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Domains

New gTLD Report – December 2019

2019 was a year of discounts especially during December with Christmas and New Year. In fact, the amazing promos and offers contributed to an increase in the new gTLD registration count. Let us have a look at the final new gTLD report of the last month of the year and decade.

.TOP, .SITE and .XYZ continued to top the charts in December. .ICU climbed the ranks with a 9% spike in its registration count whereas .FUN gained an 8% hike and managed to retain its fifth spot.

Let’s now glance at the new gTLDs that made it to the top 15 during the month of December.

New gTLD Report – December 2019
Infogram

*Registration Numbers Facilitated by ResellerClub

.TOP: .TOP managed to gain the top spot in the new gTLD registrations month after month, making it one of the best performing new gTLD of 2019. .TOP was priced at $0.99 and contributed a total registration share of 33% in December. Impressively once again the China market can be credited for making sure .TOP retains its first spot.

.SITE: With a promo price of $4.99 in December .SITE managed to retain its second spot. .SITE grabbed a total of 19% in the total registration share. The rise in registration can be attributed to the China market.

.XYZ: .XYZ was able to retain its third position for the fourth consecutive term. Priced at $0.99, .XYZ secured 13% of the overall registration count. Once again the China market can be credited for the maximum registrations. 

.ICU: .ICU moved two spots ahead in December from the previous month with a whopping 79% spike in its registration numbers. .XYZ was priced at $6.99 and managed to grab a total of 9% of the total new gTLD registration share. 

.FUN: Registrations for .FUN jumped 62% in the month of December from November. Moreover, it was able to retain its fifth spot along with an 8% share of overall new gTLDs registered. .FUN was being sold at the incredible promo price of $0.99

Apart from the top 5, there were several other new gTLDs that contributed to the spike in the total registration count in December. While .ONLINE secured the sixth spot, .GLOBAL witnessed a jump of 14% in its registration count. Along with, .SPACE too saw an increase of 11% in its registration numbers in December.

As we head into the new year and a new decade, here is a peek into the exciting domain promos we’ve lined up for January 2020!

  • Resell the new entrant of the month .PHOTOGRAPHY at $8.99!
  • Grow your customers business with a .WORLD domain at just $2.99
  • Expand your customer’s business presence with a .SPACE domain extension at just $0.99

That’s all folks!

Check out all our leading domain promos and help your customer’s get the right one for their online business.

You can also head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just look out for the posts with #domainpromos. See you there! 

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What is Predictive Trend Analytics and Why is it Helpful to Businesses?

Artificial Intelligence, Internet of Things and Machine Learning are the current face of technology. In fact, there are numerous AI-powered devices, robots and algorithms to make our work easier. AI has penetrated into almost all the domains – be it health sector, education or business. However, the question remains, ‘how do machines interact with each other or take decisions?’ Well, the answer to this is simple – they follow patterns based on their previous history i.e they start predicting the outcome vis-à-vis the situation. 

In this article, we will cover what predictive trend analytics is, how it impacts your marketing strategy and, in turn, your business. 

What is Predictive Trend Analytics: 

Predictive Trend Analytics in simple words is using historical data to predict and plan for the future outcome. In fact, predictive trend analytics is a subset of business intelligence. Essentially, machine learning and artificial intelligence-based tools help track a customer’s preferences or predict the demands of a certain product or service. This data is later used to advertise personalised customer content to increase conversion count. 

So, is the process of predictive trend analytics as simple as it sounds or is there more to it? Well, the answer is, yes there are a lot of complex processes that determine which prediction is the most accurate one. Let us move on to understand how predictive analytics works.

Working of Predictive Trend Analytics

To understand, let us take, for example, of Netflix. Netflix is the most used application for movies and series. However, have you ever wondered how Netflix knew what should you watch next after you’ve just finished watching a movie or series, then here is your answer! Netflix is a major data-driven company that analyses user behaviour to the maximum.

For instance, when did you watch the movie, did you complete it? If not, at what point did you leave it midway, did you return to it again, the ratings that are given, the scrolling and browsing behaviour and much more. Using several algorithms and data analysis, Netflix is able to predict the most suitable shows/movies you would prefer watching. 

 Internet of Things and Machine Learning are the current face of technology What is Predictive Trend Analytics and Why is it Helpful to Businesses?

Another common example that you may have come across is Amazon’s Suggestions when you purchase a product. Not only does Amazon suggest what you should purchase to complete the look but even goes further and tells you what other customers viewed based on your search query. Amazon is able to give such a prediction based on the historical data it stores. For this, it uses a NoSQL database.

 Internet of Things and Machine Learning are the current face of technology What is Predictive Trend Analytics and Why is it Helpful to Businesses?

Your Search

 Internet of Things and Machine Learning are the current face of technology What is Predictive Trend Analytics and Why is it Helpful to Businesses?

 Internet of Things and Machine Learning are the current face of technology What is Predictive Trend Analytics and Why is it Helpful to Businesses?

Amazon’s suggestions based on your search

Whether you’re a retailer or a manufacturer, irrespective of your business, you can implement this process. Say you’re an e-commerce retailer you can track your customer’s purchase patterns to predict if they are to come back again for a purchase or not. Or if they don’t complete the purchase, why did they abandon the cart and how many abandoned the same product. This analysis will help you predict not only the customer’s behaviour but also the product. On the other hand, if you’re a manufacturer of smart devices, you can track and monitor the usage of the device and collect the information. This information can then be used to analyse user behaviour which, in turn, can be used to market similar products or premium services to your customers. 

