Cloudbazaar 2018: India’s premier Conference and Trade Show

It’s that exciting time of the year when our office is buzzing with Cloudbazaar planning and preparations! It’s amongst the most intense weeks of the year for our team here but also I think one of the most enjoyable.  Cloudbazaar is India’s premier conference and trade show for the Cloud and is ResellerClub’s flagship event of the year.

Event details

When: 1st November, 2018

Where: Bombay Convention & Exhibition Centre, Hall 3, Goregaon (Mumbai)


Entry fee: FREE

Who is it for?

The event is a fantastic platform for web developers, web designers, and web hosting & domain providers to meet, network and learn. Our attendees make up a diverse audience of online businesses from the following industries:

s that exciting time of the year when our office is buzzing with Cloudbazaar planning and  Cloudbazaar 2018: India’s premier Conference and Trade Show

What can you expect?

We have a stellar lineup of speakers including our very own Business Head, Shridhar Luthria, Deepak Kanakaraju (, Shashi Tripathi (Google Cloud India), Rajesh Dhuddu (Tech Mahindra) and 12 other eminent experts. These insightful sessions by the industry stalwarts will cover topics on Cloud, SaaS, Big Data and IoT among others.

s that exciting time of the year when our office is buzzing with Cloudbazaar planning and  Cloudbazaar 2018: India’s premier Conference and Trade Show s that exciting time of the year when our office is buzzing with Cloudbazaar planning and  Cloudbazaar 2018: India’s premier Conference and Trade Show

The event has historically drawn a footfall of over 2000 attendees every year. If you’ve been an attendee earlier, you know the energy at the event – there are dozens of booths, lots of exciting games, giveaways, freebies, an iPhone X prize and lots more!

Here’s a sneak peek at what you can win this year at the ResellerClub booth.

s that exciting time of the year when our office is buzzing with Cloudbazaar planning and  Cloudbazaar 2018: India’s premier Conference and Trade Show

If you haven’t registered yet, do so now for FREE:

I am going to be at Cloudbazaar and I hope to see you at the event! Before I go, let me leave you with some amazing pictures from the event last year!

s that exciting time of the year when our office is buzzing with Cloudbazaar planning and  Cloudbazaar 2018: India’s premier Conference and Trade Show

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Design Marketing

How to Develop and Test a Site Using Mobile-First Design

Back in 2015, an Ericsson study forecasted that by 2020 70 per cent of the world’s population will be smartphone users.

Three years later, it appears the study’s findings still ring true, as 51 per cent of the total global internet traffic now comes from mobile devices.

It may seem like a natural progression for users, but for designers, this further highlights the importance of embracing a mobile-first website design. And although there is an increase in app usage, mobile-first design continues to be advantageous as it makes any site compatible regardless of operating system or device used, allowing businesses to reach a broader market. It also costs less to upgrade a website, instead of maintaining multiple apps across different mobile platforms.

Just as how important hosting is when laying the foundation of your website, you should also look at designing with mobile users in mind. Below is a brief discussion on mobile-first designs, why it’s important, and a guide on how to develop and test a site using a mobile-first design.

Building websites for mobile devices

At the start of the decade, designing mobile first was a strategy that suited certain companies. But as the world continues its steady march into the digital realm, it’s also becoming increasingly mobile.

With nearly 5 billion people using mobile phones to navigate the web and apps, building mobile-first is no longer just a strategy. It’s a priority.

What this means

In the most basic terms, mobile-first is a design strategy that began with conceptualizing for the smallest screen first, before eventually moving up to larger screens. A part of this was also referred to as progressive advancement – that is, designing a version for a relatively lower browser, with only the most basic functions and features.

It may seem natural now, but just five years ago, mobile websites were considered almost an afterthought in the design process. Back then, designers focused on giving desktop users the best UX experience.

It’s about delivering the right user experience to the right device. And today, the most commonly used devices are mobile.

Since the starting point of being mobile-first immediately considers restrictions like bandwidth and screen size (among others), designers need to seize product key points, aiming for a lean and clean product, with certain prioritized features.

Advantages of mobile-first design

  • Google factor

    Google has already said that it is looking to implement its mobile-first index. This means that the mobile version of your website will be the starting point for what Google includes in their index – essentially becoming the baseline for how their rankings are developed.

    When this becomes the SEO reality, your mobile-optimized website will likely rank well on both desktop and mobile devices. On the flipside, if a search term or phrase isn’t represented or flopped to mobile users, there’s a likelihood that the page will underperform.

  • Strong foundation

    When you build a mobile-first design, the most important elements of the product are part of the starting point. When done correctly, this translates to having a strong foundation, which can eventually be used to strengthen designs for tablets and desktop. Content is king even in mobile-first design, where navigation takes a backseat because users need to get information quickly.

    Mobile-first design forces designers to focus and maintain clarity by removing unnecessary UI. With a more focused design sans distractions, improved UX usually follows – which always makes good business sense.

  • Speaking of business sense

    Mobile conversion rates best the average desktop conversion rates by 64 per cent. As well, mobile advertising is projected to reach $46 billion by 2019. And you definitely want a piece of that giant pie.

    Since approximately half of all online searches are conducted on mobile devices, designing with that in mind allows you to provide better customer service by being easily accessible based on the device they are using. This would also benefit you marketing-wise, as 57% of users will not recommend a business with a poorly designed mobile site.

How to Develop a Website For Mobile

It’s important to keep in mind that a mobile user will have different needs than a desktop user. Whereas a desktop user tends to look for more in-depth information and more features, mobile users need their information as quickly as possible – which is, again, why content takes central focus.

  1. Content inventory and visual hierarchy

    This is basically a document listing all the elements you want to be included in your streamlined mobile-first design.

     of the total global internet traffic now comes from mobile devices How to Develop and Test a Site Using Mobile-First Design

    Taking UXPins’ example, a bike manufacturing company might have the following listed by order of importance:

    • Website name
    • Latest model
    • Best-selling bike
    • “Find your perfect ride” CTA
    • Navigation
    • Search
    • Second best-selling bike
    • Gift certificates
    • Testimonials
    • Latest blog post

    Compressing that into a mobile screen might look like this.

     of the total global internet traffic now comes from mobile devices How to Develop and Test a Site Using Mobile-First Design

    In this example, sales is obviously the bottom line, which is why highlighting the top-selling bike and the company’s latest model take centre stage. The CTA is also made as prominent as possible.

