Categories
Uncategorized

What are containers, and what are the benefits provided by containers?

One of the many challenges faced by web professionals is how to get their software to run efficiently and reliably while migrating from one IT environment to another. Now, this migration could be from a developer’s laptop to a testing environment, staging to a production environment or even a cloud environment. Obstacles surface when supporting software environment (or even the network topology for that matter) of the two is not the same. In such situations, containers are a viable option.

What are containers?

A container is a packaging mechanism in which applications can be separated from the environments in which the applications actually run. This packaging approach, also known as decoupling, allows container-based applications to be easily deployed, irrespective of the target environment’s nature i.e. data center, public cloud, private cloud, developer’s laptop. Containerization facilitates clear and secure separation of applications since developers can now focus on its logic and dependencies without bothering about nitty-gritties like software versions and specifications.

Is virtualization similar to containerization?

As far as virtualization is concerned, an entire operating system that consists of the application is run as a single package. So, if three applications had to run simultaneously, there would be three separate operating systems running on top of it.

However, if a developer were to run containerized applications and a single operating system, then each container would end up sharing the kernel with other containers within the system. Which is why container systems are light-weight and use fewer resources than virtual machines.

Now that we have understood ‘what are containers’, let us look into the benefits of containers and why are enterprises, both big and small, making the most out of cloud applications with container systems.

What are the benefits of containers while hosting applications in the cloud?

As web professionals, you might have employed cloud hosting at some point in time. But not many know how containers act as a catalyst in boosting the performance of applications that are hosted in the cloud. Moreover, container systems are compatible with cloud hosting packages that offer CEPH storage as well as Varnish caching. These features allow container systems to operate faster without facing scalability issues. ResellerClub’s cloud packages have taken these factors into consideration and hence facilitate these two major components that boost the performance of container systems. So, going ahead, let us look at some of the benefits of using containers in cloud hosting environments, shall we?

1. Containers can be replicated

Building applications is a task. More so if these applications need a lot of infrastructural support. This dominoes into an effect where costs start increasing and no matter what size the organization has, as a web professional, the vision for your application goes for a toss.

But, not if you have containers that can be integrated with applications in the hosting environment. Allow us to tell you why: container systems are packages that can be deployed away from the operating system, machines and also from the code. Which is why containers can be moved not only within the cloud easily but also to other platforms and hosting environments. This flexibility (portability rather) enables applications to be scaled across various cloud hosting environments. This attribute has made container systems a trusted tool for enterprises across various segments.

2. Containers have a unique way of ensuring cloud security

Since containers are separated across IT or cloud environments, they do not interact with each other. However, they end up securing their own activities and protecting the application from virus attacks. Let us see how – if a container gets attacked (unless they are left unprotected), the applications in other containers do not get affected. They continue operating at the set pace. Moreover, if multiple containers are attacked, the application itself can be put on hold. You can stop the application from running at a set speed in one container without affecting the speed of the whole container series. This is a huge benefit provided by container systems.

3. Developers can improve their productivity with container systems

Containers enable applications to function locally. This absence of environmental inconsistencies simplifies testing and debugging for developers since there are few differences in terms of running apps on the workstation, test server or any production environment. Even if as a web professional one were to update these applications, the process would be the same: modifying the configuration file, creating new containers and destroying the old ones in a matter of seconds. The total time taken to execute these actions is reduced considerably as compared to what developers would do otherwise. Hence, the huge jump in productivity.

4. Overall agility of the cloud environment receives a big boost

Containers do not disturb the cloud environment they are hosted on because they can be isolated. Now, this isolation allows an application in one container to run at a speed slower or faster than the application in another container. This decoupling of container systems benefits developers and deployers in many ways. For one, containers remain consistent across the IT environment. And secondly, they are quick when it comes to managing and updating the applications. Since the speed of an application in one system is independent of each other, the applications can run smoothly, boosting the overall speed of the cloud environment.

It doesn’t stop here. Containers facilitate platform independence, resource efficiency and operational simplicity. This is only possible when a good cloud hosting environment is supported by an operating system that updates itself consistently. Containers also operate with the same efficiency in multi-cloud environments. But to ensure that they perform well, you need to deploy a sound multi-cloud strategy with a roadmap to mitigate security risks.

Here is hoping that you have enjoyed reading ‘What are containers and what are the benefits of containers?’ If you have understood the benefits of using containers, you can leave your feedback in the comments section below.

class = “fb-comments”
data-href = “https://blog.resellerclub.com/what-are-containers-and-what-are-the-benefits-provided-by-containers/”
data-numposts = “10”
data-colorscheme = “light”
data-order-by = “social”
data-mobile=true>

Categories
Hosting

NGINX vs Apache: What sets them apart

Apache and Ngnix are two of the most popular open source web servers today. These web servers power most of the websites hosted over the internet and can handle a vast variety of workload. Although it may seem like these two are similar and provide the same output, they differ in their performance and working.

In this article, we will cover the basics of these two web servers and the difference between Apache and Nginx that set them apart.