Depending on your business type viz. SMB or Enterprise, there are various marketing automation tools that you can enable to collect data from how and when the customer interacted with your website to predict their next move. HubSpot, Marketo, Act-On are some tools that you can use.

Advantages of Predictive Trend Analytics

Moving on, let us cover the 3 major advantages of enabling predictive trend analytics.

  1. Improves Performance Efficiency 

Predictive Trend Analytics enables you to tap into customer behaviour based on their usage of your product or purchase. This can help you to reduce abandon cart issues, as well as, help you gain a competitive advantage. Eventually, this helps in improving both the performance of the customer’s buyer journey and your business.

  2. Better Marketing Campaigns 

You might have run multiple marketing campaigns, some of them performing exceptionally well while there might be few that didn’t. Analysing your customer’s interaction on your website can help you predict how your customers will act. Moreover, it can also help upsell, cross-sell, and improve your revenue.

  3. Enhance Customer Experience 

A satisfied customer is most likely to return to your website as opposed to a customer who felt that the experience could have been better. Analysing customer behaviour helps you predict ‘if they will open your email’ or ‘which product they are likely to search’. This helps you to cater to them in a personalised manner, giving the feeling that the discount or products are custom-made especially for them (which is true). 

Conclusion

Predictive Trend Analytics is a fast and efficient way to gain insight into customers based on their shopping patterns and behaviour. Moreover, it helps you leverage and upscale your business website to suit the needs of your customers based on educative guesses. Have you implemented predictive analysis? If yes, how is your experience? Do let us know in the comments section below.

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How To Create and Promote Buyer’s Guides To Improve Ecommerce Lead Generation

How do you picture a buyer deciding to purchase something off your site?

Does it happen that one morning your target customer wakes up with a single-minded focus to purchase a big ticket item? He then proceeds to add the item to his cart as he casually browses different products over morning coffee. And pays? This scenario could totally play out. And you’d love for this to happen regularly. But, that’s rare. Most purchases are fuelled by either desire or need. This need or desire is followed up by action. Consumers shop by identifying a need first, learning about solutions and then making their purchase.

That’s where buyer’s guides come in. You can better appreciate the need for creating buyer’s guides once you’ve read the article. A SearchEngineLand study says that 74% of consumers online use Google to find reviews, and information on what they should buy. Google isn’t the only mode of discovery. People use social search and search on retail sites too. To sum up, a lot of research goes into understanding the different features of a product. That’s where buyer’s guides help. These guides combine the beauty of sales and marketing. With buyer’s guides you attract leads during the consideration stage itself. This gives you an opportunity to nurture these leads. Buyer’s guides are an ideal way to convince these leads for a purchase and turn them into customers. With these guides, you make it easy for customers to choose you over similar brands. 

The Process Of Creating Buyer’s Guides

  1. Create In-Depth Buyer’s Guides

You might have come across buyer’s guides on B2B sites at least once. That’s one reason they’re seen as a B2B strategy. That doesn’t present an accurate picture of reality. You can use them just as effectively on eCommerce sites. Let’s understand this with the help of an example.

For an eCommerce site, the digital marketing agency Goinflow were consulted for they created buyer’s guides. These guides were relevant to each of the category pages. These were created in a bid to improve sales and number of leads. As expected these guides improved the number of leads and sales for the eCommerce site. One of the guides alone led to over $100,000 worth in sales. 

So here’s a step-by-step guide to creating a buyer’s guide:

  1. Decide on the kind of guide you want to produce

There are different options. You can create a simple guide that compares different products. The guide can provide general information on product types. You can create a comparison guide,  content geared towards beginners, you can write about the different configuration options available, sizes and so on.

Here are a few examples:

How do you picture a buyer deciding to purchase something off your site How To Create and Promote Buyer’s Guides To Improve Ecommerce Lead Generation

BestBuy’s microwave buying guide is suitable for anyone who’s a complete novice at microwaves. The guide lists configuration options along with different types of microwaves that are available.

Image Source

Cymax in their guide explores different types of writing desks.

How do you picture a buyer deciding to purchase something off your site How To Create and Promote Buyer’s Guides To Improve Ecommerce Lead Generation

Image Source

As you can see there are multiple sections in the guides you saw above. Let these guides inspire you. The guide you create should be in-depth, discussing ideas at length. Don’t be afraid to link out to competitors. The goal with the guide is to make others value you for the authority figure you are. This will build trust around your brand. If the guide isn’t all encompassing your customer may not be inclined to purchase from you. The person reading the post sees you as less of an authority figure. The examples shared above from BestBuy and Cymax don’t list any products in particular. They provide enough information for consumers to make informed decisions. That’s not to say you can’t include actual products.

  1. Add products

We insist on adding products. Divide your buyer guides into multiple sections. Each section should talk about a unique product. In the sections, include an explanation of the most critical features of the product. Another way to write a good guide is by turning it into a comparison post. You could list out prices and include products that are under a particular price range. Say web hosting under $50 or under $200 and so on.

  • Web hosting under $10 per month
  • Web hosting between $10–$20 per month
  • Web hosting over $30 per month

With price ranges, the buyer is assured that nothing on the list is above his/her budget.

  1. List pros and cons

Follow that up by listing pros and cons. Without cons, readers will assume you’re biased. They won’t accept the guide as honest. The goal is to be seen as trustworthy. The cons don’t have to point out the worst of any product. You just need to talk about shortcomings. Explain how it falls short of expectations compared to other products. Listing the cons like this helps increase your authority. It removes some of your bias in the eyes of the consumers. As a result, you can establish trust with the reader. Finally, don’t make it a sales pitch.

