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Hosting

Understanding the Architecture and Setup of VPS Hosting

From our previous articles on what VPS Hosting is, to types of VPS Hosting, or how to install or enable a certain plugin, etc. we’ve covered it all, however, there are two things that we haven’t, that is the architecture and setup. For anything to be built or function properly there needs to be a process or an architecture in place. And it is true even when it comes to your web hosting. The aim of this article is to make you the reader understand how VPS Hosting works and how to setup VPS Hosting on your hosting package.

What is VPS Hosting?

VPS (Virtual Private Server) Hosting, is the kind of a server that hosts several websites on a single physical server but gives the user the experience of an isolated server. Here, each individual server gets its own resources like CPU, RAM and OS with users having complete root access. Thus, VPS Hosting is said to be a combination of Shared and Dedicated Hosting.

Working of VPS Hosting

To segregate your physical server into multiple virtual servers, your hosting provider requires a virtualization software, known as a hypervisor. The hypervisor acts as a virtualization layer. It essentially extracts resources on the physical server and lets your customers have access to a virtual replica of the original server. This server is known as a Virtual Machine (VM). Each VM has its own dedicated resources like CPU, RAM, OS and individual applications.

 For anything to be built or function properly there needs to be a process or an architect Understanding the Architecture and Setup of VPS Hosting

As you can see from the above diagram, in the virtual architecture a single physical server is divided into three separate servers and there is a layer of virtualization between the operating system and the physical server. Also, all these servers are isolated from each other.

The advantage of VPS Hosting is that each user has full root access due to the isolated nature of the servers, which ensures privacy and better security.

Now that we’ve seen how VPS Hosting works let us now move onto understanding how to set up a Virtual Private Server. For our benefit, we will be provisioning VPS on a ResellerClub hosting package. Let’s begin!

Setting up VPS Hosting

  1. Login to your Reseller Account
    Login to our ResellerClub Control Panel, using your Reseller ID and Password. Go to the top right side of the dashboard and click on Buy to purchase orders.
     For anything to be built or function properly there needs to be a process or an architect Understanding the Architecture and Setup of VPS Hosting

  2. Place an Order
    In order to purchase VPS Hosting you first need to have a domain name linked to it. For your benefit, we would be purchasing both the Domain and VPS Hosting.
  3. Purchasing Domain Name

    1. To purchase a domain, go to ‘Select Product’ and select Domain Registration from the drop-down list
    2. Enter the domain you want and check if it is available. Should you want Privacy Protection you can add it at an added cost
       For anything to be built or function properly there needs to be a process or an architect Understanding the Architecture and Setup of VPS Hosting

  4. Purchasing VPS Hosting

    1. After you’ve purchased your domain name it is time for you to link it to your choice of hosting. Refresh the page and in the same ‘Select Product’ drop-down, select Linux KVM VPS
    2. Type the domain name you want to link the hosting with, as well as, all the product specification details as well (we will link it with the domain we purchased)
    3. Next, choose if you want any Add-ons, the control panels viz. cPanel and Plesk and, WHMCS (Billing) Add-on available with VPS Hosting. We have selected cPanel and WHMCS. If you don’t want any Add-On select None
       For anything to be built or function properly there needs to be a process or an architect Understanding the Architecture and Setup of VPS Hosting For anything to be built or function properly there needs to be a process or an architect Understanding the Architecture and Setup of VPS Hosting

  5. Accessing your VPS Hosting

    1. Post purchasing your domain name and VPS Hosting are now automatically added to your control panel
    2. To access the orders, go to the main dashboard and click on Products → List All Orders → Click on the Order you want to access. We will be choosing VPS Hosting
       For anything to be built or function properly there needs to be a process or an architect Understanding the Architecture and Setup of VPS Hosting

  6. Setting up your VPS Hosting
    With ResellerClub, your VPS server is provisioned instantly post purchase of the order and you need not set it up manually.
     For anything to be built or function properly there needs to be a process or an architect Understanding the Architecture and Setup of VPS Hosting

    To access your VPS server, click on the ‘Admin Details’ tab and a new window opens. You can now access the Server Management Panel, WHMCS and cPanel to manage your orders.

     For anything to be built or function properly there needs to be a process or an architect Understanding the Architecture and Setup of VPS Hosting

Conclusion:

With this, we come to an end on our series of VPS Hosting. We hope you now know how VPS Hosting works, as well as, how to setup VPS Hosting. With ResellerClub, setting up VPS is very easy. If you have any suggestions, queries, or questions feel free to leave a comment below and we’ll get back to you.

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Hosting

How to Change the PHP Version in cPanel for your VPS Package

VPS (Virtual Private Server) Hosting, as we have covered in our previous articles, is a powerful and dynamic hosting infrastructure combining the qualities of both Shared and Dedicated Hosting. It allows you to manage your server seamlessly with complete root access. Since VPS is a self-managed server, it is important that you know how to enable various features on your VPS package. In this tutorial, we will cover, how to change the PHP version in cPanel for your VPS package, however, before we get to the tutorial let us first have a look at what PHP is.

PHP stands for Hypertext Preprocessor (earlier called, Personal Home Page). It is an open-source, server-side scripting language that enables developers to develop web applications and can be embedded directly into an HTML code. Moreover, PHP also helps create dynamic web pages for web apps, e-commerce based apps, as well as, database applications. Along with this, it is platform independent and connects with several databases like MySQL, Oracle, PostgreSQL, etc. Now, that we’ve covered the basics of PHP let us move on to understanding how to change the PHP version in cPanel.

