Categories
Design

Avoid These SEO Blunders While Redesigning Your WordPress Website

Website design and SEO always go hand-in-hand. A perfect combination of these two helps you to build high-performing websites and achieve the ambitious business targets easily. Both search engines and visitors love information-rich, visually fascinating, and responsive websites.

However, with the changing time, the design of websites become old-fashioned and doesn’t meet the increasing demands of visitors. This is where website redesign comes into play. Website design industry experts recommend updating the design of the web projects at least once in every three years. During this period, websites are less able to meet the modern requirements of visitors.

Website redesigning should be conducted with a definite plan and in a professional manner. If not, chances of blunders are higher. There are many web developers & designers who make several SEO mistakes while redesigning websites.

There is no benefit of optimizing such websites as they would not fetch any business at all. So, are you looking for tips to curb the SEO mistakes while redesigning your websites? If yes, then follow the below-mentioned recommendations:

  1. Using Low-quality ContentThe acute shortage of content is the main problem in a web-based business. The demand is sky-high, but the production is quite low. It is because the unique content is required for conducting almost all types of digital marketing activities.There are many web designers who use low-quality content while redesigning websites. It simply dilutes the effectiveness of redesigned websites and they fail to impress search engines and visitors alike. Search engines can blacklist your website for using copied or low-quality content. It damages your web-based business completely.

    So, use only high-quality content written by professional content writers. You can write the content yourself or purchase it from trustworthy content marketing agencies. Review the written content at least two times to eliminate errors from them.

  2. Improper URL ManagementImproper URL management is one of the main SEO blunders made by web designers & developers while redesigning websites. Search engines love cleanly optimized URLs and are skeptical about default or unoptimized or long URLs. The same holds true for visitors. They avoid opening suspicious links. So, you must optimize your links and make them relevant by adding important keywords & terms related to your business. You should also manage different types of redirects in a proper manner.
  3. Blunders in Website CodingNowadays coders always reel under pressure to create unique and high- performing websites for their companies, clients, customers, business organizations, etc. So, they make experiments while coding and come up with faulty websites/web pages whose coding standards don’t match with Google’s parameters.It doesn’t matter how well you optimize such websites, Google will not prefer them while displaying search results for users. So, instruct coders to code your website properly. Test the coding structure through rigorous parameters to ensure the website or its pages have been coded in a proper manner. Better consult a web design company that offers professional coders to redesign your website. You will be able to avoid such SEO troubles in an easy way.
  4. Excessive Keyword stuffing on Services pagesSearch engines explore websites or web pages with the used keywords and show them in the SERPs accordingly. All website owners want to maximize the traffic tremendously and sell their products/services in bulk.With this intention, they place excessive keywords in their services pages. Google is smart enough to trace this unlawful practice and can punish your website for this. So, avoid excessive keyword stuffing on your services page. Use only long-tail and high performing keywords under your niche to impress search engines and get more business opportunities from organic search results, social media channels, classified ads, etc.
  5. The Selection of Low-quality Themes and PluginsThese days, different Content Management systems are used to create websites/blogs. Generally, with this move, companies tend to reduce the website operation cost because CMSs offer free themes and plugins for the creation of websites.In most of the cases, these free themes, plugins, and extensions are of inferior quality and their developers don’t update them regularly. Moreover, they don’t provide free support in case you face technical issues while using those products.

    So, avoid the temptation of using low-quality free themes and plugins while redesigning websites. Purchase high-quality themes/plugins from reliable web resources, customize them as per your needs (Keeping SEO factors in mind) and upload them to your website. It will result in the creation of SEO-friendly websites which will complement your digital marketing efforts comfortably.

Final Remarks

All entrepreneurs are aware of the benefits of redesigning a website. It improves the overall look and feel of sites and helps them attract more clients and customers in quick successions. These are some effective Website redesigning tricks that will prevent you from make SEO mistakes while redesigning websites. Just follow them and redesign websites comfortably.

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Categories
Marketing

3 Ways Artificial Intelligence is Changing Traditional Marketing

Artificial Intelligence (AI) is changing the world we live in and affecting every area of our lives. It eliminates email SPAM. It knows what we want to watch on Netflix. It can also predict health concerns we may have in the future so that we can take steps to prevent them.

Moving further, AI is changing the landscape for our careers. There are very few industries that are not currently disrupted by AI in one way or another. From healthcare to security to the financial industry, Artificial Intelligence solutions are making people’s jobs easier and, in some cases, eliminating them altogether. Of course, this technology can never truly replace all human capabilities in any profession, but it is changing the way we work.

Marketing is certainly one of the industries in which AI is making an impact. Here are 3 ways AI is changing traditional marketing, and how understanding it can help you not only keep your job but thrive at it like you never have before.

  1. AI is making sense of all the Big Data

    We are living in the age of Big Data. We know more about people, their habits, their personalities and everything else than we’ve ever known in history. But having all of this data is absolutely useless if we don’t do anything with it. Of course, before we can take any type of action, we have to understand the data.Machine-learning driven analytics programs are organizing, analyzing, and really pinpointing the actual value of information. This helps marketers make well-informed, real-time decisions that can have a huge impact on their company’s bottom line. What used to take marketers enormous amounts of time to pore over spreadsheets, hosts user-groups, and perform lengthy customer surveys, can now be done in mere seconds.

    Knowledge without action doesn’t get you anywhere in the world of sales and marketing. Artificial Intelligence is not only giving marketers a 360-degree view of their target audience and customer, it’s providing them with a pseudo-psychological analysis and basic neurological scan of their behaviour, preferences, and overall personality when it comes to buying.

  2. AI is automating routine tasks

    AI frees up marketers’ time to focus on creative and critical thinking. Things like manually inputting data into complicated spreadsheets, creating detailed charts and analysis, and even developing email and social media marketing strategies have all been made easier and less time-consuming thanks to Artificial Intelligence and automation.Marketers can now spend more time learning new technologies and attending conferences and events to further their knowledge and stay up to date on new trends. And the only way to have any true staying power in the AI world is to stay ahead of the technology and learn how to work with it as opposed to being eliminated by it.

    AI-based automation gives today’s marketers the ability to truly connect with their customers. By focusing on things such as in-person events, social media interaction, and providing world-class customer support, a company will experience less customer churn while increasing lifetime brand loyalists.

