Categories
Uncategorized

Perfect Guide: A Step-by-Step Workflow for WordPress Development

Did you know WordPress powers 34% of the internet, which is 4% more than how it was in 2018? WordPress hosts 37.5 million websites, and among them, The New Yorker, TechCrunch, Variety, TED, and People might be some websites you already know. 

While setting your WordPress website, some mistakes will be made when you try to change anything. But you don’t have to be discouraged so quickly. With the growing popularity of WordPress, many developers discover themselves operating on bigger websites that demand plenty of maintenance work. Develop a website is easy but it’s very difficult to make it SEO friendly especially if you want to rank your article on Google. By following these WordPress SEO Tips, you can boost your ranking in Google Search Engine. If a mistake occurs, you would have to start from scratch and if you already have traffic, your visitors won’t be happy to see the page not working when they need it the most. If you are guilty of doing this, then you need a better workflow.

The Three Versions

Each website you manage should at least have a Local, a Staging (for client review and questions/answers) and a Live version. Your work should flow through these alternatives in order as you proceed through the cycle of project development. Everything from attaching the latest widget to recreating the whole website should be done in this sequence. 

Step 1: Local WordPress Development

Previously, several developers choose the command line for local development employing tools such as XAMPP, Vagrant, and VVV. While these tools are useful for workflow development, real user interfaces like Gutenberg are better to finish this job. This is where you can use Local by FlyWheel. Local lets you design WordPress installations straight on the computer with only a few clicks. You can also back your live website and pull it inside the Local window, to begin with, the accurate copy. You can also push and put your whole website with one click. It is that easy. 

When you are done with this step, you will have a local site on your hand. This site is not accessed by anyone but you. Here, you can do any modifications you’d want. 

Once you have a local working WordPress website copy, it is time to start the work. Custom PHP changes are now straightforward for you. With a local website, you can change the file for themes and see the modifications in real-time minus the need to extend through Git or transmit them back to your server through FTP. Instead, you will have the capability to check everything on the local URL straightaway. 

But you might ask, why go all this way if you are only modifying something in the dashboard on WordPress? Well, to begin with, you will never run into the problem of disrupting your live website with a critical modification because your local website works entirely autonomously from your live site. You can disrupt it as many times as you have to and you don’t need to worry about what you are doing. Just head over there and figure out what is not working. Your website viewers will never know anything has been modified until the thoroughly tested version has been used. 

Step 2: Staging

Staging websites are the middle ground between live and local. It is where you will ensure that your modifications behave with the site’s server and show the changes to a client before making them live. For this purpose, it is crucial to ensure that your staging site is based on the same server as the live site. Diversity in the server ecosystem between live and staging can lead you to some unexpected problems. For instance, something that is fine with PHP 5 may not behave very well with PHP 7. The PHP of your staging website has to match that of your live website. 

Compatibility is important during this stage. If you don’t pay attention to it, you might have to start again. The same goes for all the extra bits you add to the site as well as themes, plugins, media, and so on.   

So, how to migrate your local modifications to the staging website? There are several ways: you can create a complete backup of the local site and then import it to a staging server, or you can do it in installments. 

●    Plugins

Plugins are usually third-party and thus, do not require any version management from your side. For this purpose, you can opt to push all latest plugins to the staging website via FTP. While they upload, you can move on to the other steps without a worry.

●    Themes

If you are working with a customized theme from WordPress, you should be monitoring changes utilizing Git. Employing a tool like DeployHQ, you can deploy changes from your Bitbucket or Github container easily to both your live and staging website.  

If you are employing a third-party theme, you should not be changing the base theme files, so push that on to the staging server through FTP. If you are making modifications to a child theme, you can use version control and an extension method, or upload your changed child theme to the FTP-server. 

●    Databases and Media

These are separate entities, but the reason why they are grouped is simple. The plugin you can employ for database migration is Migrate DB Pro by Delicious Brains, and this plugin also manages media files. Any changed media file can be pulled or pushed from one WordPress base to another along with the database with a single click. 

Step 3: Go Live

Once you have entirely tested your modifications on the staging website, it is time to go live. Providers for hosting that have in-built staging ecosystems usually have a one-click point to make this possible. If you do not have that choice, replicate the migrating process from local version to staging version, but now you do it from staging version to live version. And you are finally done after that.

Conclusion

Locally installing your WordPress is helpful, and it allows you to make website modifications, operating updates, check plugins and themes, and more in a hazard-free ecosystem. It may feel awkward if you’re a beginner, but local WordPress development will become second nature once you pick it up. For hosting a WordPress website, you could choose Shared Hosting. Opting for Shared Hosting, especially during the initial stage when you’re still figuring things out is economical, as server maintenance can be managed more easily. However, once you are well-versed you can move to WordPress Hosting as it caters specifically to WordPress websites and has more benefits for your website.  

class = “fb-comments”
data-href = “https://blog.resellerclub.com/step-by-step-workflow-for-wordpress-development/”
data-numposts = “10”
data-colorscheme = “light”
data-order-by = “social”
data-mobile=true>

Categories
Marketing

Generating Revenue Profit from your Online Business through Growth Hacking

The e-commerce industry, especially in developing markets has come a long way in the last couple of years. One reason this can be attributed to is the technological growth and easy internet accessibility to all masses. In fact, as compared to 2014 est. the internet percentage in Brazil (53%), Turkey (47%) and India (19%) has positively doubled to 70%, 83% and 41%, respectively. 

If we talk about India specifically, then this particular market has shown a potential for growth in the e-commerce industry. However, it is only possible if we can bridge the gap between the total population and the internet population. Before moving on to understanding how can this gap be bridged, so we can generate more revenue and profit. Let us first have a look at the internet and technological penetration in the following 6 markets.  

