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Design Hosting Marketing

Your Guide to using WooCommerce with WordPress

WordPress really is the Holy Grail of the internet. Over 32% of websites are powered by the script. The downside or really, the upside to WordPress is that it allows customization to the T. Web professionals can use thousands of plugins to customize their WordPress experience to fit exactly what they need and want from the script. For e-commerce website owners, one of the most popular plugins to do this on WordPress is WooCommerce. Read on to learn more about WooCommerce and also how to use the WooCommerce plugin in WordPress.

WordPress really is the Holy Grail of the internet Your Guide to using WooCommerce with WordPress

WooCommerce, like many other ecommerce plugins, transforms a WordPress website into an ecommerce store.

How popular is WooCommerce? Let’s see what the data says:

 

What the numbers say about WooCommerce:

Active installations : 4 million+

Rating : 4.5 (based on over 3000 reviews)

Available Languages: 54

Price: Free

WooCommerce is used by 13.6% of all websites that use WordPress and 28% of all e-commerce websites on the internet. This not only makes it the most popular e-commerce plugin for WordPress today but also the most popular plugin overall.

WordPress really is the Holy Grail of the internet Your Guide to using WooCommerce with WordPress

Source : W3Techs.com

WooCommerce’s growing popularity:

This November, WooCommerce announced a partnership with Codisto, an app that allows you to sell via online marketplaces such as Amazon and eBay quickly and easily. The partnership will enable all WooCommerce users to connect their websites with Amazon and eBay’s network of over 40 online marketplaces, expanding customer reach manifold.

Launched in 2011 by Automattic (which is also the creator of WordPress), WooCommerce also happens to be free, open-source, available in 54 languages and requires no technical knowledge from a user to get started.

 

How to use WooCommerce in WordPress:

  1. Installing the WooCommerce Plugin:

  1. Login to the admin panel of your WordPress website
  2. Search for the WooCommerce plugin on the plugin page
  3. Click ‘Install’ > ‘Activate’

WordPress really is the Holy Grail of the internet Your Guide to using WooCommerce with WordPress

  1. Run the ‘Setup Wizard’. You will see a form that is meant to help set up the building blocks of your online store.

WordPress really is the Holy Grail of the internet Your Guide to using WooCommerce with WordPress

  1. Setting up your store –

One of the more important sections to fill is your selling currency and the tangibility of your product i.e digital, physical or both. For more on adding products, refer to this guide.

WordPress really is the Holy Grail of the internet Your Guide to using WooCommerce with WordPress

 

Payments:

WordPress really is the Holy Grail of the internet Your Guide to using WooCommerce with WordPress

 

As the form says, you can install different payment gateways. Some of the 80 options available include PayU, Alipay and Amazon Pay.

WordPress really is the Holy Grail of the internet Your Guide to using WooCommerce with WordPress

 

Website Theme & Layout:

The next step is to activate ‘Storefront’. Storefront is the recommended theme for WooCommerce.  ‘Storefront’ is free and you can customize it with several premium extensions. If you are not keen on the ‘Storefront’ theme, WooCommerce has a list of other workable themes that you can use. As of now, around 3 of these themes are free. The main idea is to ensure that there are no conflicts with your website theme with future WooCommerce plugin updates.

 

Jet, Set, Go!

WooCommerce also recommends that you connect your store with Jetpack to get more out of the store. The free Jetpack plugin will share store analytics, ensure store protection, downtime alerts and more.

WordPress really is the Holy Grail of the internet Your Guide to using WooCommerce with WordPress

 

Create your products:

There are two ways to do this- individually or through a CSV file import.

WordPress really is the Holy Grail of the internet Your Guide to using WooCommerce with WordPress

 

Extend the functionality of your store:

Now that the initial set up of your store is done, you can extend its functionality by adding several extensions for marketing, payments, shipping, store management, products and more.

WordPress really is the Holy Grail of the internet Your Guide to using WooCommerce with WordPress

 

Websites built with WooCommerce:

I found some really beautiful and functional storefronts built with WooCommerce to inspire you.

 

Nobogadget.pl

WordPress really is the Holy Grail of the internet Your Guide to using WooCommerce with WordPress

boboandboo.com.au

WordPress really is the Holy Grail of the internet Your Guide to using WooCommerce with WordPressWordPress really is the Holy Grail of the internet Your Guide to using WooCommerce with WordPress

 

Mikesorganicdelivery.com

WordPress really is the Holy Grail of the internet Your Guide to using WooCommerce with WordPressWordPress really is the Holy Grail of the internet Your Guide to using WooCommerce with WordPress

 

mindspaceny.com

WordPress really is the Holy Grail of the internet Your Guide to using WooCommerce with WordPress

Learn More:

I hope you found this blog on ‘How to use the WooCommerce plugin in WordPress’ useful and are all set to get started and create a great e-commerce store. All the best with your online business!