Follow these steps to know how to change the PHP version in cPanel for a particular domain hosted under the VPS package:

  1. Login to your Reseller Account
    Login to your ResellerClub control panel to see how many active orders, expiring orders are there in your account.
  2. Accessing your Products
    To access your orders, go to your control panel dashboard and click on Products → List All Orders (image 1) → Click on the Domain Name associated with the VPS package you want to access (image 2)
     as we have covered in our previous articles How to Change the PHP Version in cPanel for your VPS Package
    image 1
     as we have covered in our previous articles How to Change the PHP Version in cPanel for your VPS Package
    image 2

  3. Accessing the VPS Linux KVM package
    After clicking on the Domain Name, you’ll be redirected to the ‘Domain Overview’ page (image 3). Scroll down to the VPS Linux KVM tab. Here click on Admin Details, and then click on the cPanel link to login to the WHM panel (image 4)
     as we have covered in our previous articles How to Change the PHP Version in cPanel for your VPS Package
    image 3
     as we have covered in our previous articles How to Change the PHP Version in cPanel for your VPS Package
    image 4

  4. Accessing your WHM Panel
    After clicking on the cPanel link, the WHM page opens up. Here enter the Username and Password for the WHM Panel, and click on Login
  5. In the WHM Panel
    On the WHM dashboard on the Home page click on Software
     as we have covered in our previous articles How to Change the PHP Version in cPanel for your VPS Package

  6. MultiPHP Manager
    There are a bunch of software plugins in this tab, to change your PHP version click on the ‘MultiPHP Manager’ plugin
     as we have covered in our previous articles How to Change the PHP Version in cPanel for your VPS Package

  7. In MultiPHP Manager Plugin
    After clicking on the plugin, select the Domain name for which you wish to modify the PHP version. This can be found at the bottom of the page.

    Note: Do not change anything else on the entire page

     as we have covered in our previous articles How to Change the PHP Version in cPanel for your VPS Package

  8. Set PHP Version per Domain
    Click on the drop-down option for ‘PHP Version’ and select the desired PHP version from the list of available PHP versions. After selection click on ‘Apply’
     as we have covered in our previous articles How to Change the PHP Version in cPanel for your VPS Package

    After this step, you will see your PHP version of the domain name has changed.

Conclusion:

With this, we come to an end of our quick tutorial on, ‘how to change the PHP version in cPanel for your VPS package’. If you have any suggestions, queries, or questions feel free to leave a comment below and we’ll get back to you. Until next time, folks!

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Hosting

How to Secure Your Hybrid Cloud Infrastructure

Today, many organisations and enterprises are moving into a more hybrid cloud environment. And why not? Hybrid clouds are agile – they adapt and change to the needs of the organisation. With their unique mix of private, on-premises clouds and public clouds, you can get the scalability, low cost and reliability of a public cloud, while you can get the security, control and customisation and flexibility of a private cloud- It is the best of both worlds. It is projected that by 2020, almost 90 per cent of organisations would have shifted to a hybrid cloud environment (source). However, due to this flexibility and these two worlds (private and public) the security of a hybrid cloud becomes a bit more challenging. In this article, we’re going to look at how to secure hybrid cloud.

What is Hybrid Cloud?

Simply put, a hybrid cloud is an environment that uses a mix of third-party public clouds and on-premises, private cloud – with orchestration between the two. When workloads move between these two platforms – the private and public clouds – you get greater flexibility and more data deployment options. This allows you to respond to computing changes and business needs with agility. Sounds good right?

In order to establish this unique cloud computing environment, you need the availability of a public Infrastructure as a Service (IaaS) like AWS (Amazon Web Services) Google Cloud Platform or Microsoft Azure. Secondly, you need the construction of a private cloud (either through a cloud provider or on your own premises). The third component is a good Wide Area Network (WAN) connectivity between the public and private cloud. Finally, you need to make sure that your Hybrid Cloud is secure. This is where the matter of hybrid cloud security comes in – why is it important and what does it entail?

Hybrid Cloud Security

While you may have a firm grip on the data in your own private cloud, once you begin to venture into the public cloud space, things become more complex. As more enterprises move to a hybrid cloud environment, more data security concerns arise. These are the top concerns:

  1. Cross-Cloud Policy Management:
    While policies and procedures within the organisation’s private data centre are set, these policies might not transfer well when it comes to the public cloud. Therefore, the challenge is to create, configure and maintain a security policy that is uniform across the entire network. This includes firewall rules, user identification/ authentication and IPS signatures amongst other things.
  2. Data Leaks:
    A key issue for data security administrators is data visibility. When it comes to deciding where data should be stored, organisations must put in the time, care and a tremendous amount of thought. And even then, it’s easy to lose track of the data without ensuring proper data visibility.
  3. Data compliance:
    Before organisations can move data and applications to a service provider cloud, they must make sure they understand all regulatory compliance laws that apply to their data – whether that’s customer credit card data or data spread across multiple geographical locations. Ultimately, it’s the responsibility of the organisation to make sure data of any nature is well-protected. Cloud providers and Cloud web hosting service providers will tell organisations which compliance standards they adhere to. If more is required then the responsibility lies with the organisation to spell out those needs.
  4. Scalability:
    All security tools, procedures and practices need to be scaled for growth. If that hasn’t been done, companies can hit roadblocks because they neglected to build a security architecture that scales itself to the organisation’s infrastructure resources.

