How to Compress Website Content Using cPanel

People often abandon website pages that take forever to load. Website load speeds can make or break any visitor’s perception of your business in general, and nobody wants that. So what do you do? You try your best to have a solution in place which keeps your website safe from anything that can possibly delay its load time. Some of the available solutions include enabling caching, optimizing PHP or other application services, fine-tuning the database server settings, enabling distributed DNS that is optimized for speed, enforcing resource limits on shared servers, optimizing resource-heavy services, etc. to name a few. Website content compression is also one of the solutions available.

In this article, we’ll understand how to compress a website using cPanel. But before that let us see what website content compression is.

What is website content compression?

Websites are either hardcoded or built using website builders such as WordPress, Weebly, etc. These websites consist of several pages, each of which contains huge amounts of data. Every page load for these websites require the loading of several CSS and JavaScript files which generally are several MBs in size. Loading these heavy pages takes a toll on the speed of your website. Website content compression can potentially fasten the websites’ load speeds. This step is taken before your website content travels to your users’ browsers. 

What difference does website content compression make?

Website content compression is known to enhance the overall performance of the website by boosting the site load speeds. It enhances the performance of your website which helps your visitors experience instantaneous efficiency and top-notch functionalities while they interact with your website.

How can you implement website content compression?

If your website is hosted on hosting plans that offer cPanel support, for instance, VPS Hosting or Dedicated Hosting, then website content compression is a simple task. 

Using cPanel and WHM you can compress your website using the option called ‘Optimizing Website’. This option does nothing but compresses the website content to a few KBs, thus ensuring that the website loads quickly. This can be helpful not only from the customer experience point of view, but can also aid in better SEO rankings.

Implementing website content compressing within your cPanel is quite an easy task provided you have secured access to the cPanel. Here’s how you can do it:

  1. Log in to your cPanel account from your hosting dashboard
  2. Scroll until you reach the ‘Software’ section
    People often abandon website pages that take forever to load How to Compress Website Content Using cPanel

  3. Click on the ‘Optimize Website’ option
    People often abandon website pages that take forever to load How to Compress Website Content Using cPanel

  4. The ‘Optimize Website’ page will show you three options for content compressions:

    1. Disabled – This setting will be selected by default which means that your files aren’t compressed.
    2. Compress All Content – This option will enable compression of all the files that are sent to your users’ browsers.
    3. Compress the specified MIME types – This option allows you to compress specific content which can be manually selected by you.

    People often abandon website pages that take forever to load How to Compress Website Content Using cPanel

  5. Select the option that best meets your needs and click on ‘Update Settings’

And that’s all! The ‘Optimize Website’ tool is extremely beneficial if you wish to give your website visitors a flawless experience, and is also pretty easy to use. We hope you understood how to compress a website using cPanel. 

If you have any queries, you can post your questions/queries below in the comments section.

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How Does CDN improve Site Performance?

The arrival of smartphones and cheap internet has resulted in a higher number of internet users. Therefore, businesses have are with no other option but to cater to the customers online. Companies want their businesses to have an online presence to interact with their customers, generate leads, and improve the business. The first thing companies do for going online is to create a website. 

It is crucial to understand that website loading time plays a significant role in the success of your website. A study by leading SEO experts reveals that more than 75% of websites have loading time less than 5 seconds (source). Therefore, if your website takes longer than others do, it is highly unlikely that your customers wait for the website to load. Are you already thinking about how to improve website performance to avoid losing customers?

 Well, various methods and tricks can help you improve the loading time of your website; the easiest and efficient is using a content delivery network (CDN).

What Is A Content Delivery Network?

A content delivery network is a primarily a network of geographically distributed servers which store the cache of your website and act as a middle entity between your server and user. One of the most common reasons for slow loading time is the distance between the hosting server of your website and the actual user. Let us assume your server is in the US, and your visitors are coming from India; it can take a substantial amount of time to transmit data from the US to India, which results into latency. 

If you are using a CDN, when a user from India accesses your website, the query won’t be directed to the US. The CDN service provider directs the query to a server closest to India and transmits the data back, leading to immediate loading of the website. Similarly, if your user is accessing your website from Australia, the CDN directs the request to a server closest to Australia, thereby minimizing the loading time. 

How Does CDN Work?

The distributed servers of a CDN are called edge servers, and the location where these are present is called Point of Presence. So, when a user requests to access anything on your website, the closest edge server accesses information from the original server and deliver the required content to the user. However, it caches & creates a copy of the same and store it locally on the edge server itself. So, next time, when your users try to access your website, the content is directly transmitted from the edge servers reducing the loading time. 

CDN ensures that any subsequent request is not required to pass to the original servers and ensures that load is taken off the central server and all users across the globe can access the website with equal speed. Some of the well-known CDN service providers are Amazon CloudFront, Cloudflare, Fastly, KeyCDN, and Akamai. However, it is worth noting that if you are already using cloud hosting service, the content delivery network can give a substantial boost to your loading time. 

 What Files Can CDN Store?

Business owners always have a query whether CDN is capable of supporting all the files hosted on their website. The standard rule of thumb is that CDN can support any file that can be hosted on WordPress. All CDNs can cache and reproduce anything that is stored in your WordPress-includes & content folders. 

The file types supported by CDN include PNG, JPG, SVG, TIF, GIF image files, and MP4, FLV, HLS, MOV, WMV, WAV, and MP3 video files. JavaScript and CSS, along with the majority of web fonts such as OTF, TFF, CFF, PFB, FON, STD, etc. are also stored on content delivery networks. Other file formats such as JSON, HTML, DOC, PDF, ZIP, RTF, XLS, etc. can also be accessed by CDN. Therefore, unless your website hosts something entirely different, CDN should be able to handle your website requests.

Advantages of Using CDN

From what we have already seen, it is evident that CDN improves the performance of your website and ensures a better user experience. However, apart from that, it offers several other benefits that may help your business.

SEO Benefits: It is evident that Google and other search engines rank websites that load quickly higher. Therefore, by using CDN, you can also improve the SEO of your website and rank higher. 

DDoS Prevention: CDN offers considerable protection against Distributed Denial of Service attacks. CDN can prevent attacks by differentiating between good and bad traffic coming to your website.