  3. AI is helping marketers connect with their audience

    Consumers are making it very easy for companies to sell to them. They are saving all of their preferences in every app they use and every time they buy something online. They’re reaping the rewards of Artificial Intelligence themselves by allowing this stored information to suggest products they will love.While AI technology certainly makes consumers’ lives easier, it helps marketers even more. Marketing managers are using everything from AI-enhanced chatbots to “smart” email campaigns to automated content generation.

    For example, Sephora developed an AI-powered chatbot named “Kik” to capitalize on prom season. Kik provided styling tips and customized content to help teenage Sephora shoppers get their perfect prom looks.

    Salesforce’s Einstein artificial intelligence engine provides predictive scoring models that can determine how likely it is that a targeted lead will engage with a particular email. It also allows for the segmentation of audiences in order to deliver the right message to the right person at the right time.

    Curata is an AI-enhanced solution that is currently helping companies such as Cisco, J.P. Morgan, Symantec and Zendesk locate, curate and distribute targeted content. By utilizing natural language processing and machine learning tactics, Curata is able to discover, summarize, edit, publish and promote relevant information.

    Other marketing solutions, such as Marketo and HubSpot, are also using AI to not only automate routine tasks but also to create more personalized and relevant messaging by analyzing customer behaviour.

Conclusion

Artificial Intelligence will never be able to replace true human interaction, and nothing makes customers more loyal to a company than feeling like they have a real relationship and that the company truly cares about them. That being said, AI also has the power to help improve and nurture these relationships rather than distract from them.

More changes are sure to come as the technology continues to advance at a rapid rate. Learning about AI as it relates to your specific marketing role is the key to your future success as a marketer.

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Domains

Understanding What Does Parked Domain Mean

Many-a-times it so happens that you purchase a domain name but before you can set up your website some issue arises. It could be anything from wanting to postpone the launch of the website or a backend issue and so, you have to wait! Well in such a scenario what would you do? Do you neglect the domain name or wait till you can figure out what next! The best way is to wait and the simplest way to do this is by parking your domain.

Let us have a look at what does parked domain mean:

Domain Parking is a process wherein you as an owner of the domain name can retain the domain name (say, for example, mybusinessworld.com) without hosting a functional website on it. In simple words, you can reserve your domain for future use with a ‘work in progress’ or an ‘under construction’ page.

Having covered what is a parked domain the next logical question that comes to mind is, why to use domain parking. There are several reasons why domain name owners would like to park their domain, let us see some of them:

  1. To reserve it for the future

    Many times, it might happen that you like a domain name but, you don’t know much about how to set up a website or need some time to do so. However, once you sort the idea in your mind and decide to set up the website, you see the domain name is no longer available.To save yourself from this hassle, you can park your domain. This way the domain is yours and no one else can register it until it expires.

  2. Website not yet set up

    In the first scenario, you didn’t have an idea of what kind of a website you wished to set up. However, sometimes it may also be possible that you have both the domain name as well as the idea for the website and yet your website isn’t up. This can happen due to several reasons. Some of them being- you’re unable to decide on the web hosting provider or it can be delayed due to some technical/personal reasons. Parking your domain name at a time like this helps you keep the domain till the issue is resolved.

  3. Wish to shut down your website

    Till now we’ve seen situations wherein your domain name doesn’t point to a website. But what if you already have a website? There are times you may be running more than one website and wish to discontinue one. But instead of discontinuing the functioning of your website immediately, you wish to wait till your domain name expires. In this case, you can opt for parking your domain and earn income from it.

  4. Additional earning

    One of the strongest reasons to park your domain is that you can earn money from it. Generating income from a non-functional domain name is easy. You can post advertisements & if someone visits your page and clicks on the advertisement, you get paid. Your revenue is generated based on the traffic and follows the pay-per-click model. This is one of the simplest ways to earn money and the best is you don’t have to do much. You should though, take care of the kind of content that is being displayed on your page.

Now that you know why you would want to opt to park your domain name. We come to the next step, how to go about this:

You can either check with your registrar, if they offer domain parking facility or if they don’t provide this, then you can go for Sedo. Sedo stands for “Search Engine for Domain Offers” it is a professional web address trading platform. Also, it being a free service provider it is easy to set up and earn money. Moreover, you can cancel parking your domain at any given point.

At the end, even though you may have had the question as to what does parked domain mean with it sounding like an alien concept it isn’t, it is easy to understand & implement. Nonetheless, it is recommended that you research well on which domain you wish to park and where.

Lastly, I hope by now you know, what parked domain means, as well as how to go about it. If you have any queries or suggestions, feel free to leave us a comment below.

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Domains

Data Privacy: Reality or a Myth

Consider, you are chatting with your friends on Whatsapp. The discussion on the group is about a vacation resort and, you guys decide to go to ‘Resort X’. However, at that instant, you decide to check out that place by Googling it. Lo and behold! You type the first alphabet and Google suggests you the resort you’ve just finalized. Coincidence is it? Or is there something more?

In today’s day and age, with the advancement of technology and easy access to data and portable devices, everyone can be found browsing the internet for the smallest of things. It is due to this easy access and convenience people often skip reading the privacy policy or the T&C’s of the website or app they are using.

The recent Facebook data leak is a prime example of how sensitive user data was collected and compromised without users truly realising what had happened. However, one thing that you can’t ignore is the fact that we the users ourselves allow ‘apps’ to access our profile. Although we entrust online platforms like Facebook, Twitter, Google etc to protect our data, at the same time, it is our responsibility to take measures to protect our data from being misused. Data privacy, after all, is a major concern, to both individuals as well as businesses.

Being in the web hosting industry, data privacy protection becomes a top priority as data is easy to access. Take, for instance, WHOIS, that allows anyone to lookup any desired domain name and look at sensitive data like ownership, IP address, telephone number, etc. If this information falls into the wrong hands it can be misused. Not only can a malicious entity hack your site but also misuse your IP address and find out your location. The horror if imagined is infinite. Nevertheless, every problem has a solution.

In our last post, we covered how to keep your personal data on Facebook and other social media platforms protected. In this post, we’ll look at ways to ensure data privacy of your website.

  1. Install SSL Certificates

    Using SSL certificates is the simplest ways to ensure data privacy. SSL (Secure Socket Layer) assures and authenticates your website by encrypting the data within your network. Thus, it creates a link between your computer and the server, keeping the eavesdroppers and hackers at bay. One way of knowing if a website is SSL secured or not is to check the URL. If the URL is HTTPS then the website is secure.Follow these steps to learn, how to install an SSL certificate on your web hosting.

