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Hosting

Which Hosting Should you Choose for your Online Business?

Knowing your product and business niche is of utmost importance, as the success of your business depends on your product, your marketing abilities, and how well you know your customers. However, when it comes to online businesses there are two more critical things that you should take care of. First, the domain name of your business website and second, your hosting – viz. type and service provider. 

Choosing the perfect domain name is comparatively easy but with the many hosting options available it can be slightly overwhelming and confusing which to choose. Worry not! The aim of this article is to help you understand which hosting you should choose for your online business. So without further ado, let us begin. 

First things first, let us see the various types of hosting options available today:

  1. Shared Hosting
  2. VPS Hosting
  3. Dedicated Hosting
  4. Cloud Hosting
  5. Reseller Hosting
  6. CMS Hosting

    1. WordPress Hosting
    2. Magento Hosting
    3. Joomla Hosting
    4. Drupal Hosting

Phew! Too many aren’t they? And confusing too, especially if you are a first time user. Before we delve deep into all these hosting options. Let us first figure out which hosting is the best for you, for this we will consider ‘website traffic’ as our metric.

If your website traffic falls under the range of: 

Traffic Range Type Go for this
5k – 10k visitors/day New SMB/blog Shared Hosting
>10k and <30k visitors/day A high surge in traffic Cloud Hosting
>10k and <30k visitors/day Steady traffic VPS Hosting
>30k visitors/day Medium-large business Dedicated Hosting
>10k and <30k visitors/day CMS based website eg: WordPress CMS Based Hosting
No set range as this hosting is basically used to share part of your server. WebPro i.e web designer or developer Reseller Hosting

Now, that you’ve figured the hosting you should choose for your website let us see in-depth about these hosting types:

  1. Shared Hosting

    Shared Hosting, is a traditional hosting type where a single physical server is shared amongst multiple websites. Apart from the server space, resources like bandwidth, storage, disk space etc. are also shared.  

    Features: Some of the prominent features of Shared Hosting are, it is easy to manage and offers high performance to websites that get low to moderate traffic.

    Cost: Shared Hosting is the cheapest hosting amongst all the hosting types.

    Ideal for: Shared Hosting is ideal for websites that receive low traffic be them e-commerce website or blogs.  

    The ResellerClub Advantage: Even though Shared Hosting divides its resources amongst multiple websites, it has a lot of advantages. To name a few:

    • it comes with a free cPanel using which you can monitor your domain and its add-ons,
    • it allows free website migration from one web host to another,
    • it comes with varnish cache. Thus, even though the server is divided among several websites,  if you are a low-traffic website your website loading speed isn’t affected. 

  2. VPS Hosting

    VPS or Virtual Private Server Hosting is traditional hosting where a single physical server is partitioned into multiple smaller virtual servers. This partitioning is done with the help of a software called the hypervisor. Post the partition, the individual virtual servers or virtual machines (VMs) act as independent servers each with a dedicated set of resources without being dependent on the other servers or their resources. VPS can be said to be a bridge between Shared and Dedicated Hosting.

    Features: VPS Hosting offers greater flexibility and control of the server as you get full-root access of the server. Apart from this, it offers instant scalability of resources, power-packed performance and is reliable as all servers are isolated from one another.

    Cost: VPS Hosting is costlier than Shared Hosting, however, it is cheaper compared to Dedicated Hosting.

    Ideal for: Growing businesses and blogs with variable traffic ranging from moderate to high. 

    The ResellerClub Advantage:  If you are a Reseller then VPS Hosting is an ideal choice as you can sub-divide your server for multiple clients. 

    • VPS Hosting by ResellerClub is setup instantly & powered by KVM, a powerful virtualization infrastructure
    • Free SSD (Solid State Drives) for powerful read/write performance along with instant scalability. 
    • Apart from this, our VPS Hosting is reliable and loads fast even if you are a high traffic website/blog. 

  3. Dedicated Server Hosting

    Dedicated Server Hosting helps you host and manage your website without sharing server space with any other website. In Dedicated Server Hosting, you get complete administrative control of your hosting server. Moreover, your website is secure and loads faster as no other website is sharing the server space. 

    Features: Dedicated Hosting offers complete control of your physical server with full root access including all the resources like CPU, RAM, OS, etc. thus you are free to customise your hosting environment.

    Cost: Dedicated Hosting is the costliest of all the hosting types available.

