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7 Tips To Optimize Social Media Visuals For Customer Engagement

With research showing that social media posts with images are shown to get up to 2.3x more engagement than those without, it’s no wonder that people are looking to find content that shows instead of tells. But because this is isn’t a secret to any marketer, you’ll notice your social posts competing with a stream of other visually appealing images on news feeds. 

This means that you’ll need to have an understanding of which types of images actually resonate with your audience. This article provides tips to help you come up with a solid social image strategy, which can in turn, help improve conversion rates

7 tips to make your brand’s social media content visually effective to your viewers

As alluded to earlier, merely adding visuals to your social posts will no longer be enough to capture the attention and imagination of your audience enough to merit engagement. To help you be more effective with your use of visuals, here are seven tips to help optimize customer engagement. 

2.Brand your social media presence

It’s been found that humans can form an impression in as little as 50 milliseconds. This means that a well thought out image accompanied by a witty caption may not have the time to resonate with your audience before they form an impression. 

To work around this, you’ll need to have a recognizable social branding, which doesn’t only require a compelling social logo – it’s going to take consistency. As you can see with the example below from Blue Star Donuts, their social profiles have that recognizable blue star as their social logo. It is then accompanied by visually stimulating images of their products. The combination of the two across their channels allows them to communicate their brand value at first glance. 

With research showing that social media posts with images are shown to get up to  7 Tips To Optimize Social Media Visuals For Customer Engagement

With research showing that social media posts with images are shown to get up to  7 Tips To Optimize Social Media Visuals For Customer Engagement

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2. Choose images that are easy to digest

In a similar vein to being easily recognizable, you’re going to want to use images that are easy to understand. With a ton of content clamouring for audiences’ attention, you’ll want to use an image that quickly conveys your message. 

It could be an animated text on loop, as Adobe Spark does below. 

Or you could go a step further and utilize technology that’s gaining popularity. GoPro does this well with their VR videos, which not only show how much fun you can have with their products, it also allows audiences to interact with their content – a boon for any social post. 

3. Use a variety of image types and formats

While there’s something to be said about consistency, there’s also great value in being consistently entertaining. And with platforms like Instagram regularly introduces new features and image formats, it would be wise to leverage your audiences’ interest in these to your advantage. 

But it’s not just Stories features, different formats, and optimal Instagram image sizes you can play around with, you can also utilize the following to help your visual messaging:

  • Use infographics to relay facts and stats. 
  • Illustrate how your products and services can be best used. 
  • Add screenshots to your tutorial videos. 
  • Create a graphical summary of your posts.  

With research showing that social media posts with images are shown to get up to  7 Tips To Optimize Social Media Visuals For Customer Engagement

4. Go beyond static images and upload social media-specific videos

Videos can generate up to 34% more conversions as it makes content easier to digest for individuals on the go. Capitalize on platforms such as Instagram, Facebook, and YouTube that allow you to post both short and long videos that can be used to engage your audience.      

Subtitles are integral to engaging people on the go as over 85% of videos on Facebook are viewed without the need for sound. Optimize your videos in a way that they can work just as effective on mute as it does with sound on. Incorporate animated texts or subtitles to highlight the key points of your videos to make it easier for your viewers to digest the information in your posts.

5. Optimize your visual content for SEO

Articles with relevant images get 94% more views, on average, compared to articles without images. This is because audiences respond well to the combination of text and visuals. Additionally, SEO doesn’t just affect keywords in your copy, but it also uses visual search as a factor in your ranking. Optimizing your visual content to include keywords that relate to the subject matter of your posts is an effective way to increase your brand’s visibility, this is why it’s integral to have thumbnails in videos that effectively convey what the content is about. Using varied forms of images can make it easier for search engines to pick up on your content:

  • Infographics: Instead of reading a manuscript on informing people about your product, you may opt to use infographics to visually present your numbers and statistics in an enticing and attractive way. Visually represented data incur over 12% more traffic and over 200% more shares compared to posts that do not make use of images. As well, there are a number of tools that can help make creating infographics that much easier. 

  • Visual instructions: There’s no better communication tool than providing visual guides to your audience. Making use of visual imagery through how-to photos or screenshots will make it easier for customers to follow you on posts that are concerned with product instructions, promo guidelines, and even help desk processes.

One study found that 62% of millennials prefer the development of visual search over any other new technology. And with visual search continuing to trend, make sure that your images are indexed with strong keywords and descriptions through their ALT tags in the source code so that it’ll be easier for the engine to include it in searches

6. Leverage Facebook or Instagram live

One of the many invaluable assets of social media platforms is its live-streaming function. Facebook and Instagram offer live streaming which allows your subscribers to follow your content and give them a behind-the-scenes look at your new projects and events. Allowing your customers to engage with you live adds another layer of being able to interact with your brand. Having them interact with you and each other by sharing their experiences in following an ongoing event makes it easier for them to feel that they’re a part of a community.

Make sure that your followers are made aware of potential live streams so that they can tune in and make time to be a part of it to engage with your posts. Awareness is key in hyping up your viewers to look forward to special events, especially if they have a customer’s incentive to stay tuned either in the form of entertainment value or through giveaways and prizes to be won.

7. Observe copyright laws

Making use of copyrighted images is a simple way for your brand to go down in court due to infringement. Penalties and legal ramifications aren’t forgiving as to whether you accidentally used a copyrighted image or not. Free stock images are often the course of action for brands as most of them are free for use. On the other hand, making use of licensed images may be tricky as you might have to ask permission or to buy the license itself to have access to using it for your products. 

Thankfully enough, simple and free photo-editing tools such as Canva, VSCO, and Adobe Photoshop Express that can spice things up even if you’re using stock photos. But of course, if you have the resources, the best case for you is to develop your own design team for your content. A brand manual can make it easier for you to deal with quality control while ensuring that the images and graphics used for content are in line with your brand’s message.

Conclusion:

Proper communication is the key to creating an effective digital marketing strategy. The effectiveness of a brand’s image is only as strong as the team behind it, that includes your graphic designers, marketing heads and social media managers who coordinate, execute and maintain the consistency of your brand’s look. 