  2. Enable Domain Privacy Protection

    Whether you’re a Customer or a Reseller, protecting your domain and the information associated with it is important so that it isn’t misused for malicious purposes. Privacy protection allows you to shield your data from people who can misuse the data. Enabling privacy protection on your domain name hides the information on WHOIS i.e whenever anyone does a WHOIS Lookup they won’t be able to see your sensitive data.Enabling domain privacy is a paid service and you need to contact your hosting provider for it. If you are hosted with ResellerClub, follow these steps to enable domain privacy protection on your domain.

  3. Installing SiteLock

    Protecting your website against malicious viruses is a must as this can affect your SEO rankings. SiteLock is a Cloud-based website security tool that offers protection against malware and viruses by scanning your network and applications. Also, it has an inbuilt firewall and filters that help in blocking bad traffic and spam emails.

Apart from these steps, take care to install firewalls and backup tools like Codeguard to keep your website secure.

The above measures are neutral can be taken by anyone irrespective of the type of hosting you have. However, if you have chosen WordPress Hosting there is another additional thing you should take care of, and that is updating your WordPress regularly as and when updates are released. As a web pro, you should do this as the updates usually fix the bugs and security flaws.

At the end of the day, ensuring data privacy is a two-way street where you look to your service provider to take care of the data but at the same time, it is your responsibility to make sure that you do your bit to ensure that your data isn’t misused.

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Uncategorized

6 Best Cloud Computing Certifications for 2019

Cloud Computing certifications are amongst the most sought-after certifications these days. With the changing dynamics of businesses, it is but obvious that companies expect to access their data anytime and anywhere. It is with this idea in mind that most of them switch to the Cloud to achieve uniformity and accessibility. This has, therefore, increased the demand for more cloud certified professionals.

Cloud Computing helps to achieve this purpose. In layman’s words Cloud Computing provides all computing services viz. servers, storage, databases, software over the internet. Among other things, Cloud Computing helps in:

  • Storage, backup and recovery of data
  • Hosting websites and blogs
  • Analysing data for patterns and making predictions
  • Create new apps and services

As we know, any new technology brings with it the knowledge aspect and Cloud Computing is no different. Today we have scores of companies offering Cloud Computing services, better known as Cloud Service Providers. And then there are organisations which provide certifications in Cloud Computing. Professionals with rich expertise in Cloud Computing are in high demand and effective certifications help one climb the corporate ladder faster.

However, it becomes very important to decide on which certification to pursue. In this article, we will discuss 5 best Cloud Computing certifications available out there.

    1. AWS Certified Solutions Architect:

      Cloud Computing certifications are amongst the most sought 6 Best Cloud Computing Certifications for 2019

      Amazon Web Service (AWS) is by far the leader in Cloud Computing. AWS was launched in 2013 and offers three certification tracks: Architecting, Developing ad Operations. Each track has two levels:

      • Associate
      • Professional

      The Associate level Cloud Computing certification is meant for professionals who want to design and deploy apps and services using AWS. Whereas the Professional level ensures one as among the top AWS architects i.e apart from designing and deploying apps professionals deal with migrating complex, multi-tier applications and implementing cost-control strategies on AWS.

      It goes without saying that one will also require the Associate level certificate to attempt the Professional level. However, for the Professional level Cloud Computing certification along with the Associate level certificate, one needs to have two or more years of hands-on experience as a cloud architect.

    2. CISCO Certifications

      Cloud Computing certifications are amongst the most sought 6 Best Cloud Computing Certifications for 2019

      Cisco happens to be another highly trusted service provider among organisations. It provides two cloud certifications, both highly reputed:

      1. CISCO Certified Network Associate (CCNA) Cloud
      2. Cisco Certified Network Professional (CCNP) Cloud

      The CCNA targets IT pros working as cloud engineers and administrators. One needs to pass two examinations to earn this certificate. On the other hand, CCNP is a follow up to the CCNA. This certification is aimed at experienced cloud practitioners; you should be highly experienced in Cisco Intercloud, IaaS and cloud models. Additionally, one will need the skills to design and implement cloud and network infrastructure solutions for this certificate as it isn’t theoretical.

    3. Certified Cloud Security Professional (CCSP):

      Cloud Computing certifications are amongst the most sought 6 Best Cloud Computing Certifications for 2019

      In today’s time, understanding and implementing information security is a critical thing. Certified Cloud Security Professional (CCSP) certification prepares you for it, enabling you to understand the risks and mitigation strategies better.The CCSP Certification builds and proves cloud security skills at an expert level and is backed by two leading nonprofits – Cloud Security Alliance and, International Information System Security Certification Consortium (ISC)2. If you are responsible for managing and securing cloud environments, (ISC)’s CCSP is among the best expert level certifications you can get. This certification will help one demonstrate expert knowledge of cloud application, platform and data infrastructure security.

    4. Microsoft Certifications: MCSA and MCSE:

      Cloud Computing certifications are amongst the most sought 6 Best Cloud Computing Certifications for 2019

      Microsoft provides certifications such as:

      1. MCSA (Microsoft Certified Solutions Associate) and
      2. MCSE (Microsoft Certified Systems Engineer)

      MCSA brings together 5 Azure specific exams. However, passing only two will earn one the MCSA certification. The 5 certifications are as below:

      1. Developing Microsoft Azure solutions
      2. Implementing Microsoft Azure Infrastructure Solutions
      3. Architecting Microsoft Azure Solutions
      4. Designing and implementing cloud data platforms solutions and
      5. Designing and Implementing Big Data Analytics Solutions

      On the other hand, Microsoft MCSE Cloud platform and Infrastructure certification recognises one’s ability to manage data centres and builds one’s knowledge of networking, virtualization, systems, identity management and storage.

      MCSA certifications require you to clear two exams. Additionally, for MCSE you need to pass the above two MCSA exams and one additional elective to boost the certification to an MCSE.

    5. IBM Certified Cloud Solution Architecture v2

      Cloud Computing certifications are amongst the most sought 6 Best Cloud Computing Certifications for 2019

      IBM Certified Cloud Solution is an ideal certification for web pros who want to gain expertise in designing and planning a cloud infrastructure. The certification is divided into four sections covering design, planning, architecture and finally managing the cloud infrastructure.

