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What is Hybrid Cloud? What are the benefits of Hybrid Cloud?

Cloud Computing is the present of technological advancement and a glimpse into what the future will be. It has integrated itself firmly with technologies such as Artificial Intelligence (AI), Internet of Things (IoT) etc. and has changed the way users store, access and exchange data across the globe.

Cloud, in a nutshell, solves several issues by making collaboration simpler over the internet. Not only that, it eliminates the need for expensive external hardware and storage devices. There are primarily three types of cloud viz. Public cloud, Private Cloud and Hybrid Cloud, as well as, three types of cloud models viz. SaaS, PaaS and IaaS.

In this article, I’ll walk you through what Hybrid cloud is, its benefits and when should you as a business decide to make the switch.

Let us begin by understanding the building blocks of Hybrid, Public and Private Cloud.

  1. Public Cloud:

    Public Cloud, is an open cloud environment whose server space is accessed by everyone sharing the server. It is the most common form of cloud and is available through third-party service providers. Here the hardware, software and any other infrastructure required is handled by the cloud provider. Public cloud is usually accessed via a web browser.Examples of public cloud are Infrastructure-as-a-Service environments like Amazon Web Services (AWS)and Microsoft Azure,. Platform-as-a-Service environments like AWS Elastic Beanstalk and Software-as-a-Service like Microsoft Office 365.

    Benefits of Public Cloud:

    1. Public cloud costs the lowest as compared to the other cloud services
    2. It requires no maintenance from the user end, is reliable and easily scalable

  2. Private Cloud:

    In Private Cloud, the cloud is restricted to one particular group of people/organization. Here the cloud architecture is dedicated and can be physically present at your organization’s data centre. Otherwise, it can even be hosted on a third-party service provider. However, in a private cloud, the services can only be accessed within the company’s network.Example of a private cloud is, cloud architecture used by SMBs and various government and financial agencies.

    Benefits of Private Cloud:

    1. Compared to a public cloud, private cloud is far more secure as only a dedicated set of people have access to its services
    2. It is highly customizable and can be scaled to fit the company’s demands

    Having seen what public and private cloud mean, let us now have a look at what is Hybrid Cloud.

  3. Hybrid Cloud:

    Hybrid cloud as the name suggests, is a combination of both public and private cloud, providing ‘the best of both worlds’. With a hybrid cloud, business owners have the flexibility of shifting to a partial cloud base while retaining some applications on-site. Hybrid cloud acts as a great incentive to move users to adopt the cloud.Being a distributed system, hybrid cloud organizations can easily migrate their data and applications, as well as, share applications amongst each other.

Cloud Computing is the present of technological advancement and a glimpse into what the fu What is Hybrid Cloud? What are the benefits of Hybrid Cloud?
Source: KPMG International, 2016

Benefits of Hybrid Cloud:

Hybrid cloud is a combination of public and private and has the benefits of both. Here we see the top 3 hybrid cloud benefits.

  1. Flexibility:

    Hybrid cloud allows users to transfer resources from an on-premise private cloud to public cloud and vice-versa. This way you can avail additional resources with ease (on-demand infrastructure).

  2. Agile and Secure:

    Application and service deployment is swift. Additionally, it provides end-to-end security for the data stored. Moreover, if your business deals with a huge amount of data then, hybrid cloud is perfect to analyze this data and easily manage the workload between the environments to match the changing business needs.

  3. Cost effective:

    Hybrid cloud is highly cost-effective because of its ability to quickly organize, use and scale data and applications as and when needed. This way you need to only pay for the extra resources when you need them.

Should you make the switch?

Having seen what a hybrid cloud is and the advantages it has for your business, the pressing question is, should you switch to hybrid and secondly when to switch to non-hybrid models?

Chances are you’re an old-school business and have always used the traditional way of computing. Asking you to switch from the traditional model to cloud can be a bit intimidating as you may be wary of trusting a third-party service provider with your data. In that case, a hybrid cloud comes as the rescuer, blending on-premise, private cloud and public cloud services.

The decision of switching to either a public, private or a hybrid cloud totally depends on your business model, as well as, the hardware and software capabilities of your business. If you have sufficient on-premise infrastructure, then you can opt for a private cloud or a hybrid cloud. Also, if you wish to move your business completely over the cloud and not worry about managing the infrastructure, then a public cloud is the one you should switch to.

Also, since you’re reading about the cloud and the various models, you can even visit our website to know more about our Cloud Hosting. It helps businesses by providing infrastructure and easy maintenance, as well as, management of data, enabling you to concentrate on building your business.

Hope this article helped you understand what is Hybrid Cloud and when to switch to it. If you have any suggestions or queries, please feel free to ask them in the comments section below!

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Hosting

What is Erasure Coding?

Erasure Coding (EC), is a method of data storage which helps improve data redundancy and reliability. In an age where data integrity and reliability of storage structures is so important, techniques such as Erasure coding go a long way to building robustness into Storage Architectures. In Erasure coding, the data stored across the disk is fragmented into bits and each of these fragments is then encoded for a high level of protection and then stored in different disks for high data reliability.

If you are someone who is looking to learn what is Erasure coding, then this post will take you through it in great detail. We are going to talk about aspects such as the origins of erasure code, the objective of erasure coding, how erasure coding works and the benefits erasure coding brings to the table. Let’s get started and get Erasure coding explained.

Origins of Erasure Code

Erasure coding has a rich 40+ years of heritage and was introduced in communications systems to make them a lot more fault tolerant. Since the beginning of time, there have been many storage types in a wide range of shapes and sizes. However, there was one thing that was common across all of these storage types and devices, which was that they all could fail. Failure can happen because of multiple reasons including physical failure, natural calamities, power outages, etc. This can lead to a lot of hassle and waste of time and energy. Given this, engineers started thinking of ways to make the storage devices and data within them redundant.

The very first version of erasure coding was introduced in a very popular storage system reliability technique called as RAID-1. What happens here is basically every Byte of data which is stored on a drive is replicated on to another drive. Because of this if the main storage drive fails, the data is safe on the secondary drive and can be plugged in to resume operations. But this comes with a huge drawback which is also fairly obvious. Replicating all this data twice takes up a lot of storage space and a lot of resources are just spent on backup, which is not very efficient.

Overtime erasure coding has become a lot more advanced but it is important to understand the origins to have a very clear understanding of it. Let us move on.

Objectives of Erasure Coding

The basic objective of erasure code is, of course, to increase the data redundancy and secure a failsafe in case your primary data drive or storage system fails. But it does not end here. Owing to the high amount of storage space being utilized just for backup, a higher level need of ensuring data redundancy with better resource utilization was need of the hour. So simply put, erasure coding strives to create a failsafe for the data by data replication across multiple drives without sacrificing on resource efficiency. It has been observed that erasure coding is a perfect fit for advanced storage architectures such as Ceph Storage Architecture which is used in our Cloud Hosting, making it a more reliable and scalable hosting option.

How does Erasure Coding work? 

This part is a little tricky as the data replication needs to happen without occupying a lot of storage space. Let me try and explain this in the simplest way possible. What erasure coding does is that it generates a mathematical equation known as polynomial interpolation. This equation splits the data into a considerable number of chunks, then extra or redundant symbols are added to provide protection from failures and to help in accurate data retrieval. These chunks are then distributed across multiple disk drives. The ratio of data chunks to checksum chunks determines the fault tolerance the system can achieve.