  1. See if the guide is suitable for your industry

Buyer guides with lots of text or images aren’t suitable for every industry. For example, there’s not a lot of features you can talk about on clothes. Topshop’s solution is a style quiz that helps customers choose something fit for their personality and tastes.

How do you picture a buyer deciding to purchase something off your site How To Create and Promote Buyer’s Guides To Improve Ecommerce Lead Generation

Image Source

The quiz collects individual preferences and presents a catalogue full of items that cater to the individual. So that’s another option for you to try. In the same spirit you could offer videos as buyer guides. 50% of the population online watch a video every day. Finally end it with a call-to-action that shows the customer where he/she can buy the products from. 

Add calls to action inspired from the products you talk about in the guide. Don’t make it too pushy. As you saw above, there are plenty of ways you can approach writing a buyer’s guide. 

Promoting The Buyer’s Guide

   2. How To Promote Your Guide

After producing the guide, you need people to see it. Only then will you be able to derive any real benefits from it. Here’s how to do that.

  1. Link to the guides at the bottom of the category pages

We talked about how Goinflow created buyer guides for a site they consulted for. They internally linked the guide at places where people could see them most frequently. Example— bottom of relevant category pages.

For example, this is the bottom of the microwaves page on LG.

How do you picture a buyer deciding to purchase something off your site How To Create and Promote Buyer’s Guides To Improve Ecommerce Lead Generation

Image Source

They don’t have a buyer’s guide. Only links to pages that show you where to buy the product.

It’s an ideal place to link out to buyer’s guides. If you do link out to buyer’s guides, a visitor who didn’t find anything relevant and scrolled to the bottom of the page, finds a guide that’s useful for him/her. With such guides you can provide these readers valuable information. This helps them learn more about the product and convert.

  1. Add internal links in blog posts

When writing blog posts add internal links to the guide wherever they make sense.

The blog posts you write may provide a deeper look at topics briefly covered in the guide. Or mention the guide in the context of other relevant posts. Having similar related content pieces can improve your ranking and help you snag positions for multiple long tail keywords. Plus an in depth buyer’s guide is always a link magnet.

3. Use Guides As Lead Generation Gateways

Guides can be standalone pages. Or they can be gated and used for lead generation.

Here’s an example from one of the lead generation guides Goinflow created.

How do you picture a buyer deciding to purchase something off your site How To Create and Promote Buyer’s Guides To Improve Ecommerce Lead Generation

The lead generation form is simple asking only the name and email address. It’s written as a usual blog post. To read it, a visitor has to provide his name and email address.

As ecommerce marketers, snagging visitor email addresses can be a topline priority. Whether you need to use guides as lead magnets depends on a few factors. 

With an email address on file you have ample time and multiple opportunities to get prospects to make a purchase. When you publish a guide, it’s up to you to keep it free or keep it behind a gate. If there’s a longer research cycle involved with a product it makes sense to keep the guide behind gates, get email ids and run a custom lead-nurturing campaign geared toward these leads.

Promote your gated page on social media to drive relevant leads. Publishing the guide directly on your site is the perfect opportunity to get links for it and complement your link building efforts.

Bonus Tip: 

In addition to buyer’s guides, you can repurpose ebooks, podcast downloads and similar resources as a content upgrade. Here are ways in which you can provide additional content to your site visitors.

Infographics, downloadable infographics, gifts and memes, interactive quizzes, videos, podcast interviews, downloadable webinars, courses, and other assets are some examples of content types you may choose to give for free.

The key is in delivering value. What do you think of my short guide on buyer guides for your ECommerce business? Do let me know in the comments below.

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New gTLD – November 2019

With Black Friday and Cyber Monday Sales, November was raining amazing offers. In fact, the sale was the reason for the incredible hike in registration count of the new gTLDs. .TOP witnessed a 518% surge in its registrations. Along with this, we had a record-breaking 55,000+ sales in our new gTLDs this month!

Let’s now peek into the new gTLDs that made it to the top 15 during the month of November.

New gTLD Report – November 2019
Infogram

*Registration Numbers Facilitated by ResellerClub

.TOP: The ever reigning .TOP continued to surge further in November with a spectacular 518% hike in its registration count. This hike contributed to .TOP grabbing a 56% share in the total new gTLD registration counts. Not so surprisingly the China market and a promo price of $0.99 helped boost the numbers.   

.SITE: Despite the numerous discounts, .SITE continued to secure the second spot in the month of November. This new gTLD was running at a discounted price of $4.99. The boost of 88% jump in registration count can be attributed to the China market. 

.XYZ: With an 8% share to the overall registration count .XYZ secured the third spot in the list. This new gTLD was being sold at the promo price of $0.99 and saw an impressive 229% spike in the number of registrations. Again, it is worth noting that the maximum contribution is from the China market where it has been gaining popularity.

.ONLINE:  .ONLINE managed to secure the fourth position. Moreover, it is the sole new gTLD in the top 5 list that dominated the Global markets* with a 4% share to the total registration count. This new gTLD was running at a promo price of $6.99. 

.FUN: Being sold at a special price of $0.99 during the month of November might have been a reason for the spike in the registrations of this new gTLD in the China market. This new gTLD now assumes the fifth spot with a 4% total registration count and an overall spike of 506% that helped secure the top spot.

The registrations of .ICU saw a jump of 294%, as well as, .SHOP saw a jump of 121%  in the total registration count. Along with this, .COMPANY is a new entrant to the top 15 list with a 123%  jump in its registrations which can be attributed to the India market.