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Hosting

Using the Cloud: Public vs Private Cloud

There is no doubt that cloud computing has revolutionized the world of information technology. Moving to the cloud is a choice that every business that is serious about scaling up must face. A critical step is understanding the right cloud computing model; for example- the difference between public cloud and private cloud. If the next step for your small business is to move your IT infrastructure to the cloud, this blog will explain the choices available to you and what they entail.

There is no doubt that cloud computing has revolutionized the world of information technol Using the Cloud: Public vs Private Cloud

First, what is a ‘Cloud’?

Many businesses are still not quite sure what the ‘cloud’ is and how important it is for a modern business. ‘Clouds’ are virtualized data centres that are made available or shared to meet the dynamic demands of any business application that wishes to plug into it. As everything here is entirely virtualized, cloud computing can be more efficient and valuable in terms of cost than regular, physical data centers.

 

What are common reasons that companies use the ‘Cloud’ for?

To set up and manage;

  • Customer Relationship Management (CRM) Tools
  • Human Resource Management Tools
  • Collaboration across different geographies
  • Business Analytics, etc.

 

Businesses do this in 3 main ways:

  1. Through the ‘Public’ version of the ‘Cloud’- also known as ‘Public Cloud’:

In a ‘Public Cloud’ model, services are rented out by the Cloud provider over the internet to the public on a pay-as-you-go model. In other words, if you, as a small business, require cloud computing services, you can partner with a cloud service provider that will be responsible for the set up, upkeep and management of the data center and services for you, freeing you from having to purchase, manage and maintain all the infrastructure yourself. As you can gather, most companies who favour a public cloud do so to save deployment time and management complexities. Unlike the popular opinion of public cloud services, security breaches are in fact quite rare.

Who are the top Cloud providers in the industry right now?

  • Amazon Web Services
  • Google Cloud
  • Microsoft Azure

All 3 offer a 1 year free trial of services.

Other notable providers include OpenStack, IBM, Oracle and Cisco.

 

  1. Private Cloud/Enterprise Cloud/Virtual Private Cloud:

Unlike a public cloud which is available over the internet, services through a private cloud will be made available only behind a firewall to your employees. You can think of it as a highly virtualized cloud data centre provisioned inside a company’s firewall that you can control and customize to fit your needs.

Exclusivity is the defining characteristic of the Private Cloud set-up. The services are for the dedicated use of a single organisation. As you can guess, however, this model will need to be managed with your own internal resources. Servers, storage and related infrastructure will be owned and paid for by your organisation.

 

How do you benefit with a Private Cloud?

  • Private Clouds are best suited for organisations that have unpredictable computing needs such as government and security organisations. Private Clouds are preferred for their robust security and greater flexibility compared to a public cloud set-up.
  • Since you have the infrastructure, you have greater control than in a public cloud and can control how you deploy applications on the infrastructure.
  • You can also expect lower latency  as services are used only within the organisation

 

Difference between Public Cloud and Private Cloud -in summary:

 

Public Cloud Private Cloud

Clients

Multiple 1

Location of infrastructure

Cloud Provider

Organisation

Access

Over the internet

Internet/Private Network
Cost Low

High

Security Lower than that of a Private Cloud

High

 

Most companies today, however, would insist on a combination of the two- or what is know in the industry as ‘Hybrid Cloud’. The Hybrid Cloud offers the benefit of both models including a feature that allows you to deploy applications on the private cloud and utilize resources on the public cloud during demand spikes.

There is no doubt that cloud computing has revolutionized the world of information technol Using the Cloud: Public vs Private Cloud

Did you get a simpler, clearer understanding of the difference between public cloud and private cloud and what computing model would work? What choice have you made for your business? Let us know!

Since we are on the topic of the ‘cloud’, if you are looking for an easy, affordable cloud solution, be sure to try our unique Cloud Hosting product.

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Hosting

How Cloud Hosting Works

While the ‘Cloud’ has forever changed how applications, storage and web hosting has worked over the last few years, what exactly the term is and how it works is still lost on many people. This blog tackles this misunderstood question – what is cloud hosting and how does it work?

 storage and web hosting has worked over the last few years How Cloud Hosting Works

What is ‘Cloud Hosting’?

In traditional web hosting, a website is supported by a single server. In ‘Cloud hosting’ on the other hand, a website is supported by hundreds of servers working together as one. This cluster of servers together is termed the ‘Cloud’. This set up makes hosting on the cloud more flexible than hosting on any other hosting model.

 

How Cloud Hosting works/ the Advantages of Cloud Hosting –

  1. If there is an outage in one server, another takes over, ensuring zero downtime
  2. Thus, this also ensures that a cloud hosting set up has a near unlimited ability to handle traffic spikes of any magnitude
  3. Customers visiting your website will face no issue and you will see no drop in your website visits/conversions, also contributing to the maintenance of a healthy search engine rank
  4. You pay only for the resources that you consume
  5. You can scale up on demand

    Virtually, the processing power is unlimited as you can always add a new server and scale up- provides great flexibility and scalability, making it easy to upgrade or downgrade your hosting environment and accommodate for periods of higher or lower traffic.

All of this makes cloud hosting a powerful solution for large, high-traffic internet sites and applications that require the highest level of performance.

