Categories
Hosting

How to Choose the Best Caching Solution for Your Website

Consider this: you’ve set up your website and you finally have customers. However, the wait is long, and the website is slow to load. By the time it loads, you’ve lost your opportunity to convert a visitor to a paying customer – leading to a loss of revenue. In a matter of seconds, they’ve moved on.

Why?

Studies have shown that nearly half of the customers expect page load times of about three seconds. By recognizing this problem early enough, you can take steps to prevent this from happening. How? By implementing the right caching solution for your website.

What is Web Cache?

Caching refers to the process of storing data, temporarily, in a computing environment – namely a cache. When customers look at your web page, those files are automatically stored on the hard disk, in a cache subdirectory on their browser. When they return to look at that page, the browser can access those files from the cache, rather than returning to the original server to fetch the data again.

ve set up your website and you finally have customers How to Choose the Best Caching Solution for Your Website

Without caching: When a customer visits your website, the browser will send a request to your server for site data, like content, media, code etc. The data is then sent to the customer’s browser. Each piece of this data needs to be loaded individually before it can be displayed. There are always delays while the transfer is happening and a lot of additional factors that can slow the process down. For e.g., if the visitor is located far away from your server, it can adversely affect your loading time.

With caching: The data is stored in a location close to your customer – it goes to where your customer is, cutting down on loading time. For example, web browser stores data at your customer’s end once the page is loaded for the first time. This reduces the page load speed by a mile for a returning user.

The advantages are clear. What you need to do is choose a caching solution that suits your website. There are many methods of caching available. We’re going to discuss three: server caching, browser caching and caching plugins and how each could impact your website.

Server caching:
If your website is busy, dynamic, content heavy and experiences high volumes of traffic, you may want to look into server caching. One of the best cache servers is Varnish. This is how it works – when your customer visits your site, a series of requests are sent to the server to enable the page to load. The server then looks for the files pertaining to the request, execute any code related to that request and then return the web page to the user. By installing caching mechanisms like Varnish, it essentially acts as a middleman, between the user and the server and look out for duplicate requests from before. The next time the customer visits your website, Varnish will respond by quickly sending a cached version of the result. This can increase the speed of your site exponentially. It also cuts down on how much processing power you need to respond to high volumes of traffic.

Browser caching:
Whenever a browser loads a web page, it needs to download all the files to display the page properly – this includes HTML, CSS, images and JavaScript. If your website has a lot of files, you can face two issues – first, large files take longer to load (especially if your customers are using a slow internet connection). Secondly, each file makes a separate request to your server, which adds to the work your server needs to do. Browser caching will help by storing some of the files on your customer’s browser. The first time your customer visits your site, it may take time to load, but as they continue to interact with your website (either by refreshing, revisiting or even moving to another page on your site) files are being cached onto their browser. This cuts down on the data that your customer uses to load your site, and it saves bandwidth on your server.

Browser caching works by identifying elements of your website that can be saved offline. These elements are those that are not likely to be changed on a regular basis – like your logo for instance. To enable browser caching, you’ll need to edit your HTTP headers in order to set expiry times for certain files. If certain files are updated frequently, you can give them shorter expiry times.

Caching plugins:
Currently, WordPress powers nearly 33 per cent of the web. If your website is one among this number, you can look at third-party caching plugins. These are simple and easy to install. The only catch is the sheer number of plugins available to you. However, some of these plugins are highly recommended, like W3 Total Cache, which offers caching via memory, disk or CDN (Content Delivery Network). It also removes unnecessary or redundant data on posts, pages, feeds, JavaScript and more. Thanks to this you can save on server bandwidth, which leads to increased server performance, reduced download time, and boosts conversion rates – all good news for you. You can also look at other popular plugins like WP Super Cache and WP- FFPC.

What are the benefits overall?

  1. Reduced network burden: Between your content and your customer, data can be cached at several points. For example with server caching, web pages are stored and served to your customer efficiently. When it is closer to the customer, requests will not place a burden on the network between the customer and your website – just the cache.
  2. Increased performance: When you choose caching as an option, it frees up resources on the original server to improve the overall performance.
  3. Ranking: Site speed is one of the most important factors when it comes to your website’s ranking. Faster websites are favoured by search engines (and aided by great SEO setting and good quality content). The slower your website, the lower you drop in the rankings.
  4. User Experience: You want your customers to have the best experience on your website. A faster website will help your customers browse better. What’s more, cached data saves on your user’s data (to a certain extent) due to the fact that static files are less of a load, as compared to dynamic requests.