    Ideal for: Dedicated Hosting is ideal for large businesses who deal with huge data and receive a great amount of traffic on a daily basis. 

    ResellerClub Advantage: Dedicated Server Hosting by ResellerClub is built on state-of-the-art architecture and offers you the following advantages:

    • Instant provisioning of the server using OpenStack, an IaaS platform
    • Easy management of multiple clients using hosting management panels like WHM and cPanel
    • Efficient server performance using Supermicro blade chassis  
    • Full-root access and 99.9% uptime guarantee 

  4. Cloud Hosting

    Cloud Hosting is an interconnection of several servers across instances and/or devices. Virtualisation plays a key role in Cloud Hosting, especially in terms of the division of resources for each server. Here, the servers are isolated from each other and the resources easily scalable. 

    Features: Quick and easy scalability of resources, no single point of failure, high security, blazing fast website loading speed and 99.9% Uptime guarantee. 

    Cost: Even though Cloud Hosting falls under the expensive bracket when compared to Shared Hosting, given its innumerable features it is, in fact, cost-effective. 

    Ideal for: Cloud Hosting is ideal for growing online businesses, websites with dynamic content, and moderate to low traffic websites.

    The ResellerClub Advantage: Cloud Hosting with ResellerClub comes with 

    • free Hosting Management cPanel to help you manage your website better
    • data mirroring to keep your data safe in case of sudden server failure
    • instant setup & installation, and much more.

  5. CMS Hosting

    CMS (Content Management System Hosting) is a generic way of representing a hosting type in accordance with the CMS you are using for your website. One of the most widely used CMS is, WordPress and hence WordPress Hosting is the ideal choice for it over other hosting types. At ResellerClub, we offer 4 different types of CMS Hosting services viz. WordPress Hosting, Magento Hosting, Drupal Hosting and Joomla Hosting.

    Features: Offers a stable hosting infrastructure, customised support and caters to the needs based on the CMS type chosen. Apart from this, it comes with a hosting management panel like cPanel, email hosting etc. 

    Ideal for: Any CMS based website for small-medium sized business. 

    The ResellerClub Advantage: Any CMS Hosting viz. WordPress Hosting, Joomla Hosting, Magento Hosting and Drupal Hosting with Resellerclub comes with 

    • 1-click software install
    • lightning fast website loading speed 
    • integrated caching and CDN
    • intuitive dashboard, automatic updates, and much more.

  6. Reseller Hosting

    Reseller Hosting is the ideal type of hosting for WebPros who are in the reseller business or plan to start their own hosting business. It helps you cater and manage your clients easily viz. It allows you to create customised plans and packages which you can later sell to your customer keeping a margin with the aim of earning a profit. 

    Features: It offers high disk space and bandwidth along with Billing and Hosting management dashboard to seamlessly manage the multiple clients. Along with this, it even offers you WHMCS panel and over 800+ products that include domains, hosting, SSL, email, themes, etc. services to cater to your clients. 

    Ideal for: Reseller Hosting is ideal for WebPro who wish to start their own hosting business. 

    The ResellerClub Advantage: Reseller Hosting offers you white-labelled services i.e you can offer your services to your clients under your own brand name. This helps you further your business and establish your business in the market, making you a one-stop-shop for all things domains and hosting. 

Final thoughts:

The choice of your chosen hosting greatly determines how well your website caters to your customers. The right choice of hosting is sure to keep them happy and coming back to you, whereas the wrong choice could result in either them not being happy or you paying more than what you should be based on your traffic. So, analyse your traffic and business before making the final choice. All hosting types are good, it all depends on the size and type of your business to make it a profitable venture. Choose wisely!

If you have any queries, you can drop us a comment below or get in touch with our support executives and we’ll be happy to help you!

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Uncategorized

Build a WordPress Website in 7 Steps with Zero Coding Efforts!

With the advent of technology, the world has moved online; and those who haven’t, are on their way. Website creation is gaining momentum with tons of content creators, businesses, groups, etc. establishing their online presence on the internet. 

While everyone may not have the expertise to build a website from scratch, everyone does have several options available to use easier methods to get the same results. Creating a WordPress website using free themes, especially, is often the most preferred and the easiest option to get online without the hassles of coding.

Let’s find out how you can effortlessly build a sleek WordPress website using the free WordPress themes in just 7 steps, shall we?