Country  Population
(June 2019 est.)
Internet Population Penetration  Domains 
USA 329,093,110 292,892,868 89% 92,276,100
UK 66,959,016 63,356,621 95% 4,674,524
China 1,420,062,022 829,000,000 58% 24,713,345
Brazil 212,392,717 149,057,635 70% 4,018,544
Turkey 82,961,805 69,107,183 83% 2,404,957
India 1,368,737,513 560,000,000 41% 4,785,698

Since our focus is India, let us see some more useful stats from India. There are 22 languages spoken in India and over 780 dialects. In the past year, there has been a growth of 18% in terms of the internet population growth with a total of 41% internet penetration and studies suggest will continue to rise in 2019. Apart from this, there are approximately 5.3 million domains registered in the country. Based on this data, it is safe to say the average number of domains/resellers is 132.5 

So as seen, the problem is that product sales have NOT grown fast enough, whereas the competition has. The question that arises, are we really working on leveraging our population to these untapped markets to accelerate growth? There is no definite answer to this but as seen everywhere, it always comes down to the ‘Survival of the Fittest’ and so the only survival tactic you can use is, Growth Hacking. Let us see what growth hacking is and how can we leverage it for increasing revenue and making a profit. 

What is Growth Hacking?

The term ‘Growth Hacking’ was coined by Sean Ellis, an entrepreneur in 2010. He says, ‘A Growth Hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.’  

So, Growth Hacking is basically a concept developed for technology startups and is largely a component of the technology available to you. In fact, to grow, it focuses on lean marketing – growth first, budgets later. It includes, but is not restricted to Product Management, User Experience, Partnerships, SEO, Press Releases, Analytics, Behavioral Economics, Landing Page Optimization, Email Marketing and more. All of this leads to a better social & online presence & viral impact.

Most importantly, it does not cost much! It’s been here for a while.

Let’s take a look at examples:

  • Hotmail inserted an email signature at the bottom that turned every email sent by one of its users into a pitch for new users – ‘PS: I Love You. Get Your FREE Email at Hotmail’
  • Airbnb, integrated with Craigslist – which allowed its hosts to use Craigslist as a sales platform  Groupon in the form of ‘Refer 3 Friends, And Get The Deal Free’ offer

Why did these companies do this? Simply put, ‘Humble Beginnings’ – they did not have the money and neither did they have the experience!

Growth Hacking for Designers, Developers & Web Hosts

All businesses, of all shapes and sizes, have 4 important aims:

  1. Get more traffic 
  2. Get more users converted 
  3. Get existing users to buy more 
  4. Get (make) more revenue & profits!

Growth Hacking is all about moving users from one step to the next, and everything that comes in between! Let us see in detail how you can get more traffic and fulfill our remaining three aims:

  1. Strategic Partnerships:  Look at tie-ups with relevant schools and colleges, other educational or general institutions like medical associations or partnerships with government bodies. Try popular local websites that could pass on web infrastructure requirement enquiries to you. Apart from this, you can even try to get celebrities or popular websites to endorse you to get more traffic.

    Examples:
    .CLUB got Virat Kohli to endorse them or consider the free advertising.
    Spotify gets on Facebook when it shows you the songs your friends listen to.

  2. Targeted SEO & Email:  Focus on niche keywords that target a specific need or specific segment or generic keywords with lesser competition, thereby getting better rankings and results. You can also focus on discussion topics like support, and ensure that you have good content around it get more traffic.

    Example: Resellers are today targeting Spanish keywords around ‘cheap websites’ and pitching a ‘website development outsourcing’ model to deliver a cost-effective way for Spanish SMBs to get their website built.

  3. Referrals:  Incentivize your current base to get more users – refer 3 friends and get a month off on your hosting package or create an illusion of exclusivity by only providing offers or even newer products through referrals. The focus should be on affiliate programs where the model is CPA (Cost Per Acquisition) based to get more traffic.

    Example: So many of you have been relying on word-of-mouth marketing, while some others have started incentivizing customers to do that.

  4. Analytics: Understand where your traffic is coming from, as well as, understand the quality of your traffic and bounce rates to get more traffic.

    Example: Apart from Google Analytics, there are a bunch of other great options out there like Statcounter, Mouseflow, etc. Explore those!

  5. Landing Page Optimization: Make sure that if you’re targeting keywords through SEO and SEM, the landing pages include extremely relevant content. Try to ensure that there is a clear path of action chalked out on the page for the visitor. Keep minimal noise on the page and make sure your User experience is top-notch to get more users converted.

    Example: Unbounce is a great and simple tool for A/B testing and how A/B testing proved that adding a third step hindered registrations.

  6. Onboarding: Provide step-by-step guides on what your users need to do, maintain great documentation with FAQs for users to refer to. Also, make sure that the user is welcomed by top management (via automated emails). You can even use live chat tools for visitors to get the fastest possible answers.

    Examples: Tools like walk.me deliver happiness to your users. Dropbox simply plays a video and ensures a sign-up.

  7. Cross-Selling: Take a list of your domains and run them through other TLDs where the same string is available. Apart from this, you can create tools to automatically cross-sell the right TLD to the right user or look at providing alternative portfolio management solutions if the value exists. This will get existing users to buy more.
  8. Email Campaigns: Build an email campaign around improving renewal rates – showing the importance of maintaining ownership, comparing it to real estate, etc.  You can even continue providing offers for value-added products and ensuring that users are picking up more. Another way is to run package deals where greater discounts are given on bundles or more purchases so that this gets existing users to buy more. 

So in the end, the core idea is to make more revenue & profit from your online business with the right set of tools and techniques. However, the most important thing is to tap into the potential of untapped markets so that there is more meaningful growth in terms of monetary gains, as well as,  knowledge transfer, eventually paving the way for a more evolved audience. 

(Originally published in 2014 as part of a talk.)

class = “fb-comments”
data-href = “https://blog.resellerclub.com/generating-revenue-profit-from-your-online-business-through-growth-hacking/”
data-numposts = “10”
data-colorscheme = “light”
data-order-by = “social”
data-mobile=true>

Categories
Design

Our Top 5 Picks for Free Resources of Design Elements

Design, undoubtedly, is an integral part of any business. Be it something as extensive as a product or as simple as a blog banner, design requirements cannot be ignored. So every organisation sets up a design team to cater to a plethora of design-related requests. While the more complex requirements such as designing a wireframe for a web page, revamping the interface of an app, etc. may need a much more experienced team of professionals, requests that fall under the “more frequent and less time consuming” category can be managed easily.