This brings us to the final question: How to secure Hybrid Cloud?

While hybrid cloud environments are more complex, there are multiple hybrid cloud security solutions and practices organisations can put in place, to keep it secure.

  1. Isolate Critical Infrastructure: Organisations store incredibly sensitive data on the cloud. However, access to this data needs to be isolated and restricted to a few key personnel, or those who specifically require it.
  2. Securing Endpoints: Using the cloud infrastructure does not remove the need for endpoint security. Often, threats and attacks start at the endpoint level. Accordingly, enterprises and organisations need to implement proper endpoint security by choosing comprehensive security solutions that offer application whitelisting and browser exploit protection.
  3. Encrypting data: Data – in transit and at rest – needs to be encrypted as a security measure. Organisations must also protect data, while it’s being used and processed by a cloud application. This will ensure that the data is protected for its entire lifecycle. While encryption methods vary according to service providers, organisations can choose the encryption method they prefer and then look for hosting providers who offer the same.
  4. Back up Data: It is essential that organisations backup their data – both physically and virtually – in case an attack or system failure leads to a loss of data (either temporary or permanent). Backing up data for your website and other applications will ensure that the data is accessible at all times.  
  5. Create a continuity and recovery plan: It’s vital that organisations create a backup plan to ensure that operations continue to run smoothly in a time of crisis (this could include power outages at data centres or disruption of services). A recovery plan could include image-based backups, which will create copies of computers or VMs, which can be used to recover or restore data.
  6. Risk Assessment: One good practice for organisations to follow is to constantly update risk assessment and analysis practices. That way, organisations can review the cloud provider’s compliance status and security capabilities. It also allows organisations to look at their own internal development and orchestration tools. Organisations must also keep an eye on operation management, monitoring tools, security tools and controls – both internally and in the public cloud. Vigilance like this allows security teams to maintain clarity and confidence in the controls that are currently in place and will give them time to modify them if required.
  7. Choose a Reliable Web Hosting Provider: When choosing a Cloud Hosting provider for your website, organisations must look at the security capabilities. The service provider should be aware that security is a key concern and they should provide adequate security measures to keep your data safe. Good Cloud Hosting providers use the storage systems to ensure unshakeable stability. This ensures that you don’t have to worry about the loss of data due to hardware failures.

Ultimately, every hybrid cloud security issue has a corresponding solution. The trick is to identify specific problems early and then create a comprehensive security solution. If organisations do that, they will end up with a powerful hybrid cloud that functions smoothly, is easy to manage and remains secure.

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Marketing

7 Steps To Get Increased Brand Loyalty Through M-commerce

Have you thought about how you can increase your brand loyalty? There are many ways to do that but m-commerce is one of the best ways.

M-Commerce, that is, selling on mobile devices, is an absolute must for any business. According to Statista, by the year 2021, almost 54% of all online transactions take place by Mobile retail Commerce (M-commerce) as opposed to the traditional E-Commerce platforms. And that is logical too, after all, mobile devices are by definition more convenient. Added to that fact is the situation that Google, is now employing a mobile-first rule, meaning that its rankings will prioritize mobile-friendly sites above everything else. So, if more than half of your potential market is mobile-based, and Google no less is ranking sites by their mobile accessibility, these are two very good reasons to start developing a brand loyalty strategy via M-Commerce.

  1. Keep it simple

Mobile platforms don’t need bells and whistles. In fact, those same decorative elements actually end up having a detrimental effect by sending potential customers elsewhere due to over-complicated and messy pages. Keep your message clear and concise, and allow the customer to do what they want to do easily and simply. Anything extra is just overkill. Take a look at the AcademicBrits website and see how they handled a lot of information but added simplicity as well.

Have you thought about how you can increase your brand loyalty 7 Steps To Get Increased Brand Loyalty Through M-commerce
Overkill Example

Have you thought about how you can increase your brand loyalty 7 Steps To Get Increased Brand Loyalty Through M-commerce
Good Example

2. Quickly reveal value

We live in an impatient society, that’s a fact, and online it’s even more cutthroat. Just like in the previous point, get straight to the point and reveal instantly what value you can add to the customer. Don’t hide away terms and conditions, lay them bare, so the customer knows exactly what they are getting involved in, and allow them to take the plunge quickly. As for rewards, don’t make customers work too hard for them. Keep them within easy reach. If you don’t do it, someone else will, and there goes your customer.

3. Make your site customizable

Another challenge for developers is that, as well as being simple, a mobile site must also be customizable. After all, no one wants a site that provides a host of unnecessary information and/or products. This is all part of a society that demands instant gratification, so allow your site to be customized in a way that it only displays the content that the user wants. It should be responsive for mobile devices, obviously. Make sure it loads quickly and that it provides a great user experience that feels seamless and effortless.

4. Provide memorable user experience

Quite simply, nothing is really enough if you can’t produce some sort of emotional attachment to the user. Nowadays, people want imaginative and relatable experiences from the mobile sites they visit, and big data is not enough. To stand out from the crowd, you need unique experiences and content.

“What we are talking about here is the term ‘big emotions’. This means that nothing else will do, and this is a huge challenge for developers and marketers. How can you create an emotional connection with your customer?” asks Sindy Peltier, a tech editor at 1day2Write and Writemyx.