For instance, let ‘k’ be the number of chunks and ‘m’ be the number of redundant symbols. Now, a higher number of ‘k’ than ‘m’ would result in higher speed and capacity of the storage system and on the other hand, the inverse would mean greater redundancy. Depending on the requirement, the ratio of ‘k’ and ‘m’ can be set up to find the balance between capacity and redundancy.

Let’s look at this mathematically. Consider we keep ‘k’ as 10 and ‘m’ as 6 i.e. we have 10 data chunks and 6 redundant symbols. These 16 chunks will be placed on 16 different drives/nodes. What this would mean is that from the 16 drives that we have, any 10 of them can be used to recover the original 10 chunks of data and this also means any 6 drives can fail, which is much more than traditional RAID where it can only handle a failure of 2-3 drives. Moreover, based on the above calculation, you only need to add an additional 60% of the capacity to attain this high level of fault tolerance. The result of this can be summarized in the benefits of erasure coding in the upcoming point.

Benefits of Erasure Coding

First of all, erasure gives you a lot more control over the system to maintain the levels of capacity vs. data redundancy. If the system needs to work on a higher capacity to better performance, that can be done without sacrificing on the data redundancy. And if having a stronger failsafe is more important, the system can be made a lot more fault tolerant. This can vary from time to time as per the need of the hour. This makes it perfect for applications such as Cloud Hosting where you need a perfect balance of scalability to reliability and the option to move in one direction whenever required.

Another advantage of erasure coding is that it reduces the costs and resources needed to have a very reliable and data redundant storage system. As seen from the above example, even if 6 out of 16 drives fail, you will still be able to restore all data and all this by only adding 60% more capacity. This definitely saves storage and resource costs.

We at ResellerClub have adopted this in some of our advanced hosting options so that you can enjoy the benefits of this cutting-edge technology. Erasure Coding is integrated into our Cloud Hosting services, integrated with Ceph storage architecture.

Hope this helps you understand what is Erasure coding. Moreover, get a better grip on how it works and what are its benefits. If you have any further questions, please feel free to talk about them in the comments section below. We would love to see all your thoughts and spur up a discussion to discover more!

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How to Set Up AMP On Your WordPress Site

If you aren’t aware of it already – load times are important, especially for mobile. In fact, one research suggests that up to half your visitors will click away if your mobile site takes more than 3 seconds to load.

This might be news to you – but it shouldn’t be. Load times have always been important. But they’re even more important on mobile.

Many website owners neglect thinking about how fast their site runs while they think about other aspects of their business. The reality is, page-loading speed is as important as creating a compelling offer, writing great content and getting good quality backlinks. It could be one of the main reasons why people stay on your site and do business with you – or simply click away after a few seconds.

Before you continue with growing your business, you need to test your site speed and know exactly how many users you’re losing from slow loads. You need to make site-loading time your priority, and give it the importance you give to the other parts of your business.

The growth of mobile

Mobile searching used to be a small fraction of total internet users – but that’s simply not the case anymore. Now mobile is one of the main ways people connect to the internet and browse – meaning your site needs to be optimised for mobile browsing.

Many website owners have been slow to catch up with this trend and spend more of their efforts optimising for traditional web browsers. While you will still need to make sure your site works well on such browsers – you shouldn’t neglect the importance of mobile – and especially your site’s loading speed on mobile.

How can you improve site loading speeds on mobile?

Recently, Google launched a new software that’s designed to do just that – improve your site’s loading speeds on mobile. Google’s AMP (Accelerated Mobile Pages) aims to speed up mobile traffic and improve revenue streams for those who target mobile extensively.

Google AMP has been specifically designed to revolutionise your site’s mobile version and helps speed it up by creating a “lighter” version, actually hosted on Google’s servers. That means anyone who visits your site on a mobile will get ultra-fast load speed, being able to access your content much faster than before. That means you’ll lose far fewer of them. Hopefully, it also means that as people spend more time on your site – it improves revenue as they would be more likely to make a purchase or interact positively.

That’s why mobile loading speeds are so important. With more and more people using their phones to not just browse – but also make purchases and do business, faster loads and longer sessions on your site should mean more revenue.

How does AMP really work?

In order to make your site load faster, the lighter version of it that Google creates purposely ignores some parts of your site. Google will hide certain parts of your site so that what is actually displayed on the mobile version loads much faster. While this might make your site look simpler than its full version – it’ll load much faster.

It’s also an open source project, allowing independent programmers to contribute to improving and utilising the service.

AMP relies on a minimum level of HTML and Java to load pages – it ignores some of the other more elaborate languages that many modern websites come with. While AMP could be huge for your revenue stream, you need to make sure your site is optimised to make the most of it.

While AMP could improve your rankings for some mobile searches – you need to be aware that certain widgets and optimisation techniques will not load. This could affect the way you’ve designed your site for SEO, so it’s something you need to consider carefully.

How to set up Google AMP for your WordPress website

Setting up AMP for your site should be fairly straightforward, especially if you’ve already got some WordPress experience – which you probably have if you’re reading this article.

There’s an official Google AMP plugin that makes things easier.

  1. Simply click on “plugins” in your WordPress panel
  2. Then click “Add New”
  3.  Search for “Accelerated Mobile Pages” and you should see the official Google plugin, click download.
  4.  After this, simply click “Activate” and follow the process to install.

While the actual installation really is that easy – you might want to take a bit longer to configure some of the options and set up Google AMP properly for your site.

Firstly, let’s look at configuring Google Analytics for Google AMP. One small drawback of AMP is that it doesn’t currently support any other third-party analytical packages. This could be a problem if you don’t use Google Analytics.

You’ll need to find your Google Analytics tracking ID. For this, log into Google Analytics and click on the”Gear” icon at the bottom left of the page. This takes you to the admin panel. Under the Property section, you will see a tab called “Tracking Info”. Click this to find your tracking ID.

After this, login to WordPress and click Navigation on the left sidebar. Then go to AMP and click on Analytics. Paste the tracking ID you just found at the Google Analytics section. Then save the changes and exit. This should have integrated Google Analytics into AMP.

Configuring the plugin

Once you’ve got the plugin installed – the next step is to get everything working well by configuring a few of the options.

If you’ve got Yoast SEO installed – then follow these steps to configure the plugin:

  1. Go to the Yoast plugin page and click on AMP
  2. Then click Post Types
  3. From there – you can select the type of posts you want to be able to be used on AMP. You don’t have to send all of your posts to the AMP infrastructure.

You’ll also be able to customise the appearance of your content on AMP by clicking on the Design tab. This is a reasonably important step, as AMP will optimise your content and not show everything – so you need to make sure the design works for you and your business.

After this, you might want to start testing your site on AMP. Make sure all your URLs work properly. Load up your mobile browser and try a few of your pages to make sure not only that it loads quickly – but importantly that it looks great and has all the info you want. Also, make sure Google searches for your content are getting to the right place.

You can also go to search.google.com/test/amp and enter your site URL (or a few of your other pages). Running this simple test will give you some diagnostics and let you know how well things are running. You can also try validating your site with another test found on validator.ampproject.org.