Apache:

Apache and Ngnix are two of the most popular open source web servers today NGINX vs Apache: What sets them apart

Apache HTTP Server or Apache as it is usually called was created in the year 1995 by Robert McCool. It is developed and maintained by the Apache Software Foundation. Apache web server is a secure, flexible and fast web server. Being one of the oldest web servers, it provides widespread support. It is one of the components of the LAMP stack (Linux, Apache, MySql, PHP)

In the early years after its inception, Apache was a popular and a widely used server mainly till around mid-2000s, however, over time there has been a fall in the number of active sites powered by Apache. According to a November 2018 survey by Netcraft, the total number of sites active on Apache are 31% and 34% of the top million websites.

Apache and Ngnix are two of the most popular open source web servers today NGINX vs Apache: What sets them apart

Nginx:

Apache and Ngnix are two of the most popular open source web servers today NGINX vs Apache: What sets them apartNginx (engine x) is a free and open source software developed in the year 2002 by Igor Sysoev mainly to overcome the performance limitations of Apache. Nginx web server can be used as a load balancer, reverse proxy, mail proxy, as well as, an HTTP cache.

As per a recent October survey by BuiltWith, it is used on 40.13% of the top 10,000 websites whereas, the total number of active sites on Nginx is 22%. Moreover, 26% websites out of the top one million websites run on Nginx web server. It has grown more popular in recent times owing to its lightweight resource utilization and easy scalability requiring minimal hardware.

Apache and Ngnix are two of the most popular open source web servers today NGINX vs Apache: What sets them apart

Difference between Apache and Nginx

Now that we have a basic understanding of both Nginx and Apache. Let us delve into their differences.

  • Nginx vs Apache Performance:

    We’ll be checking the performance of Nginx vs Apache via event MPM (Multi-Processing Module) for both static and dynamic content.

    1. Static Content:

      According to one Benchmarking report, Nginx is about 2.5 times faster as compared to Apache. The results were concluded based on 1,000 concurrently running connections. Another test run by Speedemy ran 512 connections concurrently and found the results to be the same, Nginx twice as fast as Apache.Apache and Ngnix are two of the most popular open source web servers today NGINX vs Apache: What sets them apart

      This concludes that in terms speed and efficiency the overall performance of Nginx is far better than Apache when it comes static content.

    2. Dynamic Content:

      If your website is hosted on CMSs like WordPress, Joomla or Drupal then the chances of it having static content are very less as compared to a non-CMS website.Apache and Ngnix are two of the most popular open source web servers today NGINX vs Apache: What sets them apart

      We again look at Speedemy’s Benchmarking result and find that the performance is exactly the same. This is because most of the requests are processed in the PHP runtime environment as opposed to the core part of the web server. And the PHP runtime environment is almost the same for both the web servers.

  • Operating System:Apache runs on all Unix like systems like Linux, BSD, etc. as well as, completely supports Windows.Nginx too runs on modern Unix like systems however it has limited support for Windows. To get the best performance out of Nginx, it is recommended that you install it on Unix based operating systems.
  • Security

    When comparing Nginx vs Apache in terms of security it can be said they both fare exceptionally well with a great track record. Both the web server’s keep their users updated with the latest security tips like how to deal with various attacks like DDoS etc. as well as, how to mitigate them.Apache shares its security updates and historical releases regularly n their security reports. Nginx on the other hand too releases security advisories on a timely basis.

Towards the end

The most crucial decision is which web server when it comes to the hosting type of your website. If your website is hosted on Shared Hosting, then choosing Apache is convenient due to easy access of the .htaccess file. On the other hand, if you have VPS Hosting or Dedicated Hosting, then Nginx is the most preferred choice.

We at ResellerClub provide managed hosting and our Shared Hosting, as well as, WordPress Hosting comes pre-installed with Apache. Furthermore, our Plesk VPS Hosting and Dedicated Hosting offer compatibility for both Apache and Nginx.

However, the choice of web server depends more on the incoming traffic to your website. Should you have high traffic with a lot of static data then Nginx is a better choice. With dynamic content, either web server will do a good job. In the end, the hosting provider is what makes the difference when it comes to the performance of your website.

Well, there you have it, our comparison of Nginx vs Apache. If you have a preference or a comment do leave them in the comments section below.

class = “fb-comments”
data-href = “https://blog.resellerclub.com/difference-between-apache-and-nginx/”
data-numposts = “10”
data-colorscheme = “light”
data-order-by = “social”
data-mobile=true>

Categories
Design

Wireflows – What They Are and How They Can Transform Your Design Deliverables

Wireframes and flowcharts are often the first things UX designers use when spinning their magic. When designing web pages, a wireframe is used to convey the basic layout of the page, with clear demarcations for what goes where. Flowcharts are immensely useful at describing user task flows and back-end processes, depicting the detailed path the web page will take depending on the user input. Together, these deliverables map the user experience journey in terms of direction, route, as well as, the appearance. Sounds adequate enough, right?

 

However, things get a little complex when we are designing mobile apps. Mobile apps do not usually have as many pages as a regular website. They instead have a few core pages, where the page contents change dynamically with the user action. Designing app pages, therefore, need a stronger deliverable that can display page design in context with common user tasks.

Wireframes and flowcharts are often the first things UX designers use when spinning their  Wireflows – What They Are and How They Can Transform Your Design Deliverables
A basic wireframe. Image: Softwareideas.net

Enter wireflows – a combination of wireframes and flowcharts – that can document screen design and workflows together, in context to the user interaction on pages that change dynamically.

