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How to Boost B2B Sales By Focusing on Customer Support

Gone are the days when your sales personnel could drive the process of customer acquisition with their gift of the gab. Today, buyers rely on informative landing pages, websites, educational videos, blogs, and user reviews to choose vendors in an informed manner. Forrester indicates that 68% of B2B customers prefer to research online independently.

In addition to up-to-date and relevant digital channels, buyers also expect speed and efficiency when it comes to customer service and query resolution. Consequently, B2B companies are rapidly adopting technologically advanced support systems such as live chat, social media, cobrowsing, etc. to offer their customers real-time support. Online community platforms and support pages are also becoming popular to provide customers with the answers they need, without reaching out to support, especially outside working hours.

Importance of Customer Support for B2B Sales 

For most B2B companies, products or services offered are more or less stable. Thus, when it comes to choosing between two brands offering the same product or service, the company that provides best and consistent customer support almost always wins.

According to a survey, 70% of customers believe that the quality of support reflects how much an organization values them – which means that keeping your users’ waiting is a reflection of your indifference towards them. 

In terms of sales and transactional value, 7 out of 10 U.S. consumers will spend more money to buy from a company that delivers great customer service. The opposite scenario is 51% of consumers will never buy from the company after one bad service experience.

The message is clear, isn’t it?

In an era where better customer experience means higher engagement and sales, offering better and consistent support to your customers across multiple touchpoints could be the key to trumping your competition in the market. Below, we share five tips or best practices that will help you optimise your customer support channels and boost your sales effectively.

4 Best Practices to Improve B2B Sales

1. Customize the support package

All B2B buyers are not the same. Besides, the presence of multiple decision-makers in a single company makes it imperative to customize your support package as per your customers’ preferences.

For example, if your target companies comprise young teams, you may benefit from integrating self-help options, such as AI-enabled chatbots that enable quick, as well as 24-hour customer support. Gartner points out that “By 2021, 15% of all customer service interactions will be completely handled by AI, an increase of 400% from 2017.” 

2. Serve your niche segment

Most businesses today work on wafer-thin margins and are continually looking for solutions to improve their operational efficiency. By establishing yourself as a thought leader in a particular niche, you can win the trust of businesses in that field, naturally inclining their purchase decision in your favor.

One of the best ways to achieve this is by publishing thoughtful, research-backed, useful content on your website and other places, focused on resolving the key issues faced by your buyers.  If you are looking for inspiration, visit Hubspot to check out their fantastic blog with various ‘how to’ articles exemplifying the inbound marketing methodology. 

Remember, there’s no point in being a jack of all trades and master of none. Instead, focus on a particular niche and establish yourself as a master!

3. Compete on “service quality” by defining Service Level Agreement

A multi-level service level agreement or SLA could be the defining factor for your company by making customer service the heart of your organization. An SLA of this nature defines service quality, creating specific standards of service to be achieved by every department, including sales and marketing. A good SLA also standardizes the sales process, making each employee within a department understand his or her role better.

4. Investment in customer support tools

Customer support technologies such as live chat can reduce the response time significantly while enabling you to connect to your users in real-time. By integrating live chat software on your website, you empower users to connect with you at the precise moment they need help on their purchase journey – leading to higher customer satisfaction and more sales. No wonder then that vendors that use live chat increase their chances of conversion by up to 3X as compared to businesses that don’t. 

Enabling seamless live chat support across your website and mobile devices enable customers to reach out to you on-the-go, making it easier for them to purchase from you, which could be a key differentiator in the market.

Here are some stats that highlight the importance of live chat in B2B:

  • Reduce Costs: Live chat enables your support staff to engage more than one customer at a time, making it almost 50% cheaper than handling phone calls.

  • Build Trust and loyalty: A study by Oracle found that 90% of customers feel confident about buying on a website when they see a live chat button and 63% of consumers are more likely to return to a website that offers live chat.

Of course, only incorporating live chat software on your website isn’t enough. You need to train your support staff to use this feature optimally for best results. For example, your staff can ask for contact details at the start of any conversation to provide a more personalized experience. In case the chat user is not an existing customer, the staff can ask them whether they are interested in receiving news and promotional material from your company. 

Live chat software may also provide demographic information about users, as well as, their recent browsing history, enabling sales agent to connect with them better.

Here are some tips to empower your customer-facing team for best results:

  • Have a ‘best-practices’ manual for the support team to reduce effort within workflows.
  • Adopt a customer-centric business approach through focused recruitment programs and tools.
  • Use performance analytics to determine best behaviors that click with clients.
  • Provide digital assistants, such as chatbots, live chat, and co-browsing software to reduce workload, optimize costs, and gain relevant and useful insights.

Integrate your Customer Relationship Management Software with Customer Support for Better Customer Experience

Many businesses use customer relationship management (CRM) software, such as SugarCRM, Salesforce, and Microsoft Dynamics CRM to track data of individual clients. Such information helps the sales team understand customers better and offer more personalised services. However, most businesses use separate customer support software, and integrating their CRM system with customer support software can provide a much better customer experience.

An integrated CRM system ensures consistent communication by creating a unified system that provides your agents with complete customer information across their sales journey. An integrated system also makes it easier to track and manage customer information as information from multiple teams (marketing, sales, and customer service) is stored in a single place. Talking about customer experience, an integrated CRM system not only leads to higher personalisation but also complete automation. With an integrated CRM, you can directly convert customer emails into tickets using a common email ID, send automated responses, create impactful email marketing campaigns, and save new data centrally.

Conclusion

The world of B2B is constantly changing. Today, customers are not only interested in knowing about your product or service. They also want to know how your product or service can solve their existing problems or help them meet their business goals effectively. 

Thus, simply enumerating the benefits of your product will not take you anywhere. However, adding a personal touch to the sales process through targeted content and seamless omnichannel support can take your business a long way.

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Reseller in Focus: Varial Hosting

We at ResellerClub believe in providing the best quality service and excellence to you, our resellers. At ResellerClub, we’ve partnered with over 2,00,000 resellers all around the world to enable them to flourish in their businesses through our products and services. Over the past few years, we’ve published stories of our resellers in their own words to let you, the readers know about them, as well as, help budding businesses gain insights from their experience. Today we want to introduce you to one of our resellers who has been with us for a long time, and who we’re proud to do business with – Ryan Smith of Varial Hosting.

Launched in 2002, Varial Hosting has grown from a simple domain and hosting business catering to local bands, to a full-fledged reselling business.

Here is Ryan Smith’s story about his journey and his business Varial Hosting in his own words!

Company Name: Varial Hosting

We at ResellerClub believe in providing the best quality service and excellence to you Reseller in Focus: Varial Hosting

We spoke to: Ryan Smith

Website Link:  https://varialhosting.com/

Favourite Control Panel Feature: ResellerClub API

I Chose Resellerclub Because of:  Approachability and Pricing 

Q1. When did you enter the Web Services Industry and where do see your business going?

