This is just in case you might need to refer to your old content (for reasons you might not know at present). The unwritten law of the universe states that you will find a reason to need something – the second after you just threw it out. Backing up your blog could get your content back (if/when you need it) as fast as it took to delete it. A good backup tool to use is CodeGuard.

How to delete a WordPress blog?

Simple.

A-Deleting your WordPress files (your WordPress software, themes, plugins, images, video,etc)

    1. Login to your hosting control panel (if you are on a Linux Hosting order this will usually be cPanel, on WordPress hosting this might be a custom interface)–check with your hosting provider if you need help here.

    1. Find the area in your panel for ‘Files’ or ‘File Manager’

    1. Go to your website’s root directory

    1. Select some or all of the files/folders in the root directory

  1. Select the delete option

B-Deleting your WordPress database

    1. In your control panel, navigate to MySQL Databases.

    1. Navigate to ‘Current Databases’

  1. Check the one you wish to delete and select the ‘delete’ option

C-Delete the domain name of your blog

For this, login to the control panel and navigate to where your domain name is listed. You will find an option to delete your domain name.

D-Ask search engines to stop crawling your blog

    1. Login to your hosting control panel

    1. Navigate to ‘File Manager’

    1. Locate the robots.txt file (If it is not present, create a new, plain text  file)

  1. Enter the syntax below

User-agent *scaasddsa

Disallow /

This essentially tells all search engines to stop looking for your file for a search query.

At ResellerClub, we make the process of deleting a WordPress blog even simpler for our WordPress hosting customers. We offer an easy-to-use management panel with a 2-step process for blog deletion:

Step 1 – Select the ‘Reset/Delete’ option for the blog you wish to delete

We leave several digital footprints all over our shared online world today How to delete a WordPress blog

Step 2 – Confirm deletion

We leave several digital footprints all over our shared online world today How to delete a WordPress blog

There. A simple, easy-to-follow guide on how to delete a WordPress blog. If you’d like to start afresh with a new WordPress website, check out our WordPress hosting package crafted for developers and bloggers alike.

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Hosting

Reseller Hosting vs VPS Hosting: The Difference

There are several things one needs to take care of when starting an online business. One of the most important things while setting up your business is a well designed website. And though the look and feel of your website matters a lot, what many people tend to overlook is the hosting.

Good web hosting is equally important as is the design of your website. Good hosting means good page load speed, reduced downtime and support. But with so many hosting options available, how do you decide which is the one for you?

In this post, we’ll compare two popular hosting services, Reseller Hosting vs VPS Hosting and define the parameters on how to decide which web hosting is best suited for your online business.

Reseller Hosting:

Reseller Hosting, as the name suggests is a type of web hosting which benefits a Reseller business owner. In simple words, the Reseller (owner) of the business purchases bandwidth and hard disk space and rents out portions to different customers. Thus, in Reseller Hosting the owner allows different users to host their website on his hosting service where the owner, acts as service provider. Reseller Hosting therefore, is a reasonable way to host many websites on the internet and in turn generate revenue.

Advantages of Reseller Hosting:

  1. Reseller Hosting is easy to setup and manage. Also, you don’t require thorough technical knowledge.
  2. It provides a customizable control panel as well as several themes. With this type of hosting, the Reseller has control over the customer’s control panel. Nevertheless, the customers too can personalize their panel as they wish.
  3. Reseller Hosting is affordable with varied plans to choose from. Also, upgradation is easier. There also is an option to choose between Linux and Windows.
  4. With Reseller Hosting, you can manage all your website using one single control panel, WHM – Web Host Manager, (these websites can be yours or your customers’).

VPS Hosting:

VPS Hosting (Virtual Private Server) is an intersection of Shared Hosting and Dedicated Hosting, i.e it gives the best of both the worlds in terms of hosting services provided. VPS in simple terms can be said to be a physical server that is divided into multiple virtual compartments.

In VPS, the resources like CPU, RAM, disk space and OS aren’t shared like other hosting services. These independent compartments help in maintaining the performance of your website. Owing to this, you as an owner get full root access of your server though you are sharing the main server with other users. Another feature is, VPS comes with WHM (Web Host Manager) using which you can create multiple accounts and this can be used for reselling. Also, if you are a web developer or designer it can be used for powering the heavy built client websites and web apps.

Advantages of VPS Hosting:

    1. Here one server is split and distributed amongst several users, each having their own set of resources.
    2. VPS Hosting is cost effective and allows users to easily scale and upgrade their hosting plans whenever required.
    3. It is fitting for website owners who want a customizable environment and do not have much technical knowledge.
    4. With VPS Hosting you have more control over your server as you have full root access. You can modify name servers, install software etc.

The Core Difference – Reseller Hosting vs VPS Hosting: Which to Choose?

The choice of opting for Reseller Hosting vs VPS Hosting solely depends on the kind of online business you are running. If you’re planning to start a reseller business, then Reseller Hosting is the most logical choice.