Despite their timeless nature, wireframes and flowcharts tend to be suboptimal for dynamic mobile app development. Wireflows effectively fill that gap by providing a hybrid of the two. They marry wireframe-style page layout designs with a simplified flowchart-like representation of interactions. In essence, wireflows effectively document the holistic user interaction. They show complete views of different pages using a series of wireframes connected by arrows representing the path taken and communicating the functionality. As a result, they add another powerful tool to the designer’s arsenal of deliverables.

Wireframes and flowcharts are often the first things UX designers use when spinning their  Wireflows – What They Are and How They Can Transform Your Design Deliverables
A low-fidelity wireflow depicting a simple user task. Image Source

Now it is indeed hard to introduce a new deliverable, as it tends to confuse the stakeholders and raise ambiguities initially. But after the initial deliberation, stakeholders too can clearly see the benefits of using wireflows. Here are the two major advantages of using wireflows, as an alternative to flowcharts and wireframes:

  • Wireflows Map the User Journey More Clearly

    To explain this, let us consider a common user interaction like adding a product to cart and making a purchase.A wireframe would depict how the different pages look, separately. There would be a wireframe for the products page, another wireframe for the cart page and other respective wireframes for the address, payment and checkout pages.Now, sure the good designers would present these wireframes in a chronological manner, but user journeys tend to be more complicated than that. Users often go back from the cart to the product page and take a detour to a different product from there.A flowchart would show you all the possible actions a user can take, and what page that action would lead to. That still wouldn’t clearly establish the proper sequence of screens that will appear.

    In comparison, a wireflow can easily show the sequence of app screens that would appear at every stage after every user action. Often in an app, multiple dynamic changes take place on the screen, while it’s technically the same app page. A wireflow can easily depict the activity hotspots and changes that happen on the same page throughout the user interaction.

  • Wireflows Are Highly Collaborative

    In today’s digital workspaces, various teams, often located in different cities altogether, can be working on the same project. Effective collaboration becomes paramount here, and designers need highly collaborative tools.

    They need to work in tandem with developers and convey their vision effectively to the stakeholders. Especially if you are in an agile environment, the collaboration-friendliness of a deliverable is a precious asset.Wireflows take a swift lead here, as they are easy to convey, as well as, understand. At the early stages when you are using low-fidelity wireflows, designers, developers and stakeholders can all suggest edits or discuss options easily with a wireflow. Since wireflows can be easily made without advanced Photoshop and Sketch skills, they are easy to edit, adapt and adjust. You can simply use tools like wireflow.co or Visual Paradigm to easily create your own wireflows. Even a high-fidelity workflow is more suited to collaboration as it paints a much more wholesome picture of the path, allowing everyone to understand your vision and contribute their ideas, opinions and feedback seamlessly.

Conclusion

Mobile apps have unsurprisingly upturned the norms of UX design. Even things that look so seemingly simple and uniform all across tend to get diversified in the deeper layers. Wireframes and workflows are undeniably the foundations of a solid UX design, but something as dynamic as mobile apps needs a new solution that can multiply the advantages of both wireframes and workflows, enhance their collective power and mitigate the few shortcomings of them. That is what wireflows were born for and that is what they do. They depict complex interactions and same page content changes, mapping the user journey much better than wireframes or workflows alone. They are also a highly collaborative deliverable that allows all teams to work in tandem and create beautiful user experiences.

class = “fb-comments”
data-href = “https://blog.resellerclub.com/wireflows-what-they-are-and-how-they-can-transform-your-design-deliverables/”
data-numposts = “10”
data-colorscheme = “light”
data-order-by = “social”
data-mobile=true>

Categories
Uncategorized

Cross Browser Testing: What, Why and How to Test your WordPress Website

The growing popularity of mobile phones, laptops and tablets has led us to browse the internet for viewing various websites like social media, e-commerce etc using these devices, as opposed to the past when we only used a desktop to surf the internet. It is this trend that has made responsive website design extremely important. Every product developed needs to be tested both for the hardware and software, and a website is no exception.

In this article, we’ll cover the software side of things – testing our website if it is compatible on different browsers the user will open it on, the importance of said testing and how to test a WordPress site for multiple browsers. So without further ado, let us begin!

What is Cross Browser Testing?

Cross Browser Testing, as the name aptly suggests is a way of testing websites for several web browsers, operating systems, size of the viewing screen and devices. The primary aim of cross-browser testing is to make sure that the website runs perfectly on different browsers thus, assuring the quality of the product.

Having seen what is Cross Browser Testing, let us move on to the Importance of Cross Browser Testing.

Just like every device has different hardware specifications, web browsers too have different specifications and with each consumer being different, they might prefer one browser over the other.

According to research statistics, 79.6% of users use Google Chrome followed by Firefox at 10.1% and then Edge/IE, Safari and Opera respectively. With this diversity, it is imperative that your website looks consistent to the users across platforms.

A consistent website across web browsers, operating system and screen size, after all, add to user experience. Since these errors are not due to WordPress, figuring them out can be difficult. And rather than a user pointing it out, it is better if you yourself do cross-browser testing. Post the testing, once you figure out areas that need to be fixed, you need to make changes to the website code, and then launching it officially.