Here’s a quick look into the exciting domain promos we’ve got lined up for the month of December:

  • Help your customer’s distribute knowledge with a .INFO domain at just $3.99
  • Enable your customers to solve queries with a .SOLUTIONS domain at just $6.99
  • Spice your customers’ business with .PARTY domain this Christmas at just $2.99

That’s all folks!

Check out all our leading domain promos and help your customer’s get the right one for their online business.

You can also head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just lookout for the posts with #domainpromos. See you there! 

*Global market – US, Australia, Canada, Sri Lanka, Thailand and others fall under the global markets. 

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7 Tips To Optimize Social Media Visuals For Customer Engagement

With research showing that social media posts with images are shown to get up to 2.3x more engagement than those without, it’s no wonder that people are looking to find content that shows instead of tells. But because this is isn’t a secret to any marketer, you’ll notice your social posts competing with a stream of other visually appealing images on news feeds. 

This means that you’ll need to have an understanding of which types of images actually resonate with your audience. This article provides tips to help you come up with a solid social image strategy, which can in turn, help improve conversion rates

7 tips to make your brand’s social media content visually effective to your viewers

As alluded to earlier, merely adding visuals to your social posts will no longer be enough to capture the attention and imagination of your audience enough to merit engagement. To help you be more effective with your use of visuals, here are seven tips to help optimize customer engagement. 

2.Brand your social media presence

It’s been found that humans can form an impression in as little as 50 milliseconds. This means that a well thought out image accompanied by a witty caption may not have the time to resonate with your audience before they form an impression. 

To work around this, you’ll need to have a recognizable social branding, which doesn’t only require a compelling social logo – it’s going to take consistency. As you can see with the example below from Blue Star Donuts, their social profiles have that recognizable blue star as their social logo. It is then accompanied by visually stimulating images of their products. The combination of the two across their channels allows them to communicate their brand value at first glance. 

With research showing that social media posts with images are shown to get up to  7 Tips To Optimize Social Media Visuals For Customer Engagement

With research showing that social media posts with images are shown to get up to  7 Tips To Optimize Social Media Visuals For Customer Engagement

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2. Choose images that are easy to digest

In a similar vein to being easily recognizable, you’re going to want to use images that are easy to understand. With a ton of content clamouring for audiences’ attention, you’ll want to use an image that quickly conveys your message. 

It could be an animated text on loop, as Adobe Spark does below. 

Or you could go a step further and utilize technology that’s gaining popularity. GoPro does this well with their VR videos, which not only show how much fun you can have with their products, it also allows audiences to interact with their content – a boon for any social post. 

3. Use a variety of image types and formats

While there’s something to be said about consistency, there’s also great value in being consistently entertaining. And with platforms like Instagram regularly introduces new features and image formats, it would be wise to leverage your audiences’ interest in these to your advantage. 

But it’s not just Stories features, different formats, and optimal Instagram image sizes you can play around with, you can also utilize the following to help your visual messaging:

  • Use infographics to relay facts and stats. 
  • Illustrate how your products and services can be best used. 
  • Add screenshots to your tutorial videos. 
  • Create a graphical summary of your posts.  

With research showing that social media posts with images are shown to get up to  7 Tips To Optimize Social Media Visuals For Customer Engagement

4. Go beyond static images and upload social media-specific videos

Videos can generate up to 34% more conversions as it makes content easier to digest for individuals on the go. Capitalize on platforms such as Instagram, Facebook, and YouTube that allow you to post both short and long videos that can be used to engage your audience.      

Subtitles are integral to engaging people on the go as over 85% of videos on Facebook are viewed without the need for sound. Optimize your videos in a way that they can work just as effective on mute as it does with sound on. Incorporate animated texts or subtitles to highlight the key points of your videos to make it easier for your viewers to digest the information in your posts.

5. Optimize your visual content for SEO

Articles with relevant images get 94% more views, on average, compared to articles without images. This is because audiences respond well to the combination of text and visuals. Additionally, SEO doesn’t just affect keywords in your copy, but it also uses visual search as a factor in your ranking. Optimizing your visual content to include keywords that relate to the subject matter of your posts is an effective way to increase your brand’s visibility, this is why it’s integral to have thumbnails in videos that effectively convey what the content is about. Using varied forms of images can make it easier for search engines to pick up on your content:

  • Infographics: Instead of reading a manuscript on informing people about your product, you may opt to use infographics to visually present your numbers and statistics in an enticing and attractive way. Visually represented data incur over 12% more traffic and over 200% more shares compared to posts that do not make use of images. As well, there are a number of tools that can help make creating infographics that much easier. 

  • Visual instructions: There’s no better communication tool than providing visual guides to your audience. Making use of visual imagery through how-to photos or screenshots will make it easier for customers to follow you on posts that are concerned with product instructions, promo guidelines, and even help desk processes.

One study found that 62% of millennials prefer the development of visual search over any other new technology. And with visual search continuing to trend, make sure that your images are indexed with strong keywords and descriptions through their ALT tags in the source code so that it’ll be easier for the engine to include it in searches

6. Leverage Facebook or Instagram live

One of the many invaluable assets of social media platforms is its live-streaming function. Facebook and Instagram offer live streaming which allows your subscribers to follow your content and give them a behind-the-scenes look at your new projects and events. Allowing your customers to engage with you live adds another layer of being able to interact with your brand. Having them interact with you and each other by sharing their experiences in following an ongoing event makes it easier for them to feel that they’re a part of a community.