Whereas, if you are an already established web business and have started gaining more traffic, such that your current hosting is unable to handle it, then it would be advisable to switch to VPS Hosting.

Herein, lies the core difference, Reseller Hosting allows you to run an online business where you provide hosting service to your customers, while in VPS you could be running any kind of business and only need to purchase the hosting to manage the websites you have.

Conclusion:

In a nutshell, both the hosting services cater to a different set of business audience and are equally good. With ResellerClub, upgradation as well migrating is an easy process with good support and management. Should you be confused, you can start with VPS Hosting and later on migrate to Reseller Hosting if you change the niche of your business or the number of websites you own grow.

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Design Hosting

How to install WordPress plugins

If you are ready to set up your first website and feel a little overwhelmed with how to get started, this blog post is for you. One of the easiest ways to set up your own website is to use the most popular content management system in the world – WordPress. Setting up a WordPress website is easy. 

Once you have set up your WordPress website, you will find that the platform offers various ways to add tons of functionality to your website without you having to code. WordPress does this through software components called ‘plugins’. A plugin lets you add greater functionality to your website without the need for any code. For example, plugins can help you with simple functionality such as adding a contact form to your website easily and quickly (with Contact Form 7) and with more complex uses such as tracking the analytics of your website, creating an online store for you (with the WooCommerce plugin), helping you with SEO (with the Yoast SEO plugin) and more. The number of plugins available is massive and there are several ways to install them to your website. My post explains exactly how to install WordPress plugins

 

How to install WordPress plugins:

There are 2 main ways to install WordPress plugins to your WordPress blog/website.

 

Method 1 – Installing free plugins available on the WordPress platform:

This is done through your WordPress dashboard and is the easiest way to install plugins.  All you have to do is:

  1. Login to your WordPress dashboard
  2. Navigate to ‘Plugins’ in the main menu
  3. Select ‘Add New’

Here, you will see a list of plugins in various categories such as ‘popular’, ‘recommended’, ‘favourites’, ‘featured’. You can also look for a plugin via a keyword, author or tag.

If you are ready to set up your first website and feel a little overwhelmed with how to ge How to install WordPress plugins

Before you install a plugin, be sure to look at the reviews, the rating, whether it is compatible with your version of WordPress(make sure that you first have the latest version of WordPress), the number of active installations. Click on the ‘More Details’ link to read more about the plugin.

If you are ready to set up your first website and feel a little overwhelmed with how to ge How to install WordPress plugins

For our example, we will install a popular plugin called Jetpack.

If you are ready to set up your first website and feel a little overwhelmed with how to ge How to install WordPress plugins

4.Once you’re ready to install, select the ‘Install Now’ button

5.After a few seconds, the button will change to ‘Activate’. Click on it.

If you are ready to set up your first website and feel a little overwhelmed with how to ge How to install WordPress plugins

For Jetpack, installation requires the creation of a wordpress.com account (unlike the self-hosted wordpress.org account that you have). Therefore, you will see the following message:

If you are ready to set up your first website and feel a little overwhelmed with how to ge How to install WordPress plugins

  1. You will need to create a wordpress.com account if you don’t have one already. Once you have logged in with your credentials, the installation is done.

If you are ready to set up your first website and feel a little overwhelmed with how to ge How to install WordPress plugins

 

  1. Log back into your main WordPress dashboard and you will see the plugin in your main menu.

If you are ready to set up your first website and feel a little overwhelmed with how to ge How to install WordPress plugins

 

  1. Select the new plugin from the main menu and follow their specific instructions.

If you are ready to set up your first website and feel a little overwhelmed with how to ge How to install WordPress plugins

 

Method 2 – Installing WordPress plugins from 3rd party websites (usually for paid plugins or those not found on the wordpress platform):

If you have downloaded a plugin from a 3rd party website (these are usually plugin marketplaces), you can upload it via your wordpress dashboard as well.

  1. Log into your WordPress dashboard and select ‘Add new’ from the main menu
  2. You will then see a button that says ‘Upload Plugin’

If you are ready to set up your first website and feel a little overwhelmed with how to ge How to install WordPress plugins

  1. Select the .zip file from your drive and upload it to your dashboard. Select the ‘Install Now’ button and you’re good to go!

If you are ready to set up your first website and feel a little overwhelmed with how to ge How to install WordPress plugins

 

We should also mention that plugins can also come pre-installed with purchase of a WordPress hosting package. For example, Jetpack comes pre-installed with our WordPress hosting product.

 

Before any WordPress plugin is installed, a key issue you need to deal with security. A few key things to keep in mind to minimize security risks through installation of WordPress plugins are to:

  1. Ensure you always have the latest version of each plugin. Plugins that are not updated regularly are open bait to hackers to gain access to your WordPress website.
  2. Read the plugin details carefully before downloading it. Look particularly at ratings and reviews.
  3. Only download plugins from credible websites
  4. Install website security software such as ‘SiteLock’ which immediately scans and removes any malware or threat present on your website.