Customers are looking for an experience that provides a ‘wow’ factor that very first time. Once you have that first memorable user experience safely tucked into your belt, the next time becomes that little bit easier.

5. Engage the Audience

A huge part of building a brand relationship is engaging the customer in the first place. That can be through any number of methods, but you have to maintain the conversation and show that you genuinely listen by taking feedback at every opportunity and using it. Meaningful engagements can be secured through the site itself, or through social media channels. Thus, you need to ensure that your communication quickly becomes an engagement.

“Personalize that communication. In the past that used to be incredibly time consuming, but now automation software makes this a very accessible technique. It helps to develop an individual relationship which can be invaluable to a growing brand,” argues Lyndsay Stephens, an M-Commerce expert at Britstudent and Nextcoursework.

6. Use brand partnerships

Utilizing a well-considered brand partnership is a really smart way of developing your reputation and quickly securing a loyal following. Not only is it an extremely financially viable technique of growing exposure by piggy-backing onto the already established marketing presence of another brand, by selecting the right brands to get involved with, it shows the customer that you are looking out for them by bringing together two (or more) products or services that you understand they are seeking. It increases convenience, and aligned together with reward schemes, can actually result in infinitely better customer experience with meaningful savings and perks. That is a sure-fire way of building a relationship to last.

In summary

The stats don’t lie. Mobile platforms are the present and the future of E-Commerce transactions, particularly with the increasingly creative ways of making payments and accessing information. Creating a mobile-friendly platform is therefore not just smart, it is essential when growing brand loyalty and seeking to increase the number of active engagements and conversations. Follow these simple steps to achieving a brand strategy that takes your business to new heights.

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Hosting

5 Reasons to Avoid Cheap Or Free Cloud Hosting

Choosing the right website hosting is crucial to the success of your online business and so is the choice of the hosting provider. A quick google search would list a number of web hosting services for you to choose. From cheap to costly the options are many and at first glance, the price can be an important factor used to convert visitors to customers. However, not everything that is cheap is wonderful, sometimes it might just prove to be not worth it in the long run.

In this article, we’ll talk about cheap or free cloud hosting and list down 5 reasons why it is best to avoid such web hosting services. So without further ado, let us begin!

What matters?

There are several features customers look out for when it comes to choosing web hosting for their website – performance and speed being the top two, with Cloud Hosting being the best bet. And in this quest of finding the best hosting service, we often times neglect another important feature – cost.

This is probably because we see a lot of hosting companies offering free or cheap web hosting with reasonable features and it seems like the best bet especially at the start. Be that as it may, a free or cheap web hosting can really mess up your website resulting in poor performance and unhappy customers.

Whether you are considering going for cheap Cloud Hosting due to limited funds or have already purchased it, we ask you to scroll down and consider the 5 reasons you should avoid free or cheap cloud web hosting for your website.

5 Reasons to Avoid Cheap Cloud Hosting

  1. Poor Page Load Speed
    Cloud Hosting, in general, is known for its fast page load speed and scalability. In fact, according to a report by Hubspot, the ideal page load speed for a website’s HTML should be less than 1.5 seconds. Given these statistics, it is evident that Cloud Hosting is the most logical choice for blazing fast website speed.
    However, with cheap Cloud Hosting, there are two factors to be considered:

    1. Is the Cloud Hosting cheap always or
    2. Is there some promo going on
      If the prices of Cloud Hosting are always on the cheaper end, chances are the server is hosted in a Shared Hosting platform. Here multiple websites share the same server which, in turn, might impact the page load speed of your website. However, if the case is the latter then do your research thoroughly because the Cloud Hosting might be good and the provider might just be running the promo to up their sales in the competitive market.

  2. Negative impact on SEO and rankings
    Speed impacts SEO (Search Engine Optimisation). Google considers page load speed while determining the page rank it assigns to a particular page. In fact, this is of utmost importance when it comes to mobile searches.

    If your website speed is slow then your page will load slower from the server end which would eventually affect your google page rank. Thus, cheap Cloud Hosting has a negative impact on SEO and page rankings.

  3. Uptime/Downtime issues
    Cheap hosting spells server issues. If the server your website is hosted on is down there will be a lot of downtime. This is mostly true because multiple websites share the same server space and there is limited bandwidth.

    Thus, if a particular website receives heavy traffic it might not only affect the performance of that website but also of the other websites hosted on the server. Moreover, if your server faces a lot of downtime, it will indirectly affect the uptime and your website may not recover as fast as it should have.

  4. Security Concerns
    Everything comes with a price! Cheap or free Cloud Hosting doesn’t guarantee security. This means your website is vulnerable to security flaws, malicious viruses and so on. Furthermore, with multiple websites sharing the same server and a lack of firewall can increase your security concerns. You may have your own security in place, however, if the server is compromised all is lost.
  5. Customer Support
    Most cheap or free hosting services do not offer managed support to their clients. This means that if you are not tech savvy you might land yourself in a glitch. Before choosing a free hosting provider, make sure to check if they have good customer support via calls/emails/tickets/chats. If you feel anything is lacking then it is wise to not go ahead with the deal. After all, good support is helpful in times of need.

Conclusion:

Cheap Hosting may seem like a lucrative option at the start, however, in the long run, it is far more expensive than a slightly high priced hosting might be. So the next time you are tempted to opt for cheap Cloud Hosting we suggest you go a step further and research if it is really value for money or just making a hole in your pocket.