    6. Google Certified Professional Cloud Architect

      Cloud Computing certifications are amongst the most sought 6 Best Cloud Computing Certifications for 2019Google Certified Professional Architect certifies IT professionals as Cloud Architects on the Google Cloud Platform (GCP). The certification enables and qualifies you to design, develop, manage & administer a secure, scalable and reliable cloud architecture using GCP technologies. Moreover, it even demonstrates your expertise to transform businesses by impacting their customers meaningfully.

Conclusion:

Now that you’ve seen the various Cloud Computing certifications available. One big challenge that professionals face is selecting the right and best Cloud Computing certification for them. As major companies provide certifications, it is important to focus on what area of expertise you are looking for and accordingly look for the suitable certification for oneself.

So, look out for what is your need and fly high in the sky! If you have any queries feel free to leave a comment below.

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Marketing

Why Sales Needs Big Data

For many, it’s been hammered home that Big Data and modern analytics technologies will revolutionize the marketing and sales industry. While many of us now accept this claim, we also take it for granted.

Yes, Big Data can deliver significant results for marketing and sales professionals. But that doesn’t really matter. What truly matters is how and why. You see, if you don’t understand why the technology is so useful, or why it makes such an impact, then you can never truly take advantage of its full potential, can you?

If you want to leverage Big Data to help your sales team, you must understand how such platforms define prices, customer trends, propagate strategies and predict various outcomes. You must comprehend why sales needs Big Data. Armed with these insights, you can then strive for success in the current market.

Greater Responsiveness and Customer Insights

Intrinsically, Big Data provides the kind of information and insights about your audience that you need to provide better service and functionality. Sixty-six percent of enterprises will deploy insight centers of excellence to deal with common organizational misalignment. In other words, they will learn to better utilize data collection to deliver more efficient customer experiences.

Let’s say you’re haemorrhaging customers, so you deploy a Big Data system to get to the bottom of the issue. Over time, you’ll eventually see how your customers interact with your business, including their use of your products and services. You can collect opinions and insights about customer sentiment using a number of sources, both public or private. This can then directly influence your future actions. Maybe your customers didn’t like a recent software update which caused common frustration? Maybe a production issue you weren’t aware of popped up? Or, perhaps your customer service system is cumbersome, ineffective and damaging?

Through the use of collective data and group insights, you can highlight and identify trends that affect your business. In turn, this allows you to respond appropriately and with greater haste. And the more responsive you are to problems or customer complaints, the happier they will be, provided you take actions to fix the issue(s).

Predictive Analytics and More Informed Strategies

The market is in a state of flux, and, suffice it to say, it will never stand still. New players constantly enter the playing field. New products and services crop up. Innovative technologies are developed and introduced. The customers and clients you serve continually grow. Their desires and needs may shift completely over the course of time.

If you want continued success, you’ll need to adapt and adjust to the many changes happening around you. Predictive analytics and Big Data are the platforms that will enable such a thing.

Before making a decision or taking action, you can use data collected from your audience and the current market to see what the results will show. What services are customers looking for right now? What emerging technologies will help your business the most? These are all answers that Big Data and predictive analytics can find the answer too.

It’s better to make more informed decisions with practical and measurable data than to dive into the water blindly. In the event you do make a mistake, you can more accurately discern what went wrong and use this information to do better in the future. That’s the concept of Big Data at work — you’re always collecting and amassing potential information that you can use to improve processes, business strategies and products.

It’s no secret C-Suite executives and decision makers like to stretch company sales targets. They do this by establishing quotas and estimated levels for sales teams to achieve. Most of the time, a quota is higher than necessary because this helps reduce the risk of failure. Unfortunately, that also makes it easy for executives to set the bar too high, which can give the impression they are out of touch with the current state of the market and their business.

Luckily, Big Data and intensive data analytics can be used to discern the ideal quota or target. This is one clear-cut example of predictive platforms being used to make more informed decisions in the sales industry.

Contextual, Personalized Marketing Efforts and Experiences

Contextual and performance data can be used, in real-time, to take action and provide better experiences for your customers and clients. Consider how Amazon and similar retailers handle their “recommended products” or “related products” sections. They use personal data collected about their customer’s usage and browsing habits to suggest products of interest to their users. This delivers a personalized, relevant experience for everyone. It also makes customers more likely to return to your site or business later, to see subsequent products and recommendations.

All of this works to establish trust and a solid relationship with your audience. The more you know about people, the better you can serve them.

Building Strong Customer and Client Relationships

To build on the previous point, generally, the better you know someone, the stronger your relationship is. You can use Big Data to meet the needs of your clients, customers, and partners before they even realize what they are.

The following example is a few years old but no less amazing. Target predicted a young girl’s pregnancy and knew about it before her closest family members did. They started sending her coupons and promotions about her little bundle of joy. This kind of thing builds a strong relationship with potential customers.

You can use the information gleaned from your audience to make an impact in their lives. The better you serve them, and the more reliable your brand becomes, the more trust they will place in you.

Better and More Efficient Communication

Email marketing, traditional messaging and mobile channels are great ways to communicate with customers. But when coupled with many of the modern platforms available today, including social, they also produce a lot of noise. This makes it difficult to get down to the bottom of various communications and interactions, especially regarding cross-platform services.

A company rep might talk to a customer on the phone, for instance, and forget to note various problems discussed. Later, that same customer reaches out via email or instant messaging, only to find the new rep has no knowledge or information about the previous interaction. The solution — use a Big Data system to collect and organize the necessary customer information. Customer Relationship Management (CRM) is a technology that allows for aggregation of customer data throughout the buying cycle. CRMs make it easy for employees across departments to stay up to date on all customer relationships and interactions.

This stands true outside of a customer service environment, too. You can see things like customer sentiment shared on social networks, public review scores and aggregated opinions. This makes you more informed in the long run, and better suited to communicate with various parties about things happening in regards to your business and products.

We can all agree that better and more efficient communications, as a whole, are something every business should strive for.

Increased Competition and Stopping Power

Since Big Data offers predictive and practical business solutions and enables personal customer relationships, it isn’t hard to see why more entrepreneurs have decided to use the advancement of the technology to their advantage. Meaning that more people are entering business industries creating more competition. While it might have increased the number of competitors your business faces, Big Data is also what enables you to take on rivals and other brands directly by coming up with competing strategies. Imagine being in conflict and knowing all the right moves to dominate your opponents. Big Data makes that a possibility.