You may have already guessed that managing a cloud hosting solution is not a simple process. It takes the skills of an experienced Linux server administrator or IT professional, so it’s not a good solution for most small businesses or do-it-yourselfers. Before you opt for cloud hosting, be sure to weigh its pros and cons against your online needs, budget, and business goals.

While there are several providers that offer hosting via cloud servers, few offer a unique Cloud Hosting solution for web professionals on a budget. At ResellerClub, our Cloud Hosting solution combines many of the benefits of Cloud Hosting with the simplicity of Shared Hosting.

With our Cloud Hosting offering, web professionals receive:

1. The ability to upgrade your resources with a single click as you need it

With upgradable RAM and CPU along with a free cPanel dashboard

2. Fully Managed Hosting

Our Cloud Hosting experts will handle any hardware & OS upgrades, security fixes, etc.

3. A Powerful caching with Varnish

Varnish Cache is a powerful web application that will speed up your websites by 1000%.

4. Ceph Storage

Ceph Storage provides 3N redundancy which ensures that no single point of failure can affect your data in the Cloud.

5. Quick Install

An Easy, 1-click installer from Softaculous for over 400+ apps including WordPress, WHMCS, OpenCart, Magenta, etc.

6. 30-day money-back

A guaranteed refund if you’re not satisfied

7. 24X7 support

All day support along with a dedicated account manager.

 

We hope you enjoyed this blog on what Cloud Hosting is and how it works. What are you waiting for? Get out of the dark ages of web hosting and give Cloud Hosting a try!

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Uncategorized

Conversational Commerce and the Reasons Businesses Need to Use It

Consumer satisfaction is at the heart of any brand. A satisfied consumer is more likely to return and even publicize your brand to others. In today’s day and age, one key thing that customers expect is value for their time and quick turnaround time for queries. Technology to the rescue!

A business running without the aid of technology is a thing of the past. Today it is very unlikely for such a venture to sustain in the long run. In this ever-evolving and competitive business world, businesses need to discover newer ways to adopt technology to woo consumers and stay ahead. One way is to start collaborating consumer preferences and individual choices. But what should they do with this? Improve their products? Certainly yes, and much more.

Collecting data on consumer choices and reiterating questions have helped marketers to come up with something called “Conversational Commerce” to make the customer feel at ease when they are in your e-store.

In this article, we’ll walk you through the 3 W’s of conversational commerce – what, why and how (working). Additionally, we’ll also be covering the core benefits of conversational commerce.

What is Conversational Commerce?

Prior to the technological evolution, we had marketing tactics like outbound/offline marketing and inbound/online marketing. However, with the increasing penetration of technology in our daily lives, it has impacted the way we interact with our consumers and market our products.

Conversational Commerce is a platform possible as a result of Artificial Intelligence. These are basically AI-powered platforms where the system interacts or chats with the consumer and answers all the queries. So if you are on a shopping site and need some quick answers to save time or avoid surfing the entire website all you need to do is say “Hi” on a chatbot and this (AI-powered) chatbot will instantly cater to your needs.

While certain brands have an executive interacting with you viz. Tata Sky in India or Bloomberg globally, we also have large global brands like Louis Vuitton and Dominos adopting an AI-powered interaction model.

Conversational Commerce is a personalized experience, see the video below.

Why Conversational Commerce?

According to BI Intelligence, messaging apps today have surpassed social networking apps by leaps and bounds. The graph below shows the active users per month for each of these apps.

Consumer satisfaction is at the heart of any brand Conversational Commerce and the Reasons Businesses Need to Use It

This has much to do with the way living styles are changing. People are more glued to their cell phones, laptops and tend to reduce direct interaction with businesses. Though online stores try to give their customers the ease and, look and feel of being present in an offline store, the sales executive in times of need is absent while shopping virtually. However, if there was a virtual assistant to talk to your customers to resolve their queries then it would be cherry on the cake.

All in all, consumers are ready to accept more and more of what makes their life easier and caters to their individualistic choices.

Working of Conversational Commerce:

Conversational commerce essentially is chatbots driven marketing where the human interaction is limited so that the processes are faster and more evolved. Ideally, it works based on the kind of business you run, though to broadly classify, this kind of marketing is data-driven, real-time, personalized and easily scalable.

It encompasses everything right from an automatic email thanking the customer for purchasing a product, as well as, noting down customer feedback should there be any the customer wants to provide. The idea is simple – target that part of the customer journey on your e-commerce store that would prove to be helpful should there be an intelligent assistant waiting to guide in case of any help.

 

3 Benefits of Conversational Commerce for your Business

Having seen the what, why and how of conversational commerce and its working let us now move onto the benefits of incorporating conversational commerce as a part of your marketing strategy.

  1. Improved Sales:

    Visitors convert to consumers if they are guided properly when they are stuck with any particular problems. Conversation is the key to this. The right and helpful conversation can help your customer whereas, confusing and misleading information can drive them away. With customer care being automated, it not only saves the waiting time of the user as the bot answers their queries but also ensures they are satisfied with the quick help, which otherwise would not have been possible with limited resources. This, in turn, improves sales.