Curating a content strategy guide can be an effective solution to ensuring that you have your own personal rulebook in knowing how your followers want to engage with your content and how effective certain types of digital marketing strategies are to them. Train your team in how to research and develop content, with posts properly studied and analyzed to see whether they were effective or ineffective in reaching your success indicators. By keeping a close eye on how your followers respond to the type of content you produce, you’ll be able to cater what works for them by keeping them enthusiastic in looking forward to more content by engaging with your brand. 

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How to Boost B2B Sales By Focusing on Customer Support

Gone are the days when your sales personnel could drive the process of customer acquisition with their gift of the gab. Today, buyers rely on informative landing pages, websites, educational videos, blogs, and user reviews to choose vendors in an informed manner. Forrester indicates that 68% of B2B customers prefer to research online independently.

In addition to up-to-date and relevant digital channels, buyers also expect speed and efficiency when it comes to customer service and query resolution. Consequently, B2B companies are rapidly adopting technologically advanced support systems such as live chat, social media, cobrowsing, etc. to offer their customers real-time support. Online community platforms and support pages are also becoming popular to provide customers with the answers they need, without reaching out to support, especially outside working hours.

Importance of Customer Support for B2B Sales 

For most B2B companies, products or services offered are more or less stable. Thus, when it comes to choosing between two brands offering the same product or service, the company that provides best and consistent customer support almost always wins.

According to a survey, 70% of customers believe that the quality of support reflects how much an organization values them – which means that keeping your users’ waiting is a reflection of your indifference towards them. 

In terms of sales and transactional value, 7 out of 10 U.S. consumers will spend more money to buy from a company that delivers great customer service. The opposite scenario is 51% of consumers will never buy from the company after one bad service experience.

The message is clear, isn’t it?

In an era where better customer experience means higher engagement and sales, offering better and consistent support to your customers across multiple touchpoints could be the key to trumping your competition in the market. Below, we share five tips or best practices that will help you optimise your customer support channels and boost your sales effectively.

4 Best Practices to Improve B2B Sales

1. Customize the support package

All B2B buyers are not the same. Besides, the presence of multiple decision-makers in a single company makes it imperative to customize your support package as per your customers’ preferences.

For example, if your target companies comprise young teams, you may benefit from integrating self-help options, such as AI-enabled chatbots that enable quick, as well as 24-hour customer support. Gartner points out that “By 2021, 15% of all customer service interactions will be completely handled by AI, an increase of 400% from 2017.” 

2. Serve your niche segment

Most businesses today work on wafer-thin margins and are continually looking for solutions to improve their operational efficiency. By establishing yourself as a thought leader in a particular niche, you can win the trust of businesses in that field, naturally inclining their purchase decision in your favor.

One of the best ways to achieve this is by publishing thoughtful, research-backed, useful content on your website and other places, focused on resolving the key issues faced by your buyers.  If you are looking for inspiration, visit Hubspot to check out their fantastic blog with various ‘how to’ articles exemplifying the inbound marketing methodology. 

Remember, there’s no point in being a jack of all trades and master of none. Instead, focus on a particular niche and establish yourself as a master!

3. Compete on “service quality” by defining Service Level Agreement

A multi-level service level agreement or SLA could be the defining factor for your company by making customer service the heart of your organization. An SLA of this nature defines service quality, creating specific standards of service to be achieved by every department, including sales and marketing. A good SLA also standardizes the sales process, making each employee within a department understand his or her role better.

4. Investment in customer support tools

Customer support technologies such as live chat can reduce the response time significantly while enabling you to connect to your users in real-time. By integrating live chat software on your website, you empower users to connect with you at the precise moment they need help on their purchase journey – leading to higher customer satisfaction and more sales. No wonder then that vendors that use live chat increase their chances of conversion by up to 3X as compared to businesses that don’t. 

Enabling seamless live chat support across your website and mobile devices enable customers to reach out to you on-the-go, making it easier for them to purchase from you, which could be a key differentiator in the market.

Here are some stats that highlight the importance of live chat in B2B:

  • Reduce Costs: Live chat enables your support staff to engage more than one customer at a time, making it almost 50% cheaper than handling phone calls.

  • Build Trust and loyalty: A study by Oracle found that 90% of customers feel confident about buying on a website when they see a live chat button and 63% of consumers are more likely to return to a website that offers live chat.

Of course, only incorporating live chat software on your website isn’t enough. You need to train your support staff to use this feature optimally for best results. For example, your staff can ask for contact details at the start of any conversation to provide a more personalized experience. In case the chat user is not an existing customer, the staff can ask them whether they are interested in receiving news and promotional material from your company. 

Live chat software may also provide demographic information about users, as well as, their recent browsing history, enabling sales agent to connect with them better.

Here are some tips to empower your customer-facing team for best results:

  • Have a ‘best-practices’ manual for the support team to reduce effort within workflows.
  • Adopt a customer-centric business approach through focused recruitment programs and tools.
  • Use performance analytics to determine best behaviors that click with clients.
  • Provide digital assistants, such as chatbots, live chat, and co-browsing software to reduce workload, optimize costs, and gain relevant and useful insights.

Integrate your Customer Relationship Management Software with Customer Support for Better Customer Experience

Many businesses use customer relationship management (CRM) software, such as SugarCRM, Salesforce, and Microsoft Dynamics CRM to track data of individual clients. Such information helps the sales team understand customers better and offer more personalised services. However, most businesses use separate customer support software, and integrating their CRM system with customer support software can provide a much better customer experience.

An integrated CRM system ensures consistent communication by creating a unified system that provides your agents with complete customer information across their sales journey. An integrated system also makes it easier to track and manage customer information as information from multiple teams (marketing, sales, and customer service) is stored in a single place. Talking about customer experience, an integrated CRM system not only leads to higher personalisation but also complete automation. With an integrated CRM, you can directly convert customer emails into tickets using a common email ID, send automated responses, create impactful email marketing campaigns, and save new data centrally.

Conclusion

The world of B2B is constantly changing. Today, customers are not only interested in knowing about your product or service. They also want to know how your product or service can solve their existing problems or help them meet their business goals effectively. 