At the end of the day, caching is an excellent solution to speed up your website. Our Cloud Hosting services make use of advanced caching mechanisms like Varnish to ensure that the server caching is taken care off. Choosing which caching solution suits your website will require careful consideration on your part – which parts need to be cached and which data on your website will change with time.

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Hosting

When is it time to make the switch to VPS hosting?

To reduce the cost of operation, most business websites tend to start off with web hosting that is cost effective and that would be Shared Hosting. However, Shared Hosting is also limited in many ways and there may come a time when you need to consider an upgrade.

Logically, the next step up would be the type of web host which offers additional benefits that can help higher-volume websites cope with increased traffic or other requirements. VPS hosting is usually the popular option when comparing the features and price.

Before I go into greater detail about this and the benefits of VPS hosting, let’s take a look at the limitations of Shared Hosting so that we can be clear about what the key differences are as compared to VPS hosting.

The Limitations of Shared Hosting

As mentioned, Shared Hosting is usually the first step into the game and is offered by almost every web hosting provider in existence. It is the simplest of plans and basically involves a web host cramming as many websites onto a single server as they think it can support.

All of those websites have access to the same features and share the same resources, from disk space to CPU power. Think of it like living in a communal hall where everyone lives in one huge room and shares a common kitchen, washroom and other facilities.

Because of the limited features that come with Shared Hosting plans, websites that grow larger may have difficulties remaining on these plans.

The question then would be – how do you know when it is time to move?

The main types of hosting plans are shared, VPS, Cloud and Dedicated hosting in order of power (and typically, cost). Although in some ways similar in nature, VPS hosting gives you dedicated resources on one server. Cloud hosting gives your virtual space on a network of servers. There is a limit to how much you can scale up your VPS plan, but with cloud, the sky is virtually the limit – at a price.

When to Move to VPS Hosting

After considering the benefits of VPS hosting as compared to other options, below are usually the general indicators which let you know that it is time to step up to VPS hosting.

  1. Your Website Traffic Increases Significantly
    We’ve all been there before – your new site has just been launched and you’re eagerly monitoring your hit rates to see if people are visiting. Over time, the handful of hits a day that you first saw begin to grow and before you know it, you’re seeing hundreds or thousands of visits per day.

    Each of your website visitors consumes resources and if your Shared Hosting account is using up too much of those, your web host may take action. From throttling your traffic to an outright suspension of your account, your traffic may come to an abrupt halt.

    Although web hosts typically have a few Shared Hosting plans you can scale up to, there is a limit and once you hit that cap the logical choice is to move on to VPS hosting for better benefits and at affordable price.

     most business websites tend to start off with web hosting that is cost effective and that When is it time to make the switch to VPS hosting?
    Caption: One of the most distinctive differences between shared and VPS hosting is how resources are allocated (Img credit: WHSR – how does VPS hosting work)

    VPS hosting also has you sharing a server with others but in a dedicated environment. This means that you will be allocated server resources specifically for your site. You won’t have to share the server resources such as CPU, RAM or any data with others.

  2. You Want Greater Security
    There may be times when you are looking to increase the security of your website for the benefit of your users. If you are running an e-commerce site, this might be for various reasons such as processing or storing the personal or financial information of your users.

    Because VPS hosting accounts are siloed, the data you store and the process is much safer as compared to if you were to use Shared Hosting. VPS hosting also lets you install additional firewalls or lay down better security rules and restrictions.

  3. Seeking Better Reliability
    This again goes back to the nature of Shared Hosting versus VPS hosting. When something fails on your Shared Hosting account, typically all the sites that are being hosted on that server goes down. It’s like a really dangerous game of Russian Roulette.

    By its very nature, VPS hosting is typically more robust and the environments are configured in such a way that if there is a fault in your VPS account, the management software will usually reallocate your website to another instance and rebuilds it rapidly.

    The is one of the VPS hosting advantages you can get. There will be a slight downtime, but certainly not as bad as if your Shared Hosting account encounters a technical fault.

  4. You Need More Control
    Shared hosting accounts are usually quite limited in terms of what configuration changes you can make to the servers. Even if your web host allows the changes you need, you will normally have to contact technical support and request that the changes be made on your behalf. This can be frustrating at times and may feel overly restrictive.