  2. Customer-driven:

    Conversational commerce is customer-driven, that is, you need not always reach out to customers proactively but they would get in touch with you as and when they need. Direct chats on your website help with this as the customer can contact you at any given point of time and would get assistance even if no executive is there to answer their queries.

    For example, we are ResellerClub incorporated conversational commerce in the form of Direct Chat service on our website homepage. This helps you easily serve & support customers who are interested in your brand enabling you to cater to the right customers.

  3. Personalized and User-friendly

    The way brands interact with customers is extremely important. Integrating AI and bots with your CRM helps make the user experience more personalized and user-friendly. With conversational AI you not only help solve customer issues but also provide them with additional aid they might need while shopping.

    For example, if a customer is shopping for home furnishing items, then the AI-powered bot can help them by showcasing other items they might need in the form of suggestions, recommendations, pop-ups, etc. These can be things like home appliances, decorative items, etc. that might be needed in a home.

Does the Website Platform Matter?

With several website development platforms like WordPress, Magento, Shopify, Weebly etc. available for launching an e-commerce website, it can be confusing which one to choose. WordPress, however, is a diverse platform chosen by several businesses owing to the various elements like themes, plugins, support and managed hosting service it provides, and as such is a popular choice for starting an online website.

When it comes to incorporating conversational commerce in an e-store WordPress has an array of plugins available that can help businesses stand out. Some of the popular WordPress chat bot plugins you can check out are:

  • Live Chat:

    Live Chat is a chat support plugin that has a 24/7 automated bot that keeps your customer service awake and ready to talk to a customer whenever need be.

  • GoBot:

    GoBot is a 24/7 automated chatbot that helps you grow leads, sales, get email subscribers, answer customer queries etc. enhancing customer satisfaction.

  • Virtual Spirits:

    Virtual Spirits is an automated chatbot that helps convert website visitors into customers, leads, as well as, replies to the website visitors instantly 24/7.

Conclusion:

Technology is ever evolving with the voice-activated systems to messaging apps. As an SMB, if you are new and emerging chances of you having a conversational commerce system right at the start can be rocky with only customer feedback systems, however, with the right inventory management system you can set your foundation.

If you have any comments, feel free to leave them in the comments sections below.

 

 

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Domains Hosting

Black Friday – Cyber Monday Deals now Live! Up to 55% off on Web Hosting

After an overwhelming response last year, we’re back again with huge discounts on web hosting and domains. Our Black Friday – Cyber Monday sale is now live! We’re offering up to 55% off on web hosting and domains starting at less than a dollar! Snag these deals before the 27th of November, 2018!

What have we got for you?

Our Black Friday Special product is Reseller Hosting at a promo price of $9.49.

After an overwhelming response last year Black Friday – Cyber Monday Deals now Live! Up to 55% off on Web Hosting

We also have discounts on web hosting, servers, add-ons and domains. Our recent product portfolio addition, Plesk VPS hosting is also at a discounted price of $6.99.

Having interacted with a number of our customers at our recent event, Cloudbazaar, we thought it fitting to offer these high-demand products at low prices so you, our resellers, can make huge profits.

After an overwhelming response last year Black Friday – Cyber Monday Deals now Live! Up to 55% off on Web Hosting

We hope you take advantage of these low prices to boost your business. Happy shopping!

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Marketing

How Big Data will Impact Future Marketing Efforts

It’s no surprise that big data is expected to have a sizeable impact across many industries.

In healthcare, big data will allow for earlier detection of diseases and more accurate association of risk factors. Big data and advanced analytics in the financial services industry will lead to a faster detection of fraudulent activity.

But one industry, in particular, will apply big data in a variety of ways to gain deeper insight about its customers. That industry is marketing.

Quick Rundown of Big Data

If you’re not caught up on big data, here are a few quick things you should know.

With the digital universe expected to reach 163 trillion gigabytes by 2025, according to IDC and Seagate, big data is expanding faster than we can keep up with. But what exactly is big data?

Big data is essentially all forms of structured, unstructured, and semi-structured data. In simpler terms, it’s every type of data generated by both humans and machines – and the speed at which it is generated.

This means every social media post, text message, email, video, and much more is a piece of the big data puzzle.

You can understand why big data is seen as valuable for businesses everywhere, especially in marketing.

Marketing and Big Data

Marketing is about finding new ways to introduce prospective customers to your product or service. It’s about nurturing leads along the funnel, ultimately converting them into lasting customers. Finally, marketing helps increase brand awareness through events, demos, content, social media, and more.

In today’s data-driven business landscape, it’d be very difficult to lead a successful marketing strategy without the use of data. Why is this? Data assists marketers in personalizing content and targeting the right audience. This, in turn, should lead to higher engagement rates with more budget in-tact.

The data most commonly used for a marketing strategy includes demographic data like gender, age, race, location, profession, estimated income, etc.

Prospective customers can also be targeted based on previous engagements with your brand. Marketers are then able to make informed decisions based on the collection of this data.