Step 1: Create a WordPress account

The first and foremost step in building a WordPress website is to create a WordPress account. If you are signed up with ResellerClub, you can go to www.resellerclub.com, log into your account, and select websites from the options given. Select a plan that best suits your needs: Starter Lite, Performance Lite, Professional Lite or Business Lite. In case you do not have a domain name, you can choose a domain name for the website.

 Website creation is gaining momentum with tons of content creators Build a WordPress Website in 7 Steps with Zero Coding Efforts!

Step 2: Check the availability of your domain

While buying a domain for the website, here are a few key tips that you can bear in mind:

  1. Ensure that your domain will contain the name of your company. It helps with respect to branding and also because domain names are crucial from a search engine point of view. 
  2. Let your domain name be unique and easy to pronounce as well as remember. 
  3. It would be a good idea to choose a .COM domain since it’s a widely known and preferred TLD. Also, it is better to avoid using punctuations like dash or comma in the domain name.

 Website creation is gaining momentum with tons of content creators Build a WordPress Website in 7 Steps with Zero Coding Efforts!

You will get an order summary of your domain which will look like this:

 Website creation is gaining momentum with tons of content creators Build a WordPress Website in 7 Steps with Zero Coding Efforts!

Step 3: Manage your WordPress account

To manage your WordPress account, go to your OrderBox account and click on the ‘Manage Website’ option.

 Website creation is gaining momentum with tons of content creators Build a WordPress Website in 7 Steps with Zero Coding Efforts!

You will then be directed to the WordPress control panel.

 Website creation is gaining momentum with tons of content creators Build a WordPress Website in 7 Steps with Zero Coding Efforts!

Here, you can manage your DNS setting, add FTP accounts as well as your email accounts for the WordPress website. Click on the DNS option to get two name servers. Once you assign the nameservers to the domain, wait for 24 hours to allow the changes to take place. In the meanwhile, you can create an FTP (File Transfer Protocol) account to allow the transfer of files on the website. 

Also, it is ideal to install an SSL certificate to ensure the security of the website. After filling all the details, click on ‘Install WordPress’ to download the WordPress website.

Step 4: Install WordPress with one click

Go to the control panel of your hosting account and click on the ‘Install WordPress’ tab after you have uploaded all the files through FTP and made DNS settings. You can do so by following these steps:

  1. Log in to your hosting account – Done
  2. Go to your control panel – Done
  3. Look for the ‘WordPress’ or ‘Website’ icon – Done
  4. Choose the domain where you want to install your website – Done
  5. Click the ‘Install Now’ button and you will get access to your new WordPress website.

This is how a WordPress dashboard looks:

 Website creation is gaining momentum with tons of content creators Build a WordPress Website in 7 Steps with Zero Coding Efforts!

Step 5: Find a theme of your choice

This is the most fun part of the process! After installing WordPress to the domain of your choice, you will see a clean, barebone site. You can go to the dashboard of your new WordPress website and select a theme that you want. 

Now, the best part is that there are tons of free themes available for you to choose for your website! But choosing the most appropriate one can get a bit difficult. So, to keep matters simple follow this guideline:

  1. Ensure that the theme is relevant to the category of your business.
  2. Choose a theme that is not only clean but also eye-pleasing.
  3. Look for a theme that makes it easy for your customers/visitors to navigate.

You can access more than 1000 themes by going to the sidebar, clicking on ‘Appearance’ to see the ‘Themes’ option. Spend your own time browsing these themes for they are really well-designed and category-specific.

 Website creation is gaining momentum with tons of content creators Build a WordPress Website in 7 Steps with Zero Coding Efforts!

Also, as a thumb rule, look for themes that are ‘responsive’. Meaning, these themes are mobile-responsive and will automatically adjust to the screen sizes of mobile devices. That way, the appearance of your website will be consistent for every single user visiting your website using their mobile phone.

Once you’re done with selecting them, you need to install it. To install a theme, click on ‘Install’ and then ‘Activate’ to run that particular theme.

 Website creation is gaining momentum with tons of content creators Build a WordPress Website in 7 Steps with Zero Coding Efforts!

Step 5: Add new pages and content

To add new pages to the website, go to the sidebar and click on ‘Pages’. Next, click on the ‘Add new’ button and create as many new pages as you want. At a basic level, a website should consist of the following pages:

  1. Homepage
  2. About us page
  3. Contact page
  4. Products and Services/Offerings page

If you want your new page to be linked to the navigation bar then, you need to:

  1. Save the changes you have made by clicking on the ‘Update’ button.
  2. Click on the ‘Appearance’ button and go to ‘Menus’ on the sidebar
  3. Now, find the page that has been created and add it to the list by clicking the checkbox next to it. Lastly, click on ‘Add to Menu’.