Does Website Audience Preference Count?

Given the vast number of web browsers available, chances of customers using one out of them is plausible. However, testing your website for multiple browsers is easier said than done. This being so because the code changes for each would be different and this can become a whole lot tedious. One of the ways is to figure out which browser your audience uses frequently.

If your website is already live then this way is probably the best, as all you need is a tool to know the stats.

One of the most popular ways that almost every website uses to track their audience is Google Analytics.

All you need to do is:

  1. Log in to your Google Analytics account
  2. On the extreme right corner, modify the date range you wish to see the stats for
  3. Navigate to Audience >> Technology >> Browsers & OS

 laptops and tablets has led us to browse the internet for viewing various websites like s Cross Browser Testing: What, Why and How to Test your WordPress Website

By default, Google Analytics will display the ‘Top 10’ list to you along with parameters like Sessions, Users, Behaviour etc.

If you have recently launched your WordPress website and haven’t yet set up Google Analytics, here is our article for a step-by-step guide on how to add Google Analytics to WordPress website.

Tools to make your testing easy!

Given the advancement in technology, we even have tools to make cross-browser testing feel like a breeze. Listed below are 3 tools to ease your testing process.

  1. CrossBrowserTestingCrossBrowserTesting is a cloud-based premium tool and offers a 7-day free trial period.It allows you to run Live Testing (interactive and manual), Visual Testing that allows users to take multiple screenshots, as well as, test the responsive layouts quickly, Automated Testing like Selenium & Appium for multiple desktop and mobile browsers and, Record & Replay in the Beta mode. Some of the other features include simple CI integration with tools like GitHub, Jenkins, Jira etc., an intuitive REST API and over 1500 different test configurations.  laptops and tablets has led us to browse the internet for viewing various websites like s Cross Browser Testing: What, Why and How to Test your WordPress Website
  2. Browsershots

    Browsershots is an open source tool that allows you to select browsers and operating system along with screen size, colour depth, Javascript, Java and Flash based on your choice. This is a great cheat sheet tool for designers to test if their website is responsive.

    All you need to do is, enter the URL of the website you want to test and your website joins the queue. When your turn comes, the tool displays screenshots to you. However, this is not real-time as it doesn’t run live tests. laptops and tablets has led us to browse the internet for viewing various websites like s Cross Browser Testing: What, Why and How to Test your WordPress Website

  3. Test Complete

    TestComplete allows you to create automated GUI tests in one browser and run them in parallel across 1,500 remote test environments – like browsers, operating systems, resolutions, and devices in the cloud. It supports integrations like Jenkins, git, Selenium, Visual Studios, Jira etc.

    TestComplete also provides you with real-time test results and lets you export the automated test results into CSV and XLS files for easy sharing. Moreover, this tool has a 30-day free trial period post which you need to upgrade to the premium version. laptops and tablets has led us to browse the internet for viewing various websites like s Cross Browser Testing: What, Why and How to Test your WordPress Website

Lastly, does hosting matter?

Now, that your website is tested you need to make sure it is hosted on the right service provider. We at ResellerClub understand the importance of time and how crucial it is for small-and-medium-sized businesses who are stepping in this giant online world. Our cloud-based WordPress Hosting is managed by tech experts which gives your business wings to fly, with super fast website load speed. Moreover, with the hosting being managed you need not worry about the WordPress maintenance and can concentrate on running your business.

After all, the right hosting and cross-browser compatibility can make and break your online business website. So what are you waiting for? Go test your WordPress website for multiple browsers today!

If you have any questions, suggestions or, have already tested your website and prefer a tool, do let us know about it in the comments section below. Au revoir!

class = “fb-comments”
data-href = “https://blog.resellerclub.com/cross-browser-testing-what-why-and-how-to-test-your-wordpress-website/”
data-numposts = “10”
data-colorscheme = “light”
data-order-by = “social”
data-mobile=true>

Categories
Domains

New gTLD Report – November 2018

With the Black Friday and Cyber Monday mania in November, there were plenty of reasons for the increase in the numbers of new gTLDs registered during the month. One of the new gTLDs driving the numbers was .ONLINE that witnessed a massive jump of 1200% in its registrations. Let’s dive in further to know which new gTLDs made it to the top and helped fuel a 60% jump in the total registrations of the new gTLDs in November.

Here’s a peek into the top 15 new gTLDs during the month of November:

New gTLD Report – November 2018

Infogram

*Registration Numbers Facilitated by ResellerClub

.ONLINE: It was .ONLINE that dominated the list of trending new gTLDs during the month of November by grabbing the 42% share of the total new gTLDs registered. We started the month of November with a drop in the price of .ONLINE to $3.99 and further during the Black Friday sale, the price of this new gTLD was lowered to $1.49  for a period of eight days that helped boost the registrations of this new gTLD by 1200%.

.XYZ: .XYZ continued to trend on the top 5 list of new gTLDs registered by securing the second spot during the month of November. This new gTLD grabbed a 13% share of the total new gTLDs registered. .XYZ was also being sold at a low price of $0.49 for a two day period that helped boost registrations of this new gTLD in the global market.

.TOP: This new gTLD was able to hold on to its third spot during the month of November with a 7% share of the new gTLDs registered. .TOP continued to be sold at a promo price of $1.59 that sent its registrations up in the global market.