    Take for example if you want to install some extra tools for your website. Shared hosting won’t allow this since you don’t normally have administrative access to the server. VPS hosting lets you have full administrative access/root access irrespective of what OS your account is based on.

    You can also request customized plans such as specific amounts of resources such as processor cores or memory. VPS hosting plans are typically scalable and in some instances, these resources can even be adjusted on the fly.

  5. If You Run an eCommerce Site
    If you are leaning towards running an online store or eCommerce site, there may be too many restrictions in Shared Hosting to meet your needs. VPS hosting offers more options that are better suited to hosting eCommerce sites simply because these sites are usually high volume and very demanding.

    With VPS Hosting you will also be better equipped to meet enhanced security needs that come along with accepting online payments. Serving up pages with multiple products lists are coping with increased queries to your database are also factors to be considered for eCommerce sites.

Conclusion

Most new users should be content with Shared Hosting and in fact, many of them will be content to stick with that for a long time. However, if you are serious about running your site it is very likely that your traffic will increase steadily.

Remember, migrating a website is just like moving house – it takes time and proper planning. Always ensure that you are a step ahead in the game and are prepared to move before performance issues force your hand.

Remember, if your site performance is suffering, your traffic volume will likely suffer as well. Users quickly get frustrated with erratic websites and there are many other sites they can switch over to if you aren’t at the top of your game.

If you are afraid of facing technical issues that you’re not sure you can cope with, there is always the option of looking for managed VPS hosting. Resellerclub offers Bluehost VPS, Plesk VPS Hosting and Linux VPS Hosting which give you the technical support you needed. These plans may cost a bit more but offer you all the benefits of VPS hosting without the technical requirements needed to use them.

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Marketing

User Onboarding Automation: Your Business Needs It

Email marketing and automation is huge nowadays and there are a plethora of email hosting services, as this great product here.

But while email marketing and automation is great, your business needs user onboarding automation in addition to an email hosting service provider, in order to provide the user with a smooth experience.

This article aims to educate you in terms of user onboarding automation, why your business needs it and how you can really benefit from a custom email.

Definitions first

According to this article, “User onboarding is the system of actively guiding users to find new value in your product”. In simpler words, it is the process, through which a customer will remain engaged and through which, their customer lifetime value will increase.

In order to keep customers engaged and happy with your business, you’ll need to go through various aspects of marketing strategy, one of which is email marketing-the most foolproof and cost-effective method to date and of course, acquire an email marketing automation software.

Email marketing is the use of emails to promote your products or services.

Of course, in order for that to happen, one will need to use some kind of software, as these promotions are impossible to happen manually.

Which means that you’ll need the proper email marketing automation software, which is the software that will turn the email sending process from a manual one to an automated one, helping build an effective email strategy.

What makes User Onboarding Automations successful?

The goal of user onboarding is to soothe subscribers into your service and lead them further down the funnel. In other words, it aims to showcase your service’s value and keep the customer interested throughout their time as a customer/user.

By leading your prospect to that “Aha! Moment.”, user onboarding helps increase sales, which will help the brand remain relevant, even in the most competitive of industries. But this doesn’t mean that the sales will increase due to some magic sauce that will drive new customers constantly.

Rather, this will happen due to the fact that user onboarding creates loyalty within already existing customers. And retaining customers is the most cost-effective practice, as acquiring new ones is six times more costly.

But how could one retain customers in a successful manner through user onboarding?

Here are some characteristics a business or a service needs to keep in mind and optimize:

  • Well-spaced emails

    In a research conducted by MarketingSherpa a few years ago, more than 85% answered that they’d like to receive promotional emails at least monthly:Email marketing and automation is huge nowadays and there are a plethora of email hosting  User Onboarding Automation: Your Business Needs It

    A/B testing will help you determine when the best time would be for you to send out those emails. Just make sure to get those variables right before you decide to go through with this.

    Measure not only the correct time frame but also the correct time. Do your subscribers open their email between 14:00 and 19:00? If so, this is when you should send them out.

    For example, retailers in the US noticed that the best timeframe for cart abandonment emails was 24 hours after the cart had been abandoned.

    The graph below shows what the best time for sending out emails is, according to the credit reporting company, Experian’s data:Email marketing and automation is huge nowadays and there are a plethora of email hosting  User Onboarding Automation: Your Business Needs It

    As shown, the best time of day for someone to send out an email would be between 4:00-8:00. You can read the full article here.