This is why marketing and big data are uniquely linked. With more data at a marketer’s disposal, they’ll get an even clearer picture of customers, their intent and brand sentiment, and have hyper-calculated next steps through the use of big data analytics.

The Big Data Market

Roughly 77 per cent of businesses consider big data analytics a priority, according to a survey by QuinStreet, Inc. Many businesses have, in some way, devised a plan to adopt big data soon.

The widespread acceptance of big data is why Wikibon estimates $92 billion in revenue is expected to be generated from it by 2026 – and this number could easily rise as big data software becomes more accessible.

For those wondering, “Wow, that’s a lot of money tied to big data,” let’s look at some of the ways it’ll be applied in regards to marketing to help make sense of its value.

  1. Targeted Marketing Campaigns

    One of the most common ways marketers target their campaigns today is through the creation of customer profiles and buyer personas. These profiles are curated through the data we mentioned before.While factors like age, gender, customer location, and others are fairly good at building a targeted audience, other factors can certainly bolster your marketing campaign. This is where big data comes in.Big data, more specifically big data analytics, can harness massive data sets not just within a business, but outside one as well.For example, valuable data can be acquired from social media, search engine history, and customer reviews on external websites. What’s the purpose of this data? It gives us a clearer view of customer behaviour and swaying trends.Advertising firm 360i put big data into action to target its advertisement during the 2013 Super Bowl. When a power failure occurred and temporarily halted the game, 360i ran a “Power Out? No Problem” advertisement within minutes.

     is expected to have a sizeable impact across many industries How Big Data will Impact Future Marketing Efforts

    By analyzing behaviour across various channels, Oreo was able to boost its social capital immediately – making them the brand-winners of Super Bowl 47. The above advertisement resulted in over 10,000 retweets and 20,000 likes on Facebook.

    This wasn’t just a targeted marketing campaign, but a timely one as well.

  2. Customer Predictions and PersonalizationOne of the most attractive features of big data analytics is its ability to generate extremely complex predictive analyses through the use of AI and machine learning.What this means in layman’s terms is that your customers’ next step can be predicted based on massive amounts of data fed through an artificial neural network. The results are then visualized for business end-users and decision-makers.A brand that we’re probably all aware of, Netflix, applies predictive analytics to learn more about its customers’ viewing tendencies. Here’s how.Netflix currently has 130 million subscribers globally – so you can imagine how much data Netflix has at its disposal.Some of the data Netflix sifts through is:

    • When a viewer pauses or leaves a show, and if they ever come back to it.
    • The time and date a viewer is likely to watch a show.
    • Browsing and scrolling behaviour, and how long a user views a show’s trailer.
    • Which device someone commonly uses to watch a show.
    • Ratings, search history, and behaviour after a show has ended.

    Running this data through advanced analytic programs, Netflix personalizes content for each subscriber in a way that is likely to keep their accounts open. Predictive intelligence helps marketers stay one step ahead of their customers.

  3. Tracking and Boosting ROI

    You’re only as good as the information you have, and in marketing, having access to the right numbers and information is key to keeping track of and boosting ROI.

    Since advanced analytics harness big data, this means your results will be much more robust and allow for a greater overview of ROI. Let’s look at an example of this in action.In 2004, data analysts at Walmart mined transaction and inventory data and found a unique link that could boost ROI. What was this link? They discovered there were a seven times increase in strawberry Pop-Tart sales right before hurricanes would reach land. Beer sales had also sharply spiked upward.With this information in hand, Walmart was sure to stock up. Big data and advanced analytics helped Walmart unveil a new product opportunity by utilizing internal and external data. What may have looked like a simple tactic on the surface was actually possible thanks to the application of big data.It’s clear that big data is highly valuable to businesses, however, it does pose a few challenges for those looking to adopt it in the near future.

Big Data Challenges

One of the most prominent big data challenges stems from the ways we find value out of the three types of data.

Most businesses today are making decisions based on the structured data they possess. This is essentially any data that can be easily quantified – like age, email addresses, most recent purchases, spending amounts, and more. It is highly organized and structured in relational databases.

Structured data, however, accounts for just a portion of all data that is generated.

Unstructured and semi-structured data account for more than 80 per cent of big data. This data is seemingly random in nature, and cannot be collected, processed, and analyzed in conventional ways.

Harnessing unstructured and semi-structured data is currently time-consuming and expensive. Thus, big data isn’t the easiest entry point for many businesses – which is why you really only hear of enterprise-level organizations utilizing it today.

Accessible Big Data

Another challenge is visualizing and optimizing data for business end-users. No matter how much big data is analyzed, it can’t be put to good use until decision-makers within a company know what they’re looking at.

Big data can be downright overwhelming. Those who aren’t technically inclined will require the help of data analysts and scientists to make sense of the results. This is why data science is one of the fastest growing fields of study today – with an estimated 2.72 million jobs expected to be posted by 2020, according to IBM’s Quant Crunch.