    As you move on to tablet screens, you also move down your list of priorities as you can see here:


    Secondary information and expandable navigation are added, with a testimonial at the bottom of the screen complementing the CTA.

    An important point to take note of is that the lines between secondary and tertiary information become blurry at this stage. You need to resist the urge to condense too much information on the screen. This is why having a content inventory and hierarchy helps.

    When you decide what to leave out, it’ll also make it easier to fill out the screen as you transition into a desktop, as you can see here:


    You’ll notice that the link to Gift certificates and the latest blog post have been added.

  2. Design device-appropriate layouts

    Of course, there are many UX design platforms. But sticking with UXPin, you’ll find it’s fairly easy to create different layouts for different screens. Of course, there are plenty of UX design platforms out in the market that will help you build a mobile website, such as Fluid UI, Marvel App, and WebFlow.Of course, there are many UX design platforms. But sticking with UXPin, you’ll find it’s fairly easy to create different layouts for different screens. Of course, there are plenty of UX design platforms out in the market that will help you build a mobile website, such as Fluid UI, Marvel App, and WebFlow.

    From there, you can easily switch between breakpoints by tapping the different sizes above your canvas, which you can adjust depending on your needs. For a comprehensive HTML guide for mobile-first design, click here.

Mobile-first Design Best Practices

  1. Save the navbar for later

    As you might imagine by now, on mobile, maximizing space is of the essence. And a great way to create more space for more important elements is to drop the navbar. Again, navigation takes a backseat to content on mobile, so while it’s incredibly helpful, it doesn’t necessarily fit mobile users’ needs.

    This is why the hamburger menu has become the go-to option for almost all designers. This drawer allows users to pull out the menu items only when they need it.

     of the total global internet traffic now comes from mobile devices How to Develop and Test a Site Using Mobile-First Design
  2. Front and centre

    You know what you want your audience to do. Now put that where they can easily reach it.

    Do you remember the first iPhone? It seems like such a ridiculously small screen compared to the giant phones we have now. So as you might imagine, the way our thumbs interact with our phones has changed as well.

    Because phones have gotten bigger while our hands have stayed the same, the screen hotspots have changed as well. The outer screen’s edges take much effort to get to now as you can see here:

     of the total global internet traffic now comes from mobile devices How to Develop and Test a Site Using Mobile-First Design

    Designers today need to organize content in a way that puts primary interactions front and centre, with secondary and tertiary functions for the top and bottom screen edges.

     of the total global internet traffic now comes from mobile devices How to Develop and Test a Site Using Mobile-First Design
  3. Mind file sizes

    The bigger the file sizes, the slower the load time. Add to that the fact that mobile connections are less reliable, then you not only lose users’ patience; you also lose rankings. This is why you need to make sure that all file sizes are optimized.

    Tools like Photoshop’s “Export for Web” make sure you minimize the file size of images before uploading them to your site. Of course, you’ll have to keep in mind what the images are for, where they’ll be placed, and how big they should appear. You want to keep your at a high enough quality while reducing file size as necessary.

    One example is if the column where the image will be placed is 600px wide, you don’t need an image that’s 1000px wide.

  4. Link what matters

    Mobile users want information and action. And they want it fast. This means you need to make accomplishing what matters as streamlined as possible, taking as few taps as possible.

    For example, if reaching you via phone or email is a key element of your service, make sure that information is clickable. This way, when they tap on your phone number, it automatically takes them to the actual phone part of their phones.

    Similarly, your physical address would be best served it if it linked to Google Maps. It’s the little things that matter in mobile-first design, so link to them!


Delivering the best UX is the name of the game these days – a game which is increasingly played on mobile devices. And this works both ways.

As a designer, you build a strong foundation that allows you to increasingly incorporate elements into your design as you move on to larger screens. For users, you’re providing a pleasant experience that will keep them coming back.

Is your website optimized for mobile? What improvements are you thinking of implementing? Sound off in the comments section.

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How to Diversify Your Instagram Marketing Strategy

The marketing landscape has shifted dramatically over the last thirty years. For three decades since the dawn of the internet, marketers have been adapting to innovations to reach their intended audiences. In 2018, that basically means social media.

But not all social networks are created equal. First, dig around and see where your target audience is active. For example, some brands can achieve monumental success on Facebook while having virtually no presence on Twitter.

Enter Instagram. It’s pretty hard to imagine that eight years is all it took for Instagram to transform from a minor photo-sharing app into a bona fide marketing strategy. It seems everyone is on the app, from the biggest celebrities to the next startup for every industry imaginable to your grandparents —and their dogs too!

To help imagine Instagram’s insane reach, just picture this: at this point in time, there are already 800 million people scrolling through their IG feeds. Of that number, a cool 500 million of them (or should I say us?) are on the platform every single day. And it’s not just the US either. Statista noted that a vast majority to the tune of 80% of these daily users are found outside the United States.

But so what if 500 million people are daily users of Instagram? Let’s put this into perspective. A quick Google search reveals that the entire population of the European Union stands at 508 million individuals. That’s a LOT of people who represent a wealth of real-world potential.

For marketers, these numbers mean one simple thing: for anyone selling anything, Instagram is the go-to resource to engage, sell, and develop a lasting relationship with the people who buy anything and everything online.

But it’s likely that you already know this. Perhaps you already know the inner workings of Instagram for Business and even built a comfortable following of loyal customers. At this point, maybe you’re prepared to take your business to the next level. But what exactly comes next? Summed up in a single word, it’s called diversification.

Why diversify?

Startups who have limited capital and manpower know the perils of marketing firsthand. It’s much more doable to focus on just one or two marketing channels to get a project off the ground and start making sales.