We at ResellerClub offer affordable Cloud Hosting that assures blazing fast website load speed with the use of varnish cache, impeccable support, 99.9% uptime, high performance and scalability. Check out our Cloud Hosting plans.

If you have any queries or suggestions feel free to leave them in the comments box below!

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Uncategorized

5 Best Online Payment Gateways in 2019 for your E-commerce Website

Running an online e-commerce business takes a lot of strategizing and planning. Right from setting up your website, to selecting the right web hosting, and most importantly choosing a payment gateway for your store. To make your work easier we have compiled a list of the 5 best online payment gateways in 2019.

Do Payment Gateways Affect your Business?

Choosing the right payment gateway is crucial when it comes to the success of your e-commerce store. Payment gateways are like a bridge between the buyer and seller. They permit fund transfer directly to the seller, keeping the security and comfort of the buyer in mind.

As per a survey by Baymard Institute, 6% of the customers abandoned their cart because there weren’t enough payment methods available. Added to this, most users these days prefer mobile payment options as they are quick and effortless. Thus, it is imperative that you choose a payment gateway keeping these points in mind:

  • Secure
  • Well-known
  • Easy to use

Let us have a look at the top 5 online payment gateways to look forward to in 2019.

  1. PayPal
    commerce business takes a lot of strategizing and planning 5 Best Online Payment Gateways in 2019 for your E-commerce Website

    PayPal is a global online payments platform that assists in online money transfer. It currently has over 277 million users worldwide and operates in 202 markets. Moreover, PayPal allows customers to send, receive, & hold funds in 25 currencies worldwide. One of the advantages of PayPal is that you need not have a PayPal account for processing payment. This is a great advantage of e-commerce stores as they need not worry if their customer has a PayPal account or not.

    Key Features of PayPal:

    1. Doesn’t require users to have a PayPal account to process payment
    2. Supports international payment and credit card
    3. Multi-currency support
    4. No withdrawal fee
    5. Fast mobile payment

  2. PayU
    commerce business takes a lot of strategizing and planning 5 Best Online Payment Gateways in 2019 for your E-commerce Website

    PayU is a prominent online payment service provider that processes payments faster for both merchants and buyers. PayU covers 18 markets across Asia, Central and Eastern Europe, the Middle East, Latin America and Africa catering to over 2.3 billion consumers. They have over 300 payment methods for fast, simple and secure electronic payments across platforms. It supports one-click buy that allows users to purchase with a single click, thus improving customer conversion rates on your e-commerce website.

    Key Features of PayU:

    1. Easily integrate and receive all local payment methods instantly
    2. Supports one-click buy allowing users to purchase with a single click
    3. Mobile integration
    4. Web checkout
    5. Multi-currency support

  3. Amazon Payments
    commerce business takes a lot of strategizing and planning 5 Best Online Payment Gateways in 2019 for your E-commerce Website

    Amazon Payments is a payment service offered by the e-commerce giant Amazon. The payment gateway is available to Amazon users both sellers and buyers to help smoothen their online purchase process. In Amazon Pay, the merchants can accept payment either online or on mobile. Moreover, it easily allows users to access their information from the merchant’s site so you don’t need to add any details like name, shipping address, credit card details etc. without compromising the security. This smoothens and fastens the payment process.

    Key Features of Amazon Payments:

    1. Has a faster checkout process
    2. Offers top-notch security
    3. There is a merchant website integration
    4. Supports automatic payments
    5. Fraud protection

  4. Braintree
    commerce business takes a lot of strategizing and planning 5 Best Online Payment Gateways in 2019 for your E-commerce Website

    Braintree is an online payment gateway and a division of PayPal designed to make your payment process simpler. Braintree supports over 45 countries and 130+ currencies worldwide. One of the benefits for Braintree is that users can tailor their checkout flows any way they would like while remaining PCI compliant. Moreover, it saves your customers the time and hassle of re-entering their payment information every time they make a purchase.

    Key Features of Braintree:

    1. Merchants can customize their checkout workflow
    2. Easy data migration
    3. Dynamic control panel
    4. Easy and Faster repeat billing
    5. Advanced fraud protection

  5. Authorize.Net
    commerce business takes a lot of strategizing and planning 5 Best Online Payment Gateways in 2019 for your E-commerce Website

    Authorize.Net is a payment gateway platform powering over 3+ lakh customers. It provides security and complex infrastructure to enable fast, secure and reliable data transfer. It offers plenty of options to its users for both accepting and processing payments. It offers an online payment system, as well as, at retail locations. The online payment system accepts credit cards and electronic cheques from websites and deposits the money directly to the merchant account.

    Key Features of Authorize.Net

    1. It supports multiple payment options viz. Mobile, retail, mail and phone payment
    2. It employs advanced Fraud Detection Suite
    3. It supports recurring billing
    4. It does not have a fixed enterprise pricing scheme
    5. It supports sync for Quickbooks

Conclusion:

We at ResellerClub, use PayPal and PayU payment gateways as we have a global presence, however, as an e-commerce store owner you need to figure out which is the best online payment gateway option for you. It might be one amongst our top 5 list or any other payment gateway. The right choice is the one that is the most beneficial to your customers. Satisfied customers equal to increased and improved conversions which, in turn, leads to improved business.