Step 6: Adding and editing your posts

Once you are done adding new pages to your website, start adding posts to create content on your website. You can also get started with a blog to talk about your business/product.

To carry out this action, follow these steps:

  1. Go to ‘Posts’ and click on ‘Categories’ to create a new category
  2. Create a blog post by going to ‘Posts’ and then ‘Add New’.

After creating your category, simply add it to the menu and you are good to go!

 Website creation is gaining momentum with tons of content creators Build a WordPress Website in 7 Steps with Zero Coding Efforts!

Step 7: Get set to publish

Once you are done with all the content, just give your website a final glance and make edits wherever required. Once you think you’re happy with the content that you’ve added, push the ‘Publish’ button to get your website live.

Once you get the hang of it, you can also add plugins to your WordPress website. For example, if you need your customers to get in touch with you, you can install a ‘Contact form’ plugin for the website. 

Once you’re through with these 7 steps, you will have reached the end of the process…and voila! You now have your very own website up and running, and available for the world to visit!

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Uncategorized

Linux Distros to Try Out in 2019

Technology changes every day – it’s a dynamic and surprising field. Every year, new innovations, new versions and new advancements take the place of the old, making for better experiences. Today, we’re going to discuss about Linux Distros. More specifically, the most polished versions of Linux Distros that are available to us this year – 2019. However, before we do that, a refresher course seems necessary. If you’re new to the subject, don’t worry. We’re going to answer some fundamental questions! What is a Linux Distro? What are the types of Linux Distros? Finally, we’re going to talk about the best Linux Distros of 2019. So, let’s start with the first question:

What is a Linux Distro?

A Linux Distro (full form distribution) is an Operating System, which is made from a software collection based on the Linux Kernel. Those who use Linux usually obtain this Operating System (OS) by downloading a Linux Distro, which is easily available for a wide range of systems like personal computers, embedded devices and even powerful supercomputers. This is a Linux package management system. 

This operating system is in direct contrast to Windows or Mac OS. When it comes to Windows, Microsoft compiles all the parts of the OS and releases and distributes it as a single package. To buy Windows, you’ll need to select one of the packages that Microsoft offers. Linux doesn’t work the same way because of a fundamental difference: the Linux Operating System isn’t created by one, single organisation. Different people and organisations work on different elements, like the Linux Kernel (the core component of the OS), the X server (which creates the graphical desktop), the GNU shell utilities, the desktop environment (which utilises the X server in order to provide a graphical desktop) etc. All these open-source components are produced independently of each other and are distributed in source code form. 

Now you could take the source code from all these independent programs and compile them yourself. However, this is a time-consuming process, not to mention the kind of effort you’ll need to put in to make sure all these different programs work together. The Linux Distro does all of that hard work, compiling it together and offering it as a single Operating System that you can then install on your system. The packages are simple, fast and easy to install. Which brings us to our next question: what are the types of Linux Distros?

Types of Linux Distros

There are broad classifications of Linux Distros, that we’ve put down here. Most of them are centred around what these Distros are designed for:

  1. For home users, enterprise users or power users
  2. Distros that are supported on different hardware types, those that are platform-specific, or certified by a platform vendor
  3. For desktops, embedded devices or servers 
  4. For the highly specialised or general purpose for particular machine functions (for e.g. firewalls, computer clusters or network routers)
  5. Created for comprehensiveness, usability, security or portability

So, it’s clear that there are a lot of different Linux distributions. Some like Fedora, refuse on principle, to include closed source software. Others, like Mint, allow closed sourced software to make it easier for users. Many include different default software, for e.g. Ubuntu includes Unity, Fedora uses GNOME Shell and Mint uses Cinnamon. 

The other differentiators of Distros are the use of different package managers and more.  

The variety can be confusing, and you may be asking yourself – what Linux Distro should I use?

Well, as you’ve seen above different Linux Distros are designed for different purposes. The Linux Distro you choose will be based on what you choose to do and your own personal preferences. For a desktop user, a simple Distro like Ubuntu or Mint should suffice. Or you could choose Fedora or openSUSE. 