Scalability: Let us say one of your article or videos went viral overnight. Your traditional server may not be able to deal with a surge in traffic which can be effectively be dealt with by a CDN. 

App Integration: Most CDN service providers offer a range of apps that help you improve the user experience on your website.

Low Bandwidth Usage: If you are paying for your server based on the usage, then CDN brings down the costs by reducing the usage. 

How to Get Most Out Of Your CDN?

Registering your account on a CDN network and enabling it for your website is a simple process. However, you can improve the performance of your CDN by implementing some simple tricks. Using high-performance DNS can significantly improve the performance of your CDN. Having IPv6 connectivity and moving your original server close to the CDN can also have some benefits. 

Minimizing byte size and reducing TLS connection time can be beneficial. A content delivery network on its own is capable of delivering seamless website loading experience, but these tricks can help you get ahead of your competition. 

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A Definitive Guide to App Marketing with Social Media

Businesses today are fighting for not just customers but their attention as well. They need instant conversion just like how their customers need instant support and gratification. This is the age of on-demand products and services and any company in this economy needs an app to reach out to its customers.

Through native or hybrid apps, companies are looking to get more users onboard through apps and using them as avenues to offer better services and interaction. But getting to that stage isn’t easy.

App marketing requires a separate framework and you need to include a number of different approaches to take your app to the masses. With the market becoming increasingly cluttered as well, it is difficult to stay visible without a systematic approach. 

So, how do you market your product? How do you make revenue out of your game-changing idea?

Well, that’s where targeting comes in.

Targeting is finding out who your potential buyers are, where they hang out, their demographics, income and expense levels, requirements, and more. With the market being cluttered, the more refined your targeting is, the better you would be able to take it to your potential customers.

And if your product is an app, this becomes more daunting as there are over 5 million apps available for download. The Android market has a share of 2.46 million apps and the Apple market has a share of over 1.96 million apps. As we speak, more apps are being developed and uploaded.

So, where will yours be?

On the cloud or in your users’ devices?

This article is all about pushing your app from app stores to your users’ devices. With definitive tips and proven strategies for using social media for app marketing, let’s get that cash register ring now.

Pre-launch Promotion

Okay, rule number one — you do not wait until you launch your app to market it. Start talking about it right from its development stages. 

  • Make use of your website to keep talking about your app. Launch your website with more descriptive information about your app. 
  • Start by making official accounts of your app on multiple social channels. 
  • Make an announcement about its launch date and what it’s about, release a teaser, 
  • Share interesting developments, talk about who dropped by your office for trial and create hype.

The number one reason why Endgame managed to pull even the most hardcore fans of DC into cinema halls was because of the hype. Make as much noise about your app right from the early stages. It will only increase after you launch your app.

Also, make use of your offline social circle. Reach out to your friends and family to promote your app and recommend it to their circles. Why? Because over 50% of users discover new apps through recommendations from their friends and family.

Facebook Ads

Paid ads are best if quick leads or downloads are your goals, especially on Facebook. Facebook is where users log in for leisure, as a retreat from their professional life, seeking personal growth or entertainment. 

Regardless of their requirements, make sure you appear before your target audience with your app along with the download link. Facebook allows multiple types of ads like a carousel, a single image, and even videos. 

Go for what is most appropriate and come up with a quirky copy to captivate readers. Give them a video explaining how it would solve the concern it addresses or how entertaining their free time would be. Treat it like a crowdsourcing campaign and pay attention to the smallest of details. NatureBox is one of the brands that has been nailing its Facebook ads. 

Instagram Posts

While running Facebook ads, you can automatically select Instagram for paid adverts as well. But, you can also run standalone posts on the platform that will help you connect with your target audience closely. From the official account you’ve created, talk about your app through images, videos, and even IGTV videos. 

Run giveaways or exclusive competitions here and generate buzz. For inspiration, follow brands and study their approach. Remember that the intention with Instagram is to engage with audiences and lure them towards your app and not directly fishing for downloads. It’s leading to it.

Also, we can’t skip the importance of hashtags when we’re using social media to promote our apps. Hashtags are modern-day phrases that have the power to connect instantly with users and go viral. Campaigns like #shareacoke or #letsdolunch are all prime examples of this. When you’re using hashtags, consider these best practices:

  • Do not combine more than 2 or 3 words
  • Look for trending ones
  • Use some keywords
  • Stay away from controversial hashtags like political. Don’t jump to all trending hashtags. Understand why it is trending. This will help you to find related hashtags as well. 
  • Consider your target audience and demographics. For example, if you are running an eCommerce portal for woman clothes in New York, you should target women in New York. 
  • Don’t give them a tongue twister

Don’t forget Twitter

Brands like Wendy’s, Slack, KFC and others have been directly interacting with their potential customers through Twitter. 

Businesses today are fighting for not just customers but their attention as well A Definitive Guide to App Marketing with Social Media

To do this, you can use the advanced search feature of Twitter to hunt for keywords, locations, users and hashtags that are relevant to your app. For instance, if your app lets entrepreneurs connect with investors in their vicinity, you can search in terms of the words in their bio, accounts and their mentions, place and more to refine your search. With the results, you can then directly tweet or message them introducing your app and its purpose.

Businesses today are fighting for not just customers but their attention as well A Definitive Guide to App Marketing with Social Media

Go Live

Today, platforms like Facebook, Instagram, and YouTube allow you to share content in real-time. Going live with your app on social channels yields multiple favourable results. With multiple approaches, you can make use of this chance to:

  • Introduce your app and personally talk about it to viewers and push downloads
  • Talk about features in your app that users might not have noticed
  • Discuss additional applications of your app in elevating their lifestyle
  • Share the benefits of in-app purchases if any
  • Announce updates that are on their way
  • Address feedback that users share immediately
  • Turn your users into evangelists by giving referral codes

One interesting statistic reveals that over 25% of the apps that get downloaded never get used more than once. So, as a developer, your focus shouldn’t just be on downloads but engagement and usage as well. Use the live option to push this.

Social Sharing  

Sometimes, we tend to get excited about some apps and immediately want to share it with our friends. Your app should be prepared for such times with fully-functional social sharing buttons. Despite the intention to spread the word about your app, they won’t care to copy the link of your app from app stores and share it with their friends. They’ll do it only if there’s a one-click solution to it. Give it to them. Also make social sharing of your app available on your website.