If you were to learn, for instance, that your competitor is launching a new product likely to steal attention for the foreseeable future, with predicted results you could better plan for that outcome. In addition, you can plan and develop combative strategies that will work to bring the market back in your favour. The beauty of this scenario — you don’t need to know what your rivals do or what they develop. The nature of predictive analytics means you can run simulations and find results using historical and current data. Essentially, it’s the use of past or present trends to discern how a situation or event will play out in the future.

Your Sales Team Needs Access to Big Data Platforms

In the end, it becomes rather obvious why sales teams and businesses need support from Big Data platforms to make an impact in the current landscape. Outside of changes in the market and industry, customers have also evolved over time. They now expect personalized, relevant experiences that are both efficient and responsive. The only possible way to deliver the kind of support people want —especially via mobile platforms — is by leveraging modern Big Data solutions and analytics tools.

Case in point, your sales team definitely needs access to a Big Data platform or toolset, if they don’t already have it.

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Hosting

POP3 vs IMAP – What’s the right option for your business?

Instant messaging has done nothing to stall the importance of email for both personal and business use today. We use email often enough, if not everyday. Do we really understand how it works and which email setup will work best for our business? Let’s investigate that and in particular I’d like to address the difference between POP3 and IMAP.

First, the basics. While I won’t bore you with the history of email, there are a few important terms that you need to know to get the most value from email for your business.

 

Email terminology you should know:

  • Email server-An email server is a machine that hosts your email. It’s usually provided when you purchase a hosting package

  • Email account– An email account is something I’m sure you are aware of. However, for clarity in this blog, an email account is the data storage area for your emails and where they come in and go out.

  • Email client-An email client is a computer program that is used to read, compose and send emails and is the interface between the mail server and the user. Email clients use an email protocol (either POP or IMAP- we’ll explain that later) to download and read emails. Some examples of email clients include:

-MS Outlook, Outlook Express, Eudora, Thunderbird (which are Windows-based)

-Pine, Elm and Mutt (which are Linux-based)

Configuring an email client typically requires account credentials, server host names and port nos. (if hosting provider uses other than default ports)

  • Webmail– Unlike email clients, ‘Webmail’ refers to webmail applications or web-based mail access. These applications are hosted on the email server and can be accessed via their URL, for example – gmail.com,etc

  • Email protocol-There are different stages to delivering an email and to ensure successful delivery these are defined by protocols namely POP and IMAP.

  • Email hosting– Email hosting is a web service which operates email hosting servers. Unlike webmail services such as Gmail and Outlook Mail, email hosting services are usually paid for and are suited to businesses that-

  1. Require more space for their emails.
  2. Want to brand their email address with their own domain name -for example, employee@companyname.com.

 

We offer 3 different types of email solutions for businesses- Business Email, Enterprise Email and G Suite by Google Cloud. While Business and Enterprise Email are largely differentiated by storage space for businesses at different stages of growth, G Suite offers various other collaboration and productivity tools for a modern office in addition to email.

 

Now to address our topic – What is the difference between POP3 and IMAP and why should you care?

When you first configure an email client such as Outlook or Mail, you will usually need to specify the protocol you want to use. While some mail clients will have a default setting, it helps to understand what the two options really mean and how they can help you.

Instant messaging has done nothing to stall the importance of email for both personal and  POP3 vs IMAP – What’s the right option for your business?

POP:

POP or the Post Office Protocol is a set of rules for email retrieval. Like a post office, you log in, collect or read your email and leave. Also known as the ‘download-and-delete’ email protocol, mail on a POP server is deleted as soon as you have downloaded it. The protocol is currently in its 3rd version. Some examples of POP3 Servers include- Dovecot, qmail, sendmail, Exim, Microsoft Exchange

  • Some examples of POP3 Clients- MS Outlook, Outlook Express, Thunderbird, Eudora

Positives:

  • A simple procedure to access email
  • POP lets you download emails to your machine and read them even while offline
  • This helps reduce the amount of space your email account uses on your web server

Negatives:

  • It is unidirectional- a one-way communication from the mail server to a single computer, post which it is deleted from the server. If you try to access your mail account from another device, you will not be able to see those emails.
  • Sent mail is stored locally on your device and not on the mail server
  • Though there exists an option to keep a copy of your email on server (through which email clients can tell the server not to delete the emails), this leads to multiple copies of your mailbox on clients as well as on server and so it makes the management of emails difficult.

 

 

IMAP:

In contrast to POP3, email accounts configured with the Internet Messaging Access Protocol are retained on the server even after the user has downloaded it. It was in fact introduced as an alternative to POP3.

Positives:

  • IMAP allows a two-way communication between the mail server and the client. Emails are stored on the server even after they are downloaded/accessed from multiple devices through multiple clients. If you read a message from an IMAP server, it is marked as ‘read’ across all the clients that you connect with. In other words, all your activities through IMAP are synced
  • Once messages are downloaded, the copies still remain on the server for you to access at any time
  • Unlike POP, an email in a IMAP setup is only downloaded when you click on it. Also, attachments are not automatically downloaded either. Thus, checking your email with IMAP is much faster and more efficient
  • Sent mails are stored on the server so you can access them at any time

Negatives:

  • The emails will eventually take up a lot of the space on the server unless you purchase more space
  • IMAP is not available offline

 

Of the two, IMAP is a clearly a better option for the modern business world. I hope I’ve given you a fair understanding of email terminology and in particularly the difference between POP3 and IMAP.

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Design

Themes, Plugins Logos now Available on ResellerClub!

We’ve got some good news! We’re glad to announce the launch of Themes, Plugins and Logos on the ResellerClub platform! If you’ve been following us for a year or so, you’re probably familiar with our vision to make ResellerClub a marketplace for web professionals. In keeping with that vision, we’ve launched multiple products on our platform like branded hosting, G Suite by Google, Weebly etc. Themes, Plugins and Logos are our newest addition to the marketplace.

You can choose from 5000+ professionally crafted items to help speed up your web design & development projects from within your ResellerClub account! These products are built to support the most popular CMSes by global designers. Introducing these products on our platform enables us to be a true marketplace for web professionals.

All the Themes and templates are built for a responsive platform. Plugins enable you to build a website in no time with an array of functionalities. 7000+ Logos to choose from, for your business.

What’s in Store for you?