If you’re looking for more stability, and a well-tested system, you could look at Debian, CentOS or Ubuntu LTS. The choice is entirely yours, and in 2019 there are some exciting ones to choose from:

  1. Ubuntu: One of the most popular Distros and one of the most widely used Distros, Ubuntu is a simple and productive option. Ubuntu 18.10 is full of new features that improve the user experience, such as GNOME 3.30, greater battery life for laptops, support for fingerprint scanning, Linux kernel 4.18 and faster installation and boot times.  You can also explore the more recent Ubuntu 19.04, which was released on April 18th, 2019. 
  2. Mint: Those looking to shift from a Windows or Mac OS platform, may want to look at Linux Mint. This Distro comes with the choice of four desktop environments (Cinnamon would be the closest to the Windows environment). Resource-wise, Mint is a good option as it is light, loads quickly and uses less memory than Ubuntu. It is also a stable option and is conservative when it comes to updates.
  3. Antergos: Antergos adheres to some pretty great principles – clean, simple, modern, versatile and practical. It is always fresh and never frozen, which means it’s on a rolling release cycle, so you don’t have to download and install new builds as and when they are available. This principle also extends to the applications, which means you don’t work with outdated software. Antergos is based on Arch Linux but comes without its complications. Another benefit of this Distro is that it is 100% functional from the box. Antergos is said to be the “prettier” of all Linux-based Distros and is a pretty good start for newcomers.
  4. Fedora: This is a flexible and innovative OS that offers three separate options, based on your needs. A workstation, cloud-centric version and server version are all available. Fedora primarily uses the GNOME interface but also allows other versions for different desktop environments. It also has frequent version updates, which are sometimes just weeks and months apart. This is to your advantage as it keeps you on the cutting edge of Linux development. 
  5. Manjaro: This is a simple and user-friendly OS based on Arch Linux. Manjaro has an intuitive installation process, automatic hardware detection, conducts stable updates with every release and more. It comes with a variety of flavours like GNOME 3.26, KDE 5.11, Mate 1.18, Cinnamon 3.6. Budgie 10.4 and Xfce 4.12.  Manjaro is also backed by a large software repository and a community that will extend its assistance to both newcomers and advanced users, alike. 

There are a variety of other Distros you can look at, such as openSUSE, CentOS, Gentoo (for experienced users), Arch Linux (for gamers), POP Linux, Debian, Solus and Zorin. 

Each of these options provide excellent features. At ResellerClub, we also believe that you need to be spoilt for choice, which is why we offer, Ubuntu, Fedora, Debian and CentOs in our Linux VPS server specs. You can look at our VPS Hosting Packages, which are secure, stable, pack power and performance and provide you with great infrastructure, here.  All you need to do is look at the packages and the variety of distros and make the choice that works best for you!

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Domains

Celebrating 9 years of .CO with a special offer!

.CO, the popular domain extension completes 9 years in the industry! We’re celebrating with a special anniversary price of just $24.99 $1.39 only till 25th July!

.CO which started out in 2010 as a ccTLD for Colombia grew to become a popular domain extension for many generic websites. Today, .CO among the top performing extensions.

 the popular domain extension completes  Celebrating 9 years of .CO with a special offer!
Source: domaintools.com

Why is .CO so popular?

  • Easy to remember by virtue of being 2 characters only

  • Globally understood and used worldwide

  • Available for the domain name you want

You don’t need to go anywhere else! Additionally, .CO conveys a whole lot – COmmunity, COrporate, COmmunicate, COmpany and much more

.CO is especially great for innovators, startups, entrepreneurs, organisations, communities and just about anyone looking for a TLD.

Quick Numbers

Let’s look at .CO’s run-rate with some numbers since their launch in 2010:

 the popular domain extension completes  Celebrating 9 years of .CO with a special offer!
Source: https://www.go.co/company/

The future is looking promising as well. According to w3tech.com, .CO is used by 0.6% of all the websites and it’s only been increasing. The continued upward trend of .CO is proof enough that this TLD is here to stay!

 the popular domain extension completes  Celebrating 9 years of .CO with a special offer!

The 9 year Celebrations

.CO has every reason to celebrate as it closes in on a decade! From a ccTLD to a preferred extension world over, this success is huge! To celebrate, .CO is offering this extension at an anniversary special price of just $24.99 $1.39 only till 25th July! It’s an offer you can’t refuse!

Login now to set prices & make your profits!

 the popular domain extension completes  Celebrating 9 years of .CO with a special offer!

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Design

Storytelling Principles and Their Impact on UX

Muriel Rukeyser was right when she said – “The universe is made of stories, not of atoms”.