Instagram is great, there’s no doubt about it. But having the sole focus on it as your entire marketing strategy is dangerous. For one, Instagram algorithms change all the time. Who knows if you hit the sweet spot today but, after a minor algorithm change that happened overnight, your targeting gets all out of whack?

An extreme example is Frank Body. The body scrub brand amassed 10,000 followers in a single month from its launch. Frank Body quickly made a name for themselves as a cheeky brand that wasn’t afraid to show skin in their posts.The marketing landscape has shifted dramatically over the last thirty years How to Diversify Your Instagram Marketing Strategy

Until catastrophe struck. One day, the page simply wasn’t there anymore. All the aggressive marketing, the hour by hour posts, all the half-naked digital assets, all gone in the blink of an eye due to Instagram’s strict censorship on nudity.

While the experience was unsavoury, the founders say it turned out for the better and forced them to become very creative with the new account. They have proven to be resilient and currently, @frank_bod has 686k followers on Instagram.

Let’s all take a page from Frank Body’s book since getting our accounts deleted is simply less than ideal. Instagram marketing is awesome but we can’t rely on follower counts to power a brand’s success from start to finish. Also, respect Instagram censors or face the consequences. But now comes the nitty-gritty.

How can your business diversify Instagram marketing?

Meet the people in your niche

Setting up posts, crafting witty captions, and analyzing statistics. These are just the very tip of the Instagram marketing iceberg. Have you heard of micro-influencers and brand ambassadors?

Influencers have developed a kind of reputation in the past years. But it’s the rise of a specific type, the micro influencer, which has brands talking.

These account types typically have less than 10,000 followers which makes tapping into their influence much more affordable. Another curious thing is that micro influencers generally have higher account engagement, delivering a high return on investment (ROI), compared to macro influencers.

Another type of people you want to meet are your brand ambassadors. These folks are typically unpaid and real users of your product or service. Unlike influencers who you might tap for a one-off sponsored Instagram post or story, brand ambassadors will continuously post about you simply because they love your brand.

Start with these guys. Reach out to these existing customers and have a chat on how you can turn their positive comments into a long-term relationship.

Another aspect of diversification involves the actual channels used by micro influencers and brand ambassadors. Some folks command a huge Youtube following while remaining okay on Instagram. Depending on your brand, you may want to try this cross-channel promotion.

This decision also largely falls on the influencers you’re dealing with. Where can they enjoy the best results? From the brand side, remain open to suggestions and avoid shutting off channels outside of Instagram.

Explore paid advertising

So Instagram is your primary source of traffic and sales. Great! Paid social is the natural next step for a diversified marketing strategy. For starters, tap into ad retargeting, a nifty service that goes after users who have already shown interest in your product. An audience of at least 1,000 people is needed to start serving them ads.

The marketing landscape has shifted dramatically over the last thirty years How to Diversify Your Instagram Marketing Strategy

One real-world way to use this is to check how long it takes a user to convert. Forbes noted an example where 80% of people who visited your site have not made purchases within eight days. Make the most of this opportunity and retarget ads to put yourself in front of these users once more. Retargeting ads are basically reminding an already interested audience why they want to buy from you in the first place.

Try out different ad types too. There are lots to choose from like video ads, product carousels, and even customer testimonials. Keep an eye out for which ad types proved to be most compelling to conversion. For sponsored Instagram Stories, use a photo editing app to customize your visuals and attract your target audience. Successful ads give an ROI of at least three times based on experience.

Foster organic search traffic

No matter your industry, you must invest in your own e-commerce website and blog. If you’re thinking of immediate sales, then sorry, this step doesn’t promise anything like that. As for your blog, what you’re creating is content that answers the questions of your customers. Do this enough times and be genuinely helpful and organic search rankings will increase in time.

If you have a new product that requires research before a customer buys, then you need content that assists in product research. If your product is something more mainstream, then focus should be on brand awareness. These blog posts don’t sell your product directly. Instead, they engage your customer base and answer questions they may have—questions that they didn’t know they even wanted answers to.

The marketing landscape has shifted dramatically over the last thirty years How to Diversify Your Instagram Marketing Strategy

Instagram marketing has proven to be extremely successful for brands of all sizes. But to keep things moving forward, you must make sure you build a brand that can adapt to the future by diversifying your Instagram marketing plan.

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Reducing the World Wide Wait: CDNs, Explained

Several reports suggest (one being from Business Wire) that the Content Delivery Network market is expected to grow enormously in the next few years. Several companies make use of CDNs today to ensure that they have an edge in online reach. The misconception that many have about CDNs is that they are only used to reduce latency. As you will find out in this blog, CDNs can do much, much more for a business. If you’re not even sure what a CDN is and how do CDNs work, read on.

What is CDN (Content Delivery Network)?

A CDN or Content Delivery/Distribution Network is a network of servers located in strategic geographical regions to store cached content. This ensures that web content is delivered faster to users around the world regardless of their location to the originating server.

 that the Content Delivery Network market is expected to grow enormously in the next few y Reducing the World Wide Wait: CDNs, Explained

Why do they exist:

While the primary objective of a CDN is faster content delivery or faster web page loads, there are several other advantages to using a CDN:

  1. Reduced bandwidth consumption & lower costs:

    As content is shared from caches, the load on the originating server is reduced. This also helps prevent the possibility of bandwidth limits being breached with your web hosting provider. To look at a typical scenario for an e-commerce company, a large percentage of traffic will browse a website, first looking through products/content to see if it’s worth their time and money. Only a small percentage will decide to proceed with a conversion. In this case, the company can use a CDN to cater to their browsing traffic (a larger percentage) and serve customers in the conversion stage with updated content from the main server.

  2. Security:

    CDN technology today is equipped with DDoS (Distributed Denial of Service) mitigation, bot mitigation, WAFs (Web Application Firewalls), spam blocking, bot blocking, TLS (Transport Layer Security) encryption and hacking prevention. These preventive measures are used to detect and eliminate any threat before it reaches the main server. Considering present cybersecurity issues, these security features are a huge boon.

  3. Improved SEO:

    With a reduction in page load speeds, the potential of a website to rank higher in Google search results is increased. Speed is a key factor in search engine optimization.

