4 Ways to Create Better Marketing Campaigns with CRM

Impactful marketing campaigns are crucial for staying at the top of your customer’s mind. With the rising competition, customers are getting special attention from every corner; so they won’t settle for just anything. Therefore, it is necessary to have a highly personalized marketing approach.

Successful marketing campaigns can capture the attention of potential customers and enhance your brand image. However, if the marketing doesn’t work, it can also be a nuisance to your customer and infuriate them. Remember the times when you were spammed with unwanted promotional messages and emails. It was exasperating, wasn’t it? Don’t put your customers in the same situation. Create better marketing campaigns with a CRM.

Yes, you read it right; A CRM!

CRM is for marketers too

Most people have the misconception that Customer Relationship Management software is just for sales professionals. This thinking needs to change. There is more clarity and less confusion when the marketing and sales team use the same tools and data. CRM is a powerful tool that can strengthen your marketing strategy. It is a wellspring of information that helps you identify the right target audience, creating channel-specific campaigns and generating quality leads.

Moreover, with marketing automation in CRM, you can streamline and optimize a wide spectrum of marketing tasks. Increased automation will help you in improving your email marketing for attracting more attention.

Let’s delve deeper and see-

How can a CRM software help in creating better marketing campaigns?

Below are four main areas that you can improve with a CRM software for creating better marketing campaigns:

  1. Focused targeting

    Most of the marketers concentrate on creating and conveying an impactful brand message. Your efforts are futile if you are not approaching the right prospects. Therefore, you need to consider breaking your customers into small groups for focused targeting.However, digging into a large pool of data is an irksome task, isn’t it? Well, you can avoid such clutter with a CRM where all your customer information is systematically streamlined in one place. With this data, you can understand their buying patterns and preferences. It helps you identify potential prospects worth pursuing. This will save your time and efforts as well as help generate leads that can convert.

  2. Create segments

    Marketers can easily group customers together based on their common interest, traits, requirements and previous purchases. Instead of focusing on the requirements of the entire market it is better to segment customers by defined criteria. This is possible with a CRM that allows you to create identifiable segments which adds clarity while performing various marketing activities.

    CRM gives you a more holistic view of these specific groups to understand them better.For example, If you are a product manufacturing company with different product lines, you can ease your work and avoid confusion by creating multiple sales pipelines for different industries. You can further bifurcate contacts by the price range and functionalities to gain more clarity and cater your target audience with personalized emails. Also, you can cross-sell your products to other groups of audiences and track campaign performance directly from CRM itself. You can gain a better knowledge of their likes, dislikes, and recent activities. Target those specific traits and characteristics while creating your marketing campaigns. Customers pay more attention to such messages as they can relate to it, so this increases the chances of positive responses.

  3. Personalized marketing content

    Personalized content is more relevant and better perceived. Customers react quickly to such content. 87 % of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.With a CRM, marketers can know exactly who their customers are and what are their requirements. Once that is figured out, it becomes easier to personalize the content and target the specific needs of the customers. Instead of generalizing the content with “Dear Customer” or other similar terms, marketers can address the customers by their name. With the software, you can even tailor other details like their gender or the company they work for.

  4. Better accountability

    Since a CRM has a reporting functionality, it becomes easier to track the effectiveness of your marketing activities. You can understand which marketing campaigns were successful and where you need to put in extra efforts.It helps marketers make better decisions and build more effective strategies to improve response rate. A CRM also gives you the flexibility to customize the reports as per your specific business requirements. So, you can get the exact information you need. Moreover, once you set a process for tracking and analyzing data, you will be able to create reports more quickly.

Concluding thoughts

CRM marketing is the best way to reach your ideal customers in less time. A CRM software improves not only your marketing campaign but also your sales. It is the best solution for both; your marketing and sales team. There is more transparency between the teams, and they can work more efficiently to fulfill the common goal of increasing the revenue of the company.

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Importance of Secondary DNS

If you have waited with bated breath for your school or college results, you must have also noticed that the institution generally provides more than one link to view the results and this, of course, makes you less nervous! The simple reason being if one link doesn’t work you can always use the other links.

This facility of multiple providers is basically called Secondary DNS. But then what is DNS in the first place?

Domain Name System or DNS (or servers) is basically an internet service that translates domain names into IP (Internet Protocol) address. As IP addresses are numerical they are complex to remember. However, domain names being alphabetical they’re easy to remember. For example, can translate to IP address

Now that we have a fair sense of idea on what DNS is let’s understand what Secondary DNS means.

What is Secondary DNS?

When an organisation uses multiple service providers to host their primary DNS information, it is called Secondary DNS. In our above example, when an institution uses multiple links to hosts results of an examination it is using secondary DNS to host its primary DNS information.