Make sure that your followers are made aware of potential live streams so that they can tune in and make time to be a part of it to engage with your posts. Awareness is key in hyping up your viewers to look forward to special events, especially if they have a customer’s incentive to stay tuned either in the form of entertainment value or through giveaways and prizes to be won.

7. Observe copyright laws

Making use of copyrighted images is a simple way for your brand to go down in court due to infringement. Penalties and legal ramifications aren’t forgiving as to whether you accidentally used a copyrighted image or not. Free stock images are often the course of action for brands as most of them are free for use. On the other hand, making use of licensed images may be tricky as you might have to ask permission or to buy the license itself to have access to using it for your products. 

Thankfully enough, simple and free photo-editing tools such as Canva, VSCO, and Adobe Photoshop Express that can spice things up even if you’re using stock photos. But of course, if you have the resources, the best case for you is to develop your own design team for your content. A brand manual can make it easier for you to deal with quality control while ensuring that the images and graphics used for content are in line with your brand’s message.

Conclusion:

Proper communication is the key to creating an effective digital marketing strategy. The effectiveness of a brand’s image is only as strong as the team behind it, that includes your graphic designers, marketing heads and social media managers who coordinate, execute and maintain the consistency of your brand’s look. 

Curating a content strategy guide can be an effective solution to ensuring that you have your own personal rulebook in knowing how your followers want to engage with your content and how effective certain types of digital marketing strategies are to them. Train your team in how to research and develop content, with posts properly studied and analyzed to see whether they were effective or ineffective in reaching your success indicators. By keeping a close eye on how your followers respond to the type of content you produce, you’ll be able to cater what works for them by keeping them enthusiastic in looking forward to more content by engaging with your brand. 

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How to Boost B2B Sales By Focusing on Customer Support

Gone are the days when your sales personnel could drive the process of customer acquisition with their gift of the gab. Today, buyers rely on informative landing pages, websites, educational videos, blogs, and user reviews to choose vendors in an informed manner. Forrester indicates that 68% of B2B customers prefer to research online independently.

In addition to up-to-date and relevant digital channels, buyers also expect speed and efficiency when it comes to customer service and query resolution. Consequently, B2B companies are rapidly adopting technologically advanced support systems such as live chat, social media, cobrowsing, etc. to offer their customers real-time support. Online community platforms and support pages are also becoming popular to provide customers with the answers they need, without reaching out to support, especially outside working hours.

Importance of Customer Support for B2B Sales 

For most B2B companies, products or services offered are more or less stable. Thus, when it comes to choosing between two brands offering the same product or service, the company that provides best and consistent customer support almost always wins.

According to a survey, 70% of customers believe that the quality of support reflects how much an organization values them – which means that keeping your users’ waiting is a reflection of your indifference towards them. 

In terms of sales and transactional value, 7 out of 10 U.S. consumers will spend more money to buy from a company that delivers great customer service. The opposite scenario is 51% of consumers will never buy from the company after one bad service experience.

The message is clear, isn’t it?

In an era where better customer experience means higher engagement and sales, offering better and consistent support to your customers across multiple touchpoints could be the key to trumping your competition in the market. Below, we share five tips or best practices that will help you optimise your customer support channels and boost your sales effectively.

4 Best Practices to Improve B2B Sales

1. Customize the support package

All B2B buyers are not the same. Besides, the presence of multiple decision-makers in a single company makes it imperative to customize your support package as per your customers’ preferences.

For example, if your target companies comprise young teams, you may benefit from integrating self-help options, such as AI-enabled chatbots that enable quick, as well as 24-hour customer support. Gartner points out that “By 2021, 15% of all customer service interactions will be completely handled by AI, an increase of 400% from 2017.” 

2. Serve your niche segment

Most businesses today work on wafer-thin margins and are continually looking for solutions to improve their operational efficiency. By establishing yourself as a thought leader in a particular niche, you can win the trust of businesses in that field, naturally inclining their purchase decision in your favor.

One of the best ways to achieve this is by publishing thoughtful, research-backed, useful content on your website and other places, focused on resolving the key issues faced by your buyers.  If you are looking for inspiration, visit Hubspot to check out their fantastic blog with various ‘how to’ articles exemplifying the inbound marketing methodology. 

Remember, there’s no point in being a jack of all trades and master of none. Instead, focus on a particular niche and establish yourself as a master!

3. Compete on “service quality” by defining Service Level Agreement

A multi-level service level agreement or SLA could be the defining factor for your company by making customer service the heart of your organization. An SLA of this nature defines service quality, creating specific standards of service to be achieved by every department, including sales and marketing. A good SLA also standardizes the sales process, making each employee within a department understand his or her role better.

4. Investment in customer support tools

Customer support technologies such as live chat can reduce the response time significantly while enabling you to connect to your users in real-time. By integrating live chat software on your website, you empower users to connect with you at the precise moment they need help on their purchase journey – leading to higher customer satisfaction and more sales. No wonder then that vendors that use live chat increase their chances of conversion by up to 3X as compared to businesses that don’t. 

Enabling seamless live chat support across your website and mobile devices enable customers to reach out to you on-the-go, making it easier for them to purchase from you, which could be a key differentiator in the market.

Here are some stats that highlight the importance of live chat in B2B:

  • Reduce Costs: Live chat enables your support staff to engage more than one customer at a time, making it almost 50% cheaper than handling phone calls.

  • Build Trust and loyalty: A study by Oracle found that 90% of customers feel confident about buying on a website when they see a live chat button and 63% of consumers are more likely to return to a website that offers live chat.