I launched my very first website in 2002, a discussion forum for local musicians. It became wildly popular, leading me to learn a lot about hosting technologies to keep up with its growth. I began to offer domain and hosting services to local bands and businesses in 2003, which sparked a 16-year career in the web services industry. Recently, Varial Hosting launched our next-generation hosting platform and optimized WordPress Hosting plans, and with it, a new data centre located in our hometown of Saskatoon, Saskatchewan, Canada. This shift in our business strategy to become a Managed WordPress service provider has been very successful, and we are now focused on expansion and continuing to improve our services.

Q2. What do you think is your secret to success and why do Customers prefer Varial Hosting?

Customers often tell us that the quality of our support is the reason why they host with us. Our support staff is expertly trained, and our business has grown primarily from the word of mouth of our satisfied customers. We have brought high quality Managed WordPress Hosting services to the Canadian market at competitive pricing, which has attracted a lot of new customers since launching this service.

Q3. Tell us a little about doing business in Canada. What are the most unique aspects of the market?

While we do have customers in nearly all parts of the world, most of our business comes from our Canadian client base. In fact, we sell just as many .CA domains as we do .COMs! Having our data centre located in the Canadian prairies is an advantage as it’s a location that is safe from natural disasters, allowing us to maintain great uptime. We also accept payment in both Canadian and US dollars, making it easy for both our local and international customers to purchase our services.

Q4. Is there any advice that you’d like to give others that are still learning the ropes in the Industry?

Try to keep your expenses low when you are first starting your company. Things like an expensive office space are not always needed until you are truly ready to afford them. If you want to avoid working from home or out of coffee shops, consider co-working spaces where you can book meeting rooms and have a mailbox for a fraction of the cost of an office. Hosting is also a very challenging industry and keeping up with security can be stressful and time-demanding. We often see web design agencies trying to do it all, building beautiful websites while also trying to manage their servers. If you do not have the expertise to manage a server, you may want to seek a hosting provider to do this for you, so you can focus on what you do best. We’ve acquired the hosting customers of several web design agencies because managing their servers became too much of a challenge for them.

Q5.  You have been with ResellerClub since 2010. What do you think has changed over the years?

Since starting my company 16 years ago, ResellerClub has grown from a simple domain reselling business, to offering many other products like hosting, servers, email solutions, website themes and plugins, etc. They have also been very hands-on in helping me migrate my domain name business from another provider to ResellerClub, not only allowing me to offer better rates to my customers but keeping me informed about promotions and suggesting ways to help me continue to grow my business.

Q6. Could you tell us some interesting stories or anecdotes about your company? How has having ResellerClub as a partner helped your business?

When the domain reselling partner we had previously worked with for several years substantially increased their rates, we approached ResellerClub to see what they could do for us to try to avoid increasing domain rates for our customers. Not only were they able to offer more competitive rates, but they were also able to beat the pricing we originally had on our best selling domains, allowing us to keep pricing the same for our customers while making more profit for ourselves.

Fun fact: Varial Hosting is named after the best trick I could do on a skateboard when I first started the company. Our original data centre was even located across the street from a skate park. Being in a band in my early twenties and building my first music-related website in 2002 led to this unexpected career in web services. Sometimes you never know where life will take you. I’m proud to have followed my passions and built a successful business that keeps me interested every day.

Favourite Control Panel Feature

We have deeply integrated the WHMCS billing software into our website, so we can easily register domains for customers using ResellerClub’s API. As we offer hundreds of top-level domains for sale, we frequently visit the Domains Pricing Overview page of our ResellerClub control panel to view our costs for new domains we wish to sell and to plan promotional offers for our customers.

A big thanks to Ryan for taking the time out to answer these questions, we wish you all the best with your future endeavours!

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How Small Businesses Can Ensure Consumer Privacy Using Digital Technology

When your company collects user data, you pit convenience against protecting people’s privacy. 

As people purchase and use technologies that rely on personal data to function, this challenge will intensify. For example, 71% of Americans expect to have at least one smart-home device by 2025. 

According to Consumer Reports, 65% of Americans are either slightly or not at all confident that their personal data is private and not distributed without their knowledge. 

Research from the Global Web Index indicates across the globe, over 60% of people are worried about how companies use their data

As public distrust mounts due to recent privacy scandals, protections for personal data becomes an increasingly pressing issue for consumers and businesses to address. 

Small businesses often rely on customer service to establish an edge against larger competitors. To provide top-notch customer service, your small business needs to balance data collection efforts with protecting user privacy. 

Recent Examples Underscore Privacy Concerns 

Recent privacy scandals at two of the largest companies in the world – Google and Amazon – highlight the importance of personal data protection for all businesses.   

Last year, the Associated Press found that Google continued to store users’ time-stamped location data through mobile devices, even if users opted out of location sharing features. Similarly, Amazon employs thousands of individuals around the world to listen to voice recordings captured by their smart devices, regardless of whether the device is activated or not.  

The workers transcribe, annotate, and feed the data back into the software in order to eliminate gaps in the voice assistant’s human language skills, according to Bloomberg.

Consumers Value Curated Technology

Despite privacy concerns, many people want devices with location tracking enabled. 

Personal data can be used to curate digital content including services and ads to an individuals’ interests. For example, voice assistant users value the immediate access to information. Approximately half of the people who own a voice assistant value their device the most for its immediate answers to questions

This information, while adjusted to the user, sometimes limits the number of apps they use – i.e., they get in a pattern of using the same few things over and over. 

As a result, small businesses need to work to establish their product as part of people’s routines if they want to retain users on new technologies. 

To ensure this happens, your small business needs to collect and analyze user data to improve the chances you have to earn that level of use from customers. 

Data Drives Results 

While companies highlight procedures for limiting their access to personal data, it is difficult to ultimately stop its collection because it supports success. 

Data-driven decisions resulted in a 6% increase in productivity and output according to a Sloan School of Business study

The same study found that nearly 50% of Fortune 1000 executives stated that their companies were producing significant results from investments in big data; about 81% characterized their investments as successful.  

Investment in data collection, though, risks straining the trust between consumers and businesses as most data is distributed and sold. 

As more individuals realize that certain services come at the price of privacy, more people are reassessing their relationship with businesses that partake in data collection. 

Whether a consumer decides to keep using a service depends on their level of trust with the provider.

Privacy is therefore not only a concern for consumers but also businesses. Establishing trust means providing privacy protection.

Consumer Actions Small Businesses Should Be Aware Of

The simplest way for users to limit data collection is to stop using the services of online companies.  In reality, though, services such as Google or Amazon are indispensable in an increasingly digital world Users, however, have multiple avenues by which they can restrict the data they share: 

Android and Apple users, for example, have the option to limit access to certain apps. Similarly, Google has a menu where you can review all of the services you’ve connected to with your account. 

 you pit convenience against protecting people How Small Businesses Can Ensure Consumer Privacy Using Digital Technology
Source: Intego

By logging out of websites, users also can restrict companies’ access to their data that’s collected as you browse. Incognito or private modes also restrict tracking, but not much more than your browser history. 

Your businesses need to understand the steps users can take and engage with customers about how you protect their data. 

For example, you should ask upon download if users are comfortable sharing location data with your company. This establishes trust and produces a positive impression that you respect their information.  

How to Balance Privacy With Usability

To engage and retain users through new digital technologies, your small business needs to leverage user data. 

Using user data, you can provide the optimal, personal experience for customers. 