In a nutshell, if you have 4 sets of nameservers answering queries, if one is down then the load is shared amongst the remaining three. Once the first nameserver is up and running, the load will once again be divided between the four of them.


  1. Better customer experience

    – Due to the availability of Secondary DNS the load on the primary DNS gets reduced and customers have a more seamless experience accessing the servers.

  2. Good back up

    – Secondary DNS always acts as the best firefighting mechanism when the primary DNS is down or out of order. The other servers can still work, although with an increased load on them. However, this is better than having a complete blackout of the entire server until the primary DNS is up and working.

  3. Round Robin Resolving

    – This is a process when the server provides a different server on account of Secondary DNS every time a user accesses the server. This helps as a load-balancing act.

Configuring Secondary DNS

Secondary DNS can be used by websites that have a high inflow of traffic that might result in the primary DNS server going down like the ones that run discount sales, declare examination results, etc. Since they are dealing with customers it can mean a loss of both money and customers. Configuring secondary DNS is a safe option for such websites.

Now that we’ve seen the kind of websites that might need secondary DNS, let us see, where can one find secondary DNS when you’ve hosted your website with us. Hosting services by ResellerClub don’t require setting up secondary DNS explicitly, as it is pre-configured. What this means is:

Consider, you have four nameservers, one of the nameservers will be configured as a primary name server whereas the other three name servers will be configured as Secondary for backup purposes. As seen from the advantages above, there is no difference between a primary and a secondary DNS as Round Robin algorithm is used to resolve the name server records of a domain.

Usually, the first nameserver listed is primary followed by secondary. However, there is no set rule for this. You can refer to this post to learn how to manage and set up the nameservers for your domain.

Or you check out this video to learn how to manage DNS Records for Nameservers


Thus, a Secondary DNS proves to be a good backup for any organisation so that there is continuity in service. It provides a good consumer experience as the consumer doesn’t face any glitches in case the primary DNS is not be working. Much also depends on the quality of the service provider of a secondary DNS. If one owns the DNS one should ensure that the quality is maintained. A compromise on the quality of secondary DNS is worse than having a good quality primary DNS. So quality is the king.

Lastly, don’t forget to leave a comment below if you have any questions or suggestions.

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What is Gutenberg Editor on WordPress? Pros and Cons explained

We all await the change WordPress is bringing to us with the Gutenberg WordPress Editor! It is the new core element in WordPress.

“The goal of the block editor is to make adding rich content to WordPress simple and enjoyable.”

– From the Gutenberg plugin description on

The latest version of WordPress has a visual editor that has been standard for years. Writers in today’s day and age expect a refreshing experience on the platform. This led to a team working behind the scenes to introduce something that every WordPress user wanted, a new editorial system – Gutenberg Editor. The goal was to make WordPress enjoyable and easy to use for everyone. A change like this was a long time called for and has many pros and cons. Let’s dive deeper to understand more about the Gutenberg editor.

What is the Gutenberg Editor?

Gutenberg is an editor for WordPress. It was named after Johannes Gutenberg, who was the inventor for printing press 500 years ago. Liked we mentioned earlier, the goal is to make WordPress a simple platform to use. The current platform requires us to use shortcodes and HTML to get work done. However, the internet has evolved from the time WordPress was created, which came with increased popularity for content block style of writing. Meanwhile, WordPress has come up with many visual editors like Elementor, Beaver Builder etc., but is now incorporating its own ‘content block’ editor soon in the name of Gutenberg. We can be fair and say that this software is still in the developing phase. The hype makes us all curious about what this change is all about.

Pros of Gutenberg Editor

  • This is mainly built to allow easy content blocks. It now allows theme developers to create easier paths for themes that support content blocks site. Unlike visual editors like Elementor or Beaver Builder, the Gutenberg Editor would support such layouts in a simple fashion. This will reduce site load timing by eliminating bulky content blocks.

  • Gutenberg Editor will encourage users who want to change themes. Themes like Divi have content block inbuilt which makes changing themes complicated. Themes that do not support content block will also be compatible with the Gutenberg editor without any changes. This means that a theme of your choice that doesn’t hold an option of a content builder will now offer one without any third party installations.
  • The other benefit is the compatibility it has for mobile devices. A lot of content block plugins don’t work well enough on devices. However, the Gutenberg editor throws an excellent technology for the desktop and devices. The same functionality and work are now supported on mobile devices as well.