 

We hope you found this blog post on  how to install WordPress plugins informative. Have you had any issues installing WordPress plugins? Let us know in the comments below.

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6 Best WordPress Email Subscription Plugins

Marketing of your business website is very important when it comes to the success of your business, and emails to your customer base is one of the popular solutions to make this work. One of the fastest ways for a business to grow is to have a larger and an interactive email contact list. However, new website owners or bloggers mostly have a tough time grabbing the attention of their website’s visitors. In fact, it is safer to say deciding on the right WordPress Hosting for your WordPress website is considered a tough task. Nevertheless acquiring customer attention too is equally important. This usually requires understanding your customer’s needs and the pages visited frequently to converting visitors to subscribers.

In this post, we’ll be covering the benefits of an email list and subscription, furthermore, we list down the 6 best WordPress email subscription plugins to help your business grow.

Benefits of a Mailing List:

Building an email list is of paramount importance, more so if you run an online business or are a professional blogger. A mailing list helps give your content more significance which could have otherwise been lost in a sea of social media posts. For example, if you have an E-commerce website you could send your subscribers a newsletter at the start of each month compiling a list of upcoming promos, new product launches, achievements and statistics of the past month, etc.

Two key benefits of having a mailing list are:

  1. A mailing list gives you a direct connection with your subscribers who are in essence your customers or potential customers
  2. It also helps you in strengthening and building your brand. This can be done by sending monthly newsletters to your subscribers

Purpose of an Email Subscription

Email marketing far surpasses social media in terms of customer base, conversion and retention. If a user shows interest in a particular product or content, then email subscription is a good way to deliver them relevant content and keeping them engaged.

Some of the reasons why email subscriptions works wonders are;

  1. An email is a powerful tool when it comes to the success of your business. This is so because as opposed to social media that gives an air of catching up with trends and bonding with friends. Emails are reliable and directed more towards building a business by cultivating one-on-one customer relationships
  2. Emails are usually targeted to a specific set of audience that has already visited your website, and if they have subscribed to your website it is a clear indication they have liked the content on your website. With this knowledge, you can send them customised emails to yield better results and grab customer attention
  3. Another key reason for having a mailing is that even though your website/blog may be having an RSS feed, there might be some users who may not be that tech savvy and miss getting updates. An email subscription list, on the other hand, simplifies update receiving feature for all your users

6 Best WordPress Email Subscription Plugins

Now that we’ve seen the benefits of having a mailing list, it is equally important to send emails to the subscribers. To help simplify your task, we’ve compiled a list of 6 best email subscription plugins for WordPress. Let’s discuss them in detail below.

  1. MailOptin

    MailOptin is an Email Optin form, that helps in acquiring customers and helps in email marketing by engaging and growing your customer mailing list. It displays messages that are specifically targeted and ‘calls to action’ all over your WordPress site with popups at certain intervals.

    Marketing of your business website is very important when it comes to the success of your  6 Best WordPress Email Subscription PluginsFeatures:

    • Comes with automated email and newsletter builder
    • It can easily be integrated with email marketing services like Constant Contact, MailChimp, MailPoet 3, Campaign Monitor etc
    • MailOptin helps you build beautiful, responsive and professional newsletter emails with its ready templates

  2. Bloom

    Bloom is a multi-facet plugin for WordPress by Elegant Themes. This plugin has some of the most aesthetic templates and can be used to build powerful opt-in forms. It supports 6 different kinds of opt-in forms namely fly-ins, widgets, pop-up, below post, locked content and inline.Features:

    • Bloom supports a lot of templates, though most of them aren’t unique they still have different colour combinations and this helps them to stand out from the rest
    • It has 6 types of triggers that help you configure the right moment to display the forms to your website visitors. They are – time delay, after scrolling, bottom of post, after commenting, after purchasing and after inactivity
    • It works with several email marketing services and has a user-friendly dashboard

      Marketing of your business website is very important when it comes to the success of your  6 Best WordPress Email Subscription Plugins

  3. OptinMonster

    With over 6 lakh active installations, OptinMonster is another popular WordPress email subscription plugin. Owing to this popularity it has now established itself as a Cloud-based application. With this the users are at ease as they can now manage their opt-in forms from a centralized location in a way of estimating your progress, editing, deploying or even creating new opt-in forms. This feature comes in handy when you have several WordPress websites.