Submit your URL

Once you’ve seen that the test results are ok, you can simply click “Submit to Google” so that your AMP mobile sites can start being indexed on the search engine (an important step). You can also do this through your Google Search Console account, by also clicking “Submit to Google”, but this is sometimes slower.

You might also want to check in your Google Search Console and click on “Accelerated Mobile Pages”. This will show you how many of your AMP pages are indexed and any errors for ones that haven’t been. You can then troubleshoot some of these errors to help get all your pages indexed.

You can also test your page load speeds with a few useful tools such as WebPageTest.

Hopefully, you’re now sorted with Google AMP and you should start to see improved results with your mobile users for your WordPress website.

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Design

Brutalist Design: Is it for you?

Touted as one of the web design trends of 2018, Brutalism has been growing in popularity. So what is Brutalism and where did it come from?

What is Brutalist design?

The word “Brutalism” comes from the French word béton brut which translates to “raw”. ‘Brutalism web design has its roots in architectural design. In the 40s and 50s, post World War II, much of Europe was rebuilding after the great destruction that rampaged the cities. These new buildings rather than being lavish and expensive, were simplistic, practical, cost-effective and much quicker to build. Architects designed to meet the purpose. These buildings were characterised by the following:

  • Repeated geometric patterns
  • Grid designs
  • Concrete brick materials
  • Exposed inner support systems
  • Focus on practicality and purpose
  • Somber colours
  • Rigid lines

Touted as one of the web design trends of  Brutalist Design: Is it for you?

Unité d’Habitation, Marseille

Le Corbusier, Completed in 1952

This design thinking was then borrowed from post World War II architecture to web design.

Brutalism in Web Design

While the world seems to be striving for fancy fonts, pleasing palletes and perfect placement, Brutalist design goes against the grain and sticks out like a sore thumb. This style makes it memorable and more importantly, functional sans the frills. So let’s give Brutalism a chance. Take a look at this example below:

Touted as one of the web design trends of  Brutalist Design: Is it for you?

This is the Balenciaga website which to me at first glance gives off the impression that images are yet to load but that’s just it – the website is complete. The absence of distractions and absolutely clear navigation works perfectly to serve the purpose of the website.

Next, take a look at craigslist.org.

Touted as one of the web design trends of  Brutalist Design: Is it for you?

The website is far from glamorous. The blue font and grayish white background doesn’t even qualify for a decent looking website but that’s the thing – it doesn’t have to be pretty. Function over form.

What characterizes Brutalist websites?

Brutalist websites as we’ve already established are raw, odd, awkward and even borderline (or outright) ugly. You can spot a Brutalist site if it has one (or more) of these features:

  • Excess of hover effects
  • A mix of bright-coloured system fonts (think 90’s websites) or monospace typography which is clear and steady
  • Pop-culture icons
  • Awkward transition effects
  • Images appearing and disappearing at random
  • Images in unexpected places
  • Black & white colour scheme or colours similar to “raw material” like concrete
  • Grid-based design borrowed from 50’s architecture  – great for responsive design
  • Oversized font in the middle – similar to oversized buildings designed during the age of Brutalism
  • Visible baseline grids & elements “behind a website” like visible beams & infrastructure of the Post World War II architecture

Touted as one of the web design trends of  Brutalist Design: Is it for you?

Touted as one of the web design trends of  Brutalist Design: Is it for you?

For more examples, check out this awwwards page. Look out for the 90’s cursor throughout the page too.

Let’s face it – Brutalist designs are not for everyone. You may even risk being second-guessed by your client for an “ugly” design as they may not understand the appeal.

Who is Brutalism for?

Let’s start with who Brutalism is not for:

The prim & proper: Brutalism is definitely not for organisations wanting to appear modern & professional. If the aim is professionalism, opt for something sleek with pleasing colours & typography.

The warm, inviting type: For websites that want to appear warm & inviting like perhaps a website for spa bookings or therapy session bookings, Brutalism can really work against you with its glaring colours & odd transition effects.

Small e-commerce websites: For small e-commerce brands, Brutalist designs can actually be mistaken for low-budget or novice, therefore conveying inexperience & unreliability. For small, budding businesses, who are striving to be on par with big players, it is better to opt for a professional-looking website.

Websites that have conversion goals: Websites that are conversion driven most likely will have the need for live chats, pop-ups & possibly more complex coding that Brutalism would allow.

So, who is Brutalism for?

Slow loading websites: For websites that suffer from slow load speeds and are in need of a redesign, Brutalist designs work well to combat this issue with simple elements that do not require complex codes.

Newbies: For novice web designers looking to get a hang of html, Brutalism can teach a good couple of things and challenge their strengths and weaknesses.

Text-heavy sites: Brutalism works well for text-heavy sites who want to focus attention on the reading experience

Those with an audience Brutalism might appeal to: For those sites that have an audience that understand and appreciate this trend, Brutalism works well. You can in fact, make quite a statement & an impression on such an audience.

Conclusion

Simplified usability, improved efficiency, great transparency, easy loading, easy navigation, fewer choices, less distractions are some of the benefits of Brutalist sites that make it work. Brutalism offers a striped-down version of a website so purpose is clear. In conclusion, here’s underscoring Brutalism’s mantra – Function over form.

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Marketing

Mind Games: Successfully Using Neuromarketing To Drive Sales on Your E-commerce Site

With technology shifting the marketing industry, neuromarketing has become integral in influencing the decision-making processes of consumers, especially when shopping online.

When used right, neuromarketing in web design can improve customer engagement and increase visibility and sales—all done via collecting and analyzing unconscious behaviour.

This article covers the basics of neuromarketing, discussing what it is and how it works, why it’s important for your e-commerce site, and how you can use it. It also provides examples of neuromarketing from successful brands.

What Is Neuromarketing And How Does It Work?

Neuromarketing is the science of measuring how marketing and advertising affect consumers.

Traditionally, researchers used methods like surveys and interviews to understand how ads impact consumer behaviour. But the rise of technology provided researchers with new ways to do this.

By using tools like functional magnetic resonance imaging scans (fMRI) and electroencephalograms (EEG), researchers can now directly see and analyze a consumer’s neural activity while interacting with products or viewing ads. These tools can also capture the first impressions a customer has when loading a website, and how easily they interface with a site’s layout.

Neuromarketing At Work

With the rise of neuromarketing, e-commerce sites began to take advantage of the information it provides to reach out more to customers.

Here are five examples of neuromarketing applied in strengthening businesses:

  1. BrandingEffective branding is crucial to the success of a business. It provides an identity and makes the product/service relatable to consumers.

    Often, consumers gravitate toward specific brands, because they’ve associated them with positive experiences or feelings. In fact, researchers found that strong brands elicit strong activity in our brains. Thus, companies that invested in strong branding usually win among the competition.

    Branding is just as important for e-commerce sites. Brand identity can let customers know what type of product or service to expect and can encourage engagement through positive associations.

  2. Product design and innovationNeuromarketing is also applied to developing and innovating new products or packaging designs.

    When it comes to design, brands need to strike the balance between novelty and familiarity. On one hand, novelty taps into our curiosity and desire for new experiences; on the other, familiarity provides us with confidence and comfort.

    Too much novelty can be overwhelming, and too much familiarity can be boring.

    These two aspects of design are measured by focusing on two things: the type of attention a consumer gives to a product for novelty, and the positive emotional reactions to familiarity.