Be it a large enterprise or a young startup, designers are often bombarded with requests for getting artwork ready for blog banners, email banners, social media banners, ad banners, etc. The simplicity of these designs, unfortunately, cannot make up for the amount of time and effort that the designer has to invest simply due to the quantum of such requests. Luckily for us, we live in a “ready-to-use” world which gives us easy access to readymade design elements.

In this article, we are going to talk about our favourite top 5 sources of free design elements.

1. Freepik

Freepik has to top this list because of how extensive its offerings are. This website is a source of free as well as paid vectors, photos, PSDs, and icons. Right from having a host of background designs available for use to having editable infographic layouts and elements, this website is a treasure chest of all things design, meant for those who wish to get more done in less amount of time.

2. Flaticon

Flaticon provides thousands of free icons in SVG, EPS, PSD and PNG format. These icons are segregated into categories on the basis of what they mean and what they denote. From monochrome icons to coloured ones, this website has endless options, both in the outline format as well as the ones that have a solid fill, to choose from. There is also the option of customizing these icons in terms of changing the colour by signing up for free.

3. The Noun Project

This website hosts the most diverse collection of monochromatic icons. These are available for download for free, in PNG and SVG formats. This website aggregates and systematically classifies icons that are created and uploaded by graphic designers from all around the world.

4. unDraw

unDraw is truly a boon for designers who wish to make their landing pages, app interface, brochures, etc. look sleek and classy, but also have them ready in no time, using minimal efforts. This website houses open-source illustrations that can be used for free, without attribution. Users can browse for illustrations from the categories that are available, and can also customize them on the fly in terms of changing it to a colour of choice. These illustrations can be scaled infinitely and can be easily embedded into the user’s HTML directly.

5. Humaaans

This one’s interesting – it is a library of illustrations that can be mixed and matched to create multiple versions using the same design elements. For example, users can create human figures – right from selecting their posture to changing their body parts, clothes, hairdos, etc. The scope is endless when it comes to the application of these illustrations – these illustrations can be used for creating website pages, social media posts, email copies, presentation decks, and also explainer videos.

We all know how convenient it is to have tools available at our disposal that not only reduce our time and effort spent on building something, but also deliver sophisticated results. Thus, options like the ones mentioned above help small businesses with small teams to create designs that are at par with the ones created by their well-established counterparts.

To sum it up, these were our top picks from the many sources of free design elements. Let us know in the comments section below which ones do you frequently use, and whether you would want us to cover more of these topics.

class = “fb-comments”
data-href = “https://blog.resellerclub.com/top-5-picks-for-free-resources-of-design-elements/”
data-numposts = “10”
data-colorscheme = “light”
data-order-by = “social”
data-mobile=true>

Categories
Uncategorized

What can your customers do with a .LIVE domain?

In a blog post I wrote 2 months ago, I had the chance to talk about a popular domain name – .LIVE. I felt the subject was fitting considering the current raging trend of live videos (on social media) and live streaming (through Netflix, Hotstar and others). Like my previous post, I’ve got a few astounding numbers to emphasize the importance of live stream / live videos:

  • The key phrase “Facebook live stream” has enjoyed a 330% increase in searches between 2016 to 2018. (Source: MediaKix)

  • More than 1 in 5 Facebook videos are Live and are watched 3X longer than pre-recorded videos. (Source: Go-Globe)

  • The streaming industry is estimated to reach $124.6 billions by 2025.(Source: MediaKix) 

You’re probably thinking, “Well, this is all great but my customers won’t know what to do with a .LIVE domain”.

I’ve got a couple of suggestions on how your customers can leverage a .LIVE domain so let’s dive right in:

For a news website: There’s so much you can do with a .LIVE domain!

A news website  could share live video updates on a certain story. According to Livestream, breaking news makes up 56% of most-watched live content (source: Techjury). For a news website, delivering news in the immediate is very important and therefore, .LIVE is a great tie-in.

However, not every story is worthy of being a live video but a news site could also publish stories in text format as soon as the event occurs. Liveindia.live is a website that does just that. 

 I had the chance to talk about a popular domain name  What can your customers do with a .LIVE domain?

liveindia.live

For a sports website: If your customer has a sports website, it’s a great idea to share live updates on these events like news websites do.

 I had the chance to talk about a popular domain name  What can your customers do with a .LIVE domain?

Box.live

Box.live is a site on a .LIVE domain that shares everything related to boxing – news, schedules, matches etc. A .LIVE domain works perfectly for such a website.

Additionally, there are a bunch of websites that are currently live streaming such sports. A great idea would be to either also live stream the action or maybe share live commentary, updates or just live chat with fans and followers of the sport.

For a hobbyist: For a hobbyist like a traveller, a makeup artist, an interior designer, there’s a lot one can do with a .LIVE website – vlog travels, live chat with followers, answer queries, live stream events and sessions, show live demos etc. 

For an entertainment site: Jetsetradio.live uses a .LIVE domain to entertain its visitors in multiple ways – through live radio networks, live chats with other visitors, live TV, and even graffiti! 

 I had the chance to talk about a popular domain name  What can your customers do with a .LIVE domain?

jetsetradio.live

Conclusion

Bonus tip: Embed a live video / streaming platform on your website: Sure, big players like Netflix, Facebook and Instagram are dominating this space but that doesn’t mean your customers need to compete with them. 

Embedding a platform on your website is an easy way to add live video content on your site. You don’t need any expert technical skills, neither do you need to build a tool or complex code from scratch. 

A .LIVE domain is easy to find, memorable and conveys that the content is fresh, relevant and timely! Login to your panel and register .LIVE domains so you can sell to the right customers! With ResellerClub, you can register .LIVE at a special price of $18.99 $2.99 valid for a limited period only!

 I had the chance to talk about a popular domain name  What can your customers do with a .LIVE domain?

class = “fb-comments”
data-href = “https://blog.resellerclub.com/what-can-your-customers-do-with-a-live-domain/”
data-numposts = “10”
data-colorscheme = “light”
data-order-by = “social”
data-mobile=true>

Categories
Marketing

How to Improve Customer Retention and What Are the Benefits

Customer retention represents all kinds of efforts made by a business to boost the number of returning customers. Although traditionally marketers and business owners were more concerned with acquiring new customers, the value of having a solid base of loyal buyers is becoming more and more obvious. Companies have come to understand that a solid portion of their income comes from their regular customers and that customer loyalty is one of the crucial indicators of a trustworthy business. A good retention strategy can create numerous benefits for your company. 