YouTube Videos

Content generated on YouTube can be used for diverse purposes and nail a presence on the streaming website. So, make sure you come up with as many interesting videos about your app as possible for social repurposing and recycling. Here’s a good example of how to go about this. 

Some other interesting ideas could be:

  • Teasers and promotions about your app
  • Tutorials and how-to videos on installing your app and using it
  • A rendezvous session with your developers or founders sharing what drove you and them to come up with the app
  • Review with a social influencer (more on this next)
  • Success stories from your customers
  • YouTube ads and more

With videos, the possibilities are abundant. You need to simply understand your market and generate content accordingly.

Social Influencers

Okay, two reasons to collaborate with social influencers. Over 70% of teenagers trust influencers over celebrities and 86% of women take to social media/influencers for purchase recommendations. 

Influencers are inevitable today because they can spread good or bad things about your app. From hunting for next vacations to food suggestions, it’s the influencers’ voice that backs people’s opinions.

So, look for influencers in your niche or industry and approach them for a shoutout. In most cases, you would have to give them exclusive or premier access to your app. What they would do is talk about it on their social profiles through posts, stories or even videos. With them, you get brand awareness, new downloads, and opinions from experts in your market.

Apart from these approaches, you can also establish a presence on Snapchat. Numbers reveal that over 78% of its American users are millennials, under 25. This, again, boils down to what your app is about, its purpose and its target audience. If your app is relevant for Snapchat, having a presence would fetch you results.

Now, all these can appear daunting but brainstorming for content, strategies, meeting new people are all exciting. The intention of social media promotion is to let the world know how much fun you had developing something that you felt the world needed. It’s about transferring the excitement that you have over to your users.

If you can think of other ways, share them on your comments. Like we said, your approach to marketing your app should be a balance of two things — pushing downloads and reducing uninstalls.

Good luck!

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Reseller in Focus: Netpick World

We, at ResellerClub, have always spoken gladly and wholeheartedly about our customers purely because of how proud their journeys make us feel. Having empowered over 200,000+ resellers across the globe, we only feel contentment when we look at our customers’ journeys in retrospect. 

One such reseller that makes us extremely proud is Netpick World, who we’ve been working with for the past 7 years now. We spoke to Nidesh Muthegowda from team Netpick World where he told us all about their experience of working with ResellerClub. Read on to know what Nidesh has to say.

Company Name: Netpick World

 have always spoken gladly and wholeheartedly about our customers purely because of how pr Reseller in Focus: Netpick World

We spoke to: Nidesh Muthegowda

Website Link:

Favourite Control Panel Feature: Express Cart

Q1: When did you enter the Web Services Industry and where do see your business going?

We took our first step into the web presence services industry in 2010, which was 9 years ago. For 2019, we set out with a target of getting 300 clients on board and we’re proud to say that so far, we have passed the halfway mark after having achieved 180 sales deals. We are both excited and positive about our growth in the time to come, and we’re aiming to target 500 closures for 2020.

Q2. What do you think is your secret to success and why do customers prefer Netpick World?

We believe as a product and/or service provider, it is extremely important to be by your customers’ sides as they begin their journey with your product/service. The idea is to make them feel important and to let them know that you really want the best for them. We’ve been told by a lot of our customers that the primary reason they chose us was the fact that we provided end-to-end support and assistance in order to help them with their queries pertaining to the products they have purchased.

Q3. Tell us a little about doing business in India/US.

Although we have a few clients in the US, we mainly run our business out of India. India is as diverse as it gets and it’s always exciting to try and figure out what this market segment likes, dislikes and needs. It’s always a fun learning experience.

Q4. Is there any advice that you’d like to give others that are still learning the ropes in the industry?

I would say from my own personal experience that if you think you see potential in this industry, just start from wherever you are with whatever you have. This industry is kind in a way that it allows even a novice player to start a business without any heavy investments. Especially with companies like ResellerClub that allow domains and hosting resellers to sign up with a bare minimum of INR 1,500, one can take the leap without getting bogged down by the pressure of investments.

Q5.  You have been with ResellerClub since 2012. What do you think has changed over the years?

When we first started out in 2010, we worked with providers like GoDaddy and BigRock. Later in 2012, we signed up as a reseller with ResellerClub and we’ve had a very pleasant experience from thereon. With time, we got multiple ResellerClub products added to our product portfolio which only enhanced our product offering. The addition of new payments gateways made it much easier for us to sort out payments. As far as customer support is concerned, we’ve only seen it get better over the years. Last but not the least, we’ve had a great time working with Account Managers like Ajeet, Twinkle and Komal in all these years. ResellerClub sets the bar very high when it comes to product quality, service, and pricing.

Q6. Could you tell us some interesting stories or anecdotes about your company? How has having ResellerClub as a partner helped your business?

Partnering with ResellerClub has to be one of the best business decisions we’ve made so far! We’ve had the opportunity to grow by integrating a wide range of product offerings that ResellerClub offers. The best part is the white-labelled services that ResellerClub offers which enables resellers like us to brand it our own ways and offer it to our customers. Besides, having a dedicated Account Manager to help you guide you with charting out strategies and growth plans is nothing short of amazing. Twinkle has always been extremely responsive and helpful, despite the geographical and time difference. We can always count on her to provide us with the best solutions with regards to products and pricing. She truly made this journey smooth for us.

Suggestion: Increase product offerings to provide more cloud hosting variants.

That’s all from our chat with Netpick World. Thank you for reading through this post and also, a big shout out to Nidesh for patiently answering our questions. 

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How to Enable Cloudflare CDN on your Website

A slow-loading website is one of the most common flaws that drive away your customers. Many businesses are unaware of the impact that website loading time can have on SERPs and customer retention. While many reasons may hamper the loading time of your website, the best you can do is use a Content Delivery Network or CDN to boost the speed of your website.   

What is CDN?

Content Delivery Network (CDN) is a decentralized system of servers spread across the globe that improve the loading time of your website. So how does CDN work under real-world conditions? CDNs are not hosting providers, but merely a middle entity between the host and the visitor. It saves a copy of your website on all these servers across the globe and displays the information to the user from the closest available server. This improves the loading time of the website, thereby delighting your customers. 

There are many CDN available in the market, but one of the best and most renowned CDNs is Cloudflare. So, what is Cloudflare CDN, and how does Cloudflare CDN work?