Many users, though, resent some data collection. To ensure you respect and provide top-notch customer service, your company needs to balance user privacy with its data collection efforts. 

Finding the right balance can help customers benefit from your services and trust your company with their data. 

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Getting Mailchimp to Work with Shopify again: Part 2 – Using Zapier

Have you been running flawless email operations on Mailchimp by using the Mailchimp integration for Shopify? For some context, as we mentioned in the previous article, Shopify and Mailchimp have stopped the first-party support for each other’s users. You’ll need to build a new workflow for your emails to revive the operations (and improve it while you’re at it) to keep your store’s most important marketing channel at its pace.

Zapier delivers smart workflows in the form of conditional workflows that are termed as ‘Paths.’ You can set conditions that will be applied by your Apps to take different paths for different conditions.

Now, let us look at the process for bringing in the Zapier integration:

Bringing Zapier between Mailchimp and Shopify

In case you’re unaware of how Zapier works – you create a ‘Zap’ which consists of two or more apps wherein one of the apps’ actions acts as a trigger and the other is used to run a preset function triggered by the first app. For example, between Google Forms and Gmail, you could set up a ‘Zap’ on Zapier to send a confirmation email to all the people who RSVP’d ‘Yes’ to an event participation form and more still, we could add as my steps as you like with all the supported integrations Zapier has. 

We’re going to walk you through how this works for connecting Mailchimp with Shopify, both of which are integrations supported by Zapier. 

Setting up Shopify Triggers

To automate Mailchimp operations on Shopify, we’ll have to set the events that trigger an action on Mailchimp – For example, if we want every newly registered user on your Shopify store to be automatically added to a specific list on Mailchimp, ‘New Customer’ will be a trigger on Shopify. Let’s see how to complete setting up the same function.

Step 1

Create an account and log in to Zapier. 

  • Once you’ve logged in, you’ll be greeted by the Zapier dashboard. 
  • Once you’re in there, click on  ‘Make a Zap’ button on the top right side of the page. 
  • You’ll be asked to input the trigger app for the Zap. In our case, we’ll keep ‘Shopify’ as the trigger app as we want the automation to be based on events happening on your Shopify store. 

Have you been running flawless email operations on Mailchimp by using the Mailchimp integr Getting Mailchimp to Work with Shopify again: Part 2 – Using Zapier

Start typing Shopify in the search bar below and you’ll see Shopify appear in the suggestions below – click on ‘Shopify’ to proceed.

Step 2

You’ll be asked to select the trigger event, i.e. what event/activity do you want on your Shopify store to trigger the action on Mailchimp. There’s a rather long list of triggers on Shopify – we’ll use the ‘New Customer’ trigger.

Have you been running flawless email operations on Mailchimp by using the Mailchimp integr Getting Mailchimp to Work with Shopify again: Part 2 – Using Zapier

After selecting the trigger event, we’ll continue to a page that asks to log into your Shopify Store to be able to link your store with the Zap. Continue by clicking ‘Connect an Account’ 

Step 3

Have you been running flawless email operations on Mailchimp by using the Mailchimp integr Getting Mailchimp to Work with Shopify again: Part 2 – Using Zapier

You’ll be redirected to Shopify’s sign-in page, where once you’ve signed in, you’ll be redirected back to Zapier showing your connected store. 

Have you been running flawless email operations on Mailchimp by using the Mailchimp integr Getting Mailchimp to Work with Shopify again: Part 2 – Using Zapier

Click on ‘Save + Continue’ to proceed. You’ll have to select a sample customer to continue setting up the Zap. Click on a ‘customer’ to proceed.

Have you been running flawless email operations on Mailchimp by using the Mailchimp integr Getting Mailchimp to Work with Shopify again: Part 2 – Using Zapier

After selecting a Sample customer, you’ll be asked to go to the next step and set an action for the trigger, in another app – in our case, Mailchimp.

Have you been running flawless email operations on Mailchimp by using the Mailchimp integr Getting Mailchimp to Work with Shopify again: Part 2 – Using Zapier

Step 4

On the next screen, you’ll be asked to add an action step. Click on ‘Your Zap currently lacks…’ to proceed to add Mailchimp as the action App.

Have you been running flawless email operations on Mailchimp by using the Mailchimp integr Getting Mailchimp to Work with Shopify again: Part 2 – Using Zapier

On the screen that proceeds, you’ll see a search box where you need to start typing in Mailchimp. Click on ‘Mailchimp’ in the suggestions as it appears while typing. 

Have you been running flawless email operations on Mailchimp by using the Mailchimp integr Getting Mailchimp to Work with Shopify again: Part 2 – Using Zapier

You’ll be presented with the options for actions that need to be performed on the trigger we just set on Shopify. For this tutorial, we’ll select Add/Update subscriber as the action to be performed. So the Zap once set up, will add/update a new user who just registered on your Shopify store to a setlist on Mailchimp – so you don’t need to do this manually.

Have you been running flawless email operations on Mailchimp by using the Mailchimp integr Getting Mailchimp to Work with Shopify again: Part 2 – Using Zapier

Step 5

On the next screen, you’ll be asked to connect your Mailchimp account. Once you click on ‘Connect an Account’ – you’ll see a Mailchimp sign-in page open up in a new window. Once you’ve signed in, you’ll see your account listed on the next page. Click on ‘Save + Continue’.

Have you been running flawless email operations on Mailchimp by using the Mailchimp integr Getting Mailchimp to Work with Shopify again: Part 2 – Using Zapier

In the next step, you’ll need to provide specifics with respect to the email list you want to add/update a new user with, along with opt-in, replace and update options.

Have you been running flawless email operations on Mailchimp by using the Mailchimp integr Getting Mailchimp to Work with Shopify again: Part 2 – Using Zapier

Have you been running flawless email operations on Mailchimp by using the Mailchimp integr Getting Mailchimp to Work with Shopify again: Part 2 – Using Zapier

Note – Only two fields are required here (Audience & Subscriber Email) and the rest aren’t – we can totally skip these unless you want the Zap to function any other way. To proceed, click on ‘Continue’.

Have you been running flawless email operations on Mailchimp by using the Mailchimp integr Getting Mailchimp to Work with Shopify again: Part 2 – Using Zapier

You’ll see a summary of the options you’ve set for Mailchimp, and once you’ve confirmed all of it, you can go ahead and test your settings to see if everything works. Click on ‘Send Test To Mailchimp’

Have you been running flawless email operations on Mailchimp by using the Mailchimp integr Getting Mailchimp to Work with Shopify again: Part 2 – Using Zapier

You’ll see the above screen once the test is successful. Once you’re here, click on ‘Finish’

Have you been running flawless email operations on Mailchimp by using the Mailchimp integr Getting Mailchimp to Work with Shopify again: Part 2 – Using Zapier

Your Zap is now completely set and will automatically add a new subscriber to your set Mailchimp list when a new user ‘Signs Up’ on your Shopify store. This can be repeated for all the available triggers available on Shopify along with the supported actions on Mailchimp – including sending emails, using ‘Send Campaign’ and ‘Add subscriber to tag’ action steps, depending on how you want to send it. In case you face any problems during the setup process, you can always get the help of Zapier’s awesome customer support.