Silencing the Noise around Big Data

Believe it or not, not all data is actually valuable to a businesses’ bottom line. This is what is referred to as “noise.”

As the digital universe continues to expand, it’ll become more difficult for businesses to decipher which data is relevant and which data is noise. Again, this is why there is a high demand for data science professionals.

Organizations that make it a priority to discover and analyze relevant data could generate an extra $430 billion in productivity by 2020, IDC estimates. Without a strategy to distinguish the good data from the bad, that could lead to some serious productivity losses.

Wrapping Up

Once big data becomes more accessible for smaller and mid-market businesses, you can expect marketers everywhere to get extremely creative.

Ads will be hyper-targeted, content will be curated in a way that’s proactive instead of reactive, and marketers will get a better understanding of what customers actually want – instead of what we think they want.

Big data, essentially, will lead to more customer-centric and refined marketing efforts in the future. This doesn’t just benefit businesses by helping them understand their customers on a deeper level but opens up customers to new product opportunities.

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Domains

Grow with .CO

.CO is more than just a web address! While .CO started off in 2010 as a ccTLD for Colombia, it was not until 2010 that .CO opened up to just about anyone in the world. Today the 2 letter domain ending conveys a whole lot – COmmunity. COmmunication. COrporations. COmpany.

Why opt for .CO?

.CO is perfect for innovators, entrepreneurs, startups, businesses, communities and more. It’s globally recognized, has great recall value and is professional.

More .CO domain names are available in the crowded Internet space. You can find the perfect domain name without having to compromise. Need more reason?

.CO has over 2.2 million domain registrations worldwide.

CO opened up to just about anyone in the world Grow with .CO

As far as search engine optimization (SEO) goes, Google confirmed that “it will rank .co domains appropriately if the content is globally targeted” (source: https://www.alphr.com/news/359704/google-approves-co-domain-for-international-use)

Who is .CO for?

When .CO was opened up for anyone to register, everyone from startups to Fortune 500 companies registered a .CO domain. American Express (http://amex.co/) and Vine (https://vine.co/) are among those on a .CO extension. Today, .CO is registered by:

  • Innovators
  • Entrepreneurs
  • Communities
  • Businesses
  • Startups

Grow your business by reselling this domain extension to your resellers at your own price! We have a huge profit margin for you! Register .CO domains for just $2.79 today!

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Hosting

How to put a WordPress site in maintenance mode

Maintenance is an important aspect of keeping everything in order, be it organising files or your business website. Anything that is well-maintained and up to date keeps you at the top of your game. In this post, we will be dealing with website maintenance. Imagine you run a WordPress powered online business and need to update your website to include certain new features. These features can range from revamping the design, content, fix a security flaw or a plugin etc. To achieve this, you will most likely have to disable your website or a particular page temporarily, in turn, displaying a different page stating the issue to the visiting user. If you don’t do this, your website might display a 404 Error, a broken page etc.

In this article, I’ll walk you through the maintenance mode in WordPress. I will also cover why and how to put your WordPress site in maintenance mode.

What is WordPress Maintenance Mode?

WordPress Maintenance Mode is the state you put your website into when you wish to make major changes to the site that may take a long time. If your site is broken or inactive for a while, it can affect the user experience, especially if you get heavy traffic. At such a time it is advisable that your website is offline and a splash page saying ‘Coming back shortly’ or a similar message is put up.

Some situations during which you can put your WordPress site in maintenance mode are:

  1. When you are configuring a new theme or plugin for your website
  2. Redesigning your website or making other cosmetic changes
  3. Fixing critical security bugs
  4. Fixing website issues that affect customer data etc.

Having seen what WordPress maintenance mode is and the common reasons to put your website into the maintenance mode. Let us now move on to ‘how’ do you go about it.

 

How to Put your WordPress Site in Maintenance Mode

We shall cover two ways of doing so:

  1. Manually Using the Built-in Maintenance Mode feature

    The built-in maintenance mode in WordPress in an automatic feature that runs whenever you run a WordPress update for updating either themes, plugins or core files. This happens with the creation of a .maintenance file in your WordPress root. During this time, if any visitor lands on your site, the following automatic message is displayed.

    Maintenance is an important aspect of keeping everything in order How to put a WordPress site in maintenance mode

  2. Using WP Maintenance Mode Plugin

    The WP Maintenance Mode plugin is an open-source software having over 600,000 active installations. It can be used for creating a splash page that can be used when your WordPress website is down for maintenance or if you are launching a new website.Some of the features of this plugin are:

    • It has multiple templates for Landing Pages and Coming Soon pages
    • It supports WordPress multi-site
    • Allows customizing colours, text and background
    • It is GDPR compliant and
    • Excludes URL from maintenance.

    Maintenance is an important aspect of keeping everything in order How to put a WordPress site in maintenance mode

    Let us now see, the steps required to setup WP Maintenance Mode Plugin:

    1. Setup Maintenance Mode Using WP Maintenance Mode Plugin

      Once you install the WP Maintenance Mode plugin, you need to configure the plugin. For that go the Settings and then select WP Maintenance Mode.