Cloudflare CDN

Cloudflare is one of the fastest CDN services with minimal response time. Cloudflare functions by caching the website content and loading it from the closest CDN server resulting in faster page loading along with reduced bandwidth and CPU usage. Cloudflare CDN ensures that your website is always available, and if one CDN server fails, it relays the query to the next closest server. 

Cloudflare CDN also offers increased security against DDoS attacks and traffic spikes, which is an essential feature as incidences of DDoS attacks continue to increase. With Cloudflare CDN, you also get access to a whole range of apps improving the user experience on the website. You also get in-depth analytics to make changes and improve the metrics. 

Enabling Cloudflare on your website.     

1. Create an account using your email address and choice of password.

2. Mention the site (domain name) that you want to enable through CF.

3. Select a plan. You can begin with a free one.

4. Review your DNS records

5. Change the Name Servers

In addition to basic DNS and CDN services, the free plan lets you use/try many other services like SSL, Firewall, Page Rules, Caching, WAF, Smart Routing, and many more. You can find out more by visiting

We recommend enabling CloudFlare to our hosting customers for the following reasons.

  1. Some of our Shared Hosting plans and all VPS Hosting & Dedicated Server plans come with limited monthly data transfer. Cached assets of your site such as HTML pages, javascript files, stylesheets and especially images and videos can keep the data transfer low and avoid any penalties (read our AUP/TOS) in extreme cases. Moreover, CF’s DDoS protection can work in conjunction with our default DDoS protection, and thus considerably reducing the chances of downtime during any such attack.
  2. Just like network, this can bring down the consumption of other resources for your website on the server. Thus prolonging the need to upgrade to a higher plan/product even when your business is growing rapidly.

That’s all from this article! Hope you understood how does Cloudflare CDN work. If you have any doubts or suggestions, then please feel free to share them in the comments section below!

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4 Tips to Tap into Your Customer’s Sentiment

Knowing your customers has always been the (not so secret) secret to success. This is why so many brands section off large sums of their marketing budget to proactive research and reactive data analysis. This information can often shed light on what your customers prefer in terms of shopping habits, product preferences, and other demographic information that can affect their behavior.

But what does this information tell you about how your customers feel about your brand?

Customer sentiment is tricky to pinpoint and apply, but it is just as important to know as any other detail about who you are selling to. In many ways, sentiment determines your customers’ actions. If they are skeptical, they will seek out information to build trust or confirm their doubts. If they dislike your brand, they will ignore your marketing messages. On the other hand, if the sentiment is positive, they will (hopefully) recommend your company or product to other people.

So, how can your online brand gain a better understanding of this critical metric?

  • Understand What Leads to Negative Sentiment

Unfortunately, there will always be some customers who will never be happy with anything you do. Whether it is because they love your competitor, dislike an inconsequential detail about your brand, or have a legitimate reason, you will discover that a certain degree of negative sentiment is unavoidable.

While you can never turn all of your “haters” into fans, it is important to understand the factors that lead to negative sentiment – as well as which ones are avoidable. One way to do this is through monitoring negative customer reviews and analyzing the meaning behind complaints.

The best way to gather the specifics that you need about your customers’ biggest pain points is by requesting 360-degree feedback by asking them to share the pros and cons of the experience. For example, Trustpilot asked their customers to offer specific details on the things they both liked and disliked about the product.

Knowing your customers has always been the  4 Tips to Tap into Your Customer’s Sentiment


Trustpilot’s customers are also prompted to offer recommendations and discuss the specific benefits they have experienced since using the platform. This leads to data-rich reviews that shed light on certain factors that lead to negative sentiment, as well as opens up opportunities for improvement.

By gathering this kind of data directly from their customers, Trustpilot is able to make better improvements and changes that their customers actually want.

  • Keep a Close Eye on Social Conversations

Using a social media monitoring system helps your marketing team keep track of any mentions of your brand’s name or product online. Furthermore, social platforms are also a great place to conduct research on the sentiment of your brand and see how customers really feel about it.

But, you will need to look outside of just your followers’ conversations to gather accurate sentiment data. Did you know that 96% of people who mention a brand on social media do not actually follow it?.

If getting more followers on Instagram, Facebook, or any other social media platform is a top goal, you will want to understand the best practices for online interactions in order to create and create positive experiences. Interacting with a customer at the right time can help you turn around their sentiments immediately if they are experiencing any problems.

You should also utilize social media to inculcate positive sentiment with other customers as they observe these interactions. For example, there was a public encounter when a Southwest Airlines customer left her bridesmaid dress at home. Since she flew Southwest to the destination wedding, she decided to contact them via Twitter about the situation. Their marketing team jumped on this opportunity for great branding.

Knowing your customers has always been the  4 Tips to Tap into Your Customer’s Sentiment


Southwest Airlines’s Twitter account followed the journey of this dress from the moment they found it to the minute it arrived at the wedding. This became a trending topic on Twitter and gained Southwest Airlines a lot of positive media attention. In turn, this helped to stir up more positive sentiment with a very wide audience.

  • Discover Brand Advocates and Micro-Influencers

Using influencers to promote your brand on Instagram and other social media platforms is a great marketing strategy. However, most of these campaigns are based solely on audience reach, not the fact that the promoter themselves like the product. 

This can obviously lead to inauthentic promotions or even some PR disasters, like the infamous Scott Disick Instagram post where the instructions to the post were published in the comment. Clearly, Disick (or his PT team) did not double-check before creating the post, nor was he an actual fan of the product since he was clearly not writing the caption on his own.

Knowing your customers has always been the  4 Tips to Tap into Your Customer’s Sentiment


Partnering with people who actually like your product can make your promotions much more effective. There could be some great opportunities for brand partnership right underneath your nose that only sentiment analysis and engagement tools, such as Scrunch or Tinysponsor.

These platforms track sentiment through searching specific keywords, you can spot accounts that have mentioned your product in the past or are super interested in your industry. For instance, say that you sell all-natural vitamin supplements. Through social media monitoring, you can identify accounts that post positive content about the types of products you sell organically –  or even mentions your own brand. This opens up the door for you to step in and see if there is a possibility for collaboration and advocacy.

Sentiment analysis can also help you to discover micro-influencers that may not seem directly related to your business, but could actually be extremely influential.