In the next article, we’ll go through the steps to link your Shopify store to Mailchimp using Automate.io – stay tuned! Meanwhile – check out the first article in the series with instructions to integrate Mailchimp with Shopify using Shopsync.

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Generating Revenue Profit from your Online Business through Growth Hacking

The e-commerce industry, especially in developing markets has come a long way in the last couple of years. One reason this can be attributed to is the technological growth and easy internet accessibility to all masses. In fact, as compared to 2014 est. the internet percentage in Brazil (53%), Turkey (47%) and India (19%) has positively doubled to 70%, 83% and 41%, respectively. 

If we talk about India specifically, then this particular market has shown a potential for growth in the e-commerce industry. However, it is only possible if we can bridge the gap between the total population and the internet population. Before moving on to understanding how can this gap be bridged, so we can generate more revenue and profit. Let us first have a look at the internet and technological penetration in the following 6 markets.  

Country  Population
(June 2019 est.)
Internet Population Penetration  Domains 
USA 329,093,110 292,892,868 89% 92,276,100
UK 66,959,016 63,356,621 95% 4,674,524
China 1,420,062,022 829,000,000 58% 24,713,345
Brazil 212,392,717 149,057,635 70% 4,018,544
Turkey 82,961,805 69,107,183 83% 2,404,957
India 1,368,737,513 560,000,000 41% 4,785,698

Since our focus is India, let us see some more useful stats from India. There are 22 languages spoken in India and over 780 dialects. In the past year, there has been a growth of 18% in terms of the internet population growth with a total of 41% internet penetration and studies suggest will continue to rise in 2019. Apart from this, there are approximately 5.3 million domains registered in the country. Based on this data, it is safe to say the average number of domains/resellers is 132.5 

So as seen, the problem is that product sales have NOT grown fast enough, whereas the competition has. The question that arises, are we really working on leveraging our population to these untapped markets to accelerate growth? There is no definite answer to this but as seen everywhere, it always comes down to the ‘Survival of the Fittest’ and so the only survival tactic you can use is, Growth Hacking. Let us see what growth hacking is and how can we leverage it for increasing revenue and making a profit. 

What is Growth Hacking?

The term ‘Growth Hacking’ was coined by Sean Ellis, an entrepreneur in 2010. He says, ‘A Growth Hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.’  

So, Growth Hacking is basically a concept developed for technology startups and is largely a component of the technology available to you. In fact, to grow, it focuses on lean marketing – growth first, budgets later. It includes, but is not restricted to Product Management, User Experience, Partnerships, SEO, Press Releases, Analytics, Behavioral Economics, Landing Page Optimization, Email Marketing and more. All of this leads to a better social & online presence & viral impact.

Most importantly, it does not cost much! It’s been here for a while.

Let’s take a look at examples:

  • Hotmail inserted an email signature at the bottom that turned every email sent by one of its users into a pitch for new users – ‘PS: I Love You. Get Your FREE Email at Hotmail’
  • Airbnb, integrated with Craigslist – which allowed its hosts to use Craigslist as a sales platform  Groupon in the form of ‘Refer 3 Friends, And Get The Deal Free’ offer

Why did these companies do this? Simply put, ‘Humble Beginnings’ – they did not have the money and neither did they have the experience!

Growth Hacking for Designers, Developers & Web Hosts

All businesses, of all shapes and sizes, have 4 important aims:

  1. Get more traffic 
  2. Get more users converted 
  3. Get existing users to buy more 
  4. Get (make) more revenue & profits!

Growth Hacking is all about moving users from one step to the next, and everything that comes in between! Let us see in detail how you can get more traffic and fulfill our remaining three aims:

  1. Strategic Partnerships:  Look at tie-ups with relevant schools and colleges, other educational or general institutions like medical associations or partnerships with government bodies. Try popular local websites that could pass on web infrastructure requirement enquiries to you. Apart from this, you can even try to get celebrities or popular websites to endorse you to get more traffic.

    Examples:
    .CLUB got Virat Kohli to endorse them or consider the free advertising.
    Spotify gets on Facebook when it shows you the songs your friends listen to.

  2. Targeted SEO & Email:  Focus on niche keywords that target a specific need or specific segment or generic keywords with lesser competition, thereby getting better rankings and results. You can also focus on discussion topics like support, and ensure that you have good content around it get more traffic.

    Example: Resellers are today targeting Spanish keywords around ‘cheap websites’ and pitching a ‘website development outsourcing’ model to deliver a cost-effective way for Spanish SMBs to get their website built.

  3. Referrals:  Incentivize your current base to get more users – refer 3 friends and get a month off on your hosting package or create an illusion of exclusivity by only providing offers or even newer products through referrals. The focus should be on affiliate programs where the model is CPA (Cost Per Acquisition) based to get more traffic.

    Example: So many of you have been relying on word-of-mouth marketing, while some others have started incentivizing customers to do that.

  4. Analytics: Understand where your traffic is coming from, as well as, understand the quality of your traffic and bounce rates to get more traffic.

    Example: Apart from Google Analytics, there are a bunch of other great options out there like Statcounter, Mouseflow, etc. Explore those!

  5. Landing Page Optimization: Make sure that if you’re targeting keywords through SEO and SEM, the landing pages include extremely relevant content. Try to ensure that there is a clear path of action chalked out on the page for the visitor. Keep minimal noise on the page and make sure your User experience is top-notch to get more users converted.

    Example: Unbounce is a great and simple tool for A/B testing and how A/B testing proved that adding a third step hindered registrations.

  6. Onboarding: Provide step-by-step guides on what your users need to do, maintain great documentation with FAQs for users to refer to. Also, make sure that the user is welcomed by top management (via automated emails). You can even use live chat tools for visitors to get the fastest possible answers.

    Examples: Tools like walk.me deliver happiness to your users. Dropbox simply plays a video and ensures a sign-up.

  7. Cross-Selling: Take a list of your domains and run them through other TLDs where the same string is available. Apart from this, you can create tools to automatically cross-sell the right TLD to the right user or look at providing alternative portfolio management solutions if the value exists. This will get existing users to buy more.
  8. Email Campaigns: Build an email campaign around improving renewal rates – showing the importance of maintaining ownership, comparing it to real estate, etc.  You can even continue providing offers for value-added products and ensuring that users are picking up more. Another way is to run package deals where greater discounts are given on bundles or more purchases so that this gets existing users to buy more. 

So in the end, the core idea is to make more revenue & profit from your online business with the right set of tools and techniques. However, the most important thing is to tap into the potential of untapped markets so that there is more meaningful growth in terms of monetary gains, as well as,  knowledge transfer, eventually paving the way for a more evolved audience. 

(Originally published in 2014 as part of a talk.)

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Marketing

How to Improve Customer Retention and What Are the Benefits

Customer retention represents all kinds of efforts made by a business to boost the number of returning customers. Although traditionally marketers and business owners were more concerned with acquiring new customers, the value of having a solid base of loyal buyers is becoming more and more obvious. Companies have come to understand that a solid portion of their income comes from their regular customers and that customer loyalty is one of the crucial indicators of a trustworthy business. A good retention strategy can create numerous benefits for your company. 