Let’s take a look at the most important ones.  

Benefits of customer retention

  • It will boost your brand image

In order to fully grasp all the benefits of customer retention, we have to turn to the exact numbers and statistics. But it also affects some aspects of your business that may be more difficult to measure. This especially goes for your brand image. You surely want to be recognized as a brand whose customers tend to return to it over and over again. It’s a great reputation-booster. There aren’t many better ways to show people that your business is reliable and trustworthy.

  • It will boost your numbers

But let’s get back to the numbers. First of all, retention is way cheaper than acquisition. In fact, it is 7 times more expensive to bring in a new customer than to make an old one return. Besides, returning customers spend much more. Less than 15 percent of consumers tend to be loyal to a single brand, but this small chunk of the customer base is responsible for 55-70 percent of all sales. For instance, the average repeat customer tends to spend 67 percent more in months 31-36 of their relationship with a company than in the first 6 months.

  • It will help you collect conclusive data

Finally, having a large number of regular customers means getting more reliable feedback about your business and marketing efforts. You’ll be able to obtain some very valuable data which will make it easier to make sensible conclusions about reasons for certain types of customer behaviour. This can prove to be very beneficial for your business in the long run.

How to improve customer retention?

  • Understand your customer

As we just mentioned, getting to know your customers is crucial. It’s probably more important than ever to give them a personalized experience based on their interests and expectations. And it’s probably easier than ever to track your customers’ activities and buying habits in order to obtain all the relevant data for this task. A  free CRM software can help you collect tons of information about your customers’ personal characteristics, preferences, and intentions. As well as, to choose the best course of action based on this data.

Customer retention represents all kinds of efforts made by a business to boost the number  How to Improve Customer Retention and What Are the Benefits

The true power of personalization lies in the fact that it doesn’t just take your supposed average customer and then tries to appeal to this imagined person. It rather attempts to reach every single actual customer or prospect with a message designed specifically for that particular person.

Source:www.statista.com

Approaching your customers with tailor-made messages and offers at the exact right time can do wonders for your retention efforts. Namely, almost half of consumers have reported that they bought a product they didn’t initially intend to buy only because they received a personalized recommendation from a brand.

  • Perks, benefits, and surprises

The quality of your product or service is probably the most important factor when it comes to keeping your customers. They’ll come back because they like your stuff. But why not offer something extra to them and ensure that they never turn to your competition?

Loyalty programs of all sorts can be very effective in this respect. And it makes perfect sense – if your regular customer has obtained a right for discounts or special offers, they will feel as if they already invested something in your relationship, so they won’t be giving up on you that easily.  of all sorts can be very effective in this respect. 

For instance, take Sephora. They’re widely recognized as a brand that sells quite pricey products. So they introduced a classic point-based loyalty program to attract more people that tend to get discouraged by these prices. It turns out that occasional gift cards and discounts seem very attractive to an average customer, as more than 17 million people have joined Sephora’s loyalty program so far.

Naturally, this makes your loyal customers even more loyal. If your regular customer has obtained a right for discounts or special offers, they will feel as if they have already invested something in your relationship, so they won’t be giving up on you that easily.  

Moreover, if you manage to transform this loyalty program into a kind of a game or a competition, things can get even more interesting for your customers. If you take the financial benefits they’ll get from a program anyway, and add a sense of achievement every time they earn a right to a new perk or incentive, you can get them very involved. The mere act of collecting points and competing with others can sometimes be even more gratifying and absorbing than concrete financial benefits.    

  • Show genuine care

Apart from using a few particular tricks mentioned in the previous section, you should also show genuine care to your customers when it comes to more general issues and activities. 

For instance, top-quality customer service can give you a crucial competitive advantage. As much as 93% of consumers have said that they’re more likely to be repeat customers at businesses that offered excellent customer service. It’s also vital that your customer service reps are able to resolve issues quickly. After all, we live in an era that doesn’t stand time-wasting and people will demand an immediate response.

Another way to show that you care about your customers is by offering them free education and onboarding programs. This move will show them that you’re not just interested in people signing up or buying your product or service, but that you truly care about their experience. Help them find their way around and make them feel that they’re making the most of what they bought. This way you’ll undoubtedly be helping your business as well.

  • Reaching out

Customer retention represents all kinds of efforts made by a business to boost the number  How to Improve Customer Retention and What Are the Benefits

Source:www.omnisend.com

Reaching out to your customers every now and then should definitely be a part of your customer retention strategy. Of course, you shouldn’t bother them all the time with all sorts of silly offers they don’t care about. However, sending a well-targeted email from time to time can help form a closer bond with them.

Here it’s essential that you know your customers well enough. You need to choose what type of message you’ll be sending to each and every one of them, given their personal details and purchase history. This means using the right tone and language in the message, employing the right communication channel and setting the right triggers. 

In other words, these messages will work only if they’re highly personalized and are of actual interest to the customer. Reminding a customer of a special discount is a good excuse to reach out to them, but only if the time, place and product you’re offering are carefully picked.

  • Customer advocacy

A genuine testimony from a satisfied customer can do great things for customer retention. Even better, it can also help you attract new prospects. People rely heavily on other people’s recommendations and assessments, as 91% of people read online reviews regularly or occasionally. In this respect, an honest review can potentially do a much better job for your company than any branded ad.

So what’s in it for your old customers? It’s simple – you should be encouraging them to post reviews, ratings, and testimonies by offering them small benefits if they do so. For a little one-time discount, you can get a much-needed recommendation that could get you a new prospect, while also getting a satisfied customer that is likely to return to you. 

Final thoughts

Naturally, all this won’t work if your product or service is below par. If that’s the case, no discount or special offer will get you a good recommendation, and not even the best customer service rep in the world will help you keep a customer that simply finds your product terrible.