    Marketing of your business website is very important when it comes to the success of your  6 Best WordPress Email Subscription Plugins

    Features:

    • It is highly customizable and has numerous opt-in forms namely: popover, sidebar, slide-in, after post, canvas, mobile-only popover and footer. Depending on your plan these forms are included
    • Support content locking i.e displaying content only after a user enters his/her email address and dynamic text replacement in the form
    • Supports various autoresponders, email marketing services and also adding of custom CSS

  4. Email Subscribers and Newsletters

    Email Subscribers and Newsletters is a simple WordPress subscription plugin that enables you to collect leads, create a newsletter, send new blog notification emails automatically, and all this from one single place of management. Also, it allows easy integration with other plugins like Rainmaker and Icegram

    Marketing of your business website is very important when it comes to the success of your  6 Best WordPress Email Subscription PluginsFeatures:

    • Allows admin to view if a particular user has opened the email sent to them
    • Easy customer leads collection by having a subscription box on the website in the form of a website, PHP code or shortcode and even supports various translations
    • Schedules email if required or even allows the admin to send them manually

  5. Thrive Leads

    Thrive Leads is another popular email subscription plugin for WordPress that allows you to grow your list of email subscribers easily. It supports a variety of templates, a drag-and-drop editor to customize the various opt-in forms right from scroll boxes to popups.

    Marketing of your business website is very important when it comes to the success of your  6 Best WordPress Email Subscription Plugins

    Features:

    • It supports several popover triggers like Exit Intent
    • Thrive allows you to easily send your new subscriber a PDF or a free download for signing up on your WordPress website
    • You do not need much technical knowledge because of its easy drag-and-drop customizable form builder

  6. MailPoet

    One of the features of MailPoet is its nature of allowing users to directly create, manage subscriber list and send newsletters to your subscribers directly from your WordPress dashboard. It is notably the best email marketing plugin when it comes to newsletters. It comes up with a simple drag-and-drop editor as well as several responsive templates and a draft newsletter to get you started.

    Marketing of your business website is very important when it comes to the success of your  6 Best WordPress Email Subscription PluginsFeatures:

    • MailPoet supports over 15 languages as translations some of them being French, German, Persian, Turkish etc
    • It allows users to create Newsletters, has an Autoresponder feature, Post Notifications, interactive subscriber/unsubscriber dashboard and statistics
    • Emails generated are responsive and optimised irrespective of the device used to read them

Choosing an Email Subscription Plugin:

Selecting an email subscription plugin much more than the popularity of the plugin largely depends on what you as a user. So before deciding on the best WordPress email subscription plugin for your site, you need to figure out what exactly do you wish to accomplish using it. Be it for creating landing pages, sending out a beautiful email newsletter or simply ease of management.

Once you’ve figured this out, creating and sending beautiful timely emails to your subscribers is an easy task that can be carried out seamlessly when all the logistics and requirements are met.

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How to Install a WordPress Theme

One of the basic things before you move your business online is to build a website, and WordPress Hosting is a good choice when it comes to creating a WordPress website. Once you’ve created your WordPress business website, it is important to install a WordPress theme to give your website a customized professional appearance that fits your objective for the website. A theme is a vivid description of your website, as design and representation go a long way in determining the look and feel of it. There are a variety of themes, each catering to a different set of niche. Take, for example, a rock-band musical website with pastel pink tones, small font size, too much content and no proper page segmentation whatsoever. This website demands a theme that gives emphasis to photographs, audio and video.

In one of our earlier posts, we covered 6 Features to Look for in a WordPress Theme. After we have chosen the theme, the next step is to install a WordPress theme.

In this post, we’ll see the steps required on how to install a WordPress theme on our website.

The Beginning:

There are two ways to install a WordPress theme:

  1. Manually installing a Theme on WordPress
  2. Installing a Theme on WordPress from your WordPress Dashboard

We’ll cover both these methods, let’s start with the first method.

  1. Installing a WordPress Theme Manually using FTP:

    FTP stands for File Transfer Protocol and is used to transfer files between client and server computer systems. For installing WordPress theme manually using FTP, you will need to setup your FTP access within your web hosting. You will require the following:

    • FTP Client Application
    • FTP URL, Username & Password

    Step I – FTP Client Application:

    Firstly, you will need to install the FTP Client Application on your system. There are plenty of applications but the most recommended one is FileZilla. FileZilla is free and easy to use. Once your application is downloaded. Setup FileZilla, you can follow the steps mentioned here to create a connection between the client and your domain name.

    Step II – Unzip your Theme:

    Next step, is to download the theme you wish to upload to your WordPress website, from any theme website like ThemeForest etc. Once the download is done, unzip the folder on your computer.

    Step III- Upload:

    The following steps explain, how to upload a theme on WordPress:

    1. Log in to your hosting server using the FTP credentials mentioned above.
    2. After logging in, go to the wp-content/themes/ folder. Here, upload the content of the unzipped theme folder from your system.
    3. The uploading starts now, this may take a while depending on the speed of your internet connection.
    4. After the upload is complete, your theme will be in the folder on your server.

    Step IV – Activation:

    Now login to your WordPress Admin dashboard, navigate to the ‘Appearance’ tab and go to the ‘Themes’ page, there you will see the theme you have uploaded. Click on ‘Activate’ to activate the theme.