    This fits into e-commerce by matching your product with your website’s design. While your products can be novel to attract new customers or keep current customers interested, you should be able to present these in a way that maintains their trust and familiarity and won’t scare them away.

  3. AdvertisingEarlier, you could only measure the impact of an ad after launching the campaign and looking at the sales figures. Today, neuromarketing has made it possible to measure how well an ad campaign will perform via testing it among small groups as opposed to a public release.

    For example, the National Cancer Institute made use of fMRI scans to measure brain activity and compare advertising campaigns for their telephone hotline.

    Among the three ad campaigns viewed by participants, one campaign had the highest amount of brain activity in a specific part of the brain. This was then correlated to higher calls to their hotline.

  4. Customer Decision-makingWhen people go shopping, they think they already know what they want to buy even before logging onto online shopping websites. But neuromarketing revealed that design details have an effect on the readability and comprehension of a website, and can affect what consumers purchase without them knowing.

    The online shopping experience is full of stimuli— colour, font weight, and typeface—all of which can be adjusted to influence customer decision making.

    Large online retailers such as eBay and Walmart are great examples of this. Pop-up windows featuring new products or sale announcements displayed in a large font on a website’s landing page are only a couple of ways that demonstrate how online retailers use visual cues to draw customers.

  5. Online ExperiencesOur online experiences are greatly formed by appearance and usability. This is partly because our brains are hardwired to easily interpret visual cues; we can immediately tell if a website looks safe or easy to use.

    In fact, one study found that users could form an impression of a website in as fast as 50 milliseconds. Details such as website layout, colors, and font can all affect how a potential consumer builds associations with a brand.

    It’s important that your customers have an easy time accessing and browsing your website. If it takes them too much time to find what they’re looking for, or if your color or font choices are too hard on the eyes, don’t be surprised if they take their business elsewhere.

Top Neuromarketing Techniques in Web Design

There are many ways that neuromarketing shaped today’s online shopping experience and how consumers interact with e-commerce sites. Most of the time, we’re not even aware of it.

As mentioned, the goal of using neuromarketing in web design is to improve conversion rates and consumer engagement through the strategic use of cognitive biases.

We’ve listed four popular neuromarketing techniques below for you to read and implement to your own business:

  1. Eye TrackingOne technique that is actively used in neuromarketing is eye gaze or eye tracking.

    In eye tracking, you measure either the point of gaze/where your audience is looking or the motion of an eye relative to a person’s head. Basically, it tracks how a person looks at something by how long they spend looking at a specific area, or the direction one looks over an item.

    This can be achieved through the use of wearable eye trackers that automatically collect and record relevant data.

    Eye tracking has many applications.

    For one, you can use it to analyze how users interact with your products or services. This way, you can identify potential problems in terms of UX and remedy the issues—resulting in an increase in engagement and customer satisfaction.

    With technology shifting the marketing industry Mind Games: Successfully Using Neuromarketing To Drive Sales on Your E-commerce Site
    Source: Nielsen Norman Group

    Eye tracking is essential in web design. A groundbreaking study by the Nielsen Norman Group found that many people using websites tend to scan websites in an F-shaped pattern. This has shaped how websites are commonly designed, with the most important information being presented in the upper left corner of the site.

    However, they also found that this F-shaped pattern of scanning websites is often the result of poor layout, and indicates that users are not that interested in reading all information on a page.

  2. Color PsychologyColor psychology is the study of how colors affect and predict human behavior. Because sight is the most used sense in humans, color plays a significant role in influencing purchasing decisions.

    For example, companies go to great lengths to test how colors can affect ads and call-to-action buttons. One study found that a red call-to-action button will more likely to result in consumer engagement compared with a green call-to-action button.

    The effects of color extend beyond encouraging engagement. It can also affect perceptions, such as how food tastes or the effectiveness of a placebo pill. Colors can also convey emotions or feelings, such as how yellow or orange can be interpreted as energetic, while blue can be interpreted as calming and relaxing.

    Because of the effects color can have, color psychology is used extensively in online marketing and branding. This is most often seen in how brands choose specific colors for their logos, as these palettes need to align with the brand’s personality and identity, or how retail websites choose the colors of their website design.

    For example, websites that focus on selling wellness related products often go for layouts that feature soft colors and are pleasing on the eyes, such as pastel colors, or green or blue hues. On the other hand, e-commerce websites that specialize in sports or active lifestyles often make use of bright or vibrant colors in their layouts such as red or orange.

    However, how well color works in selling depends on execution and audience reception. Certain colors affect a person differently, depending on factors like gender or age. At the end of the day, color psychology entails understanding your target market so you can convey the correct message.

  3. Typography

    Font weight and typeface all have an effect on the readability and comprehension of a website.The effect of font can be seen in one study, wherein the font chosen for menus affected consumer perception of how good a soup was.

    Two groups were presented with menus using different fonts—one using the elegantly styled Lucida Calligraphy font, and the other using the simple Courier font. Both menus presented a soup as “rich and creamy.”

    While both groups were given the same soup to eat, ⅔ more of the group from the Lucida Calligraphy menu found the soup tastier, fresher, and more enjoyable compared with those from the Courier group.

    Additionally, familiar posts are also found to increase customer trust. One study by Yale professor, Nathan Novemsky showed two leaflets with the same information but different typography (one familiar, one not so) to have drastically different results.

    Four out of 10 participants that viewed the leaflet with unfamiliar typography told Novemsky that they’d still think more before buying the featured phone; while only 83% of the participants handed with the leaflet with familiar typography said they’d buy the phone right away.

  4. Trust Seals

    In the context of web design, to convince buyers to do business with you is to present yourself as trustworthy and professional.One way to do this is through social media shares. Social sharing counters show that other users are engaging with your brand and therefore, trust you as a business.

    Another thing you can do is to use trust seals, such as certifications, memberships, and awards. These credentials foster trust and good reputation among consumers, further increasing the chances that they’ll do business with you.

Other Neuromarketing Hacks You Should Know About

  1. Scarcity CuesScarcity cues such as “Almost Sold Out” or “Limited Edition” advertisements create a sense of urgency. It makes a consumer feel that they must buy the product right away to avail the offer before it runs out. These appeals take advantage of a person’s fear of missing out.

    Research has shown that these appeals work on two types of personality traits: specifically, a low need for uniqueness (making a person more likely to conform to a group), and a high need for uniqueness (making a person more likely to exhibit self-distinguishing behavior).

    “Almost sold out” will appeal to those who want to conform, while “Limited Edition” will appeal to those who want to be unique.

    The trick to taking advantage of this is to find out how your customers classify themselves in terms of these personality traits. Depending on your data, either highlight the low number of stocks or the rarity of an item.

    Online retailers do this often by displaying “Few Stocks Left!” next to the price tag of their items. If ever these items do run out of stock, they often follow it up with “Limited Restock Planned Soon!” to keep customers interested.

  2. AnchoringThe anchoring effect is a cognitive bias that makes you rely too heavily on the first piece of information that you receive. As a result, you make decisions based on comparative values, rather than the objective value of different options.

    This is because humans tend to make hasty decisions based on their current circumstances and current situation, as opposed to making a rational decision based on the overall situation.

    Businesses take advantage of this tendency all the time.

    Imagine shopping online for a new pair of shoes with a budget of around $40. However, while shopping, you come across a pair of shoes that in all aspects is perfect, except it costs $80—twice your budget.