In our day-to-day lives, we consume a steady stream of stories – be it while reading a book, listening to a colleague explain a business concept, or even while watching an advertisement. There’s a reason why humankind chose to use stories and illustrations to pass on knowledge; even during times before language made its debut. 

But why build stories, you may wonder. Stories have an innate tendency to stay in our minds in ways that hardcore facts and statistics cannot. They are more understandable and memorable because they appeal to the human mind in a way that it functions – state a series of actions/experiences/facts → attach meaning. 

Brands have identified the potential of storytelling and are optimizing it to lure potential customers. The idea is to weave a story around their products and the problems they solve and make the user go through a journey before he/she falls for that CTA. Now, this can be done through ads and blog posts, but the real deal lies in using visual storytelling through your website design. Users tend to check websites more than social media platforms or blogs mainly because a website is the one property that validates the authenticity of the brand. If done right, visual storytelling can compel users to act in the way marketers want them to act without using over the top visuals, loud colours, or annoying pop-ups.

According to Don Norman, great products and services always affect us on three levels – visceral, behavioural and reflective. Using these touchpoints, infusing storytelling in UX can help users in a host of ways. Let’s go through the top 3, one by one:

1. Stories help us understand 

Stories are replete with emotional triggers. These triggers give rise to feelings, these feelings resonate with our experiences from the past, and thus, help us understand the idea better. Shoving the product in your users’ faces won’t cut the chase. It’s imperative that your design speaks to your users.

Muriel Rukeyser was right when she said  Storytelling Principles and Their Impact on UX
Source: Mailchimp

2. Stories help us remember

We have a tendency to process stories deeply; and that’s what helps us remember them. Your users may not be able to recall your product at the top of their mind, but they will always remember a web page/design that carved its impression on their minds.

Muriel Rukeyser was right when she said  Storytelling Principles and Their Impact on UX
Source: ZocoDesign

3. Stories help us decide

A well-told story has the capability of influencing our minds. Much like how we expect a story to end with a hard-hitting moral, a story-bound UX design can help users in finding a purpose to their scrolling. A convincing story will always attract a reaction.

Muriel Rukeyser was right when she said  Storytelling Principles and Their Impact on UX
Source: Bellroy

What can you do to achieve this impact?

As a UX/UI designer, there’s a lot you can achieve by simply setting a flow to your website. Just like any good story, your web page design must consist of 3 sections – a beginning, a middle, and an end. Other than this, there are a couple of formulae which can prepare you to come up with a convincing story-laden UX design:

1. Your user has to be the hero

Your users need to feel important. They are the ones who the story is meant for, so it matters what they like, what they dislike, what makes them comfortable, and what they are looking for. As a UX designer, your job is to help them get to the end of the story. Precisely, customer is king. Period.

2. Your product has to be the supporting character

Without your users, your story won’t have a purpose. However, without your product, your users won’t be able to overcome their shortcomings. Hence, your product/service offering has to be the enabler that helps your hero i.e. your user accomplish what he/she has set out to achieve.

3. Begin with a conflict

The whole point of having a product to sell is to solve the users’ problems, or in some cases, to help them overcome a challenge. Conflicts are where stories begin. As a UX designer, it’s your responsibility to understand your users’ pain points, create a conflict, and use it to tell a story with the help of your design.

4. Context is key

Do not forget where your users are coming from, what are they looking for, where are they headed, and where do you want to lead them. This makes the flow of your website design incredibly important. Your story must speak the language of your users and convince them that they are in the right place.

5. Do not overdo it

Just like most things in design, it takes great skill to do more with less. The attention span of your users is (sometimes) less than that of a goldfish. You want to make the most of it, but that does not mean that you cram your design with a million elements and too much to read between the lines (or scrolls, in this case)

6. Aesthetics go a long way

Although the real deal here is your user, your product and their story, do not underestimate the power of your design elements. The font styles, font sizes, colours, and your theme in general, lay the foundation of your story.

7. Aim to get a reaction

Stories are meant to make you feel empathetic and experience all the emotions that flow with the story. If you want your users to do what you’re asking them to do, you need to tell them a story that resonates with them.

8. Take your feedback seriously

Feedback is invaluable. There’s only so much a designer, or anybody for that matter can view from their own viewpoint. Get people – your client, your users, the guy sitting next to you, etc. to scroll through your design. Watch their reactions, gather these insights and decide what you need to do with them.