  • Behavioural email strategy

    The graph below shows clearly that subscribers prefer receiving emails based on the previous interactions they’ve had with your business, rather than random emails that have to do with the latest news and don’t offer value that feels like it’s tailor-made and personal.Email marketing and automation is huge nowadays and there are a plethora of email hosting  User Onboarding Automation: Your Business Needs It

    Of course, the first thing you’ll need to do would be to acquire the prospect’s email. A nice and tried and true-solution would be using a popup, which may be hated by lots of people, but it has been proven to drive more sales and conversion.

  • CTAs that entice users to engage

    Take a look at the CTAs you’ve used in your latest email.If the subscribers have interacted with your CTAs, then you’re half-way there. But you’ll need to keep providing value that is consistent with your CTA and will make them want to see more of what you’ve got to offer. “Get the free trial” is one thing, but “Get the free 1-month trial” makes the subscriber think of all the possibilities after his free month.

    If they haven’t interacted with your CTAs, then you’ll need to think of alternative catchphrases to get your reader’s attention. Again, A/B testing will give you an edge when it comes to that.

    Consider showing your subscribers the kind of value your product or service can offer them, using language that will be clear and simple but not plain – your newsletter needs to engage and stand out.

    When you decide on the specifics, go ahead with picking out an email marketing software, as Gmail can allow you to send out very limited emails before banning you.

Why should you pick a User Onboarding Automation?

There are a number of reasons behind that, but here are the main key points that you’ll need to keep in mind while coming up with your strategy:

  1. Automated tasks are more practical and precise

    There can be a large number of mistakes when it comes to manual tasks, hence the need for automation. Just decide on what the task at hand will be each time, set it and have it go on a loop for a specific time period.For example, this loop could include sending out a welcome email, a check-in email and lastly, a last-chance email. You could play with the variables, change the timeframes, times of day, subject lines, all that in favour of data.

    This loop will gather data, going through all the possible scenarios at any given time-data that you’ll need in order to determine the key factors of your strategy.

  2. Automated onboarding eliminates the chances of mistakes

    As we said above, automation limits the number of mistakes and practically eradicates them. If you need to have data-driven results, automation should be your go-to solution.Mistakes can occur, not only while extracting and analyzing data but also during the data entry process.

    Play with the parameters, think of different variables and get creative. The better the automation, the more the data, the more data, the more accurate the result.

  3. Analytics: A powerful tool

    Analytics can provide your business with data and feedback on onboarding drop-outs. This will help you track unsuccessful tactics and make the necessary changes.What are the outcomes of your strategy? Analytics will help you answer that question and make data-driven decisions. What is more, with analytics, you can determine the metrics you should be tracking and the KPIs your business needs, from the time users take to complete your onboarding process, to the percentage of users who use your service again, after the onboarding process is completed.

Three examples of successful User Onboarding Automation

We decided to use the cases of Netflix, Wistia and Etsy as examples that showcase how user onboarding can be successful.

  • Netflix

    One of the most popular subscription services for TV shows, with 139 million paying subscribers, Netflix’s popularity is not just luck.The product’s user onboarding is one of the best ones, starting with a CTA that gets the user to click the “join” button first, select tier and then enter an email. After a little bit of personalization, the subscriber is good to go, as Netflix’s emails are personalized, based on the preferences of the user and their interactions:Email marketing and automation is huge nowadays and there are a plethora of email hosting  User Onboarding Automation: Your Business Needs It

    This is the first email the user receives when they subscribe to Netflix. It’s got all the personal information a user needs to know, even the date when their free trial ends.

    Here is an example of how Netflix suggests what a user should watch: Email marketing and automation is huge nowadays and there are a plethora of email hosting  User Onboarding Automation: Your Business Needs It

    So, we’ve got a suggestion and related suggestions at the bottom. It’s a very simple, yet very effective tactic: Assuming the user doesn’t like the suggestion, there is more where that came from!

    Also, the service sends out emails every time that a user disengages, enticing them with personalized options, reminders on when a user’s free month is going to end, even their cancellation emails suggest that the user can and should come back whenever they may need. Like this:

    Email marketing and automation is huge nowadays and there are a plethora of email hosting  User Onboarding Automation: Your Business Needs ItEmail marketing and automation is huge nowadays and there are a plethora of email hosting  User Onboarding Automation: Your Business Needs It

    So, it’s clear that Netflix, which is one of the most popular platforms at the moment, uses behavioural email strategy to keep the customers engaged.

