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6 Areas Where UX Designers Need to Improve

User experience, or UX, is often used interchangeably with user interface (UI) and other design principles. However, it’s much broader than that: Your company’s UX strategies define how customers and the public interact with your brand from top to bottom — not just your website. It can be a tricky thing to nail down, which is why UX designers should concentrate their efforts on these six trouble areas.

1. Build Feature Usability Among Desktop, Mobile and Apps

Step one is building a website that performs as expected across desktop and mobile web browsers. That means photos load quickly and navigation is intuitive. Step two is becoming less optional by the day: Build a smartphone or tablet app to reach users on their preferred devices, and work toward making it their new destination for interacting with your brand and products.

Step three is just as important: Make sure users don’t have to jump back and forth between these platforms to use basic features. Things like shopping, checking account status, customer service, product registration, initiating returns and more should be just as functional within your app as they are on your desktop website.

When it comes to fast-moving industries like e-commerce, it is important to make sure you’re providing a seamless experience across devices, at the same time it is also important to make sure you’re making yourself available to consumers. Spending too much time in development worrying about feature parity can let competitors get ahead.

2. Facilitate an Actual Exchange of Value

We’ve all been there: We visit a website, and within seconds, we’re met with a screen-blocking pop-up asking for an email address. There’s no quicker way to turn off your visitors and make sure you don’t get what you need from them. Here are some thoughts about making this aspect of user experience more beneficial for both parties.

First, remember that the same principle applies after a user installs a mobile app. Can they demo more than just the basic functionality before they’re asked for payment or personal details to continue? How can you prove this is something they actually want?

Remember to use calls-to-action and signup walls tastefully, and only after your visitors have the information they need to make an informed decision. They shouldn’t have to hand over identification to explore your products or services. Let them learn about you and your product first.

Another thing you can do is offer a worthwhile trade. Give them something of value for their email address or phone numbers — such as a trial or sample, resources like e-books and whitepapers, a future discount or something else.

 is often used interchangeably with user interface  6 Areas Where UX Designers Need to Improve
Source: Indochino

The sign-up form above is a great example of how e-commerce sites can make collecting customer data more beneficial for both parties. With this form, Indochino is able to retrieve the data they want while creating a sense of customer loyalty. On average, loyal customers are worth up to 10 times as much as their first purchase, so offering 25% off right from the start is likely to help Indochino retain more customers and their wallets.

3. Give them a Reason to Show up in Person

This is important for brick-and-mortar stores and online-first retailers alike. Your audience lives in the digital and physical world and will always have an affinity for local events and in-store experiences. One report indicates that for every chain that closed stores in 2017, 2.7 chains opened additional locations.

 is often used interchangeably with user interface  6 Areas Where UX Designers Need to Improve
Source: Nordstrom

Customers aren’t abandoning brick-and-mortar yet — but they need a reason to come out and see you:

You could even sponsor local and charitable events to build name recognition and good PR in your immediate area.

Nordstrom does a great job of using technology to bridge the gap between physical and digital. Customers can explore merchandise on their desktop or through Nordstrom’s app and request specific items to be set up in an in-store dressing room in their size. This is a great way to create customer engagement with a brand’s applications as well as engagement with their physical store.

4. Make It Effortless for Users to Provide Feedback

Step one: Live by the mantra “improve 1% every day.” It’s common for us to be too close to our products, services and web properties to see their flaws clearly. However, it’s easy to provide interactive forms and surveys throughout the year so clients can suggest ways to make your products and customer service better.

Step two: Providing user surveys might help curb some disappointed user reviews on your website or your online marketplace presence. When it doesn’t, make sure receiving a response is part of the expected user experience. Respond to negative and positive reviews and comments alike, whether on social media, a marketplace, a user forum or elsewhere. This goes a long way toward making your brand seem more human and amenable to change.