  2. Installing a WordPress Theme by Uploading it:In this method, we will cover how to install WordPress theme by uploading it to your WordPress dashboard. For that you need to download a theme from any WordPress theme website. You can install a free or a premium theme. Free themes are directly available in the WordPress directory whereas, premium themes need to be downloaded from external sources.For our purpose, we will be using a custom WordPress theme. To install a WordPress theme of your choice, download it and store it on your computer, from there you can upload it to your WordPress admin area.Step I: Login to your WordPress dashboard and go to ‘Appearance’. In the Appearance header, you will find the option ‘Themes’, click on that.One of the basic things before you move your business online is to build a website How to Install a WordPress ThemeStep II: Once you click on the ‘Themes’ tab, the theme page will open. On that page, you will see the ‘Add New’ button. Click on that.

    One of the basic things before you move your business online is to build a website How to Install a WordPress Theme

    Step III: After clicking on the ‘Add New’ button, a new page opens with the button ‘Upload Theme’ to upload the theme to WordPress website.

    One of the basic things before you move your business online is to build a website How to Install a WordPress Theme

    Step IV: After clicking on ‘Upload Theme’ you will be asked to Browse the theme, choose the file (.zip file) and then click ‘Install Now’

    One of the basic things before you move your business online is to build a website How to Install a WordPress Theme

    Step V: Once your chosen theme is installed, click on ‘Activate’ and preview your theme.

    One of the basic things before you move your business online is to build a website How to Install a WordPress Theme

    You’ve successfully uploaded and installed the theme on your WordPress website.

The End:

After completion of the above steps, you’d have installed a theme on WordPress website and your professional looking website is now ready to be launched to the world. Try to keep your theme as simple, uncomplicated and professional as possible to attract more users.

Hope this post on how to install WordPress theme was insightful. Have any comments for us? We would love to hear your comments and suggestions. Drop them in the comments section below.

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Big Birthday Bash Celebrations – ResellerClub’s 12th Anniversary!

We turned 12! If you’ve been following us on social media, you’ve probably already seen the Facebook live video of our cake cutting & a closeup of the cake itself. In case you missed it, I’ve got it right here for you:

All this to say, we completed 12 fabulous years & we’re celebrating with our traditional Big Birthday Bash sale! If you’ve been with us for over a year, you probably already know that the Big Birthday Bash sale is when we give the biggest discounts of the year. This year is no different.

We have deals on a bunch on hosting products:

  • Cloud Hosting – Flat 50 % off
  • Multi-Domain Hosting – Up to 40% off
  • Reseller Hosting – Up to 50% off
  • Dedicated Servers – Up to 20 % off

Speaking about our 12th year anniversary, Shridhar Luthria,  our very own Business Head at ResellerClub said, “We’re extremely grateful and privileged to have completed 12 years in this industry. In keeping with our Big Birthday Bash tradition, we’re offering huge discounts on all our popular domains and web hosting products. We believe this is a great opportunity for those getting started and for our existing clients to ramp up their business and set the tone for a fabulous 2018. We want this year to be for the web pros and we’re doing all we can to support that vision.”

We’ve had a great year with Ctrl+F5 events, WordCamp participations, product launches like higher performance VPS variant (KVM), Cloud Hosting, CMS hosting with WordPress & more. We’re excited to step into a new year with you all. The past 12 years have been fantastic and if you’ve been a part of our journey in any way, small or big, we’re grateful to you. We hope you celebrate this occasion with us by making the most of our promos. We don’t want you to miss out!

A big thank you for all your wishes on social media 🙂

ve probably already seen the Facebook live video of our cake cutting  Big Birthday Bash Celebrations – ResellerClub’s 12th Anniversary!

ve probably already seen the Facebook live video of our cake cutting  Big Birthday Bash Celebrations – ResellerClub’s 12th Anniversary!ve probably already seen the Facebook live video of our cake cutting  Big Birthday Bash Celebrations – ResellerClub’s 12th Anniversary!

Cheers to 12 years! We hope each of you enjoys the party and makes the most of our promos!

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Categories
Design

Types of Logos – How to Create a Logo that Properly Represents your Business

What is a logo?

In simple words, a logo is a symbol made up of graphics and texts to represent a company. The purpose of a logo is to make your audience understand what your company is all about- its products, services, values and business ideology. A well-designed logo helps you create the brand identity of your organization and helps you stand out from the crowd.

This symbol is so powerful that it helps in forming brand perception, and also influence purchase decisions of your potential customers. Thus, a good logo design is imperative in forming a strong brand identity of a company in the market. But did you know there are different types of logo? Let us take a look at different types of logo and take your pick.