Let’s take a look at the most important ones.  

Benefits of customer retention

  • It will boost your brand image

In order to fully grasp all the benefits of customer retention, we have to turn to the exact numbers and statistics. But it also affects some aspects of your business that may be more difficult to measure. This especially goes for your brand image. You surely want to be recognized as a brand whose customers tend to return to it over and over again. It’s a great reputation-booster. There aren’t many better ways to show people that your business is reliable and trustworthy.

  • It will boost your numbers

But let’s get back to the numbers. First of all, retention is way cheaper than acquisition. In fact, it is 7 times more expensive to bring in a new customer than to make an old one return. Besides, returning customers spend much more. Less than 15 percent of consumers tend to be loyal to a single brand, but this small chunk of the customer base is responsible for 55-70 percent of all sales. For instance, the average repeat customer tends to spend 67 percent more in months 31-36 of their relationship with a company than in the first 6 months.

  • It will help you collect conclusive data

Finally, having a large number of regular customers means getting more reliable feedback about your business and marketing efforts. You’ll be able to obtain some very valuable data which will make it easier to make sensible conclusions about reasons for certain types of customer behaviour. This can prove to be very beneficial for your business in the long run.

How to improve customer retention?

  • Understand your customer

As we just mentioned, getting to know your customers is crucial. It’s probably more important than ever to give them a personalized experience based on their interests and expectations. And it’s probably easier than ever to track your customers’ activities and buying habits in order to obtain all the relevant data for this task. A  free CRM software can help you collect tons of information about your customers’ personal characteristics, preferences, and intentions. As well as, to choose the best course of action based on this data.

Customer retention represents all kinds of efforts made by a business to boost the number  How to Improve Customer Retention and What Are the Benefits

The true power of personalization lies in the fact that it doesn’t just take your supposed average customer and then tries to appeal to this imagined person. It rather attempts to reach every single actual customer or prospect with a message designed specifically for that particular person.

Source:www.statista.com

Approaching your customers with tailor-made messages and offers at the exact right time can do wonders for your retention efforts. Namely, almost half of consumers have reported that they bought a product they didn’t initially intend to buy only because they received a personalized recommendation from a brand.

  • Perks, benefits, and surprises

The quality of your product or service is probably the most important factor when it comes to keeping your customers. They’ll come back because they like your stuff. But why not offer something extra to them and ensure that they never turn to your competition?

Loyalty programs of all sorts can be very effective in this respect. And it makes perfect sense – if your regular customer has obtained a right for discounts or special offers, they will feel as if they already invested something in your relationship, so they won’t be giving up on you that easily.  of all sorts can be very effective in this respect. 

For instance, take Sephora. They’re widely recognized as a brand that sells quite pricey products. So they introduced a classic point-based loyalty program to attract more people that tend to get discouraged by these prices. It turns out that occasional gift cards and discounts seem very attractive to an average customer, as more than 17 million people have joined Sephora’s loyalty program so far.

Naturally, this makes your loyal customers even more loyal. If your regular customer has obtained a right for discounts or special offers, they will feel as if they have already invested something in your relationship, so they won’t be giving up on you that easily.  

Moreover, if you manage to transform this loyalty program into a kind of a game or a competition, things can get even more interesting for your customers. If you take the financial benefits they’ll get from a program anyway, and add a sense of achievement every time they earn a right to a new perk or incentive, you can get them very involved. The mere act of collecting points and competing with others can sometimes be even more gratifying and absorbing than concrete financial benefits.    

  • Show genuine care

Apart from using a few particular tricks mentioned in the previous section, you should also show genuine care to your customers when it comes to more general issues and activities. 

For instance, top-quality customer service can give you a crucial competitive advantage. As much as 93% of consumers have said that they’re more likely to be repeat customers at businesses that offered excellent customer service. It’s also vital that your customer service reps are able to resolve issues quickly. After all, we live in an era that doesn’t stand time-wasting and people will demand an immediate response.

Another way to show that you care about your customers is by offering them free education and onboarding programs. This move will show them that you’re not just interested in people signing up or buying your product or service, but that you truly care about their experience. Help them find their way around and make them feel that they’re making the most of what they bought. This way you’ll undoubtedly be helping your business as well.

  • Reaching out

Customer retention represents all kinds of efforts made by a business to boost the number  How to Improve Customer Retention and What Are the Benefits

Source:www.omnisend.com

Reaching out to your customers every now and then should definitely be a part of your customer retention strategy. Of course, you shouldn’t bother them all the time with all sorts of silly offers they don’t care about. However, sending a well-targeted email from time to time can help form a closer bond with them.

Here it’s essential that you know your customers well enough. You need to choose what type of message you’ll be sending to each and every one of them, given their personal details and purchase history. This means using the right tone and language in the message, employing the right communication channel and setting the right triggers. 

In other words, these messages will work only if they’re highly personalized and are of actual interest to the customer. Reminding a customer of a special discount is a good excuse to reach out to them, but only if the time, place and product you’re offering are carefully picked.

  • Customer advocacy

A genuine testimony from a satisfied customer can do great things for customer retention. Even better, it can also help you attract new prospects. People rely heavily on other people’s recommendations and assessments, as 91% of people read online reviews regularly or occasionally. In this respect, an honest review can potentially do a much better job for your company than any branded ad.

So what’s in it for your old customers? It’s simple – you should be encouraging them to post reviews, ratings, and testimonies by offering them small benefits if they do so. For a little one-time discount, you can get a much-needed recommendation that could get you a new prospect, while also getting a satisfied customer that is likely to return to you. 

Final thoughts

Naturally, all this won’t work if your product or service is below par. If that’s the case, no discount or special offer will get you a good recommendation, and not even the best customer service rep in the world will help you keep a customer that simply finds your product terrible.

But if you don’t have that kind of a problem, then the best advice would be to show actual care for your customers, 24 hours a day. All the mentioned tricks will surely give you a little boost, but to truly maximize the success of your retention efforts, you’ll need a genuine customer-centric mindset. Only by really putting your customer first you can make them want to come back. 

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Hosting

Which Hosting Should you Choose for your Online Business?

Knowing your product and business niche is of utmost importance, as the success of your business depends on your product, your marketing abilities, and how well you know your customers. However, when it comes to online businesses there are two more critical things that you should take care of. First, the domain name of your business website and second, your hosting – viz. type and service provider. 

Choosing the perfect domain name is comparatively easy but with the many hosting options available it can be slightly overwhelming and confusing which to choose. Worry not! The aim of this article is to help you understand which hosting you should choose for your online business. So without further ado, let us begin. 

First things first, let us see the various types of hosting options available today:

  1. Shared Hosting
  2. VPS Hosting
  3. Dedicated Hosting
  4. Cloud Hosting
  5. Reseller Hosting
  6. CMS Hosting

    1. WordPress Hosting
    2. Magento Hosting
    3. Joomla Hosting
    4. Drupal Hosting

Phew! Too many aren’t they? And confusing too, especially if you are a first time user. Before we delve deep into all these hosting options. Let us first figure out which hosting is the best for you, for this we will consider ‘website traffic’ as our metric.