The point we’re trying to make here is that crafting a good user experience is akin to telling a good story. Unless the experience doesn’t mean something, you won’t be able to create a need for a user who has landed on your website.

Do you have your preferred storytelling principles that you love to incorporate in your UX efforts? If yes, then we’d love to hear them! Do not forget to leave some of those in the comments section below. Also, it would be great if you could give us some feedback on the way we have covered this topic, and suggest topics that you would want us to cover on our blog.

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Categories
Marketing

Getting Mailchimp to Work with Shopify: Part 1 – Using Shopsync

MailChimp parted ways with Shopify a short while back. While each had their own set of reasons justifying the split, clients using these two services together are to be impacted in a major way. Mailchimp has provided a roadmap with a few different options that e-commerce store owners can opt for depending on the requirements of their ongoing and future marketing campaigns. However, before moving ahead with understanding how to get Mailchimp to work with Shopify, let us first take a look at what Mailchimp is and how it helps businesses.

Mailchimp is an email automation tool used to send out marketing and transactional emails in bulk – so if you have a business that caters to consumers online, it’s very likely you’re using a service similar to Mailchimp, or better yet, Mailchimp itself for sending out notifications and offers to your customers via email. Mailchimp, now a public company, owns more than 60% of the Email automation market, it is the go-to option for both brands and SMEs equally to start sending out emails for their online businesses. 

Shopify, on the other hand, has a similar level of dominance in the E-Commerce software market and is the second most commonly used E-Commerce platform after WooCommerce, with 800,000+ merchants on their platform and growing. Once Mailchimp for Shopify app was launched on Shopify apps store, it gave users ease to automate a lot of transactional and marketing emails further augmenting Mailchimp’s adoption and user base. If you happen to be a user who used these two services together it’s not the end of the world, there are many workarounds to keep Shopify and Mailchimp running together. We’ll be exploring those options in this series.

To be on the safer side, Mailchimp recommends that you integrate via a third party like ShopSync, Automate.io, Zapier, etc. before, disconnecting Mailchimp from Shopify. Further, subsequent to the installation of the new integration, it is recommended that you pause all active automation to avoid sending duplicate emails to your customers once the new automations are set up.

In this 3 part series, we’ll be discussing the different options Shopify store owners have to keep using Mailchimp’s platform where they’ve been collecting a lot of data over time. The focus of this article is integrating Mailchimp with Shopify using ShopSync. 

ShopSync is an app on Shopify built by a group of Shopify store owners and developers and was built specifically for this use case and has been live since March 2019. This is a completely free integration with features like trigger automation, customer segmentation, pop-up forms, recommended products, etc.

Following are the features you could use on ShopSync – 

  • E-commerce tracking and Reports’ feature
  • Product Content Block
  • Product Recommendation Content Block
  • Promo Code Content Block
  • Product Retargeting Emails
  • Pop-up Signup Form
  • Google Remarketing Ads
  • Merge Tags

Having seen what is ShopSync let us move on to the steps taken to integrate Mailchimp with Shopify using ShopSync.

Steps to Integrate Mailchimp with Shopify using ShopSync

Step 1

Log in to your Shopify store and click ‘App Store.’ Locate ShopSync on the list (or you can directly visit the app page here) and click ‘Add App’. Next, click on ‘Install App’ and then on ‘Connect’ Now, a popup window will appear come up in which you have to enter your MailChimp login information and then click on ‘Log in

MailChimp parted ways with Shopify a short  Getting Mailchimp to Work with Shopify: Part 1 – Using Shopsync
(Fig 1.1) ShopSync App page

Should you fail to do so, one of the issues that could be faced is the disruption of campaigns that have a product recommendation block.

MailChimp parted ways with Shopify a short  Getting Mailchimp to Work with Shopify: Part 1 – Using Shopsync
(Fig 1.2) ShopSync setup page

MailChimp parted ways with Shopify a short  Getting Mailchimp to Work with Shopify: Part 1 – Using Shopsync
(Fig 1.3) Shopify – Shopsync permissions

MailChimp parted ways with Shopify a short  Getting Mailchimp to Work with Shopify: Part 1 – Using Shopsync
(Fig 1.4) Mailchimp data consent page

After installing ShopSync and creating a new connection to your Shopify store, the next step is to pause and then migrate(Step 3) your active automations to ShopSync. This will prevent the sending of duplicate messages. The automations that need to be paused include abandoned cart notifications, order notifications, and product retargeting campaigns. 