Cons of Gutenberg Editor

  • WordPress has been perceived to be complicated for the beginners. The biggest drawback that could arise is the adaptivity to the change. The second issue is with certain plugins. Plugins use custom meta boxes that are not compatible with WordPress. Plugins like Yoast SEO take advantage of these meta boxes. However, the extended settings panel solves this issue for plugin designers, yet the large chunk of toggle boxes could make it difficult for users to look for the meta boxes they need.
  • Gutenberg is a major challenge for plugin developers. WordPress will offer a plugin to restore the previous version of the editor. But the rollout may not be smooth. This impacts the users as well as ratings for Gutenberg plugins which are 1 out of 5 stars. It also does not support responsive columns. To get the column feature, usually, we see people using visual builder plugins and short plugins. But it’s high time columns be integrated into the platform.

Gutenberg Editor – currently a Plugin

At this moment, Gutenberg Editor is only a Plugin to any WordPress site. One can download it from the WordPress Plugin Directory. It is updated on we weekly basis with additional features. This is in beta phase and needs to be used with care.

You can install it on the WordPress version 4.8 to use it. The latest version of Gutenberg Editor can be found on the WordPress dashboard in the tab “Add New” plugins. However, it is recommended to install this on a test site.


One of the bright sides of WordPress as a platform is that it is constantly evolving. WordPress focuses on sprucing up its main features.

The Gutenberg Editor feature is undoubtedly the most awaited. The WordPress development team has worked to give us a better experience with the platform making it simple and enjoyable. WordPress has released a beta version as a plugin for developers to test this. We are sure the final version will make lives of WordPress Hosting users far easier with a fresh experience!


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The Google Chrome 68 Update could Affect your Business

Google will be updating the Chrome web browser to Google Chrome 68 this July to explicitly flag websites that are secure and not secure. We’ve covered this in a blog post earlier but let’s take a deeper look.

How does this impact your business?

Web security has always been important and through the updated Chrome browser, Google aims to create a safer environment on the web. How? By flagging Not Secure websites. This could definitely have a negative impact on your business.

  1. Customers will be weary about transacting on a website that’s unsafe. Google Chrome 68 will now flag websites as Not Secure if they’re not encrypted. With a Not Secure site, visitors, sales, sign ups, purchases and business could all drop.

Google will be updating the Chrome web browser to Google Chrome  The Google Chrome 68 Update could Affect your Business

2. Google will start prioritizing websites that are secure at the top of the search engine results page. Therefore, websites that are not secure will rank lower and your customers will have a hard time looking for your website.

How can you make your website secure?

Encryption. Encryption is a mathematical process of converting data into a code to prevent unauthorized access. The number of bits forms the size of the key. Bits can be 40-bit, 56-bit or 256-bit. The larger the bit, the stronger is the encryption.

A digital certificate like SSL (Secure Sockets Layer)  is a technology that establishes an encrypted link between a web server and a browser. With SSL, your website is secure as information is encrypted, preventing access to hackers. A digital certificate on a website activates a padlock and the HTTPS protocol which allows a secure connection from a web server to a browser. With an SSL certificate on your website, customers feel confident sharing personal data and making transactions.

Google will be updating the Chrome web browser to Google Chrome  The Google Chrome 68 Update could Affect your Business

The ResellerClub Advantage

In keeping with Google’s aim to make the Internet a safer environment, we at ResellerClub will be offering free basic SSL to help your business and customers and we are in the process of making this available across our platform. Please be sure to look out for our detailed communication regarding this in the coming weeks.

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Cloud Backups: Explained

Today, no one in their right mind would rely on just local backups. Further, considering the amount of content even an average blog would contain, it might not be practical. For most issues that could compromise data and content today, cloud backups are the answer. What is cloud backup? This blog will attempt to answer all your questions.

First, what is the cloud?

The cloud refers to services that run on the internet and not locally on your computer. That infrastructure is comprised of a collection of servers that make up the cloud.

When you take a cloud backup, it involves sending a copy of whatever data you wish to secure, to be stored in a system independent from its source network.

What data do you want to backup?

There are numerous online services that help you easily backup any kind of data to the cloud -from your website to your computer system files.

Why should you backup your data?

In the online world today, even with all the security tools available, ensuring that your website is 100% secure can be quite a challenge. A must-do in this environment is to take continuous backups of your website data. This will ensure, that in the event that your website is attacked or taken down, you can immediately restore it from your backup reserves to ensure business as usual.

Backing up your data helps prevent:

  1. Data loss from website or computer system
  2. Disruptions in the functioning of your website

Now, at least for personal system backups, some of you might be thinking of external hard drives or even USB drives. The key word or advantage that Cloud Backups have over any of these options is its ‘independence’ and ‘easy accessibility’. Storing backups in the cloud ensure that your data is stored securely at a location away from your current computer system and environment and is also easily accessible at any time and from any device.

Why can I not just use free Google Drive and Dropbox accounts?

Do not confuse these services with file systems in the cloud such as Google Drive or Dropbox as the protection offered is quite limited and is not meant to backup massive amounts of website or system content.

How to backup to the cloud?