  • Wistia

    Another popular platform, Wistia is a very nice solution for users that need to somehow create and manage a large video library.

    Starting with popping pastels and a simple CTA, the user creates an account and then personalization begins. They are asked what their main goal with Wistia is and what kind of experience they have when it comes to business videos. The whole process lasts about a minute or two.The emails are, again, personalized and sent infrequent intervals that aim to inform and showcase, allowing the user/reader to pick out the topics they’d like to know more about. Here’s proof:Email marketing and automation is huge nowadays and there are a plethora of email hosting  User Onboarding Automation: Your Business Needs It

  • Etsy

    Etsy is an eCommerce boutique store that sells various handcrafted items from people around the world. So long as something is handmade, Etsy is interested and it’s pretty good at making others interested as well!Etsy is really good at making users engage. The first step is, of course, subscribing to their website. And this is the email you’ll receive:Email marketing and automation is huge nowadays and there are a plethora of email hosting  User Onboarding Automation: Your Business Needs It

    The second step would be personalization. However, you’re not required to personalize. Simply, Etsy will suggest that you should save this or that in your favourites for later, as you’re browsing.

    For example, most of my saved items are vintage dresses/jewellery and stationery. Look at the two follow-up emails I received at some point:Email marketing and automation is huge nowadays and there are a plethora of email hosting  User Onboarding Automation: Your Business Needs ItEmail marketing and automation is huge nowadays and there are a plethora of email hosting  User Onboarding Automation: Your Business Needs It

    Email marketing and automation is huge nowadays and there are a plethora of email hosting  User Onboarding Automation: Your Business Needs ItEmail marketing and automation is huge nowadays and there are a plethora of email hosting  User Onboarding Automation: Your Business Needs ItEmail marketing and automation is huge nowadays and there are a plethora of email hosting  User Onboarding Automation: Your Business Needs ItEmail marketing and automation is huge nowadays and there are a plethora of email hosting  User Onboarding Automation: Your Business Needs ItStationary and vintage products were the basis of the emails sent to me by Etsy.

    But there’s another little interesting tidbit that made Etsy what it is. If the user doesn’t add anything in their favourite items, it’s okay, as the website will point them in another direction: the Editor’s Picks one.

User Onboarding per Industry

The basic principles may apply to all industries more or less, but it would be best if we pointed out how some key aspects work in some industries:

  • E-commerce

    Welcome emails are important, as they raise brand awareness and help potential customers remember the brand and the name. A clear CTA like “Shop now” or “Take a look” will entice them.But let’s assume they haven’t interacted with your brand. Maybe you should consider sending them another email now, one with offers that they simply won’t be able to refuse. Create urgency by including an expiration date for your offer.

    Since cart abandonment is an issue many E-commerce sites face, send them an email to re-engage them, reminding the customers of their carts and offering similar products that could perhaps be on sale.

    Pro tip: This article will help you if you’re a start-up owner.

  • Software as a Service (SaaS)

    A welcome email will work in your favour in that case as well. A friendly and easy-going look and feel would be the go-to solution for this category, with a CTA like “Show me around”.If the user hasn’t interacted with the product yet, do it like Dropbox! Send them a check-in email to remind them that they haven’t used the service. Like this:Email marketing and automation is huge nowadays and there are a plethora of email hosting  User Onboarding Automation: Your Business Needs It

    If this doesn’t work either, go for the “Last chance” email. Tell the customer that their account is about to expire and remind them of the value of your product. Ask them if they’d like to extend the experience or if they’d like to leave some feedback.

    Pro tip: How would you like this article for further reading?

  • Publishers or Agencies

    Buzzfeed could be a case study for that category, as it allows users to pick out the categories they’d like to receive newsletters for, thus personalizing the experience.The newsletters are not only personalized based on the user’s picks but also personalized based on interactions, as every newsletter comes with different suggestions.What is more, Buzzfeed works with referrals and the unsubscribe option is exactly where the subscriber can find it but doesn’t draw any attention.Email marketing and automation is huge nowadays and there are a plethora of email hosting  User Onboarding Automation: Your Business Needs It

    Pro tip: See what’s up with content management and WordPress’s latest update.