.ICU:  Being sold at a special price of $0.79 for a short period during the month of November may be a reason for the spike in the registrations of this new gTLD in the China market, where it has been gaining immense popularity. .ICU was able to maintain a spot in the top 5 list and grabbed a 6% share of the total new gTLDs registered.

.SITE:  Registrations for .SITE has also been gradually improving month on month. This has helped the new gTLD land a spot in the top 5 list. .SITE had a spike in registrations in the global markets due to the promo price of $0.99.

With a whopping jump of 168% in registrations, was .SPACE that secured the sixth spot in the trending new gTLDs. Following suite was .GLOBAL  that landed on the seventh spot with a 175% jump in its registrations. The other new gTLDs that also contributed to the 60% rise in the registration numbers during November were .FUN, . STORE and .SHOP. .SHOP also did witness a 63% spike in its registrations.

Here’s a peek into the exciting domain promos lined up during the month of December:

  • Reach out to the tech savvy customers with a .TECH domain extension at just $8.99.
  • Resell the trending new gTLD .ONLINE at just $6.99 and establish an online space for your customer’s business.
  • Personalize your customer’s brand with a .ME domain extension at just $3.99

And that’s it folks! You can check out all our trending domain promos here and get the right one for your customer’s business.

Also follow us on Facebook or Twitter to get updates about our trending domain promos. Just look out for the posts with #domainpromos. See you there!

class = “fb-comments”
data-href = “https://blog.resellerclub.com/new-gtld-report-november-2018/”
data-numposts = “10”
data-colorscheme = “light”
data-order-by = “social”
data-mobile=true>

Categories
Hosting

WordPress Podcasting – A Definitive Guide for Business Websites

 there are thousands of different ways to broadcast yourself and promote your business onl WordPress Podcasting – A Definitive Guide for Business Websites

 

 

These days, there are thousands of different ways to broadcast yourself and promote your business online.

Blogging, YouTube, Podcasting, Instagram and Snapchat are some of the best ways to highlight your business.

These options are overwhelming, and you may not be able to promote your business on every platform. The success mantra states- wherever you shine, that’s the medium you should focus on!

This simply means, what suits your business is what you need to continue to promote your brand online.

Podcasting is one such medium that modern businesses are taking into serious considerations. This audio form is transforming businesses every day and we call it the “podcast revolution”. This revolution is encouraging, compelling and exciting people all around.

A complete guide to podcasting in WordPress

Podcasting is a great way to develop a relationship with hard-to-reach audiences. Your users can subscribe to the podcast and get notified of new content available. Moreover, they can download the podcast on their mobile devices, iPods or computers and listen to it as per their convenience.

In this post, we’ll walk you through a comprehensive guide about WordPress podcasting. Get ready with the things that you’ll require to start your podcasting journey- an episodic series of audio files.

Let’s get started!

For example, you’re already owning a WordPress site for running your hosting solution business. You create a different blog post to promote your hosting business. Now, probably you want to start a podcast for giving your audience a demonstration of your offering. The first thing you need is solid equipment to record the podcast. And once you’ve recorded and edited the final version of the podcast, you’ll require the perfect tools to enable publishing the podcast on your website or blog.

  1. A proper podcasting equipment

    First, you need a good microphone to start a podcast recording, however, an entry level microphone is good to start your podcasting journey. Remember that a computer’s built-in microphone should be avoided to record your podcast as they will result in bad sound quality. Thus, it is recommended to get a good microphone to record your podcast.

  2. Start recording your podcast

    To start with recording your podcast, you’ll require voice recording equipment and an audio recording software. there are thousands of different ways to broadcast yourself and promote your business onl WordPress Podcasting – A Definitive Guide for Business Websites

    Audacity is a free, cross-platform, and open source platform for podcast recording with studio quality output. It can record live audio through a microphone or mixer and you can edit, import and combine sound files. Audacity supports 16-bits, 24-bits and 32 bits sound quality and allow easy editing options to cut, copy, paste and delete audio files.Follow these simple steps to continue with your podcasting process:

    • After successful installation, open it up and start a new project from the File menu.
    • Now you can start recording your first podcast. Don’t worry about the awkward pauses, breaks, and other glitches while recording the podcast as you can edit it as many times as you want.
    • Also, you can import suitable music files from File >> Import to set them as a background music for your podcast.
    • Once you’ve created the podcast, now you need to export it. Most of the podcasters export their podcasts in MP3 format due to its smaller size and better quality.
    • Choose a smart name for your podcast. Your podcasts are episodic series, so naming your podcast series using a number series along with a proper name is recommended.
    • Save the final version of the podcast file on your computer.

  3. Choose a media hosting service

    Next, you’ll need a media hosting service to accommodate your podcast media files.Yes, podcasts are large media files and you need a media hosting service to facilitate the podcast so that your website doesn’t get slow due to heavy and large media files.As you know, WordPress development agency offers you the best tools to enhance your capabilities in the form of plugins. So, WebbyMonks have tested and sorted out the best podcasting plugins that can help in building up your podcast in a professional style without much technical knowledge.PowerPress Podcasting and Seriously Simple Podcasting are the best two plugins you can download and install to start with the podcast. Check out this detailed article on how to install WordPress plugins, to help ease the installation process. there are thousands of different ways to broadcast yourself and promote your business onl WordPress Podcasting – A Definitive Guide for Business WebsitesPowerPress Podcasting by Blubrry is a popular podcasting plugin for WordPress. It has many features such as:

    • Subscribe tools

      Create a separate subscribe page or place a sidebar subscribe widget on your podcast page with the help of exclusive subscribe shortcode embed. These are highly optimized for responsive websites, Apple Retina and screens displays.