    Then, as you’re removing it from your cart, you find out that the pair is on discount for only $60. Although $60 is still out of your budget, you compare it to the initial price you were presented with ($80), and come to the decision that $60 is an okay price to spend. You end up buying it.

    If your business is in retail, you can apply this by making use of discount coupons to create appealing anchor prices.

  3. Pricing PsychologyPsychological pricing is a marketing strategy that’s based on the idea that specific prices can have a psychological impact on buyers.

    An example that buyers are all familiar with is the use of pricing at $19.99 rather than $20.00.

    This is because buyers associate these prices as lower than they really are, rounding them down rather than rounding them up.

    However, finding the right balance of pricing your goods or services can be difficult. While prices that are too high can easily drive potential customers away to competitors, prices that are too low can make potential customers question the quality of what you sell.

    Oberlo lists pricing strategies that you can use to stay competitive, such as making use of pricing tiers, offering bundles, and pricing at market value.

Brands That Have Embraced And Mastered Neuromarketing

As neuromarketing rises in popularity among businesses, there are many companies that are already ahead of the curve in terms of its strategic application. Two such companies are Amazon and ThinkGeek.

  • Amazon

Amazon is one of the most well-known online retail websites, and its brand is synonymous with online shopping. The company uses many of the neuromarketing techniques listed in this article, but because it focuses on retail, two of the techniques that they use the most are anchoring and scarcity cues.

First, Amazon uses anchoring in many of their product pages. They lists their products in ways that highlight discounts by listing its regular retail price, visually crossing it out, and listing its new discounted price. They highlight this even more by showing the percentage you’d be saving by making the purchase at its current price.

Second, Amazon also shows shoppers when items are low in stock, tapping into a shopper’s fear of missing out. This scarcity cue encourages shoppers to buy before the items are out of stock.

Given Amazon’s success, it’s clear that these neuromarketing techniques are working.

  • ThinkGeek

ThinkGeek mastered neuromarketing by being one of the top websites that comes to mind for the geek audience. Aside from having a brand identity strong enough to appeal to a niche market, its advertising, product innovation, and online experience all cater to their customers.

ThinkGeek makes use of geek lingo, color psychology, and a well-designed website to maintain their brand’s identity (green and gray) while highlighting their products and current deals (large fonts and bright colors like yellow).

Their website also uses pricing psychology by listing their prices rounded down to $.99, as well as anchoring and scarcity cues.

Takeaway

Neuromarketing has provided new avenues for measuring and understanding consumer behavior. As a business owner, using this science to build your brand and connect with your customers will keep you competitive and relevant.

Stay on top of the competition using the different techniques listed here, and let us know how it went for you in the comments.

 

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Domains

Fixing the 500 Internal Server Error for your WordPress website

Remember the time you tried logging in to your WordPress and it would take forever to load Fixing the 500 Internal Server Error for your WordPress website

Remember the time you tried logging in to your WordPress and it would take forever to load? And finally, just when you thought it was about to load, there appeared a doodle with a hammer or a screwdriver trying to fix something! You guessed it right! We are talking about the 500 internal server error.

In this article, I’ll walk you through what are the causes of this error and how to fix it for your WordPress website!

Internal Server Error on YouTube

As you can see, the name itself shows that an error has occurred on the server level due to which the requested page isn’t able to load. There are several reasons for this to occur. However, there is, nothing in particular, that could have prompted it.

The 3 probable reasons that usually cause this on WordPress are:

  1. Corruption or a syntactical error in .htaccess file
  2. Exhausting the PHP memory limit
  3. Error or break in the code of a plugin installed

To fix this error on your WordPress website, you need to fix the above issues. Let us see, how you can go about fixing them.

  1. Check .htaccess file

    To access your .htaccess file, you need to login to your website’s hosting panel i.e cPanel or access it via an FTP.On cPanel .htaccess file can be accessed by following these steps:

    1. Login to your Control Panel
    2. Go to the WordPress website domain
    3. Access the cPanel
    4. In cPanel, search for File Manager → public_html → .htaccess file

    Once you’ve located your .htaccess file, you need to check if it is corrupted. Before you begin checking, rename your file and download it. Also, create a copy of this file as a backup.

    Now after you’ve downloaded your .htaccess file, open it any HTML editor (Notepad, Notepad ++, Sublime etc.) and replace the code with the code available here on the official WordPress website. Depending on the version of WordPress installed, the code changes thus, make sure you’re copying the right code.

    Save the .htaccess file and upload it to the server. Reload your WordPress website and check if the error is fixed.

    If the error is fixed, congratulations if not, move on to see the solution for the next probable cause of the error. But before that, go to your WordPress Admin Panel → click on Settings → Permalinks and click Save, this is to ensure that a new .htaccess file is generated automatically and the 404 error doesn’t occur.

  2. Increase the PHP Memory Limit

    Moving on the next possible cause of the 500 internal server error – exhaustion of PHP memory limit. The PHP memory limit is usually set up by your hosting provider and WordPress. Say the limit is set as ‘X’ and, as soon as, there’s a drop in the memory the server automatically displays a 500 internal server error as a sign for you to fix it. The simplest way to resolve this is by increasing the PHP memory limit of your WordPress website.Let us see 2 ways by which you can increase your PHP memory limit.

    • Edit the .htaccess file

    • In your .htaccess file, go the tag and insert in the following code:

      php_value upload_max_filesize 64M

      php_value post_max_size 64M

    • Create a PHP.ini file

    • A simpler way of increasing the PHP memory limit is creating a PHP.ini file. In your admin area, locate wp-admin and create a php.ini file and insert the following code:

      memory_limit = 64M

      upload_max_filesize = 64M

      post_max_size = 64M

      file_uploads = On

      Reload your website once you’ve increased your PHP memory limit. For most websites, this is the cause of the 500 internal server error. Proceed to the next step, if your issue hasn’t still resolved.

  3. Deactivate Plugins

    If the above two solutions didn’t work for you, the error might be because of a faulty plugin.The first step is to check if your plugins are updated, an outdated plugin could be a reason for this error. If you have an outdated plugin, remove it and reload your website. If this too doesn’t solve the issue the only way to check is, deactivating all the plugins.

    Go to your WordPress admin panel → Select Plugins → Click on Deactivate

    Remember the time you tried logging in to your WordPress and it would take forever to load Fixing the 500 Internal Server Error for your WordPress website

    Reload your website once again. If the error resolves, then hurray! But which amongst these was the faulty plugin? There is no way to figure that out, and hence the only way is to reactivate a single plugin and check your website. The moment the 500 internal error comes, you have found the faulty plugin.

    By this point, we hope your issue is resolved, and your website is up. However, if the issue still persists the only solution is contacting your hosting provider.

Trying all these solutions to fix the 500 internal server error can be taxing and technical assistance at a time like this is always welcome. One easy hassle free way is to opt for Managed WordPress Hosting for your WordPress website.

We at ResellerClub understand the time-sensitive nature of such issues and offer Managed WordPress Hosting with a host of benefits like 24*7 tech support, automatic WordPress updates, automated website backups and security with tools like Codeguard and so much more. Opting for Managed WordPress Hosting not only provides you with these benefits but also, keeps issues like 500 internal server error, 404 error and other WordPress related problems at bay. This way you as a website owner can concentrate on growing your business without worrying about the maintenance of your website.