How to design a User Onboarding Automation

And now that we’ve completed our guide, it’s time to give you some tips in regards to the designing process.

The first thing you’ll need to do is get to know your user and map out their experience with your product. Create user personas, conduct surveys and test away. The data you’ll gather will give you a clear idea of where things could go or have gone wrong.

That same data will help you find new ways to reduce friction and eliminate the risk of users losing interest in your product or service.

Use hooks through your CTAs. Communicate your product’s value clearly, but leave something to be discovered. Again, testing here is very important, as it will help you determine which “ethical bribes” and which CTAs work best.

And while we’re at it, educate your users with online assistants and give them tutorials to help them learn the basics.

Personalize as much as possible. Have users enter their preferences in your platform and use the data accordingly.

And for those emails: Users will be expecting a welcome email and first impressions count. Be consistent with your newsletters. Send your users emails with clear CTAs that will be consistent with your brand voice, send check-in emails that will entice them and “Last chance” emails that will make them think.

Lastly

User onboarding is something that will help your business thrive, but it’s not an app or a service.

Rather, user onboarding is a mindset, a process that every business and service should keep in mind when planning their strategy if they want this strategy to be successful in the long run.

Of course, bringing your business online should be your first step. And when you do, make sure you find the one place that has it all!

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Domains

New gTLD Report – March 2019

The new gTLDs that contributed to a 33% spike in the total registration numbers during the March Madness promo made their presence known in a big way in the month of March. A 299% jump in the registrations of .FUN helped it score a spot in the top 5 along with .ONLINE, .TOP and .XYZ, the new entrants .TECH and .SHOP made it to the top 15 list with a 500% and 127% climb in its registration numbers respectively.

Let’s dive in further to find out which new gTLDs were trending during the month and made it to the top 15!

New gTLD Report – March 2019

Infogram

 

*Registration Numbers Facilitated by ResellerClub

.ONLINE: With a 25% spike in its registrations, .ONLINE was able to retain its top spot in the trending list of new gTLDs. This radix new gTLD which has shown consistent growth in the global market grabbed a 16% share of the total new gTLDs registered in the month of March. .ONLINE was being sold at a promo price of $6.99.

.TOP: .TOP was able to hold onto the second spot in the month of March, as this new gTLD witnessed a 22% jump in its registrations. .TOP that was running at a promo price of $0.99 occupied a 12% share of the total new gTLDs registered. The increase in number of registration of this new gTLD can be attributed to the global markets.

.XYZ:  Similar to .ONLINE and .TOP, this new gTLD was also able to hold on to its spot in the list of trending new gTLDs during the month of March. .XYZ that has been successful in connecting with the generation of internet users witnessed a 20% spike in its registration numbers. This new gTLD that was running at a promo price of $0.99 was able to grab an 11% share of the total new gTLDs registered.

.FUN: Registrations for .FUN rocketed 299% during the month of March. It was due to this huge leap in its registration numbers that helped .FUN secure a spot in the top 5 in the list of trending new gTLDs for the first time. This new gTLD that was being sold at a promo price of $0.99 was able to grab a 10% share of the total new gTLDs registered in the global markets.

.SPACE: This Radix new gTLD that was able to secure a spot in the top 5 after quite a while, witnessed a jump in its registrations to a whopping 90% during the month of March..SPACE occupied a 7% share of the total new gTLDs registered while being sold at a promo price of $4.99.

The registrations of the new entrants .TECH and .SHOP saw a massive jump of 500% and 127% respectively in the month of March . Along with these new gTLDs, .LIVE was also able to retains its sixth spot with a 40% jump in its registrations, followed by .SITE that saw a 16% growth in its registration numbers.

Here’s a peek into the exciting domain promos we’ve got lined up for the month of April:

  1. Get your customer’s business online with a .SHOP domain extension at just $6.99.
  2. Resell the all time trending domain extension .ONLINE at just $3.99.
  3. Connect your customer’s business with the different generations with a .XYZ domain at just $0.99.

And that’s it folks! Check out all our trending domain promos here and get the right one for your customer’s business.

You can also head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just look out for the posts with #domainpromos. See you there!