For instance, Soylent sells meal replacement beverages that are typically sponsored by health and fitness gurus. However, through social media monitoring, they discovered that their product was actually quite popular among gamers who were looking for healthy, fast meals that they could easily consume while continuing to play.

Knowing your customers has always been the  4 Tips to Tap into Your Customer’s Sentiment


Soylent was able to identify micro-influencer gamers that featured their product in live videos, helping them to reach thousands of new customers.

  • Implement More Effective Crisis Management

All businesses make mistakes from time-to-time, but having a deep hold on customer sentiment can help you manage crisis situations faster and more effectively. The key to avoiding a major brand crisis is addressing the issue as early as possible with your brand’s side of the story. This gives you more control over the situation.

If your marketing team is tracking customer sentiment on a regular basis, it will be far easier to notice any sudden changes, such as positive sentiment starting to plummet. This allows your PR team to step in and reach a solution (such as an apology or policy change) before things get worse.

Again, if you are watching brand sentiment closely, you can easily turn negative buzz into great PR. A few years ago, a tweet went viral when a customer posted a picture of pre-peeled oranges that were being sold in Whole Foods.

Knowing your customers has always been the  4 Tips to Tap into Your Customer’s Sentiment


Since the natural grocer claims to be committed to environmental responsibility, this quickly stirred up some negative sentiment about the waste of plastic. Whole Foods quickly jumped into action by pulling the products immediately and publishing an apology. Additionally, they made a joke about the situation to end things on a more positive note.

Sometimes, it’s best to simply own the mistakes that your brand made in order to stop any more negativity. For example, Shea Moisture (a hair and beauty product company) released some new marketing content that received immediate backlash due to their lack of inclusivity.

Shea Moisture took action by publishing a heartfelt apology on their Instagram page that spoke directly to their upset customers about this mistake. They also let their followers know exactly how they would rectify the problem by including more diversity in their marketing moving forward.

Knowing your customers has always been the  4 Tips to Tap into Your Customer’s Sentiment


The most important element of effective crisis management is timeliness. Your team needs to be aware of any issues the moment they arise so they can handle the crisis before things spiral out of control.


Understanding your customer sentiment data is not enough; your marketing team needs to know how to use the information properly to ensure better connections with your customers. 

This is best done by using sentiment analysis tools, social listening platforms, and keyword trackers to give your team a better picture of how your customers feel about your brand. This information can then be used to minimize/eliminate customer’s pain points or turn around negative social chatter with instant engagement.

Use your positive sentiment data to discover active advocates who can help you reach wider audiences. And finally, be sure to closely monitor this metric and be ready to take action when needed.

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New gTLD – September 2019

As September closes the third quarter and we slowly inch to the year-end, let’s take a look at the Q3 performance of domains. The month of September saw an exceptional 69% rise in the total number of new gTLD registrations. This spike can be attributed to the consistent new gTLD star performer .TOP that contributed a 57% share in the total new gTLD registration count. .SITE, .XYZ, .ONLINE and .CLUB managed to retain their spot in the top 5. Apart from this, the new entrant .EMAIL made it to the top 15 with a huge leap of 975% in its registrations while .HOST made it to the list a 33% increase in its registration numbers. 

Let’s take a look at the new gTLDs that made it to the top 15 during the month of September.

New gTLD Report – September 2019

*Registration Numbers Facilitated by ResellerClub

.TOP: It is worth noting that .TOP continued to retain its No. 1 position for the third consecutive time with a total registration share of 57%. The promo price of $0.72 drove the registrations of this new gTLD and the humongous growth in the number of registrations can be attributed to the China market. 

.SITE: With an 11% share in the overall registrations, .SITE has remained constant in securing the second spot in the top 5 new gTLDs. .SITE was being sold at a promo price $4.18 and the Global market* was the reason behind the boost in the registration count.

.XYZ: .XYZ took a leap of 54% in its registration numbers in the China market. This has helped the gTLD move up to the third spot during the month of September, .XYZ was running at a promo price of $0.68 and was able to contribute 8% to the total new gTLDs registered in September.

.ONLINE: This gTLD witnessed a rise of 15% and scored the fourth spot in the top 5 list. .ONLINE was being sold at a promo price of $6.18 which aided the hike in registration numbers in the month of September in the Global market*. 

.CLUB: Being a recent entrant in the top 5, .CLUB secured the fifth spot in the month of September with a 33% climb in its registration numbers. The incredible promo price of $1.18 helped boost the sales of this new gTLD in the Global market*. 

While registrations for .BEST saw a 203% spike in its registration numbers, .EMAIL and .HOST the recent entrants in the top 15 made it to the list with an impressive jump in their registration numbers during the month of September. Also, .GLOBAL and .HOST had a tie for the fifteenth spot with an equal number of registrations. 

Here’s a peek into the exciting domain promos we’ve got lined up for the month of October

  • Help your customer’s get their business online with a .HOST domain extension at just $3.99
  • Reach out to the community of gamers or puzzle sites with a .FUN domain extension at just $0.99
  • Get the ever trending domain extension .TOP at just $0.99

That’s all folks!

Check out all our leading domain promos and help your customer’s get the right one for their online business.

You can also head to our Facebook or Twitter pages to get all the updates about our trending domain promos. Just look out for the posts with #domainpromos. See you there! 

*Global market – US, Australia, Canada, Sri Lanka, Thailand and others fall under the global markets. 

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The What, Why and How of NoSQL Databases

In today’s social media savvy world, we are all familiar with various social media websites like Facebook, Twitter, etc. or e-commerce giants like Amazon & Flipkart or for that matter any website that stores user data. This data can be anything right from the customer name, age, address, card details, photographs, comments, reviews etc. So, simply put data is information that is stored on a computer system which can then be used by the application whenever needed. When it comes to data being transferred over the internet, it is stored on the website’s web server. From the server, it then is stored in a database. A database is an organised collection of data that can be accessed, managed and updated easily. 

One of the most crucial decisions when developing an application is the choice of the database you would use to store data. And irrespective of whether you have sufficient technical knowledge or not, this decision can seem to be difficult. After all, this is a matter of not just storing data but also retrieving it and all in a short span of time! Especially given the fact that the consumer market is growing at a rapid pace with heaps of data – courtesy, Internet of Things, and all things social and connected. If you’re building a business app then you should anticipate such high-volumes of data and to cope with it, the choice of database is extremely important. 