But if you don’t have that kind of a problem, then the best advice would be to show actual care for your customers, 24 hours a day. All the mentioned tricks will surely give you a little boost, but to truly maximize the success of your retention efforts, you’ll need a genuine customer-centric mindset. Only by really putting your customer first you can make them want to come back. 

class = “fb-comments”
data-href = “https://blog.resellerclub.com/how-to-improve-customer-retention-and-what-are-the-benefits/”
data-numposts = “10”
data-colorscheme = “light”
data-order-by = “social”
data-mobile=true>

Categories
Hosting

How Cloudflare can Amp up your SEO Efforts

Imagine, in a sea of millions of websites, yours exists, however, you want it to do more than just exist – you want it to thrive, to be visible, to have people interact with it. And so, you decide to invest in SEO (Search Engine Optimisation). It’s a cost-effective, credible solution to get your website ranked on Google. Sounds great right? What’s even better is that you can add to your efforts by using Cloudflare – it actually helps boost your SEO efforts. So, let’s break down what that means by answering some simple questions.

What is Cloudflare?

Cloudflare is one of the world’s largest Content Delivery Networks (CDN). However, it does a lot more than that. Cloudflare also provides services like DDoS (Distributed Denial of Service) mitigation, distributed domain name services and internet security services. 

How does it work? Well, between the visitor and the Cloudflare user’s hosting provider sit the Cloudflare services. These services act as a reverse proxy server for websites. What does that mean? A reverse proxy server, like Cloudflare, sits in front of web servers and basically forwards the visitor’s request to those web servers, acting as a middleman. 

 you want it to do more than just exist  How Cloudflare can Amp up your SEO Efforts

To go a little further into reverse proxy servers, we first need to understand proxy servers. A proxy server, also known as a forward proxy, is a server that handles the client/visitor machines. Say, for instance, there is a client and they are initiating a request to a server, the request may first go to one server (a proxy server), before being sent to the actual backend server. The backend server will process the request and send it back. However, the client is unaware that there was a server in between while sending the request to the final server – this is known as a proxy server. For the backend server, it will assume that the proxy server is the client and that the requests are coming from that particular server. 

For reverse proxy server, a client might initiate a request to the intermediate, proxy server. However, the difference is there are multiple backend servers, and the request from the proxy server will go to only one of them. The backend server will process the request and redirect it back to the client. The client doesn’t know how many servers are there. Each time a request is sent, it could be to a new server. In a proxy server (or a forward proxy server) it is a single setup, of multiple clients with one server. A reverse proxy has single (or multiple) clients with multiple servers. The customers are the clients, who only see the website, however, our requests will go internally to different servers based on where we reside. 

So, what are the benefits of Cloudflare? 

To begin with, Cloudflare is simple and easy to install. Furthermore, Cloudflare boosts your security and enhances your protection from attacks. By acting as a reverse proxy server, your website never needs to reveal the IP address of the origin server. This means that hackers can’t attack the server. It only allows genuine users the opportunity to access your website so that the resources of your website don’t get drained and the speed of your website remains intact. It protects your website from DDoS and DoS attacks. If the speed of your website slows down, it will save the cached files until your site speed returns to normal. Finally, it provides free SSL certificates.

Now, you’ve probably noticed that speed and security are 2 of Cloudflare’s largest benefits. It’s these two factors that contribute to your SEO efforts. Before we tell you how to, let’s also run through the basics of SEO. 

SEO defined:

SEO, which stands for Search Engine Optimisation, is the practice of increasing the quality and quantity of traffic to your website through organic results via your search engine.

  • Quality of traffic: Quality traffic basically refers to having the right audience reach your website – those who are genuinely interested in the products you offer. 
  • Quantity of traffic: Once you’ve accessed the right kind of audience, you want to increase the numbers so that more people are engaging and interacting with your website and the services you offer.
  • Organic Search Results: Organic traffic refers to the traffic that you didn’t have to pay for. 

How does it work? Well, when you access Google (or Bing, Yahoo or any other Search Engine) and type in a request, it responds by sending you a long list of websites that could answer your request. However, there’s a method to the madness. The links that Google offers are decided on the basis of a crawler that it uses. This crawler goes out and collects the information related to what you typed in the search bar. The crawlers then bring back all that content to the search engine to build an index. The index is then run through an algorithm, which tries to match the data with your request. 

The Optimisation part of SEO is when content writers on the web, design that same content to help the Search Engine find them. Optimization can take the form of title tags, meta tags, the right keywords, internal links – all of which help the crawler move through and understand your site structure quickly. 

So, what would it take for your page to rank highly on the index? Here’s where we return to Cloudflare because speed and security are 2 factors that help determine your ranking on the page. Let’s see how:

Speed: Google has stated that website speed is an important factor considered in its internal algorithm to rank pages. This is because slow page speed means that the crawler goes through fewer pages, which could negatively affect your place on the index. 

Page speed also becomes an issue of sorts. Those with longer load times, tend to have steep bounce rates and website users spend less time on the page. Load times also have a direct impact on conversions. 

How can Cloudflare CDN help? 

Cloudflare is one of the largest Content Delivery Networks in the world. This means that your site will be distributed amongst a large pool of servers, all of which will handle requests for your site. As a reverse proxy server, Cloudflare will balance the incoming traffic evenly amongst the servers so that none of them become overloaded. In the event that one server fails, another can take its place. The reverse proxy server will also cache your content resulting in quicker performance. All of these factors can drastically improve your site speed – a key factor in determining your ranking on the index.

Security: Google is looking to make the web a secure and safe place and has advocated for websites moving to HTTPS, by acquiring an SSL certificate. The reason is simple: data is encrypted in transit and therefore private and sensitive information isn’t misused. It is said that HTTPS websites will achieve a boost in ranking, while also gaining the optimal level of security. In essence, Google looks to reward secure and peak performance websites by increasing their ranking on the index.  

Also, threats and attacks can affect your rankings. Although there are no direct penalties, your ranking does tend to suffer and with repeated attacks, Google can flag or even blacklist your website for Malware – thereby obliterating your spot on the rankings. 

How do CDNs, like Cloudflare, help with these problems? Firstly, Cloudflare provides its users with SSL certificates. Secondly, CDNs like Cloudflare offer reverse proxy, which keeps a website or server’s IP address hidden. This makes it harder for attackers to target them with a DDoS attack. These threats will instead be routed to the CDN, which comes equipped with the resources to fend off an attack. Therefore, your site remains secure, safe and should rank more consistently.