On a concluding note, I hope this article helps you in fixing the 500 internal error of your WordPress website. If you have comments or suggestions, feel free to drop them in the comments section below!

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Domains

How to redirect www to non www and vice-versa

In one of my earlier articles, I talked about URL redirection, covering why website owners choose to redirect their websites to a different domain, the difference between Permanent Redirect (301) and 302 Redirect, its implications on SEO and, in turn, your website. Once you’ve decided to redirect your website, it is equally important to decide, how you want to execute it.

Technically there are two URLs, www and non-www and, although these two URLs are different, if you have both of them redirecting to the same web page it may confuse users and affect your SEO and ranking. However, before delving into which URL to choose and how to redirect www to non-www and vice-versa, let us first see the difference.

WWW and Non-WWW: The Difference

WWW:

  1. ‘www’ stands for ‘world wide web’ and websites beginning their domain name with ‘www’ are the most common choice for any website.
  2. The prefix acts as a hostname, easing the process of adding DNS records when adding multiple sub-domains.
  3. Example of websites prefixing www: www.google.com, www.resellerclub.com and so on redirect the user to the www version of their website.

Non-WWW:

  1. These days having www as a prefix to your domain name isn’t compulsory and most websites these days have started using the non-www version. However, non-www domain names are known as naked domains.
  2. Though these domain names don’t have a technical edge, they prevent the owner from creating cookieless subdomains. The advantage with a non-www version the prefix is usually the representation of the page the user is currently viewing.
  3. Example of non-www websites: india.resellerclub.com lets you know this is an India specific website or developer.mozilla.org lets you know this website is for developers and so on.

Irrespective of whether you choose to prefix www to your domain name or not, the HTML pages are still interconnected and accessible over the internet. Although, neither are there direct implications on the website’s SEO nor is one version preferred over the other, however, if the users are redirected to either version, it might affect the overall SEO. A simple way to prevent this is by setting up the preferred preference on google.

Follow these steps to update your preference for Google Search Engine:

  1. Go to Google Webmasters Tools
  2. Select your website
  3. Click on the Settings icon on the extreme right side of the page

     covering why website owners choose to redirect their websites to a different domain How to redirect www to non www and vice-versa

  4. In the drop-down menu, select ‘Site Settings’
  5. Here, set your ‘Preferred Domain’ (www or non-www)

Apart from setting your preference for Google, you can even redirect your www site to non-www and vice versa. We’ll be covering how to go about it for two servers, Apache (Linux) and IIS (Windows).

How to redirect www to non-www on Apache server: Linux Hosting

  1. For making changes on the Apache server, you’ll need to edit the .htaccess file
  2. Apache server is available on Linux powered Hosting and can be accessed via cPanel
  3. Login to your reseller account → Access cPanel of the domain you want to redirect
  4. In your cPanel, find File Manager

     covering why website owners choose to redirect their websites to a different domain How to redirect www to non www and vice-versa

  5. Inside your File Manager, go to public_html and search for .htaccess file. covering why website owners choose to redirect their websites to a different domain How to redirect www to non www and vice-versa
  6. If there isn’t a .htaccess file create a new one by clicking on ‘+ File’

     covering why website owners choose to redirect their websites to a different domain How to redirect www to non www and vice-versa

  7. Insert the following code in the .htaccess file

    RewriteCond %{HTTP_HOST} ^www.yoursitedomain.com [NC]

    RewriteRule ^(.*)$ http://yoursitedomain.com/$1 [L,R=301]

How to redirect non-www to www on Apache server:

  1. Follow the above steps till step 6
  2. Instead of the code mentioned above in step 7, insert the following code in the .htaccess file should you want to redirect non-www to www

RewriteCond %{HTTP_HOST} ^yoursitedomain.com [NC]

RewriteRule ^(.*)$ http://www.yoursitedomain.com/$1 [L,R=301]

Should you already have a .htaccess file and ‘RewriteEngine On’ line in it, then all you need to do is insert the code below that line.

* If you have SSL certificate installed on your domain, in the code instead of ‘http’ write ‘https’.

Redirect www to non-www on IIS server: Windows Hosting

  1. For making changes on the IIS (Internet Information Services) server, you’ll need to edit the web.config file
  2. IIS server is available on Windows-powered Hosting and can be accessed via Plesk
  3. Login to your reseller account → Access Plesk panel of the domain you want to redirect
  4. In your Plesk panel, find File Manager

  5. Inside File Manager go to httpdocs and search for the web.config file. covering why website owners choose to redirect their websites to a different domain How to redirect www to non www and vice-versa
  6. If there isn’t a web.config file create a new one by clicking on ‘+ New’

     covering why website owners choose to redirect their websites to a different domain How to redirect www to non www and vice-versa

  7. Insert the following code in the web.config file. If you already have a web.config file then don’t mention the ‘configuration’ tag in your code.

    <configuration>

    <system.webServer>

    <rewrite>

    <rules>

    <rule name=”Redirect to non-www” stopProcessing=”true”>

    <match url=”.*” >

    <conditions>

    <add input=”{HTTP_HOST}” pattern=”^yoursitedomain\.com$” />

    </conditions>

    <action type=”Redirect” url=”http://yoursitedomain.com/{R:0}” redirectType=”Permanent” />

    </rule>

    </rules>

    </rewrite>

    </system.webServer>

    </configuration>

Redirect non-www to www on IIS server:

  1. Follow the above steps till step 6
  2. Instead of the code mentioned above in step 7, insert the following code in the web.config file should you want to redirect non-www to www

    <configuration>

    <system.webServer>

    <rewrite>

    <rules>

    <rule name=”Redirect to www” stopProcessing=”true”>

    <match url=”.*” />

    <conditions>

    <add input=”{HTTP_HOST}” pattern=”^yoursitedomain.com$” />

    </conditions>

    <action type=”Redirect” url=”http://www.yoursitedomain.com/{R:0}”

    redirectType=”Permanent” />

    </rule>

    </rules>

    </rewrite>

    </system.webServer>

    </configuration>

* If you have SSL certificate installed on your domain, in the code instead of ‘http’ write ‘https’.

If you have different URLs and still haven’t set the preferred URL, what are you waiting for? I suggest you follow this guide on how to redirect www to non-www and vice-versa today!

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Marketing

A top email copywriter’s guide to effective email marketing strategy

Hemingway said “There is nothing to writing. All you do is sit down at a typewriter and bleed”.

You’d be amazed at how much email marketing is NOT related to writing. So stop procrastinating on email marketing because you think you have to write fancy emails.

Top email copywriters like Ben Settle know the real secret to an effective email marketing strategy and have managed to make email their only (6-figure) income source.

Below you’re going to read about THE email marketing strategy you should use in order to increase sales to your current list (no matter the size of it, if it contains the right people).

  1. Persuasive Copy = Knowing your market:

    For every email you write, you need to keep in mind that people don’t buy something because its Ad is beautifully written. They buy it because they think that it can really help simplify their lives. Price is not an issue (if I’m sure paying you 5 grand is going to get me 10 grand, I won’t hesitate), how fancy the ad looks is not a determining factor, the claims of the product owner don’t count, even the ravings of other customers about how good the product is, doesn’t have the value it used to have because these days people are into any kind partnerships.The only thing that matters is how a product can help simplify their lives. Or as Consulting.com explains in a post on becoming an independent consultant, it’s all about helping people solve problems and move from their current state to their desired state. And the more valuable that desired state is to someone, the more willing they are to pay for help getting there.So the question “how can you write emails that sell” turns into “how can you write emails that position your product as a saviour rather than a pickpocket?”