Take, for instance, Amazon, a popular e-commerce giant. As a customer, if you have shopped from Amazon you would have noticed two things. One, whatever or however long your query is in the search box, it takes a matter of few seconds for the results to be displayed (keep in mind, your internet connection is good and not poor. Secondly, if you’ve added certain items to your cart or are browsing them, you would notice the ‘Frequently bought together’ option. Now, imagine the customers Amazon has and the amount of data as well, to sort this in a matter of seconds is quite a task. But you’ve not experienced this have you? Well, the reason is, Amazon uses its own NoSQL database, DynamoDB that doesn’t store data in tables and hence, it is easier to locate it. That being said, we will cover how it does this in the latter part of the article. 

Moving on, in this article, we aim to help you understand why choosing a NoSQL database would be beneficial to you in the longer run. However, before we move on to that, let us first understand the concept of a database, popular database models available today and the reason you should switch to a NoSQL model.

Types of Databases: 

A database is a collection of data that can be easily accessed, managed, updated and deleted. There are several database types, however, databases can be broadly classified into the following four types: 

  1. OODB or Object-Oriented Database 
  2. RDB or Relational Database 
  3. NoSQL (Not only SQL) and, 
  4. NewSQL (a class of RDBMS)

For the sake of simplicity out of these 4, we will choose the two popular database models viz. Relational Database and NoSQL. 

In a relational database, the data is stored in ‘Tables’ in the form of rows and columns. It uses the SQL (Structured Query Language) pronounced as ‘Sequel’ to perform data-related operations like creating a table, inserting & reading data to/from it, modifying & updating data, and deleting the data or the table. These operations are most commonly known as CRUD operations. The data is connected to each other in a fixed schema. Informally, relational databases are also known as SQL databases. 

Overall, a database is like a central repository or container with all the data and logs. Whereas, the schema is a folder in the database which groups together all connected objects logically. In simple terms, your bedroom is a table, your entire home is the database and your entire floor plan is the schema. 

Some of the commonly used relational databases are, MySQL, Oracle, Microsoft SQL Server, SQLite, etc. 

Moving on to NoSQL databases. NoSQL is a non-relational database model that doesn’t store data in the form of a strict schema or table as opposed to relational databases (we’ll cover how it stores data in the latter part of the article). Thus, your data can be of any type and still it could be stored or retrieved easily.   

Why should you switch to NoSQL 

Although relational databases are being used for good plenty of years and have fulfilled the demands of business in the past, things are now changing. With the increasing presence of the internet and usage of social media, the amount of data being generated is quite high in volume than it was maybe even a few years ago.  

According to Domo, a platform that has been highlighting data in terms of its volume, velocity and variety since 2013, has seen a steep rise in the percentage of internet population and the data being generated every single minute! In its 7th consecutive report, the internet has reached 56.1% of the total world’s population and now represents 4.3 billion people, this is a 9% increase from January 2018. And as far as the trend goes, there won’t be a negative curve in the graph for a long time. This increase can be attributed to increased access to social media, popular internet services like YouTube, Netflix, etc. and interconnected sensors – the building blocks of the Internet of Things. 

Given this staggering increase of data, managing it can be quite a task and relational databases are not quite adept at processing this rapidly. This is due to the fact that the new data coming in does not always fit into the tight schema followed by a relational database. NoSQL database, on the other hand, can easily manage huge volumes of data and the operations performed over it. 

For instance, if you have a website that is popular and say has at least 10,000 registered customers, and growing daily, each of these customers will follow their own life-cycle and processes. On the front end, they would be loading pages, similar items, adding products to cart etc. but on the backend, whenever an operation is performed, the data is retrieved from the database, the similar items are suggested taking into account the number of times a particular type of query was run, and so on and so forth. 

 we are all familiar with various social media websites like Facebook The What, Why and How of NoSQL Databases
Your search

 we are all familiar with various social media websites like Facebook The What, Why and How of NoSQL Databases
Suggestions based on your search

If all these operations take time to run say maybe more than a few seconds or a minute (i.e retrieving/reading from the database, searching, finding and displaying) the user might abandon the cart and go somewhere else. 

The reason for slow operations could either be slow website loading speed or a slow backend that processes your data. If you have a relational database, chances are there would be innumerable rows and columns, and finding the right match would take a long time. On the other hand, if you use a NoSQL database, this problem would be significantly less. 

So is this a real-time example? It is, Amazon uses DynamoDB as mentioned initially, and Google uses  BigTable, both an example of a NoSQL database. 

To put it simply, here are the 4 reasons to switch to a NoSQL database:

  1. Highly scalable
  2. Able to handle large volumes of data – structures,   and semi-structured
  3. Schema-less
  4. Quick iterations

Types of NoSQL Databases 

Having seen the key advantages to switch to NoSQL databases, let us now move on to understanding the types of NoSQL database. Simply put, which type of database should you go for depending on the type of your business. 

There are four types of NoSQL Databases viz. Key-value, Document, Column and Graph. 

  • Key-Value

 we are all familiar with various social media websites like Facebook The What, Why and How of NoSQL Databases

In the Key-value type of database, the data is stored in the form of key/value pairs in a hash table where the key is auto-generated & unique whereas, the value can be anything, for instance, a string, JSON, BLOB etc. This type of database is usually used as dictionaries or collections. 

Where can you use it? This type of database is best for e-commerce or shopping cart based websites.

Example: Riak and Amazon’s DynamoDB are popular key-value NoSQL databases.

  • Document

 we are all familiar with various social media websites like Facebook The What, Why and How of NoSQL Databases

In Document-based NoSQL databases, the data is stored and retrieved as a key-value pair, however, here the value is stored in the form of JSON. BSON or XML type document. One of the key differences between a key-value database & document is that the latter embeds the attribute metadata that’s associated with the stored content, which then helps to query the data easily based on the content.

Where can you use it? This type of database is mostly used for Blogging or CMS platforms, e-commerce apps or real-time analytics, etc.

Examples: MongoDB and CouchBase are popular document-based NoSQL databases.

  • Column

 we are all familiar with various social media websites like Facebook The What, Why and How of NoSQL Databases

In Column-based databases, the data is written in the form of columns as opposed to the traditional row structure. Column-based databases use column orientation where each column is associated with a column key.