If your website traffic falls under the range of: 

Traffic Range Type Go for this
5k – 10k visitors/day New SMB/blog Shared Hosting
>10k and <30k visitors/day A high surge in traffic Cloud Hosting
>10k and <30k visitors/day Steady traffic VPS Hosting
>30k visitors/day Medium-large business Dedicated Hosting
>10k and <30k visitors/day CMS based website eg: WordPress CMS Based Hosting
No set range as this hosting is basically used to share part of your server. WebPro i.e web designer or developer Reseller Hosting

Now, that you’ve figured the hosting you should choose for your website let us see in-depth about these hosting types:

  1. Shared Hosting

    Shared Hosting, is a traditional hosting type where a single physical server is shared amongst multiple websites. Apart from the server space, resources like bandwidth, storage, disk space etc. are also shared.  

    Features: Some of the prominent features of Shared Hosting are, it is easy to manage and offers high performance to websites that get low to moderate traffic.

    Cost: Shared Hosting is the cheapest hosting amongst all the hosting types.

    Ideal for: Shared Hosting is ideal for websites that receive low traffic be them e-commerce website or blogs.  

    The ResellerClub Advantage: Even though Shared Hosting divides its resources amongst multiple websites, it has a lot of advantages. To name a few:

    • it comes with a free cPanel using which you can monitor your domain and its add-ons,
    • it allows free website migration from one web host to another,
    • it comes with varnish cache. Thus, even though the server is divided among several websites,  if you are a low-traffic website your website loading speed isn’t affected. 

  2. VPS Hosting

    VPS or Virtual Private Server Hosting is traditional hosting where a single physical server is partitioned into multiple smaller virtual servers. This partitioning is done with the help of a software called the hypervisor. Post the partition, the individual virtual servers or virtual machines (VMs) act as independent servers each with a dedicated set of resources without being dependent on the other servers or their resources. VPS can be said to be a bridge between Shared and Dedicated Hosting.

    Features: VPS Hosting offers greater flexibility and control of the server as you get full-root access of the server. Apart from this, it offers instant scalability of resources, power-packed performance and is reliable as all servers are isolated from one another.

    Cost: VPS Hosting is costlier than Shared Hosting, however, it is cheaper compared to Dedicated Hosting.

    Ideal for: Growing businesses and blogs with variable traffic ranging from moderate to high. 

    The ResellerClub Advantage:  If you are a Reseller then VPS Hosting is an ideal choice as you can sub-divide your server for multiple clients. 

    • VPS Hosting by ResellerClub is setup instantly & powered by KVM, a powerful virtualization infrastructure
    • Free SSD (Solid State Drives) for powerful read/write performance along with instant scalability. 
    • Apart from this, our VPS Hosting is reliable and loads fast even if you are a high traffic website/blog. 

  3. Dedicated Server Hosting

    Dedicated Server Hosting helps you host and manage your website without sharing server space with any other website. In Dedicated Server Hosting, you get complete administrative control of your hosting server. Moreover, your website is secure and loads faster as no other website is sharing the server space. 

    Features: Dedicated Hosting offers complete control of your physical server with full root access including all the resources like CPU, RAM, OS, etc. thus you are free to customise your hosting environment.

    Cost: Dedicated Hosting is the costliest of all the hosting types available.

    Ideal for: Dedicated Hosting is ideal for large businesses who deal with huge data and receive a great amount of traffic on a daily basis. 

    ResellerClub Advantage: Dedicated Server Hosting by ResellerClub is built on state-of-the-art architecture and offers you the following advantages:

    • Instant provisioning of the server using OpenStack, an IaaS platform
    • Easy management of multiple clients using hosting management panels like WHM and cPanel
    • Efficient server performance using Supermicro blade chassis  
    • Full-root access and 99.9% uptime guarantee 

  4. Cloud Hosting

    Cloud Hosting is an interconnection of several servers across instances and/or devices. Virtualisation plays a key role in Cloud Hosting, especially in terms of the division of resources for each server. Here, the servers are isolated from each other and the resources easily scalable. 

    Features: Quick and easy scalability of resources, no single point of failure, high security, blazing fast website loading speed and 99.9% Uptime guarantee. 

    Cost: Even though Cloud Hosting falls under the expensive bracket when compared to Shared Hosting, given its innumerable features it is, in fact, cost-effective. 

    Ideal for: Cloud Hosting is ideal for growing online businesses, websites with dynamic content, and moderate to low traffic websites.

    The ResellerClub Advantage: Cloud Hosting with ResellerClub comes with 

    • free Hosting Management cPanel to help you manage your website better
    • data mirroring to keep your data safe in case of sudden server failure
    • instant setup & installation, and much more.

  5. CMS Hosting

    CMS (Content Management System Hosting) is a generic way of representing a hosting type in accordance with the CMS you are using for your website. One of the most widely used CMS is, WordPress and hence WordPress Hosting is the ideal choice for it over other hosting types. At ResellerClub, we offer 4 different types of CMS Hosting services viz. WordPress Hosting, Magento Hosting, Drupal Hosting and Joomla Hosting.

    Features: Offers a stable hosting infrastructure, customised support and caters to the needs based on the CMS type chosen. Apart from this, it comes with a hosting management panel like cPanel, email hosting etc. 

    Ideal for: Any CMS based website for small-medium sized business. 

    The ResellerClub Advantage: Any CMS Hosting viz. WordPress Hosting, Joomla Hosting, Magento Hosting and Drupal Hosting with Resellerclub comes with 

    • 1-click software install
    • lightning fast website loading speed 
    • integrated caching and CDN
    • intuitive dashboard, automatic updates, and much more.

  6. Reseller Hosting

    Reseller Hosting is the ideal type of hosting for WebPros who are in the reseller business or plan to start their own hosting business. It helps you cater and manage your clients easily viz. It allows you to create customised plans and packages which you can later sell to your customer keeping a margin with the aim of earning a profit. 

    Features: It offers high disk space and bandwidth along with Billing and Hosting management dashboard to seamlessly manage the multiple clients. Along with this, it even offers you WHMCS panel and over 800+ products that include domains, hosting, SSL, email, themes, etc. services to cater to your clients. 

    Ideal for: Reseller Hosting is ideal for WebPro who wish to start their own hosting business. 

    The ResellerClub Advantage: Reseller Hosting offers you white-labelled services i.e you can offer your services to your clients under your own brand name. This helps you further your business and establish your business in the market, making you a one-stop-shop for all things domains and hosting. 

Final thoughts:

The choice of your chosen hosting greatly determines how well your website caters to your customers. The right choice of hosting is sure to keep them happy and coming back to you, whereas the wrong choice could result in either them not being happy or you paying more than what you should be based on your traffic. So, analyse your traffic and business before making the final choice. All hosting types are good, it all depends on the size and type of your business to make it a profitable venture. Choose wisely!

If you have any queries, you can drop us a comment below or get in touch with our support executives and we’ll be happy to help you!

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Marketing

Getting Mailchimp to Work with Shopify: Part 1 – Using Shopsync

MailChimp parted ways with Shopify a short while back. While each had their own set of reasons justifying the split, clients using these two services together are to be impacted in a major way. Mailchimp has provided a roadmap with a few different options that e-commerce store owners can opt for depending on the requirements of their ongoing and future marketing campaigns. However, before moving ahead with understanding how to get Mailchimp to work with Shopify, let us first take a look at what Mailchimp is and how it helps businesses.