  1.  a logo is a symbol made up of graphics and texts to represent a company Types of Logos – How to Create a Logo that Properly Represents your BusinessLettermarks- Such logos are typography-based logos that is made up of few letters generally a company’s initials such as IBN, NASA, CNN to name a few. The lettermark logo is all about simplicity and makes your company name easy to remember. This logo particularly works great with companies that have a long name.

    For instance- National Aeronautics and Space Administration it is too long and difficult to remember as compared to NASA. We all agree that NASA is easier to remember, pronounce and has become a brand identity now. So, if your company has a long name, you can give a thought about lettermark logo.

  2. Wordmarks- Wordmark logo is a font-based logo that focuses on the name of the company not only initials as in the case of lettermark. In such logos picking the ri a logo is a symbol made up of graphics and texts to represent a company Types of Logos – How to Create a Logo that Properly Represents your Businessght font is extremely essential as they make the essence of the entire logo design. So, you need to pick a font that reflects your business’s personality.For Example-

    If you have a fashion brand then going for a trendy, elegant font that gives a high-end feel makes the great option whereas legal firms and business agencies prefer conventional heavier text fonts that convey authenticity, security, and credibility. Google and Coca-Cola are so far the best examples of wordmark logo.

  3. Pictorial Marks- Pictorial mark is popularly known as a logo symbol, is a graphic based design, an icon or an image that represents the business in the best possible way. The image-based logos are catchy, instantlyrecognizable, and makes a strong brand identity. However, the challenge with pictorial mark logo is that you need to pick an image very wisely because it defines your company’s entire existence and will become synonymous with your company name.The well-known brand Apple

    and Twitter are the finest examples of pictorial mark logos. Though these brands are quite well-established, their logo symbol alone has become so popular and extremely recognizable. Although pictorial logos make a great option, it can be tricky for new companies or businesses that are having a hard time in creating a brand identity of their company.

  4. Abstract Logo Marks- An Abstract logo mark is similar to a pictorial logo but the difference lies in the  a logo is a symbol made up of graphics and texts to represent a company Types of Logos – How to Create a Logo that Properly Represents your Businessselection criteria of an image. In the abstract logo design, instead of having a recognizable image like a bird for twitter or an apple, it’s an abstract image or form that represents your brand. The good thing about abstract logo marks is that they don’t restrict you to stick to a recognizable image rather gives you the liberty to create something totally unique that represents your business.Adidas, Nike, and, Pepsi are some famous examples of abstract logo marks. Through an abstract image combined with color and form, you can create a distinctive logo design for your business.
  5. Mascots- Mascot logo are illustrated characters or fictionalized characters that are often colorful, funny and represents your business or brand. This created character acts like your brand’s spokesperson or as an ambassador for your business. Some of the best examples of mascot logos are KFC’s Colonel, this illustrated character has become a symbol of brand recognition.Mascot logos make a great choice for companies that want to create a friendly and wholesome atmosphere around their brand especially if your target audience are young people, kids or families then go for mascot logo.
  6. Combination Mark- Name says it all! A combination mark is a logo that comprises of both an image or graphic design along with the text. There is no hard and fast rule, the picture and text can be put together in many ways such as picture and text can be arranged on top of each other, or can be integrated together to create an image.Burger King and Lacoste are two well-known examples of combination mark logos.
  7. Emblem- The last logo we have on our list is emblem logo. Such logos consists of a font inside an icon or symbol such as seals, badges, and crests. These logos have an attractive appearance and are often the most preferred choice of organizations, schools, govt. Agencies, and even auto industries.Starbucks’ famous mermaid emblem and Harley-Davidson’s iconic crest logo are some famous logos that fall into this category. However, one downside of emblem logos is they are less versatile as compared to other logo types and that’s why it is difficult to replicate them across different branding medium.

Now that you are aware about different logo types, it is time to learn how you can create a one that properly represents your business.

  • Unique Concept- Your logo design needs to have a unique concept that clearly conveys your brand message. Your logo is the first introduction to your company, so it needs to be original and creative so that it helps you stand out from your competitors in your niche.
  • Right Color- Your color choice can make or break your logo design. Each color conveys a different meaning and evokes a particular emotion. So pick a color that goes with the overall messaging and branding of your company. Make sure you do not include too many colors, stick to maximum one or two colors for your logo.
  • Expressive Font- Font is an important element of logo design and plays an important role in the overall look and feel of your logo design. So, you need to pick a font that brings out the personality of your company effortlessly. Remember good font can highlight the key points of your product or services whereas an inappropriate font can prove detrimental to the image of your company.
  • Durability- Don’t make your logo inspired by the ongoing design trends as we all know trends are temporary. A logo design that is made totally around the trends will look good only for some time but will lack efficacy in the long run. However, you need a durable logo to create a strong brand identity of your company. So, come up with an innovative idea to create a timeless logo that does not get affected by the passage of time.
  • Versatility- Versatility is another ingredient of a great logo design. To ensure that your logo is versatile, you need to create it in the vector format so that it can be scaled to any size easily without affecting the quality. Vector format is the best option for creating logos as it is compatible with almost all image formats including jpg, png, gif, tiff, etc.