Step 2
To pause your active e-commerce automations, go to the ‘Campaigns’ page and look into the drop-down(refer Fig 2.1) menu to get to the particular automation being sent from Shopify and then click ‘edit’. Now.’ Now, click on ‘Pause all emails’ or, for some automations, ‘Pause and Edit.’ Repeat the steps from ‘Edit’ and ‘Pause…’ for each automation.

MailChimp parted ways with Shopify a short  Getting Mailchimp to Work with Shopify: Part 1 – Using Shopsync
(Fig 2.1) Mailchimp campaigns menu(see edit dropdown)

Step 3

For the Migration, visit this link. The Migrations will automatically complete and after that, you can disconnect the Mailchimp for Shopify integration. 

MailChimp parted ways with Shopify a short  Getting Mailchimp to Work with Shopify: Part 1 – Using Shopsync
(Fig 3.1) Shopsync dashboard in Shopify

That’s it! You’ve successfully integrated your Mailchimp with your Shopify account and no longer need to depend on the Mailchimp for Shopify App – control what the integration does for you through ShopSync’s dashboard. The next part in this series, we’ll show you how to integrate your Shopify account with Mailchimp using Zapier and discuss the additional features Zapier offers compared to ShopSync.

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Categories
Domains

New gTLD Report – June 2019

The second quarter of this year has drawn to an end and just like that, we’re through with the first half of 2019! The month of June closed with a good 31% rise in the total number of new gTLD registrations. While it wasn’t surprising to see .SITE, .TOP, .ONLINE and .XYZ retain their spots in the top 5 new gTLDs with the highest number of registrations, we did see a remarkable improvement in the performance of a couple of other new gTLDs. Read on to know about the new gTLDs that made it to the top 15 in June 2019.

Here’s a look at the top 15 most registered new gTLDs that took the lead in the month of June:

New gTLD Report – June 2019
Infogram

*Registration numbers are facilitated by ResellerClub

.SITE: .SITE was the top contributor to this list with a whopping 211% spike in the registrations as compared to the month of May. The promo price of $1.99 which drove the registrations in the Global markets has been the primary reason for this new gTLD’s humongous growth in June.

.ONLINE: With a  16% share of the overall new gTLD registrations, .ONLINE has been a constant amongst the top 5 new gTLDs for the sixth month in a row. The fact that this new gTLD has had such an impressive streak in all the months of 2019 so far, goes to show how widely preferred .ONLINE is!

.TOP: The promo price of $0.99 drove the sales of .TOP  in June, thus helping it contribute to our top 5 new gTLDs list with a total share of 16%. As compared to the registrations that took place in May, .TOP registrations saw an increase of over 25% in the month of June.

.XYZ: As was the case in the month of May,.XYZ continued to retain its place in the top 5 new gTLD list in June. We are positive that this new gTLD will continue to remain in the top 5 in July as well since .XYZ will be available at an exciting promo price all throughout the month of July. Stay tuned for more details on this promo!

.FUN: .FUN made its way back to the top 5 registered new gTLDs in June. The promo price of $0.99 which was active all throughout the month of June ensured that the new gTLD continued to hold on to its spot in the top 5 in June as well. Not only that, .FUN registrations also grew by a good 64% in the month of June.

On the other hand, the registrations of .SPACE saw a phenomenal spike of 412%. The other new gTLDs that outshone the rest included .LIVE with a contribution of 3.41%, .CLUB with a contribution of 3.25%, .and STORE, .LIFE, .WORLD, .WEBSITE, .ICU and .GLOBAL with a cumulative contribution of 7%.

Here’s a quick overview of the exciting domain promos that we’ve lined up for July, so that you all can make the most out of them:

  • .XYZ at $0.69: Offer this versatile new gTLD to your customers at an incredibly low price and help them give their website a short and memorable domain extension.

  • .SITE at $4.99: Enable your customers to establish their online identity with a .SITE domain name at this exciting promo price!

  • .SHOP at $6.99: Have customers with e-commerce or brick-and-mortar stores? Offer .SHOP to them so that they can establish a prominent identity for their online shop.

That’s all folks!

Check our list of all the active domain promos we have, offer them to your customers and let them choose the right one for their business.

You can also head to our Facebook or Twitter pages to get all the updates about our ongoing domain promos. Remember to look out for the posts with the hashtag – #domainpromos. 

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