Thus, simply enumerating the benefits of your product will not take you anywhere. However, adding a personal touch to the sales process through targeted content and seamless omnichannel support can take your business a long way.

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Gear up for Black Friday Cyber Monday Sales: Up to 60% off on Web Hosting!

The Black Friday & Cyber Monday sales world-over are where millions of products are bought and sold! With brands offering the best prices, products from gadgets to toys to makeup to appliances are sold in seconds! It’s the right time to cash in on these deals and save big.

We’re in on these sales too! Over the sale weekend, – Black Friday, Saturday, Sunday and Cyber Monday, ResellerClub will be offering the biggest discount of the year! We’re offering discounts of up to 60% on web hosting and servers! Historically, we’ve received an amazing response to these sales and we’re hoping for the same this year too. The Black Friday web hosting deals and Cyber Monday deals will be live from 28th November to 3rd December

Our teams, be it product, pricing, marketing, website experience, design teams have all been working round-the-clock to prepare for the sale weekend. We hope you make the most of these Black Friday hosting deals.

Let’s jump right in to the details, then!

Black Friday Hosting Deals

As part of our Black Friday Hosting Deals, get up to 60% off on VPS hosting, Reseller Hosting and Shared Hosting! Take a look at the discounts:

Additionally, get:

  • Up to 50% off on WordPress Lite
  • Up to 25% off on WordPress Security Suite
  • Up to 60% off on Cloud hosting

If you’re a web professional, a small business or a budding entrepreneur, these deals are a fantastic way to buy your hosting at affordable rates without burning a hole in your pocket! Especially if you’re just starting out your online business (or blog), we encourage you to make the most of these offers. Not only can you buy hosting at absolutely affordable prices, we even offer a 30 day money-back guarantee if you’re unhappy with our services. Win-win!

All our products are easily available at the click of a button in the comfort of your home or office. We offer a wide range of hosting products from various brands so you don’t need to look anywhere else!

We’ve made sure to offer the highest discounts on our most-bought products so you can take advantage of our upcoming Black Friday Hosting sale. Mark your calendar, set a reminder so you don’t forget about the sale!

We hope you make the most of these discounts!

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Domain Name System: Explained

Domain Name System (DNS) is a database framework that interprets a personal computer’s registered domain name into an IP address and vice versa. Network PCs use IP addresses to find and associate with one another, but IP locations can be hard for individuals to recall. For instance, on the web, it’s a lot simpler to remember the website www.abc.com than it is to recollect its relating IP address (257.101.177.77). 

The DNS automatically converts the name we type into our web browsers to IP addresses of servers hosting that site. DNS also enables you to associate with another authorized PC or allow remote management by utilizing its easy to understand area name as opposed to its numerical IP address. On the other hand, Reverse DNS (rDNS) makes an interpretation of an IP address into a domain name. 

Every organization that has a chain of computers has one server dealing with DNS inquiries called a domain server. It will hold all the IP addresses inside its system, in addition to the IP addresses of recently accessed PCs outside the system. DNS can be compared to a telephone directory where you find phone number using easy to remember names.

How DNS Works

DNS resolution involves a process similar to finding a house using the street address. Each device connected to the internet is given an IP address. When someone enters a query, the hostname is converted into an IP address to complete the query. This translation between a web address and machine-friendly address is crucial to for any webpage to load. 

 is a database framework that interprets a personal computer Domain Name System: Explained

On the machine level, when a search query is initiated, the browser looks for information in a local cache. If the address is found, it will look for DNS server in the Local Area Network (LAN). If the DNS server in the LAN is found and receives the query, a result will be returned. If DNS server is not located, the local server will forward the query to DNS cache server provided by the internet service provider.

The DNS cache servers contain temporary DNS records based on cached value acquired from authoritative DNS servers. An authoritative DNS server as the name suggests stores and provides a list of authoritative name servers for each of the top-level domains. The working of DNS is based on a hierarchy, and it is essential to further learn about these servers. 

Types of DNS Servers

  1. DNS recursor – The DNS recursor server gets requests from client machines via apps like internet browsers. The recursor then makes additional requests to fulfil the customer’s DNS query. Think of it as a librarian that goes to find a particular book present somewhere in the library. 
  2. Root nameserver – This is the initial phase in deciphering comprehensible hostnames into the IP. Think of it as the index available in the library that gives you the shelf number based on the name of the book. 
  3. TLD nameserver – The TLD is the subsequent stage in the search for a particular IP, and it has the last segment of a hostname. The common TLD server are .com, .in, .org., etc. 
  4. Authoritative nameserver – This nameserver is the final halt in the inquiry. If the definitive name server approaches the mentioned record, it will restore the IP for the mentioned hostname back to the Recursor, which made the underlying query.

What Is DNS Propagation

If your IP address is similar to the street address used to find your house, what happens if you change your home address? What is the domain name server with the new IP address? Well, this is where DNS propagation gain relevance. In simple terms, DNS propagation is the time it takes for any changes made in the name server to come into effect. 

When you change the nameservers for your domain or change the hosting provider, the ISP nodes across the world may take up to 72 hours to update their caches with the new DNS information of your domain. However, the time required to ensure a complete update of records across all nodes may differ.

New information about the nameservers will not be propagated immediately, and some of your users may still be redirected to your old website. Each ISP node saves the cache to speed up the loading time, and you will have no other option but to wait until all the nodes are updated.

You can bypass or minimize the DNS propagation by pointing your domain to the destination IP address using “A Record” on the side of the current DNS provider, setting the minimal TTL. After updating the “A Record” you can wait for an hour and then change the nameservers of your domain. This will ensure that your website will not have any downtime as both hosts will show the same new website. 

DNS Security Extensions

Given that DNS is vital for redirecting any query to your website, it is hardly surprising that hackers and bad actors will try to manipulate it. DNS inherently has no means of establishing whether the data is coming from authorized domains or has been tampered. This exposes the system to a lot of vulnerabilities and attacks such as DNS cache poisoning, DNS reflection attack, DNS amplification attack, etc.