Mailchimp is an email automation tool used to send out marketing and transactional emails in bulk – so if you have a business that caters to consumers online, it’s very likely you’re using a service similar to Mailchimp, or better yet, Mailchimp itself for sending out notifications and offers to your customers via email. Mailchimp, now a public company, owns more than 60% of the Email automation market, it is the go-to option for both brands and SMEs equally to start sending out emails for their online businesses. 

Shopify, on the other hand, has a similar level of dominance in the E-Commerce software market and is the second most commonly used E-Commerce platform after WooCommerce, with 800,000+ merchants on their platform and growing. Once Mailchimp for Shopify app was launched on Shopify apps store, it gave users ease to automate a lot of transactional and marketing emails further augmenting Mailchimp’s adoption and user base. If you happen to be a user who used these two services together it’s not the end of the world, there are many workarounds to keep Shopify and Mailchimp running together. We’ll be exploring those options in this series.

To be on the safer side, Mailchimp recommends that you integrate via a third party like ShopSync, Automate.io, Zapier, etc. before, disconnecting Mailchimp from Shopify. Further, subsequent to the installation of the new integration, it is recommended that you pause all active automation to avoid sending duplicate emails to your customers once the new automations are set up.

In this 3 part series, we’ll be discussing the different options Shopify store owners have to keep using Mailchimp’s platform where they’ve been collecting a lot of data over time. The focus of this article is integrating Mailchimp with Shopify using ShopSync. 

ShopSync is an app on Shopify built by a group of Shopify store owners and developers and was built specifically for this use case and has been live since March 2019. This is a completely free integration with features like trigger automation, customer segmentation, pop-up forms, recommended products, etc.

Following are the features you could use on ShopSync – 

  • E-commerce tracking and Reports’ feature
  • Product Content Block
  • Product Recommendation Content Block
  • Promo Code Content Block
  • Product Retargeting Emails
  • Pop-up Signup Form
  • Google Remarketing Ads
  • Merge Tags

Having seen what is ShopSync let us move on to the steps taken to integrate Mailchimp with Shopify using ShopSync.

Steps to Integrate Mailchimp with Shopify using ShopSync

Step 1

Log in to your Shopify store and click ‘App Store.’ Locate ShopSync on the list (or you can directly visit the app page here) and click ‘Add App’. Next, click on ‘Install App’ and then on ‘Connect’ Now, a popup window will appear come up in which you have to enter your MailChimp login information and then click on ‘Log in

MailChimp parted ways with Shopify a short  Getting Mailchimp to Work with Shopify: Part 1 – Using Shopsync
(Fig 1.1) ShopSync App page

Should you fail to do so, one of the issues that could be faced is the disruption of campaigns that have a product recommendation block.

MailChimp parted ways with Shopify a short  Getting Mailchimp to Work with Shopify: Part 1 – Using Shopsync
(Fig 1.2) ShopSync setup page

MailChimp parted ways with Shopify a short  Getting Mailchimp to Work with Shopify: Part 1 – Using Shopsync
(Fig 1.3) Shopify – Shopsync permissions

MailChimp parted ways with Shopify a short  Getting Mailchimp to Work with Shopify: Part 1 – Using Shopsync
(Fig 1.4) Mailchimp data consent page

After installing ShopSync and creating a new connection to your Shopify store, the next step is to pause and then migrate(Step 3) your active automations to ShopSync. This will prevent the sending of duplicate messages. The automations that need to be paused include abandoned cart notifications, order notifications, and product retargeting campaigns. 

Step 2
To pause your active e-commerce automations, go to the ‘Campaigns’ page and look into the drop-down(refer Fig 2.1) menu to get to the particular automation being sent from Shopify and then click ‘edit’. Now.’ Now, click on ‘Pause all emails’ or, for some automations, ‘Pause and Edit.’ Repeat the steps from ‘Edit’ and ‘Pause…’ for each automation.

MailChimp parted ways with Shopify a short  Getting Mailchimp to Work with Shopify: Part 1 – Using Shopsync
(Fig 2.1) Mailchimp campaigns menu(see edit dropdown)

Step 3

For the Migration, visit this link. The Migrations will automatically complete and after that, you can disconnect the Mailchimp for Shopify integration. 

MailChimp parted ways with Shopify a short  Getting Mailchimp to Work with Shopify: Part 1 – Using Shopsync
(Fig 3.1) Shopsync dashboard in Shopify

That’s it! You’ve successfully integrated your Mailchimp with your Shopify account and no longer need to depend on the Mailchimp for Shopify App – control what the integration does for you through ShopSync’s dashboard. The next part in this series, we’ll show you how to integrate your Shopify account with Mailchimp using Zapier and discuss the additional features Zapier offers compared to ShopSync.

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Marketing

7 Steps To Get Increased Brand Loyalty Through M-commerce

Have you thought about how you can increase your brand loyalty? There are many ways to do that but m-commerce is one of the best ways.

M-Commerce, that is, selling on mobile devices, is an absolute must for any business. According to Statista, by the year 2021, almost 54% of all online transactions take place by Mobile retail Commerce (M-commerce) as opposed to the traditional E-Commerce platforms. And that is logical too, after all, mobile devices are by definition more convenient. Added to that fact is the situation that Google, is now employing a mobile-first rule, meaning that its rankings will prioritize mobile-friendly sites above everything else. So, if more than half of your potential market is mobile-based, and Google no less is ranking sites by their mobile accessibility, these are two very good reasons to start developing a brand loyalty strategy via M-Commerce.

  1. Keep it simple

Mobile platforms don’t need bells and whistles. In fact, those same decorative elements actually end up having a detrimental effect by sending potential customers elsewhere due to over-complicated and messy pages. Keep your message clear and concise, and allow the customer to do what they want to do easily and simply. Anything extra is just overkill. Take a look at the AcademicBrits website and see how they handled a lot of information but added simplicity as well.

Have you thought about how you can increase your brand loyalty 7 Steps To Get Increased Brand Loyalty Through M-commerce
Overkill Example

Have you thought about how you can increase your brand loyalty 7 Steps To Get Increased Brand Loyalty Through M-commerce
Good Example

2. Quickly reveal value

We live in an impatient society, that’s a fact, and online it’s even more cutthroat. Just like in the previous point, get straight to the point and reveal instantly what value you can add to the customer. Don’t hide away terms and conditions, lay them bare, so the customer knows exactly what they are getting involved in, and allow them to take the plunge quickly. As for rewards, don’t make customers work too hard for them. Keep them within easy reach. If you don’t do it, someone else will, and there goes your customer.

3. Make your site customizable

Another challenge for developers is that, as well as being simple, a mobile site must also be customizable. After all, no one wants a site that provides a host of unnecessary information and/or products. This is all part of a society that demands instant gratification, so allow your site to be customized in a way that it only displays the content that the user wants. It should be responsive for mobile devices, obviously. Make sure it loads quickly and that it provides a great user experience that feels seamless and effortless.