1. Cloud backups for your website:

There are several backup options available online. As part of the Cloud hosting industry, ResellerClub recognizes the importance of website backups and of offering our customers comprehensive solutions for their online businesses. With this in mind, we offer one of the best solutions in the market – CodeGuard. CodeGuard backs up your data as frequently as you want and secures it with the highest standards in the industry.

Let’s take a look at how to backup your data:

  1. Connect your website to CodeGuard’s servers (via FTP, SFTP, URL, WordPress plugin, IP, SSH, etc)
  2. Set your backup preferences

    That’s it!

CodeGuard will automatically start backing up your data, After the initial backup, CodeGuard will only backup changes that are made to your website content (making each further backup faster and taking up less storage space). If CodeGuard detects any changes in the content, it notifies you immediately.

The bonus point about CodeGuard backups are how securely your data is treated. CodeGuard backups of your data are treated with AES (Advanced Encryption Standard) 256-bit encryption, which is an industry standard and is stored in the Amazon Simple Storage Service (S3).

2. Cloud backups for system data:

Again, several options for system backups as well. A few that work pretty well are Backblaze, IDrive and Acronis. Backblaze offers unlimited backup for all your data except for temporary files, applications and your OS, while IDrive lets you backup your data with upto 2 TB of storage for several devices in 1 account. Acronis creates dual backups i.e to the cloud and on your system so that you have both on-site and off-site availability.

Best practices today- Hybrid backups-

In the cyber world today, you can’t be too careful. A best practice today is to store your backups both locally and in the cloud. Also, as most backups are for issues that occured in the previous 24 hours, local backups of a day of data should be doable by most companies.

We hope this blog helped you discover what a cloud backup is and how to take a backup to the cloud in an easy and efficient way. Have you been backing up your data to the cloud? What tools do you use? Let us know in the comment section below.

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Hosting Marketing

WordPress SEO Tips

In choosing WordPress as your SEO platform, you have made a wise and great step to successfully marketing your website. WordPress has several in-built features that enhance the SEO capabilities that even those with no technical background can implement to optimize their website. In this blog, we’ll uncover WordPress SEO tips that include some features within WordPress that you may not have noticed that could help enhance your search engine rankings.

  1. Setting your url structure within WordPress:

A url that is more understandable with the right keywords from the content on your webpage will have higher value than one containing the date and number of the post on your page.

Set your url structure here:

Log into your WordPress admin panel and go to Settings>Permalinks (what does permalink mean? Permalinks are urls that do not (and should not change)

In choosing WordPress as your SEO platform WordPress SEO Tips


  1. Categories and Tags:

WordPress allows you to classify your content by placing it in categories and assigning tags to each post. This helps readers find the right content they want to read, easily and quickly and helps search engines determine the structure and content of your website.


  1. Headings:

Our 3rd WordPress SEO tip is about ‘headings’. The right heading tag is critical for search engines to know what the main content on your page is about. WordPress lets you easily add the right heading and subheading sizes to your content in its editor.

In choosing WordPress as your SEO platform WordPress SEO Tips

  1. Post Comments:

Comments to posts on your website (if the content section is one that accepts comments) is an indication of an engaging website. However, if spam is passed through your comment section, it can have negative implications for your search authority. A popular WordPress plugin to prevent spam is Akismet Anti-Spam.


  1. Plugins:

By far the best SEO plugin for WordPress is the one by Yoast. Used by over 5 million people around the world and with a huge 5 star review, you can safely trust this plugin to do its job. It offers a range of useful functions to cover the search engine optimization of your website such as;

  • Keyword optimization
  • Setting canonical tags to avoid duplicate content
  • Suggestions for internal links to other parts of your website
  • Advanced XML sitemaps
  • Integration with the Google Search Console that enables you to see how your website performs and to fix any crawl errors

Apart from Yoast, there are a ton of other helpful WordPress plugins to optimize the performance of your website.


6. Images:

Images that are not optimized can considerably slow down your website. Use Google’s page speed tool to analyse your website. The tool also offers optimized versions of your images, CSS and Javascript for you to download and use.


  1. Prevent malware:

This WordPress SEO tip focuses on security. Google blacklists websites that are infected with malware. Secure your website with anti-malware tools such as SiteLock which scans websites daily and eliminates any form of malware it detects.


  1. Install SSL certificates:

Users actively look for a sign of a secure website before transacting. Not having the green padlock in your browser search bar or a https web address can have negative consequences. Plus, Google actively displays a warning message to users who try and access your website if it does not have a SSL certificate installed. This will lead to a drop and website traffic and consequently search engine rankings.