In a DNS cache poisoning attack, bad actors replace the valid IP address with a malicious IP address. So, virtually all the users reaching for the genuine site will be redirected to this new IP address. This new location could have an exact clone of the original site meant to steal crucial data such as personal information & banking information, or it could redirect to a website and malware would be downloaded on the local computer. 

To address these serious concerns, DNS Security Extensions (DNSSEC) were put in place. DNSSEC is aimed at addressing the weaknesses in DNS and adding authentication to it, making the system more secure. DNSSEC uses cryptographic keys and digital signatures to enforce legitimate connections and accurate lookup data. 

While DNSSEC can substantially reduce the vulnerabilities of DNS, administrative overhead, as well as time and cost, restrict its implementation. A better alternative for many organizations would be to opt for Cloud-based DNS. Similar to cloud web hosting, a cloud-based DNS ensures geographically diverse networks and DNS server infrastructure. It enables high availability, global performance,  scalability, stronger security, and better resource management. Do let us know your thoughts and if you have used cloud-based DNS in the comment section below. 

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Beginner’s Guide to Understanding DDoS Attacks

With the world changing its data storage methodologies and moving to cloud storage, things have become more transparent and safer for storing and accessing files in the easiest way possible. However, most things that are free come with drawbacks, which could be dangerous for your business. Cyber-attacks and deadly viruses can wipe out your servers and lead to a permanent loss of data. 

Regular occurrence of these threats has resulted in companies opting for DDoS protection enabled servers to protect their data from virtual attacks. With both internet and hackers evolving, it has become crucial now more than ever to employ means to mitigate such attacks. Thus, let’s take a closer look into the world of DDoS attacks, dangers, and steps required to mitigate such attacks. 

What is a DDoS attack?

DDoS attack or Distributed Denial of Service attack is aimed at making any service unavailable by flooding it with millions of requests. A DDoS attack can also be carried out using hacking or insertion of a virus into the host to gain access to its services and functions. Such attacks can be triggered by a single system and can affect millions of personal electronic devices such as computers, smartphones, tablets, etc. This denial of services from your device could be in the form of – 

•   Hacking webcams and other video peripherals. 

•   Hijacking ports and other wireless authentication connections. 

•   Restricting or blocking the use of the internet by any kind. 

•   Overloading ports to make them unusable. 

Methods of DDoS attacks

The attackers or hackers have evolved over the years and developed multiple ways to carry out DDoS attacks. The end goal will always be to flood your servers and shut down your service. Hackers resort to different techniques to carry out the attacks making it difficult to determine the source of the attack and counter it in a shorter period.  The different types of DDoS attacks can be as following: 

•   Volumetric attacks 

Every company is aware of the average visits their website receives, and they have servers capable of dealing with a certain amount of traffic. So, exhausting your bandwidth is not a difficult task, and with millions of requests directed to your server at the same time, your server will be down within no time. Using ‘botnet” i.e a collection of interconnected devices, thousands of infected devices with malware will start hitting your page, bringing it down in a matter of minutes.  

•   Protocol attacks

Instead of sending millions of requests or redirecting malware to one particular webpage or system, the IP connection of the site is clogged. The ping that a website might send to receive data is clogged by fake IP addresses that never really send back any information. Either the site never loads or responds with vast sums of unnecessary information. It not only restricts the use of the site but also impacts resources in completing other tasks. Such an attack may need a significant amount of overhauling to rescue the web server. 

•   Application layer attacks

The internet is built upon seven layers — each layer serving its purpose and following different protocols to carry out its functionality. The seventh layer of the internet is known as the application layer, where all the HTTP and SMTP (Simple Mail Transfer Protocol) communications from email to web browsing is carried out. DDoS attacks on application layer mimics the real activity of humans to consume all the resources. This makes the server useless and takes down your services. 

Why Is Protection From DDoS Attacks Required?

DDoS security is vital because DDoS attacks disrupt the standard functionality of web servers and cause billions of dollars in damages and repairs. Hackers around the world easily send ransomware through emails and IP addresses. Over the years, the frequency of DDoS attacks has increased with about 43 per cent of the attacks targeting smaller cyber businesses. It is estimated that about 124 billion dollars will be spent by the end of this year on repairs and upgrading servers of companies to protect their connection and data from such attacks. Thus, DDoS security is vital and crucial for any company to avoid landing in a situation which can damage their company forever. 

How To Mitigate DDoS Attacks 

So, the crucial question that arises is how to fight DDoS. Unfortunately, the answer may not be simple and straightforward. By nature, DDoS attacks due to its different nature are challenging to handle and bring under control. The best line of action to fight DDoS would be to analyse incoming data, block spam messages, and malicious requests of sorts. However, let us take a closer look at different approaches to mitigating DDoS attacks.

1. Check whether you are under attack. 

It is decisive to know whether you are facing excellent or bad traffic. The good traffic is your customers, and the bad traffic is the DDoS attack. The DDoS protection that you may opt for should have the potential to distinguish between good and bad traffic. Our VPS hosting is backed by Neustar DDoS protection, which is completely capable of identifying a DDoS attack and acting swiftly against it. 

2. Redirection of bad traffic. 

Redirection of bad traffic away from your server is crucial. More significant the quantity of bad traffic, higher are the chances that the server will crash. Redirection is the step where your mitigation plan comes into effect. The strength of your servers and operation centre is tested in sending the bad traffic away and protect the system from any threat. Failure to do so can cause the system as well as the operation centre for your servers to crash down. In case of the service fails, deep packet inspection service come in handy in differentiating the good from the bad. 

3. Make full use of your resources. 

Protection for your servers and operation centres is vital, and various services come with different features that may suit different requirements. DDoS protection can work according to the user’s commands and can be toggled on/off. However, choosing the right kind of protection is vital. It might be based on the type of business and the hardware being used. The DDoS protection provider should fully maintain cloud services and provide an extra level of care, and issue alerts in case of a DDoS attack. 

There are several prominent service providers that offer DDoS protection services. You can opt for any of the top DDoS protection service providers depending on your requirement and the allocated budget. However, in most cases, you will need IT experts to implement it. This would alleviate you from any concerns that you might have in purchasing and setting up DDoS protection.