  4. Increased Performance:

    Offloading content to their CDNs helps the main server effectively handle traffic spikes that may occur.

  5. Reliability

    If one server is unavailable, the request is automatically routed to the next available server, ensuring a no-fail setup.

  6. Dynamic content

    A traditional understanding of a CDN is one that just caches static content (such as HTML, CSS, JS and image files). However, today CDNs cater to serving dynamic content as well. Most brands are trying to reach their audiences with the best content possible. However, video content could affect your web page load time. For example, some CDNs promise to make that easier with features to support broadcast-quality video.

  7. Advanced Analytics

    CDNs today offer advanced analytical insights into network traffic and how content is experienced.

  8. Saves complex infrastructure upgrades for small companies

    Most importantly, CDNs allow small and medium-sized companies to accommodate large amounts of traffic without having to upgrade their IT infrastructure.

Thus, CDNs let you give your customers an uninterrupted, smooth and secure experience of your online services.

What is the exact difference that a CDN makes?

Performance with a CDN vs. no CDN:

This is an illustration of the difference a CDN makes by Cloudflare.

 that the Content Delivery Network market is expected to grow enormously in the next few y Reducing the World Wide Wait: CDNs, Explained

To a web user, these numbers are a huge difference.

How does CDN work?

The geographical locations across which the CDN’s data centres are spread are known as ‘Points of Presence’ or PoPs. These will be placed according to the location of website traffic. The servers at each PoP are known as ‘Edge Servers’. Edge servers cache the content from the originating server.

 that the Content Delivery Network market is expected to grow enormously in the next few y Reducing the World Wide Wait: CDNs, Explained

When a user requests for a web page, the CDN redirects the request to the nearest connected server to the user’s geographical location. This happens if the content of the web page is cached with the CDN server in the first place.

Which businesses should use a CDN?

Large businesses with usually pull in a large amount of traffic and those that serve locations all around the world will benefit from the use of a CDN.

A CDN really isn’t necessary if you are a local business and don’t expect to expand your areas of operation.

CDNs and hosting packages:

Most web hosting solutions today already include a content delivery network. For example, all shared web hosting packages at ResellerClub come equipped with Cloudflare CDN services which offer all the benefits of a modern CDN that we’ve talked about here including DDoS mitigation and internet security services.

I hope we have helped you better understand what CDNs are and how to make a better choice for your website or web hosting business.

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Impact of Artificial Intelligence on your WordPress Powered E-commerce Website

The world changed, slowly and subtly at first and at a rapid speed in the past few years. This change has evolved with numerous inventions and progress in science and technology. We are now in an age where machines are able to understand and process human tasks, performing them in a far efficient manner than we humans could. Artificial Intelligence and Machine Learning have become an integral part of our life, be it voice search, chatbots, Google search predictions and so on. This impact affects the way we run our businesses both online and offline. However, one of the key leveragers of AI is an e-commerce website.

In this article, we will cover how far has AI penetrated into our businesses, as well as, its impact on an e-commerce business website.

Integrating AI with E-commerce websites

Before delving more into how AI will impact e-commerce website, let us have a look at where AI stands today. Artificial Intelligence is a broad term covering a wide range of technologies. Our focus in this article is how it impacts the business aspect of running a website. How it improves the web design eventually enhancing the user experience? Thereby aiding in converting your website visitors to customers.

In recent marketing research conducted by Business Intelligence Insider, AI is one of the fastest growing technologies today with the highest anticipated growth.

 slowly and subtly at first and at a rapid speed in the past few years Impact of Artificial Intelligence on your WordPress Powered E-commerce Website
Source: Business Intelligence Insider

  1. Enhanced Customer Experience

    Take, for instance, one of the prime concerns of a new e-commerce business owners is, what new can they provide to the customer that would make them stand out from the rest? The answer to this question is simple. Personalization is what makes any brand stand out. For example, when a customer goes into a local shop to purchase something, the shopkeeper suggests items should the customer be stuck, to enhance their shopping experience and also, that they do not leave the shop empty-handed.

    On the other hand, when a customer is shopping online, they are essentially alone, and chances are if they do not find what they are looking for, they might abandon your site. Artificial Intelligence (AI) aids in solving this issue by providing the customer with a more localized and customized shopping experience. It does this by suggesting items after analyzing the customer’s past and recent search history. For example, you may have noticed pop-ups or ads like ‘Frequently bought together’, ‘You may also like’, ‘Other similar products’ etc. In fact, according to Boston Consulting Group, a personalized shopping experience helps in increasing the company’s revenue by 6 to 10%.

    Another positive impact of using AI on your e-commerce website is that it reduces the user’s search and response time, therefore, the user doesn’t need to wait for long. This we can conclude based on the prediction and suggestive style of the website to the user. However, search time even depends on your hosting, if you have a WordPress powered e-commerce website then opting for WordPress Hosting will aid in improving your website load speed. This coupled with AI’s fast search can boost your website in the sight of visitors.

    Thus, integrating AI with e-commerce websites helps in increasing not only the customer satisfaction level but also, increases the company’s revenue.

  2. Optimized Content Generation

    Content if rightly created and displayed can have a major impact on your website. As an e-commerce website owner, you would have hired a content writer to generate SEO focusing content. This content leads to improved SEO, as well as, helps improve the visitor count on your website on a daily basis. This type of content is heavily keyword focused and helps in attracting the search engine bots to effectively drive traffic to your website. However, humans can commit an error while reviewing content to check if there are keywords and if they are placed correctly, and all of this in the right proportion.

    AI generated content is created using a set of algorithms and takes less time to be created. Thus, it optimises your content generation strategy. An earlier article we wrote, covered one of the tools that web pros can harness to enhance their SEO.

Having seen how AI impacts your e-commerce website, let us now look at some AI tools that can help you. Here I am assuming, you have opted for a WordPress website and will cover 3 tools that can be easily integrated with your WordPress powered e-commerce website.