Which is the online payment gateway used by you? Is it one amongst these or something else? Tell us in the comments section below.

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Domains

.GLOBAL: TLD of the Fortnight

.GLOBAL is our TLD of the Fortnight for all the right reasons. The domain extension has bridged the gap between brand & multinational audience. For any brand that wants to connect with a global audience, worldwide, this is the perfect fit!

.GLOBAL transcends geographic boundaries. Ideas and strategies aren’t confined by location and brands have universal coverage. ‘GLOBAL’ is a word understood in countless languages and helps your brand stand out.

Why offer .GLOBAL?

GLOBAL is our TLD of the Fortnight for all the right reasons .GLOBAL: TLD of the Fortnight

Brands using .GLOBAL

.GLOBAL is a great option for all kinds of businesses – be it a large business, a one-man business, a work-from-home mom, a non-profit or even a local business looking to connect with an international audience.

GLOBAL is our TLD of the Fortnight for all the right reasons .GLOBAL: TLD of the Fortnight

GLOBAL is our TLD of the Fortnight for all the right reasons .GLOBAL: TLD of the Fortnight

GLOBAL is our TLD of the Fortnight for all the right reasons .GLOBAL: TLD of the Fortnight

The ResellerClub Advantage

Your customers’ global aspirations will now find a match in the .GLOBAL domains at just $59.99 $11.49.

Get .GLOBAL at this price and make your profits today!

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Categories
Marketing

How to Use Social Data to Launch a Successful Video Marketing Campaign

Video marketing is a hit. According to Oberlo, 87% of marketing professionals use video as a marketing tool. So, if you don’t implement video content in your marketing campaigns, you’re definitely missing out.

Essentially, video marketing is a component of an integrated marketing plan, aimed to increase audience engagement and boost social activity, mostly through social media. The strategy is built around one video or a series of videos that are connected to a particular product and are characteristic of the company’s values.

Why is video marketing on the rise, when there are so much other different content types that are as engaging? What makes it stand out? Take a look at these stats:

  • According to Renderforest, 5 billion videos are watched on YouTube on a daily basis
  • According to the same source, 70% of marketers claim that videos convert better than any other type of content
  • Optinmonster supports these numbers, adding that 94% of businesses are using video as an effective marketing tool, and 81% of the surveyed businesses saw an increase in sales. Moreover, 53% of businesses saw a decrease in customer support issues after using explainer videos in their marketing campaigns

Social Data and Video Marketing

Today, not a single marketing campaign can be launched without social media, not only because social media give brands extra exposure, but also because they provide brands with social data to help them keep up with the KPIs.

Although mining social data is a pretty down-to-earth process, with tools like Google Analytics and Adobe Analytics making it possible, confusion may hit you when you actually try to use it for your video marketing campaign.

So, here are some insights on how to use social data to launch a successful video marketing campaign.

1. Study Your Audience for Better Targeting

Knowing your target audience is crucial, and your future video marketing campaign is no exception. But audience analysis is also an important part of video production and plays an important role in creating a video script.

Another reason why you should pay close attention to audience analysis in your video marketing campaign is delivering the right message to the right people, especially if you’re a newborn brand. According to Social Bakers, this type of content is used primarily in the early stage of a marketing campaign, when customers are only learning about your brand.

Audience analysis is a multifaceted process that involves the discussion of crucial points that will influence the nature of your marketing videos. This process involves the analysis of the following aspects:

 of marketing professionals use video as a marketing tool How to Use Social Data to Launch a Successful Video Marketing Campaign

These aspects describe one audience persona that will characterize the whole target audience that you will address in your video. The more detailed this description is, the more targeted marketing video you’ll create because you’ll know exactly who you want to reach with your video message.

So, for better targeting and for a more detailed marketing video, make sure that you have a proper audience analysis.

2. Explore Likes, Shares, and Comments for Content Ideas

If you choose to launch your video marketing campaign on one of the social media platforms, social data that describes the performance of your previous posts, as well as the data, collected from likes, and shares, will help you determine which platform will work the best for your marketing needs and which content your followers from each platform prefer better.

For instance, if your Facebook account stats show that posts with videos on your page are the most active, like here,

 of marketing professionals use video as a marketing tool How to Use Social Data to Launch a Successful Video Marketing Campaign

you can consider your Facebook account as the main platform for your video marketing campaign.

Activity on your posts, including comments, likes and shares, is the source of unique metrics, mined from social media platforms. They give you important information on what your existing social media audience likes and wants to see, and you can use it in your video marketing campaign. Social data that can be mined from them, can give a serious boost to your creativity, providing you with plenty of content ideas. Here’s how you can use them.

  • Likes and Shares

This is an indirect form of feedback from your social media followers. This way they express their perception of the content you’re posting, so listen closely. The more likes a post gets, the more clues you receive as for what your audience wants to see, and you can later implement these ideas during the video production process.

The analysis of likes and shares is a generator of engaging topics for your marketing videos. For instance, the international real estate company Flatfy saw an increased interest in posts about real estate statistics on their Instagram account. So, that’s how they came up with an idea for a marketing video, covering the global population and the future of the real estate search.

  • Comments

Your followers may express their feedback using the comment section under your posts. Comments are a great way to find out who watches your content and make necessary adjustments to your video marketing campaign.