If you are setting up a new website altogether, then you must look for web hosting plans that are integrated with DDoS protection tools. Do let us know your experience with DDoS attacks and how you have mitigated the disaster in the comments section below.

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How to Compress Website Content Using cPanel

People often abandon website pages that take forever to load. Website load speeds can make or break any visitor’s perception of your business in general, and nobody wants that. So what do you do? You try your best to have a solution in place which keeps your website safe from anything that can possibly delay its load time. Some of the available solutions include enabling caching, optimizing PHP or other application services, fine-tuning the database server settings, enabling distributed DNS that is optimized for speed, enforcing resource limits on shared servers, optimizing resource-heavy services, etc. to name a few. Website content compression is also one of the solutions available.

In this article, we’ll understand how to compress a website using cPanel. But before that let us see what website content compression is.

What is website content compression?

Websites are either hardcoded or built using website builders such as WordPress, Weebly, etc. These websites consist of several pages, each of which contains huge amounts of data. Every page load for these websites require the loading of several CSS and JavaScript files which generally are several MBs in size. Loading these heavy pages takes a toll on the speed of your website. Website content compression can potentially fasten the websites’ load speeds. This step is taken before your website content travels to your users’ browsers. 

What difference does website content compression make?

Website content compression is known to enhance the overall performance of the website by boosting the site load speeds. It enhances the performance of your website which helps your visitors experience instantaneous efficiency and top-notch functionalities while they interact with your website.

How can you implement website content compression?

If your website is hosted on hosting plans that offer cPanel support, for instance, VPS Hosting or Dedicated Hosting, then website content compression is a simple task. 

Using cPanel and WHM you can compress your website using the option called ‘Optimizing Website’. This option does nothing but compresses the website content to a few KBs, thus ensuring that the website loads quickly. This can be helpful not only from the customer experience point of view, but can also aid in better SEO rankings.

Implementing website content compressing within your cPanel is quite an easy task provided you have secured access to the cPanel. Here’s how you can do it:

  1. Log in to your cPanel account from your hosting dashboard
  2. Scroll until you reach the ‘Software’ section
    People often abandon website pages that take forever to load How to Compress Website Content Using cPanel

  3. Click on the ‘Optimize Website’ option
    People often abandon website pages that take forever to load How to Compress Website Content Using cPanel

  4. The ‘Optimize Website’ page will show you three options for content compressions:

    1. Disabled – This setting will be selected by default which means that your files aren’t compressed.
    2. Compress All Content – This option will enable compression of all the files that are sent to your users’ browsers.
    3. Compress the specified MIME types – This option allows you to compress specific content which can be manually selected by you.

    People often abandon website pages that take forever to load How to Compress Website Content Using cPanel

  5. Select the option that best meets your needs and click on ‘Update Settings’

And that’s all! The ‘Optimize Website’ tool is extremely beneficial if you wish to give your website visitors a flawless experience, and is also pretty easy to use. We hope you understood how to compress a website using cPanel. 

If you have any queries, you can post your questions/queries below in the comments section.

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How Does CDN improve Site Performance?

The arrival of smartphones and cheap internet has resulted in a higher number of internet users. Therefore, businesses have are with no other option but to cater to the customers online. Companies want their businesses to have an online presence to interact with their customers, generate leads, and improve the business. The first thing companies do for going online is to create a website. 

It is crucial to understand that website loading time plays a significant role in the success of your website. A study by leading SEO experts reveals that more than 75% of websites have loading time less than 5 seconds (source). Therefore, if your website takes longer than others do, it is highly unlikely that your customers wait for the website to load. Are you already thinking about how to improve website performance to avoid losing customers?

 Well, various methods and tricks can help you improve the loading time of your website; the easiest and efficient is using a content delivery network (CDN).

What Is A Content Delivery Network?

A content delivery network is a primarily a network of geographically distributed servers which store the cache of your website and act as a middle entity between your server and user. One of the most common reasons for slow loading time is the distance between the hosting server of your website and the actual user. Let us assume your server is in the US, and your visitors are coming from India; it can take a substantial amount of time to transmit data from the US to India, which results into latency. 

If you are using a CDN, when a user from India accesses your website, the query won’t be directed to the US. The CDN service provider directs the query to a server closest to India and transmits the data back, leading to immediate loading of the website. Similarly, if your user is accessing your website from Australia, the CDN directs the request to a server closest to Australia, thereby minimizing the loading time. 

How Does CDN Work?

The distributed servers of a CDN are called edge servers, and the location where these are present is called Point of Presence. So, when a user requests to access anything on your website, the closest edge server accesses information from the original server and deliver the required content to the user. However, it caches & creates a copy of the same and store it locally on the edge server itself. So, next time, when your users try to access your website, the content is directly transmitted from the edge servers reducing the loading time. 

CDN ensures that any subsequent request is not required to pass to the original servers and ensures that load is taken off the central server and all users across the globe can access the website with equal speed. Some of the well-known CDN service providers are Amazon CloudFront, Cloudflare, Fastly, KeyCDN, and Akamai. However, it is worth noting that if you are already using cloud hosting service, the content delivery network can give a substantial boost to your loading time. 

 What Files Can CDN Store?

Business owners always have a query whether CDN is capable of supporting all the files hosted on their website. The standard rule of thumb is that CDN can support any file that can be hosted on WordPress. All CDNs can cache and reproduce anything that is stored in your WordPress-includes & content folders. 

The file types supported by CDN include PNG, JPG, SVG, TIF, GIF image files, and MP4, FLV, HLS, MOV, WMV, WAV, and MP3 video files. JavaScript and CSS, along with the majority of web fonts such as OTF, TFF, CFF, PFB, FON, STD, etc. are also stored on content delivery networks. Other file formats such as JSON, HTML, DOC, PDF, ZIP, RTF, XLS, etc. can also be accessed by CDN. Therefore, unless your website hosts something entirely different, CDN should be able to handle your website requests.

Advantages of Using CDN

From what we have already seen, it is evident that CDN improves the performance of your website and ensures a better user experience. However, apart from that, it offers several other benefits that may help your business.