  1. Beautiful Themes optimised for WordPress, Joomla, Magento, Weebly, OpenCart and Shopify
  2. Impressive Email and HTML Templates
  3. Scripts built exclusively for WordPress, Joomla and Magento
  4. Ready to use HTML and CSS Codes
  5. Beautiful Logo Templates for your customers’ website

re glad to announce the launch of Themes Themes, Plugins  Logos now Available on ResellerClub!

How are Themes, Plugins, Logos integrated on the Supersite?

  • You can view these plans under the WEBSITE section of the Supersite. Each product will have a separate landing page that makes it easier to access and segregate these items.
  • You do not require a domain name to purchase this product.
  • You can buy one or multiple products from the same category (Themes, Plugins, Logos) or across any product category at one go.
  • Once you complete the purchase, you can download the files from the links provided in SS. This link will be valid for 10 mins, or on one click, post which you can access the files via the control panel

Additional information

  • This product does not have a lifecycle. It is a one time purchase product.
  • The purchased item can be used on only one domain name.

Knowledge base

API documentation

We hope you make the most of these products for your business!

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GDPR: What You Need to Know

Businesses, large and small, are in the midst of preparing for compliance with the Europeans Union’s new data privacy laws: The General Data Protection Regulation, or the GDPR, which will go into effect on May 25, 2018.

The GDPR is very broad in scope and can apply to businesses both in and outside of the EU. Businesses that don’t comply with the GDPR could face heavy fines.

Here’s what you need to know about the GDPR. (Note: You should consult your own legal counsel to determine if you are subject to the requirements of the GDPR.)

  1. What is GDPR?
  2. What is personal data?
  3. What rights does the GDPR provide to individuals?
  4. Some responsibilities of the GDPR you should understand
  5. How does the GDPR affect your business?
  6. What do you need to do differently to comply with GDPR?
  7. What kind of Consent is required under the GDPR?
  8. How is ResellerClub complying with GDPR?
  9. What should you do as a partner?

 

What is GDPR?

GDPR is short for the General Data Protection Regulation that goes into effect on May 25, 2018. It was passed by the European lawmakers to create a harmonized data privacy law across all the EU member states. Its purpose is to:  

  • Support privacy as a fundamental human right;
  • Require companies that handle personal data to be accountable for managing that data appropriately; and give individuals rights over how their personal data is processed or otherwise used.

What is Personal Data?

In a nutshell, GDPR defines personal data as “any information relating to an identified or identifiable natural person.”

Okay, so what does that mean?

In addition to the kinds of information you might think about – name, address, email address, financial information, contact information, identification numbers, etc., personal data can in some cases be information related to your digital life, like an IP address, geolocation, browsing history, cookies, or other digital identifiers.

It also could mean information about a person, including their physical, mental, social, economic or cultural identities.

In short, if information can be traced back to or related in some way to an identifiable person, it is highly likely to be personal data. You can find out more about the GDPR here.

What rights does the GDPR provide to individuals?

There are several rights an individual may exercise under the GDPR, including:

  • Right of access: Individuals can ask for a copy of the personal data retained about them and an explanation of how it is being used

  • Right to rectification: Individuals have the right to correct, revise or remove any of the personal data retained about them at any time

  • Right to be forgotten: Individuals can ask to delete their personal data

  • Right to restrict processing: If an individual believes, for example, that their personal data is inaccurate or collected unlawfully, the individual may request limited use of their personal data

  • Right of portability: Individuals have the right to receive their personal data in a structured, commonly used and machine-readable format

  • Right to object: Where an individual decides that they no longer wish to allow their personal data to be included in analytics or to receive direct marketing emails or other personalized (targeted) marketing content at any time, the individual may opt out of use of their data for these purposes

Please note that these rights are not absolute, and limitations/exceptions may apply in some cases.

Some responsibilities of the GDPR you should understand

Generally speaking, there are two types of parties that have a responsibility regarding the handling of data: the “controller” and the “processor.” It is important to determine whether you are acting as a controller or a processor and understand your responsibilities accordingly.

A “data controller” determines the purposes, conditions and means of the use of personal data.

A “data processor” on the other hand, only acts on the instructions of the “controller” and processes personal data on their behalf.

So, what does this mean for you?

As a reseller you are the controller in relation to your customer’s data. Since ResellerClub acts as the Registrar on record, this also makes us a data controller.

It is your responsibility to ensure that you have the necessary notices and/or consents in place in order to transfer personal data to us for use.

In addition, we are reviewing and updating, as necessary, our agreements with you and with our subcontractors (to include the necessary GDPR terms), as well as notices, policies and internal processes, features, and templates to assure our compliance and help you achieve compliance.

How does the GDPR affect your business?

Individuals, companies, or businesses that have a presence in the EU or, if no presence, offer goods or services to, or monitor the behavior of, individuals in the EU need to comply with this law. Please consult with your own legal counsel about whether GDPR applies to you and your business.

What do you need to do differently to comply with GDPR?

If the GDPR applies to you, there are various obligations you will need to comply with in order to continue doing business with your customers from the EU. Luckily, not all of these obligations are new, so you should be complying with some of them already.

The most important differences in this context are as follows:

  • More information about your use of personal data must be communicated to your customers. You should make sure that your privacy notices/policies are updated to reflect the new requirements of the GDPR, including setting out the purposes of your processing personal data, how long you are retaining such data, and what legal basis for use of personal data are you relying on.
  • You should determine the legal basis for your use of personal data: If you are relying on consent to use your customers’ data you should ensure that the consent you have meets the new requirements of the GDPR (more details on this below). Please note that sending marketing emails or showing promotional content in any form to your customers may require, in certain circumstances, prior opt-in consent from them. As a reminder, you have already agreed through acceptance of our terms of service to lawfully obtain and process all personal data appropriately and have attested that you have permission to expose your customers to promotional content.
  • You will also need to comply with the rights provided to individuals by the GDPR. See section above “What rights does the GDPR provide to individuals?” for details.

To the extent that you have these obligations, we have tools in place to help support your compliance efforts – we’ll get into some detail about this below. These include methods for you to obtain consent on your website for all visitors and to show promotional content to your existing customers, as well as ways for you to confirm and document consent for new ones, too.

You should consult with your legal counsel on the above and your other obligations under GDPR.

What kind of Consent is required under the GDPR?