    • Podcasting SEO features

      Make it easier to discover your podcast with search engines such as Google, Bing, Yahoo, etc. and with the Apple Podcast directory.

    • 7 Advanced modes, players and more

      It includes 7 simple and advanced modes and multiple audio/video player options. It fully supports Google Podcast, Apple Podcast, TuneIn, Stitcher, Blueberry podcasting directories.

    The plugin fully supports Apple Podcasts (iTunes), Google Podcasts (Google Play), as well as all podcasts apps. The plugin makes you manage your podcasts from WordPress site easy. there are thousands of different ways to broadcast yourself and promote your business onl WordPress Podcasting – A Definitive Guide for Business Websites

    Also, it has a huge user community consisting of many successful podcasters. PowerPress Podcasting comes with great tools such as iTunes optimization, ID3 tagging, automatic media management, etc. It makes your content delivery faster and reliable with its top-tier content delivery network.

  4. Publish your Podcast with WordPress

    Now that your podcast is ready, login to the WordPress admin area of your WordPress site/blog.As you’ve already configured Blubrry PowerPress in your WordPress, you can now upload the podcast file to the media hosting service by logging in to your Blubrry hosting account.Click on the Podcaster Dashboard and upload new media file under Podcast Hosting section. That’s how you can be able to use it on your WordPress blog. Once you’ve uploaded your podcast media file you’ll be able to use it on your WordPress site or blog. As everything is in order and you are set to publish the first podcast.

    • Go to Posts » Add New and publish your first podcast.
    • It is recommended to create a separate category for your podcast series. It will allow keeping your podcast series separate from the rest of content on your website/blog.
    • Click on the folder icon and select the file you’ve uploaded on Blubrry media (if you’ve opted for Blubrry hosting). However, the other users need to paste the media file URL and click on the Verify URL to check whether you’ve placed the right URL. there are thousands of different ways to broadcast yourself and promote your business onl WordPress Podcasting – A Definitive Guide for Business Websites
    • Also, using Blubrry PowerPress Setting you can switch to advanced mode and publish your podcast on iTunes, Google Play, etc. But to do so, you need to download the updated version of iTunes on your computer. there are thousands of different ways to broadcast yourself and promote your business onl WordPress Podcasting – A Definitive Guide for Business Websites
    • Make sure to get a preview before sharing your podcast on iTunes, Google Play and other applications.

Hosting a podcast on your WordPress site can make it heavy and slower to load. To make this less of a problem, you need to have a reliable hosting provider for your WordPress website. ResellerClub has a reliable and simple cloud-based hosting solution for your WordPress websites.

Podcasting takes lots of hard work and it is not for every type of business, but it can be great for those who are looking for innovative ways to promote their business. If you have created podcasts for your business, then do let us know of your experience in the comments section below!

class = “fb-comments”
data-href = “https://blog.resellerclub.com/wordpress-podcasting-and-how-to-publish-a-podcast/”
data-numposts = “10”
data-colorscheme = “light”
data-order-by = “social”
data-mobile=true>

Categories
Hosting

Importance of Anchor Link and How to Add it to your WordPress

We have covered the different kinds of linking a lot on our blog, right from internal linking to backlinking for SEO purposes. However, there is another type of linking and this isn’t really related to SEO or how to boost your website ranking but is equally important as it can improve the user experience on your website. These links are known as anchor links.

In this article, we’ll cover what is an anchor link, benefits of anchor linking and how to create anchor links. So let us begin!

What is an Anchor Link?

Anchor links also known as jump tag/jump menu links or table of contents, are links that enable you to jump to a section within the specified linked page instantly. Anchor links help ease the transition of going from one part of the webpage to another especially in a long post.

 

Advantages and Disadvantages of an Anchor Link

Advantages

  1. Anchor links help enhance the user experience. Say, for example, your website blog has really long but informative articles. If a reader wants to read a particular section they can directly jump to it instead of scrolling all the way down. This helps users in saving their time.
  2. Helps organise the content on the website in a systematic manner, especially if the content is long. For example, an online user guide for a specific product or a tutorial.
  3. Another advantage is that at times, Google takes these anchor tags into consideration while displaying the results on the search engine. This can help boost your CTR as users might end up noticing something useful to them that wasn’t covered in your meta title or description.

Disadvantages

  1. Although anchor links speed up the process of finding data for visitors by reducing the scrolling time, it indirectly affects the average time a visitor would spend on your website, as chances are they might abandon the site no sooner they are done reading what they want and forget the starting position from where they navigated.

    To make sure the visitor doesn’t abandon your website immediately you can redirect them to the previous reading location so they don’t lose track.