In choosing WordPress as your SEO platform WordPress SEO Tips


  1. Ensure website Accessibility:

What do we mean by an accessible website? An accessible website is one that is designed and developed for EVERY kind of user- those perfectly and differently abled, those who have aged and have decreased visual, auditory, cognitive and motor abilities, those in areas with poor internet coverage and also those who are temporarily disabled/injured. What is the connection between websites that are accessible and SEO? Websites that are designed and developed to be accessible are also simultaneously SE0-optimized. I’ve written extensively about how you can do this here.

In choosing WordPress as your SEO platform WordPress SEO Tips

  1. Website speed and performance – uptime

Our last but important WordPress SEO tip is about improving website performance. How fast your website loads has a direct impact on your search results. Users expect websites to load within 3 seconds and are very likely to abandon the site for another if it doesn’t. While speed can depend on a host of factors such as images, videos, etc., your web hosting company has a large part to play there. We, at ResellerClub, offer advanced caching tools and a CDN with our WordPress Hosting package to help better serve your WordPress website.


We hope our list of WordPress SEO tips helped you uncover newer insights into how best to optimize your website for search engines.

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The best blog platform for making money: Blogger vs WordPress


Which blog platform is best for making money? Does a platform really matter when it comes to monetary benefit? This blog will break down the first step to making money with your blog- choice of blog platform. If you want ideas and tips on how to make money from your blog, check out our blog post on ‘How to start a blog and make money’.

To start with, we should clarify that when we talk about ‘WordPress’ here, we mean and not the free If you want to know more about the difference, refer to our post on this topic here.

Blogger vs WordPress-

Which blog platform is best for making money The best blog platform for making money: Blogger vs WordPress

Technical Knowledge required-

Blogger is designed for anyone with little to no technical knowledge to use.

WordPress, while not difficult, requires a short time to get the hang of doing things in the backend. WordPress also offers thousands of ready-made website themes and templates (over 3200) along with plugins and scripts to get your website running and functioning efficiently in a jiffy. Only extreme customizations to your website theme, for example, would require some web development expertise. Plus, there are a multitude of resources online to help you get up and running with WordPress. As a testament to this, the WordPress platform powers about 30% of websites on the internet.

Set up costs-

Blogger is a free service. You can start your blog without having to pay for a domain name and your account is free as well on the Blogger platform. You can however buy a custom domain if you want one. WordPress, on the other hand, requires you to use a web hosting provider to host your WordPress website. The cost for this depends on several factors from your web hosting provider to the kind of website you want to have (and therefore how much bandwidth, storage you need), the type of hosting service you ask for (fully-managed, partially-managed or unmanaged). To give you an idea, WordPress Hosting packages can cost from as little as $2.49 a month to $130 a month. To this, add the cost of your domain name. At ResellerClub, we offer the flexibility of the cloud platform with our WordPress hosting product making our WordPress hosting service perfect for small blogs and websites who want to scale on their own time without breaking the bank.


Why would you want to pay to have a WordPress blog over a free option from Blogger? We answer that here:


The amount of control you will have with WordPress will far exceed what you will have with a Blogger website. WordPress is open-source; the tweaks you can do to both the software and its thousands of themes and plugins is limitless. WordPress lets you have complete control over security, backups, content, upgrades and most importantly -SEO and your monetization strategy.

Plus, when it comes to ownership -Blogger is owned by Google so you can’t really say that you own your website. On the other hand, WordPress is self-hosted and open-source and you have full control over your content and data.

Features – overall:

While Blogger is an easier platform to start with for beginners, its features do not match those of WordPress. With its open-source nature, continuous platform improvement and vast number of website themes, templates and scripts, WordPress offers several opportunities for bloggers to completely customize the experience of their website. To create an advanced website to attract the right traffic that translates into monetary benefits, you will need several features that WordPress offers in its plugin bank. Right now, there are over 55,000 WordPress plugins. Advanced customization in Blogger is rather limited.

Which blog platform is best for making money The best blog platform for making money: Blogger vs WordPress

Google Adsense-

Google Adsense lets you monetize your blog by placing ads on it. You earn your money each time a user clicks on an ad on your blog.

Owned by Google, Blogger connects to several Google properties such as Google Adsense that helps place relevant ads on your site to earn you income. Although this is something you could do with your WordPress blog as well (through the AdSense Plugin WP QUADS for example), it’s just that the two Google properties are integrated already when you get a Blogger account.


Which blog platform is best for making money? It’s clear that Blogger is not the best choice for professional use or for maximum monetization. Do you agree with this blog? Let us know!

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Just bought your first shared hosting package? Use Softaculous to settle in with ease!

What is the Softaculous Apps Installer :

Softaculous is an app installer that saves you the time and effort of setting up your dream blog, website or ecommerce store. Particularly loved by Shared Hosting customers, the Softaculous app installer makes getting started with a website, a piece of cake. Here’s how Softaculous helps customers, especially those that are new to the web industry (usually Shared Hosting customers) ease into the workings of web infrastructure.