For instance, one comment in Spanish under a “What is inbound marketing?” video inspired us to create a whole video in Spanish:

 of marketing professionals use video as a marketing tool How to Use Social Data to Launch a Successful Video Marketing Campaign

 of marketing professionals use video as a marketing tool How to Use Social Data to Launch a Successful Video Marketing Campaign

 of marketing professionals use video as a marketing tool How to Use Social Data to Launch a Successful Video Marketing Campaign

Such comments give you the idea about not only what your audience needs but who they are as well. So, watch comments closely to find inspiration for your marketing videos. They are a great source of valuable social data.

3. Perform Competitor Analysis

By taking a look at your competitors, you obtain their social data for your benefit. Analyze, how their marketing videos performing to learn from their mistakes and benefit from their wins as well.

According to Statista, competitor analysis includes the following essential steps:

  • Identifying relevant competitors in a specified market segment
  • Describing key data concerning the competitors that you’ve picked
  • Analyzing the business strategies of each competitor. In our case, you take all video marketing campaigns of each of your competitors and analyze their performance. You can use SWOT analysis to obtain the full scope of data
  • Studying their corporate philosophy and making a comparison to your brand’s values
  • Based on their behaviours and marketing strategies, you can establish your immediate goals

Including competitor analysis into your video marketing campaign is an important step to be taken before you even launch the production of the video itself. Competitor analysis can give you important clues and ideas for creating a video script, as well as the knowledge of the things you will need to avoid.

Your primary goal is to create a marketing video that stands out, thus, competitor analysis will help you understand, which characteristic features of your brand you want to emphasize.

4. Keep Track of Your KPIs

Lastly, valuable social data can be obtained from your own KPIs (Key Performance Indicators). Take a look at your previous video marketing campaigns. How did they perform? What were their advantages? What were the drawbacks? How can they be fixed

By answering these and other possible related questions will help you figure out what should be included in your next video marketing campaign. When you launch it, keeping track of the KPIs will be the task that you’ll have to do on a regular basis to make sure that your video marketing campaign performs well.

Conclusion

Opting for a video marketing campaign is surely the right decision, and social data will help you make it right. Correctly applied social data will help you understand exactly who you want to target with your video marketing campaign. It will also give you important hints on what your followers want to see and even provide you with ideas for your marketing videos. Social data, mined from competitor analysis and your previous KPIs, will give you the knowledge of what you want to highlight and what should be avoided in your next video marketing campaign to make it successful.

Hopefully, these tips will help you figure out how to use immense amounts of valuable data you’ll get from social media in order to create a successful video marketing campaign.

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Categories
Hosting

Difference Between VPS SSD and VPS Cloud

Over the past few posts, we have been writing about Virtual Private Server (VPS) Hosting- the different types, the advantages, and disadvantages. In today’s post we’ll go a step further and compare the infrastructure your VPS is based on viz. VPS HDD, VPS SSD and VPS Cloud. In our last article, we covered the difference between VPS HDD and VPS SSD.

In this article, we will be covering what VPS SSD and VPS Cloud are, VPS SSD vs VPS Cloud, and figure out which is the best for your website.

VPS SSD:

VPS SSD is a Virtual Private Server powered by a Solid State Drive (SSD). In this type of hosting, the hosting provider uses a physical SSD disk on their physical server. The advantage of an SSD is that there is less power drainage while at the same time website speed and performance are higher.

VPS Cloud:

In VPS Cloud, as the name suggests your server is set up over a cloud. In VPS Cloud your hosting service provider would combine the availability of VPS with the scalability offered by the cloud. The advantage of using the cloud with VPS is that your load is distributed fairly amongst the different servers which ensure you have better performance and website speed.

Pros and Cons of VPS SSD vs VPS Cloud

Pros:

Pros of VPS SSD Pros of VPS Cloud
Powered by the efficient SSD drives Powered by the scalable cloud architecture
SSD ensures low risk of mechanical failure as there are no moving parts There is no mechanical failure as everything is stored over the cloud and can be
accessed even if one server is down
Here the boot time of the server is faster as compared to VPS Cloud Even though the boot time of the server is slightly slow, VPS Cloud is instantly scalable
Comes with cPanel and is fully managed as the hosting provider Offers Unmanaged hosting thus, you can customize it as per your own needs.

Cons:

Cons of VPS SSD Cons of VPS Cloud
VPS SSD is costlier compared
to VPS Cloud
VPS Cloud though cheaper compromises on the booting speed and time
Even though read speed is fast
in VPS SSD, the write is slower
The read and write speed is comparatively slower
Even though the life of VPS SSD is longer compared to other VPS hosting plans it
doesn’t give a warning signal if it is about to fail. Hence, you can lose your data if a
real-time backup isn’t enabled
Have to add, cPanel add-on and only basic support is offered

Which is best for your website?

Both VPS SSD and VPS Cloud are good when compared to the traditional/classic VPS which used HDD drive for the physical server. Moreover, they both have their own sets of advantages and disadvantages. If your website traffic increases at a faster speed then VPS Cloud is the go-to choice, however, if you are looking for more speed then VPS SSD is the go-to choice.

We at ResellerClub, offer VPS SSD with all our VPS Hosting plans and storage space from 20-120 GB. Moreover, with our SSD VPS Hosting you get an intuitive control panel, DDoS protection, easy upgrades and much more.

VPS SSD vs VPS Cloud, irrespective of the hosting plan choosing the right storage and infrastructure for your VPS Hosting depends on your business needs. In the end, it is your content, marketing, and the website design that adds to the success of your website. Therefore, research more before choosing!