Final Note:

Though it is highly recommended to hire an experienced graphic designer for your logo design if you have creativity, sound knowledge of graphic designs, and an eye for detail then you can use online logo creator tools to design one for your business. These tools are easy to use and do not require any prior designing experience.

Just keep the above tips in mind and I am sure you will be able to come up with a stellar logo design for your company. Happy Designing!

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Categories
Uncategorized

How to Update WordPress

If you are using a WordPress website and are looking to update it, you can do that either manually or automatically. In case of automatic updates, your WordPress site will inform you of all the updates that are being upgraded within the version. If you are looking to update WordPress manually, it is indeed possible to do the same. However, updating a WordPress website manually will involve upgrading the core, plugins and theme as a whole. Moreover, taking a backup of your earlier files before you get into the updating process is necessary. That being said, it is not difficult to update WordPress manually. In order to make things much easier, we have split its updating process into three stages, namely:

A) Update the core of WordPress

B) Update WordPress plugins

C) Update WordPress themes

With this article, you will know how to update WordPress website safely, stepwise. To start with the updating process, begin with the first stage, which is:

 A) Update the core of WordPress

Before you get into theme or plugin upgrades, it is preferred that you update the WordPress core first since most of the functional aspects of your WordPress website will be taken care of. As a result, you will not face any maintenance or upgrade issues later on.

To simplify this process, we have further divided the updating process into to parts. Installation phase and Transfer & Enabling phase. As the two titles suggest, both phases will talk about how to install and how to copy or transfer files to enable the updates to your WordPress website respectively.

Installation Phase

  1. Take a full backup of your website
  2. Download the latest version of WordPress from www.wordpress.org
  3. Unzip all the files in either a directory or on your machine within a separate directory of your website
  4. Make sure that you have deactivated all the plugins on your WordPress website before accessing the root directory
  5. After deactivating the plugins, access your website’s root directory to delete wp-include and admin directories (This could be done through the public_html folder or via sFTP or SSH).  
  6. Once you delete these directories, install and upload the new version of unzipped files which have the latest version of wp-include and wp-admin to replace the old files with new files on your wordpress hosting plan

Transfer and Enabling Phase

  1. A word of caution: while deleting the wp-include and admin directories, do not delete the WordPress content directory or any of the files included in that directory. Instead, we suggest you overwrite the existing files in the new WordPress content directory by copying the old files into the location of the latest version
  2. Transfer all the files from the ( / ) root directory of latest version of  WordPress to the root directory of your website (you may overwrite a few files, so do not worry about the configuration files since they will not get affected)
  3. In case the wp-config-sample.php file is distributed, you can inspect and analyze whether there are changes with respect to settings. If yes, then you can modify the same
  4. After making the modifications if any, remove the .maintenance file from your WordPress root directory in order to remove the failed update message  
  5. Go to the WordPress admin page ( /wp-admin ). Sign in if you are asked to and in case you can’t, try signing in again after clearing your cookies. You may be asked to upgrade your database if necessary with a prompt message
  6. Enable plugins, and clear your cache to make sure that all the changes are made at your end. Also, check the same for the front end with Varnish caching to see whether the same changes can be seen by your users/customers

With this, your WordPress core is upgraded.

B) Update WordPress plugins

The initial steps to update your WordPress plugins are pretty much the same. Just follow these five simple steps to finish upgrading:

  1. Get the entire backup of your WordPress website
  2. Download zip file of the plugin through the repository of plugins provided with the link provided to download the plugin
  3. Unzip the files on  your machine to create a directory ‘plugin name’ with all the files inside it
  4. Delete the existing plugin directory using sFTP and replace the deleted one with the new one by uploading the unzipped plugin to wp-content/plugins/ directory
  5. Sign in to your website and go to plugins section to see if the changes are updated

This will upgrade your WordPress plugins and you are good to go.

C) Update WordPress theme

Before you go ahead with these steps, please bear in mind that if you have a customized theme for your WordPress website, then you may have to work with a developer to integrate your custom theme. If not, you can follow the steps below:

  1. Take backup of your WordPress website
  2. Download the zip file of your theme
  3. Unzip that file on your desktop
  4. Delete existing theme theme directory from wp-content/themes/directory
  5. Replace this deleted directory with the new unzipped theme into wp-content/themes/directory (you will see wp-content/themes/theme-name/).  
  6. Log in to your WordPress website and go to to the appearance section and click on themes to verify whether the new version is uploaded

Updating WordPress is a simple though slightly laborious process. However, if you face any problems while following these steps or if have any doubts or queries about the same, feel free to comment.

 

 

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Categories
Marketing

How a Quality Customer Testimonial would Benefit your Audience

Customer testimonial videos are not only a great tool to help turn leads into sales, they are also a great way for people to learn more about what your product or service will do for them.