Where can you use it? Column-based databases are usually used to manage data warehouses, CRM, business intelligence, etc. 

Examples: Google’s BigTable and HBase & Cassandra that were inspired by BigTable are some of the widely known Column databases. Cassandra was originally developed to solve the needs of Facebook’s Inbox search problem.

  • Graph

 we are all familiar with various social media websites like Facebook The What, Why and How of NoSQL Databases

In a Graph-based database, the data is usually arranged in a flexible graphical representation as opposed to the strictures of tables or columns. Here, the database stores not only the object but also the relations amongst those objects. 

For example, with reference to this diagram, the object/data is stored as a ‘node’ with the ‘relationship’ as edges. An edge establishes a relationship between nodes, and every node and edge has a unique identifier. 

Where can you use it? Graph-based NoSQL databases are widely used for social networks, spatial data, logistics, etc. 

Examples: Neo4J, Infinite Graph, OrientDB are some of the popular Graph-based databases.

How does it help your business:

We’ve seen the different types of NoSQL databases and various applications where to use them. If your business model falls into one of these and at the same time you deal with lots of real-time data, it would be a good decision to switch to a NoSQL database. At the same time, it is not necessary to have just one database in place, depending on the operations and the queries, you can have multiple databases. 

For example, it can even be a combination of using MySQL (an RDBMS) for one particular operation because it is the best for that and use MongoDB for another. 

In the end, what really matters is how much is your data and the best way you think is to handle it! 

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3 Important Differences Between UI and UX

If you are a User Experience (UX) design expert, chances are, you’re also expected to know some User Interface (UI) design skills. Today’s industry, both UI and UX must work together to ensure an efficient and aesthetically pleasing web design. 

If this is the first time you’ve heard of UI in a UX world or vice versa, here are some important things you need to know about UX versus UI: UX is for beauty, UI for use; UX is for connection, UI is to accomplish goals; UX is what happens after UI is working seamlessly. Both are important aspects of web design, but they need each other. Once you understand these core differences, you can better understand why knowing both is so valuable. 

  • UI for Looks, UX for Function 

Imagine a website as a building. The wireframe or basic coding behind the website forms the structure. The UX is the systems electrical wiring, lighting, plumbing, windows, climate control systems, and all of the other amenities that help ensure the building functions safely as intended. The UI would be the finished walls, paint, polished floors, artwork hanging in the lobby, building directory, and other aesthetic touches to make the building feel warm, inviting, and easy to navigate. 

From a nuts-and-bolts perspective, UI and UX work toward different ends but with the same goals in mind. 

A focus on UI must include:

  1. Layout
  2. Visual Design
  3. Branding.

While UX will focus on:

  1. User Research
  2. Personas
  3. User Stories. 

Good website design demands a marriage of function and fashion. When you focus on functionality over presentation, you may wind up with a very fast, responsive, yet bland and uninspiring website. Focus too much on aesthetics and you have a beautiful website that is troublesome for the average user to navigate; clunky UX bogs down navigation and the overall experience of browsing a site regardless of how good it looks.

If a site looks great but performs terribly, this is an example of good UI with bad UX. It’s like a corvette with a bad muffler — it looks great, but it doesn’t run like it should. If a site is functional but looks awful, this is an example of good UX with bad UI. It doesn’t matter how great the engine purrs, if it’s covered in rust and primer, no one will want to ride with you. Both UX and UI are essential for creating valuable interactions with customers, cultivating brand loyalty, and establishing credibility as a market leader. 

  • UI Helps Site Navigation, UX Forges Connections

UI design pertains to all of the navigation controls, buttons, and visual design elements of a website. UX design assesses the flow of how a user navigates the elements of the website and aims to make the experience as intuitive and enjoyable as possible. While UI focuses on the presentation of a website’s navigational and design elements for each individual page, UX is a more expansive process that determines how a user will use and interact with those elements across the site as a whole. 

A good UI design provides a user with an easy-to-navigate website and all of the tools and functions they expect to reach every piece of content on the site. Good UX requires a more in-depth look at how the customer will interact with the brand and consideration of how to forge a stronger connection with the customer. Some of the most critical elements of solid UI design include:

  1. Customer analysis: UI designers must consider their target audience’s tastes and preferences when developing website UI features. For example, a brand that caters to an older, professional market base wouldn’t want a website with an ostentatious colour palette or gimmicky navigational tools. A brand that caters to a young and hip crowd with fun-oriented products or services shouldn’t have a sterile website. It’s a little like going to a party with “over the hill” decor. People know there’s a party, but they aren’t sure about it’s theirs — nor are they sure they want it to be.
  2. Branding development: It’s essential for a company to have a consistent brand image across every point of contact with potential customers. UI designers work closely with their marketing teams to ensure consistent brand imaging across the entire website and all marketing channels to build credibility and trust with leads.
  3. Interactivity: UI designers evaluate micro-interactions very closely. One example of a simple yet effective micro-interaction is the small pop of colour that occurs after clicking to like a tweet on Twitter. Every small interaction a user has with a website influences the quality of the overall experience. Small animations in response to completed actions help users know they are interacting with the site as intended.

UX designers essentially create the building blocks of the overall customer experience with the brand, while UI designers ensure they have a pleasurable experience with every interaction with close attention to presentation, aesthetics, and ease of use.

  • UX Lays the Groundwork, UI Is the Finishing Touch

UX designers rely heavily on data. UX designers take more of a marketing-focused approach while UI designers focus on visual design. UX experts collect and analyze relevant data trends to develop user experiences that resonate with their target consumers. UX designers create wireframes and prototype pages that UI designers then build upon to create beautiful, easily navigable websites. 

UX designers generally play crucial active roles in early website development, leaning heavily on data to make informed decisions throughout the entire development process.

Some of the most important elements of the UX design process include:

  1. Competitor analysis: UX teams research their biggest competitors, browse their websites, and look for ways to offer customers better experiences.
  2. Customer research: Every customer-facing business needs to develop profiles of their ideal customers. UX designers research consumer trends, market fluctuations, and even social media trends to anticipate what consumers want the most.
  3. Product/service research and development: UX designers must know their brand’s products and services inside out so they can guide website visitors to the brand’s real value.
  4. Content development: UX teams must consider the type of content their user base expects and work with the marketing team for creating a better overall user experience. The type of content a brand produces helps inform the best website design strategies for the brand so the content has maximum impact.
  5. Wireframing and prototyping: Think of UX design as creating a storyboard; the UX designer envisions the customer journey with a brand through the website and creates a wireframe that UI designers build upon for a beautiful and functional finished site. 