    You only need to do one thing: study the market and the product

  2. Study the market and the product:

    When Mercedes asked the legendary copywriter, David Ogilvy, to write ads for them, he sent a team to the Daimler-Benz headquarters in Stuttgart. They spent three weeks interviewing the engineers. These efforts resulted in a campaign that increased Mercedes sales from 10,000 cars to 40,000 cars a year in the US (As Ogilvy himself explains in his book Ogilvy on Advertising).What he did was simply tap into some of the greatest product features that people found interesting and handy. This is the headline and the first paragraph of the copy he used in one of his ads:You give up things when you buy the Mercedes-Benz 230S. Things like rattles, rust, and shabby workmanship.

    A pox on the status symbol that’s all glitter and no guts. At $4,754, the Mercedes-Benz 230S is an efficient machine, built to endure [original underline]. Its body is welded 10,000 times — and painted with 7 enamel coats. A 24-pound layer of undercoating stifles rust. Read on why the Mercedes-Benz 230S is a shrewd investment indeed.

    How’s THAT for a headline?

    Many of the magic formulas followed in the modern content marketing world are violated here. The name of the product and its features are mentioned up front and the words like “give up” or “buy” that convey a sense of loss are used in the copy. These are the exact copywriting mistakes we try to avoid at any cost.

    And still, the ad worked well because it was well researched (and the product stood by the ad’s words) and it tapped into what the market considered important and handy. Such is the value of researching the market before writing copy.

    If you think copy in email marketing is a different material, you couldn’t be more mistaken my friend. Unless you’re too lazy to study your market and product and instead are looking for quick-fix techniques and methods, in which case you’re knowingly wasting your time and money.

  3. What to look for when studying the market and the product?

    Basically, you need to know two things:

    1. What makes your target audience sad
    2. What makes your target audience happy

    And you need to write about the same two things constantly. And of course, you need to position your product as what can make your audience happier or less sad.

    Couldn’t say it simpler.

    In particular, you need the following information:

    1. People’s sentiments about current similar products. You can monitor social media for people’s mentions of a product using social media monitoring tools (e.g. Mention). Also, stay tuned for industry reports and trends (for example, check out these two comprehensive reports on Twitter and Instagram).
    2. Your audience’s demographics (age, gender, job, income, etc.) and psychographics (interests, activities, opinions). Surveys and questionnaires can help you a lot here (platforms such as SurveyAnyplace are a blessing here).

    The way you position your product depends a great deal on your audience. The topics you should write about, your tone, and your references and examples are determined by the psychographic features of your audience (i.e. whether they find it interesting).

    The key is to use your insights about the market and your audience to write exciting emails.

  4. How to write exciting emails:

    Not just exciting but profitable. Funny videos or stories are exciting to everybody but can you sell using them? (if yes, then go on). `If you want your emails to be exciting and at the same time informative and effective, you need to apply the principles of “infotainment” in your email copies.Ben frequently refers to pop culture (which is exciting) and is a master of connecting his stories with the information about his products.But apart from infotainment, Ben gives away another of his email marketing hacks. He writes “you don’t need to hammer your readers with benefits. Instead, you hammer them with the painful symptoms they’re feeling — or could feel if they don’t find a solution”.

    He frequently writes about the problems his products solve. He writes interesting stories and memories, connects them with pop culture, research, philosophical advice, etc. His aim is to magnify the extent of the problem people are facing because they’re not using his products.

    His emails are interesting too. First of all, because people are curious to read and know about their own problems, and second because he has established himself as the one who cares about people’s problems and pains by frequently (i.e. daily) talking about them.

    It’s not salesy, it’s not boring, and it garners trust with your audience.

  5. Segmenting your list = increasing relevance

    Tagging your subscribers enables you to segment them into groups with different interests, and send them more exciting yet relevant emails.For example, it might happen that some of your subscribers have bought a particular product you’ve been promoting in your emails and you want to stop sending them the same promotional emails, you set a tag and exclude them from your general recipients.Additionally, you might decide that this new segment of your subscribers, who are your customers now, might be interested in another product you have. This is a great opportunity to start promoting other products to them.So segmenting your email list based on their buying journey using the tagging option enables you to send relevant and timely emails and improve your numbers.

    Here are some suggestions on how to tag your subscribers:

    • Tag the engaged:

      Some people on your list are extremely responsive to your emails. They typically open your emails and click on your links. These are the most engaged kind on your contacts.Once you identify these contacts, you need to tag them as “engaged” (or whatever name you like) and send them personalized emails.

    • Tag the unengaged:

      Contrary to the previous group, your unengaged subscribers would only cause trouble (e.g. incurring more costs and pulling down your numbers). The best way to deal with them is to tag them as unengaged and either try to re-engage them or delete them from your list.Look for the contacts who have not opened your emails in the last six months and tag them as “unengaged”. You might decide to re-engage them by sending them coupons, whitepapers, etc.

    • Tag based on the sales funnel:

      Turn your leads into customers by sending emails according to their position in the buying cycle. Your new subscribers are right at the top of the funnel. As they move in the funnel and enter different stages, you need different kinds of content to engage them. For example, your new subscribers might not yet be aware of your features and what problems you solve, so you might want to keep sending them emails about their pain-points (like the ones recommended above ). But once they start a free trial or download a white paper, you know it’s time to talk more about your features.Try to get your new subscribers to enter a new stage in the sales funnel by signing up on a landing page. Build landing pages with special offers CTA’s (such as free trials, whitepapers, webinars, etc.) and then tag the subscribers who sign up for these landing pages as in the second stage of your sales funnel. Send more technical information to these people and explain your features.

    • Tag based on topics:

      Not everybody who subscribes to your list has the same goal. Even if all of them are aiming for the same results (say increase their email marketing ROI), they might have different experiences or might want to improve in a specific area. Some of our subscribers are looking for the ways to get higher open rates, others don’t know what to write in their emails, and some others are looking for ways to automate their email marketing.

       All you do is sit down at a typewriter and bleed A top email copywriter’s guide to effective email marketing strategy
      Source

      To provide personalized help for your subscribers, you need to tag them based on the topics they’re interested in. You can tag them when they’re signing up by providing some extra fields and asking them to choose their interest. Or you can send them a welcome email, embed some tagged links to different topics and ask your subscribers to click on whatever topic they’re interested in. Now based on the clicks, you can tag them as interested in a specific topic.

How effective is email again?

In fact, if an email is not your main marketing channel, then there is something wrong with your email marketing strategy. If you know what to write in your emails and how to segment your email list to increase relevance, you’ll see that email beats any other marketing channels.

In fact, it is reported that for each $1 spent on email marketing, the ROI would be $40, more than any other marketing channel.

It’s also important to note that if you’re driving good traffic from your list to your website and yet don’t have many conversions, you might need to see if your overall website design has issues. According to GoodFirms’s web design research, “if your conversion rate is low and bounce rate is high, be sure that you’re in sheer need of redesigning your website”. But generally, supposing that you’re doing everything right and have gained your email list’s trust, you’ll find great success.