When in doubt, and you are relying on consent to market to your customers, express consent is typically your best option. You obtain and document express consent when you explicitly ask your potential customers for permission to send them emails and other marketing content, and they agree, and that agreement is recorded. ResellerClub has ways for you to indicate whether you have obtained express or implied consent from a customer, outlined in more detail below.

There may be circumstances where you can rely on something similar to implied consent for sending emails or promotional content to customers even when subject to the GDPR. This is called a “soft opt-in” where –

  • you have obtained their contact details in the context of a sale of a product or service,
  • you are sending emails and showing personalized ads relating to similar products or services
  • the customer has the ability to opt-out of receiving such emails when they first provided their data when making a purchase and in every subsequent communication sent from you.

You should consult with your legal counsel to determine whether you can rely on the soft opt-in going forward under the GDPR. If you have customers with soft opt-in consent, you can store them as implied consent, but you will need to maintain your own documentation about how you obtained that soft opt-in consent.

Your customers should also be given an easy way to withdraw their consent in order to comply with the GDPR.  

How is ResellerClub complying with GDPR?

ResellerClub’s partners will be able to opt-out of receiving emails at any time by clicking the ‘unsubscribe’ link included at the bottom of every marketing email they receive from ResellerClub. Additionally, when you visit our website, tools will deployed to collect cookie consent in order to understand and record their choice of cookies and work with those that site visitors have allowed.

Overall, we’ve classified our plan in 3 broad categories:

1. Privacy Statement

We are reviewing and updating, as necessary, our agreements with you and with our subcontractors (to include the necessary GDPR terms). We are also updating our Privacy Policy, Terms of Service, internal processes, features, and templates to assure our compliance.  

The ResellerClub Privacy Statement will explain what information we collect about you as a ResellerClub partner and how we handle your personal data in this context where the GDPR applies. This statement will include descriptions of how your personal data will  be used by ResellerClub. Once published, we suggest that you review our Privacy Statement.

To the extent that you collect and process personal data, you are required to help your customers understand exactly what data is being collected and how it will be used. It is important that you have a Privacy Statement with contains details of your data processing activities.  

Where required, we will also support you, as a ResellerClub partner, in fulfilling GDPR related data subject requests you receive from your customers.

2. WHOIS

The European data protection authorities have expressed concern over the unlimited publication of personal data of domain name registrants in the WHOIS. To ensure our WHOIS output is compliant with the GDPR, we will implement the following changes starting May 25th, 2018:

For Existing Domain Names:

    • For all existing domain names, if either of the Registrant, Admin, Tech and/or Billing contacts is identified as being from the EU, we will mask the WHOIS output for that domain name with placeholder details in place of the users’ personal information (this service will be referred to as “GDPR WHOIS Protection”).
    • All domain names that have Privacy Protection enabled, which is a separate service from GDPR WHOIS Protection, will continue to show the Privacy Protection contact details in the WHOIS output. In addition Privacy Protection provides the following services and functionality which are not available with GDPR WHOIS Protection:

      • Privacy Protection enables registrant to get emails like domain sale inquiries if needed from the website http://privacyprotect.org/; and
      • Privacy Protection allows the registrant to receive emails from a web form on the privacyprotect.org website.

For New Domain Registrations, Renewals, Transfers:

    • All domain registrations and transfers from SuperSite will use the details from the customer contact created during the purchase flow or all the 4 contacts: Admin, Billing, Technical and Registrant contact.

      • The customer can log in to the control panel and change the default contact  or edit any of the 4 contacts
      • If any of these contacts created / selected at the time of domain registration are from within the EU region, GDPR WHOIS Protection will be enabled for the Domain name by default during the purchase process. GDPR WHOIS Protection will work exactly as explained above

    • Users will be alerted in the purchase flow that their personal information is protected in WHOIS results for free
    • However, they still have the choice of layering Privacy Protection over GDPR WHOIS protection in order to receive emails like sale notices.
    • WHOIS data for EU customers will always be masked regardless of whether or not Privacy Protection is enabled

Partners using the ResellerClub API must note two new attributes that will be recorded for domain names:

  • Data protection eligibility: This indicates whether the contact information must be masked for a particular domain name.
  • Data protection status: This indicates if the data protection status is currently turned ON or OFF.

Partners using the API must incorporate the following changes to enable customers to manage their data protection settings:

  • A new API method to disable and re-enable data protection;
  • A new API method to resend an authorization email for disabling data protection;
  • A new API method to cancel disabling request;
  • Two new parameters in domains/details and domains/details-by-name API methods

    • Data protection eligibility
    • Data protection status

Our engineering team is currently working on building these changes into the system. While we do that, to enable our API partners to plan ahead, we will aim to share the final API specification with sample request and response patterns as soon as they are ready. .  Also, we will  confirm when the new API methods will be available on the demo environment.

Notwithstanding the foregoing, access to personal data of domain name registrants may be granted when such access is necessary for technical reasons such as for the facilitation of transfers, or for law enforcement when it is legally entitled to such access.

3. Cookie Consent

When you visit the ResellerClub website, the web server passes on a cookie i.e., a string of text, to the web browser. These cookies enable our website to work, or work more efficiently, as well as provide information and additional services. Cookies are used for  purposes of marketing, analytics or are essential for site functionality and making experiences better. To ensure that we capture and record the appropriate consents for cookies deployed on our website, we will be using TrustArc, a globally trusted third-party compliance management tool. This way, you will be able to select and manage your cookie preferences. Generally, cookies may fall into any of the following *categories:

  • Strictly necessary/required cookies: These cookies are required to enable core site functionalities. If you choose to block these cookies, you may not be able to register, login to the website, access certain parts of the website or make full use of the website.
  • Functional cookies: In addition to core functionalities, these cookies collect and store login details, and can be opted out of
  • Analytics cookies: These cookies analyze site usage by monitoring how users navigate through the website, and can be opted out of
  • Advertising cookies: These cookies make users’ information available for targeted advertising, and can be opted out of

*The cookie definitions stated above are in accordance with how TrustArc (our cookie consent tool) identifies and segregates cookies.  

What should you do as a partner?

If you use cookies on your website, you may have to comply with these enhanced consent requirements for cookies.

To help you implement this, we have shortlisted 3 open-source tools you may be able to utilise to obtain and manage cookie consent from your customers:

  1. Cookie Consent by Insites
  2. Tarteaucitron.js
  3. Cookie Consent

These are just three tools out of the many options available on the internet. We are not, by any means, endorsing these tools and recommend you seek advice from your legal team before you decide to proceed with any of these (or other) cookie consent tools for ensuring thorough compliance.