  1. Askimet

     slowly and subtly at first and at a rapid speed in the past few years Impact of Artificial Intelligence on your WordPress Powered E-commerce Website

    Askimet (Automattic and Kismet) is a pre-installed plugin that comes with every WordPress website. This plugin helps detect spam comments on your website using Artificial Intelligence and Machine Learning. The Askimet algorithm works in predictive behaviour manner by learning from its mistakes and learning from millions of websites across the internet. It is able to detect comments made by bots, as well as, humans.

  2. Albert

     slowly and subtly at first and at a rapid speed in the past few years Impact of Artificial Intelligence on your WordPress Powered E-commerce Website

    According to Albert’s website, ‘Albert is the world’s first and only fully autonomous digital marketer.’ That means, Albert is able to create content, curate it and also, organize cross-channel marketing campaigns to market your product. Thus, Albert can improve your customers’ digital experience and help in increasing your sales.

  3. IBM’s Watson Assistant

     slowly and subtly at first and at a rapid speed in the past few years Impact of Artificial Intelligence on your WordPress Powered E-commerce Website

    Formerly known as Conversation, IBM’s Watson Assistant helps businesses by automating their customer support to improve customer interaction and experience. The interface is automatic and operated via a bot that helps connect customers to actual customer care executives should their query require deeper assistance. This tool is extremely helpful for businesses that have a dedicated support team and e-commerce is one of them.

At the end:

Marketing is a niche that requires an in-depth understanding of your business such that you can come up with new ideas and strategies. And although investing in AI may be a smart move with these trending times, you should exercise caution before moving to it completely. However, by this, we do not mean that you shouldn’t leverage AI, in fact, the right amount will help in scaling your business to greater heights.

Have any questions or a suggestion to make? Feel free to drop your comments in the comments section below!

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How to Build an E-commerce Website – A Step by Step Guide

If you’re one among those who have been thinking of launching an online business, then this post is for you. Starting a new business requires the right strategy with a lot of time and effort. And one of the most important things is building an online store to sell your products.

In this article, I’ll walk you through what you need to take care of before launching a website and then how to build an e-commerce website.

Setting the Base for Your Business

An idea is what gives birth to everything we decide to do and later on accomplish. Thus, setting the base of anything is important before you actually start it.

Likewise, when it comes to starting an online store, it is very important that you decide on the following things:

  1. The niche of your business
  2. The initial amount you should invest
  3. The products you’re going to sell
  4. Pricing your product for an effective profit

Once the blueprint of your basics is ready, you’re set to roll out your idea to the world and to do that you need to set up your e-commerce website. In the below section, we see how to build an e-commerce website step by step.

How to build an E-commerce website:

  1. Select a domain name and hosting

    Before deciding the e-commerce platform to build your website on, one of the important things is choosing and registering the domain name for your website. Your domain name is the face of your e-commerce website and should reflect the brand’s name. After you’re done choosing your domain name, the next step is to host your e-commerce website. WordPress Hosting is one of the best hosting platforms for a new e-commerce website.Here is an article on how to choose a domain name and host it.

  2. Choose an e-commerce platform

    The second more important factor when it comes to the success of your e-commerce website is choosing the right platform to create your website. There are several platforms right from open-source Content Management Systems viz WordPress, Joomla, etc. to platforms like, Shopify, Magento, WooCommerce, Weebly, etc. to create an e-commerce website.If you’re a beginner and not well-versed with technological aspects like coding, then open-source CMS platforms can be tricky to manage. It is at such times that smart e-commerce website solutions provide you with a platform where all you need to do, to set up a website, customize it and you’re good to go


  3. Build your e-commerce website on your preferred platform

    Now that you’ve chosen an e-commerce platform, the next step is to build your website on it. Platforms like Shopify, WooCommerce, etc. have a user-friendly user-interface that is easy to understand and navigate. These platforms have drag and drop options, as well as, plenty of customization features available.After adding the products to your site and customizing the look and feel of it, you need to structure it in a manner that would make it complete. Deciding on the right theme and designing it is crucial.

    Some of the items that your website needs to have are:

    1. An ‘About Us’ talking about the vision and mission of your business
    2. A ‘Contact Us’ to help customers get in touch with you
    3. An interactive homepage that displays featured deals and any ongoing sale
    4. It is essential you have a blog to publish press releases, new information on products, how to use them, FAQs etc.
    5. Lastly, you need to install plugins like Google Analytics to measure your traffic, security plugins etc.

  4. Secure your website using SSL and Install Backup Services

    You’ve decided on your products, the platform to build your website on, figured out how to create an e-commerce website, this means you’re done with the major portion of setting up your e-commerce website.After figuring out the design and data of your website, it is now time to secure it. A secure website builds credibility in the eyes of the customer, as well as, helps improve your SEO thus, getting more traffic to your website. The best way to making your website secure is by installing an SSL certificate. An SSL certificate encrypts and authenticates your sensitive information and keeps the eavesdroppers and hackers at bay.

    Another thing you need to take care of is backing up your website. Even though you may have a reliable hosting provider for your e-commerce website, chances are if your website doesn’t function properly you shouldn’t lose data. Setting up backup right from the moment your website is launched is important.

  5. Set up your payments

    Setting up payments is the next steps in building your e-commerce website. Here you need to take care of both how is the money coming to you and how would you transfer it to your bank account. This needs to be a secure gateway an setting up a merchant account is thus, a vital process.Some of the options you can choose from are PayPal, Visa, American Express etc. if you’re planning to set up your business with ResellerClub, here are the payment options provided by us.

  6. Begin Selling

    Your website is now officially ready to be launched to the world, and you can start selling the products. However, to make your website known you will need to employ various content marketing and social media strategies for your potential customers to know you’ve arrived in the market.Here are some of the effective marketing tips you can try for your e-commerce website.


Setting up your e-commerce business is not a cake-walk, however, with the right guidance, it can be simplified. Hope you now know how to build an e-commerce website and will soon build it and start selling.

If you have any questions, feel free to ask them in the comments section below.