In this article, you read about the two factors that are the most important for success (i.e. knowing the market and frequently talking about the audience’s pain points, and sending relevant emails to the email list). Use the advice and you’ll live the email marketing dream no matter what niche you are in or what products you sell.

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Uncategorized

The Power of Internal Linking on your WordPress Website

Driving traffic to your website is crucial when it comes to optimizing your website for search engines. However, prior to your website ranking on search engines, it is important that the search engine is able to track the content on your website. One of the simplest ways to accomplish this is through internal linking.

What is Internal Linking?

As per Moz.com, “Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in main navigation.”

For example, if there’s a WordPress article written previously on this blog and as a writer, I think the content might be helpful to someone reading this article, then I can add a link to that article here. Thus, both the articles (the newly published and linked) are under the same domain name ‘https://blog.resellerclub.com/’.

Driving traffic to your website is crucial when it comes to optimizing your website for se The Power of Internal Linking on your WordPress Website
Source: Orbit Media

Importance of Internal Linking

  1. Improves SEO

    SEO (Search Engine Optimization) strategizing to improve it is a two-part process:

    • Adding to Link Authority

      As a website owner, your website rank determines how easily your webpage is found on search engines like Google. However, to establish this level of trust, search engines assign a value or equity to your web page known as link juice. The link juice is passed on with the help of links. The higher the link juice value, the more credible or authoritative your website is to the search engine. This ensures valuable and reliable content is accessible to your users which, in turn, helps in building a firm relationship with both your customer and Google.If you have an e-commerce website, then chances are most customers visiting your website visit the homepage more than other pages. However, to build credibility and authority it is equally important that customers visit your various product pages, categories, contact us page, blogs etc. too.

      A simple way of building authority is to link a specific product page from an article on your blog.

    • How Does Link Authority Help

      As a website owner, when you’re establishing authority to various pages of your WordPress website by linking them internally, you’re not only adding to the link juice but also boosting your website on the search engine.If you take care of the basics like checking your links so that there’s no irrelevant, bad or broken link, it will build your content hierarchy and help the search engines index and rank your website better. With Google’s new Mobile-first indexing algorithm update, your website will get ranked irrespective of the medium used (desktop or mobile) for browsing. Thus, improving your website’s SEO.

    Driving traffic to your website is crucial when it comes to optimizing your website for se The Power of Internal Linking on your WordPress Website
    Source
  2. User Experience

    As a website owner, your first and foremost priority is to provide a good user experience to your website’s visitors. Good user experience is the easiest way to engage a user with your website, so much so, that they decide to convert into a customer. However, this is easier said than done.

    There are several ways to ensure your customer is engaged on the website. One way is through internal linking. Well thought out internal linking aids the user in navigating your website without losing focus. It helps them understand your website’s niche as well as features in depth. This ease of steering your user in the right direction assists you in gaining more customers, as well as, improving SEO.Now that we’ve seen the benefits of internal linking for your WordPress website let us now see the ways to go about adding the links.

Here are 3 ways of adding links in the right manner

  1. Adding relevant links

    Though adding links to your content helps boost the value and search visibility of your link, you should exercise caution. Adding links to any random content, or to every other content is not recommended. You should take care that the links which are added are relevant and aid in the flow of the content. This is true for both internal linking, as well as, backlinking.For instance, if you’re writing about WordPress security plugins, it doesn’t make sense to link the article to Cloud backup solutions, as this may adversely affect both user experience and SEO rankings.

  2. Add links in cornerstone content

    Cornerstone content is the content that you want to rank the highest on your website. Usually, this type of content talks about your website’s niche and persuades the reader to explore and preferably purchase your product.The cornerstone article can become your base article which then points to other subcategories. Adding internal links to your cornerstone content helps boost your SEO rankings.

  3. Add links on anchor text

    Anchor text is a clickable text in any hyperlink that takes you to a different web page and should be relevant to the destination page. SEO keywords are one of the best examples of an anchor text. Most of the articles that you read have keywords embedded in them as it helps improve the SEO rankings.Adding links to your anchor text helps with internal linking, however, make sure that the keywords are valid to the content and are not force-fitted.

Conclusion

In a nutshell, remember that adding internal links to your WordPress website assists in making your website popular. The crucial aspect is SEO strategizing while the other is, it eases website navigation enhancing user experience.

Have a suggestion or a comment? Feel free to drop in your ideas in the comments section below!

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Categories
Domains

New gTLD Report – July 2018

From .TOP and .ICU surpassing .XYZ to .ONLINE hanging tough onto its position, the trending new gTLDs list saw plenty of variations during the month of July. It was .TOP that took the lead and secured the first spot among the trending new gTLDs with a 39% share. .ICU was able to secure the second spot with a 12% share of the new gTLDs registered. With a 11% share of the new gTLDs sold, .XYZ was able to secure a spot in the top three in the month of July, down a few spots from the previous month. .FUN and .LIVE were the unexpected surprises for the month.

Let’s dive in further and have a look at the precise summary of the top 15 domain extensions for the month of July:

New gTLD Report – July 2018

Infogram

 

*Registration Numbers Facilitated by ResellerClub

.TOP: The low promo price ($0.99) of .TOP has been one of the reasons why this new gTLD is No. 1 on the list.  The discounted price has assisted in boosting registrations of the .TOP domain extension. This new gTLD saw a spike of 36% in its sales numbers as compared to the month of June.

.ICU: Launched on our platform in May, this two month old new gTLD saw a 4% jump in its sales number as compared to June. It was the China market that contributed to the increase in the sales of this new gTLD in July. The promo price of $0.99 also helped boost the sales of .ICU in the global markets.

.XYZ:  Similar to .TOP and .ICU, this was another new gTLD that was able to hold on to its spot in the top 3 although, .XYZ did witness a decrease in its registration numbers as compared to June. This new gTLD continued to be sold at a promo price of $0.99.

.ONLINE: With a 7% increase in its sales compared to the month of June, this Radix new gTLD has been able to keep up the pace and retain its fourth place among the new gTLDs. .ONLINE was running at a promo price of $6.99.

.FUN: The month of July saw a whopping jump of 1053% in the sales of this new gTLD. .FUN was being sold at a promo price of $0.99 which was significantly lower than that of the previous months. This helped this new gTLD to climb up to the fifth spot.

With a 27% spike in its sale numbers .SITE was able to move up a rank to the sixth position. .LIVE which was nowhere in the top 15 list in June was able to secure the seventh spot in July with a massive 553% increase in its sale numbers. .STORE was another new gTLD that witnessed an increase of 87% in its sales .WEBSITE which had secured the fifth spot in June, saw a massive dip in its sales that saw it go way below in the list.

Check out our exciting domain promos coming up during the month of August:

  • Reach out to the community of bloggers with a .BLOG at just $7.99.
  • Get your customers the trending new gTLD .FUN at just $0.99.
  • Take your customers business online with a .BIZ domain extension at just $4.99.
  • Every website needs a .SITE domain extension. Get one for your customers at just $4.99.

Now, that you know what’s trending and what’s not, check out all our domain promos here and get the right one for your customers.

Also follow us on Facebook or Twitter  to get updates about our trending domain promos. Just look out for the posts with #domainpromos. See you there!

 

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