SEO Benefits: It is evident that Google and other search engines rank websites that load quickly higher. Therefore, by using CDN, you can also improve the SEO of your website and rank higher. 

DDoS Prevention: CDN offers considerable protection against Distributed Denial of Service attacks. CDN can prevent attacks by differentiating between good and bad traffic coming to your website.

Scalability: Let us say one of your article or videos went viral overnight. Your traditional server may not be able to deal with a surge in traffic which can be effectively be dealt with by a CDN. 

App Integration: Most CDN service providers offer a range of apps that help you improve the user experience on your website.

Low Bandwidth Usage: If you are paying for your server based on the usage, then CDN brings down the costs by reducing the usage. 

How to Get Most Out Of Your CDN?

Registering your account on a CDN network and enabling it for your website is a simple process. However, you can improve the performance of your CDN by implementing some simple tricks. Using high-performance DNS can significantly improve the performance of your CDN. Having IPv6 connectivity and moving your original server close to the CDN can also have some benefits. 

Minimizing byte size and reducing TLS connection time can be beneficial. A content delivery network on its own is capable of delivering seamless website loading experience, but these tricks can help you get ahead of your competition. 

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Reseller in Focus: Netpick World

We, at ResellerClub, have always spoken gladly and wholeheartedly about our customers purely because of how proud their journeys make us feel. Having empowered over 200,000+ resellers across the globe, we only feel contentment when we look at our customers’ journeys in retrospect. 

One such reseller that makes us extremely proud is Netpick World, who we’ve been working with for the past 7 years now. We spoke to Nidesh Muthegowda from team Netpick World where he told us all about their experience of working with ResellerClub. Read on to know what Nidesh has to say.

Company Name: Netpick World

 have always spoken gladly and wholeheartedly about our customers purely because of how pr Reseller in Focus: Netpick World

We spoke to: Nidesh Muthegowda

Website Link: https://www.netpickworld.com/

Favourite Control Panel Feature: Express Cart

Q1: When did you enter the Web Services Industry and where do see your business going?

We took our first step into the web presence services industry in 2010, which was 9 years ago. For 2019, we set out with a target of getting 300 clients on board and we’re proud to say that so far, we have passed the halfway mark after having achieved 180 sales deals. We are both excited and positive about our growth in the time to come, and we’re aiming to target 500 closures for 2020.

Q2. What do you think is your secret to success and why do customers prefer Netpick World?

We believe as a product and/or service provider, it is extremely important to be by your customers’ sides as they begin their journey with your product/service. The idea is to make them feel important and to let them know that you really want the best for them. We’ve been told by a lot of our customers that the primary reason they chose us was the fact that we provided end-to-end support and assistance in order to help them with their queries pertaining to the products they have purchased.

Q3. Tell us a little about doing business in India/US.

Although we have a few clients in the US, we mainly run our business out of India. India is as diverse as it gets and it’s always exciting to try and figure out what this market segment likes, dislikes and needs. It’s always a fun learning experience.

Q4. Is there any advice that you’d like to give others that are still learning the ropes in the industry?

I would say from my own personal experience that if you think you see potential in this industry, just start from wherever you are with whatever you have. This industry is kind in a way that it allows even a novice player to start a business without any heavy investments. Especially with companies like ResellerClub that allow domains and hosting resellers to sign up with a bare minimum of INR 1,500, one can take the leap without getting bogged down by the pressure of investments.

Q5.  You have been with ResellerClub since 2012. What do you think has changed over the years?

When we first started out in 2010, we worked with providers like GoDaddy and BigRock. Later in 2012, we signed up as a reseller with ResellerClub and we’ve had a very pleasant experience from thereon. With time, we got multiple ResellerClub products added to our product portfolio which only enhanced our product offering. The addition of new payments gateways made it much easier for us to sort out payments. As far as customer support is concerned, we’ve only seen it get better over the years. Last but not the least, we’ve had a great time working with Account Managers like Ajeet, Twinkle and Komal in all these years. ResellerClub sets the bar very high when it comes to product quality, service, and pricing.

Q6. Could you tell us some interesting stories or anecdotes about your company? How has having ResellerClub as a partner helped your business?

Partnering with ResellerClub has to be one of the best business decisions we’ve made so far! We’ve had the opportunity to grow by integrating a wide range of product offerings that ResellerClub offers. The best part is the white-labelled services that ResellerClub offers which enables resellers like us to brand it our own ways and offer it to our customers. Besides, having a dedicated Account Manager to help you guide you with charting out strategies and growth plans is nothing short of amazing. Twinkle has always been extremely responsive and helpful, despite the geographical and time difference. We can always count on her to provide us with the best solutions with regards to products and pricing. She truly made this journey smooth for us.

Suggestion: Increase product offerings to provide more cloud hosting variants.

That’s all from our chat with Netpick World. Thank you for reading through this post and also, a big shout out to Nidesh for patiently answering our questions. 


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The What, Why and How of NoSQL Databases

In today’s social media savvy world, we are all familiar with various social media websites like Facebook, Twitter, etc. or e-commerce giants like Amazon & Flipkart or for that matter any website that stores user data. This data can be anything right from the customer name, age, address, card details, photographs, comments, reviews etc. So, simply put data is information that is stored on a computer system which can then be used by the application whenever needed. When it comes to data being transferred over the internet, it is stored on the website’s web server. From the server, it then is stored in a database. A database is an organised collection of data that can be accessed, managed and updated easily. 

One of the most crucial decisions when developing an application is the choice of the database you would use to store data. And irrespective of whether you have sufficient technical knowledge or not, this decision can seem to be difficult. After all, this is a matter of not just storing data but also retrieving it and all in a short span of time! Especially given the fact that the consumer market is growing at a rapid pace with heaps of data – courtesy, Internet of Things, and all things social and connected. If you’re building a business app then you should anticipate such high-volumes of data and to cope with it, the choice of database is extremely important. 