  1. All the apps you need for your web business, in 1 place

The Softaculous apps installer allows a user to easily install more than 400+ apps in just a few clicks, covering every major app that you need to successfully run a web business in categories such as:

  • E-commerce
  • Content management
  • Forums
  • Image galleries
  • Social networks
  • Ad managers
  • Analytics tools
  • Email management
  • Project management
  • ERP
  • Customer support
  • Database management
  • Video
  • File managers
  • SEO tools
  • Financial managers and more.

Softaculous also offers popular scripts such as:

  • WordPress
  • Joomla
  • Drupal
  • OpenCart
  • Dolphin
  • Zen Cart
  • Magenta
  • SugarCRM
  • phpMyAdmin
  • MyWebSQL
  • Vtiger

You can also request for scripts you don’t find-

If you manage to find a script Softaculous does not have, the team will review your request and add it to their script library.


  1. Fast installation

You can get your website up and running very quickly as the Softaculous apps installer takes care of the entire installation process and any possible issues. You are spared from downloading and uploading zip files or trying to find out why an installation failed, etc.


  1. Easy access

The Softaculous app installer is offered in several major web hosting panels such as cPanel, Plesk, CentOS, Interworx, ISP system, DirectAdmin, H-Sphere and Hosting Controller and is also available through API. ResellerClub offers Softaculous with every Shared Hosting package.

 is an app installer that saves you the time and effort of setting up your dream blog Just bought your first shared hosting package? Use Softaculous to settle in with ease!

The app can be found under ‘Software’ in cPanel


  1. Zero maintenance

Software updates are well-tested before release to ensure you face no issues. Also, you do not have to worry about server maintenance as updates are downloaded via a CRON process which runs automatically on the server.


  1. Ease of use

Considering that a Shared Web Hosting package is usually what most people just starting out with their online business usually begin with/are introduced to, Softaculous is designed such that anyone can  navigate through it. There are several helpful hints and tips throughout the interface to help you.

 is an app installer that saves you the time and effort of setting up your dream blog Just bought your first shared hosting package? Use Softaculous to settle in with ease!

A look inside Softaculous


  1. Install scripts in your own language

The Softaculous app installer allows you to install scripts in over 50 languages. This saves you from downloading translation packages!


  1. Ratings, reviews and demos of scripts

If you’re unsure of a particular script, Softaculous lists the script’s ratings, reviews and even links to demos for users to make an informed decision.

 is an app installer that saves you the time and effort of setting up your dream blog Just bought your first shared hosting package? Use Softaculous to settle in with ease!

A view of the demo option inside Softaculous


  1. Scripts continuously updated

The Softaculous app installer continues to add newer scripts to their library everyday.

 is an app installer that saves you the time and effort of setting up your dream blog Just bought your first shared hosting package? Use Softaculous to settle in with ease!

User reviews for WHMCS listed in Softaculous


  1. Testing

Softaculous also allows you to clone your website to test changes before you install it on the live site.

We hope you found this post useful. How were you introduced to the Softaculous apps installer? If you haven’t used it yet, try out our Shared Hosting package to launch your online business in minutes with Softaculous.

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Gamification in UX to enrich User Experience and Engagement

We have all played games as a kid. Be it indoors or outdoors – games have challenged us, rewarded us and helped us be a better version of ourselves. The more engaging and interactive a game is, the more it motivates us to keep playing. If we apply this technique to our design, it could help achieve simplicity which, in turn, would enhance the user experience.

In this article, I’ll walk you through what gamification in design is and how you can use it to enrich user experience and engagement.

What is Gamification?

Gamification in simple words means using game principles in a non-gaming environment. More often than not, most people confuse gamification with game design. However, gamification is used to help design websites and apps for an interactive feel. The more engaging the user interaction, the more the user feels involved and interested. Gamification helps you tap into the psychology of the user by offering them rewards, recognition, a sense of competition and achievement, etc.

 rewarded us and helped us be a better version of ourselves Gamification in UX to enrich User Experience and Engagement

For example, consider the Starbucks mobile app that has a built-in reward feature. Whenever a user purchases a coffee or any other item, some points are added to their account. So say, you’ve purchased 9 coffee’s then your 10th one is free. You can customize orders based on your rewards, so on and so forth. In a nutshell, each customer has a unique experience when using their rewards.

Reward-based activity trigger users to return to your website/web app once again.

Let us look at three gamifying mechanics that can help boost your UX:

  • Leading Statistics

    Challenges keep people glued to your app as it fosters a competitive spirit. As a web designer, you can set the right parameters for users to reach their goals.If your website/app is about users attempting quizzes, then selecting the right answers helps them score more points. The more the number of levels a user has navigated, more the badges they earn. Designing a leaderboard that tells users the level at which they are is a good motivation.