Of course, only incorporating live chat software on your website isn’t enough. You need to train your support staff to use this feature optimally for best results. For example, your staff can ask for contact details at the start of any conversation to provide a more personalized experience. In case the chat user is not an existing customer, the staff can ask them whether they are interested in receiving news and promotional material from your company. 

Live chat software may also provide demographic information about users, as well as, their recent browsing history, enabling sales agent to connect with them better.

Here are some tips to empower your customer-facing team for best results:

  • Have a ‘best-practices’ manual for the support team to reduce effort within workflows.
  • Adopt a customer-centric business approach through focused recruitment programs and tools.
  • Use performance analytics to determine best behaviors that click with clients.
  • Provide digital assistants, such as chatbots, live chat, and co-browsing software to reduce workload, optimize costs, and gain relevant and useful insights.

Integrate your Customer Relationship Management Software with Customer Support for Better Customer Experience

Many businesses use customer relationship management (CRM) software, such as SugarCRM, Salesforce, and Microsoft Dynamics CRM to track data of individual clients. Such information helps the sales team understand customers better and offer more personalised services. However, most businesses use separate customer support software, and integrating their CRM system with customer support software can provide a much better customer experience.

An integrated CRM system ensures consistent communication by creating a unified system that provides your agents with complete customer information across their sales journey. An integrated system also makes it easier to track and manage customer information as information from multiple teams (marketing, sales, and customer service) is stored in a single place. Talking about customer experience, an integrated CRM system not only leads to higher personalisation but also complete automation. With an integrated CRM, you can directly convert customer emails into tickets using a common email ID, send automated responses, create impactful email marketing campaigns, and save new data centrally.

Conclusion

The world of B2B is constantly changing. Today, customers are not only interested in knowing about your product or service. They also want to know how your product or service can solve their existing problems or help them meet their business goals effectively. 

Thus, simply enumerating the benefits of your product will not take you anywhere. However, adding a personal touch to the sales process through targeted content and seamless omnichannel support can take your business a long way.

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Gear up for Black Friday Cyber Monday Sales: Up to 60% off on Web Hosting!

The Black Friday & Cyber Monday sales world-over are where millions of products are bought and sold! With brands offering the best prices, products from gadgets to toys to makeup to appliances are sold in seconds! It’s the right time to cash in on these deals and save big.

We’re in on these sales too! Over the sale weekend, – Black Friday, Saturday, Sunday and Cyber Monday, ResellerClub will be offering the biggest discount of the year! We’re offering discounts of up to 60% on web hosting and servers! Historically, we’ve received an amazing response to these sales and we’re hoping for the same this year too. The Black Friday web hosting deals and Cyber Monday deals will be live from 28th November to 3rd December

Our teams, be it product, pricing, marketing, website experience, design teams have all been working round-the-clock to prepare for the sale weekend. We hope you make the most of these Black Friday hosting deals.

Let’s jump right in to the details, then!

Black Friday Hosting Deals

As part of our Black Friday Hosting Deals, get up to 60% off on VPS hosting, Reseller Hosting and Shared Hosting! Take a look at the discounts:

Additionally, get:

  • Up to 50% off on WordPress Lite
  • Up to 25% off on WordPress Security Suite
  • Up to 60% off on Cloud hosting

If you’re a web professional, a small business or a budding entrepreneur, these deals are a fantastic way to buy your hosting at affordable rates without burning a hole in your pocket! Especially if you’re just starting out your online business (or blog), we encourage you to make the most of these offers. Not only can you buy hosting at absolutely affordable prices, we even offer a 30 day money-back guarantee if you’re unhappy with our services. Win-win!

All our products are easily available at the click of a button in the comfort of your home or office. We offer a wide range of hosting products from various brands so you don’t need to look anywhere else!

We’ve made sure to offer the highest discounts on our most-bought products so you can take advantage of our upcoming Black Friday Hosting sale. Mark your calendar, set a reminder so you don’t forget about the sale!

We hope you make the most of these discounts!

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Domain Name System: Explained

Domain Name System (DNS) is a database framework that interprets a personal computer’s registered domain name into an IP address and vice versa. Network PCs use IP addresses to find and associate with one another, but IP locations can be hard for individuals to recall. For instance, on the web, it’s a lot simpler to remember the website www.abc.com than it is to recollect its relating IP address (257.101.177.77). 

The DNS automatically converts the name we type into our web browsers to IP addresses of servers hosting that site. DNS also enables you to associate with another authorized PC or allow remote management by utilizing its easy to understand area name as opposed to its numerical IP address. On the other hand, Reverse DNS (rDNS) makes an interpretation of an IP address into a domain name. 

Every organization that has a chain of computers has one server dealing with DNS inquiries called a domain server. It will hold all the IP addresses inside its system, in addition to the IP addresses of recently accessed PCs outside the system. DNS can be compared to a telephone directory where you find phone number using easy to remember names.

How DNS Works

DNS resolution involves a process similar to finding a house using the street address. Each device connected to the internet is given an IP address. When someone enters a query, the hostname is converted into an IP address to complete the query. This translation between a web address and machine-friendly address is crucial to for any webpage to load. 

 is a database framework that interprets a personal computer Domain Name System: Explained

On the machine level, when a search query is initiated, the browser looks for information in a local cache. If the address is found, it will look for DNS server in the Local Area Network (LAN). If the DNS server in the LAN is found and receives the query, a result will be returned. If DNS server is not located, the local server will forward the query to DNS cache server provided by the internet service provider.