4. Provide memorable user experience

Quite simply, nothing is really enough if you can’t produce some sort of emotional attachment to the user. Nowadays, people want imaginative and relatable experiences from the mobile sites they visit, and big data is not enough. To stand out from the crowd, you need unique experiences and content.

“What we are talking about here is the term ‘big emotions’. This means that nothing else will do, and this is a huge challenge for developers and marketers. How can you create an emotional connection with your customer?” asks Sindy Peltier, a tech editor at 1day2Write and Writemyx.

Customers are looking for an experience that provides a ‘wow’ factor that very first time. Once you have that first memorable user experience safely tucked into your belt, the next time becomes that little bit easier.

5. Engage the Audience

A huge part of building a brand relationship is engaging the customer in the first place. That can be through any number of methods, but you have to maintain the conversation and show that you genuinely listen by taking feedback at every opportunity and using it. Meaningful engagements can be secured through the site itself, or through social media channels. Thus, you need to ensure that your communication quickly becomes an engagement.

“Personalize that communication. In the past that used to be incredibly time consuming, but now automation software makes this a very accessible technique. It helps to develop an individual relationship which can be invaluable to a growing brand,” argues Lyndsay Stephens, an M-Commerce expert at Britstudent and Nextcoursework.

6. Use brand partnerships

Utilizing a well-considered brand partnership is a really smart way of developing your reputation and quickly securing a loyal following. Not only is it an extremely financially viable technique of growing exposure by piggy-backing onto the already established marketing presence of another brand, by selecting the right brands to get involved with, it shows the customer that you are looking out for them by bringing together two (or more) products or services that you understand they are seeking. It increases convenience, and aligned together with reward schemes, can actually result in infinitely better customer experience with meaningful savings and perks. That is a sure-fire way of building a relationship to last.

In summary

The stats don’t lie. Mobile platforms are the present and the future of E-Commerce transactions, particularly with the increasingly creative ways of making payments and accessing information. Creating a mobile-friendly platform is therefore not just smart, it is essential when growing brand loyalty and seeking to increase the number of active engagements and conversations. Follow these simple steps to achieving a brand strategy that takes your business to new heights.

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5 Best Online Payment Gateways in 2019 for your E-commerce Website

Running an online e-commerce business takes a lot of strategizing and planning. Right from setting up your website, to selecting the right web hosting, and most importantly choosing a payment gateway for your store. To make your work easier we have compiled a list of the 5 best online payment gateways in 2019.

Do Payment Gateways Affect your Business?

Choosing the right payment gateway is crucial when it comes to the success of your e-commerce store. Payment gateways are like a bridge between the buyer and seller. They permit fund transfer directly to the seller, keeping the security and comfort of the buyer in mind.

As per a survey by Baymard Institute, 6% of the customers abandoned their cart because there weren’t enough payment methods available. Added to this, most users these days prefer mobile payment options as they are quick and effortless. Thus, it is imperative that you choose a payment gateway keeping these points in mind:

  • Secure
  • Well-known
  • Easy to use

Let us have a look at the top 5 online payment gateways to look forward to in 2019.

  1. PayPal
    commerce business takes a lot of strategizing and planning 5 Best Online Payment Gateways in 2019 for your E-commerce Website

    PayPal is a global online payments platform that assists in online money transfer. It currently has over 277 million users worldwide and operates in 202 markets. Moreover, PayPal allows customers to send, receive, & hold funds in 25 currencies worldwide. One of the advantages of PayPal is that you need not have a PayPal account for processing payment. This is a great advantage of e-commerce stores as they need not worry if their customer has a PayPal account or not.

    Key Features of PayPal:

    1. Doesn’t require users to have a PayPal account to process payment
    2. Supports international payment and credit card
    3. Multi-currency support
    4. No withdrawal fee
    5. Fast mobile payment

  2. PayU
    commerce business takes a lot of strategizing and planning 5 Best Online Payment Gateways in 2019 for your E-commerce Website

    PayU is a prominent online payment service provider that processes payments faster for both merchants and buyers. PayU covers 18 markets across Asia, Central and Eastern Europe, the Middle East, Latin America and Africa catering to over 2.3 billion consumers. They have over 300 payment methods for fast, simple and secure electronic payments across platforms. It supports one-click buy that allows users to purchase with a single click, thus improving customer conversion rates on your e-commerce website.

    Key Features of PayU:

    1. Easily integrate and receive all local payment methods instantly
    2. Supports one-click buy allowing users to purchase with a single click
    3. Mobile integration
    4. Web checkout
    5. Multi-currency support

  3. Amazon Payments
    commerce business takes a lot of strategizing and planning 5 Best Online Payment Gateways in 2019 for your E-commerce Website

    Amazon Payments is a payment service offered by the e-commerce giant Amazon. The payment gateway is available to Amazon users both sellers and buyers to help smoothen their online purchase process. In Amazon Pay, the merchants can accept payment either online or on mobile. Moreover, it easily allows users to access their information from the merchant’s site so you don’t need to add any details like name, shipping address, credit card details etc. without compromising the security. This smoothens and fastens the payment process.

    Key Features of Amazon Payments:

    1. Has a faster checkout process
    2. Offers top-notch security
    3. There is a merchant website integration
    4. Supports automatic payments
    5. Fraud protection

  4. Braintree
    commerce business takes a lot of strategizing and planning 5 Best Online Payment Gateways in 2019 for your E-commerce Website

    Braintree is an online payment gateway and a division of PayPal designed to make your payment process simpler. Braintree supports over 45 countries and 130+ currencies worldwide. One of the benefits for Braintree is that users can tailor their checkout flows any way they would like while remaining PCI compliant. Moreover, it saves your customers the time and hassle of re-entering their payment information every time they make a purchase.

    Key Features of Braintree:

    1. Merchants can customize their checkout workflow
    2. Easy data migration
    3. Dynamic control panel
    4. Easy and Faster repeat billing
    5. Advanced fraud protection

  5. Authorize.Net
    commerce business takes a lot of strategizing and planning 5 Best Online Payment Gateways in 2019 for your E-commerce Website

    Authorize.Net is a payment gateway platform powering over 3+ lakh customers. It provides security and complex infrastructure to enable fast, secure and reliable data transfer. It offers plenty of options to its users for both accepting and processing payments. It offers an online payment system, as well as, at retail locations. The online payment system accepts credit cards and electronic cheques from websites and deposits the money directly to the merchant account.

    Key Features of Authorize.Net

    1. It supports multiple payment options viz. Mobile, retail, mail and phone payment
    2. It employs advanced Fraud Detection Suite
    3. It supports recurring billing
    4. It does not have a fixed enterprise pricing scheme
    5. It supports sync for Quickbooks

Conclusion:

We at ResellerClub, use PayPal and PayU payment gateways as we have a global presence, however, as an e-commerce store owner you need to figure out which is the best online payment gateway option for you. It might be one amongst our top 5 list or any other payment gateway. The right choice is the one that is the most beneficial to your customers. Satisfied customers equal to increased and improved conversions which, in turn, leads to improved business.

Which is the online payment gateway used by you? Is it one amongst these or something else? Tell us in the comments section below.

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