At ResellerClub, Cloudflare acts as a proxy between your visitors and our servers. As a result, you’ll be able to fend off malicious visitors, save bandwidth and greatly reduce page load times. We deploy high performing Cloudflare CDN and security so that you and your customers stay secure. With our packages, you can easily set up your Reseller Hosting business, because we offer robust infrastructure, a fantastic team of support executives and effective management of your web hosting accounts. 

If you have any questions or suggestions, feel free to comment below!

class = “fb-comments”
data-href = “https://blog.resellerclub.com/how-does-cloudflare-work-to-amp-up-your-seo-efforts-2/”
data-numposts = “10”
data-colorscheme = “light”
data-order-by = “social”
data-mobile=true>

Categories
Uncategorized

ResellerClub: Our Story

It’s been a while since I did a blog post like this but as the business has expanded and more customers have joined the ResellerClub family, I feel the need to pen our journey especially for those who might not be familiar with the brand. I think this would be a good time to reconnect on the ResellerClub story.

Our History

s been a while since I did a blog post like this but as the business has expanded and more ResellerClub: Our Story

Our Vision & Mission today

Today, ResellerClub’s vision and mission is to cater to and equip web pros and hosting companies in every step of their business through meaningful partnerships, events, content, products and services. 

Through partnerships with various brands, we aim to bring the best of the lot under one roof – ResellerClub. Our partnering brands include: 

s been a while since I did a blog post like this but as the business has expanded and more ResellerClub: Our Story

Our Products

s been a while since I did a blog post like this but as the business has expanded and more ResellerClub: Our Story

Our Geographies

ResellerClub has 8 country market programs and its presence in numerous countries:

s been a while since I did a blog post like this but as the business has expanded and more ResellerClub: Our Story

Our Team

Our team 250+ employees, works together to the common mission: Web pros & Small Businesses.

The brand functions are divided to optimize skill and strength.

s been a while since I did a blog post like this but as the business has expanded and more ResellerClub: Our Story

s been a while since I did a blog post like this but as the business has expanded and more ResellerClub: Our Story

According to research, ResellerClub employees are 54.86% happier than employees of other Businesses (source: Bogus Insights Inc., 2019 ;))

For us as a brand, ResellerClub’s commitment is to you, the web pros. Our years of experience, our growing team, months, days and hours of brainstorming and meetings, all culminate to pointedly serve web pros and small businesses. We hope this commitment is visible to our customers & resellers.

And now, to the sky & beyond!

Signing off on behalf of Team ResellerClub,

Amrita

class = “fb-comments”
data-href = “https://blog.resellerclub.com/resellerclub-our-story/”
data-numposts = “10”
data-colorscheme = “light”
data-order-by = “social”
data-mobile=true>

Categories
Domains

New gTLD Report – July 2019

From .TOP surpassing .SITE and .ONLINE, July saw a slight change in the way we are marching towards the second half of 2019. While 4 out of 5 new gTLDs are same as in June, the new entrant this month is .SPACE which is back on the list after a while! It now stands at the fifth position with a substantial market share. In fact, it is noteworthy that July saw an overall increase of 40% in the total registration count of all the new gTLDs. 

Let us first take a pictorial look at how the various top 15 new gTLDs are placed:

New gTLD Report – July 2019
Infogram

*Registration Numbers Facilitated by ResellerClub

Let us now take a look at the top 5 new gTLDs in terms of registration count. Worth noting is the fact that the top 4 new gTLDs have also appeared in the top 5 in each of the last 3 months.

.TOP – .TOP has been the largest contributor with the total number of registrations in July. It was able to grab a 43% share of the total registrations and a spike of 282% compared to the previous month. This is one new gTLD which has maintained consistency in terms of adding registrations. The promo price of $0.99 has been a factor for its improved performance in the China market.  

.SITE – .SITE was able to secure second place with a total registration count of 16%. This is tremendous keeping in mind the promo price of $4.99.

.ONLINE – The promo price for .ONLINE was set to $6.99. In spite of a slightly higher promo price, it is on the third spot with 10% of the total registration count. The increase in the number of registration of this new gTLD can be credited to the Global markets*.

.XYZ – .XYZ was able to hold onto its fourth position. The promo price of $ 0.69 has been the reason for the surge in the Global markets*. Overall, this new gTLD contributed 8% in terms of total registrations in July. 

.SPACE – With a promo price of $ 1.99 .SPACE is back in the top 5 list and now assumes the fifth spot with a 3% total registration count. 

The registrations of the new entrant .SHOP saw a jump of 11% helping it bounce back to the top 15. Along with this, .LIVE was able to retain its seventh spot by contributing a total registration count of 2%. .STORE was able to retain its ninth spot with a jump of 25% in its registrations whereas, .LIFE was able to retain its tenth spot with a growth of 2%. 

Here’s a quick glance into the exciting domain promos we’ve got lined up for the month of August:

  1. Help your customer’s build a website for their business with a .OOO extension at just $2.99
  2. Take your customers business online with a .SHOP domain at just $6.99

That’s all folks!

Check out all our leading domain promos here and help your customer’s get the right one for their online business.

You can also head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just look out for the posts with #domainpromos. See you there! 

*Global markets – US, Australia, Canada, Sri Lanka, Thailand and others fall under the global markets.

class = “fb-comments”
data-href = “https://blog.resellerclub.com/new-gtld-report-july-2019/”
data-numposts = “10”
data-colorscheme = “light”
data-order-by = “social”
data-mobile=true>

Categories
Design

Understanding Co-browsing: How it Solves Queries of Users in Minutes

Einstein quoted, “If I had one hour to save the world, I would spend 55 minutes to define the problem and only 5 minutes to find a solution.”

The above quote very much states the difficulty a customer service agent goes through a typical day. Most agents lack the necessary skills to interpret a customer’s problem, and as a result, end up giving suggestions and solutions that the customer is not looking for in the first place. 

Whether the customer is interacting with your agents or with your product, in both the scenarios, the customers expect well-designed user journeys that facilitate clear communication and a seamless transaction. 