The DNS cache servers contain temporary DNS records based on cached value acquired from authoritative DNS servers. An authoritative DNS server as the name suggests stores and provides a list of authoritative name servers for each of the top-level domains. The working of DNS is based on a hierarchy, and it is essential to further learn about these servers. 

Types of DNS Servers

  1. DNS recursor – The DNS recursor server gets requests from client machines via apps like internet browsers. The recursor then makes additional requests to fulfil the customer’s DNS query. Think of it as a librarian that goes to find a particular book present somewhere in the library. 
  2. Root nameserver – This is the initial phase in deciphering comprehensible hostnames into the IP. Think of it as the index available in the library that gives you the shelf number based on the name of the book. 
  3. TLD nameserver – The TLD is the subsequent stage in the search for a particular IP, and it has the last segment of a hostname. The common TLD server are .com, .in, .org., etc. 
  4. Authoritative nameserver – This nameserver is the final halt in the inquiry. If the definitive name server approaches the mentioned record, it will restore the IP for the mentioned hostname back to the Recursor, which made the underlying query.

What Is DNS Propagation

If your IP address is similar to the street address used to find your house, what happens if you change your home address? What is the domain name server with the new IP address? Well, this is where DNS propagation gain relevance. In simple terms, DNS propagation is the time it takes for any changes made in the name server to come into effect. 

When you change the nameservers for your domain or change the hosting provider, the ISP nodes across the world may take up to 72 hours to update their caches with the new DNS information of your domain. However, the time required to ensure a complete update of records across all nodes may differ.

New information about the nameservers will not be propagated immediately, and some of your users may still be redirected to your old website. Each ISP node saves the cache to speed up the loading time, and you will have no other option but to wait until all the nodes are updated.

You can bypass or minimize the DNS propagation by pointing your domain to the destination IP address using “A Record” on the side of the current DNS provider, setting the minimal TTL. After updating the “A Record” you can wait for an hour and then change the nameservers of your domain. This will ensure that your website will not have any downtime as both hosts will show the same new website. 

DNS Security Extensions

Given that DNS is vital for redirecting any query to your website, it is hardly surprising that hackers and bad actors will try to manipulate it. DNS inherently has no means of establishing whether the data is coming from authorized domains or has been tampered. This exposes the system to a lot of vulnerabilities and attacks such as DNS cache poisoning, DNS reflection attack, DNS amplification attack, etc.

In a DNS cache poisoning attack, bad actors replace the valid IP address with a malicious IP address. So, virtually all the users reaching for the genuine site will be redirected to this new IP address. This new location could have an exact clone of the original site meant to steal crucial data such as personal information & banking information, or it could redirect to a website and malware would be downloaded on the local computer. 

To address these serious concerns, DNS Security Extensions (DNSSEC) were put in place. DNSSEC is aimed at addressing the weaknesses in DNS and adding authentication to it, making the system more secure. DNSSEC uses cryptographic keys and digital signatures to enforce legitimate connections and accurate lookup data. 

While DNSSEC can substantially reduce the vulnerabilities of DNS, administrative overhead, as well as time and cost, restrict its implementation. A better alternative for many organizations would be to opt for Cloud-based DNS. Similar to cloud web hosting, a cloud-based DNS ensures geographically diverse networks and DNS server infrastructure. It enables high availability, global performance,  scalability, stronger security, and better resource management. Do let us know your thoughts and if you have used cloud-based DNS in the comment section below. 

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Beginner’s Guide to Understanding DDoS Attacks

With the world changing its data storage methodologies and moving to cloud storage, things have become more transparent and safer for storing and accessing files in the easiest way possible. However, most things that are free come with drawbacks, which could be dangerous for your business. Cyber-attacks and deadly viruses can wipe out your servers and lead to a permanent loss of data. 

Regular occurrence of these threats has resulted in companies opting for DDoS protection enabled servers to protect their data from virtual attacks. With both internet and hackers evolving, it has become crucial now more than ever to employ means to mitigate such attacks. Thus, let’s take a closer look into the world of DDoS attacks, dangers, and steps required to mitigate such attacks. 

What is a DDoS attack?

DDoS attack or Distributed Denial of Service attack is aimed at making any service unavailable by flooding it with millions of requests. A DDoS attack can also be carried out using hacking or insertion of a virus into the host to gain access to its services and functions. Such attacks can be triggered by a single system and can affect millions of personal electronic devices such as computers, smartphones, tablets, etc. This denial of services from your device could be in the form of – 

•   Hacking webcams and other video peripherals. 

•   Hijacking ports and other wireless authentication connections. 

•   Restricting or blocking the use of the internet by any kind. 

•   Overloading ports to make them unusable. 

Methods of DDoS attacks

The attackers or hackers have evolved over the years and developed multiple ways to carry out DDoS attacks. The end goal will always be to flood your servers and shut down your service. Hackers resort to different techniques to carry out the attacks making it difficult to determine the source of the attack and counter it in a shorter period.  The different types of DDoS attacks can be as following: 

•   Volumetric attacks 

Every company is aware of the average visits their website receives, and they have servers capable of dealing with a certain amount of traffic. So, exhausting your bandwidth is not a difficult task, and with millions of requests directed to your server at the same time, your server will be down within no time. Using ‘botnet” i.e a collection of interconnected devices, thousands of infected devices with malware will start hitting your page, bringing it down in a matter of minutes.  

•   Protocol attacks

Instead of sending millions of requests or redirecting malware to one particular webpage or system, the IP connection of the site is clogged. The ping that a website might send to receive data is clogged by fake IP addresses that never really send back any information. Either the site never loads or responds with vast sums of unnecessary information. It not only restricts the use of the site but also impacts resources in completing other tasks. Such an attack may need a significant amount of overhauling to rescue the web server. 