 

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Hosting

SSD VPS Hosting and Its Benefit for your Business Website

VPS Hosting or Virtual Private Server Hosting is one of the preferred hosting options for several small-medium sized online businesses. The reason being, it is a bridge between Shared and Dedicated Hosting, offering its users the best of both worlds. If you are new and want to know more about VPS Hosting, you can read more about it. However, we assume, you all know what is VPS Hosting, and will move on to understanding the finer nuances of it, namely the kind of storage device that VPS follows.

Storage devices are categorised into two types – HDD and SSD. HDD stands for Hard Disk Drive whereas, SSD stands for Solid State Drive. In this article, we’ll cover the new and advanced form of storage – SSD and how it integrates with VPS Hosting. So, first things first!

What is SSD VPS Hosting?

SSD VPS Hosting, in simple words, can be defined as a ‘Solid State Drive VPS Hosting Plan’. Here the VPS Hosting service provider uses an SSD disk instead of the traditional Hard Disk Drive on their physical servers. The benefit of an SSD over HDD is that it consumes less power and delivers faster performance and speed. Let us see in detail, what distinguishes the two drives from one another.

Comparison between SSD and HDD

SSD

HDD

  • SSD or Solid State Drives draw less power and thus, boosting battery life.

  • HDD or Hard Disk Drives draw a lot of power thus affecting their battery.

  • SSD uses flash memory to store data. Hence data doesn’t get deleted suddenly due to the magnetic disk effect on data.

  • HDD has circular platters to store data in magnetic format. However, a downside to magnetic disk storage is that magnets can erase data, hence data is vulnerable.

  • SSDs have hardly any moving parts. Hence they produce very little noise and vibrations.

  • HDDs have platters to store data, and they cause noise while moving, as well as, vibrations.

  • Cost wise SSDs are expensive, but they deliver high performance to the website running.

  • HDDs are cheaper as compared to SSD, but they compromise on the performance of the website in the longer run.

3 Major Advantages of SSD VPS Hosting:

  1. SSD uses flash memory to store data. This improves the read-write speed significantly, leading to improved performance of the server, as well as, the website loading speed.
  2. HDDs are more prone to damage as they use movable platters instead of flash memory. Thus, SSD’s are more reliable in terms of efficiency and durability which, in turn, builds trust and credibility for your customer.
  3. A faster loading website directly impacts Google search engine results and your website’s SEO. Websites hosted with SSD VPS Hosting load faster, thus helping you enhance your page ranking.

We at ResellerClub, provide all our VPS Hosting plans with SSD storage options, along with, storage space from 20-120 GB. Furthermore, with our SSD VPS Hosting you get to choose your choice of control panel either cPanel or Plesk.

Choosing the right storage option for your VPS Hosting depends on your needs. In the end, it is your marketing strategy, good content, and how you present your website to a potential customer that makes the difference, however, the right hosting plan just acts as a bonus! So decide wisely!

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Categories
Marketing

How to Use Chatbots to Increase Conversion Rates

A few years ago, no one knew what chatbots were. Today it seems like every third website has a robot in the corner. That’s not a coincidence.

Chatbots have proven to be an effective way to increase revenue in businesses of all sizes. The typical chatbot’s click-through rate ranges from 15-60%. The large range in click-through rate is because chatbots have many uses which, of course, affects the CTR.

If you had a click-through rate from email marketing as high as 60% how would that affect your business? It makes you wonder, doesn’t it?

This article looks at how chatbots are changing the digital landscape and a few use cases to increase your conversion rates while reducing your costs.

What are chatbots?

A chatbot is a software program – which may or may not be powered by artificial intelligence – that can conduct conversations with human beings.

This definition leaves a lot to be desired because many applications can conduct conversations but don’t qualify as chatbots. So where do you draw the line between app and chatbot?

Qualities of a chatbot

You can differentiate chatbots from other applications based on how interactions take place. A chatbot has a conversation sequentially. They talk and wait for your reply before continuing. Most applications don’t work like that.

Another way to differentiate a chatbot from another application is the fact that it has an identity. You can build a chatbot and name it whatever you want and it’ll maintain that identity. For example, if you have sales and customer service chatbots, you could give each of them a different name.

The sales chatbot could be Zig and the customer service chatbot could be zag. Anytime a user needs help in either channel, the correct bot would take over the conversation.

For example, 1-800Flowers.com named their chatbot GWYN. Each time someone has an interaction with the chatbot, they’re talking to GWYN.