In fact, a recent study by Accenture found that 89% of customers get exhausted because they need to repeat their issues multiple times. On the other side, the customer service agents delineate customers as – someone who doesn’t know what he/she are looking for – someone who has a vague idea of their own needs. This different aspect of customers and customer service agents clears the void between listening to customers and identifying their true needs and expectations. It Indicates where the gap is and where improvisation is needed in service.

 minutes to define the problem and only  Understanding Co-browsing: How it Solves Queries of Users in Minutes

However, when customers experience issues, they want agents to resonate with the situation they are experiencing,

Visual engagement tools like Livechat, chatbot, co-browsing, video calls, webinars, live streaming on social media break this communication barrier and facilitate transparency and understanding between the customer and the Agent. 

Co-browsing software empowers your agents to have real-time conversations with your customers by sharing screens – Agents can get access over the customers’ browsers and exactly see where the customer is stuck and solve the problem in one glance. 

Cobrowse software a.k.a collaborative browsing ease the communication process between the user and the Agent. 

The Agent can 

  • Connect with the customer or website visitor with one click
  • Have access over the customers’ web or mobile browser
  • Exactly see where the customer is stuck
  • Perform complex task on customers’ behalf
  • Highlight sections or data field with visual cues
  • Simultaneously work with customers on the same Web browser ( resource ) using dual cursors.
  • Receive real-time feedback on issue resolution 

Customers can

  • Restrict the agent to see other tabs 
  • Hide confidential and sensitive data 
  • Highlight an element of the web resource with visual cues
  • Ask for help anytime, anywhere due to remote support
  • Connect with Agent without downloading any external software
  • Communicate technical issues without the use difficult terminologies
  • Get their problem solved in one interactive session

 minutes to define the problem and only  Understanding Co-browsing: How it Solves Queries of Users in Minutes

How Co-browsing is effective in solving customer problems?

Example 1: Co-browsing for Website designing

Co-browsing helps in designing a website too. Suppose, a customer who wants to design a website on WordPress, so he will connect with a customer support agent.  The agent can easily help customer to understand different plugins and the usage of plugins using Live chat & Coborwse. It makes very easy to understand the process of designing a website. 

Designing a website can be difficult on ownself when a customer is new to the world of technology, or even if the customer is not new it is not an easy task to design a complete website. But these visual engagement tools makes the process very easy. If need to be, the agent can access customers screen with the limited access and can show the customer how to complete a task. 

Tips to Utilize Co-browsing

  1. Encourage buyers to take the next steps

If they are hovering over your product for long, chances are that they comparing your product with your competitor’s product, you can show them the benefits by visually comparing the products. 

  2. Convert leads into paying customers 

Once a visitor interacts with your service or product, the next step would be to encourage the prospect to sign up, co-browsing come in handy. Co-browsing is a quick and easy way to provide real-time assistance on how to effectively use your service and product. 

Example 2: Co-browsing for Customer Support

Co-browsing allows customers to connect with support agents across multiple touchpoints and allows them to 

  • Locate mouse on the customer’s page
  • Perform a certain action on their page 
  • Provide remote assistance from their device.

Co-browsing can be exceptionally useful in providing technical assistance, for instance, your customer can get stuck while integrating your App or software to their product:

  • The client might not be able to follow your API 
  • They are not able to access the document they are looking for
  • Your implementation process might be buggy and can’t be solved without the involvement of your support agent.

In the above scenarios, with co-browsing, your support agents can take hold of the customer’s web resources and guide them across your API with visual apparatus, identify the bugs and resolve it in one go – to make the third-party integrations a cakewalk for your clients.

 minutes to define the problem and only  Understanding Co-browsing: How it Solves Queries of Users in Minutes

Example 3: Co-browsing in the Banking and Finance sector

Taking an example of the Banking and financial sector where agents provide financial aid to customers –  their manual loan approval process was proving to be cumbersome and the customers have to go through tons of documents and forms for claiming insurance, figure out the spots that need their sign, attach the required proof, and verify it with the insurance agent.

With co-browsing, the agents were able to access the customers’ document and address their queries in a single session. The security concern is also taken care of with data masking. The customers can hide confidential details from the agent by masking a particular data field.

Example 4: Co-browsing in Sales

An eCommerce agent can use it to escort customers through their online store, display products that customers are looking for and assist them through the check-out process. In e-commerce, collaborative browsing can also be useful to reduce shopping cart abandonment rate, – the agents can fix bugs related to the checkout process or even help customers fill complex forms to ease order placement. 

Co-browsing solution is not just useful for visual interaction, but it also enables you to garner data across the user journey – you can segment customers based on behaviour, location, usage, and individual profiles to send personalized and customized messages. 

In this digital era, a customer is likely to use multiple communication touchpoints to have an interaction with your brand or agent, with co-browsing, the agents can have a unified view of the conversation that takes place across the disparate systems and carries the conversation more contextually.

Over to you:

Rather than asking your customer to do something, Co-browsing allows you to go that extra mile by performing a task on the customer’s behalf. Co-browsing is a smart and efficient way to offer customer service as it not only aids in first contact resolution but also saves your agents time by almost 50% – This is one reason that co-browsing users achieve a 7.2% annual increase in their revenue

Adopting new technology always helps a business to reduce human efforts, initially, it may cost a bit high, but when you will look up to the  -term advantage, it will definitely going to be beneficial and lower the costing as well.

class = “fb-comments”
data-href = “https://blog.resellerclub.com/understanding-co-browsing-how-it-solves-queries-of-users-in-minutes/”
data-numposts = “10”
data-colorscheme = “light”
data-order-by = “social”
data-mobile=true>

Categories
Uncategorized

Pros and Cons of Elixir Programming

Website development has undergone a rapid change in the past few years. Over the course of its evolution, different programming languages have emerged, developed and vanished. 

Nowadays, website developers code in PHP, Python, Ruby, Go, and Rust as a rule. Yet, technological evolution never stops, and new programming languages emerge all the time. 

One of the most interesting and advanced young programming languages used for website development is Elixir. The aim of this article is to educate you about Elixir,  its advantages, disadvantages and what this coding language with a mystical name has in store for website developers.

What is Elixir?