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Importance of Contact Us Page and the Best Contact Form Plugins for WordPress Websites

Communicating and connecting with your website’s visitors is essential as each of them are your potential customers. However, capturing their interest and getting to know their concerns in order to cater to them is tricky as you run an online business. A ‘Contact Us’ page is the perfect solution to give out important information to your customers so they can get in touch with you.

A ‘Contact Us’ provides the most basic information like registered address of the company, phone number, e-mail addresses and social media links. Alternatively, it even includes a customer-centric form asking details like name, the subject of the message, e-mail address and a description box.

Further down the post, we will be covering the importance of having a Contact Us page in detail and how to create one. One way to create a Contact Us page is by designing and coding in manually another is using a plugin if you have a WordPress website. In this post, we would be covering the latter and list down the best Contact Form plugin for WordPress. So let’s begin.

Importance of Contact Us page

A contact us page, in a nutshell, is a simple web page on your website featuring basic information so that your visitors can get in touch with you. An example of a contact us page is below:

Communicating and connecting with your website Importance of Contact Us Page and the Best Contact Form Plugins for WordPress Websites
ResellerClub’s Contact Us Page

Even though a contact us page seems like any other page on your website, it is of high importance. Here are some reasons why it is essential to have ‘contact us’ page on your website.

  1. A Contact Us page helps you establish a communication channel between you and your visitors should they want to get in touch with you. The reasons are innumerable to give you feedback, contribute as a guest writer (if you have a blog), general inquiry about your business etc.
  2. Search engines usually display contact information about your website. The more information they are able to provide the more credibility it builds. Thus, increasing your website’s visitor count.
  3. As a Contact Us page helps in boosting your visitors, it furthermore helps in improving your SEO, as well as, website traffic.

Ways of creating a contact us page

There are two ways of creating a contact form.

  1. You can code it the manually way (if you are a hands-on developer or you deal with website design)
  2. If you are a beginner, the best way to creating a contact us page is using plugins.

In this post, we will be covering the latter. Here are our top 4 Contact Us page plugins.

Top 4 contact form plugins for WordPress websites

There are several plugins available for creating contact forms. Here are our picks and the best contact form plugins for WordPress.

  1. Contact Form 7

    Communicating and connecting with your website Importance of Contact Us Page and the Best Contact Form Plugins for WordPress WebsitesContact Form 7 developed by Takayuki Miyoshi is one of the most popular contact form plugins for WordPress websites. It has more than 5+ million active installations and is available in about 50 languages. It is open-source software and supports AJAX powered submitting, CAPTCHA, Akismet Spam filter support etc.Listed below are some of the features of this WordPress contact form plugin:

    • Contact Form 7 requires WordPress version 4.8 or higher to function properly. Its new version 5.0.4 has been officially released and is a security and maintenance release.
    • It is easy to install and integrate with your WordPress dashboard, as well as, customize it as per your requirements.

    For further features, you can refer to this post.

  2. Contact Form by WPForms

    Communicating and connecting with your website Importance of Contact Us Page and the Best Contact Form Plugins for WordPress Websites

    Contact Form by WPForms is a drag and drop contact form builder that allows users to create different types of forms for their WordPress website, one of them being contact forms. WPForms is supported by WordPress version 4.8 and higher and PHP version 5.2.4 and higher. This makes it important for you to regularly update your WordPress website and keep all the bugs at bay.

    Listed below are some of the features of this contact form plugin:

    • WPForms are responsive in nature. They adjust according to the medium they are browsed on, be it mobile, desktop, laptop or tablet.
    • WPForms’ contact forms are web and server optimized. Thus, they help in improving your website’s loading speed. They are one of the best contact forms for WordPress website in terms of SEO. Also, if your website is powered by WordPress Hosting, then it helps in boosting your website loading speed.

  3. Form Maker by WD

    Communicating and connecting with your website Importance of Contact Us Page and the Best Contact Form Plugins for WordPress Websites

    Form Maker is a responsive drag-and-drop plugin built by WD. it is user-friendly and helps in creating multiple types of forms, one of them being a contact form. This plugin is freemium and has over 1+ million active installations. Form Maker is supported by WordPress version 4.6 and higher and available in a total of 4 languages.

    Listed below are some of the features of this WordPress contact form plugin:

    • This plugin is multi-purpose in nature. Users can create multiple forms on different pages of their website. What makes this an advantage is that it doesn’t tell you to upgrade to a premium version to avail this feature, instead, it provides 7 form fields. Should you want more, well then you have the choice to upgrade!
    • This plugin provides 15 customizable themes to their users, to choose from depending on what they like. Also, there is a custom CSS editor, as well as, easy submission tracker and customized email sending option.

  4. Caldera Forms

    Communicating and connecting with your website Importance of Contact Us Page and the Best Contact Form Plugins for WordPress Websites

    Caldera Forms by Caldera Labs is a freemium contact form plugin for WordPress having over 1+ million active installations. It is supported by WordPress version 4.7 and above, and PHP version 5.6 or higher. This plugin can be translated into 12 languages. The plugin is responsive in nature and a drag-and-drop editor.

    Listed below are some of the features of this contact form plugin:

    • The plugin has a powerful intuitive user-interface and various user-friendly add-ons that are beneficial to both, web developers and beginners.
    • It has an Anti-Spam filter that takes care of bots and spam entries. Moreover, it allows website owners to export the entries received in CSV format.

  5. WP-Chatbot

    Communicating and connecting with your website Importance of Contact Us Page and the Best Contact Form Plugins for WordPress Websites

    WP-Chatbot by MobileMonkey is a freemium chat plugin for WordPress. It is supported by WordPress version 4.6 and above, and PHP version 5.6 or higher. Using this plugin you can easily add your Facebook Messenger chat to your WordPress site. This way customers can directly contact you or your support team through the website or Facebook Messanger. By installing this plugin your customers can contact you 24×7.

    Listed below are some of the features of this plugin:

    • A single unified inbox: Your website visitors can message you either from your website chat or Facebook Messenger but all your messages get stored in a single inbox. Thus, you do not miss out on message.
    • Message viewing is accessible to everyone in the team from the Facebook business page, hence maintaining transparency.