      Maintenance is an important aspect of keeping everything in order How to put a WordPress site in maintenance mode

      Key things to note:

      • There are 5 tabs General, Design, Modules, Manage Bots and GDPR. Let us first cover, the ‘General Tab’.
      • The Status is by default selected as ‘Deactivated’ when you need to put the WordPress site in Maintenance Mode, select ‘Activated’
      • Should you want Search Bots to see your website despite it being in the maintenance mode, select the option as ‘Yes’. The ‘Yes’ is recommended if your site is an already established one
      • The rest of the options on the General Tab page are fairly self-explanatory. Click Save once you make changes and proceed to the next

    2. Creating Your Own Splash Page for Maintenance Mode

      Next is the Design Tab. Using this tab, you can design the splash page and customize it for text, colour, background and even the heading. Once you are done, click Save.

      Maintenance is an important aspect of keeping everything in order How to put a WordPress site in maintenance mode

    3. Modules

      The third tab is ‘Modules’. Using this tab, you can add the countdown specifying when your site will be up and running. If you have subscribers then, you can even personalize the module so that they are notified when the site will be back.

      Maintenance is an important aspect of keeping everything in order How to put a WordPress site in maintenance mode

    4. Manage Bot

      Should you activate the Bot here, then it will reverse the setting for Bot on the General Tab and vice – versa.

      Maintenance is an important aspect of keeping everything in order How to put a WordPress site in maintenance mode

    5. GDPR Complaint

      Finally, if you have any sensitive data that you want to collect or anything that requires customer approval or related to privacy then simply activate the GDPR status in the GDPR tab.If you’re still trying to understand what is GDPR and should you Activate or Deactivate it for your website, read about it here for better clarity.Maintenance is an important aspect of keeping everything in order How to put a WordPress site in maintenance modeHaving finished all the steps, your maintenance mode is now ready to be displayed to the world.Maintenance is an important aspect of keeping everything in order How to put a WordPress site in maintenance mode

 

Conclusion

Putting your WordPress site in maintenance mode is a better way to complete maintenance activities instead of having a broken link. Just follow these steps and you’ll have your page ready in no time. For timely WordPress updates, it is best to have WordPress Hosting as your hosting for your WordPress website.

If you have any queries or suggestions, feel free to ask them in the comments section below.

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Domains

New gTLD Report – October 2018

Along with the launch of the all new Plesk VPS hosting, the month of October did witness gradual improvements in the registration numbers of the new gTLDs as compared to the month of September. While registrations for .LIFE  climbed 18%, .LIVE witnessed a 103% jump in its numbers. With a considerable spike in its registrations, .TOP was able to secure the third spot during the month of October. Let’s dig in further into the trending new gTLDs!

Here’s a peek at the new gTLDs that made it to the top during the month of October:

New gTLD Report – October 2018

Infogram

*Registration Numbers Facilitated by ResellerClub

.XYZ:  It was the global market that boosted the registrations for .XYZ during the month of October. The promo price of $0.99 drove the registrations of this new gTLD and helped it retain its top spot on the list. .XYZ was able to grab a 21% share of the total new gTLDs registered in the month of October.

.ICU: With a 11% jump in its registration numbers, .ICU was able to move up a rank and thus landed the second spot in the list of new gTLDs registered. It is the increasing popularity of this new gTLD in the China markets that has assisted it in grabbing a 14% share of the total new gTLDs registered. .ICU was being sold at a promo price of $0.99 during the month of October.

.TOP:  The promo price of $1.59 boosted the registrations of this new gTLD during the month of October. .TOP took the number three spot on the list by grabbing a 11% share of the new gTLDs registered. The increasing registrations in the global market has helped .TOP climb up the list month on month.

.SITE: Being a recent entrant in the top 5, this new gTLDs has been able to hold onto its spot with a 10% share of the total new gTLDs registered. The promo price of $4.99 surged sales of this new gTLD in the global market and helped fuel its registrations during the month of October.

.ONLINE: Following the trend with .XYZ and .TOP, is .ONLINE that has consistently been able to hold onto a spot in the top 5 list of the new gTLDs registered. This Radix new gTLD that was running at a promo price of $6.99 was able to grab a 5% share of the total new gTLDs registered.

Apart from the top 5, there has been noticeable changes among the new gTLDs that made it to the top 15. .LIFE has again been successful in moving up a rank to the sixth spot with a 18% spike in its registrations. Following its suite has been the new gTLD, .LIVE which saw its registration numbers soaring 103% during the month of October. Having no new entrants during the month, it can be concluded that these top 15 new gTLDs have shown consistent improvements in registration numbers as compared to the previous month.

Here’s a peek into the exciting domain promos lined up during the month of November:

  • Reseller the all time trending .XYZ at just $0.99
  • Help your customers establish their start-up business online with a .CO web address at just $2.79!
  • Expand your customer’s business in the Asian subcontinents with a .ASIA at just $0.99.

And that’s it folks! You can check out all our trending domain promos here and get the right one for your customer’s business.