5. Revamp Your Search Function for Ease-of-Use

 is often used interchangeably with user interface  6 Areas Where UX Designers Need to Improve

Too many websites make it difficult for customers to find what they’re looking for — or don’t include this functionality at all. Improve your website search function by keeping usability and user experience in mind the whole way through:

  • Include an easy-to-find search function on every page.
  • Provide advanced filters after the initial search results are displayed, not before.
  • Make sure the function searches the whole website and not just the current subsection.
  • Give users a hand with spelling errors by providing similar matches.

Why does Google have a near-monopoly on an internet search? Because it consistently delivers the most relevant results Use this as your model for search feature usefulness.

Want to go a step above and beyond? Take some ideas from Wayfair which is one of the few retailers who have implemented visual search on their mobile site. With mobile shopping continuing to grow, this is a great way to showcase that your brand knows how your customers are using their devices.

6. Figure Out What Your Unique Value Proposition Is

Somebody wise once said, “selling is a transfer of feelings.” Given the sheer number of choices in each industry and marketplace, customers need an emotional connection with your company and brand — “this product makes me feel something” — rather than just a practical one — “this product seems empirically better than the rest.” As before, ask yourself some questions to tackle this potential user experience weak point:

  • How can you provide additional perceived value? Perhaps by offering a smooth and appealing website, products enjoyable to unbox, etc.
  • Tell a story. How can what you offer to fulfil a need and occupy a place in your customers’ lives?
  • What do you do differently? Sustainable manufacturing? Zero emissions? Giving back to employees and/or the community?
  • Do competitor research. Which similar products rank better than yours in search engine results? Is there something obvious about their presentation that sets them apart?
  • Do you have consistent and appealing branding? Does it look like passion goes into every detail? Think about the logo, colour scheme, typography, iconography, product photos and more.
  • Do you exude personality in customer interactions and on social channels?

In short, sticking the landing when it comes to UX means you have to be more than a collection of products. You need to frame yourself as a humanistic institution, in every way you can.

If there’s a tidy conclusion here, it’s to remember to put yourself in the customers’ shoes as early in your business development process as possible. It’s pretty natural to want to jump ahead to product development or focus on something else, but UX consideration can be part of a strong foundation for future success.

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Domains

.LIVE: TLD of the Fortnight

‘Live’ has become quite the buzzword these days – be it Facebook Live, live streaming a cricket match, a live Coldplay concert, or simply consuming live world news from the comfort of your home.

Allow me to share a few numbers from Techjury to emphasize my point:

  • 80% of consumers prefer to watch live videos from a brand than read a blog (Source: Livestream)
  • By 2020, live streaming is expected to account for 82% of all internet traffic (Source: Go-Globe)
  • The streaming industry is estimated to reach $124.6 billions by 2025 (Source: MediaKix)
  • Breaking news make up 56% of most-watched live content (Source: Livestream)
  • 35% of marketers use live video (Source: MediaKix)
  • Viewers spend 8x longer watching live videos than on-demand (Source: Tubular Insights)

In stark contrast to early years where we waitedfor information, live serves in the immediate. A .LIVE web address does just that – it puts you in the center of the action and conveys immediacy. A .LIVE brings you in direct and instant involvement with the event, the concert, the interview or that cricket match.

Why offer .LIVE to your customers?

 has become quite the buzzword these days  .LIVE: TLD of the Fortnight

Brands using .LIVE

 has become quite the buzzword these days  .LIVE: TLD of the Fortnight
box.live

With over 560,000 websites already using the word ‘live’ in their domain address (source: WHOIS), now is the right time to start offering .LIVE!

The ResellerClub Advantage

With ResellerClub, you can register .LIVE at a special price of $18.99 $1.99 valid only till 30th June, 2019! Don’t miss the opportunity! Login & set prices now!

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Categories
Domains

New gTLD Report – May 2019

The Summer Savings Promo on the ResellerClub website, the registration numbers recorded by .ONLINE, .XYZ and .TOP and the 285% climb in the registration of the new entrant .WORLD –  all contributed to a 17% spike in the total registrations of the new gTLDs in the month of May.