A Contact Us page is an essential part of your WordPress website irrespective of it being an e-commerce website or not. It helps in not only aiding the customers on your website but also, helps in generating leads for your business. And with best contact form plugins for WordPress, your task of creating a Contact Us page is solved significantly.

If you have any questions or suggestions, feel to drop in your message in the comment box below!

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Bond Beyond Boundaries with a .EU domain

12 marvellous years since .EU was launched and it has been quite a journey indeed!

.EU has we all know is the ccTLD i.e the country code top-level domain for the European Union and a leader of domains in the European markets. Let us go back in time and see how it has fared from the time of its inception.

Let’s Rewind:

  • Launched on 7th December 2005, with the full registrations starting from 7 April 2006.
  • 700,000+ domains registered in the first 4 hours.
  • Total count at the end of Day 1: One million registrations.
  • Total registrations till date: 3,654,876 (source:

EU was launched and it has been quite a journey indeed Bond Beyond Boundaries with a .EU domain


3 reasons why .EU is the ideal choice as a domain extension for your customers –

  • Opens doors to the European markets
  • Fosters a bond by offering a local experience to the companies
  • Ease in identifying the European audience

Do you have customers in the European region? If yes, then help your customers by enhancing their business by establishing a strong European presence with a .EU domain. We’

Take advantage of our .EU domain name at a discounted price of  $2.49! Hurry offer valid till 31st October 2018.

For more information regarding our Domain Reseller program, click here.

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What is a Multi-Cloud Strategy? How to Mitigate Multi-Cloud Security Risks?

69% of enterprises are going to use a multi-cloud strategy by the year 2019, according to 451 Research. Still, few of them are aware of multi-cloud potential risks and ways to prevent them. In this article, you will learn what is multi-cloud and how to secure your business when working with multiple cloud providers.

What is Multi-Cloud?

Multi-cloud is the usage of many cloud computing services at the same time, often from various providers. While multi-cloud and hybrid cloud seem alike, there is a huge difference between them. Unlike in a hybrid cloud model, where public and private cloud environments are mixed and work together, in multi-cloud each cloud has its own task. Thus, all processes happen inside the environments. Companies choose a multi-cloud strategy for various reasons – to minimize potential risks, achieve higher performance or lower costs, and some of them want to benefit from the unique features of different clouds.

Either way, the fact that cloud computing changes business can’t be denied. It is a flexible, cost-effective and convenient tool. According to an Oracle study, companies of all major industries will migrate to the cloud environment massively by 2020.

As the multi-cloud strategy becomes widely used, it brings significant security risks to companies. So, anyone who decides to opt for cloud development should implement a security & risk-preventive strategy. By doing so, companies can avoid losing precious revenue & data. While traditional strategies don’t work here, business owners should apply a multi-layered approach to solving this issue. Down below are presented the key measures companies could take:

  1. Ensure complete visibility into the network & endpoints when adopting a multi-cloud strategy:

    A large amount of distributed endpoint devices make visibility a real challenge. It is nearly impossible to monitor the whole multi-cloud at the same time. Meanwhile, cyber threats evolve constantly, and they can happen to several clouds at the same moment. Thus, you should be able to detect these issues and resolve them as fast as possible.Choosing SIEM solutions are a great starting point for your risk mitigation strategy. SIEM is a Security Information and Event Management software, which monitors, collects and reports on log & event data in real time. These effective tools include firewalls, tools for preventing intrusion & threats, allowing you to manage it all in one place.Moreover, employees often use different devices to access business data remotely, which increases their vulnerability level significantly. To avoid “blind spots”, companies might use Endpoint Detection and Response tools (EDR). Using these solutions, you can constantly monitor everything happening on the endpoint devices. This, in turn, helps to resolve the emerging issues in real time. Make sure that these tools support all types of platforms your end users prefer to use.

  2. Secure your apps/data hosted in the multi-cloud:

    Cloud-hosted apps often become the number one target for cybercriminals. That’s why these applications should have a strong control & threat protection system to find all the weak points before hackers use them. To do this, consider using one SSO (single sign-on) in your agency. When each cloud service has its own user account, there are many sets of credentials. All of them can be easily exposed. By adopting the SSO strategy, you reduce the total number of credentials which reduces greatly the risk of exploited data.Another useful type of software is the backup solutions such as CodeGuard, BackupBuddy and VaultPress. These systems offer regular backups and restorations of your website to avoid possible downtimes. To ensure all the valuable info is safe, you can choose a reliable Cloud Hosting platform as a working basis.

  3. Apply automation to secure your multi-cloud strategy:

    To take advantage of the flexibility that multi-cloud computing offers, agencies should set the right automation strategy. In particular, they could automate repetitive security actions and develop a system responding to possible attacks. The newly-emerging automation tools allow admins to move workloads between the clouds while managing the environment more effectively. A great range of processing actions provides for the in-depth analytics at each risk level. Consider automating threat event processing to minimize the risk of human error.

  4. Ensure proper management of your multi-cloud:

    As the multi-cloud network grows, the risk of poor management also increases. Thus, managers should create a centralized control system to ensure data security across various cloud environments. Consider using specific software to create a centralized management system with an option to monitor all subsystems in one place. Workloads should move effectively across the whole cloud infrastructure.Moreover, you should limit the network access, by allowing only authorized users to approach your applications or data. Each user should be able to access the amount of data necessary to accomplish his/her tasks, through a multi-factor authentication system. Avoid opening access to your valuable/sensitive data for all users.

  5. Choose cloud vendors carefully and respect the shared responsibility model:

    Last but not least, you should understand that providers are responsible only for the cloud security itself. Thus, only you can protect the data & apps placed IN the cloud. The way how you use a multi-cloud network and how you secure it depends on you.Furthermore, not all cloud types are alike. For example, public clouds are more subjective to potential threats than the private ones. So, choose the type which fits your workload & needs. Now, here’s how to choose a good cloud service provider. Check their data security policies, as they should be aimed at solving risks and similar to your own safety policies. Make sure your data will be encrypted before even uploading it. Ask him security questions about your specific industry & case. The main goal is to get a clear understanding of security measures & mechanisms that each provider offers to protect your data.In addition, make sure to provide a high level of security on a regular basis. Since your network structure will know various transformations during the work, you should regularly update your security techniques. For this purpose, get tech experts to help you by making the in-depth audit of your current multi-cloud strategy & network.