    Interland an initiative by Google is an educational website filled with simple games designed to teach users how to be safe on the internet. It is primarily made for young kids.

     rewarded us and helped us be a better version of ourselves Gamification in UX to enrich User Experience and Engagement

  • Rewards

    Rewards and recognition are very important when it comes to enriching user experience. As a user progresses in his/her journey on your website, there should be some form of reward system.For example, if you have a gaming app, then you can give users bonus points, stickers or badges to be displayed on their profile. Otherwise, if you’re an e-commerce website, based on the customer purchases, sign-up etc. you can add some reward points to their account which they can use later for some product purchase on your site.

    Another example is that of Uber, where both the driver and customers give ratings to each other. These ratings are visible on their respective profiles and tend to make the users happy. Even though the customers aren’t drawing any salary (like the driver whose pay and progression depend on such ratings), they too feel proud of themselves.

    Source: Jorden Jenkins

    Incorporating this gaming mechanism in your design not only makes the customer feel valued but also keeps them coming back to you.

  • User Journey

    A user’s journey is a very vital part of the success of your web design. Each user is most likely to be in different stages, and these could change over time depending on their needs. The right progression can help improve user engagement and interaction with your app. Thus, a user journey can be described as the stage/levels the user progress with respect to the time he/she has been using the product.User journey can be broadly classified into four different aspects. These aspects are in line with the usual web design approach.

    1. Start:

      This is the stage where the user signs up on your app. The start or the onboarding journey should be such that the user is compelled to explore. One tip is to present information in a clear persuasive manner so that the user explores the app further. This stage is usually informational and instructional.

       rewarded us and helped us be a better version of ourselves Gamification in UX to enrich User Experience and Engagement
      Source: Moinul Ahsan
    2. Scaffolding:

      Scaffolding is the second stage in a user’s journey. In this stage, you can present the user with features and possibilities of using your product. This stage is the most crucial one as it decides whether a user will continue being on your app or not. Try to keep this stage as interactive as possible and minimal too.

       rewarded us and helped us be a better version of ourselves Gamification in UX to enrich User Experience and Engagement
      Source: Menu Schedule Screen
    3. Progress:

      Progression is a very important feature of any journey. If a user is stagnant, then he/she may not be motivated enough to continue using your web app anymore. Providing users with timely progress bars, feedback on how they are doing so far or what awaits them once they accomplish a goal is very important. An e-commerce portal can give stats to users on how many items they purchased and how much they saved. Educational apps can tell how much they’ve learnt as a part of their curriculum etc. Progress stage helps a user to self-evaluate themselves, and this is the best form of motivation ever.

       rewarded us and helped us be a better version of ourselves Gamification in UX to enrich User Experience and Engagement
      Source: Patient Rating & Notification Screen
    4. End: The end stage is the final stage of any web app. However, this doesn’t mean that users stop using your app or you have no end to your product, and it runs in an endless loop. If your design has these features, then you’re most likely to lose your customer base as users can get bored with the repetitive features. One way to engage experienced users is to give them loyalty awards or badges. This, in turn, would encourage new users too.


With so much of competition in the market, you need to know how to gain that extra edge to win the hearts of your customers and more importantly, keep them coming back for more. Every business should also work from an ‘emotional appeal’ than just a ‘logical one’. Even the chance of winning a chocolate that costs next to nothing makes a whole group excited to find an answer or solve a riddle.

Applying these emotional aspects of rewards and recognition can enhance user experience and engagement, eventually leading a business to a long way of customer loyalty and retention.

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5 Essential WordPress Plugins For Your New Website

In my last couple of articles, I’ve covered a lot about WordPress. Right from it being an open-source Content Management System (CMS) powering several websites all over the globe to niche themes and plugins. Starting your new website is a milestone and setting up a WordPress website is easy. Also, choosing the right WordPress hosting, themes and plugins at the onset helps build a robust website.

In this article, I’ll be covering some of the essential WordPress plugins that will help you set up your new website with ease.

Importance of WordPress Plugins on a New Website

Plugins are mini codes written in any programming language by either an individual or a firm. All a website admin needs to do is ‘install’ or ‘plug-in’ them onto their website and they’re good to go.

Let us look at two reasons why WordPress plugins are essential:

  1. Plugins help you manage your website efficiently by adding greater functionality and reducing your task of coding to help keep your site well maintained and secure. This way you can concentrate on setting up your business whereas the plugins take care of the rest.
  2. As a website owner, to install a plugin you need not have high-level technical skills or hire an external developer to make customised pages for you. Example: A ‘Contact Us’ page can easily be available in the form of a plugin.