What if you have more questions about GDPR?

If you have specific questions about GDPR, you can reach out to us at gdpr@resellerclub.com.

Other changes

You may be aware that there is likely to be further change in the near future about the way in which you can send marketing communication to your customers in the EU. The rules contained in the EU Directive on Privacy and Electronic Communications is under review and we are expecting a new ePrivacy Regulation to be finalized soon.

Once these new rules are finalized, we will be reviewing our forms and features again to provide our partners with the necessary tools to achieve compliance.

NOTE: The information included on this page is meant to guide you through the process of understanding GDPR and is not a substitute for legal advice. Find more information on the GDPR website.

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Uncategorized

Introduction to Aurelia Framework

JavaScript is the most powerful scripting technology, which is used extensively by developers, especially Aurelia developers in modern interactive web development. According to the latest client-side web development statistics, the ratio of JavaScript technology in the client-side web development stands at about 96.2% of the total client-side programming technologies. At the time of writing this article, the total number of JavaScript-based repositories on GitHub were about 57 million and counting.

To cater to this gigantic demand, hundreds of new JavaScript frameworks, libraries and tools are introduced in the marketplace. Among such frameworks, the Aurelia JS framework is very important to talk about.

Aurelia Framework Background

Aurelia is an open source next-generation JavaScript platform, which is powered by rich features, capabilities, and modern JS modules. It is developed with ECMAScript and supports latest software development standards like DOM, W3C Web Components, ES2015+ and others.

Aurelia JS is JavaScript framework, which offers numerous features and capabilities that other frameworks are unable to provide. The Aurelia JavaScript framework was introduced back in 2015 by Rob Eisenberg an industry veteran, who earlier extensively worked on the Angular JS platform. The JS Aurelia platform is one of the flagship products of Durandal Inc.

Having extensive experience with the existing JavaScript platforms, their flaws and bottlenecks, the company introduced a next-generation JavaScript framework that has modern JS modules to develop powerful mobiles, browsers and desktop applications fast and reliably. This platform offers the Aurelia developers greater flexibility and leverage to create professional grade applications smoothly.

Features of Aurelia Framework

Aurelia Framework is well known for its great features and capabilities that it offers to Aurelia developers and enterprises. Some of the salient features of JavaScript framework Aurelia are given below:

  1. Supports the creation of custom HTML elements and also supports adding custom attributes to the existing HTML elements
  2. It is fully independent of the external dependencies and supports inbuilt unit test as well as the end to end testing capabilities.
  3. Highly extendable nature of components, that can easily be adjusted and dropped out of your design to make your application precisely fit the desired requirements
  4. Supports multiple tools, set of plugins, dynamic UI composition and much more
  5. It is in compliance with open web standards like W3C component templates, DOM API and ES5/ES6
  6. A comprehensive development platform with the desirable capabilities like routing, templating, dependency injection container, modal dialogues, validation, UI virtualization and others
  7. It is conformable to integrate with the other popular JavaScript platforms, libraries, and tools, such as ReactJS, JQuery, Materialize CSS, Polymer and others

There are many other good and attractive features of Aurelia that make it a great JavaScript platform for the software developers in the modern web development industry.

Successful Aurelia Project Samples

There are many successful project samples that are doing well in the marketplace. Among such projects, a few are mentioned below:

DingoPM Website

It is a project issue tracking and resolution website, which helps resolve project management issues fast and accurately. It is a cloud-based service where the stakeholders of the project are invited to an interactive page with many features like issue tracking feed, discussion forum, issue status and many others. It uses Aurelia components that create a good user experience.

BeatMaker Website

This website is developed by using the latest Aurelia components. It is a web-based drum machine and audio synthesizer software, which can help you create beats and audio synthesizers for your music projects respectively. It is also a good that uses different kinds of controls on a simple GUI interface to create the desired beats.

Hacker News Clone

This website is a news feed for hackers’ recreation and updates. It was created by using TypeScript on the Aurelia platform. It uses web pack as the bundler of function modules on this website. It is not only a great looking website, it’s also popular among the hackers.

How is it Different from Other Similar Frameworks?

As we know, there are hundreds of JavaScript platforms in the marketplace, which offer different kinds of capabilities to the software developers and are also very popular with the developers. So, what is special for the Aurelia JavaScript platform that makes it stand out from the others? Here are the main capabilities of Aurelia framework that make it stand unique from others!

  1. It is a comprehensive platform that allows developers to create a customized platform, controls and applications with full freedom of creativity
  2. It offers great testing capabilities, such as unit test, integration test, end-to-end test and others
  3. It offers powerful server-side router for great traffic management
  4. It has a large library of small modularized codes that make it more useful for creative designing
  5. It can easily be integrated with other JavaScript platforms, libraries and tools
  6. It is faster than any other JavaScript platform in the marketplace. It offers blazing fast rendering speed and efficient use of memory due to many enhanced features
  7. It is the only platform in the market that allows you to develop numerous components with plain vanilla JavaScript/TypeScript
  8. It is built on the open web standards, which allows you to transition your application to new standards without any big modification in the code; so it is one of the forward-looking platforms in the marketplace.

Developers’ Impression about Aurelia Framework

One of the advantages is the modular and small functions of the Aurelia JavaScript framework as compared to other frameworks that use the monolithic approach for bundled components. This provides great flexibility and relief to the developers. The router capability is one of the most powerful examples why Aurelia leaves a good impression on the minds of developers.

Another feature of Aurelia is the MV approach, which is unique as compared to other platforms. Developers are not required to define specific controllers for view-models. Only the naming convention is sufficient for the view-models. This saves time and effort.

You don’t need to have a physical router for data-driven UI composition and dynamic routing while using Aurelia framework. It can be accomplished through a highly powerful server-side router, which can handle multiple numbers of routes via router-view (RV) component. So, using Aurelia saves a substantial amount of cost for the developers and enterprises for using the routing functionality.

Some other major features that left a great impression on the minds of developers include the support of numerous computer programming languages, extensible HTML, and data-binding capabilities. Many enterprises seek to hire the Aurelia developers for their JavaScript-based projects owing to powerful features, strong capabilities and numerous advantages it offers to the businesses.

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