The key to a zero-risk multi-cloud strategy:

To make your multi-cloud strategy a completely risk-free process, follow three simple steps: plan, prepare, adopt. By adopting a multi-layered approach to security on each of these stages, you can protect even the most complex software solutions.

With the help of several techniques listed above, business owners can use multi-cloud strategy to their benefit only. With its help, they can achieve better customer service, business efficiency and, most importantly, higher profits.

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5 Things to Look Out for in SEO Friendly WordPress Themes

Choosing a theme for your WordPress website is a tough task. The theme should be user-friendly and enhance the design of your website. Imagine you are running a clothing line business, and your website theme gives emphasis to text rather than images and where the colours are all dull and black. Won’t it put off your potential customers as opposed to a lively and colourful theme that would instead encourage visitors to explore more and eventually purchase a product?

However, amidst choosing the theme and customizing the design, one thing that is usually overlooked is the SEO aspect. As a WordPress website owner, it is crucial that you make sure your theme is SEO optimized. This not only helps your website to rank higher on search engines but also enables you to attract more traffic.

In this article, we will be covering WordPress and SEO, as well as, the importance of an SEO friendly WordPress theme for your WordPress website.

So first off, let us see how WordPress websites help you with your SEO efforts

WordPress is an easy to use platform that has a number of built-in features that help improve the SEO of your website. Some of these features are the various URL structures available that help in improving your search engine ranking along with categories, tags, plugins etc. Also, WordPress releases regular updates for fixing bugs in the code making your websites faster and more efficient. This impacts your website and it’s search engine rankings.

Having covered some of the features of WordPress let us now move to the look and feel of a WordPress website. WordPress has default themes, as well as, customized themes. The idea of a theme is to present your website to the visitor in a manner that makes it look appealing, and at the same time, it reflects the heart and soul of your business. In one of our earlier posts, we talked about the 6 things to look for in a WordPress theme, and one of the features covered was SEO.

To help with this there are a plethora of SEO friendly WordPress themes. But how do you figure out which is the best amongst them all?

Let us take a look at the 5 key things you need to keep in mind when deciding on an SEO optimised WordPress theme.

  1. Responsiveness and Mobile-First Design

    Nowadays most users browse websites not only via desktops and laptops but also, via mobile phones and tablets. This makes it imperative for the website to be responsive. That basically means that the layout adjusts itself depending on the medium it is viewed on. If your website isn’t responsive, chances are many of your customers might abandon it owing to the fact it might be difficult to navigate. Choosing a theme for your WordPress website is a tough task 5 Things to Look Out for in SEO Friendly WordPress ThemesA theme plays an important role when it comes to the responsiveness of the website. Choosing a non-responsive theme can hamper not only your customer prospects but even your SEO. When users stay on your site for a good duration, it enhances your website’s SEO. Also, with the rollout of Google’s Mobile-First Indexing algorithm, it is important that your theme is compatible with mobile devices. Websites that aren’t mobile-friendly rank lower than the mobile-friendly websites, eventually impacting your SEO on Google search engine.

  2. Cross-Browser compatibility

    Just like your theme must be responsive and mobile-friendly, it is equally important that it be compatible with various browsers. Cross-browser compatibility is important because users not only view your website on different mediums but also on different browsers, and each browser interprets the code in a different way.If a particular browser doesn’t support your website then even if it is responsive it might not display properly. This might lead to visitors abandoning the website within a few seconds leading to an increased bounce rate which eventually would affect your SEO. An SEO friendly WordPress theme is compatible with the top browsers like Internet Explorer, Mozilla Firefox, Google Chrome, Opera and Safari.

  3. Compatible with various SEO plugins

    Compatibility of an SEO friendly theme with the elements on your WordPress website is important. One of these elements is plugins. Most websites make use of various plugins and they are an inseparable part of a WordPress website just like the theme.Now imagine, a scenario where two integral parts are not compatible with each other. It will give rise to a host of issues, and the SEO capabilities won’t be utilised in its entire capacity. To overcome this issue, make sure that the theme you install is not only SEO friendly but also, compatible with the plugins you have or need. If the theme is truly SEO optimised, then it won’t override the SEO actions taken by the WordPress SEO plugin.

  4. Load Speed of the theme

    If your theme is too bulky with lots of elements, it will take time to load. A slower loading theme would, in turn, slow the load speed of the website with some or most of the elements not loading. In fact, according to a study, if you have a mobile website and it takes longer than 3 seconds to load, then 53% of the users are likely to abandon your site.Most SEO friendly WordPress themes take care that the theme isn’t too bulky. However, as a good practice, you too should check whether the theme is heavy or light-weight. Another important aspect that affects the load speed of the theme is the type of hosting you choose. Even if you have the most optimised themes and plugins, it will not help if your hosting service is slow and laggy. We recommend WordPress Hosting as the best option for hosting your WordPress powered websites. WordPress Hosting coupled with an SEO optimized WordPress theme is sure to improve the loading speed of your website.

  5. Includes Markup

    Themes that make use of markup tend to enhance the quality of the website from an SEO point of view. With this documentation, the search engine is better able to understand the website content by better classification in their listing.One of the key things it can help with is increasing the number of visitors on your website through search engine results. Here is one example where markup makes it possible for the right rich snippets to pop in.Choosing a theme for your WordPress website is a tough task 5 Things to Look Out for in SEO Friendly WordPress Themes All the user typed was ‘Justin Timberlake tour’ in their Google Search, and the Ticketmaster website displayed a list of events within the search results itself. Here are some examples where is implemented.


On a closing note, make sure that you choose the right theme for your WordPress website as it will help you present your website better. Hope this post helped you figure out the things to look for in an SEO friendly theme. As a quick reference, here are some of the best SEO friendly WordPress themes you can check out for your website.

If you have any questions or suggestions, feel free to post them in the comments box below!

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