Having seen how plugins can prove to be useful let us now move on to checking some of the essential WordPress plugins that you as a user can install on your new WordPress site.

  1. UpdraftPlus WordPress Backup Plugin

    Taking a backup of your data is very crucial as it helps you be at ease in case of data loss as recovery is hassle-free.UpdraftPlus is a popular, easy-to-use, comprehensive backup and restore plugin. It has over 1+ million active installations and is available in both free and premium versions. It backups your data over the cloud with a single click. Some of the big entities it is trusted by are Microsoft, MIT, P&G, NBA etc.

     powering several websites all over the globe to niche themes and plugins 5 Essential WordPress Plugins For Your New WebsiteFeatures:

    1. UpdraftPlus backups data to applications like Dropbox, Google Drive, Amazon S3, UpdraftVault, FTP, email etc. The premium version also backups to Microsoft OneDrive, Microsoft Azure, Google Cloud Storage, SFTP etc.
    2. It allows the user to set up both manual and automatic backup schedules depending on their convenience.
    3. It even allows users to backup and migrate their data remotely from a single central location using UpdraftCentral.

  2. Login Lockdown

    Limiting the number of login attempts on your WordPress site is important, as hackers might try the brute-force attack to gain entry to your site and compromise it.Login Lockdown is an open-source plugin with over 2,00,000 + active installations. It is free in nature, easy-to-use and a must have plugin.

     powering several websites all over the globe to niche themes and plugins 5 Essential WordPress Plugins For Your New WebsiteFeatures:

    1. Login Lockdown monitors brute-force attacks by noting the IP address and Timestamp of every failed login attempt and stores in its database.
    2. It disables the login attempt for a particular IP address if there are repeated attempts within a certain timespan.
    3. The default time set up by the plugin to lockdown the site for the user is 1 hour after three failed attempts. However, the admin can change this as well as manually release the lockdown.

  3. Google Analytics for WordPress by MonsterInsights

    If you’re a business website, tracking the source from where your traffic has come is of utmost importance.The Google Analytics plugin by MonsterInsights for WordPress helps you see where your visitors are coming from to help you plan your business strategy better. The plugin is popular and has over 1+ million active installations.

     powering several websites all over the globe to niche themes and plugins 5 Essential WordPress Plugins For Your New WebsiteFeatures:

    1. Google Analytics by MonsterInsights is easy to set up and gives real-time statistics.
    2. It uses universal tracking that helps track your visitors across various platforms and devices and gives you report based on which pages of your websites are popular.
    3. If you’ve setup Adsense on your website, it enables you to track it. It also enables you to track any outbound links if clicked.

  4. Contact Form 7

    Contact forms help you design interactive forms for your visitors to get in touch with you.Contact Form 7 is a sought after plugin with over 5+ million active installations. It is an open-source software including CAPTCHA, Akismet Spam filter support etc.

     powering several websites all over the globe to niche themes and plugins 5 Essential WordPress Plugins For Your New WebsiteFeatures:

    1. Contact Form 7 is easily integrated within your WordPress dashboard and doesn’t write any messages to the database or tracks users.
    2. The plugin helps you customize forms and mail content in a flexible way using simple markup.
    3. You can place the contact form in the form of a text widget as well as into your post content.

  5. Quick and Easy FAQs

    When you launch a new website, visitors may have several questions. To make sure your support isn’t overburdened you can add an FAQ (Frequently Asked Questions) page to your site.FAQs page helps your visitors seeks any answer they wish this, in turn, helps in the conversion rate. Quick and Easy FAQs is a free and open source plugin with over 10,000+ active installations.

     powering several websites all over the globe to niche themes and plugins 5 Essential WordPress Plugins For Your New WebsiteFeatures:

    1. Quick and Easy FAQs plugin helps adds FAQs easily to the custom post type.
    2. The plugin displays FAQs in three ways viz. A simple list, Toggle and Filterable toggle based on groups.
    3. It even allows the user to change the default styles using custom CSS and supports changing toggle style text, background and border colours.


Selecting plugins for a new website is a crucial task and depends on what you as a user need as opposed to the popular plugins in the market today. It is best to have fewer plugins as most are heavy in nature and can potentially make the site slow. My recommendation would be to have five essential WordPress plugins that help your website function smoothly.

We at ResellerClub help small and medium-sized business setup their website smoothly by offering essentials like domains, hosting, themes, plugins, logos, etc. Moreover, if you have a WordPress website, it is recommended that you opt for WordPress Hosting. We offer Managed WordPress Hosting to keep your mind off of maintaining and managing WordPress so that you can concentrate on marketing and growing your business.

Once your business grows, you will surely have an idea which plugin is best suited for your website. Until then keep experimenting and good luck with the success of your new WordPress website. If you have any queries, comments or suggestions please feel free to drop us a comment below!

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