•   Application layer attacks

The internet is built upon seven layers — each layer serving its purpose and following different protocols to carry out its functionality. The seventh layer of the internet is known as the application layer, where all the HTTP and SMTP (Simple Mail Transfer Protocol) communications from email to web browsing is carried out. DDoS attacks on application layer mimics the real activity of humans to consume all the resources. This makes the server useless and takes down your services. 

Why Is Protection From DDoS Attacks Required?

DDoS security is vital because DDoS attacks disrupt the standard functionality of web servers and cause billions of dollars in damages and repairs. Hackers around the world easily send ransomware through emails and IP addresses. Over the years, the frequency of DDoS attacks has increased with about 43 per cent of the attacks targeting smaller cyber businesses. It is estimated that about 124 billion dollars will be spent by the end of this year on repairs and upgrading servers of companies to protect their connection and data from such attacks. Thus, DDoS security is vital and crucial for any company to avoid landing in a situation which can damage their company forever. 

How To Mitigate DDoS Attacks 

So, the crucial question that arises is how to fight DDoS. Unfortunately, the answer may not be simple and straightforward. By nature, DDoS attacks due to its different nature are challenging to handle and bring under control. The best line of action to fight DDoS would be to analyse incoming data, block spam messages, and malicious requests of sorts. However, let us take a closer look at different approaches to mitigating DDoS attacks.

1. Check whether you are under attack. 

It is decisive to know whether you are facing excellent or bad traffic. The good traffic is your customers, and the bad traffic is the DDoS attack. The DDoS protection that you may opt for should have the potential to distinguish between good and bad traffic. Our VPS hosting is backed by Neustar DDoS protection, which is completely capable of identifying a DDoS attack and acting swiftly against it. 

2. Redirection of bad traffic. 

Redirection of bad traffic away from your server is crucial. More significant the quantity of bad traffic, higher are the chances that the server will crash. Redirection is the step where your mitigation plan comes into effect. The strength of your servers and operation centre is tested in sending the bad traffic away and protect the system from any threat. Failure to do so can cause the system as well as the operation centre for your servers to crash down. In case of the service fails, deep packet inspection service come in handy in differentiating the good from the bad. 

3. Make full use of your resources. 

Protection for your servers and operation centres is vital, and various services come with different features that may suit different requirements. DDoS protection can work according to the user’s commands and can be toggled on/off. However, choosing the right kind of protection is vital. It might be based on the type of business and the hardware being used. The DDoS protection provider should fully maintain cloud services and provide an extra level of care, and issue alerts in case of a DDoS attack. 

There are several prominent service providers that offer DDoS protection services. You can opt for any of the top DDoS protection service providers depending on your requirement and the allocated budget. However, in most cases, you will need IT experts to implement it. This would alleviate you from any concerns that you might have in purchasing and setting up DDoS protection.

If you are setting up a new website altogether, then you must look for web hosting plans that are integrated with DDoS protection tools. Do let us know your experience with DDoS attacks and how you have mitigated the disaster in the comments section below.

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New gTLD – October 2019

We’re officially in the final quarter with October marking its beginning. Let us have a peek into how our domains have performed. .TOP, .SITE, .XYZ and .ONLINE remained consistent in their performance by securing the top 4 spots respectively while .SPACE made it to the fifth spot with a 42% spike in its registration numbers. Moreover, .ICU contributed 184% of the total registrations making it the most significant contribution to the total new gTLD count.

Let’s now glance at the new gTLDs that made it to the top 15 during the month of October.

New gTLD Report – October2019
Infogram

*Registration Numbers Facilitated by ResellerClub

.TOP: .TOP has maintained its consistency and performance by securing the first spot in terms of registrations since the past four months. The new gTLD ran at a promo price of $0.99 and contributed to 27% of the total registration share. Interestingly the China market can be attributed to making sure .TOP retains its top spot with its registration count.

.SITE: .SITE was able to retain its second spot with a total registration count of 24%. This new gTLD was being sold at the promo price of $4.99 and saw a 30% spike in the number of registrations. 

.XYZ: With a 7% share in the overall registration count, .XYZ secured the third spot in the top 5 list. The promo price of $ 0.99 has been the reason for the surge of this new gTLD in the Global markets*. 

.ONLINE: Next in line, is .ONLINE that contributed a total of 6% to the total registration count. This new gTLD was running at a promo price of $6.99 and the majority of the registrations can be attributed to the Global markets*.

.SPACE: With a promo price of $1.99 .SPACE is back in the top 5 list with a 42% total spike in its registration numbers. This new gTLD now assumes the fifth spot with a 4% total registration count. The increase in the number of registration of .SPACE can be credited to the Global markets*.

The registrations of .ICU saw a jump of 184% in the total registration count. Along with this, .EMAIL was able to move to the eight spot by contributing a total registration count of 3%. .BEST was also able to make it to ninth spot with a 75% jump in its registrations which can be attributed to the India market.

Here’s a quick glance into the exciting domain promos we’ve got lined up for the month of November:

  • Help your customer’s build a website for their business today with a .TODAY domain at just $3.49
  • Grow your customers business with a .LIFE domain at just $3.49
  • Help excel your customers’ business with .WIN domain at just $2.99

That’s all folks!

Check out all our leading domain promos and help your customer’s get the right one for their online business.

You can also head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just lookout for the posts with #domainpromos. See you there! 

*Global market – US, Australia, Canada, Sri Lanka, Thailand and others fall under the global markets. 

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