Take, for instance, Amazon, a popular e-commerce giant. As a customer, if you have shopped from Amazon you would have noticed two things. One, whatever or however long your query is in the search box, it takes a matter of few seconds for the results to be displayed (keep in mind, your internet connection is good and not poor. Secondly, if you’ve added certain items to your cart or are browsing them, you would notice the ‘Frequently bought together’ option. Now, imagine the customers Amazon has and the amount of data as well, to sort this in a matter of seconds is quite a task. But you’ve not experienced this have you? Well, the reason is, Amazon uses its own NoSQL database, DynamoDB that doesn’t store data in tables and hence, it is easier to locate it. That being said, we will cover how it does this in the latter part of the article. 

Moving on, in this article, we aim to help you understand why choosing a NoSQL database would be beneficial to you in the longer run. However, before we move on to that, let us first understand the concept of a database, popular database models available today and the reason you should switch to a NoSQL model.

Types of Databases: 

A database is a collection of data that can be easily accessed, managed, updated and deleted. There are several database types, however, databases can be broadly classified into the following four types: 

  1. OODB or Object-Oriented Database 
  2. RDB or Relational Database 
  3. NoSQL (Not only SQL) and, 
  4. NewSQL (a class of RDBMS)

For the sake of simplicity out of these 4, we will choose the two popular database models viz. Relational Database and NoSQL. 

In a relational database, the data is stored in ‘Tables’ in the form of rows and columns. It uses the SQL (Structured Query Language) pronounced as ‘Sequel’ to perform data-related operations like creating a table, inserting & reading data to/from it, modifying & updating data, and deleting the data or the table. These operations are most commonly known as CRUD operations. The data is connected to each other in a fixed schema. Informally, relational databases are also known as SQL databases. 

Overall, a database is like a central repository or container with all the data and logs. Whereas, the schema is a folder in the database which groups together all connected objects logically. In simple terms, your bedroom is a table, your entire home is the database and your entire floor plan is the schema. 

Some of the commonly used relational databases are, MySQL, Oracle, Microsoft SQL Server, SQLite, etc. 

Moving on to NoSQL databases. NoSQL is a non-relational database model that doesn’t store data in the form of a strict schema or table as opposed to relational databases (we’ll cover how it stores data in the latter part of the article). Thus, your data can be of any type and still it could be stored or retrieved easily.   

Why should you switch to NoSQL 

Although relational databases are being used for good plenty of years and have fulfilled the demands of business in the past, things are now changing. With the increasing presence of the internet and usage of social media, the amount of data being generated is quite high in volume than it was maybe even a few years ago.  

According to Domo, a platform that has been highlighting data in terms of its volume, velocity and variety since 2013, has seen a steep rise in the percentage of internet population and the data being generated every single minute! In its 7th consecutive report, the internet has reached 56.1% of the total world’s population and now represents 4.3 billion people, this is a 9% increase from January 2018. And as far as the trend goes, there won’t be a negative curve in the graph for a long time. This increase can be attributed to increased access to social media, popular internet services like YouTube, Netflix, etc. and interconnected sensors – the building blocks of the Internet of Things. 

Given this staggering increase of data, managing it can be quite a task and relational databases are not quite adept at processing this rapidly. This is due to the fact that the new data coming in does not always fit into the tight schema followed by a relational database. NoSQL database, on the other hand, can easily manage huge volumes of data and the operations performed over it. 

For instance, if you have a website that is popular and say has at least 10,000 registered customers, and growing daily, each of these customers will follow their own life-cycle and processes. On the front end, they would be loading pages, similar items, adding products to cart etc. but on the backend, whenever an operation is performed, the data is retrieved from the database, the similar items are suggested taking into account the number of times a particular type of query was run, and so on and so forth. 

 we are all familiar with various social media websites like Facebook The What, Why and How of NoSQL Databases
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 we are all familiar with various social media websites like Facebook The What, Why and How of NoSQL Databases
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If all these operations take time to run say maybe more than a few seconds or a minute (i.e retrieving/reading from the database, searching, finding and displaying) the user might abandon the cart and go somewhere else. 

The reason for slow operations could either be slow website loading speed or a slow backend that processes your data. If you have a relational database, chances are there would be innumerable rows and columns, and finding the right match would take a long time. On the other hand, if you use a NoSQL database, this problem would be significantly less. 

So is this a real-time example? It is, Amazon uses DynamoDB as mentioned initially, and Google uses  BigTable, both an example of a NoSQL database. 

To put it simply, here are the 4 reasons to switch to a NoSQL database:

  1. Highly scalable
  2. Able to handle large volumes of data – structures,   and semi-structured
  3. Schema-less
  4. Quick iterations

Types of NoSQL Databases 

Having seen the key advantages to switch to NoSQL databases, let us now move on to understanding the types of NoSQL database. Simply put, which type of database should you go for depending on the type of your business. 

There are four types of NoSQL Databases viz. Key-value, Document, Column and Graph. 

  • Key-Value

 we are all familiar with various social media websites like Facebook The What, Why and How of NoSQL Databases

In the Key-value type of database, the data is stored in the form of key/value pairs in a hash table where the key is auto-generated & unique whereas, the value can be anything, for instance, a string, JSON, BLOB etc. This type of database is usually used as dictionaries or collections. 

Where can you use it? This type of database is best for e-commerce or shopping cart based websites.

Example: Riak and Amazon’s DynamoDB are popular key-value NoSQL databases.

  • Document

 we are all familiar with various social media websites like Facebook The What, Why and How of NoSQL Databases

In Document-based NoSQL databases, the data is stored and retrieved as a key-value pair, however, here the value is stored in the form of JSON. BSON or XML type document. One of the key differences between a key-value database & document is that the latter embeds the attribute metadata that’s associated with the stored content, which then helps to query the data easily based on the content.

Where can you use it? This type of database is mostly used for Blogging or CMS platforms, e-commerce apps or real-time analytics, etc.

Examples: MongoDB and CouchBase are popular document-based NoSQL databases.

  • Column

 we are all familiar with various social media websites like Facebook The What, Why and How of NoSQL Databases

In Column-based databases, the data is written in the form of columns as opposed to the traditional row structure. Column-based databases use column orientation where each column is associated with a column key.

Where can you use it? Column-based databases are usually used to manage data warehouses, CRM, business intelligence, etc. 