In this article, I’ll be discussing how testimonial videos, as part of your video content marketing strategy, will benefit your audience.

I’ll briefly go through the customer’s journey and how to nurture the right content in each stage. I’ll then take a closer look at the types of content a customer in the decision stage is looking for before diving into the aspects that make a testimonial video useful for your audience.

The Customer’s Journey

It is important to understand the customer’s journey in order to get an idea of what type of content works best in each stage. It goes something like this:

  1. Awareness Stage – The potential customer becomes aware of a need fulfil/she must fulfill.
  2. Consideration Stage – The potential customer then considers different solutions that will help him/her address that need.
  3. Decision Stage – The potential customer is ready to make a decision as to what solution he/she should pursue.

Since each stage requires a specific action from potential customers, it is only natural that all marketing efforts become attuned to the necessities of each stage.

For example, during the awareness stage, your content should be about grabbing people’s attention. Succinct and strikingly beautiful videos highlighting the aspects that set your brand apart from the rest is one way to do it (eg. commercial spots).

For content geared towards those who find themselves at the consideration stage, it is recommended that it be less promotional and more informative. At this stage, customers are evaluating different solutions so brands should focus their efforts on helping customers find exactly what they need to compare across the different products. How-to’s and educational videos are some examples of how to provide this kind of useful information.

Once customers are past the consideration stage, it means they are ready to make a decision. Any content effort at the decision stage should be made in the spirit of sealing the deal. That is, that the customer finally decides on one solution out of the pack.

Testimonial videos are perfect for this last stage. This is what I’ll focus on for the remainder of the article. Instead of discussing how to make a testimonial video, I’ll be focusing on why this type of content is beneficial to your audience.

The human factor: Don’t be a faceless company

In this day an age, it is easy to go by in life with the least amount of interaction with other human beings. Technology has made it so that we can buy, consume and even make a living from the comfort of our own homes. Sure, it has made life a lot more convenient, but it has also made us a lot more weary about the entities we interact with online on a daily basis. Today, you can’t be too sure who is human and who is not.

Even written customer reviews can be the product of sophisticated bots posing as customers. The human side of your brand is important and video is the perfect medium to bridge this gap.

Not only is a video useful to showcase the people behind your brand, it is also an opportunity to let your customers do the bidding for you. This is particularly useful to your audience since they probably want to hear from actual people who have used your product and not just from a spokesperson representing your company.

This creates empathy between your current customers and the future ones, helping you build a community around your brand.

All About The Benefits

Brands are more likely to talk about features rather than benefits. However, in the end, the benefits of a product is all any prospective buyer really wants to know about before making a purchase.

Current customers are more likely to highlight what these benefits are. They’ll intuitively bring to light the must-knows and whys. Think of it as customers speaking a common language amongst themselves. “Buy this because of this”, period! Plain and simple. Your audience will thank you for letting other customers pitch your product in terms they can relate to and not as if they are being sold something.

Buyer’s Anxiety Be Gone

Remember, at this point, buyers probably already have a full rundown of the technical aspects of your product or service. What they don’t know is how your product will fare in the real world or, more importantly, how it will fare with them specifically.

https://www.youtube.com/watch?v=gd_DqkdCPls

Testimonial videos will afford buyers the opportunity to see themselves already owning the product. This will help confirm their decision. It will dilute any anxiety and/or cognitive dissonance with regards to buying the product. Soothing this kind of apprehension is something every buyer wants even if it’s not something they articulate openly. I mean, nobody wants to pay for something and then be unhappy about it, right?

Mix It Up a Little

Consumer testimonials are useful on their own. However, bundling them with other kinds of content makes for a more robust source of information.

For instance, developing a playlist of videos with both testimonials and product demonstrations will help your audience get a more complete picture of what your product offers.

However, this other content, doesn’t necessarily have to be more video content.

Say, for instance, that your audience gets to your video, but they are not able to play it at that particular moment. You can remedy this situation by adding a link with downloadable content. It could be an infographic or if you want to be more technical, you can link it to a whitepaper.

It also wouldn’t hurt to include mentions from trade publications as long as it expands on the items I mentioned earlier in a positive light (human factor, benefits, and mitigation of anxiety)

Doing this will help you cover all the bases so that your audience doesn’t miss an opportunity to learn more about your product.

Conclusion

Finally, a testimonial video is like the cherry on top of a series of promotional efforts on behalf of your brand. So you better make it a good one. By this I mean top end quality video production. And not just in terms of technical quality, but in terms of content quality.

Testimonials should be genuine accounts of actual customers. They should be able to capture all the non-verbal cues that reassure the reliability of your brand. This is more art than science, but if the testimonies speak from a place of honesty, then there shouldn’t be any trouble capturing that human factor. The one that will connect your audience to your brand.

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