Also, follow us on Facebook or Twitter to get updates about our trending domain promos. Just look out for the posts with #domainpromos. See you there!

 

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Uncategorized

What is WordPress Optimization?

WordPress is one of the most popular website development and CMS platforms available out there. More often than not, it is the first choice for website owners and developers owing to the fact that it is easy to use, stable, free of cost and offers a ton of plugins and themes to make your website look and work, exactly the way you imagine it. As a result, WordPress commands approximately 31% of the CMS market share and you can read more about these statistics here. With such a huge market share, it is easy to imagine that there are a ton of WordPress websites out there and a multitude more who are planning to use WordPress for their upcoming websites. That being said, it is extremely essential to have a good understanding of what WordPress Optimization is.

WordPress optimization is the process of enhancing, tweaking and customizing the WordPress set up in order to improve performance, make it faster and more easily discoverable. It consists of many things, including, having the right specifications, updating WordPress, optimizing databases, managing plugins etc. All of which are geared to make the WordPress website a lot more efficient. Let’s get into the specifics of WordPress management and see what it entails.

  1. Having the right system specifications:

    WordPress like any other software has its specific requirements in terms of hardware and utilities to run it smoothly. For WordPress, you need the following:

    • PHP version 7.2 or greater
    • MySQL version 5.6 or greater OR MariaDB version 10.0 or greater
    • HTTPS supportThe first thing you need to do is ensure your server has these specifications squared away. A simpler alternative would be to opt for WordPress Hosting as it already takes care of the system requirements and specifications. Not running WordPress on its ideal specifications has the threat of making your website run slow. There is also the issue of experiencing website crashes. Resolving these issues should be the first thing you need to do in the WordPress optimization process. We at ResellerClub offer a host of options on WordPress Hosting which you can check out here.

  2. Keeping WordPress and your Plugins Up to Date:

    The worst thing you could do to your WordPress website is to run it on an outdated version of WordPress. Not only will it affect the performance of the website negatively, but it will also affect the security of the website. It is observed that it is easier for hackers to break into a WordPress site that runs on older versions of WordPress. The truth of the matter is that with every update WordPress releases, there comes a lot of bug fixes and improvements to the platforms security fixes. It is highly recommended that your website makes the best of these aspects.

    Another aspect apart from keeping WordPress updated is to keep your plugins and themes updated. This will ensure that everything works to its full potential and there are no backward or forward compatibility issues. Also, it is recommended to only keep the plugins that you use and delete the ones that you don’t use. This will take away the need of keeping the plugins you don’t need updated and also make the overall WordPress ecosystem a lot lighter and faster. If you keep the plugins that you do not use frequently or regularly or plugins that don’t really make your job easier, then there is an unnecessary wastage of space and need for maintenance for these plugins. It is best to just keep what you use and what is helpful to your site.

  3. Optimize WP-Database:

    The WP Database holds everything that is dear to your website. This includes all the pages, posts, forms, form entries, plugin settings, theme settings etc. As your website keeps getting better, more and more data is stored in the WP Database. Over the period, the WP Database becomes heavy and sluggish. Due to this, the overall speed of the website goes down. To avoid this, it is very important that the WP Database is periodically optimized so that it stays lean and fast. There are ways to manually do this, and you can find it in this post. There are also quite a few plugins available that can help you to keep your WP database optimized. Some of these are, WPOptimize, Advanced Database Cleaner and WP DMManager which have proven to work in the past.

  4. Optimizing Speed:

    Speed is important for a good user experience. Moreover, having a fast website helps with organic search visibility. To understand where you stand on the speed front, use tools like Lighthouse and Google PageSpeed Insights. These tools will not only help you understand where you stand in terms of website speed but also provide a clear plan of action to improve it. Some basic things that you need to take care of are:

    • Enabling Gzip on the server
    • Ensuring that you compress and optimize images
    • utilize sprites to deliver images more efficiently and try to make the best of server-side and browser caching. There are also certain really good WordPress plugins that can help you improve the speed of the website. Check them out here.

  5. Security:

    Security should definitely make it to the list of your optimization action items. No website owner wants to go through the painful process of recovering from a website breach or data loss. That being said, there are ways to optimize the security of your WordPress website as well. The first thing you need to ensure is that your WordPress is updated, and we have covered this in the earlier point. Another aspect you need to take care of is to ensure you have SSL setup on your website. Moreover, ensure that the directories such as WP-Content and WP-Upload do not allow any. PHP code to be run on them. Additionally, it would be a good idea to have 3rd party sophisticated tools to ramp up the security. For instance, our WordPress Hosting comes with SiteLock and Codeguard as standard on our WordPress + Security plans which takes care of the security of your website and is a customized solution we have crafted especially for our WordPress audience.

These 5 steps should be the starting point of WordPress optimization and you can evolve over time once you get into the groove of doing these things. If this interests you, it would be worth your time to also check our post on the top three ways to optimize WordPress for search engines, here.

Hope this helps to help you understand what WordPress Optimization is and how to go about it. Please feel free to share your thoughts and questions in the comments section below.

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