Elixir is a programming language created in 2011 by José Valim. Its author previously worked on creating Ruby on Rails, which is currently one of the top global coding languages. Roughly speaking, Elixir is an advancement of Erlang. Yet, this language is different from Ruby and Erlang in many ways. Elixir is a functional language (its flow resembles mathematical functions), created for the purpose of building scalable and maintainable web applications. This coding language leverages Erlang VM that is used for distributed and fault-tolerant systems and running low latency. To put it simply, Erlang VM perfectly supports systems that consist of many networked computers that should pass big volumes of data to each other with very small delays and work uninterruptedly if one or a few of them experience some failures. 

Elixir developers work with the Phoenix framework in most cases. Phoenix borrows some of the top features of Ruby on Rails and takes them to a whole new level of performance. Thanks to Phoenix which also runs on the powerful Erlang VM, Elixir developers are able to crank up speed and maintainability without compromising quality.

Benefits and Drawbacks of Elixir

Over the years, Elixir developed into a dynamic language that programmers all over the world have come to love. If in 2014, there was only one conference on Elixir, in 2019 there is already a schedule of 13 big events that take place all over the globe. Moreover, the number of attendees of the two most popular conferences, ElixirConf US and ElixirConf EU, has more than tripled over these years.

Now, let’s take a closer look at the benefits this coding language offers now. 

Advantages of Elixir

  • Scalability

An application, built with Elixir, is executed in the frames of small isolated processes. Any information is transferred via messages. Since Elixir is built on top of Erlang, it copes with the task most languages struggle with i.e it does a lot of things at the same time. 

For instance, if you have a service that aggregates many other services at the same time, you can gather all of the responses from those services simultaneously and respond quickly. Collecting responses sequentially would take much longer.

  • Functionality

Elixir makes coding web solutions easier and faster. Since Elixir is a functional language, it has no classes. There are only modules with module functions in its code. Compared to Ruby, Elixir is less abstract and simpler. Elixir forces you to deliver a simpler solution when searching for ways to get things done. 

Simple is always better, as you get more places where errors can potentially occur. As a result, you get products that are easier to review and maintain. What’s more, extending, refactoring and improving products, built with Elixir, is easier compared to those built with other languages as well.

  • Concurrency

Concurrency is the ability of multiple processes to run simultaneously but. independently. In many cases, concurrency negatively influences the performance of the application. However, it is not the case with Elixir. Concurrency in Elixir is easier than one would normally expect due to the Erlang VM (BEAM). 

Elixir concurrency model relies on ‘Actors’, a contained process that communicates with other processes through messaging. It all means that apps built using this programming language can handle multiple connections that should work simultaneously better than apps built using other programming languages.

  • Interactivity

Elixir allows developers to use auto-complete, debug, reload code, and format their documentation thanks to the tool like IEx. IEx is an interactive shell of Elixir. IEx provides developers with a large number of helpers that one can access by typing h() into the shell. Interactive Elixir mode allows you to type in any Elixir expression and get its results.

  • Fault tolerance

Elixir is more fault-tolerant than similar programming languages like Ruby, Java, Python, etc. When it comes to error resistance, Elixir is one of the strongest systems you can currently find. When a failure happens, Elixir supervisors come to the rescue and assist in describing how to take an action that will ensure complete recovery. United, Elixir supervisors build up a hierarchical process structure, also known as a supervision tree. A supervision tree ensures smooth performance of apps and their fault tolerance.

  • Opportunities

Being relatively new, Elixir offers a lot of opportunities for developers who master it well. With many programming languages, it happens so that the pool of talent is larger than the offering of competitive jobs. 

It is not a thing with Elixir. Being relatively new, this coding language guarantees great opportunities for developers who master it skillfully. Top Elixir developers can find a lot of great opportunities to work on exciting innovative projects.

Disadvantages of Elixir

There is no perfect coding language so far, and Elixir is not an exception. Let’s review its major drawbacks that prevent some programmers from using it for their projects.

  • Immature ecosystem

Elixir is quite a young programming language. For this reason, Elixir ecosystem is far from being perfect and complete so far. Before you decide to build your project with Elixir, check out if there are libraries available for all the services you are going to work with. Chances are, you will have to build your own libraries in many cases.

  • Small community

Elixir’s community is small compared to the communities of long-established popular coding languages like Ruby, Python, PHP, Kave, etc. Some developers still share a belief that Elixir is a niche language that will not go mainstream. Elixir has a small open source community, so getting support may be hard. 

It might also be difficult for a business to find experienced and skilled Elixir developers locally. If you decide to build your next project with Elixir, you might need to outsource the development. However, this coding language is getting more traction. For example, Elixir’s official repository on GitHub has 863 contributors, ElixirWeekly (Elixir community news) is delivered to 12,000 subscribers, and the number of users signed up for Elixir on Slack is 24,478.

  • Functionality

Yes, we listed this point in advantages and now we’re again listing it here. It’s just a reverse side of a coin. While most programming languages are object-oriented, getting used to a functional coding language might be tough. 

Why Should Your Business Choose Elixir?

Still not sure whether Elixir is the right fit for your project or not? The following aspects clearly showcase if your company should choose Elixir for app development:

  1. For starters, all mentioned advantages justify the use of Elixir in projects
  2. This programming language has wide applicability. Developers can use Elixir in a variety of projects, especially in those that should rely on high-performance computing power (blockchain, smart contracts, machine learning, big data, the Internet of Things (IoT), etc.), because concurrency, low latency, and fault tolerance are vital for them.
  3. The Elixir ecosystem has many great projects. You can easily find inspiration for your future ones.
  4. Elixir is a relatively easy programming language to use. Its syntax is clean and understandable which makes it possible to write shorter code. Even if your current team is not familiar with it, it will not take a lot of time to learn Elixir.

Final Thoughts

All in all, there are several downsides to using Elixir programming language. Yet, this young coding language has too many advantages and offers potential benefits to be left out. Many developers learn Elixir to keep up with the times and technology development. Even experienced Ruby, PHP, Java, and other developers turn to Elixir in many cases. 

Elixir is a good choice for many projects, where comprehensible syntax, fast performance, high stability, and error tolerance matter the most. Technological giants like Pinterest, Discord, Bleacher Report, and Moz already believed in its power and used it to take their projects to the next level. Will you?

class = “fb-comments”
data-href = “https://blog.resellerclub.com/pros-and-cons-of-elixir-programming/”
data-numposts = “10”
data-colorscheme = “light”
data-order-by = “social”
data-mobile=true>