Let’s dive in to find out which new gTLDs, along with .SITE and .FUN  made it to the top 15 in the month of May.

The new gTLDs that made it to the top 15 list are as follows:

New gTLD Report – May 2019
Infogram

*Registration Numbers Facilitated by ResellerClub

.ONLINE:  With a 19% climb in its registration numbers during the month of May, this new gTLD was able to fight its way back to the top spot. Being sold at the promo price of $3.99 has helped .ONLINE record the highest registration for the month and thus has been able to grab a 20% share of the total new gTLDs registered.

.XYZ: The new gTLD that witnessed a 112% spike in its registrations during the month of May was .XYZ. The popularity of this new gTLD coupled with the promo price of $0.99 has assisted in boosting its registration in the global markets. .XYZ, that moved up a rank was able to capture a 19% share of the total new gTLDs registered in May.

.TOP: Following the lead of .ONLINE and .XYZ, was .TOP that secured the third spot in the trending list and grabbed a 16% share of the total new gTLDs registered in May. The promo price of $2.99 has been sending registrations of this new gTLD soaring in the global markets.

.SITE: This new gTLD was able to hold onto its fourth spot with a 9% spike in its registration numbers during the month of May. The drop in the price of .SITE to $1.99 has helped boost its registrations in the global markets. This new gTLD was able to capture an 8% share of the total registrations.

.FUN: The new entrant to the top 5 list was .FUN, which saw a sharp rise of 72% in its  registration numbers during May. The promo price of $0.99 helped surge the registration of this new gTLD and was thus able to grab the fifth spot with a 4% share of the total new gTLDs registered.

While registrations of .CLUB rocketed to a 346% in the month of May, the new entrant .WORLD stumped us with a 285% spike in its registrations..GLOBAL, that represented the TLD of the fortnight  in May also witnessed a 282% climb in its registrations owing to its promo price of $11.49..LIVE was able to secure the sixth spot with 2% jump in its registrations during the month of May.

Here’s a peek into the exciting domain promos we’ve got lined up for the month of June:

  1. Resell .LIVE,  the TLD of the Fortnight for June at just $1.99,
  2. Help your customer’s build a website for their business with a .SITE domain at just $1.99
  3. Get the all time trending domain extension .XYZ at just $0.99 for your customers!

And that’s it folks!

Check out all our trending domain promos here and get the right one for your customer’s business

You can also head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just look out for the posts with #domainpromos. See you there!

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Categories
Hosting

All You Need to Know About Hypervisors

Sitting at the core of virtualization is a well-known but little-discussed technology called the Hypervisor. The hypervisor is a layer of software which enables single hardware to host multiple, isolated virtual machines. It also helps with the management of those virtual machines. But before we talk about how the hypervisor works, the types of hypervisors and the benefits of this technology, let’s put some basic definitions in place. We’ll start with a technology that is tied very closely to hypervisors – virtualization.

What is virtualization?  

Virtualization is the creation of a “virtual” form of a resource, such as a server, a desktop, an operating system, storage space, network or files. With virtualization, traditional computing is transformed, as these resources become scalable as per a client or organisation’s needs. Virtualization has been around for decades and is now split into three distinct types – Operating System (OS) virtualization, hardware virtualization and server virtualization.

Virtualization is used to consolidate workloads, systems and multiple operating environments on one single physical system. Essentially the underlying hardware is partitioned, and each partition runs as a separate, isolated Virtual Machine – which has its own Operating System. Now, this is where the hypervisor comes in.

What is a hypervisor?

The function of partitioning, or more specifically, abstracting and isolating these different OS and applications from the underlying computer hardware is what the hypervisor does. Therefore, it wouldn’t be incorrect to say that virtualization is enabled by the functions of the hypervisor.