Benefits of chatbots and conversational marketing

With each day that passes, people are discovering more benefits associated with chatbots. I’ll focus on the ones that have a direct and immediate business impact.

  • Larger salesforce at a lower cost

    A major challenge with sales is prospecting. You have to properly vet and qualify people. If you don’t, they won’t be a good candidate for your service and a lot of time will be spent without a return.

    Chatbots can step in and qualify visitors on your website by asking specific questions and appending tags to them depending on their answers.According to BI Intelligence, chatbots can save up to $39 billion a year in salaries across sales and customer support.

     Today it seems like every third website has a robot in the corner How to Use Chatbots to Increase Conversion Rates

  • Get feedback from users that otherwise wouldn’t engage

    Many people will visit your website, look around, and leave because they couldn’t find what they were looking for. A chatbot goes a long way towards bridging the gap between visitor and conversation.

    For example, if someone is on your services page and can’t find what they’re looking for, a chatbot makes it easy for them to ask. If the same question keeps coming up you know it’s something that needs to be answered on the page.Conversely, you could ask users if the page they’re on answered all of their questions. For example, someone is on the pricing page and your chatbot asks them whether pricing is clear. If they select the no option, the chatbot would continue by asking them to tell it what information they were looking for or whether the page was confusing. You can use that feedback to further optimize the pricing page.

How to use chatbots plus examples

Now, let’s focus on three effective ways to use chatbots to increase conversions across the board.

  1. Customized shopping experience

    It can be daunting for customers to find what they need when you have a large collection of goods or complicated services. A chatbot is able to bridge this gap by asking questions about their wants and needs and segmenting them based on that information.

    Once segmented, it’s possible for the chatbot to show them specific products or packages from within the chat UI.This is what 1-800-FLOWERS.com did with their chatbot GWYN. As of June 2016, 70% of chatbot powered orders were from new customers.

     Today it seems like every third website has a robot in the corner How to Use Chatbots to Increase Conversion Rates Today it seems like every third website has a robot in the corner How to Use Chatbots to Increase Conversion Rates

  2. Funnel users to specific pages

    It’s not always possible to close a sale from within the chatbot interface. Sometimes, your visitors need a bit more information or a nudge in the right direction.

    With chatbots, you’re able to set welcome messages to find out what a visitor needs and proactively give it to them.Leadpages was able to use chatbots and human interactions to boost their conversion rates by 36%. They started off slowly with only live chat then moved on to automating a lot of the process to cut down on the strain their team was feeling. Today it seems like every third website has a robot in the corner How to Use Chatbots to Increase Conversion Rates Today it seems like every third website has a robot in the corner How to Use Chatbots to Increase Conversion Rates

    It’s important to note that they supplemented their chatbot usage with a human touch. While I was reading the Leadpages case study, the drift chatbot popped up and did the exact same thing I’m describing here.

    After a bit of back and forth, it introduced me to the proper page. Today it seems like every third website has a robot in the corner How to Use Chatbots to Increase Conversion Rates Today it seems like every third website has a robot in the corner How to Use Chatbots to Increase Conversion Rates

  3. Customer support

    One of the most prevalent challenges for rapidly growing companies is maintaining a high level of customer service. It’s not easy to find, hire, and train reps.

    At the same time, the good ones are expensive. Chatbots are able to step in and serve customers for all but the most complicated issues. They can answer the questions directly or send people to the right resources.This creates a positive experience and keeps your current customers happy (and can encourage people to convert to customers).

    Amtrak used a chatbot named Julie to answer 5 million questions a year, save $1,000,000, and increase bookings by 30%. The bookings through the chatbot produced 30% more revenue.

    This is an outlier but it shows how effective chatbots can be for customer service. Today it seems like every third website has a robot in the corner How to Use Chatbots to Increase Conversion Rates  Today it seems like every third website has a robot in the corner How to Use Chatbots to Increase Conversion Rates

Conclusion

Chatbots, like it or not, are here to stay. Every day, they’re getting cheaper and smarter. Soon, the question won’t be whether or not you should get one but what’s the best way to use it.

We’ve only scratched the surface of how you can use chatbots to increase conversion rates.

You can either use them directly like 1-800Flowers and Amtrak did or you can utilize them as part of a larger initiative that combines chatbots with a human touch just like Leadpages did.

Choose one and test it out for your business. When you start seeing results, add other methods and watch as your conversions continue to rise.

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