  2. If your website relies on Ads to generate revenue then adding anchor links can reduce the number of impressions and clicks. This is because impressions are only counted if an Ad loads & display in front of the user. If by any chance an Ad fails to load in front of a user it might result in loss of revenue to the business website. It is safer to say, you need to test how and when the Ads display on your web page else you might be on the losing end.

 

How to add an Anchor Link

Now that we’ve seen what can anchor link is and covered both the pros and cons of using anchor links on your website. Let us see, how to add them. There are two ways to add an anchor link:

  1. Manually
  2. Using a Plugin

Adding an anchor link manually

To add an anchor link to your WordPress post directly, all you need to do is make changes in the HTML section.

Step 1:

Select the text you wish to add an anchor link to, this is a normal line in your article and the link should be added like you would add a normal hyperlink. However, instead of adding the link of a URL we would assign it to an anchor name. For this, we would link it using a URI (Uniform Resource Identifier). The URI for an anchor contains the ‘#’ character followed by the anchor name. Keep the name short and in line with the text, you’re anchoring.

For example. this is a text from one of our articles where we had used anchor linking. The text we linked was ‘how to put your WordPress site in maintenance mode’ and should a user want they could directly jump to the method. And the anchor text used was ‘#wordpress-maintenance-mode’

We have covered the different kinds of linking a lot on our blog Importance of Anchor Link and How to Add it to your WordPress

Step 2:

Should you want to see how this looks in the HTML format, you can go to the ‘text view’ section of the editor and see the code. Alternatively, if you prefer writing in HTML, here is the code to use.

<a href="#wordpress-maintenance-mode">how to put your WordPress site in maintenance mode</a

Step 3:

Finally, you need to add an ID to the header you want your anchor link to jump to. Switch to the ‘text view’ section of your WordPress editor (HTML) and add the relevant Header size (we prefer H4). Now add the ID along with the anchor name you mentioned in the above step 2.

Note: The ID and anchor name have to be exactly the same for the link to work.

<h4 id="wordpress-maintenance-mode">how to put your WordPress site in maintenance mode</h4>

You’ve successfully added an anchor link to your post. We added one anchor link, however, depending on the length of the post you may add as many as you want.

 

Adding anchor link using a plugin

Some people are not comfortable with the idea of making changes in their HTML, partly because they are not so tech savvy. To help them add anchor links to their posts, there are several plugins available. Some of the plugins available are, Scroll to Anchor, TinyMCE Advanced Plugin, WP Anchor Header and others.

We have used TinyMCE Advanced Plugin, this is one of the most popular plugins with 2+ million active installations. Being a visual editor it can be used for a variety of things.

Step 1:

Download the plugin from WordPress.org and install it. Post the successful installation, select the text you want to anchor and create a hyperlink. Just like the manual step, we will prefix a # character before the designated URI.

We have covered the different kinds of linking a lot on our blog Importance of Anchor Link and How to Add it to your WordPress

 

Step 2:

Select the header you wish to link to and then click on ‘Insert’. The Insert tab is available because we installed the plugin. In the Insert tab, select ‘Anchor’.

We have covered the different kinds of linking a lot on our blog Importance of Anchor Link and How to Add it to your WordPress

Step 3:

A new window pops up, here in the ID section mention the same anchor name you used in Step 1. Now, you’ve successfully created an anchor link.

We have covered the different kinds of linking a lot on our blog Importance of Anchor Link and How to Add it to your WordPress

Conclusion

Adding an anchor link to your posts is an optional thing, however, if you post long content you might as well take advantage of anchor linking. This way you have a higher chance of the visitor reading the content relevant to them on your website instead of skipping it altogether. And well it eventually does help improve your CTR.

So what are you waiting for? If you still haven’t tried anchor linking on your WordPress website try it today. Or are you already using them? If yes, do let us know your experience in the comments box below.

class = “fb-comments”
data-href = “https://blog.resellerclub.com/importance-of-anchor-link-and-how-to-add-it-to-your-wordpress/”
data-numposts = “10”
data-colorscheme = “light”
data-order-by = “social”
data-mobile=true>

Categories
Domains

How to Choose the Best URL Structure for Global E-Commerce SEO

Every day, more and more customers are making purchases from e-commerce websites. In fact, the global online market is expected to grow significantly over the next few years, reaching nearly $4.9 billion by 2021.

 more and more customers are making purchases from e How to Choose the Best URL Structure for Global E-Commerce SEO

When you are working to expand to global markets, you need to approach the SEO aspect on a local level. Regardless of how big or small, your operation is, localization is critical for website visibility. This process involves everything from using location-specific keywords, understanding how the search engines work in different areas, and how certain demographics navigate the web.

If you’ve got a business idea that involves selling products online, there are a number of big advantages; you are not restricted by location, time zone, regular business hours, etc. However, the ability to sell to people across the globe certainly has its fair share of challenges. Most importantly, making sure the website is visible in online searches requires several critical tweaks for international users.

If your website is going to attract customers in different countries, one of the first things you will need to do is adjust the URL structure for e-commerce SEO purposes. Since search engines are always trying to offer the most relevant results to a query, they are not likely to pick your domain first if it is not optimized for that customer. This is why your site must be structured for local SEO in your targeted countries.

Your website’s URL structure is one of the clearest ways to send signals to search engines for a higher ranking. There are three main options for e-commerce URL structures, all of which come with their list of pros and cons. Let’s discuss.