What this means is that the underlying hardware (which is known as the host machine) can independently operate and run one or more virtual machines (known as guest machines). The hypervisor also helps manage these independent Virtual Machines by distributing hardware resources such as memory allotment, CPU usage network bandwidth and more amongst them. It does this by creating pools of abstracted hardware resources, which it then allocates to Virtual Machines. It also can stop and start virtual machines, when requested by the user.

Another key component of hypervisors is ensuring that all the Virtual Machines stay isolated from others – so when a problem occurs in one Virtual Machine, the others remain unaffected. Finally, the hypervisor also handles the communication amongst Virtual Machines over virtual networks – enabling VMs to connect with one another.

How does a hypervisor work?

To understand how hypervisors work, it’s important to understand – what are the types of hypervisors? How do they work? What is the difference?

There are 2 types of Hypervisors. They’re also referred to as Native or Bare Metal Hypervisors (Type 1) and Hosted Hypervisors (Type 2).

Type 1 Hypervisors:

Type 1 hypervisors run on the host machine’s hardware directly, without the intervention of an underlying Operating System. This means that the hypervisor has direct hardware access without contending with the Operating System and drivers.

Sitting at the core of virtualization is a well All You Need to Know About Hypervisors

Type 1 is widely acknowledged as the best-performing and most efficient hypervisors for enterprise computing. The ability to directly assign resources makes these hypervisors more scalable, but the advantages go further than that:

  1. Optimisation of Physical Resources: Organisations often burn funds quickly by buying separate servers for different applications – an endeavour that is time-consuming and takes up data centre space. With Type 1 hypervisors, IT can utilize server hardware, which frees up data centre costs and real estate and cuts down on energy usage.
  2. Greater Resource Allocation: Most Type 1 hypervisors give admins the opportunity to manually set resource allocation, based on the application’s priority. Many Type 1 hypervisors also automate resource allocation as required, allowing resource management to be a dynamic and customised option.  

The best-known examples of Type 1 hypervisors are VMware’s ESXi and Microsoft’s Hyper-V.

Type 2 Hypervisors

Typically, these hypervisors are built on top of the Operating System. Because of its reliance on the host machine’s underlying Operating System (in direct contrast to Type 1), it is referred to as “hosted hypervisor”. The hypervisor runs as an application within the Operating System, which then runs directly on the host computer. Type 2 hypervisors do support multiple guest machines but are not allowed to directly access the host hardware and its resources. The pre-existing Operating System manages the calls to the CPU for memory, network resources and storage. All of this can create a certain amount of latency.

Sitting at the core of virtualization is a well All You Need to Know About Hypervisors

However, this is only the case for more complex and high-performance scenarios. Type 2 hypervisors are still popular home and test labs.  Furthermore, Type 2 hypervisors come with their own set of benefits, like:

  1. Type 2 Hypervisors are much easier to set up and to manage as you already have an Operating System to work with.
  2. It does not require a dedicated admin.
  3. It is compatible with a wide range of hardware.

Examples of type-2 hypervisors include Oracle Solaris Zones, Oracle VM Server for x86, Oracle VM Virtual Box, VMware Workstation, VMware Fusion and more.  

KVM

KVM (Kernel-based Virtual Machine) a popular and unique hypervisor – seeing as it has characteristics of both Type 1 and Type 2 hypervisors. This open sourced virtualization technology is built into Linux, and more specifically turns Linux into a hypervisor.

To be clear, KVM is a part of the Linux code, which means it benefits from every Linux innovation or advancement, features and fixes without additional engineering.

KVM converts Linux into a Type-1 (native/bare-metal) hypervisor. It is a secure option, that gives you plenty of storage, hardware support, memory management, live migration of your VM (without any service interruption), scalability, scheduling and resource control, low latency and greater prioritization of apps. KVM also creates more secure and better isolated Virtual Machines, while ensuring that they continue to run at peak performance. Excited to use all of these features? Well, when you sign up for a Linux VPS Hosting plan with us, KVM will automatically become a part of the packages you create. Check out our array web hosting packages, here.

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