UI designers pick up where the UX designers leave off, but UX and UI go hand-in-hand through almost every stage of website development. While the UX designers lay the foundation for the overall customer journey through a website, the UI design team focuses on individual pages, polishing them for an aesthetically pleasing journey that users can easily navigate.

UX and UI Must Work Together

UX and UI designers spend a lot of time working with and consulting one another during the website development process. Sometimes UI designers discover issues with a wireframe that require collaborative solutions. Some UX designers may require a UI designer’s input when laying the foundation for the user journey through the site, leaning heavily on both teams’ customer research. 

While UX designers consider all of the interactions a potential user could have with the brand on and off the website, UI design is a digital sphere that focuses on the interactions and navigation tools available to users on the website. UX essentially aims to develop high-quality interactions with users and improve upon them across all facets of a brand, while UI strives to use good visual design to make the user experience as enjoyable and aesthetically pleasing as possible.

These three primary differences between UX and UI illustrate how closely linked these two design processes are for any web development project. UX may come before UI, but neither is more important than the other and any modern development professional should have a firm understanding of the fundamentals of both UX and UI design.

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Reseller in Focus: Varial Hosting

We at ResellerClub believe in providing the best quality service and excellence to you, our resellers. At ResellerClub, we’ve partnered with over 2,00,000 resellers all around the world to enable them to flourish in their businesses through our products and services. Over the past few years, we’ve published stories of our resellers in their own words to let you, the readers know about them, as well as, help budding businesses gain insights from their experience. Today we want to introduce you to one of our resellers who has been with us for a long time, and who we’re proud to do business with – Ryan Smith of Varial Hosting.

Launched in 2002, Varial Hosting has grown from a simple domain and hosting business catering to local bands, to a full-fledged reselling business.

Here is Ryan Smith’s story about his journey and his business Varial Hosting in his own words!

Company Name: Varial Hosting

We at ResellerClub believe in providing the best quality service and excellence to you Reseller in Focus: Varial Hosting

We spoke to: Ryan Smith

Website Link:

Favourite Control Panel Feature: ResellerClub API

I Chose Resellerclub Because of:  Approachability and Pricing 

Q1. When did you enter the Web Services Industry and where do see your business going?

I launched my very first website in 2002, a discussion forum for local musicians. It became wildly popular, leading me to learn a lot about hosting technologies to keep up with its growth. I began to offer domain and hosting services to local bands and businesses in 2003, which sparked a 16-year career in the web services industry. Recently, Varial Hosting launched our next-generation hosting platform and optimized WordPress Hosting plans, and with it, a new data centre located in our hometown of Saskatoon, Saskatchewan, Canada. This shift in our business strategy to become a Managed WordPress service provider has been very successful, and we are now focused on expansion and continuing to improve our services.

Q2. What do you think is your secret to success and why do Customers prefer Varial Hosting?

Customers often tell us that the quality of our support is the reason why they host with us. Our support staff is expertly trained, and our business has grown primarily from the word of mouth of our satisfied customers. We have brought high quality Managed WordPress Hosting services to the Canadian market at competitive pricing, which has attracted a lot of new customers since launching this service.

Q3. Tell us a little about doing business in Canada. What are the most unique aspects of the market?

While we do have customers in nearly all parts of the world, most of our business comes from our Canadian client base. In fact, we sell just as many .CA domains as we do .COMs! Having our data centre located in the Canadian prairies is an advantage as it’s a location that is safe from natural disasters, allowing us to maintain great uptime. We also accept payment in both Canadian and US dollars, making it easy for both our local and international customers to purchase our services.

Q4. Is there any advice that you’d like to give others that are still learning the ropes in the Industry?

Try to keep your expenses low when you are first starting your company. Things like an expensive office space are not always needed until you are truly ready to afford them. If you want to avoid working from home or out of coffee shops, consider co-working spaces where you can book meeting rooms and have a mailbox for a fraction of the cost of an office. Hosting is also a very challenging industry and keeping up with security can be stressful and time-demanding. We often see web design agencies trying to do it all, building beautiful websites while also trying to manage their servers. If you do not have the expertise to manage a server, you may want to seek a hosting provider to do this for you, so you can focus on what you do best. We’ve acquired the hosting customers of several web design agencies because managing their servers became too much of a challenge for them.

Q5.  You have been with ResellerClub since 2010. What do you think has changed over the years?

Since starting my company 16 years ago, ResellerClub has grown from a simple domain reselling business, to offering many other products like hosting, servers, email solutions, website themes and plugins, etc. They have also been very hands-on in helping me migrate my domain name business from another provider to ResellerClub, not only allowing me to offer better rates to my customers but keeping me informed about promotions and suggesting ways to help me continue to grow my business.

Q6. Could you tell us some interesting stories or anecdotes about your company? How has having ResellerClub as a partner helped your business?

When the domain reselling partner we had previously worked with for several years substantially increased their rates, we approached ResellerClub to see what they could do for us to try to avoid increasing domain rates for our customers. Not only were they able to offer more competitive rates, but they were also able to beat the pricing we originally had on our best selling domains, allowing us to keep pricing the same for our customers while making more profit for ourselves.

Fun fact: Varial Hosting is named after the best trick I could do on a skateboard when I first started the company. Our original data centre was even located across the street from a skate park. Being in a band in my early twenties and building my first music-related website in 2002 led to this unexpected career in web services. Sometimes you never know where life will take you. I’m proud to have followed my passions and built a successful business that keeps me interested every day.

Favourite Control Panel Feature

We have deeply integrated the WHMCS billing software into our website, so we can easily register domains for customers using ResellerClub’s API. As we offer hundreds of top-level domains for sale, we frequently visit the Domains Pricing Overview page of our ResellerClub control panel to view our costs for new domains we wish to sell and to plan promotional offers for our customers.

A big thanks to Ryan for taking the time out to answer these questions, we wish you all the best with your future endeavours!

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