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Categories
Hosting

Importance of a Website and the Best Web Hosting for Small Businesses

Everything starts small and then grows big, even businesses. By definition, a small business is a business that is owned independently and is limited in terms of size and revenue generated. For instance, a cake shop or a web design agency with an employee size of 10-12 can be said to be a small business. Furthermore, the upper limit to the employee count is 500. Thus, if your business falls under the bracket of 1 – 500 employees you are a small business.

Moving on, irrespective of your business size in today’s competitive online trending world having a social presence is a must. Be it a Facebook business page, Twitter or Instagram to engage more users and reach a wider audience base, however, a business website is also a must and shouldn’t be overlooked.

In this article, we’ll be covering the importance of a business website and the best hosting for small business websites. So let us begin!

Importance of a website

If we were to say, having a business website adds to a business’s credibility, wouldn’t you agree? You most likely would! In fact, it is easier to browse through a website listed on Google as it is more detailed along with your YouTube, Facebook Marketplace or Instagram.

In fact, according to a report, 97% of consumers use the internet to find local businesses, whereas, another finding says, only 64% of small businesses have their own website. If we are to go by the results of these two findings, we can conclude the importance of having a business website. Chances are 64% of businesses will perform better than you in gaining an audience and broadening their outreach. Retaining the customer, however, is a secondary thing.

Let us see the top 4 reasons why having a business website is important:

  1. Your website shows up in the local internet search results, resulting in more people to know about your existence.
  2. You can leverage your digital marketing strategy by running dedicated campaigns on social media and linking back to your website for more in-depth information.
  3. You can collect customer information by asking them to subscribe and keep in touch with them on a timely basis with the right email marketing.
  4. Content is king, and you can use it to sell products to your customers by attracting them with the right words and information. Your website is like a one-stop-shop for customers looking for a dedicated product, albeit, a virtual one. Thriftbooks, an online bookstore is one example of a website that is a virtual bookstore and has steadily grown over the years.

Now, that we’ve seen the importance of a website for your small business. Let us move on to tackle the next big thing, the backend of your website. You may wonder, why the backend? However, you must know the technicalities while running your website.

Things to look out in web hosting

Imagine you finally decide to set up your website and are launching it at 11 AM local time. The invites have been mailed, the social media poster launched and bang as the clock strikes 11, your current and potential future customers click on the much-awaited link! However, to their surprise and your utter horror, the website is down because the server you hosted on crashed due to or your website loads slowly because of so much traffic. And if this is a recurring issue, instead of your website helping you gain more customers it will end up making you lose more customers. Tragic, isn’t it? Calm down, it isn’t tragic, the right web hosting can help you avoid this problem, however, what is the right web hosting?

When it comes to web hosting solutions for a small business there is always a doubt which is the best hosting for small businesses? Before tackling that question, let us first understand what are the things that you need to look out for in web hosting.

  1. Managed Servers
    Being a small business you will have a limited number of employees to manage your business and marketing activities. Along with that if you were told that you even need to manage the technical aspect of running your website, it might complicate matters. Web hosting that provides managed services is simple and helps take care of your business website by maintaining it, upgrading the software, managing the security, backup and much more so that you can concentrate on running your business without worrying about the website.

    RC Advantage: We offer managed hosting services that are simple and secure along with an easy intuitive dashboard, cPanel, for free to help you navigate through your orders easily. This means you can take care of running your business while we take care of the website management.

  2. Website loading speed
    Website loading speed is an important factor when it comes to how your customers feel about your website. According to a survey, 40% of users abandon a site if it takes 3 mins to load. To make sure your website visitors don’t get the same experience which, in turn, can hamper your performance make sure to choose a web hosting service that offers good load speed.

    RC Advantage: Our web hosting services, especially Cloud Hosting comes with varnish cache and ceph storage. Varnish cache helps in boosting your website speed by 1000x that means, blazing fast website load speed, while, ceph ensures there is no single point of failure!

  3. Support
    System admin support is very important in case you are stuck with something and don’t know how to proceed further. A good web hosting service provider will always offer 24/7 website support.

    RC Advantage: We offer round-the-clock expert website support to resolve any of your technical queries to provide uninterrupted services.

  4. Resource upgradation
    Today you are a small business, tomorrow your performance may multiple and you will outgrow your hosting resources. At this time, it is important that your hosting provider offers resources upgradation like RAM, CPU, etc.to accommodate your growing traffic.

    RC Advantages: Our hosting plans are easily scalable. We offer easy single click upgradation of hosting resources like RAM, OS and CPU with our Cloud Hosting.

Best web hosting for small business

Having seen what are the things that your chosen web hosting should have it is time to figure out which web hosting is best for small businesses?

There are several web hosting options available, however, one that we would recommend to small businesses is Cloud Hosting. In Cloud hosting your website data is stored across multiple devices, which improves redundancy and website load time. Moreover, it offers all the above features, along with, data mirroring, several 1-click application installations like WordPress, Joomla, etc. an intuitive panel to monitor your resources and much more. Above all reliability is of utmost importance and Cloud Hosting promises that and we believe it is the best hosting for small business.

We hope this article helped you in understanding the importance of having your own business website, as well as, choosing the web hosting solutions for your small business. If you have any queries or comments, feel free to leave them in the comments section below.

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