Examples: Google’s BigTable and HBase & Cassandra that were inspired by BigTable are some of the widely known Column databases. Cassandra was originally developed to solve the needs of Facebook’s Inbox search problem.

  • Graph

 we are all familiar with various social media websites like Facebook The What, Why and How of NoSQL Databases

In a Graph-based database, the data is usually arranged in a flexible graphical representation as opposed to the strictures of tables or columns. Here, the database stores not only the object but also the relations amongst those objects. 

For example, with reference to this diagram, the object/data is stored as a ‘node’ with the ‘relationship’ as edges. An edge establishes a relationship between nodes, and every node and edge has a unique identifier. 

Where can you use it? Graph-based NoSQL databases are widely used for social networks, spatial data, logistics, etc. 

Examples: Neo4J, Infinite Graph, OrientDB are some of the popular Graph-based databases.

How does it help your business:

We’ve seen the different types of NoSQL databases and various applications where to use them. If your business model falls into one of these and at the same time you deal with lots of real-time data, it would be a good decision to switch to a NoSQL database. At the same time, it is not necessary to have just one database in place, depending on the operations and the queries, you can have multiple databases. 

For example, it can even be a combination of using MySQL (an RDBMS) for one particular operation because it is the best for that and use MongoDB for another. 

In the end, what really matters is how much is your data and the best way you think is to handle it! 

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Reseller in Focus: Varial Hosting

We at ResellerClub believe in providing the best quality service and excellence to you, our resellers. At ResellerClub, we’ve partnered with over 2,00,000 resellers all around the world to enable them to flourish in their businesses through our products and services. Over the past few years, we’ve published stories of our resellers in their own words to let you, the readers know about them, as well as, help budding businesses gain insights from their experience. Today we want to introduce you to one of our resellers who has been with us for a long time, and who we’re proud to do business with – Ryan Smith of Varial Hosting.

Launched in 2002, Varial Hosting has grown from a simple domain and hosting business catering to local bands, to a full-fledged reselling business.

Here is Ryan Smith’s story about his journey and his business Varial Hosting in his own words!

Company Name: Varial Hosting

We at ResellerClub believe in providing the best quality service and excellence to you Reseller in Focus: Varial Hosting

We spoke to: Ryan Smith

Website Link:  https://varialhosting.com/

Favourite Control Panel Feature: ResellerClub API

I Chose Resellerclub Because of:  Approachability and Pricing 

Q1. When did you enter the Web Services Industry and where do see your business going?

I launched my very first website in 2002, a discussion forum for local musicians. It became wildly popular, leading me to learn a lot about hosting technologies to keep up with its growth. I began to offer domain and hosting services to local bands and businesses in 2003, which sparked a 16-year career in the web services industry. Recently, Varial Hosting launched our next-generation hosting platform and optimized WordPress Hosting plans, and with it, a new data centre located in our hometown of Saskatoon, Saskatchewan, Canada. This shift in our business strategy to become a Managed WordPress service provider has been very successful, and we are now focused on expansion and continuing to improve our services.

Q2. What do you think is your secret to success and why do Customers prefer Varial Hosting?

Customers often tell us that the quality of our support is the reason why they host with us. Our support staff is expertly trained, and our business has grown primarily from the word of mouth of our satisfied customers. We have brought high quality Managed WordPress Hosting services to the Canadian market at competitive pricing, which has attracted a lot of new customers since launching this service.

Q3. Tell us a little about doing business in Canada. What are the most unique aspects of the market?

While we do have customers in nearly all parts of the world, most of our business comes from our Canadian client base. In fact, we sell just as many .CA domains as we do .COMs! Having our data centre located in the Canadian prairies is an advantage as it’s a location that is safe from natural disasters, allowing us to maintain great uptime. We also accept payment in both Canadian and US dollars, making it easy for both our local and international customers to purchase our services.

Q4. Is there any advice that you’d like to give others that are still learning the ropes in the Industry?

Try to keep your expenses low when you are first starting your company. Things like an expensive office space are not always needed until you are truly ready to afford them. If you want to avoid working from home or out of coffee shops, consider co-working spaces where you can book meeting rooms and have a mailbox for a fraction of the cost of an office. Hosting is also a very challenging industry and keeping up with security can be stressful and time-demanding. We often see web design agencies trying to do it all, building beautiful websites while also trying to manage their servers. If you do not have the expertise to manage a server, you may want to seek a hosting provider to do this for you, so you can focus on what you do best. We’ve acquired the hosting customers of several web design agencies because managing their servers became too much of a challenge for them.

Q5.  You have been with ResellerClub since 2010. What do you think has changed over the years?

Since starting my company 16 years ago, ResellerClub has grown from a simple domain reselling business, to offering many other products like hosting, servers, email solutions, website themes and plugins, etc. They have also been very hands-on in helping me migrate my domain name business from another provider to ResellerClub, not only allowing me to offer better rates to my customers but keeping me informed about promotions and suggesting ways to help me continue to grow my business.

Q6. Could you tell us some interesting stories or anecdotes about your company? How has having ResellerClub as a partner helped your business?

When the domain reselling partner we had previously worked with for several years substantially increased their rates, we approached ResellerClub to see what they could do for us to try to avoid increasing domain rates for our customers. Not only were they able to offer more competitive rates, but they were also able to beat the pricing we originally had on our best selling domains, allowing us to keep pricing the same for our customers while making more profit for ourselves.

Fun fact: Varial Hosting is named after the best trick I could do on a skateboard when I first started the company. Our original data centre was even located across the street from a skate park. Being in a band in my early twenties and building my first music-related website in 2002 led to this unexpected career in web services. Sometimes you never know where life will take you. I’m proud to have followed my passions and built a successful business that keeps me interested every day.

Favourite Control Panel Feature

We have deeply integrated the WHMCS billing software into our website, so we can easily register domains for customers using ResellerClub’s API. As we offer hundreds of top-level domains for sale, we frequently visit the Domains Pricing Overview page of our ResellerClub control panel to view our costs for new domains we wish to sell and to plan promotional offers for our customers.

A big thanks to Ryan for taking the time out to answer these questions, we wish you all the best with your future endeavours!

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