 

ccTLD

 

A Country Code Top-Level Domain (ccTLD) is what shows users and search engines the country of origin that a website is targeting. This is the two or three letter code at the end of the website. In the United States, the ccTLD is “.com” whereas in the UK it is “.uk”, France is “.fr”, and China is “.cn”. Most search engines will automatically input the correct ccTLD based on the user’s location, but this can be manually entered as well. For example, if you type in www.amazon.com, you will be automatically routed to the American version of the website. However, if you put in www.amazon.mx, you will be taken to the website that is optimized for Mexico.

A ccTLD is the single best way to signal a targeted location to Google because it treats this URL as an individual site that is locally optimized. However, the downside is that it does not signal the website’s language. Say that your company is trying to target customers in Korea – so your website’s ccTLD ends in “.kr”. Customers who speak Chinese but live in Korea may find your website thanks to this local SEO strategy, but it is not relevant to them because of the language difference.

Another downside to using a ccTLD structure is that it is quite expensive and time-consuming. Essentially, you will need to create separate websites for each targeted region, which could cost you up to $1,000 per domain, in addition to the cost of design and maintenance.

This approach would work best for an e-commerce company that wants to establish their brand as separate entities in global markets. The ccTLD structure means that each global version of your website will have its own set of keywords and domain authority that is not influenced by your other sites. This is great for businesses that will have dedicated teams for each targeted country and have the resources to keep up with website demands, but not really a feasible option for smaller organizations.

Subdomains

Using a subdomain allows you to add third-level domains for language or location options. The country or language subdomain is placed before the gTLD of the website to signal to search engines what group that website is targeting. Generally, a customer will arrive at your home site and be able to choose the language or the location option and then be directed to the correct subdomain. They can also be directed to your site automatically through location signals or from a search engine result.

This is great for micro-targeting your audiences and it is fairly easy to set up within your website’s original domain. It is also easier and cheaper to set up than a ccTLD. You can easily delegate subdomains of your main web domain through Resellerclub’s DNS Service. This allows your business to target better based on your customer’s location and optimize their experience for specific programs.

Subdomains are commonly used by e-commerce companies to separate the “sections” of their websites, such as their blog pages and product pages. Talk the SaaS company WalkMe as an example. Walkme.com is their main website domain, and their blog is a subdomain.

 more and more customers are making purchases from e How to Choose the Best URL Structure for Global E-Commerce SEO

One of the downsides to using a subdomain is that it does not guarantee that your domain authority will automatically transfer. A subdomain does not receive the same level of link equity as the main domain of the website, so your team will essentially have to start at square one in terms of SEO for that site.

 more and more customers are making purchases from e How to Choose the Best URL Structure for Global E-Commerce SEO

There are a lot of cons to the subdomain option in terms of SEO, making it one of the least popular choices for URL structures. However, it should be noted that subdomains allow businesses to operate these separate sections of their site on different servers. If you need to use a CDN for faster global loading speeds or are running global versions on your site on international servers, this is a good option.

Subdirectories

If you think of your website as a filing cabinet, a subdirectory would be a folder within that site. These are displayed to the right of the domain with a forward slash separating the two. H&M’s website uses this option that allows customers to choose their country and language preference if they are not automatically taken to the correct subdirectory.

Say you are an English-speaking Canadian customer. Once you click that option, you are redirected to the “hm.com/en_ca” subdirectory.

 more and more customers are making purchases from e How to Choose the Best URL Structure for Global E-Commerce SEO

Subdirectories do inherit the domain authority of the main hosting site, which is a huge bonus for e-commerce companies that are ranking highly in their original market. It is also quite easy to set up since it is connected to the main host.

The downside to subdirectories is that it limits your site to a single server location, which could negatively impact your global UX and cause your site to load slowly in other countries. You will also need to do thorough research on the vernacular and search engine behaviour of your targeted customers. Customers may not understand what the subdirectory is leading them to if the code is not clear, which could hurt your click-through rates.

 more and more customers are making purchases from e How to Choose the Best URL Structure for Global E-Commerce SEO

All in all, using a subdirectory is a good option if you are able to keep your website host unified without compromising on international UX. For instance, if you are located in the US but want to expand to reach customers in Canada and Mexico, adding subdirectories for these customers would be an easy option since they are not too far from the hosting server.

Conclusion

Expanding your online store to reach growing global audiences is a great opportunity. However, it’s not necessarily easy. There is a lot that goes into global expansion, like figuring out logistics, currency calculations, global marketing strategies, and language differences. But one of the most important steps an e-commerce company will need to take for expansion is ensuring that their website is optimized for global success. The process of earning good rankings on the SERPs encompasses everything from choosing the right hosting platform, optimizing for action-driven keywords, getting high-quality links, and much, much more.

Each structure option comes with its pluses and minuses, and some offer unique benefits to specific situations. Before you start global expansion, be sure that you understand the details of these options and pick the one that best supports your goals.

class = “fb-comments”
data-href = “https://blog.resellerclub.com/how-to-choose-the-best-url-structure-for-global-e-commerce-seo/”
data-numposts = “10”
data-colorscheme = “light”
data-order-by = “social”
data-mobile=true>